The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.
This week’s instalment of the SBID Icon Insights series features Bernard Interiors. Founded in 2008 by Jen Bernard, Bernard Interiors is a highly successful, award-winning practice with a long-standing track record of designing prime residential and commercial projects ranging from £2M – £120M throughout the UK and abroad.
Travel allows me to stay at the forefront of design by exposing me to diverse cultures, trends, and innovative ideas from around the world. Each new destination offers fresh inspiration, whether it's through architecture, art, or local craftsmanship, keeping my design perspective dynamic and forward-thinking. The global experiences I gather help me incorporate unique elements into our work, ensuring it remains relevant and cutting-edge.
I see several key trends shaping the future of interior design. First, there's a strong focus on creating "happy interiors," spaces that promote positivity and well-being. This ties into the growing emphasis on at-home wellness, where design is used to enhance mental and physical health. Additionally, wellness is making its way into the business world, with companies prioritising environments that support employee well-being. Lastly, I believe there’s a return to classic, timeless design—moving away from fleeting trends and investing in enduring aesthetics that never go out of style.
My signature style is rooted in timeless and classic design, creating spaces that feel both enduring and elegant. I love layering rich textiles - such as luxurious fabrics and textured materials - to add depth and warmth. Standout art pieces are key in my approach, serving as focal points that tell a story and evoke emotion. I also incorporate antiques with superior craftsmanship, blending history with modern sensibilities to create unique, well-curated environments. The result is a harmonious balance of sophistication, comfort, and personality that transcends trends.
Technology in the Care sector is increasingly influencing the way we approach design within our Commercial projects. To support an ageing population, we must stay at the forefront of innovation, incorporating smart technologies and accessible design solutions. This means creating spaces that aid independence, such as incorporating adaptive layouts, assistive devices, and user-friendly technologies. By considering the needs of both residents and operators, we can design environments that not only enhance quality of life but also make it easier for care providers to deliver the best support possible.
What sets us apart is our unwavering attention to detail and our ability to inject warmth into every project. We take a holistic approach, considering every aspect of a space to ensure it feels cohesive and purposeful. Our passion for design is evident in everything we do - we genuinely care about the outcome, and it matters to us that our work not only meets but exceeds expectations. It’s this dedication and personal investment that make our projects truly stand out.
Project management is what sets us apart, a skill I proudly honed from my late father. While we are a highly creative team, our complementary business and operational skills ensure robust procedures that, according to third parties, make us a dream to work with. The process is seamless, with egos parked at the door and a focus on open communication, collaboration, and accountability - key attributes that drive our success.
We pride ourselves on translating our clients’ visions into reality with precision and expertise. Our project management team oversees every stage of the design and build process adhering to the RIBA stages, from assessing development potential to concept refinement, and from architectural planning to securing approvals.
Whether collaborating with an existing team or managing the entire process in-house, we ensure a seamless journey from concept to completion. With a keen eye for detail and a commitment to excellence, our approach guarantees that every project is executed on time, within budget, and to the highest standards.
I believe in investing in long-term relationships with both suppliers and clients, and I’m proud to still work with many I first engaged with over 16 years ago. People and relationships are at the core of what I do, built on trust, loyalty, and a commitment to best practices. These enduring partnerships create a strong foundation for mutual success and continuous growth.
For example, recent collaborations include Julian Chichester X Bernard London – The Monterey Collection – a capsule collection launching in March at London Design Week and in April at High Point Market.
“This collection provides a unique opportunity to deliver a collection that combines heritage with innovation – exquisite pieces that are not only visually stunning but also functional and worthy of a Global stage.”
About Bernard Interiors
Founded in 2008 by Jen Bernard, we are a highly successful, award-winning practice with a long-standing track record of designing prime residential and commercial projects ranging from £2M – £120M throughout the UK and abroad. With a focus on quality craftsmanship and delivering excellence for our clients, our hand-picked talent has been drawn from across the design spectrum to ensure exceptional results. Our approach to each project is unique, working collaboratively across our studio, our talented team ensure our creative direction and design magnifies and perpetrates your underlying vision. From initial sketch to install – we execute with precision to deliver your dream home or realise your property investment return.
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This week’s instalment of the SBID Icon Insights series features THDP. Created by architect Manuela Mannino and interior designer Nicholas J. Hickson, the studio is renowned for its adaptability and innovation, responding dynamically to the ever-evolving hospitality sector.
Curiosity and adaptability. We are constantly researching, experimenting, and collaborating with artisans, suppliers, and brands to inform and improve our designs and interiors. Attending global design fairs, embracing new materials, technologies, and listening to both clients and guests allow us to stay ahead in an ever-evolving industry.
While we stay informed about trends, I wouldn't say we blindly follow them. What we do instead is analysing their longevity and adaptability, incorporating elements that align with our design ethos. Over the past two decades, we’ve seen shifts from minimalism to maximalism, then the rise of biophilic design, for example. The key for us is balancing contemporary influences with timeless elegance.
We have published a manifesto and a new updated manifesto is about to come! It will reflect our commitment to creating responsible designs that respect the environment while maintaining luxury and comfort. Sustainability is embedded in our design process, from material selection to energy efficiency. We prioritise locally sourced materials, recycled and upcycled elements, and work with manufacturers who adhere to sustainable practices... it's not easy but it's our duty and responsibility in the industry.
Rather than adhering to a fixed style, we embrace a distinctive approach—one that seamlessly blends functionality with immersive, holistic experiences. Our designs are characterised by a warm, layered aesthetic, rich tactile materials, and a deep connection to the cultural and historical essence of each location. Every space is unique, yet a refined and thoughtful sensibility runs through all our work, creating an authentic and meaningful design narrative.
Technology is integral to both the design process and the final guest experience. Design is about crafting with the most effective tools available, and we embrace innovations that enhance efficiency and unlock creativity. By leveraging technology, we can focus on what truly matters—creating exceptional interiors that elevate the guest experience.
