Damien Breitner, Flagship Store Manager at Calligaris has given his insights into the industry.
Calligaris collections combine the excellence, functionality and elegance of Made in Italy design. We focus on the importance of living spaces as intimate and personal containers; furnishings that enrich the spaces of everyday life are able to instil harmony, beauty and elegance in the home a unique and personal place. At Calligaris, we believe that furniture should be as functional as it is elegant. When it comes to contemporary design for real life, Calligaris is where you’ll always feel at home.
Italian design since 1923, Calligaris was born in Manzano as a small craft workshop founded by Antonio Calligaris for the production of the Marocca chair, which was characterised by a wooden frame and straw seat, a typical artefact of the area. From the 1970s the family businesses developed in a more industrial sense becoming a leader in a geographical area known worldwide as the “chair district”, and began to lay the foundations for the conquest of other markets. The first catalogue appears and the export begins. From this moment Calligaris started distributing its products to the final consumers through local dealers both in the Italian and European territories. In 2008 it opened the first Flagship Store in Milan, which is followed by the ones in Paris and London.
It creates a sense of home and belonging to the interiors. We know that every space and home-maker’s needs are different, so we offer a wide range of products and made-to-order options to make sure you find what you like. Whether it’s a dining area with an extendable table that is always ready to welcome friends and family, the comforting call of the sofa, the dreamy prospect of your bed at the end of a long day, the home working area where ideas and inspiration can flow freely, when it comes to contemporary design for real life, Calligaris is where you’ll always feel at home.
At Calligaris, we believe that furniture should be as functional as it is elegant. Innovative design should be engineered to offer real-life solutions and essential comfort. Even after 100 years of experience in the industry, we continue to experiment with materials and finishes. We believe in quality. We choose top-range materials, we research new formulations to offer the finest performances and durability, and we submit our products to rigorous test sequences to obtain the necessary certifications in accordance with the highest standards.
Pioneer of introducing ceramic as a material to the tabletop experience for more than 20 years, our well-known ceramic table tops are the best example of practicality. Calligaris ceramics are obtained by coupling a porcelain stoneware slab with a tempered float glass. The result is a surface with exceptional scratch, shock, stain, thermal and chemical resistance features. It is easy to clean and hygienic, does not absorb liquids and does not release harmful substances. After all, our ability to embrace change is perhaps the most enduring characteristic of the Calligaris brand.
The Calligaris Trade Department, based in our London Flagship Store, provides the trade network with the best knowledge and experience of our brand. Designers have the opportunity to open a trade account with us, enjoying exclusive offers and special prices. They have access to an exhaustive list of catalogues, pricelists and digital files to incorporate into their projects. While the interior design client could spend weeks ordering swatches and samples online or in stores, we will easily provide them with fabrics, and leather samples to look through. The greatest ideas are often the result of collaborated work, for this reason, for every project, Calligaris offers its 100 years of experience to support and provide the best furniture advice to the industry. Because ideas are never enough.
Calligaris turns 100! A hundred-year journey that has turned what was originally a small chair manufacturer into the large international production reality that it is today. From the first seat weaving machine to the production of furniture and furnishings that make every home a warm and welcoming place. Calligaris stands out for its commitment to craftsmanship, adding touches of elegance and sophistication to its homes.
On the occasion of its 100th anniversary, Calligaris returns to impress with a new collection able to combine excellence, functionality and elegance of Made in Italy design. The original collaboration with Pininfarina has been renewed. The new Orbital table pushes even further the passion for innovation, harmony and beauty without losing its winning aesthetic and functional characteristics. The new Orbital is the result of a process of rationalisation of the lines that have made the shapes even lighter and contemporary despite a widening of the surface of the top with the aim of enhancing the uniqueness of the mechanism. Definitively 2023 has been a year of great success for Calligaris.
Times are changing, and grey is no longer the darling of the design world. Instead, warmer and bolder colour schemes have taken over. The reason for this shift is simple: people are tired of the lifeless, cold feeling that grey can evoke. They want spaces that feel welcoming and inviting. Warm shades like terracotta, rust, and mustard create a cosy atmosphere, while bold hues like emerald green and deep blue add a touch of drama.
Lighting trends generally imply that the big light era is over, and that wall and floor lamps are the most important now. They create different shadows and corners in the room, offering you different atmospheres to relax, enhancing communication, and relations. Nowadays, it’s all about mixing and matching different styles and colours to create a unique and personalised look for your room. The space that perfectly reflects your style.
Interior design has drastically evolved over the past decades. This evolution reflects how homes have changed to accommodate families’ needs and preferences. While many of today’s most popular interior design elements have roots in mid-century style, innovations continue. Sustainability, technology integration, maximising small spaces, and versatility for remote work are currently inspiring trends. Interior design will continue evolving as lifestyles, demographics, and technologies advance. No matter the decade, effective design always stems from understanding human behavior and optimizing homes to support occupants’ lifestyles and well-being.
As part of the Calligaris family, we are determined to make a difference on the issue of sustainability. The Greenbow – our sustainable agenda program aims to structure and organize corporate activities dedicated to this theme by acting on two fronts: on the Product, creating green furnishings, composed of natural and recycled materials and thinking about circularity, and on the Company system, for a sustainable approach to product development, production and distribution.
With Greenbow, Calligaris Group wants to give substance to sustainability initiatives: “We do not immediately promise you 100% green in everything, but certainly 100% commitment and transparency to make our contribution to a sustainable future”.
