30th May 2025 | IN DESIGN ADVICE | BY SBID Share Tweet Pinterest LinkedIn Wren Loucks, Founder and Creative Director of Be-Kin, has given her insights into the industry. Wren is the Founder & Creative Director of Be-Kin. She is an award-winning designer, who has spent her life exploring how the spaces we occupy play a role in our physical, emotional and spiritual health. Wren is a fully registered member of the Society of British and International Interior Design. Her professional qualifications include a Bachelor of Fine Arts Honors Degree from Queen’s University, Canada, a Post-Graduate Diploma in Architectural Interior Design from the Inchbald School of Design and a Masters in Business Administration (MBA) from University College London. Alongside overseeing the studio, Wren guest lectures about design and wellbeing, tutors and writes for design magazines. She is also an artist, and you can learn more about her practice here. Be-Kin Be-Kin Why did you want to work in the interior design profession? Since I was a teenager, I have been curious about how different environments affect our emotional and spiritual health. Within myself, I would observe how different spaces made me feel, and I started to document this. My first degree was in oil painting and art history. For my final project, I painted a series of large oil paintings called Moving Meditations where I tried to visually capture the way we could be physically present in a space and emotionally and spiritually reacting to the history of that space, or the intangible design elements. After art school, I went to the UK to study interior design and was delighted to learn about phenomenology and to dive deeper into exploring how our first home, the womb, and our ancestral history affects our sense of what makes us feel safe and at ‘home.’ In all my work, I am interested in creating environments that feel comfortable and safe for our clients. The spaces we occupy have a profound effect on our sense of wellbeing. This is part of our holistic design approach at Be-Kin. Be-Kin Which elements of your profession do you enjoy the most? As the Founder and Creative Director at Be-Kin, one of the most enjoyable aspects of my job is community building. I’m lucky to have an incredibly talented team and to work with clients and suppliers who often become friends. The community around Be-Kin is very rich and authentic, and every day I interact with someone who inspires me. What has been your most memorable career highlight from the past year? We completed several projects in the Cotswolds and in London in the past year. Our clients are delighted with the results, and so are we. This makes me very happy and very proud of the team. Be-Kin Be-Kin What are your favourite types of projects to work on and why? I have designed all sorts of projects. What makes a project particularly memorable to me is the relationship I build with the client and knowing that they love being in the space that we created for them. What are the most challenging aspects of working in interior design? Interior designers rely on many external parties to bring their designs to life, including furniture suppliers and contractors. A challenge can be working with a supplier or contractor whose customer service and/or quality doesn’t match the designer’s or clients’ expectations. At Be-Kin, we mitigate this risk by having a preferred list of suppliers and contractors. Be-Kin What do you wish you knew before working in the field? Interior designer is a creative job, but most of the work is project co-ordination and management. I think it would be beneficial for more interior designers to be aware of this. I recently completed an MBA at University College London, which has been very beneficial in terms of managing my studio and strategically running multiple large-scale projects simultaneously. Be-Kin Be-Kin If you could give one tip to aspiring designers, what would it be? Interior design is a very competitive field. I recommend going to school and taking formal education in design and then working hard to get a good internship. Be focused, present and have a ‘can-do’ attitude when you’re interning, because this is the best way to be offered a job. How do you see the interior design industry evolving in the year ahead? I recently studied the impact of Artificial Intelligence on the Interior Design Industry as part of my MBA thesis at University College London. I believe more AI-generated apps for the design industry will come to market, providing things like quick 3D visuals. However, I believe these will mostly be target to clients directly and for the mass market. High-net worth clients, like those that we work with at Be-Kin, will still want special and bespoke designs that cannot be generated by AI. Be-Kin Wren Loucks, Founder and Creative Director of Be-Kin What does being an SBID Accredited Interior Designer mean to you? Interior design is an unregulated industry, and this means that clients cannot always be sure that they will hire a designer who has the tangible skills required to do a good job. I value the accreditation system the SBID offers, ensuring that members are qualified to do their job well. About Be-Kin Be-Kin is an interior design studio known for its holistic approach to design. We provide a full interior design service, tailored to each project. Founded by Wren Loucks, the studio draws inspiration from her passion for art, creative expression and interest in spiritual healing. Wren believes that the spaces we occupy have a profound impact on how we feel, and loves creating environments that bring our clients joy, comfort and inspiration.The talented Be-Kin team have a wealth of knowledge, experience and creative skills. We enjoy working together to create beautiful spaces for our clients. The studio is based in Primrose Hill, London UK. We work all over the world – Be Local. Be Global. Be-Kin. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.