Stay curious, remain adaptable, and never stop learning. Travel, observe, and immerse yourself in diverse cultures—hospitality design is about crafting experiences. Foster strong relationships with suppliers and craftsmen, as collaboration is essential. Most importantly, discover your unique voice and design with passion and authenticity.
It’s hard to choose just one, but being entrusted with projects for globally recognised brands and seeing our designs come to life in iconic locations is incredibly fulfilling. While winning industry awards and being featured in prestigious publications are significant milestones, the true reward comes from the positive feedback of guests who experience and connect with our spaces.
About THDP
THDP has been shaping the hospitality design landscape for 20 years, since its founding in 2005. Created by architect Manuela Mannino and interior designer Nicholas J. Hickson, the studio is renowned for its adaptability and innovation, responding dynamically to the ever-evolving hospitality sector. For THDP, creativity knows no boundaries. “We are not just designers, architects, or concept creators,” they explain. “We are storytellers, crafting immersive experiences that bring unique environments to life. Our approach is driven by curiosity and a deep understanding of spatial storytelling, ensuring that each project is distinctive and memorable.”
This week’s instalment of the SBID Icon Insights series features Alex Kravetz Design. AKD is an award-winning boutique interior design & architecture studio, specialising in luxury interiors for hospitality projects, high-end residences, and private jets around the world.
We try not to have a house style which effectively means every project resembles the other. Having trained as a stage designer initially I have learned that variety of styles makes you more creative and you also never get bored with repetition. It also allows us to work on very diverse projects. What perhaps unites them is the dedication to styling factors in our design philosophy. And every project is another milestone.
We have the same principle of collaboration that is a very united team working together. What changes is the way we interact and brainstorm – as we move towards virtual design platforms where everything is immediate and three-dimensional collaboration becomes even more important, especially at the beginning of the project. Our collaboration often involves testing of the new standards for documentation as well and we try to immediately implement it in the workflow – this makes it very hands on as well as creative. Creativity without pragmatism and buildability will always remain just on paper.
I believe the future is in the combination of technology and experience. Also, multicultural fluency will be paramount as the means of interaction with our clients is rapidly changing. It is not unusual for us to collaborate with our clients on different continents in totally digital format which makes our work so much more than just design behind the desk. This also extends to site supervision and collaboration with the artisans and manufacturers around the world.
Our sustainability approach is fairly simple – design for long term and stay away from “fast fashion interiors”, use natural materials and stay local if possible. Support smaller companies and work with them to produce unique elements in your designs – this takes sustainability to a more humanistic level which I value greatly.
I would describe our signature style as “Wellness in living environments”. Perfect harmony, precise symmetry and ergonomic and logical space planning coupled with abundance of daylight. Artificial lighting highlighting the key forms and emphasising the most important aspects of the interiors is also extremely important.
Stay focused, stay informed and travel non-stop. Every trip you take should be an exploration of all the amazing architecture and interiors created around the world. Trendy places are important, but the foundations of design are timeless and will teach you more than you can imagine.
It is very important that we do. Ultimately without the artisans, manufacturers and suppliers no interiors can come to life. We tend to take this very seriously and rely hugely on each other’s expertise and support. These partnerships are also very long standing and have been tested by many challenges we have faced on the projects be they budget or time related. What counts is perfection and quality of the final product as well as consistency from project to project.
About Alex Kravetz Design
Alex Kravetz Design is an award-winning boutique interior design & architecture studio, specialising in luxury interiors for hospitality projects, high-end residences, and private jets around the world. Alex is a designer and visionary with over 30 years of experience in hospitality and high-end residential design. His creative roots and inspiration lie in the world of theatre, from his early days of working as a Stage Designer at the Royal Shakespeare Company. Prior to founding his own design practice, Alex was at the helm of one of the largest global hospitality firms where he led the design work on some of the most iconic projects around the world for over 15 years. Timeless elegance and luxury that stands the test of time are the core principles of Alex’s approach to his work and this is deeply rooted in the location of each project. Fluent in many styles of design, AKD has worked around the globe on a diverse range of projects since the company’s inception in 2003, from urban hotels to spa retreats to historical renovations.
This week’s instalment of the SBID Icon Insights series features These White Walls. From concept through to completion, the studio seamlessly blends bold elegance with uncompromising functionality, and a meticulous eye for detail. Their interiors become more than spaces to be lived in, they are a testament to the art of living beautifully.
HIDE restaurant in Mayfair, London was the studio’s first project and it best captures and defines our essence. The project has a bold femininity and organic fluidity running through the design. There is a distinct spatial narrative defined by the building’s relationship to its locality. Everything is made bespoke and the level of craft is exceptional—from the finishes on the wall to the trolleys that move across the floors, we were meticulous on every detail. We created site-specific art installations throughout, and there are a multitude of hidden details that keep delighting guests and bringing them back—she really is our signature space.
Collaboration is fundamental to our approach; we understand that an aesthetic vision needs to be anchored in technical knowhow, and we value the expertise of a diverse range of shareholders on every single project who are essential to its success.
We believe in creating a collaborative environment where partners feel empowered to contribute their unique expertise and work closely with the project managers to ensure workshops are facilitated both on site and remotely, to ensure that communication remains fluid and all parties fully informed. As an interior designer, you are often the connective tissue that binds multiple parts together on a big project.
Creative collaborations are also key to our studio’s approach. We work closely with craftspeople, specialist finishers, makers, and with individual artists on all of our schemes to bring distinction to the interiors. Art is fundamental to our practice: we connect artists with the architecture of our spaces to create site specific commissions that are unique to the space. From bespoke botanical plaster murals to hand painted silk roomscapes, to funghi walls, and more recently working on a data-driven articulated sculpture, artistic collaborations are a key component in our work.
For us this begins by constantly challenging conventional thinking. Internally, I always encourage a culture of exploration and experimentation and am continually asking the team to question why they are making specific choices. For our conceptual ideation, we always reference realms outside of design because that brings a fresh energy to the work we create and we bring in-studio education to the team through our Talk Thursdays programme that introduces alternative approaches.
