The Society of British & International Interior Design shares news of the first anniversary of Victoria Stone’s Chelsea showroom, a space that has, over the past twelve months, established itself as a valuable destination for the design community.
Situated in the heart of Chelsea’s design district, the showroom was conceived as more than a traditional display environment. Designed as a working resource for architects and interior designers, the space enables professionals to explore materiality, review technical possibilities and experience the craftsmanship of fireplaces in marble, stone and metal within a refined, design-led setting.
Over the past year, the showroom has welcomed a wide network of designers, developers and private clients working across high-end residential and hospitality projects. It has provided a setting for client presentations, collaborative discussions and material-led exploration, supporting projects from early concept through to specification. As intended, the space has evolved into a practical and inspirational tool for the design community, a place where ideas can be shaped, materials compared and bespoke solutions developed.
Alongside its day-to-day use, the showroom has also hosted a varied programme of enrichment events. From material-led workshops and CPD-style sessions to co-hosted industry gatherings, the space has brought together members of the design community for shared learning and design dialogue. These events have explored the possibilities of working with marble, metal and fire, while fostering meaningful connections between designers, makers and collaborators. Over time, the showroom has become not only a place to view products, but a hub for discussion, education and inspiration.
As Victoria Stone marks its first year in Chelsea, the focus now turns to the future. Building on the relationships formed and projects initiated within the space, the company looks ahead to an expanding portfolio of high-end residential and hospitality commissions. The showroom will continue to play a central role in supporting these collaborations, providing a dedicated environment for design development and client engagement.
With further events planned and continued involvement with the design community, the Chelsea showroom remains an open invitation for designers seeking both creative inspiration and technical insight. Those yet to visit are encouraged to experience the space first-hand, whether for project discussions, material exploration or upcoming industry events.
About Victoria Stone
Victoria Stone specialises in the design and delivery of bespoke fireplaces for exceptional residential and hospitality projects. With over 50 years of craftsmanship heritage, each fireplace is carved from the world’s finest materials, combining timeless design with modern innovation. Working closely with interior designers, architects and developers, Victoria Stone provides a comprehensive turnkey service encompassing bespoke fireplace design, flue and technical engineering, antique sourcing and restoration. From heritage properties and listed buildings to contemporary new builds, every project is carefully managed from concept through to installation, ensuring outstanding quality, technical expertise and enduring architectural detail.
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Mark McMahon, Managing Director of Victoria Stone, has given his insights into the industry.
Victoria Stone is a fireplace company like no other, specialising in bespoke, fully integrated fireplace solutions. We offer a complete turn-key service, encompassing everything from the design and manufacture of the complete fireplace to the technical complexities of flue systems and installation.
Collaborating closely with interior designers, architects, developers and main contractors, we deliver fireplaces that are both visually striking and technically exceptional across some of London and the UK’s most prestigious properties. Our ethos is rooted in creating timeless beauty through exceptional craftsmanship, supported by a highly skilled in-house team and a commitment to service at every stage of the project.
Victoria Stone has a heritage spanning over 50 years, originally established as a retail presence in Tunbridge Wells, Kent. Over the past decade, under new ownership, the brand has undergone a significant evolution—transforming from a traditional retailer into a highly specialised, design-led fireplace company.
Today, Victoria Stone represents a new standard within the industry: one that combines heritage craftsmanship with technical expertise and a contemporary, collaborative approach. This evolution has enabled us to align more closely with the needs of today’s design community, offering not just products, but complete, considered solutions.
Our expertise lies in bespoke design, with every fireplace made to order and tailored precisely to each project. From sourcing exceptional materials such as natural stone from Italy, to developing specialist metal finishes, we provide designers with an extensive and highly considered palette.
What truly sets Victoria Stone apart is our ability to bridge the gap between aesthetic ambition and technical reality. A fireplace is inherently dual in nature: it is both a visual centrepiece and a highly engineered system requiring careful planning of chimney flues, ventilation and installation. While these elements are often separated within a project, we integrate them seamlessly.
By delivering both the design and technical aspects as one cohesive package, we enable designers and architects to specify with confidence, ensuring that the final result is not only beautiful, but fully functional and compliant.
As a specialist in a highly technical and often misunderstood area of interior design, Victoria Stone plays an important role in educating and supporting the wider design community.
Through our showroom, CPD programmes and hands-on workshops, we are helping to demystify the complexities of working fireplaces, from chimney flue systems and ventilation to construction detailing. We have seen a growing appetite among designers and architects to deepen their understanding in this area, particularly as fireplaces become more integrated into contemporary schemes.
By sharing our expertise, we aim to raise industry standards and empower design teams to approach fireplace specification with greater clarity, confidence and creativity.
We approach every project as a true collaboration, engaging with designers from the earliest stages to fully understand their vision and the wider design narrative.
Fireplaces are often central to the atmosphere of a space, and achieving the right balance between visual impact and performance is key. We guide designers through both the creative and technical aspects, advising on proportions, materials, flame aesthetics, and the practical requirements that underpin a working fireplace.
Our role is to support and enhance the design process, ensuring that the final outcome remains faithful to the original vision while being delivered to the highest technical standard.
The opening of our new London showroom has been a defining milestone for Victoria Stone. After an extensive search, we secured a space in Chelsea that strikes the perfect balance, situated within the design community, yet offering a more considered and immersive experience away from the high street.
The showroom has been conceived as a collaborative environment, created in partnership with industry peers and reflecting the level of craftsmanship and design detail found within our projects. It serves not only as a showcase of our work, but as a hub for dialogue, inspiration and learning within the design community.
We are seeing a growing interest in blending classical design language with contemporary interiors. In particular, the reintroduction of traditional styles such as Louis XV-inspired forms into modern settings is becoming increasingly popular.
In response, we are developing new designs that reinterpret these classic influences through a contemporary lens, allowing designers to achieve a balance between heritage and modernity.
The industry continues to move towards a more holistic and considered approach to design, with an increasing focus on wellbeing, atmosphere and sensory experience.
Fireplaces naturally align with this shift, offering not only visual warmth but also a deeper emotional and experiential quality within a space. As designers continue to prioritise these elements, we expect fireplaces to play an even more integral role in shaping interiors.
We are currently involved in a number of exciting projects, many of which remain confidential. However, our participation in WOW!House 2026 is a particularly significant milestone.
We are collaborating with four leading design studios to bring their visions to life, and this year we are approaching the platform in a new and ambitious way. WOW!House provides an exceptional opportunity to engage with the design community at the highest level, and we are excited to showcase the breadth of what Victoria Stone can offer.
Becoming an SBID Accredited Industry Partner is an important step in strengthening our presence within the design community. It provides a valuable platform to share our work, showcase our expertise, and connect more directly with architects and interior designers.
Historically, much of our work has been delivered through main contractors and project teams. This partnership allows us to engage earlier in the design process, offering guidance and support where it can have the greatest impact.
It is both a recognition of our expertise and an opportunity to contribute more actively to the industry, and we are proud to be part of the SBID network.
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