Designing bespoke carpet solutions for Equinox Headquarters

In the 30 years since it was founded, TSAR Carpets create holistic compositions that empowers its wide range of clientele — from commercial, hospitality, and residential customers — to achieve a cohesive architectural expression from the ground up.

For the New York City headquarters of Equinox, the American luxury fitness company which operates several lifestyle brands, TSAR installed approximately 115m2 of custom-made hand-tufted carpet across highly-trafficked spaces, creating a modern and energetic atmosphere.

Architect: Kohn Pederson Fox
Interior Designer: Architecture + Information
Photography: Magda Biernat
Completion: 2019

TSAR’s work resonated with the client thanks to the company’s diverse product suite and unparalleled ability to create high-end custom designs that suit the needs of various customer specifications.

The goal of the project was to supply the client with TSAR’s high-quality and durable product offering, which is suitable across a range of spaces that serve a variety of functions including the headquarters’ commercial and public spaces (café, lounge and receptions), as well as private-facing office areas (c- suites and the Executive Lounge) that required high-density carpet to withstand traffic and caster chairs.

Another client requirement was supplying a bespoke product that matched and complemented the furniture, fixtures, and equipment in each designated environment, particularly custom colour-matching. In presenting material boards featuring custom samples and design plates that were visually in line with each distinct space, TSAR was able to work directly with the client to maintain aesthetic consistency from room-to-room, meeting the design needs of the client.