We do of course actively engage with the design industry through the industry events and biennales, some of which we will be collaborating on next year. Also, given my social sciences background, I am equally interested to attend events that speak to more diverse interests. For example, new technologies or developments in the world of well-being that will eventually impact our industry, and this cross-pollination of ideas helps to encourage innovating thinking in the studio.
This is a really tough one for us as we work globally, so the very process of producing and being present across global sites is by definition unsustainable, but we actively take steps to make the process more sustainable from each location. We are very conscious of sourcing materials locally where possible, and to find local craftspeople for the construction of key elements in the scheme to lower the carbon footprint of their production.
We also prioritise the creation of unique, high-quality, durable products that are designed for longevity and timeless appeal, to be treated as future heirlooms, rather than those with a built-in obsolescence. We have learned that creating designs that endure can be a more sustainable strategy than focusing on a lot of recycled or energy-consuming methods; there is a balance to be had.
We are continuing to look at our sustainability practices, and this year hope to do a carbon-footprint audit on our projects to see if we can become more conscious of that imprint and where it is most significant so we can then work together with our clients to provide solutions that will reduce it every time.
Always follow the map unfolding within you. Don’t be swayed by the ‘shoulds’ and conventions that get in the way of what continually ignites your passion and makes you feel alive when you create. I took an unconventional path to get here, studying Anthropology rather than design at UCL before forging an unplanned multidisciplinary career working across editorials, television and immersive live events, before I eventually decided to deepen into interior design. I thought at the time that my idiosyncratic story would hold me back when in fact I now recognise it as the reason our studio is so distinctive. I would encourage all emerging designers to follow their curiosity and see where it takes them.
We are committed to designing spaces that transcend trends, so our work is sometimes difficult to define. There is a bold feminine beauty that runs through all of our designs, grounded by a rational masculinity that creates a beautiful tension and lends our work a timeless quality that has an enduring integrity. There is something profoundly personal about our work and that seems to make it very memorable.
Very much so — the studio has supported United in Design since its inception, providing 1:1 mentoring and several extended placements to young women coming through the Career Pathway programme. We are also proud to say that we are the first studio to have offered a full-time job to one of the graduates of the scheme, and Jo is still part of the team today.
We are also proud to be supporting the international charity, Empowering Young Women, to help improve the sanitation spaces at schools located in underdeveloped areas of rural Kenya. Currently, we are redesigning a sanitation project for a boys school outside of Nairobi and are leading workshops to help educate the students on how design can positively impact their everyday lives.
About These White Walls
These White Walls is a multi award-winning luxury interior design studio, based in London, working globally. The studio creates exquisitely crafted bespoke spaces that embody uniqueness, artistry, and timeless elegance. Operating across the realms of private residential and high-end hospitality, These White Walls serves discerning clients who seek distinction and unparalleled luxury. Guided by the vision of CEO/Founder Rose Murray, the studio imagines a world where beautiful built legacies inspire and endure. From concept through to completion, the studio seamlessly blends bold elegance with uncompromising functionality, and a meticulous eye for detail. Our interiors become more than spaces to be lived in, they are a testament to the art of living beautifully.
This week’s instalment of the SBID Icon Insights series features 1.61 London. The brand is dedicated to delivering truly exceptional, luxurious homes with the highest levels of design, craftmanship and service underpinned by a persistence and commitment to continually push the boundaries of what is possible.
Michael is the creative director at 1.61 London and leads the design and construction implementation for our projects and developments, whilst Alex runs the client side of the business including sourcing properties and developments and heading up marketing and branding.
We are particularly proud of our latest development, Three Kings Mayfair, which has just completed. 1.61 London found the unique site that sits behind Grosvenor Square and crafted eight beautiful homes representing the pinnacle of contemporary living at one of London’s finest addresses. Completely private and secluded from outside view, Three Kings Mayfair offers a haven of tranquillity with access via a secure gated entry point. Located in the heart of Mayfair, the development is perfectly connected with Oxford Street and Bond Street within a short walking distance. Whether it’s a stroll in the park, shopping trip or dining out, you’ve got all you need on your doorstep.
1.61 London and Urbanwise set up a new joint venture in 2021 after working together on a number of multi-unit new build residential developments with a combined portfolio value of over £1bn. The two developers partnered with Investment firm Valpre Capital for the delivery of the Three Kings Mayfair project.
We have spent years finding a best-in-class team that covers the entire remit of sourcing, funding, designing, rendering and then delivering a development or client led project. These in house skills allow us to create a fully considered vision for a project. Each team member is heavily involved in supporting the delivery of any of the projects we are undertaking through continuous teamwork and collaboration under the leadership of Michael who always ensures that the team are laser focused on delivering the absolute best possible result.
Our clients demand that we continue to innovate and source the best products from around the world and so this is a continual process that happens naturally. There are always areas you can improve on and so we always push to find better designs and solutions to problems. Michael is relentless in his pursuit of achieving perfection.
For us we always look to incorporate seamless technology into our designs. From an industry standpoint we see a return to detail rather than minimalism and that is something we love because we take pride in really delivering a highly detailed and luxurious design scheme for our projects.
This is becoming a necessity in any new build project where you are looking at the new SAP requirements pushing new heating solutions for example. Our latest development incorporates a green roof and as we move forward, we are having to retrofit rather than start from fresh because planning is forcing such changes.
This is something that is very different about 1.61 London. We have a huge procurement arm and do not work through intermediaries. Michael and I are passionate about finding the best products in the market and getting the best possible pricing. We were like this from day one and this has now become a real strength for our business with so many unique relationships that are invaluable to us achieving the types of designs/developments we undertake!
About 1.61 London
Our team are dedicated to continually push the boundaries of what’s possible in the design and development world. This ensures that each project is delivered to truly exceptional levels of design where every element of a luxury home is considered ensuring a fully harmonious space is meticulously crafted both internally and externally culminating in both a home and lifestyle that is unparalleled globally. 1.61 London is able to offers a unique set of in house skills to ensure the seamless delivery of the most exclusive global projects with an incredible amount of passion and attention to detail.