For us, the SBID Accreditation represents the benchmark for professional standards, knowledge & experience across the industry. As a globally recognised marque of achievement, the SBID accreditation signifies the highest level of professional competence, along with a commitment to upholding industry standards. Being part of the membership network provides us with an extensive community of interior design professionals operating across the commercial and residential sectors, throughout the UK and beyond, enhancing our trade network and gaining access to exclusive opportunities.
About Calligaris
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Henry Newby, Partnerships Director at Superscript has given his insights into the industry.
Insurance has a reputation for being complex and time-consuming – and it isn’t always easy to find the right cover. That’s where Superscript comes in.
Superscript does things differently, with personalised cover, monthly payment options and fee-free policy adjustments.
They offer a wide range of covers, including professional indemnity insurance – a requirement for all SBID members – public liability, employers’ liability, cyber and equipment insurance. And with their intuitive online platform, you can be fully insured in just ten minutes.
Interior design may not seem like the most hazardous of professions, but every business is exposed to risks. Our wide range of insurance products support interior design professionals by providing relevant protection, so you aren’t left footing the bill in the event of a claim.
A key risk for interior design professionals is being sued for mistakes in your services. If this were to happen, our professional indemnity insurance could cover your legal fees, compensation costs and unpaid client fees.
We also offer: public and product liability insurance, in case you injure a member of the public or damage their property; employers’ liability insurance, which is likely to be a legal requirement if you have any staff; business equipment cover, to pay for repairs or replacements for lost, damaged or stolen kit; cyber insurance, in case you fall victim to cyber-crime; and plenty more useful covers.
It hasn’t always been easy for interior designers to buy and manage their insurance – so we’re challenging the status quo by providing cover that truly meets your needs.
No business owner looks forward to finding insurance, but our online signup process makes it quick and easy. Fill in some details, and we’ll present you with a range of relevant covers. It takes just ten minutes, so you can spend more time on the work you’re passionate about.
Your insurance needs may vary from project to project. For example, you could hire temporary staff for a one-off job, or you may need to change your working location to be on site for a few weeks. With Superscript, you can adjust your cover at any time, so you’ll always have the right protection.
We know that the claims process can be daunting, but our in-house team of experts will support you every step of the way. They can settle a claim in as little as 48 hours, so you can quickly get back to business.
We’ve had a lot of incredible highlights over the past year, but we’re particularly proud of the completion of our Series B funding round at the start of 2023. In the context of a challenging macroeconomic environment and shift in global investor appetites, this funding round represented a huge vote of confidence in what we’re building at Superscript.
We’ve also been settling into our beautiful new office in London’s Square Mile. As every SBID member knows, a well-designed workspace makes all the difference – it’s proving to be a great base for collaboration and innovation.
We’re still in the early days of our partnership with SBID, and we’re really excited about continuing our collaboration.
Through our partnership, we’ve been able to share our expertise with interior design professionals, so they get a greater understanding of the risks they face and how to best mitigate them.
We’re looking forward to further building our profile in the world of interior design, so we can continue providing valuable knowledge, challenging the perception of insurance, and supporting SBID members throughout their professional journeys. And it would be a huge bonus if we picked up some interior design tips from the people that know best!
Through our partnership with SBID, we’re aiming to make insurance more accessible – so members can run their business with peace of mind, knowing they’re protected from risks and supported by a team of insurance experts.
In line with SBID’s Code of Conduct, all members are required to have professional indemnity insurance. To help interior design professionals meet these requirements and get the right level of protection, we’re giving SBID members 15% off their entire insurance policy for a whole year* (so make sure you join SBID to take advantage of this exclusive offer!).
About Superscript
Insurance should be a smooth ride, not a hop, skip and a jump. That’s where we come in. With Superscript’s flexible, customisable business insurance, you can:pick the covers you need, leave the ones you don’t, pay monthly or yearly, it’s your choice, tweak your policy at any time, get a personalised quote in just four minutes. Plus, SBID members get 15% off. Get in touch to redeem: [email protected]
Save on professional indemnity insurance – a requirement for all SBID members – and more useful covers such as public liability, employers’ liability, cyber and equipment insurance. As you’d expect, terms, conditions and exclusions apply.
Rosie Baker, Associates and Partnership Coordinator at Croner has given her insights into the industry.
For over 80 years Croner have delivered best-in-class business compliance services. We assist over 14,000 UK businesses with award-winning HR, health & safety and employment law support.
Croner work in partnership with over 100 trade associations, including the CIPD, REC and the British Safety Council. Croner partners (Such as SBID) get all the benefits of a Croner membership, including access to our business support helpline.
We understand that running a business can take away precious time from more creative tasks. Croner support by providing expert advise on HR, health & safety and employment law.
Perhaps you’re looking to hire a self-employed worker or contractor as part of an ongoing project. Since 2021, the IR35 rules may be applicable, but what if you are unsure if this applies to you? Let Croner review and advise to avoid workplace conflict and loss of reputation.
Whether you have 3 staff members or 30, the importance of health & safety remains the same. If you’re sending a single employee to site for design consultations, then are you following the HSE lone working rules? Croner can ensure that you are fulfilling your duty of care and putting employee safety first.
What about if you complete a project, and your client is refusing to pay? This is more common than you think, and something that Croner’s legal advice team deal with everyday.
