Atrio Design Blends Sophisticated Elegance with Contemporary Luxury

This week’s instalment of the Project of the Week series features a sophisticated salon design by 2025 SBID Awards Finalists, Atrio Design.

Atrio Design proudly presents Beauty Made, a high-end beauty salon located in the heart of Calthorpe Estate, Edgbaston, Birmingham. Designed and built in just two months, the salon blends sophisticated elegance with contemporary luxury, creating a serene and exclusive atmosphere. The interior features bespoke finishes, premium materials, and custom lighting, ensuring a seamless client experience. Every detail reflects the refined aesthetic of Edgbaston Village while offering a modern, functional space for beauty professionals. Beauty Made is a testament to Atrio Design’s expertise in delivering high-end, tailored interiors with precision, creativity, and uncompromising quality.

What was the client’s brief?

Atrio Design was commissioned to design and build Beauty Made, an exclusive high-end beauty salon in the prestigious Calthorpe Estate, Edgbaston, Birmingham. The vision was to create a super unique salon that seamlessly integrates with the sophisticated charm of Edgbaston Village while offering a luxurious and immersive experience for clients.

The challenge was to deliver a high-end fit-out within an ambitious 2-month time-frame, ensuring every detail aligned with the salon’s premium aesthetic and functional requirements. Atrio Design took a turnkey approach, managing everything from conceptual design to execution, incorporating bespoke finishes, high-quality materials, and meticulous craftsmanship.

The result is a harmonious blend of elegance and innovation, with tailor-made interiors, curated textures, and a seamless flow that enhances the client experience. Every design element was chosen to reflect sophistication, comfort, and exclusivity, positioning Beauty Made as a standout destination in Birmingham’s beauty industry.

What inspired the design of the project?

The design was inspired by natural textures, timeless detailing, and the philosophy that beauty is best expressed through simplicity and balance.

What was the toughest hurdle your team overcame during the project?

Achieving the right equilibrium between luxury and calm minimalism, ensuring the space felt elegant yet understated.

What was your team’s highlight of the project?

Delivering a finished space that reflected our vision in every detail — from the atmosphere to the craftsmanship.

Why did you enter the SBID Awards?

To showcase our work on a global stage and align Atrio Design with the most respected names in the industry.

What has being an Award Finalist meant to you and your business?

It has validated our design philosophy, enhanced our reputation, and opened new opportunities for growth.

Questions answered by Andrii Yeksarov, Founder & Creative Director of Atrio Design.