Paul Andrews, Design Director at MGL Projects, has given his insights into the industry.
MGL Projects is a dynamic company offering comprehensive design and build services across commercial, retail, and residential sectors. Initially known as 'Leith and Andrews,' the company evolved from providing solely design and project management services to delivering full design and build solutions. Our directors, Michael Leith and Paul Andrews, bring extensive experience from both contractor and client sides, enabling them to streamline the complexities involved in large projects.
MGL Projects originated from a company initially known as 'Leith and Andrews,' which focused on providing design and project management services. Over time, the company evolved to offer a full range of design and build solutions. This transformation was driven by the extensive experience of the directors, Michael Leith and Paul Andrews, who have worked on both contractor and client sides. Their deep understanding of the processes and requirements from both perspectives has enabled MGL Projects to streamline project complexities and provide a seamless service to clients.
MGL Projects enhances interior design projects through a comprehensive suite of services that ensure seamless integration and high-quality outcomes. We create innovative concept designs and detailed drawings that align with the client's vision, ensuring effective space utilisation. Our project management oversees the entire lifecycle, reducing complexity and maintaining schedules and budgets. By managing the complete design and build process, we ensure the design intent is preserved throughout construction. We tailor each project to the client's needs, creating unique environments that reflect their brand and personality. Additionally, our commitment to sustainability and rigorous health and safety standards further enhances the value and appeal of the interior spaces we create.
MGL Projects adds significant value to the design and build industry through our specialised approach and comprehensive services. Our expertise in creating tailored environments for commercial, retail, and residential sectors ensures that each project meets the unique needs of our clients. By offering a full range of services—from concept design and detailed drawings to project management and complete build solutions—we streamline the process, reducing complexity and enhancing efficiency. Our commitment to quality, sustainability, and health and safety sets us apart. We uphold rigorous standards, promote eco-friendly practices, and ensure safe working conditions, benefitting our clients and contributing positively to the industry. Additionally, our ability to integrate various elements of a project under one roof simplifies communication and coordination, leading to smoother project execution and higher client satisfaction.
MGL Projects collaborates closely with interior designers to ensure that every project reflects the client's vision and meets high standards of quality and functionality. Our process begins with detailed consultations to understand the design intent and specific requirements. We then integrate these insights into our concept designs, detailed drawings, and space planning. Throughout the project lifecycle, we maintain open communication with interior designers, ensuring that their creative input is seamlessly incorporated into the construction process. Our project management team coordinates all aspects, from material selection to final finishes, ensuring that the design is executed precisely as envisioned. This collaborative approach fosters innovation, enhances efficiency, and results in beautifully crafted spaces that exceed client expectations.
MGL Projects' most significant highlight from the past year has been winning the design pitch for the comprehensive refurbishment of the John Warner Sports Centre, Hertfordshire. This achievement underscores our expertise in creating innovative and functional design solutions. Our winning proposal focused on modernising the facility to enhance its commercial capabilities and energy efficiency. Key design elements included relocating the coffee shop and play area to the ground floor, expanding the gym, and creating dedicated studio spaces for yoga and Pilates. We also proposed advanced energy-efficient systems, such as DALI lighting controls and upgraded AC and ventilation systems. This success not only highlights our design prowess but also our commitment to delivering sustainable and client-focused solutions.
In 2025, the interior design industry will focus on sustainability, with eco-friendly materials and energy-efficient systems becoming standard. Maximalism will gain popularity, featuring bold colours and eclectic patterns. Curved and organic shapes in furniture will add a sense of fluidity to spaces. The concept of "quiet luxury" will emphasise high-quality, understated elegance. Tech integration will continue to rise, with smart home systems enhancing convenience. Additionally, the blending of living, working, and recreational spaces will reflect modern lifestyle changes, creating multifunctional environments that cater to diverse needs.
Being an SBID Accredited Industry Partner is a significant achievement for MGL Projects. It validates our commitment to excellence, quality, and professionalism in the interior design industry. This accreditation assures our clients that we adhere to industry-recognised standards and deliver high-quality products and services. It also enhances our credibility and visibility, allowing us to connect with a broader network of professional designers, buyers, and specifiers. As an accredited partner, we are dedicated to upholding SBID's values, including sustainability, corporate social responsibility, and exceptional client service. This recognition motivates us to continually strive for innovation and excellence in all our projects
About MGL Projects Ltd
MGL Projects develops unique retail, residential, and commercial environments, delivering transformative, collaborative spaces with adaptable core values. Our versatile business model allows us to meet the specific needs of each client, ensuring that every project is tailored to create a unified place of collaboration. We are committed to excellence in every sector, from retail to residential to commercial, and our core values guide us in overcoming challenges and delivering exceptional results. With MGL Projects, your space will be transformed into an environment that fosters creativity, productivity, and collaboration, making it a truly unified and dynamic place.
Matteo De Lise, General Manager at Unox Casa, has given his insights into the industry.
Unox Casa is the high-end residential division of UNOX, the world’s best-selling brand of professional ovens. It was created to bring the performance of the greatest Michelin-starred kitchens into the world’s most exclusive private homes. SuperOven is the first oven to integrate cutting-edge professional technology with iconic Italian design, transforming kitchens into spaces of inspiration, beauty, and performance.
Unox Casa was born from a bold ambition: to bring the power and precision of the world’s finest professional kitchens into private luxury homes. Backed by more than 30 years of UNOX leadership in the restaurant industry, it reimagines culinary excellence for the residential setting.
The idea took shape during the pandemic, when the desire for professional-grade appliances at home intensified. Inspired by UNOX founders’ personal experiences - and by dinner guests who frequently asked how to recreate restaurant-level cooking at home - SuperOven was born. It represents the world’s first professional oven designed specifically for luxury living, fusing elite performance with iconic Italian craftsmanship.