We pride ourselves on our quality service and we’re pleased to be winners of the Feefo Platinum Trusted Service Award 2023. The Platinum Trusted Service award recognises those businesses that go above and beyond to provide a consistently excellent service and dedicate themselves to acing their customer experience year after year. Croner also has a 5 star rating on both Trust Pilot and Google, some of the world’s largest online review communities.
We are currently developing a new partner portal as a one-stop-shop for accessing resources and support. One of our core values is to ‘inform’, and we are dedicated to this not only internally, but across our partnerships as well. We wanted to create an exclusive space for our valued partners packed full of expert-led HR guides, marketing tools and so much more to help partners to promote our free member’s helpline.
We also have a goal to issue each of our partners at least one piece of bespoke/exclusive content each quarter. In addition to the general HR/H&S/legal advise that we regularly share, we believe that targeted content is key to increasing member engagement and providing the best standard of service to all of our Partners. Whether it’s marketing help with writing stories for your newsletters, partnership opportunities with Croner, or expert advice – we are here for you.
As a member, you can benefit from the complimentary award winning advice from Croner, we’re in a unique position to offer support and advise to employers of permanent employees, freelancers and self-employed workers.
24/7 HR & Employment Law Advice: – Conduct queries – Sickness and absence – Redundancy – Dismissal – Legislation changes – Contracts
Health & Safety Assistance: – Fire safety – Environmental legislation – Hazard management – Accident reporting – Premises management – The law and your responsibilities
Commercial Legal Support: – GDPR – Data protection – Commercial contracts – Insolvency – Property
Free Monthly Webinars: – Presented by industry experts covering a range of important topics and FAQs
As a member, you can also access some of the best resources available for your business at exclusive preferential rates: – Award winning HR case management software – Pioneering H&S software – Full tribunal support – On-site and in-person support and guidance through challenging HR meetings. – A two-part site visit to identify your workplace risks and provide a recommended action plan. – A legal insurance policy
About Croner
For over 80 years, Croner has provided award-winning HR, Employment Law, and Health & Safety services to business owners and senior leaders. They work in partnership with over 130 trade associations, including the CIPD, REC and the British Safety Council. SBID Members can reach the team 24/7 on 0844 561 8133 for all of your HR, H&S and commercial legal queries. Alternatively, please click ‘Visit Website’ to raise a callback from a member of our team. You will need to provide your association reference number in order to access the complimentary services. Please contact SBID for a copy of your reference number.
Jonathan Sethna, Founder and Director at Jonathan Sethna Interiors has given his insights into the industry.
My journey into interior design wasn’t a straight path. I started off selling aftershave in London’s West End and faced setbacks with two failed YTS placements to name but a few. However, realising the need for change, I returned to education and took an access course in interior design located in Bond Street, where the new Elizabeth Line tube station is now sited. During the access course and subsequent degree and post graduate degree, I paid the bills by working behind bars and on the doors evenings and weekend. Merging my experiences in pubs with design, it was here that I got my first taste of the design world focusing on the creative overhaul of bars, pubs and in particular JD Wetherspoon pubs all across the UK. This hands-on blend of education and real-world application sparked my passion for interior design, turning what once seemed an unlikely path into a fulfilling and creative profession.
The most gratifying aspects of my work in interior design are the diverse interactions with people from all walks of life. Whether it’s collaborating with the CEO or chatting with the cleaner, I will give anyone my time and respect in equal measure. The profession’s constant variety captivates me, from designing prestigious spaces like The Law Society or Freemason Headquarters to transforming the interiors of local pubs and chip shops, you just don’t know what’s next. What brings me immense joy is orchestrating vibrant and creative design schemes and witnessing the delight on my clients’ faces as their projects materialise. It’s the blend of human connection, diverse challenges, and creative fulfilment that makes interior design my passion.
The standout project of the past year was undoubtedly the transformation of a three-bedroom property in Knightsbridge, formerly owned by Claudine Auger, the Bond Girl from Thunderball. My meticulous client pushed for perfection, leading to a complete strip-out and overhaul of the property. The interior design showcased stunning feature elements, including the geometric brass-effect and mirror full height feature doors, bespoke joinery such as the beautiful kitchen with brass inlay units, fluted marble and sumptuous velvet banquette seating. The elements blended the existing heritage of the property, with striking modern aspects which completely transformed the look with dramatic effect. Beyond the design triumphs, the project fostered a genuine connection, turning my client into a friend. This transformation stands as a testament to the successful collaboration and shared vision that defined our working relationship.
I absolutely love the challenge of any type of project. However crafting memorable experiences within the realm of restaurants and bars, means that I can return and enjoy the experience for myself once the projects are completed. Space planning, to me, is like unravelling a captivating puzzle, and when the layout clicks, you can feel it. I revel in infusing these spaces with vibrant colours, textures, and artwork, adding a touch of fun that resonates with clients and their customers. There’s an art to creating an atmosphere that not only looks visually appealing but also enhances the overall dining or social experience. Transcending lighting is very important in creating ambience, as is the provision of more private and cosy spaces which offer intamcy. Restaurants and bars provide the perfect canvas for me to blend my love for spatial design with the joy of bringing life and character to each unique setting.
Interior design poses multifaceted challenges, encompassing both tangible and intangible obstacles. Invisible boundaries emerge in the form of diverse client preferences, demanding a delicate balance to create spaces that please everyone. Concurrently, physical limitations arise, navigating through spatial constraints and structural intricacies. Budget constraints add an additional layer of complexity, requiring designers to innovate and optimise resources. Unforeseen issues, often beyond control, disrupt timelines and may incur cost implications, impacting the overall budget.
