Maison&Objet Paris: What to expect from your visit
Prepare for an Unexpected Rendez-Vous with MAISON&OBJET Paris!
MAISON&OBJET Paris (M&O) opens its doors this month with a new layout, new areas, new purchasing experience and even more design inspiration! From 7th – 11th September 2018 design professionals from across the globe will be descending upon Paris to see the best in creative excellence and innovation. The new layout focuses on inspiring designers with two main hubs and 11 different sectors.
Since 1995, M&O has been the world’s foremost event for professionals of the lifestyle, interior, and design industries. Every edition brings together some 3,000 brands and more than 90,000 unique visitors – of which 50% hail from outside France. Promoting new contacts and emerging talents, M&O presents twice a year the latest sources of inspiration by shedding insight into current and future industry trends. As a result, the event has become an effective catalyst for brand development and business growth – and SBID are delighted to offer SBID members complimentary tickets!
Fundamentally a multi-sector and cross-industry event, M&O provides a snapshot of the market twice a year in Paris. The broad, yet curated offering shown gives the fair a unique edge. This is why a pertinent structuring is strategic to attract brands and buyers, and keep them engaged. This year, M&O has taken on a new challenge: a complete overhaul of its structure. The new layout is the reflection of the organisers’ wish to go back to basics: Maison and Objet. Philippe Brocart, Managing Director of SAFI (the company that organises M&O) comments on this new approach:
“Since its inception, the fair has always seen two categories of visitors, each with very different expectations for their visits: retailers and specifiers. The definition of the new sectors was guided by practical criteria chosen to clarify the offering and make it more accessible for both visitor categories.
On the one hand, retail buyers appreciate the great variety of products on display, but need a clear divide by product typology and price range to save time. On the other, specifiers tend to look for specific solutions for their projects, with a more style-oriented approach. With this in mind, the structure of the offering was entirely revamped to provide greater efficiency, especially important as professionals have grown accustomed to having easy access to whatever information they need since the development of online tools.”
Interior design styles are just as diverse as fashion trends. The challenge for specifiers is scouting new ideas, finding new inspirations. For them, M&O have created a new Maison Hub, making precise and inspiring changes to achieve just the right balance. Four realms have been defined geographically and temporally: Unique & Eclectic, Today, Forever and Craft.
Objet: seven distinct families!
Highly regarded by French and international buyers – whether for novelty shops, concept stores, department stores, or online shops. Always in pursuit of accessories, ornaments and all sorts of decorative objects, these visitors organise their visit by product typology. The new Objet Hub has been expanded into include seven sectors: Cook&Share, Smart Gift, Fashion Accessories, Kids&Family, Home Accessories, Home Fragrance and Home Linen.
The Inspirations Forum introduces the theme, ‘Virtuous’
With every new edition, the professionals-only lifestyle and interior design trade fair calls upon the most highly respected experts to analyse new consumer trends and present them under a broad theme. Twice a year, the Inspirations Forum sheds light on the very diverse and cross-industry trends that impact the market and shape the future. This season, the trend forecasting agency NellyRodi will be taking over the Inspirations Space and Bookshop-Café to share its vision on the theme ‘Virtuous’.
You can discover more about the exhibitors set to attend this year, here
SBID Member complimentary tickets are limited and must be claimed before Sunday 3 September 2018.
To claim your free tickets email [email protected]