More than an appliance, SuperOven is a design statement. Available in two models - Model 1, a tech-totem with dual chambers, and Model 1S, a compact single-chamber version- it merges professional-grade performance with sculptural elegance, turning the oven into a centrepiece rather than a background element. Unlike traditional appliances that recede quietly into the kitchen, SuperOven stands out with intention thanks to its recognisable aesthetic, striking lines, and finishes that transform it into a jewel of contemporary living, a diamond set into architecture.
Its refined and iconic Italian design allows it to effortlessly integrate into a variety of interior styles - from minimalist and contemporary to industrial or high-tech environments. More than fitting in, it enhances each project by bringing depth, sophistication, and the powerful allure of technology made art. Furthermore, the variety of finishes and installation options (flush, cantilevered, or freestanding) enable a high degree of customisation, empowering designers and homeowners alike to create kitchens that reflect their unique style, vision and personality.
In every home, the kitchen is more than just a functional space: it is the beating heart, a place of connection, creativity, and expression. Within it, the oven is a cornerstone: the silent ally around which rituals and memories are built.
At Unox Casa, we bring a new dimension to this central element through the advanced technology embedded in SuperOven. This innovation transforms the cooking experience, allowing users to express their culinary vision without being bound by technical complexity. The oven’s user-friendly digital control panel allows activation of over 400 automatic cooking programmes, for which all it takes is to select the type of food and the desired result and the oven automatically determines the settings, adapting them to the amount of food being cooked. The oven itself becomes a guide for homeowners - adapting, suggesting, and supporting each step of the cooking process.
This means clients are free to focus on what truly matters: enjoying time, experimenting with flavours and colours, and living the kitchen not as a task, but as a pleasure. Our sector redefines luxury not just through design and materials, but by giving time and creativity to those who live the home.
We believe that every home tells a story, and our mission is to ensure the kitchen becomes one of its most compelling chapters. That’s why we created the Design Concierge: a dedicated service tailored to the unique needs of interior designers and architects.
Our team of experts works closely with design professionals from the earliest stages of a project, offering 360-degree bespoke support - from technical guidance to aesthetic consultation. Whether it’s selecting finishes, defining installation details, or seamlessly integrating SuperOven into a custom kitchen concept, we ensure the product enhances the space both visually and functionally.
Through this collaborative approach, Unox Casa doesn’t merely adapt to a design - it elevates it. SuperOven becomes a sculptural and technological centrepiece that embodies the designer’s vision and enriches the client’s daily experience. Ultimately, it’s about reimagining the kitchen around those who live it, delivering true excellence in every detail.
One of the most significant milestones of the past year has been the global expansion of Unox Casa into new, strategically relevant markets. From our official launch in Turkey, to new openings in many Latin American countries, and a growing presence in the United Arab Emirates, the brand continues to affirm its international vision.
In particular, the debut in the US market during Art Basel marked a major achievement, underscored by SuperOven Model 1S - Black Edition receiving the prestigious Good Design Award. This recognition celebrates not only the product’s technological innovation but also its sculptural elegance - a perfect expression of Italian design excellence.
These new openings reflect our commitment to bringing our iconic lifestyle, Starred Living, to the world’s most discerning homes. Each new market represents an opportunity to build meaningful connections with local design communities and to inspire new ways of living the kitchen as a space of beauty, performance, and creativity.
One of the most prominent trends among our clients today is the desire for kitchen spaces that embody both clarity and purpose: environments that are at once minimalist, multifunctional, and emotionally meaningful. Clients are increasingly seeking orderly, elegant spaces that serve as true gathering points, hubs for family life and social connection.
The kitchen is no longer a backstage area; it is a central stage, where functionality must be paired with refined aesthetics. This means clean lines, hidden technologies, and intuitive layouts that promote efficient movement between appliances and support a seamless daily experience.
In this evolving landscape, SuperOven becomes a silent ally in everyday life, simplifying the preparation of extraordinary meals and inviting everyone, from expert cooks to curious children, to participate in the pleasure of creating together. It’s technology that brings people closer, making the kitchen not just efficient, but truly alive.
In the year ahead, the interior design industry is poised to deepen its focus on digitally empowered living, where technology becomes an invisible yet essential presence in the home. As robotic and intelligent systems take on more daily tasks, domestic spaces will evolve to become cleaner, more intuitive, and inherently minimalist - not just in form, but in function. We foresee a continued rise in designs that embrace ‘quiet’ luxury, expressed through a refined blend of natural and synthetic materials, tactile surfaces, and sculptural elements that awaken the senses.
Within this evolution, the kitchen remains the soul of the home - a space for gathering, creativity, and daily rituals. Here, SuperOven emerges as a natural protagonist, perfectly embodying the balance between technological intelligence and timeless beauty. It frees time, streamlines routines, and above all, brings people together through the shared joy of culinary exploration. Objects of design become real enablers of togetherness, where innovation serves the rituals that truly matter.
We’re particularly excited about the recent launch of the Unox Casa App: a bold step forward in kitchen digitalisation and a perfect embodiment of our vision for the home of the future. As daily life becomes increasingly shaped by smart technologies, people are seeking tools that offer not just automation, but meaningful, intuitive experiences. The Unox Casa App responds to this shift by transforming the SuperOven into a fully connected companion, capable of empowering users wherever they are.
More than just remote control, the App offers a personalised culinary ecosystem. From real-time monitoring of cooking and cleaning cycles to the ability to create and send custom cooking programmes remotely, every detail is designed to simplify routines while unleashing creative freedom. The “Cook Like a Chef” section, a curated library of recipes developed by our own chefs and Michelin-starred partners, turns the App into an endless source of inspiration, like a digital culinary atelier.
Becoming an SBID Accredited Industry Partner is both an honour and a meaningful affirmation of our commitment to design excellence. It reflects our dedication to forging deep connections with the UK interior design community, and to supporting professionals who shape the most refined and forward-thinking living environments.