Independent designers grapple with the frustration of chasing payments, a common woe for small business owners. External factors, such as Brexit, the enduring impact of Covid, and the economic downturn, further amplify challenges, necessitating adaptive strategies to weather industry fluctuations. In this dynamic landscape, interior designers must not only showcase creativity but also demonstrate resilience, adaptability, and financial acumen to thrive despite the ever-evolving challenges. Easier said than done, right?
Reflecting on my interior design journey, the toughest question remains what I wished I knew before entering the field. Establishing Jonathan Sethna Interiors earlier, ideally before 2014 is a regret, but timing and personal circumstances played a pivotal role. Working with renowned firms like Fox Linton Associates, KCA International, Hill House Interiors, and Blacksheep provided invaluable experience. Yet, my most profound and educational years were spent under the mentorship of Martin Hulbert and Mary Fox Linton at Fox Linton Associates. The lessons learned there, both in design prowess and business acumen, have been the cornerstone of my career, underscoring the importance of mentorship and timing in this intricate industry.
Aspiring designers should embrace a continuous learning mind-set by extracting valuable lessons from each workplace, absorbing both positive and negative aspects. Prioritise thoughtful decision-making by taking a step back, allowing ample time for mental processing and visualisation of intricate details. Cultivate resilience by avoiding engagement in office politics, fostering a can-do attitude instead. This approach not only fuels personal growth but also contributes to a positive work environment, enabling designers to refine their skills, maintain clarity in decision-making, and navigate professional challenges with a constructive mind-set.
Amidst a turbulent world and economic crisis, the interior design industry faces inevitable ripple effects like most other industries. However, in the coming year, I anticipate transformative opportunities emerging. Life moves forward, bringing opportunities that may not have been apparent before. I view this period as an ideal time to scrutinise and recalibrate strategies, re-evaluating existing providers to ensure alignment with the evolving landscape. By embracing change and staying agile, designers can position themselves to not only navigate the current challenges but also uncover avenues for innovation and growth.
Being an SBID Accredited Interior Designer is a profound validation in the industry, signifying my commitment to strive for excellence. It provides a sense of belonging to a collective of like-minded professionals, fostering collaboration with new services and providers. Participation in the ‘Meet The Buyer Event’ in November was enriching, allowing me to engage in meaningful discussions about design, materials, and objects with fellow peers. The experience not only expanded my network but also offered a platform for exploring unique opportunities. Beyond the professional benefits, the camaraderie and enjoyable moments, like the impressive lunch at the event, contribute to the overall fulfilment of being part of the SBID community.
About Jonathan Sethna Interiors
Welcome to Jonathan Sethna Interiors, where design meets a genuine commitment to creating exceptional spaces. At our core, we are more than just designers – we are partners in your journey to transform spaces into reflections of your dreams. With us, it’s not just about the aesthetics; it’s about the personal connection we forge with each client. We take pride in being down-to-earth and approachable, fostering an atmosphere where your ideas and aspirations take centre stage. Honesty and integrity are the pillars of everything we do, guiding our actions and decisions as we navigate the intricate world of interior design.
Amanda Bucklow, Mediator and Consultant at Unity Legal Solutions has given her insights into the interior design industry from a legal perspective.
Unity Legal Solutions offers a portal into the legal services market which is often a minefield, and we provide expert guidance on which services and approaches might suit a client’s business goals. Unlike traditional legal firms, we don’t represent clients in court, hold money for clients or undertake services like conveyancing. And because we don’t ‘act’ for clients we are better placed to guide them in choosing the right approach for their case.
A good deal of our work is concerned with dispute resolution. That includes non-payment of fees which may be withheld due to dissatisfaction with performance, whether that is real or perceived. But there are other areas of business where clients might need legal support to resolve conflicts arising from doing business and running a practice. In addition to dispute resolution, we can assist with many other aspects of business which include contact drafting, collaboration and partnership agreements, trademark or copyright infringement, project optimisation, and buying or selling businesses.
We have a practical and proactive approach to our work. We listen. We take on board our clients’ knowledge of the detail and to that we bring a clarifying lens, expertise and creativity. That makes for a very powerful partnership and springboard for delivering better outcomes.
Interior designers face many challenges as part of their business and not just disputes. Sometimes the challenges can be within their practice, for example relationships with employees, business partners or suppliers. Those challenges have a ripple effect with consequences for their operations, client relationships, and overall reputation. For a sector that relies on referrals to sustain their business, this is a strong dynamic which requires careful consideration and is further affected by the perceived power balance between designer and client.
Designers can only sell their time once so getting paid in full and on time is fundamental to profitability. The financial strain of dealing with non-payment is a hamster wheel of distraction and stress. Unity can provide economic advice, strategies, and interventions to help mitigate the risks of disputes arising and if they do arise, we can support the designer in dealing with them cost-effectively.
Unity Legal Solutions is a portal to a wide range of services, and we can recommend the most suitable ones for the circumstances. Additionally, we have access to trusted professionals when the need arises to act.
