2nd July 2026 | IN DESIGN ADVICE | BY SBID Share Tweet Pinterest LinkedIn Frank Iaria, Kitchen and Interior Designer at Mint Kitchen Group, has given his insights into the industry. My career in the industry began as an apprentice cabinet maker, which gave me a strong hands-on understanding of joinery, construction and detailing from the very beginning. After sustaining a back injury, I moved away from the physical side of cabinet making and into the design field. What started as a necessary career shift quickly became a genuine passion, and I found that I enjoyed the creativity, problem-solving and client interaction of design even more. I went on to become a Certified Kitchen Designer and built my career around creating highly functional, detailed and beautifully resolved kitchen spaces. After working with major retailers and developing a strong reputation within the industry, I decided to go out on my own and open my own showroom. From there, it was a natural progression to expand into other areas of the home, as many of my clients were renovating multiple spaces at once. This led me to further study bathroom design, allowing me to provide a more complete design service across kitchens, bathrooms, laundries, wardrobes and whole-home joinery. Entering industry awards became an important turning point in my career. In the first year alone, we achieved 10 awards, which gave me the confidence and motivation to continue pushing the design side of the business further. Year after year, we continued entering awards and collecting recognition, which helped strengthen our reputation and increase demand for our style of work. As the business continued to grow, I formed a group with industry colleagues to create better buying power, greater exposure and stronger collective advertising. This became Mint Kitchen Group. Since then, we have continued to build on our success and are proud to have become one of the most awarded kitchen design groups in Victoria. Today, I operate two design studios with a team of six designers, and much of our work comes through referrals from existing and past clients. I am very proud of the work we produce and the care we put into every project. For us, great design is not only about how a space looks, but how well it functions, how carefully it is detailed and how successfully it is executed. That commitment to detail, craftsmanship and the client experience continues to drive the way we work today. Mint Kitchen Group Mint Kitchen Group Why did you want to work in the interior design profession? I was drawn to interior design because it combines creativity with problem-solving in a very practical and meaningful way. My early background in cabinet making gave me a strong understanding of how things are constructed, but moving into design opened up a much broader opportunity to shape spaces from the very beginning. I enjoyed being able to think not only about how something was made, but how it would function, how it would feel, and how it would improve the way people live. For me, the profession is about much more than selecting finishes or creating a stylish space. It is about listening carefully, understanding a client’s lifestyle, and then translating that into a design that is both beautiful and practical. That combination of creativity, functionality, detail and human connection is what first attracted me to the industry and continues to motivate me. Mint Kitchen Group Which elements of your profession do you enjoy the most? I really enjoy the process of taking a client’s brief and turning it into a resolved design that feels both beautiful and effortless. There is something very rewarding about working through the details — the layout, proportions, materials, storage, lighting, finishes and joinery — and seeing all those elements come together into one cohesive space. I also enjoy the relationship-building side of the profession. Every client is different, and every project has its own story. Being trusted to help shape such personal spaces in someone’s home is a privilege. The best part is seeing the finished result and knowing that the design has genuinely improved the way the client uses and enjoys their home. Mint Kitchen Group Mint Kitchen Group What has been your most memorable career highlight from the past year? One of my most memorable career highlights from the past year has been the transformation of our South Melbourne Design Studio. We converted what was once a commercial office space into an apartment-style showcase, designed to feel like a real home rather than a traditional showroom. This allowed us to demonstrate the type of work we do across all areas of the home, from kitchens, bathrooms and laundries through to wardrobes, living spaces, custom furniture and detailed joinery solutions. The studio was designed to help clients experience our work in a more personal and immersive way. Rather than viewing individual displays in isolation, they can walk through connected spaces and see how materials, finishes, storage, lighting and joinery details work together in a complete interior environment. It has become a valuable space for presenting design ideas, inspiring clients and showing the level of detail, craftsmanship and functionality that sits behind every project we deliver. Mint Kitchen Group What are your favourite types of projects to work on and why? My favourite projects are those where we are able to create a complete design solution rather than looking at one room in isolation. Whole-home renovations, kitchens connected