This partnership, which comes at a moment of meaningful growth in the UK, is a new opportunity for dialogue and collaboration – a chance to inspire and be inspired by visionary designers. Being part of SBID allows us to contribute to a shared our idea of the kitchen of the future, where every design choice enhances the lives of those who inhabit the space. For Unox Casa, it is another step in our journey to elevate luxury living to a new starred level.
About Unox Casa
Unox Casa is the high-end residential division of UNOX, the world’s best-selling brand of professional ovens. Created to bring Michelin-level performance to private homes, it introduces SuperOven: a fusion of cutting-edge professional tech and iconic Italian design, transforming kitchens into spaces of inspiration, beauty, and performance. The SuperOven collection includes Model 1, a tech-totem with dual chambers, and Red Dot Award winner Model 1S, featuring a single chamber. SuperOven enables cooking methods not found in traditional ovens such as grilling, steaming, smoking and many more. Its intuitive digital panel boasts over 400 automatic cooking programmes adjusting settings based on food quantity. The oven also cleans itself automatically using water and an eco-friendly, patented detergent.
Emma Hopkins, Commercial Marketing Manager at Amtico, has given her insights into the industry.
Amtico is a British luxury vinyl tile (LVT) manufacturer with over 60 years of expertise in designing and creating premium flooring solutions. For over 60 years, Amtico has been at the forefront of luxury vinyl tile (LVT) innovation, designing and manufacturing premium flooring solutions for commercial spaces. With a strong heritage in British manufacturing, we specialise in creating high-quality, design-led flooring that enhances interiors across hospitality, workplace, education, healthcare, and commercial residential sectors. Our expertise in bespoke design, precision cutting and laying patterns allows designers to craft genuinely unique spaces backed by technical support, sustainability commitments, and a dedicated design team.
Amtico began its journey in Coventry more than 60 years ago as a pioneering British manufacturer dedicated to creating high-quality flooring. Over the decades, our brand has evolved, blending advanced manufacturing techniques with an uncompromising commitment to design. We push boundaries and develop our collections with new designs, laying patterns and added benefits that shape and inspire commercial interiors. Today, we remain proud to be a British manufacturer with a longstanding history that reflects our expertise and dependability.
At Amtico, we believe that flooring is the canvas for any inspiring design – after all, every floor has a story. We empower designers with various tools – from our CAD design service to the online room visualiser and technical support – that help bring creative visions to life. Our LVT products give designers the freedom to shape projects with creativity and enthusiasm, whether through striking laying patterns, intricate bespoke designs or our wide choice of Wood, Stone and Abstract decors. We work closely with interior designers to curate environments that balance aesthetics, function and durability, offering a unique blend of design freedom, technical support, and a wide range of high-quality products.
Flooring sets the tone for both the look and functionality of a space. Our expertise in LVT allows us to offer solutions that not only elevate interior schemes but also address key challenges in commercial environments – from hygiene and maintenance with our antimicrobial protection to acoustics and safety with special backing layers and enhanced slip resistance. We work hand in hand with designers, offering comprehensive, tailored support to ensure that every project balances style with robust performance in any environment.
We see every project as a collaboration. Our design and support teams work closely with interior designers to unlock creative possibilities – whether it’s exploring our extensive LVT collections, like Signature and Spacia, or developing bespoke flooring solutions tailored to unique briefs, including custom laying patterns, logos and brand colours. Designers can access our room visualiser tool anytime to experiment with different styles and product combinations in their own space. At the same time, our dedicated specification and technical support teams ensure projects run smoothly from concept to installation. We also offer CPDs and ‘lunch and learns’ and host events that provide insights into not just flooring trends and innovations but also the wider industry, supporting designers at every stage of their journey and making them feel valued and supported.
2024 was a landmark year for Amtico as we celebrated our 60th anniversary – six decades of pushing the boundaries of flooring design and craftsmanship. We also refreshed the Amtico Form collection, which brings authentic wood aesthetics to commercial spaces while offering more manageable maintenance and installation than natural materials. Looking ahead, we remain committed to sustainability, ensuring our products keep inspiring and supporting the evolving needs of the industry.
Design is more human-centric, with a growing focus on creating inclusive, engaging environments. Interior designers are considering the sensory experience of a space – from textures that encourage interaction to colour choices that influence mood. Neurodiversity also shapes design thinking, with more emphasis on flexible, adaptable spaces that cater to a range of needs. The way we design floors plays a role in all of this, whether through thoughtful zoning, tactile finishes or the calming effect of natural-inspired materials.
How we experience spaces is changing, and designers are responding by prioritising wellbeing, sustainability and adaptability. We expect to see an even greater focus on biophilic elements, materiality and multi-sensory design, ensuring spaces feel welcoming and safe. Sustainability is also becoming more transparent, and designers are looking for materials with strong environmental credentials to tell a positive, authentic story. Flooring will continue to be a crucial part of this conversation, helping to define spaces that support both people and the planet.
There’s always something exciting happening at Amtico! We’re continually developing new products, researching trends and refining our design approach. While we can’t reveal too much just yet, we have some exciting product launches in the works – and you might just spot us at a key industry event later this year. Watch this space!
Joining SBID is an exciting opportunity for us to engage with the wider design community and contribute to conversations shaping the future of interiors. It’s important for us to be part of a network that values innovation and expertise, and we look forward to collaborating with members to inspire and support great design. Ultimately, being part of SBID means we are recognised as a partner who genuinely cares about creating beautiful, functional spaces that truly work for people. Being an accredited partner also allows us to connect with designers who may not yet be familiar with the creative potential of LVT flooring.
About Amtico
Headquarters in Coventry, UK, we extend exceptional customer service and comprehensive warranties worldwide, driven by a passion for creating enduring floors that truly inspire. As part of the Mannington family since 2014, we leverage the expertise of over 600 global flooring specialists, serving clients in more than 90 countries. Our integrated lineup of luxury vinyl tiles offers complete solutions for demanding commercial and residential spaces. Our pioneering efforts in efficiency, waste reduction, and material innovation fuel boundary-pushing product development. At Amtico, we don’t just create floors; we create the foundation for exceptional living and working environments.