Reviewing contracts early can pinpoint ambiguities that might trigger disagreements about the scope of work. Similarly, achieving clarity regarding fees, payment schedules, and processes for variations can enhance the effectiveness of the designer’s administration. Designers often take these aspects of the client/designer relationship for granted and seldom review them until issues arise. Disputes frequently arise from mismatched expectations, communication breakdowns, and unforeseen delays. Contracts lacking specificity or failing to address potential issues may create the conditions for disputes. We can add value by addressing those subjects proactively and not just with clients but with their own suppliers.
We offer contract drafting to ensure that design contracts provide a route map through a project, and that designer and client are fully aware of their respective obligations. As a portal to legal services, we can provide preliminary advice on any problems that have arisen during a contract. We would always seek to guide members towards resolving disputes by negotiation and sometimes they might need help with that from an expert. Our mediation service aims to resolve disputes between designers and their clients and offers the best chance of preserving the relationships involved.
And we can source the best possible advice from solicitors and barristers should further legal assistance be appropriate.
Developing our partnership with SBID is a significant highlight and we believe that our innovative approach is valuable for the sector. We have plans for several supporting services which will benefit the membership and we look forward to fine tuning those in response to feedback and information received from members.
2023 has been a successful year for us. We have provided consultancy on interesting cases with unusual challenges for the clients leading to successful outcomes. There are more in the pipeline.
We are developing a programme on essential skills and approaches which support designers in managing disputes. There will be opportunities to strengthen negotiation skills, to build capacity and achieve their business goals. Our first free session will be early in the New Year, and we have planned a dispute resolution surgery where my colleague Roger Billins and I will be online to answer questions and bring participants up to date on recent changes in legislation. There will be more structured training workshops which will be available for a modest charge.
We offer practical risk assessments and develop options for addressing current issues and challenges which underpin growth and success. Members will consistently gain valuable insights that they can apply to their current and future projects.
About Unity Legal Solutions
Unity Legal Solutions is not a regulated firm of solicitors although our people are mainly legal professionals. We provide initial advice and, if necessary, open the door to the legal market and help clients navigate the way forward to give them the best available options. We advise on disputes, commercial contracts, company matters and intellectual property which is so important to SBID members. We also offer a comprehensive mediation service in order to resolve disputes before they get out of hand. Our aim is take the worry out of facing legal issues by being clear, commercial, collaborative and friendly!
Faye Robinson-Hey, Founder and Director at Faye Robinson Interiors has given her insights into the industry.
I originally went to university to do a law degree however had a change of heart and realized it was not the career path for me! After a brief stint working in estate agency, I ended up going back to university and graduated with a BA Hons in Interior Design. I worked as a lighting designer, gaining an LIF accreditation before moving into commercial interiors working for a national 4 and 5 star hotel company as part of their in-house interiors team. After a few years I then moved into residential interior design working for Harrogate based companies before freelancing on a five star hotel project and a number of residential projects. I was also a contributor to a national newspaper for a number of years with a monthly interior trends columns and contributed to larger interior styling features. Finally I managed and designed for a family joinery company which I still do alongside setting up Faye Robinson Interiors, a luxury, award winning interior design company which has a strong ethos of providing a premium but approachable and dedicated design service.
I have always been brought up around property development, my parents renovated houses and my mum worked in interior design, my dad had a construction company. I have always been creative and interior design presented an opportunity to be able to combine my interpersonal skills and artistic flair whilst being a viable business model. To be able to create long lasting and permanent new interior spaces which impact positively the people who inhabit them was such a big draw for me and remains a key motivation. I consider it such a privilege to be invited into our client’s lives, we forge great and long lasting relationships with many of our clients which is one of the best things about my job. We get to know them, understand how they live, meet their families etc and so to be able to create a new business or home interior which transform spaces and brings people joy is a lovely perk to the job.
Obviously I enjoy the creative side of the job much more than the inevitable business admin which comes with running your own business! I enjoy the initial client briefing and working up a concept design as this is always the exciting first step on the design journey. The implementation stage is very rewarding, seeing your designs go from paper to reality will never get old – it is the most nerve wracking but enjoyable part of the job. It is also always a joy to be able to discover new talented trades people, artists, suppliers, products and materials, the interior design industry is a fast moving and fascinating world to be a part of.
I would say without question being awarded the ‘best luxury residence UK’ award at this years International design and architecture awards (design et al) was a great highlight. It was an honour to be amongst such talented designers and we were thrilled that our Georgian renovation project which we worked on for a total of two years from concept to completion was recognised at such a high industry level. We were also delighted that the project was finalist in two categories at the Northern Design awards, where we had previously won a commercial category in 2018. The completion of our Georgian renovation project at the beginning of this year is, to date our proudest moment, it was a labour of love and we were as thrilled as our clients were with the finished results.
Over the years I have worked on some great projects but I would say the larger remodel projects are one of my favourites because we get to be involved in everything right from the beginning of the design journey to completion which, although stressful at times is such a great creative honour. Larger projects also allow us to work with trusted suppliers and artisans which is always a great experience – there are so many skilled and talented trades and suppliers out there, discovering them is a great part of our job. Also projects where there is a meeting of minds between designer and client are great because the process runs so much smoother when you have a client who is fully on board and trusting – it allows great creative control and results in beautiful and personal design details.
