The Story Behind Unox Casa: Bringing the Finest Professional Kitchens into Luxury Homes

How do your products and services enhance interior design projects?

More than an appliance, SuperOven is a design statement. Available in two models – Model 1, a tech-totem with dual chambers, and Model 1S, a compact single-chamber version- it merges professional-grade performance with sculptural elegance, turning the oven into a centrepiece rather than a background element. Unlike traditional appliances that recede quietly into the kitchen, SuperOven stands out with intention thanks to its recognisable aesthetic, striking lines, and finishes that transform it into a jewel of contemporary living, a diamond set into architecture.

Its refined and iconic Italian design allows it to effortlessly integrate into a variety of interior styles – from minimalist and contemporary to industrial or high-tech environments. More than fitting in, it enhances each project by bringing depth, sophistication, and the powerful allure of technology made art. Furthermore, the variety of finishes and installation options (flush, cantilevered, or freestanding) enable a high degree of customisation, empowering designers and homeowners alike to create kitchens that reflect their unique style, vision and personality.

What value does your specialist sector add to the industry?

In every home, the kitchen is more than just a functional space: it is the beating heart, a place of connection, creativity, and expression. Within it, the oven is a cornerstone: the silent ally around which rituals and memories are built.

At Unox Casa, we bring a new dimension to this central element through the advanced technology embedded in SuperOven. This innovation transforms the cooking experience, allowing users to express their culinary vision without being bound by technical complexity. The oven’s user-friendly digital control panel allows activation of over 400 automatic cooking programmes, for which all it takes is to select the type of food and the desired result and the oven automatically determines the settings, adapting them to the amount of food being cooked. The oven itself becomes a guide for homeowners – adapting, suggesting, and supporting each step of the cooking process.

This means clients are free to focus on what truly matters: enjoying time, experimenting with flavours and colours, and living the kitchen not as a task, but as a pleasure. Our sector redefines luxury not just through design and materials, but by giving time and creativity to those who live the home.

How do you work with interior designers?

We believe that every home tells a story, and our mission is to ensure the kitchen becomes one of its most compelling chapters. That’s why we created the Design Concierge: a dedicated service tailored to the unique needs of interior designers and architects.

Our team of experts works closely with design professionals from the earliest stages of a project, offering 360-degree bespoke support – from technical guidance to aesthetic consultation. Whether it’s selecting finishes, defining installation details, or seamlessly integrating SuperOven into a custom kitchen concept, we ensure the product enhances the space both visually and functionally.

Through this collaborative approach, Unox Casa doesn’t merely adapt to a design – it elevates it. SuperOven becomes a sculptural and technological centrepiece that embodies the designer’s vision and enriches the client’s daily experience. Ultimately, it’s about reimagining the kitchen around those who live it, delivering true excellence in every detail.

What has been your most significant company highlight or success from the past year?

One of the most significant milestones of the past year has been the global expansion of Unox Casa into new, strategically relevant markets. From our official launch in Turkey, to new openings in many Latin American countries, and a growing presence in the United Arab Emirates, the brand continues to affirm its international vision.

In particular, the debut in the US market during Art Basel marked a major achievement, underscored by SuperOven Model 1S – Black Edition receiving the prestigious Good Design Award. This recognition celebrates not only the product’s technological innovation but also its sculptural elegance – a perfect expression of Italian design excellence.

These new openings reflect our commitment to bringing our iconic lifestyle, Starred Living, to the world’s most discerning homes. Each new market represents an opportunity to build meaningful connections with local design communities and to inspire new ways of living the kitchen as a space of beauty, performance, and creativity.

What are the latest trends you’ve noticed in your client’s requests?

One of the most prominent trends among our clients today is the desire for kitchen spaces that embody both clarity and purpose: environments that are at once minimalist, multifunctional, and emotionally meaningful. Clients are increasingly seeking orderly, elegant spaces that serve as true gathering points, hubs for family life and social connection.

The kitchen is no longer a backstage area; it is a central stage, where functionality must be paired with refined aesthetics. This means clean lines, hidden technologies, and intuitive layouts that promote efficient movement between appliances and support a seamless daily experience.

In this evolving landscape, SuperOven becomes a silent ally in everyday life, simplifying the preparation of extraordinary meals and inviting everyone, from expert cooks to curious children, to participate in the pleasure of creating together. It’s technology that brings people closer, making the kitchen not just efficient, but truly alive.

How do you see the interior design industry evolving in the year ahead?

In the year ahead, the interior design industry is poised to deepen its focus on digitally empowered living, where technology becomes an invisible yet essential presence in the home. As robotic and intelligent systems take on more daily tasks, domestic spaces will evolve to become cleaner, more intuitive, and inherently minimalist – not just in form, but in function. We foresee a continued rise in designs that embrace ‘quiet’ luxury, expressed through a refined blend of natural and synthetic materials, tactile surfaces, and sculptural elements that awaken the senses.

Within this evolution, the kitchen remains the soul of the home – a space for gathering, creativity, and daily rituals. Here, SuperOven emerges as a natural protagonist, perfectly embodying the balance between technological intelligence and timeless beauty. It frees time, streamlines routines, and above all, brings people together through the shared joy of culinary exploration. Objects of design become real enablers of togetherness, where innovation serves the rituals that truly matter.

Is there anything new you are excited to be working on?

We’re particularly excited about the recent launch of the Unox Casa App: a bold step forward in kitchen digitalisation and a perfect embodiment of our vision for the home of the future. As daily life becomes increasingly shaped by smart technologies, people are seeking tools that offer not just automation, but meaningful, intuitive experiences. The Unox Casa App responds to this shift by transforming the SuperOven into a fully connected companion, capable of empowering users wherever they are.

More than just remote control, the App offers a personalised culinary ecosystem. From real-time monitoring of cooking and cleaning cycles to the ability to create and send custom cooking programmes remotely, every detail is designed to simplify routines while unleashing creative freedom. The “Cook Like a Chef” section, a curated library of recipes developed by our own chefs and Michelin-starred partners, turns the App into an endless source of inspiration, like a digital culinary atelier.

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