The Secret Stylists Design an Uplifting Biophilic Retail Space

This week’s instalment of the Project of the Week series features an uplifting biophilic retail design by 2023 SBID Awards Finalist, The Secret Stylists.

The Secret Stylists were commissioned to design and specify the interior architecture, fixtures, fittings, soft furnishing, lighting and finishes for Moss and Moor Garden Centre Ilkley.

What was the client's brief? 

The clients provided me with this new brand’s guidelines and the architectural drawings of the building before they broke ground and asked me how I would imagine their garden centre to feel and look. The words that I took from that brief were: Lively natural. Social, Friendly. Down to earth. Uplifting. Camouflage. Plants & People Honest, ethical, intriguing. Natural Vibrancy. So, I set about how I would imagine I could communicate these ideas within essentially an industrial shell.

What inspired the design of the project?

The View. Moss and Moor looks out onto an iconic landmark in Yorkshire, “The Cow and Calf”. I looked at the geology of the rocks, the heather moorland, the rivers, the stone walls, and sky and tried to figure out how I could relate this to Moss and Moor. I feel I achieved this with the plywood edging, the polished concrete floors that add a depth to the space when the sky is reflects on it at different times of the day, the layering of fabrics, colours and textures in the restaurant. My upholsterer thought I was crazy when I plotted out a random shape to be repeated as the bench backrests to allude to a Yorkshire stone wall. The handmade porcelain lampshades were pressed into hessian to create an organic finish. The cork wrapping the bar is akin to a topographic map and contributes a sound proofing function to this area. The rubber and cork flooring used to wrap the tills (as they needed to be very durable) is akin to soil.

What was the toughest hurdle your team overcame during the project?

We were building it during the pandemic, which did bring challenges, but generally we had a great flow of communication throughout to trouble shoot any issues that arose.

What was your team’s highlight of the project?

The welcome desk… I had wanted to introduce one obvious natural element into an otherwise modern environment and that was in the form of a large tree as our reception desk. The fact that my sculptor friend happened to have a seasoned tree which was the perfect size, that he (luckily) hadn’t started cutting into, filled me with joy. We took the bark off, cut it down, made a perfectly flat top with an arctic mill saw, carved a space as the desk, and mounted it on large metal supports. Everyone tends to run their hand over it when they arrive, and the natural undulations of the trunk are very welcoming to lean against.

Why did you enter the SBID Awards?

I have always followed the awards and just by chance thought I would submit Moss and Moor as I am very proud of this design, as I know it achieves everything I had set out to create for the owners and the customers.

What has being an Award Finalist meant to you and your business?

It has given me more confidence to put my work out in the public eye and I feel very privileged to be included in the awards.

Questions answered by Cliona Harkin, Brand and Design Director at The Secret Stylists.