I think it is a very misunderstood and at times mis-represented industry, there is a lot that goes into creating beautiful interiors and it isn’t as glamorous as everybody seems to think it is! I think being able to find solutions and over come issues that can often arise on bespoke projects with time and budget constraints can be quite challenging and stressful, but that is part of what we are here to do, we take the stress away from our client and deliver beautiful results as intended. It isn’t always easy and I have suffered quite a few sleepless nights while working on live projects but it is always worth it in the end. A new challenge that has arisen is also the introduction of AI within interior design. I feel that AI can be a great tool for the industry to be able to be used as a tool going forward but we have also seen a rise in CGIs and AI generated interiors, especially on social media which although look very impressive are not a tangible and installed scheme so can be misleading in certain circumstances.
I think perhaps having a greater understanding of technical drawings and manufacture would have been helpful, also I believe they should teach business/financial education in secondary school, nobody teaches you how to run an interior design business and it can be a very steep learning curve!
I would say keep an open minded, tenacious attitude and also if possible aim to carve out a design aesthetic that while is commercially viable also has an air of individuality about it. A lot of our clients come to us saying that they do not want a regurgitated version of what everybody else is doing, while impressive and high end there is a definite ‘look’ that a lot of premium interiors have and it can be a little lacking in personality. I would also recommend getting as much industry experience as possible, there is so much to learn in the interior design sector, its not just colour schemes and styling, it is important to know how to present well to clients, understand the financial side of the business, specification and budgets and always keep researching and exploring new suppliers. In my experience there are no short cuts to becoming a successful, well rounded designer- everyday you learn something new – learning what not to do is sometimes just as important as learning what to do well! I learned a lot of valuable lessons whilst working for others and watching how they run their own business.
Within interiors we feel that people are more willing to consider bespoke furnishings, handmade joinery and luxury, hardwearing but beautiful materials such as stone and wood considering it as a quality investment that will bring them joy for years to come. There is definitely a movement toward sustainable design, ethical, environmental friendly materials and an approach that favours quality, well made pieces as opposed to fast changing fashion and trends. Of course everybody is also keeping an eye on how AI will influence and shape the interior design industry and digital technologies such as VR are also something that is going to continue to grow, develop and become more common places amongst our sector providing new, progressive tools to help us communicate our designs to the end-user.
It means a great deal to be recognised by a professional industry body. There are a lot of different types of ‘interior designers’ out there and I feel it can be a job title that can be thrown around quite a lot. To be a SBID Accredited Interior Designer means that our clients can have complete faith in the fact that we are a legitimate, qualified and experienced interior design professional company and that is a badge we are proud to wear.
About Faye Robinson Interiors
Good interior design can transform a space and the way the occupier feels about it, it starts at the beginning and it is worth getting it right. Faye Robinson Interiors start by looking at the space planning and design concept and use our technical know-how to plan the layouts and fit outs. We look at incorporating interior details, review how the interior architecture will work and utilise our extensive knowledge of fabrics, wallpapers and specialist finishes. We start with a design concept, we develop that concept into a scheme and then we turn that scheme into reality.
Rachel Sargeant, Head of Projects at Gaggenau has given her insights into the industry.
Gaggenau is a manufacturer of high-quality home appliances and is acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionised the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with over 60 flagships and showrooms in major cities around the world.
Our story begins back in 1683 in a small village called Gaggenau on the edge of the Black Forrest. The aristocratic ruler of the area wanted to improve the lives of his farming communities and built a smelting plant. From forging nails to enamel signage to bicycles, Gaggenau build many products before concentrating on domestic appliances in the 1950s. From there, a series of industry firsts began to shape the luxury appliance market. In the mid 1990’s BSH bought the company and the investment meant that they had a premium brand in the portfolio and Gaggenau had the investment to further define luxury within today’s kitchens.
When looking for the “best in class,” whether it be quality, style, functionality or luxury, designers have been recommending Gaggenau for decades. The available sizes of appliances like ovens, hobs, refrigeration and extractors means that designers will find perfect fit for their kitchen designs. We offer our trade partners aides like a full ventilation planning service and a home visit for end client to understand the functionalities of their steam ovens, for instance. Interior designers can rest assured that working with a Gaggenau partner they will receive the best service.
Because we do not supply end clients directly, we ensure our trade partners are trained and have a selection of working products on display and can offer the best in design service, M & E specification as well as supply. Knowing the products have been correctly specified and installed, allows us to offer a 5 year warranty on all Gaggenau products.
We promote our products through an authorised network of professional kitchen design studios and project partners, who work with lots of the UK’s top interior designers. Whilst we do not supply directly, we welcome interior designers and their clients to Gaggenau London in 40 Wigmore Street to view and see our products demonstrated.
One of the best examples of working with a partner to achieve a luxury installation has to be the 85 apartments at the Old War Office, in the very heart of Whitehall, central London. Gaggenau supplied its suite of sleek built-in appliances from cooking to cooling and dishwashing which enhance the beautiful cabinetry.
Down draft or integrated extraction with our cooktops has to be one of the most popular ways of designing the quietest ventilation. We have excellent solutions for all projects backed up with an individual design service to ensure the correct ducting, motors or recirculating methods are offered. We have also been pleased to see an increase in steam cooking. Our combination steam ovens offer plumbed in or tank solutions and features include sous-vide cooking, steam reduction and self-cleaning programmes.
We recognise the importance of good interior design to enhance modern day living for clients. Taking account of sustainability, longevity and creativity for home design is becoming more important and we certainly hope to engage more with Designers.
Gaggenau is always at the forefront of design and innovation so whilst we can’t divulge too much, one of our newest products for 2024 will be Essential Induction; hobs which are invisible and operate underneath the worktop, using the latest tech to ensure safety and design.
