Project Of The Week – II BY IV DESIGN
This week’s instalment of the #SBIDinspire series features II BY IV Design, finalists from the SBID Awards 2016. SBID interviews the imaginative minds behind the projects to give an insight into their creative process and how they tackled some of the industry’s biggest and best projects.
Company: II BY IV DESIGN
Project: LUMINA Condominium Development
Location: San Francisco, California, United States
What was the client brief?
The client brief for LUMINA condominium focused on creating a premiere urban lifestyle that possessed a sense of intimacy and individuality in a project encompassing over 650 units and 50,000 square feet of public amenities. Setting the standard for luxury on a large scale the client envisioned a project that would rival some of the city’s finest hotels.
What inspired the design of the project?
The inspiration for LUMINA was found in the omnipresent views surrounding the property which feature breath-taking panoramas of San Francisco Bay and the historic city. Respective of the locale, we created interiors which compliment these views rather than compete. An overriding neutral colour palette of rich materials is accented with eye catching pops of colour to convey a contemporary elegance and upscale lifestyle.
What was the toughest hurdle your team overcame during the project?
There were no tough hurdles to overcome with this project; rather learning opportunities. This may sound like something all designers say to portray a project in the best light but this is exactly what happened.
To give you a bit of context, in 1989 San Francisco experienced an earthquake that destroyed large portions of the double-deck Embarcadero freeway. Up until then there had been little opportunity for new development in the city which is less than 50 square miles in size and situated on steep hills, surrounded on three sides by water. Though the freeway was sadly demolished, it opened up areas for new development and opportunity.
In 2004 San Francisco’s Board of Supervisors approved LUMINA, which would become one of the largest and first significant luxury condominium development to break ground in the city’s history. To support the client’s objectives and the sheer size of the project, we designed and helped open a Marketing Centre prior to construction; for the San Francisco market this was an entirely new approach to sales and one that created exciting learning opportunities not just for the client but potential purchasers as well. The team at II BY IV DESIGN created an immersive environment that gave potential homeowners the opportunity to experience their future lifestyle through multiple touch points including interactive amenity renderings (which were a finalist in the 2016 SBID awards), design features that related to the final building and full scale model suites.
What was your team’s highlight of the project?
The highlight for this project is definitely the unparalleled, lifestyle inspired amenity program. Spanning over 50,000 square feet we worked with our client to create spaces that would appeal to young design-savvy professionals. This includes a landscaped rooftop terrace with outdoor movie lawn, bi level club lounge, subterranean fitness centre with indoor climbing wall and 75 foot lap pool. Not to mention the private dining room, library lounge, pet grooming stations, spa and music practice rooms.
Why did you enter the SBID International Design Awards?
We entered the SBID Awards because of its international recognition and prestige; the design equivalent of the British Academy Film Awards, to receive recognition from your peers at this level is a true honour.
Questions answered by Dan Menchions, Partner at II BY IV DESIGN.
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Additional Images from the LUMINA Condominium Development Project