Richard Davonport, Owner and Managing Director of Davonport Kitchen & Home, has given his insights into the industry.
At Davonport, we have been designing and crafting bespoke handmade kitchens and furniture for over 30 years, creating beautifully tailored interiors that seamlessly blend form and function. Every piece is thoughtfully made in our UK workshop, using the finest materials and time-honoured techniques to ensure lasting quality and character.
Our bespoke approach allows us to collaborate closely with designers and clients, shaping interiors that feel both timeless and entirely personal. Whether it’s a statement kitchen or furniture for the whole home, we take pride in balancing elegance with practicality, ensuring each space enhances the way people live. From initial concept to the final details, our meticulous craftsmanship and dedication to excellence, create interiors that feel effortlessly refined, unique, and made to stand the test of time.
Davonport was founded on a deep appreciation for craftsmanship, something that has been part of my family for generations. My father, Aubrey, was a member of the British Woodcarvers Association, and from an early age, I was surrounded by the art of woodworking. This instilled in me a love for fine craftsmanship and attention to detail.
After studying Furniture Design and Cabinet Making, I set up my own workshop in the early 1990s, initially creating fine furniture before shifting my focus to handcrafted kitchens in 1996. As demand grew, so did Davonport, leading to our move in 2013 to a purpose-built workshop and showroom in Colchester. While the business has evolved, our values remain the same—working with the finest materials, using time-honoured techniques, and creating furniture that not only enhances interiors but also stands the test of time. As I often say, “It’s not just a job, as the furniture we make carries my name.”
At Davonport, we believe that every interior should be a reflection of the people who live in it. Our bespoke kitchens and furniture are thoughtfully designed to complement each project’s unique aesthetic, ensuring a seamless integration with the wider interior scheme. No two kitchens are ever the same—we take the time to understand the vision, crafting spaces that are not only beautiful but also practical and tailored to individual lifestyles.
Our expertise extends beyond cabinetry, allowing us to support interior designers with everything from spatial planning to material selection, ensuring a cohesive and well-balanced design. Whether providing guidance on colour palettes, lighting, or statement finishes, we collaborate closely to create interiors that feel harmonious and considered. From initial concept to installation, our meticulous craftsmanship and attention to detail ensure that every space we create is timeless, functional, and designed to be lived in.
We feel that truly exceptional interiors are built on craftsmanship, quality materials, and thoughtful design. Our bespoke approach allows us to create kitchens and furniture that not only enhance the aesthetic of a space but also add genuine long-term value to a home. Unlike mass-produced alternatives, our handcrafted pieces are made to last for generations, promoting sustainability and reducing the need for replacements over time.
For interior designers and architects, this means having complete creative freedom—every detail is tailored to complement the wider scheme, ensuring a cohesive and beautifully considered result. Our expertise and collaborative approach allow us to support designers at every stage, from concept through to installation, making the process seamless. In an industry that often leans toward fast furniture and fleeting trends, we take pride in championing authenticity, craftsmanship, and enduring quality, helping to create interiors that are as timeless as they are functional.
Collaboration is the key to creating beautifully cohesive interiors. We work closely with interior designers, offering a flexible approach that adapts to the needs of each project. Whether providing full kitchen and interior planning—including flooring, lighting, and colour schemes—or simply focusing on the layout and design of our bespoke furniture, we tailor our involvement to complement the designer’s vision.
Our handcrafted kitchens and interiors are designed to seamlessly integrate into wider schemes, ensuring a balance of aesthetics and functionality. We understand the importance of detail, precision, and high-quality materials, which is why we take the time to refine every aspect of our work. With our expertise in bespoke craftsmanship and an open, collaborative approach, we help designers bring their concepts to life, creating interiors that feel considered, cohesive, and effortlessly elegant.
Sustainability is an integral part of our approach, and in 2023, we took a significant step forward by installing solar panels across our 20,000 sq. ft. workshop roof. This investment now allows us to generate enough electricity to fully power our showroom and head office, as well as a substantial portion of our workshop, reducing our reliance on external energy sources.
This builds on our previous sustainability efforts, including upgrading our workshop roof insulation in 2022 to improve energy efficiency. These initiatives reflect our ongoing commitment to responsible manufacturing—ensuring that our handcrafted kitchens and interiors are not only made to last but are also created with a mindful approach to the environment. By continuously refining our processes, we aim to support designers in creating interiors that are as considered and sustainable as they are beautiful.
We’re seeing a renewed appreciation for natural timbers in kitchen and interior design, whether as a primary material or a subtle accent. This shift towards organic textures brings warmth and authenticity to spaces, and as craftsmen, we love working with wood to highlight its unique character and timeless appeal.
Alongside this, there’s a growing preference for bold statement stones, with advancements in porcelain technology allowing for full bodied veined surfaces and dramatic finishes. These materials add a sense of luxury and individuality to worktops and splashbacks, helping to create kitchens with real personality.
We’re also noticing a resurgence in deeper mouldings and intricate detailing, adding depth and elegance to interiors. This blend of classic craftsmanship with contemporary materials reflects a movement towards enduring, thoughtfully designed spaces—something we always strive to achieve in our bespoke kitchens and furniture.
The interior design industry continues to evolve, with a growing focus on sustainability, natural materials, and designs that stand the test of time. More than ever, clients are moving away from fast trends and instead investing in high-quality, thoughtfully crafted interiors that feel personal and enduring.
Bespoke craftsmanship is becoming increasingly sought after, as homeowners look for spaces that reflect their lifestyle and individuality. From carefully curated materials to tailored design details, there is a shift towards interiors that balance beauty with longevity—creating homes that feel both considered and effortlessly timeless.