A collaboration with SBID means that we can grow closer to this important area of design and expertise in our industry. Gaggenau looks forward to promoting our CPD to SBID members and engaging through networking events and offering as much help and assistance with product advice and integration with our trade partners.
About Gaggenau
Gaggenau is a manufacturer of high-quality home appliances and is acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionised the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with 25 flagship showrooms in major cities around the world.
Carmelina Dalton, Founder and Creative Director at KEMSI has given her insights into the industry.
KEMSI is a high-end design practice focusing on residential and boutique commercial properties throughout the UK and Europe. We inspire, design and curate human experiences, enabling our clients to imagine spaces based on how they would like to feel within them.
Projects have ranged from London townhouses to detached period and modern residences both domestically and abroad, through to commercial spaces in prime London Mayfair and hotels abroad.
Founded by Creative Director Carmelina Dalton, who leads all design projects supported by passionate and creative designers. Careful consideration of every step in the design process, from initial concept to completion, indicates a thorough and client-focused approach. Managing every detail to the highest standards ensures that KEMSI delivers on quality and, ultimately, client satisfaction.
The aim of our practice is to curate spaces that are beautiful and aspirational, with an ever-underlying emphasis on the human experience.
Growing up in Australia, I was surrounded by family members working in the construction industry. From a very young age, I enjoyed designing each room of the house as my family moved around in search of the perfect family home to build and enjoy. I was incredibly fortunate to have an insight into what it was like to work in this industry long before I began my career, as I grew up surrounded by it. With my eyes wide open, I pursued my lifelong passion for interior design in my later years and entered the design world.
Meeting new people is one of the most enjoyable aspects of my profession! I love designing and crafting each space based on my clients’ desires. I can envision a space before it is created, and every project should be unique and tailored to each client’s specific requirements. Adapting to their needs is crucial to creating exceptional built environments.
Being invited to be a guest speaker at London Design Week 2023 to share insights about all things business, strategy, marketing, industry expectations and how to turn your passion into a career. It was great to be sat alongside other leading interior designers.
I enjoy working on residential and commercial projects as they offer unique and different challenges. However, what I find most rewarding about residential projects is the opportunity to transform my clients’ living spaces completely. In fact, I remember a time when a client was moved to tears of happiness after seeing the finished result. This is the most meaningful testimonial I could receive.
At KEMSI, it is crucial to incorporate my residential approach into all commercial projects. One of the most exciting projects I have worked on this year is the creative direction of a hotel abroad. Practical commercial projects are about more than just furnishings and objects. They involve designing environments that prioritise the human experience, comfort, and functionality of the people who will use them. When brand experience is combined with creative direction, spaces become more than just physical structures – they become areas where people can come together and connect.
As designers, it is our responsibility is to ensure that the spaces we create are practical, beautiful and can be executed as planned. However, during the construction phase, there may be unexpected challenges that arise. In such situations, finding solutions and solving problems collaboratively with clients and all teams involved is crucial to achieve successful results.
Working in the design industry can be challenging, especially when it comes to finding time and the ability to switch off. While inspiration can be found everywhere, being passionate about the work can be exhausting, as the brain always works. Juggling family life and running a practice can also be a struggle, but essential time management skills can help achieve balance and ensure you spend quality time with your loved ones.
It takes time and perseverance. Things don’t happen overnight. Don’t give up and continue to grow your networks.
In the interior design industry, we are all shifting our focus towards being more environmentally conscious and mindful of our decisions. It’s becoming increasingly important to purchase items that are made to last or to repurpose quality pieces instead of throwing them away.
In the field of design and construction, more and more people are looking for ways to manage their properties in an environmentally sustainable manner. This involves adopting eco-friendly practices, using renewable energy sources, and opting for sustainable materials to reduce waste and minimize our impact on the environment.
Being accredited by the SBID means our company adheres to the highest technical standards. As part of a community of experts in our field, we work to the highest calibre, ensuring our clients can trust us to deliver their projects. In addition, it provides an opportunity to collaborate and share insights with our community.
About KEMSI
KEMSI is a high-end design practice focusing on residential and boutique commercial properties throughout the UK and Europe. We inspire, design and curate human experiences, enabling our clients to imagine spaces based on how they would like to feel within them. Projects have ranged from London townhouses to detached period and modern residences both domestically and abroad, through to commercial spaces in prime London Mayfair and hotels abroad.
Cristiano Baccianti, Founder of Collectional has given his insights into the industry.
Born as part of H&H, Collectional has grown over the last ten years to be a multi-discipline independent brand that leads the region in collectible art and design. Collectional, a market leader, has become the reference point for exclusively commissioned pieces that bring a space to life.
Our collections are one of a kind, carefully hand-picked by a team of experts to curate a space to enhance the overall interior design experience. We turn a house into a home, reflecting our client’s persona and vision. The delicate touch of Collectional makes a home a talking point, be it through the materials we work with, the texture of finishes, lighting, furniture, and the overall décor of space is brought to life by Collectional. We only work with the best international artists and brands, bringing excellence to everything we do.
Collectional’s team of experts travels the world to find the best in upcoming art and design. We look into the future to anticipate what is coming to tell the story of Collectional and, ultimately, our clients. Vision leads us, and innovation is at the core of how we do it.
We act as a concierge to our clients, fulfilling every need regarding their interior design needs. We are solution providers, facilitating the process for interior designers to meet clientele’s needs.
