Light.iQ Break the Traditional Way Department Stores are Lit 28th February 2022 | IN PRODUCT OF THE WEEK | BY SBID

This week’s instalment of SBID’s Product of the Week series features an unconventional lighting design by 2021 SBID Awards Finalist, Light.iQ.

SBID Awards Category: Lighting

Practice: Light.iQ

Project: SKP-S

lighting installation, Light.iQ Break the Traditional Way Department Stores are Lit

Shin Kong Place South (SKP-S) in Beijing has opened its doors on December 2019, and it promises to change the way luxury retail is perceived. Gentle Monster and SKP wanted to engage all our human senses (by hearing, smelling, seeing, and touching) once we enter this department store. All luxury brands embraced this unusual concept and created innovative interiors.

The lighting departed from the traditional forms of shopping illuminations too. Dark and moody corridors were introduced instead of flat and evenly lit ones. The result is an immersive experience full of art installations combined with interactive displays to keep customers on their toes even when they are circulating between shops.

lighting installation, Light.iQ Break the Traditional Way Department Stores are Lit
lighting installation, Light.iQ Break the Traditional Way Department Stores are Lit
lighting installation, Light.iQ Break the Traditional Way Department Stores are Lit
lighting installation, Light.iQ Break the Traditional Way Department Stores are Lit
lighting installation, Light.iQ Break the Traditional Way Department Stores are Lit
lighting installation, Light.iQ Break the Traditional Way Department Stores are Lit
View the full project

The SBID International Design Awards programme serves to recognise, reward and celebrate design excellence across a broad range of categories spanning Interior Design, Product Design and Fit-Out. Click here to find out more.