We’re fortunate to be involved in a variety of beautifully designed projects, from bespoke kitchens to full-home interiors, each crafted to reflect the unique style and needs of our clients.
Beyond our design work, we’re particularly excited about our ongoing commitment to nurturing the next generation of craftsmen and women. Our Davonport Gauge of Excellence competition, held at a local college, challenges aspiring artisans to test their skills in a timed furniture-making challenge, helping them refine their craft under real-world conditions. We also work closely with the college, hosting showroom and workshop days where students can experience the practical application of their skills—whether in design, cabinet making, or fine craftsmanship. Supporting emerging talent in the industry is something we’re incredibly passionate about, and we’re always looking for ways to inspire and encourage the future of bespoke furniture making.
Becoming an SBID Accredited Industry Partner is a wonderful achievement and a reflection of our dedication to bespoke kitchen and interior design. Craftsmanship has always been at the heart of what we do, and this accreditation is a valued recognition of the professionalism and high standards we bring to every project.
For our clients and design partners, it serves as a mark of trust and quality, reinforcing our commitment to thoughtful, well-crafted interiors that balance beauty and function. Being part of SBID allows us to align with the highest industry standards, ensuring our designs not only meet but exceed expectations, creating spaces that feel both timeless and considered.
About Davonport Kitchen and Home
Davonport Kitchen & Home creates exquisite, British handmade bespoke kitchens and whole-home furniture, blending timeless design with exceptional craftsmanship. Every piece is meticulously crafted in our UK workshop, using the finest materials and traditional techniques to ensure unparalleled quality and durability. Our bespoke service tailors each project to individual lifestyles, balancing beauty and functionality. With decades of expertise, we transform homes with elegant, enduring designs that stand the test of time. From concept to completion, our attention to detail and passion for perfection ensure every space is unique, reflecting the personality and needs of our discerning clients.
Feeling overwhelmed by the endless tasks of running an interior design business? You’re not alone. Many designers start with a passion for creativity but quickly find themselves bogged down by admin work, client management, and project logistics. The key to moving past this chaos? Streamlined processes.
Processes are the backbone of any successful business. They transform scattered tasks into a seamless workflow, allowing you to focus on what you do best—designing beautiful spaces. Without clear systems, inefficiencies creep in, leading to missed deadlines, miscommunications, and potentially lost profit. A well-defined process ensures that every project runs smoothly, reducing stress and improving client satisfaction.
Efficiency and profitability go hand in hand. A structured workflow means less wasted time, fewer costly mistakes, and a more professional experience for clients. When every step of your design process is mapped out, from client onboarding to final installation, you gain control over your time and resources.
Consider this: A well-organised client intake system ensures you gather all necessary information upfront, preventing back-and-forth emails that consume valuable time. Similarly, a detailed procurement checklist minimises ordering errors and costly returns. By implementing these systems, you enhance your workflow, increase productivity, and ultimately boost your bottom line.
1. Client Onboarding – A structured approach to welcoming new clients ensures clarity on expectations, budgets, and timelines from the start- you should consider including documents such a Welcome Pack, Project Proposal, Pricing document- everything that you can easily send to the client- that way your client will feel you are running a business and treat you as a professional you want to be. 2. Project Management – Using tools like Trello or Asana can help track project progress, assign tasks, and set deadlines. There are many more out there, but you can start with a free one, such as Trello. 3. Sourcing and Procurement – Standardised ordering and vendor communication methods prevent costly errors and delays. Start with excel and if you want to use software, invest in Estimac. 4. Design Presentation Workflow – Establishing templates for presentation boards, saves time and maintains brand consistency. 5. Financial Management – Clear invoicing and payment tracking systems help maintain cash flow and avoid payment delays. Invest in Quickbooks or equivalent software that you can connect to your bank and credit cards.
Success in interior design requires more than just great design skills. To build a thriving business, you need to master all the core pillars: marketing, branding, and sales.
Marketing is about visibility and connection. To attract your ideal clients, you need a clear strategy that combines social media, content marketing, and networking. Consistency is key—regular blog posts, Instagram updates, and email newsletters keep you on your audience’s radar. A strong online presence builds credibility and trust, making it easier to convert inquiries into projects.
Branding is more than just a logo and colour palette—it’s the essence of your business. A strong brand communicates your unique style, values, and the experience you provide. Whether it’s through a signature design approach, personalised client interactions, or a cohesive online presence, your brand should clearly differentiate you from competitors and create a lasting impression.
Many designers struggle with sales because they see it as pushy or uncomfortable. However, selling is simply about communicating your value effectively. A solid sales process ensures potential clients understand how your services can transform their space and why investing in professional design is worth it. Clear pricing, compelling proposals, and a well-structured consultation process make closing deals smoother and more confident.
Creating efficient processes doesn’t mean adding complexity; in fact, it simplifies your business. By developing checklists, standard operating procedures (SOPs), and automation tools, you ensure consistency and reliability in every project.
For example, automating client follow-ups through a CRM system saves time while improving client engagement. Using pre-made templates for contracts and proposals eliminates repetitive work and enhances professionalism. These small but impactful changes lead to greater efficiency and a more scalable business model.
With over a decade of firsthand experience navigating the challenges of running a business, Katie Malik, from Katie Malik Design Studio, has developed a structured, systemised approach designed specifically to help interior designers build sustainable and successful businesses. This inspired Katie to create an online course that covers every essential aspect of running a design business—from marketing and branding to financial management and client processes. If you're ready to establish a thriving business with confidence and clarity, visit www.interiordesigndeconstructed.co.uk to explore the course details and take the next step in your journey.
About Katie Malik Studio Ltd.
Established in 2014, we are a multi award-winning Cambridge based interior design studio. We work globally, specialising in luxurious private residential interiors. We create exceptional designs, taking a holistic approach to the way spaces will be used and enjoyed. Through detailed visual package, attention to the smallest details paired with the professionalism & toughness to handle large projects from start to finish, we turn an otherwise overwhelming process into an exciting and deeply satisfying experience.
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