28th November 2025 | IN KBB DESIGN | BY SBID Share Tweet Pinterest LinkedIn West One Bathrooms, the UK’s leading luxury bathroom specialist, is delighted to announce the launch of the Wall&Deco 2025 collection – a new series of innovative waterproof wallpaper patterns that continue to push the boundaries of creativity and design in the modern bathroom. Over the past decade, West One Bathrooms has seen a significant rise in clients incorporating wallpaper within bathrooms. Once considered unconventional, waterproof wallpaper has now become one of the most exciting design movements in interior architecture. Its unique blend of durability, texture, and personalisation offers a warm and expressive alternative to traditional tiles. “Bathroom design has evolved far beyond functionality,” says Duncan Waters, Managing Director at West One Bathrooms. “Clients want spaces that feel luxurious and personal. Waterproof wallpaper allows them to inject individuality and warmth, while still maintaining complete practicality.” MADAME BUTTERFLY Debonademeo PRIVE' Eva Germani The Wall&Deco 2025 collection introduces a new range of designs from bold artistic statements to subtle, nature-inspired textures, all engineered for wet environments through the brand’s patented WET System® technology. This ensures resistance to moisture, humidity, and direct water contact, making it suitable for use even in shower enclosures. At West One Bathrooms, the demand for decorative, design-led surfaces continues to grow, reflecting a shift toward interiors that feel more bespoke and experiential. Waterproof wallpaper has become a favourite among designers seeking to balance beauty and performance. “Tiles will always have their place,” adds Duncan, “but wallpaper allows for freedom of expression, it transforms bathrooms into true extensions of personal style.” About West One Bathrooms West One Bathrooms’ remains family run, currently in its third generation, their experience in the industry allows for outstanding guidance and sourcing for the most beautiful bathrooms worldwide. With unequalled access to the world’s leading bathroom brands, our portfolio extends to more than 750 global brands and covers thousands of products across the spectrum from the most exclusive and unique, to affordable and high-quality essentials. With a dedicated contracts team for architects, interior designers and contractors, they have the ability to offer the trade an exclusive end-to-end solution service that’s tailored to each client. West One Bathrooms’ portfolio extends through countless global projects, in residential, commercial, hotel, aircraft and luxury yachts, priding themselves on a highly professional and discreet service. The vast product selection also ensures that all requirements can be catered for and shipped worldwide. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.