Twenty-Two Twelve: Creating a Moody and Opulent Hotel Suite Design

This week’s instalment of the Project of the Week series features a moody and opulent hotel suite design by 2023 SBID Awards Finalist, Twenty-Two Twelve Design Inc & You Should Stay Here.

Canadian design firms, Twenty-Two Twelve Design Inc & You Should Stay Here were commissioned to design a 9 suite boutique inn in Stratford, Ontario, Canada, a quaint theatre town modelled after Stratford-upon-Avon. They preserved the historic qualities of the building and were endlessly inspired by Shakespearean drama and eccentricity. Draped in rich velvets and tangled in serpent motifs, moody and opulent describes this space best. Each suite is unique featuring completely different bold colour palettes that are tied together with common themes.

What was the client's brief? 

The clients wanted to transform the space into a destination for theatre goers in time for Stratfords festival season. They trusted ours (Twenty-Two Twelve's) and You Should Stay Here's ability to come up with our own vision.

What inspired the design of the project?

At Twenty-Two Twelve my sister and business partner Haley McDonough and I believe you need to start with three questions: what does the property want, what would the client love and how can we push the boundaries. When Autumn Hachey from You Should Stay Here asked us to collaborate on the project we knew Hotel Julie was going to be a boundary pusher. The clients Jake and Paula love vintage, bold design and were not afraid of colour. The building is a Georgian style row house built in 1890 located in the heart of Stratford which is the theatre hub of Ontario and based on Shakespeare's hometown, Stratford-upon-Avon. We wrapped the walls and ceilings in heritage paint colours and chose finishes that could have always been there like dark oak floors, classic black and white checkerboard, applied mouldings and unlacquered brass fixtures. We added rich velvets as a nod to theatre and layered in Shakespearean motifs such as serpents and ruffles. The goal was "play"ful and sophisticated".

What was the toughest hurdle your team overcame during the project?

The Project was turned into a TV show by Alibi Entertainment which added a layer of complexity and added pressure for deadlines. It was beautifully shot by Matt Braun and produced by Joanne Virgo so while it made it more difficult to pull off, it is amazing to be able to look back at the process.

What was your team’s highlight of the project?

The highlight of the project was seeing the clients faces when we walked them through the first time. We kept the design a secret along the way so they did not know what to expect. Paula was brought to tears she was so overwhelmed with joy. They said it far exceeded their expectations and that is an amazing feeling.

Why did you enter the SBID Awards?

We have been accredited professional members of SBID for 6 years now and believe in the value and importance of setting standards in the interior design industry. We are proud to be associated with SBID, we are proud of this project and are delighted that SBID has identified it as a finalist in our category.

What has being an Award Finalist meant to you and your business?

We feel being an award finalist for SBID is a prestigious accomplishment in its own right.

Questions answered by Jillian Smith-Moher, Interior Designer and Co-Founder at Twenty-Two Twelve.