18th December 2023 | IN EXPERT INSIGHT | BY SBID ShareTweetPinterestLinkedIn Rachel Sargeant, Head of Projects at Gaggenau has given her insights into the industry. Gaggenau is a manufacturer of high-quality home appliances and is acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionised the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with over 60 flagships and showrooms in major cities around the world. What are the origins of the brand? Our story begins back in 1683 in a small village called Gaggenau on the edge of the Black Forrest. The aristocratic ruler of the area wanted to improve the lives of his farming communities and built a smelting plant. From forging nails to enamel signage to bicycles, Gaggenau build many products before concentrating on domestic appliances in the 1950s. From there, a series of industry firsts began to shape the luxury appliance market. In the mid 1990’s BSH bought the company and the investment meant that they had a premium brand in the portfolio and Gaggenau had the investment to further define luxury within today’s kitchens. Gaggenau How do your products and services enhance interior design projects? When looking for the “best in class,” whether it be quality, style, functionality or luxury, designers have been recommending Gaggenau for decades. The available sizes of appliances like ovens, hobs, refrigeration and extractors means that designers will find perfect fit for their kitchen designs. We offer our trade partners aides like a full ventilation planning service and a home visit for end client to understand the functionalities of their steam ovens, for instance. Interior designers can rest assured that working with a Gaggenau partner they will receive the best service. Gaggenau What value does your specialist sector add to the industry? Because we do not supply end clients directly, we ensure our trade partners are trained and have a selection of working products on display and can offer the best in design service, M & E specification as well as supply. Knowing the products have been correctly specified and installed, allows us to offer a 5 year warranty on all Gaggenau products. Gaggenau How do you work with interior designers? We promote our products through an authorised network of professional kitchen design studios and project partners, who work with lots of the UK’s top interior designers. Whilst we do not supply directly, we welcome interior designers and their clients to Gaggenau London in 40 Wigmore Street to view and see our products demonstrated. Gaggenau What has been your most significant company highlight or success from the past year? One of the best examples of working with a partner to achieve a luxury installation has to be the 85 apartments at the Old War Office, in the very heart of Whitehall, central London. Gaggenau supplied its suite of sleek built-in appliances from cooking to cooling and dishwashing which enhance the beautiful cabinetry. Gaggenau What are the latest trends you’ve noticed in your client’s requests? Down draft or integrated extraction with our cooktops has to be one of the most popular ways of designing the quietest ventilation. We have excellent solutions for all projects backed up with an individual design service to ensure the correct ducting, motors or recirculating methods are offered. We have also been pleased to see an increase in steam cooking. Our combination steam ovens offer plumbed in or tank solutions and features include sous-vide cooking, steam reduction and self-cleaning programmes. Gaggenau How do you see the interior design industry evolving in the year ahead? We recognise the importance of good interior design to enhance modern day living for clients. Taking account of sustainability, longevity and creativity for home design is becoming more important and we certainly hope to engage more with Designers. Gaggenau Is there anything new you are excited to be working on? Gaggenau is always at the forefront of design and innovation so whilst we can’t divulge too much, one of our newest products for 2024 will be Essential Induction; hobs which are invisible and operate underneath the worktop, using the latest tech to ensure safety and design. What does being an SBID Accredited Industry Partner collaboration mean to you? A collaboration with SBID means that we can grow closer to this important area of design and expertise in our industry. Gaggenau looks forward to promoting our CPD to SBID members and engaging through networking events and offering as much help and assistance with product advice and integration with our trade partners. Rachel Sargeant, Head of Projects at Gaggenau About Gaggenau Gaggenau is a manufacturer of high-quality home appliances and is acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionised the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with 25 flagship showrooms in major cities around the world. 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