The Story Behind Riviera Home: Luxury Carpets for a Unique Home 20th May 2022 | IN PRODUCT NEWS | BY SBID

Riviera Home UK are a subsidiary of Rivera Home furnishings, a world leader in the manufacture of luxury quality textiles. Specialising in broadloom carpets and rugs for the UK market, they offer a unique twist on luxury naturally sustainable and ethical floorcoverings.

tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home
tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home

How would you describe your style?

Our ethos and style of the brand at Riviera is all about function, suitability, sustainability, inspiration, fashion, and exclusivity. Our products include innovative flat woven collections, tufted wool loops in solid dyed and heather blends along with blended fibres such as Tencel and Bamboo. Our carpets and rugs are textured using plain, natural colour shades to easily fit in with today’s residential environment. The styling of Riviera Home’s carpets works beautifully with many on-trend colours and interior schemes. We want to be different from the mainstream and this is one of the main reasons we work so successfully with interior designers, offering their clients something which is unique to them.

tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home
tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home

What are the origins of Riviera Home?

Riviera Home began as a family-run business, with the first generation of the Singla family selling cotton fabrics from their own shop in India’s historic city of Panipat. In 1984 the third generation of the Singla family members ventured into the export of handcrafted products and earned the Gold Medal award from the Handloom Export Promotion Council. The UK office opened in 2013 and we are proud to be running our UK sales and stock operation from the home of carpets in Kidderminster, Worcestershire.

The origins of the brand are embedded in design for functionality with style. At Riviera Home, we spend a great deal of time working on textured carpets in different effects, styles, options to offer something different and exciting to an interior design project.

We use soft, subtle, and natural colour shades which work fantastically well as a foundation base for a new interior design scheme along with the security of high-quality manufacturing in both handmade and machine techniques.

tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home
tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home

How do you work with interior designers?

Relationships and developing strong trading partnerships are very important to Riviera Home, working very closely with interior designers who we encourage to work with our national network of professional flooring retailers (authorised dealerships), all of whom are highly skilled and experienced in floorcoverings and who can support them with handling and fitting of our carpets. This relationship is supported by our national network of sales professionals and our dedicated team working Riviera Home’s Head office.

We work with designers by utilising a professional display sample box which has a backup sample postage service. We also have a nationwide sales team which can connect, meet, discuss, and help where needed to maintain a constant dialogue and ensure we meet evolving project needs and requirements.

tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home
tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home

What value does your bespoke offering add to the interior design industry?

At Riviera Home, we can convert all our ranges into bespoke rugs available in the size of your choice. Utilising your choice of tape, finish, texture, colour, style, whether you’re utilising a wide border to compliment or contrast or discreet blind stitching for a unique finish. This service is hand-finished and offers endless options and flexibility. We provide the highest quality products and manufacturing processes, combined with knowledgeable sales staff.

Examples of recent installations are proudly posted on our Riviera Home Instagram page (rivierahomelondon), and we really value the support from all our partners. There is a consistent social media output to help further connect, present, and represent new design ideas and styles available.

tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home
tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home

How do your services/offering enhance an interior designer’s projects? 

Our products and services add huge value to an interior designer’s project by utilising carpet floor coverings and unique design solutions which are design-led, soft, hard wearing, and fashionable along with the greater exclusivity offered by the brand.

There are also a number of completely eco carpet ranges which utilise renewable materials and sustainable manufacturing techniques to create carpets which are biodegradable. We see the use of sustainable manufacturing increasing in the future as we all become more responsible towards our planet.

tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home
tiles, The Story Behind Riviera Home: Luxury Carpets for a Unique Home

What are the latest trends you’ve noticed in your client’s requests?

We see the latest trends heading towards a more natural style and look with renewable materials such as wool continuing to be important for warmth, wear, softness, and security.

We also see a return to some of the softer colours coming through in natural cream and champagne colour shades, along with some stronger sand shades to work with bronze and brass tones are becoming fashionable.

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About Riviera Home

Riviera Home is at the forefront of the design and manufacture of traditional handloom and contemporary luxury broadloom carpets and bespoke rugs, aimed at the premium end of the market. We are always looking to stand out from the crowd and to have a unique point of difference in the market. We will be showcasing all our products, including new range introductions at the very popular Design Central Luxury Interior Shows held in March and September each year.