Design Practice: Alex Kravetz Design
Location: London
Alex Kravetz Design is an award-winning boutique interior design & architecture studio, specialising in luxury interiors for hospitality projects, high-end residences, and private jets around the world.
Alex is a designer and visionary with over 30 years of experience in hospitality and high-end residential design. His creative roots and inspiration lie in the world of theatre, from his early days of working as a Stage Designer at the Royal Shakespeare Company. Prior to founding his own design practice, Alex was at the helm of one of the largest global hospitality firms where he led the design work on some of the most iconic projects around the world for over 15 years.
Timeless elegance and luxury that stands the test of time are the core principles of Alex’s approach to his work and this is deeply rooted in the location of each project. Fluent in many styles of design, AKD has worked around the globe on a diverse range of projects since the company’s inception in 2003, from urban hotels to spa retreats to historical renovations.
After a 15-year career at the major hospitality design firm it was time for me to dedicate all my time to servicing our clients and to design on a daily basis. Since founding my company in 20023 we are now in our 22nd year with exactly the same motto – personal service and dedication to the best design every project deserves as an individual entity.
I rely on several key principles in the design philosophy – timeless and elegant, personal and layered, sensible and practical but most importantly based around the DNA of the locale and the property itself. This is especially important in historical renovations and iconic destinations.
We dedicate a lot of time to bespoke approach and wellness in design principles. Every project is driven by proportions, natural daylight and a certain degree of choreography in space planning.
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