The Story Behind Dulux: Durable and Luxury Paints 5th August 2022 | IN COLOUR | BY SBID

What are the origins of your brand?

AkzoNobel is one of the biggest Decorative Coating companies in the world, with a rich history. Our brand, Dulux, began its origins way back in 1919. At the end of the First World War a long-established firm of varnish makers called Naylor Brothers extended its activities into paint production and moved out of central London to set up a factory in Slough on a 30 acre site.

Jumping forward to 1931 the first ‘Dulux’ alkyd-based synthetic finish was produced, based on a new formulation and the brand name ‘Dulux’ was established (a combination of ‘Durable’ and ‘Luxury’).

In 2021, we proudly celebrated our 90th birthday!

How do you work with interior designers?

Drawing on 90yrs of experience, we help provide the tools Interior Designers require to support them in completing their projects. Distilling how colours and other materials work together, we understand that colour, in isolation, is only one part of the story. We work with the Interior Designer to carefully curate a palette of colours which tells a story, creates a desired outcome, and unlocks the potential of their project.

antique furniture, The Story Behind Dulux: Durable and Luxury Paints

What value does your sector add to the interior design industry?

Our Commercial Colour Consultants are experienced in working with Contractors, Specifiers and end users. Using insights gained from these relationships, and a wealth or colour experience, our Commercial Colour Consultants can support Interior designers with their projects, across a range of sectors and working environments.

Paint has the power to pull the final design together, marrying up all elements of a space or aid as a backdrop for other elements to take centre stage. We can help you to win client confidence and underline your professionalism with brave design transformations and achieve comfortable yet functional spaces that surpass expectations.

antique furniture, The Story Behind Dulux: Durable and Luxury Paints

How do your services/offering enhance an interior designer’s projects?

Working with our Commercial Colour Services team ensures that your final design serves not only to provide a beautiful place to live or work but can promote better outcomes for the people using the space, as well as helping you to deliver on the organisation’s wellbeing and sustainability goals too.

There is a vast array of building specification requirements to also be aware of and each space presents its own challenges and requirements in terms of design. Our team of expert colour consultants are on hand to support Interior Designers to meet those challenges. We support Interior Designers to deliver colour designs that optimise commercial spaces efficiently and support the occupants’ needs. We guide you through our colours & colour coding system to ensure best choice of paint colour to work with your design.

antique furniture, The Story Behind Dulux: Durable and Luxury Paints

What are the latest trends you’ve noticed in your client’s requests?

Clients are looking for more and more ways to improve people’s lives. Delivering better living and working outcomes is now an everyday expectation for building owners. The effective use of colour in a building can markedly improve how occupants feel in that building. Whether the goal is to improve wayfinding in hospitals, support the visually impaired in a care home, or create a calming space conductive to learning in schools, great colour schemes can help enhance building design.

Questions answered by Martha Dunican, Commercial Colour Services Operations Manager, Dulux.

About Dulux Trade, AkzoNobel

Dulux is the UK’s leading paint brand, with a wealth of products and services designed to help you find the colours that will suit your project, and give you the expert knowledge you’ll need to achieve great results.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.