to living spaces, and projects with custom joinery throughout are particularly rewarding because they allow us to create consistency, flow and a strong design language across the home. I also enjoy projects that require careful planning and detailed problem-solving. Kitchens, bathrooms and laundries can be some of the most technically demanding spaces in a home, but that is what makes them interesting. When a space works beautifully from both a design and functional perspective, the result feels seamless — and that is always the goal. Mint Kitchen Group Mint Kitchen Group What are the most challenging aspects of working in interior design? One of the most challenging aspects is balancing creativity with practicality. A successful design needs to look beautiful, but it also needs to be functional, buildable, durable and suited to the client’s budget and lifestyle. There are often many layers to consider, from design intent and client expectations through to manufacturing requirements, site conditions, lead times and installation details. Communication is also critical. Interior design involves many people — clients, designers, suppliers, trades, manufacturers and installers — and every decision needs to be clearly documented and understood. The smallest detail can have a big impact, so maintaining clarity throughout the process is one of the ongoing challenges, but it is also what leads to the best outcomes. Mint Kitchen Group What do you wish you knew before working in the field? I wish I had understood earlier just how much of interior design is about communication, documentation and decision-making. Many people see the creative side of the profession, but behind every successful project is a huge amount of planning, coordination and attention to detail. Good design is not just about the idea — it is about how clearly that idea is communicated and executed. I have also learned that every project will evolve. Site conditions, budgets, client preferences and technical requirements can all shift along the way. Being flexible, calm and solutions-focused is essential. The ability to adapt while still protecting the overall design intent is one of the most valuable skills a designer can develop. Mint Kitchen Group Mint Kitchen Group If you could give one tip to aspiring designers, what would it be? My advice would be to learn how things are actually made. Understanding construction, manufacturing, installation and detailing will make you a much stronger designer. A concept may look beautiful on paper, but it needs to work in the real world. The more you understand materials, hardware, joinery construction, clearances and site limitations, the better your designs will become. I would also encourage aspiring designers to listen carefully. Clients may not always know how to explain exactly what they want, but they will usually give you clues through the way they talk about their lifestyle, frustrations and routines. A great designer knows how to interpret those details and turn them into a space that feels considered, personal and practical. Mint Kitchen Group How do you see the interior design industry evolving in the year ahead? I think the industry will continue moving toward more personalised, lifestyle-driven design. Clients are becoming more considered about how their homes function, not just how they look. They want spaces that support the way they live, work, entertain and relax, with a greater focus on quality, longevity and intelligent storage solutions. I also see technology, documentation and communication becoming even more important. Clients expect a clearer understanding of their design before it is built, while design and production teams need accurate information to reduce errors and improve efficiency. The future of interior design will still rely heavily on creativity, but it will also depend on strong systems, clear processes and better integration between design, documentation and delivery. Mint Kitchen Group What does being an SBID Accredited Interior Designer mean to you? Being an SBID Accredited Interior Designer represents professional recognition and a commitment to maintaining high standards within the industry. It is an acknowledgment of experience, design capability and professionalism, but also of the responsibility designers have to deliver considered, ethical and well-resolved outcomes for their clients. For me, SBID accreditation is also about being connected to a broader international design community. It reinforces the importance of continual learning, professionalism and striving for excellence in every project. It is a privilege to be recognised within an organisation that values design integrity, innovation and the ongoing development of the interior design profession. About Mint Kitchens by Designwize Mint Kitchen Group is a Melbourne-based kitchen and interiors company specialising in the design, manufacture and installation of bespoke joinery. We create custom kitchens, bathrooms, laundries, wardrobes and interior spaces that are tailored to each client’s lifestyle, home and design vision. With a strong focus on quality craftsmanship, practical functionality and personalised service, our team manages each project from concept through to completion. By combining thoughtful design with locally made joinery and attention to detail, Mint Kitchen Group delivers beautifully resolved spaces that are made to be lived in and built to last. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 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