The Story Behind Studio Vellari: Delivering Sophisticated Interiors that Elevate Home Entertainment

How do your products and services enhance interior design projects?

Media and cinema seating enhance interior design projects by combining functional comfort with carefully considered aesthetics that complement the overall space. Well-designed seating contributes to the visual identity of a cinema room, home theatre, or media lounge through tailored materials, colours, stitching, and configurations that align with the wider design concept. These features allow designers to create environments that are both visually cohesive and highly practical, ensuring the space delivers a premium viewing experience while maintaining the desired interior style and atmosphere.

What value does your specialist sector add to the industry?

The media and cinema seating sector add significant value to the interior design industry by introducing a specialised category of furniture that combines comfort, technology, and spatial planning. Unlike standard seating, cinema seating is designed specifically for viewing environments, which allows designers to create immersive entertainment spaces such as home theatres, private screening rooms, and media lounges. This sector also supports bespoke design by offering custom finishes, configurations, and integrated features that align with a project’s aesthetic and functional requirements. As a result, it enables interior designers to deliver high-end, experiential spaces that enhance both the visual appeal and usability of entertainment-focused interiors.

How do you work with interior designers?

Studio Vellari work closely with interior designers to ensure the seating integrates seamlessly with the overall concept and functionality of the space. This collaboration often begins at the planning stage, where we offer guidance on layout, sightlines, spacing, and optimal seating configurations to maximise comfort and viewing quality. Designers can then select from a range of materials, colours, finishes, and stitching options to match the aesthetic of the interior scheme. At Studio Vellari we also support designers with technical drawings, customisation options, and installation planning, ensuring the seating fits perfectly within the room’s architecture and design vision. Through this partnership, designers are able to deliver highly tailored cinema or media rooms that balance style, comfort, and performance.

What has been your most significant company highlight or success from the past year?

One of the most significant highlights for the Studio Vellari over the past year has been the continued growth and recognition of our media and cinema seating within both residential and commercial projects, in particular the new ‘state of the art’ AV showroom in Harrods. By working closely with interior designers, architects, and developers, we have been able to deliver tailored seating solutions that elevate private home cinemas, media rooms, and entertainment spaces. This success has been driven by a focus on quality craftsmanship, customisation, and the ability to adapt seating designs to suit a wide range of interior styles.

What are the latest trends you’ve noticed in your client’s requests?

One of the most noticeable trends in recent client requests is the growing demand for more luxurious and comfortable seating experiences. Clients are increasingly prioritising ergonomic recliners, deeper cushioning, and lounge-style seating that allows them to relax for longer viewing sessions. Features such as motorised reclining, adjustable headrests, and enhanced lumbar support are becoming standard expectations rather than optional upgrades, reflecting a broader shift toward comfort-led entertainment spaces.

Another key trend is the integration of technology within seating. Clients are now requesting features such as built-in USB charging, lighting, app-controlled recline functions, and even temperature control or massage functions.

Design flexibility and personalisation have also become increasingly important. Interior designers and homeowners often look for modular seating systems and hybrid layouts that combine traditional cinema recliners with sofas or chaise-style seating. This approach creates a more relaxed and social environment while still maintaining the performance benefits of tiered cinema seating.

Finally, there is a growing interest in premium materials and sustainable options. Clients are selecting high-quality leathers, velvets, and performance fabrics that provide both durability and a sophisticated finish.

How do you see the interior design industry evolving in the year ahead?

Over the next year, the interior design industry is likely to continue moving toward spaces that prioritise comfort, individuality, and meaningful materials rather than purely aesthetic trends. Designers are increasingly focusing on creating interiors that feel lived-in and personal, where clients incorporate unique pieces, antiques, and handcrafted elements that tell a story.

Technology will also play an increasingly important role, but in a more integrated and subtle way. Smart home features—such as automated lighting, climate control, and responsive environments—are being designed to blend seamlessly into furniture and architectural elements rather than stand out as visible gadgets. This shift reflects a broader trend toward homes that are not only beautiful but also highly functional and adaptable to modern lifestyles.

Overall, the industry is evolving toward more experiential and personalised environments where comfort, sustainability, and technology work together. For designers and manufacturers alike, this means creating solutions that combine aesthetics with performance, allowing spaces such as media rooms, entertainment areas, and home cinemas to become central features of modern interior design.

Is there anything new you are excited to be working on?

We are particularly excited about developing new cinema and media seating solutions that respond to the growing demand for highly personalised entertainment spaces. As home cinemas and media rooms become more integrated into modern homes, we are focusing on expanding our range of customisable seating options, including new materials, finishes, and configurations that allow designers to fully align the seating with the overall interior scheme. This approach gives interior designers greater flexibility to create spaces that feel both luxurious and cohesive.

What does being an SBID Accredited Industry Partner mean to you?

Being an accredited Industry Partner of SBID represents an important recognition of our commitment to quality, professionalism, and collaboration within the interior design community. It demonstrates that we share the organisation’s values of high standards, ethical practice, and innovation in the design industry. For us, it is also a way of reinforcing trust with interior designers, architects, and clients who rely on specialist suppliers to deliver products that meet both aesthetic and technical expectations.

The partnership also allows us to engage more closely with the wider design community, stay connected to industry developments, and support designers in delivering exceptional projects. As a specialist provider of media and cinema seating, being part of SBID helps position our brand within a respected professional network and highlights our dedication to supporting designers with high-quality, tailored solutions for entertainment and media spaces.

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