The decisions made by designers in practice impact on all industry stakeholders, as well as the people who live, relax and work in their local built environment. To maintain public confidence, SBID defines its mission for title recognition of the interior design industry in the UK as paramount to its long-term vision. To meet its strategic objectives, SBID acts in the public interest by promoting professional and ethical standards for the industry.
The world-leading interior design sector is helping Britain thrive in its global role as a vital employer, enabler and investor in regions across the UK. As SBID encourage members to engage in events and workshops to improve their personal development and career prospects, its members exercise standards that protect the wider public through the ethical guidelines, code of conduct, and pioneering membership strategies.
Driving awareness for the wider effects and impacts of good design on communities, SBID strive to create improvement in the built environment by influencing outcomes for innovation and wellbeing. SBID teams therefore reflect the eclectic mix of sectors and specialisms that shape and influence the design industry, bringing unique insights from their position of knowledge and experience.
In 2013 an independent secretariat was created. The Executive Board is SBID’s governing body. The Board is responsible for oversight of SBID activities to agree strategy, policies and budgets for investment in long term developments. It delegates general operating authority to staff, councils and committees.
Dr Vanessa Brady OBE
Andrew Rolfe
Basit Roy
Mark Engelman
Gerald Bowey
Pauline Traetto
Frazer Macdonald Hay
Hans Galutera
Vanessa is the Founder of SBID. She is an independent, internationally recognised award-winning interior designer. She regularly speaks on business development and finance overseas on behalf of the UK government for the creative industries. Vanessa received an OBE from the Queen, recommended by the Prime Ministers office for services to Interior Design and the UK Economy. She was also awarded an honorary Doctorate of Design in recognition of her achievements to the profession and education of interior design from Southampton Solent University. She won the Woman in the City Award for the Built Environment in 2013 and achieved the first Diploma for completion of Corporate Governance from the Institute of Directors in 2002.
Andrew has been a lawyer since 1988 and has been a Partner at Clifford Chance LLP throughout the majority of his working life. Specialising in major infrastructure projects and property development work, his expertise is grounded in Private Finance Initiative and Public-Private Partnerships (PFI/PPP).
Basit is an ACCA (Associate of Chartered Certified Accountants) and received a MBA in Financial Management and BSc (Hons) in Applied Accounting.
Mark Engelman, Head of Intellectual Property Hardwicke, is a barrister who has acted for entities which includes Apple Inc, Deep Purple, Alexander McQueen, Asos, Astra Zenica, Super Dry, Harvard University and many others in their intellectual disputes. He holds academic positions at St. Edmunds Cambridge and Notre Dame Universities and was head of IP at The Body Shop before returning to the IP bar.
*Mark is currently acting in a professional capacity for SBID in a case it has brought before the Intellectual Property Court, London. To prevent a conflict of interest, Mark has temporarily stood down from the Board and will resume the role on conclusion.
Gerald Bowey is the Chief Executive Officer of International Building Press with over 40 years’ experience in business-to-business marketing communications and brand awareness for sectors such as industrial relations, insurance and instrumentation to architecture, property and the built environment.
Pauline is the CEO of Reconstructing Minds, a management consultancy and training company. Pauline has over 22 years’ experience in commercial training and academic qualifications. Pauline has held several leadership positions in the Construction industry and is pivotal in driving educational standards in both the public and private sectors through competency frameworks and digital learning. Pauline was awarded an honorary Doctorate of Education in recognition of her achievements in education from Southampton Solent University.
Frazer is a consultant specialising in Place focused Social Cohesion, DDR, Memorialization, Architectural Conservation, Housing Land and Property (HLP) issues. He has worked with UN Agencies in Iraq. He is a specialist in addressing House Land and Property (HLP) issues after conflict and working with everyday sites of violence and conflict primarily in Mosul and Tal Afar 2017-2019. Frazer has worked in Africa, South America, South East Asia on projects that vary from supporting the assimilation indigenous people (the Orang Suku Laut) in Indonesia to developing methods of adaption and resilience to flooding risk in vulnerable communities around Mexico City.
Frazer is also a visiting lecturer at Norges Kreative Høyskole Norway, giving annual building-reuse workshops, lectures and tutorials, and a member of Scottish Parliament: CROSS PARTY GROUP on ARCHITECTURE and the BUILT ENVIRONMENT. Before his work in the humanitarian sector, Frazer was the founding Director of Glasgow School of Art in Singapore and has developed an impressive research portfolio.
Frazer is a Mediator for the field of disputes within the built environment and has worked with the likes of EMBT/RMJM on the New Scottish Parliament, Hubert Jan Henket on the Zonnestraal Sanatorium conservation, Hortus Botanicus projects and many more. He has also worked for Wallpaper Magazine and owns a consultancy called UNIFORM NOVEMBER.com
Hans J. Galutera is the International Education Ambassador of SBID, co-founder of New York-based BG Studio International, Inc. a luxury hospitality and multi-housing NYC Interior Design practice and is the past president of the Board of Directors for IIDA New York Chapter (national peer org and collaborating partner of SBID) He is also an Advisory Board Member for the International Council for Caring Communities (ICCC-UN Habitat) at the United Nations in NYC and a professional member of the Design Institute of Australia (MDIA). He serves as a peer resource, sharing his knowledge, experience, and insight with university faculty across the UK and USA collaborating with online technologies by delivering global learning and intercultural experiences. He works closely with Dr. Vanessa Brady OBE, founder of SBID to develop programs and events that promote and encourage participation in international engagement and cross-cultural exchange.