The various collaborations with the Four Seasons Hotel & Resorts. From Dubai, UAE, to Cap-Ferrat, France, Collectional has spearheaded stunning interiors and collaborated with renowned interior architect Sybille de Margerie for both projects. At the Four Seasons Private Residences Dubai at Jumeirah, The Collectional team has seamlessly blended the boundaries between indoor and outdoor living spaces through carefully curated interiors and selective furnishings. At the Grand-Hotel Du Cap-Ferrat, The Four Seasons Hotel, two new historic villas in the property’s landscaping have been carefully curated to offer guests total privacy. The historic villas reflect artistry and design inspired by the early 20th century on the French Riviera.
A rise in people’s preferences towards collectible art and design led to increased demand for the best exclusives brand in their homes. The change in mindset that furniture is more about expressions and a form of art, a reflection of one’s taste.
Becoming more and more about innovation, redefending what art means. Craftmanship and excellence will remain pillars of the industry, and Colletional will lead the category and redefine it where it goes.
We have a forward-thinking approach, always looking to the future to anticipate the latest trends. We are excited about what’s to come and what’s in store for Collectional. We look forward to various plans, projects, and artist collaborations, some of which will redefine the category, where we explore art and design through different forums of expression. We can go into the details, but we prefer to show our audience the vision of where Collectional is going, stay tuned.
Collectional is proud to collaborate with such an important Interior Design platform, sharing the values of excellence and attention to detail across everything we do. Our love of design and commitment to the industry proves that what we do with SBID will undoubtedly lead to a successful outcome.
About Collectional
Gallery COLLECTIONAL presents exclusive commissioned design pieces and a curated selection of our favorite art and design from around the globe. Along with its Design Platform offers a comprehensive turnkey solution for projects, including services to support interior design and procurement for furniture, lighting, surfaces and décor that vary in size and spans across the Gulf Cooperation Countries (GCC) and beyond.
Poppy Peace, Founder and Creative Director at House of Red has given her insights into the industry.
My career journey in interior design was shaped by a fortuitous opportunity 16 years ago as a Design Consultant for a bespoke furniture company in Knightsbridge, working in furniture design. I then moved into Interiors, and over the years, through various roles and experiences, I eventually became the Managing Director and Group Creative Director of a well-established interior design studio. I managed the design departments for numerous design services from high end residential, BTR, home staging, Student accommodation/HMO and later living.
Ever since I can remember, I have always been intrigued by textures, colour and form. I loved being creative and had a fascination with interior design where I used to immerse myself with continually redesigning rooms in our family home!
I went on to study furniture and product design before delving deeper into the world of interior design. I found Interiors allowed me to be continuously creative whilst remaining on an ever-evolving journey, combining numerous business elements which gives the profession greater depth in my mind.
The interaction with such a varied range of people. Learning about new and old clients, and liaising with supply chain and contractors who share a wealth of knowledge, experience and who have amazing stories!
Alongside learning about people and their background, imparting my own knowledge on how we can improve their dwellings in a positive way, not only through aesthetics and function, but the improved mental health through designing a supportive environment to the individual, it is very satisfying.
My most memorable career highlight from the past year was launching my own business at the start of this year.
I am grateful for all the opportunities and experiences I had as a director at my previous studio, yet craved the autonomy of my own business. It is the greatest most enjoyable challenge I’ve set myself yet.
At House of Red we cover a wide number of services, so most projects are varied which keeps things interesting. However, it is always great fun when you have a client who is quite adventurous with their style and open to new ideas. This allows you to become really creative within the design process, pushing your innovation which feeds into continuous learning for new techniques and materials.
The best and also the most challenging, can be the clients! Ensuring it does not affect your confidence or dampen your passion. Every path has its puddle, so it is important to learn how to navigate through a project with them in a positive manner using effective communication.
Success is never a straight line! You will find your own stumbling blocks and decide what areas you genuinely enjoy in the industry yourself rather than coming with preconceived ideas.
Say yes to as many opportunities as possible. Be proactive in placing yourself outside your comfort zone on a regular basis to provide continued growth, learning within great new experiences which keep your passion for design and creativity ignited.
Creatives are very entrepreneurial so I believe we will see a couple of areas evolving. Firstly, great collaborations between known designers and supply chain that support a positive impact on sustainable products to influence the design world and clients at greater speed. Helping to bring more design desired pieces to the table whilst ensure aesthetic is not compromised. Hopefully these collaborations will also help to drive price point down if greater demand on volume is seen.
Secondly, an increase in the number of AI tools that we use as designers. We are slowly becoming more open minded and changing our practices by integrating AI tools into our daily tasks to increase work flow, especially when covering mundane tasks. I believe it to be an area we will need to start to embrace more to help support our clients within the design process.
It provides our business with professional recognition which in turn supports the credibility of the company, and helps to cement a feeling of trust for new and existing clients. It is also a great platform which helps to champion continued learning in the industry whilst proving a support network for the industry. We are proud to be SBID accredited.
About House of Red
Welcome to House of Red Interior Design studio. We create unique and original interior design for your property whilst also providing practical design solutions. Our team has built great relationships within the industry from supply chain, contractors and agents. Our valued knowledge and experience mean with approach each job with a unique and personal service to you, ensuring a smooth and enjoyable experience with us. Specialising in residential design we offer services from design consultancy, FF&E Interior Design, through to Luxury home staging and show homes.
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