Maison&Objet: New & Now

Two Shows, One Unified Vision

For the past three decades, Maison&Objet has established itself as the only international event that brings together interior decoration and furniture. Held twice a year in January and September, each of its two shows meets the specific needs of professionals, whether they’re looking for design innovations or decorative inspiration.

The September show is all about what is new, what is constantly updating our relationship with objects and interiors. The January show solidifies Paris’s reputation as a leading center of design expertise and innovation. Together, they form a whole that allows us to inhabit the home, the world, and the present moment—all through the lens of design.

The September 2025 Edition: A Laboratory of Ideas and Experimentation

The September edition stands out for its more experimental approach focused on innovation. It highlights young talents, new design practices, and the complementarities between disciplines. To meet the evolving market demands and the expectations of professionals, Maison&Objet is reorganising its September edition:
– 6 refined sectors for a smoother experience.
– The Design District : a space dedicated to young talents, featuring three programs: Rising Talent Awards Germany, Future On Stage, Maison&Objet Factory, and Accor Design Awards.
– WELCOME HOME by Amélie Pichard: an immersive installation where design and craftsmanship meet.
– An exclusive program of partnerships and conferences.
– Paris Design Week : a celebration of design in motion.

Design at the Heart of Our Sectors

– Cook & Share: A space dedicated to culinary arts and kitchen innovation.
– Decor & Design: Decoration in all its forms—the kind that moves, questions, and transforms ideas into objects.
– Craft – Art Trades: A tribute to craftsmanship and materials.
– Fragrance & Wellness: A world dedicated to well-being and olfactory experiences.
– Fashion & Accessories: A space where fashion and design come together.
– Gift & Play: A hub of creativity for the gift and toy industry.

A New Environment within Decor & Design: The Design District

The Design District is an observatory of tomorrow’s trends, an incubator of creative energies. In collaboration with Paris Design Week Factory, it celebrates boldness and experimentation, spotlighting young designers.

The new Design District hosts programs dedicated to the new guard. This includes architects, publishers, designers, innovative AI specialists for interior design and architecture, and young decoration brands.

Future On Stage, a springboard dedicated to 3 companies who have been operating for less than 3 years for whom innovation is the driving force. They are ready to sell their products and have been selected by a jury of experts for their excellent applications.

The Rising Talent Awards Germany, shine a spotlight on 7 young emerging designers selected by a prestigious jury.

The Factory by Maison&Objet, which acts as a commercial platform for young, emerging talent spotted during previous editions of Paris Design Week Factory.

Created by Accor in 2016, the Accor Design Awards is a global competition aimed at students in architecture and interior design. The goal is to discover new talents and trends in hotel design, providing students with a platform to showcase their creativity and vision. The awards ceremony will take place in September during the trade show.

Amélie Pichard, Artistic Director of the September 2025 Edition

To embody this September edition, marked by renewal, Maison&Objet has entrusted its artistic direction to Amélie Pichard. A bold and visionary creator, she has made a name for herself with a distinctive style that blends craftsmanship, a playful reinterpretation of conventions, and a commitment to more responsible fashion.

Amélie Pichard brings an open-minded and eclectic vision of design, breaking free from conventions to offer an approach where objects become manifestos of creativity and independence. Balancing energy and intimacy, this invitation showcases a unique object: a teapot-house, or a house-teapot, still in the making.

The poster, positioned between imagination and reality, symbolizes the dialogue between craftsmanship and artificial intelligence, reflecting the essence of Amélie Pichard’s boundary-breaking vision of home. The result of a collaboration between ceramicist Blumen and AI, this piece questions contemporary creation, the blurring of disciplines, and the materialization of ideas. A suspended sketch, ready to take shape and inhabit the space.

Amélie Pichard is one of fashion’s most subversive and trailblazing minds—unclassifiable and radical. A true researcher in creation, she moves across disciplines, disrupts conventions, and embraces the unexpected, constantly exploring alternatives to how we consume and create. From her iconic bags to her boutiques designed as immersive experiences, she has always seen fashion as a playground where irony and commitment collide. Today, her universe extends far beyond accessories, unfolding in multiple forms—from curating to consulting, from artistic collaborations to reimagining the way we live and create. Free-spirited and uncompromising, she continues to explore territories where aesthetics and meaning intersect, where the unexpected reigns, and where creation becomes a statement.

A Conversation with Amélie Pichard

Amélie Pichard is an avant-garde and unclassifiable designer who has always challenged the conventions of fashion, advocating for a new way of producing and consuming. After making a lasting impact with engaged collaborations, such as her vegan material collection with Pamela Anderson, she is now choosing to explore new forms of creation.

The theme of renewal is at the heart of this edition. What does it evoke for you?
I am very sensitive to the world around me, and the last fifteen years have been marked by major upheavals. Instead of clinging to past markers, I’ve chosen to explore new models, follow my instincts, and create my own rules. This dynamic has pushed me to break boundaries in my world by launching Bureau Synthétique, my creative studio, to go where I was least expected.

You embody this bold new generation. What message would you like to convey to young creators?
As they say: Be yourself, everyone else is already taken. Today, it’s hard not to compare ourselves to others, especially through social media, but we need to learn to trust ourselves and cultivate our uniqueness.

The September edition highlights the idea of breaking boundaries. How does this notion resonate with your creative approach?
I’ve never liked labeling people. When I collaborated with Pamela Anderson, I was suddenly presented as a vegan designer, even though I wasn’t. The collection was, but not me. I’ve always wanted to give people the freedom to choose. Breaking down barriers is also about this: breaking preconceived boxes and creating bridges. I love combining tradition and innovation, craftsmanship and new technologies, as I did with Maison&Objet by integrating artificial intelligence into the creation process of the fair’s poster.

Was there a particular object that inspired you to design the fair’s poster? Can you tell us its story?
Last October, while visiting an exhibition, I had a real crush on a ceramic piece. I immediately contacted its creator on Instagram to congratulate her and have a chat. When Maison&Objet entrusted me with designing the poster, I wanted to use that object as a starting point. However, it had already been sold… Instead of giving up, we turned to artificial intelligence to create a new version, in the style of an exquisite corpse. The goal was to show that tradition and innovation are not incompatible, but complementary.

The poster for this edition plays with the concept of a double reading with “amelie pichard invites you to come to the show.” Can you tell us more about this message and the artistic direction that inspired it?
There are multiple interpretations of this poster, with several important pieces of information. I’ve always liked the slightly old-fashioned nature of the phrase “I invite you to the living room,” which you hear in many families after a meal. So I wanted to play with that double meaning once again. As for “This is not (yet) a teapot,” to follow through with the concept, Blumen, the ceramist who created this piece, will reinterpret the AI work and make this teapot for the fair in September, and it will be auctioned at the show. In the meantime, “I invite you to come to the show… Maison&Objet.”

Partnerships & Ambassadors: To Highlight the Creators of Tomorrow

Partnerships
Spaces dedicated to tomorrow’s creators, in partnership with:
– A fashion school – in the Fashion & Accessories sector: showcasing young, incubated brands.
– Incubators – in the Cook & Share and Gift & Play sectors: brands in crowdfunding will present their projects.

The Talks
Around twenty conferences will punctuate this edition, highlighting new talents and creative flourishing. Among the key highlights:
– Opening talk with Amélie Pichard.
– Roundtable on design between past and future with Edgar Jayet and Sceners Gallery.
– Discussions with the winners and jury of the Rising Talent Awards Germany.