An admired leader of a design genre holds a one year honorary title of SBID President
Each SBID President is an independent trailblazer, championing industry improvement and design excellence. A President has the skillset and tenacity to further the vision of SBID in setting and raising standards of the profession of interior design. Each term is supported by the immediate Past President for continuity, while the Vice President supports the President in office.
SBID President, Chris Godfrey
SBID Vice President, Kar-Hwa Ho
Past President, Tom Marquardt
Global Principle
HBA Residential
Chris has over 23 years experience creating highly considered and finely crafted interiors for the residences of the most discerning clients. Chris cultivated his holistic design approach; combining Architecture and Interior Design to create beautifully conceived and exquisitely delivered residences for clients who appreciate the value of design excellence. In 2018 he received the coveted Master of Design Award from SBID and is also an award-winning Royal Institute of British Architects (RIBA) Chartered Architect.
Head of Interior Architecture Zaha Hadid Architects
Kar first worked with Zaha Hadid in the 1980s at the beginning of the practice. During this time he worked closely with the studio founder on a number of competitions and architectural projects. He then spent eleven years with Kohn Pedersen Fox, as the Senior Associate Principal responsible for the design and implementation of several mixed use, commercial and retail projects across the USA, Asia and the UK. Following that he spent eight years with Louis Vuitton Malletier in Paris, as the Design Director in charge of the establishment and development of LV stores across the Asia-Pacific Region. Kar re-joined ZHA in 2014 to set up and lead the new ZHA Interior Architecture cluster. His expertise in retail, commercial, and residential interiors has significantly strengthened ZHA’s architectural offer that includes bespoke interiors, furniture and product design for both private and public projects.
Tom defines interdisciplinary design with a degree in graphic, industrial, and interior design. He applies this philosophy to his studio practice and consultancy of over three decades, marquardt+, designing corporate/commercial interiors and high end showrooms. Tom has also been a Design Principal for HDR and Vice President, Director of Interiors for HOK.
Ensuring creativity with a commercial edge
The Executive Advisory Board comprises of experts; each a leader in their field of expertise. Their experience covers all areas of business, ensuring we remain at the fore of an increasingly global business environment.
David Doyle
Eva Greenspan
Vasso Petrou
Niall Trafford
David has been a Fire Safety Inspector with London Fire and Emergency Planning Authority (LFEPA) for almost 30 years. He has represented the Fire Authority at the British Standards Institute (BSI).
Eva is the Chairman of the Planning and Environment Committee of the London Borough of Barnet. She is also assistant Cabinet member of Housing and was also a former Mayor of the London Borough of Barnet.
Vasso has over 25 years of diverse international experience managing complex networks of global brands and teams covering multiple regions. She also has broad experience in innovation and big idea/brand development.
Niall became a director of the Board of SBID in 2010 when he was Chief Operating Officer of BRE Group creating the first link with an interior design body due to his significant operational experience in retail management. BRE has since become a charity and Niall is a freelance global consultant. In his previous role at M&S he was involved in developing the company’s approach to sustainable retailing in the built environment.
Providing specialist skills and knowledge for growth
Our experts have solid industry knowledge and experience in a wide range of commercial and creative areas. Their guidance helps us to operate at the highest levels across the broad spectrum of interior design.
Kenneth P. Baker
Suzi Sendama
Helen Chislett
David Chang
Eleanor O'Kane
Ian Burn
Alex Stock
Ken is currently serving on Gensler’s Board of Directors and Management Committee. As a Co-Managing Principal of Gensler’s Southeast Region and past Co-Managing Principal of Gensler’s U.K., EMEA and Gulf Regions, Ken is considered a global expert on workplace design and planning, particularly for law firms.
Suzi, a litigator at Mishcon de Reya LLP, advises a wide variety of clients across a range of industries on reputational, intellectual property, contentious trust and general commercial issues. Prior to her legal career, Suzi worked for the international luxury concierge service, Quintessentially and as a football agent licensed by the English FA.
Helen is a journalist and author who writes about design and decoration for the luxury sector, including the FT’s award-winning ‘How To Spend It’ magazine. She also runs her own art consultancy service, London Connoisseur.
David Chang, founder of David Chang Design Associates International Ltd, registered professional members of NCIDQ, SBID, ASID, IIDA, has over 25 years of experience in hospitality and residential interior design and management in both North America and Asia Pacific.
The editor of eSociety, SBID’s quarterly member’s magazine, Eleanor is keen to spread the word that design can have a positive impact on everyone’s lives. With a background in journalism, she edits books and magazines, and writes about contemporary creativity and design heritage.
As one of Camira’s environmental ambassadors, Ian has helped the company gain numerous environmental awards, including a Queen’s Award for Sustainable Development.
In his role at Karndean, Alex works closely with the Commercial Sales Director and spends his time with customers and collaborates with industry partners to promote good design and the use of new materials.
Supporting our members at a local level
SBID promotes industry standards and the value of training to professional interior designers at all levels. Our ten regional offices in the UK and our international office in Ukraine each has a regional director that understands the local culture, threats and opportunities of their region. They represent SBID locally across the UK & internationally to act as our member’s local point of contact for networking and CPD events.
Events
If you are interested in events in this region please email [email protected]
The SBID was founded in 2009 by Dr Vanessa Brady OBE to promote and champion the profession of interior design.
Read More
By forging regional, national and international partnerships, SBID works to protect, promote and celebrate interior design.
Collectively we have the experience, ability and tenacity to create a valued industry voice locally, nationally and around the world.
Join SBID
Find out more about our flexible membership structure.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
By subscribing, you agree to be added to SBID’s mailing list. As an industry’s standard bearer organisation, we strive to bring you the most up to date news and access to exclusive industry content through our various newsletters.