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In this week’s interview with 2021 SBID Awards winners of the Fit Out Contractor of the Year – Workplace category, Modus Workspace, share the key elements they focus on when designing workplaces and predict future changes in workspace designs.

SBID Awards Category: Fit Out Contractor of the Year – Workplace

Practice: Modus Workspace

Entry: Modus: 30 Years of Excellence

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

It’s so important to our team and our clients. I’m lucky enough to work with a group of people who get up every day and truly love what they do, no matter what. It doesn’t matter if an award is waiting for them at the end of a project, but it sometimes helps. For my team, it gives them the recognition that they deserve and keeps them motivated to continue to aim high, always. We have seen just how powerful winning awards can be for our clients, from stakeholder management to employee retention and hiring top talent, it also reaffirms to our clients that their investment and trust in Modus was worth it.

As a specialist in workplace fit-out projects, what are the most important considerations when designing for working environments?

For the past 30 years, Modus has been designing and delivering office spaces with the objective and empirical evidence to support, that this helps our client’s businesses perform better and have happier, healthier work environments. Every project is unique, and we approach each one with open minds, because it is about understanding the fundamental needs and wants of our clients including their goals and ambitions. However, there are a few key areas that form the baseline for all decision making: workplace strategy, sustainability, wellbeing, culture and future proofing their space for today and tomorrow.

What insights can you give regarding the future of the workplace? How should office designs evolve alongside changing trends?

There’s a lot of talk around the future of the workplace and how it will evolve and change. The digitalisation of spaces will be a big thing. From ‘zoom’ kitted out meeting rooms to intuitive tech, the office of the future will be designed for a different kind of working and a multitude of different office landscapes.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

We’ve got so many exciting projects already in the pipeline for 2022, we’ve been venturing abroad with projects in Dubai and Europe – it’s all under wraps for now but watch this space!

What advice can you give to young designers starting out in the design industry?

Think big, think broadly and have a go. Be brave with your designs and send that email to the D&B firm you’ve always wanted to work at, you never know what’s around the corner. At Modus, we pride ourselves on nurturing the designers of the future. It’s something we take very seriously and I particularly love doing. We are always looking to take on new talent so if you’re looking to start a career in design, get in touch with us at [email protected].

Questions answered by Vidhi Sharma, Creative Director, Modus Workspace.

Vidhi Sharma

Vidhi graduated from the University of Ryerson, Toronto with a degree in interior design, and came to the UK in 2007. She joined Modus in 2013 and was promoted to the Board in 2019.

“My passion for the Design and Build industry began when I emigrated from Toronto, Canada and started a new life in London, a place that I always viewed as the vanguard of global office fit out. Working for other D&B companies and latterly Modus, I have had the privilege of creating workplaces for some of the world’s leading companies in iconic architectural buildings, such as the Shard, the Leadenhall Building and 22 Bishopsgate. Naturally curious with an intrigue for the components of brand, I strive to create a positive impact on both the individual and the business. Whilst I will always work on my own clients’ projects, I also lead a large, multi-disciplined team of designers, 3D artists and technicians. Our aim is to be the most foremost workplace design team in the UK and to do that we have assembled an incredibly talented group of people who love working together, inspire each other and delight their clients.”

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If you missed last week’s Interview with the KBB design category winner Extreme Design, click here to read it.

In this week’s interview with 2021 SBID Awards winners of the KBB Design category, Extreme Design discuss the evolution of clients’ wishes and what role kitchens play in homes today, as well as their approach to designing interiors that reflect the client’s personal style.

SBID Awards Category: KBB Design

Practice: Extreme Design

Entry: The Lake House

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

The SBID awards create awareness for outstanding achievement and celebrates design creativity and excellence worldwide. It allows designers to push the boundaries of design and bring global recognition to those with good design practices within the industry. At Extreme, it is our vision to make an impact on design in this country, and the awards are a fantastic opportunity to showcase our work.  An SBID award carries credibility and helps build our reputation amongst clientele hoping to engage with Extreme for their unique and special projects.

What do you think made this particular design an award winner?

At Extreme, we believe that every great design starts with an inspiration. This belief and design approach gave us the freedom to design every detail of the client’s kitchen to suit their vision. The elegance, sophistication and character of Art Deco design had captured their imagination and would form the basis of the design narrative. Influenced by The Churchill Bar and Terrace at the Hyatt Regency in London, the scheme works as a functional family living space and exudes luxury and exhibits a firm nod towards the clients love of everything art deco. The design transcends material and function and creates a one-of-a-kind space where every detail reflects our client.

As experts within the kitchen design sector, what do you think has been the biggest evolution in the kitchen space over the last decade? What external factors do you think have played a role in this shift?

Over the last decade we have seen clients move away from interiors which follow a common style or trend and look for something more personal, something which is a direct reflection of them and their life story. Since the 90’s the kitchen has been the centre of every household, and our clients are spending more time than ever in these multipurpose rooms. The clients story dictates the design direction, and we are selecting materials and finishes based on emotional connection and not just look and feel. Once a utilitarian design decision, kitchens now truly reflect the homeowner’s life, style and taste.

How do you make sure a design reflects the clients’ individuality and personal stories? Do you have a specific approach and how do you balance this with your own design style?

The client’s story is at the heart of every design, and it stems from our belief that a design reflects a life lived, not just a lifestyle. We approach each project with a fresh perspective, bringing new ideas founded from our wealth of experience. The details we gather go beyond just practical and functional requirements. We take time to listen, understand and connect with how our clients want to feel in their new environment. Part of what makes Extreme so different is the design freedom that we bring to every project. Each design is individual, so we don’t limit ourselves or our clients to set styles or ranges. Each design begins as a blank canvas and evolves to reflect each client’s personal design story.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

The awards have given us the belief and drive to continue developing our design approach, knowing that we have a formula that realises some of the most individual and exciting projects in this country and worldwide.

We are constantly working on what’s new and what’s next! And we look forward to sharing this with you in the years to come.

What advice can you give to young designers starting out in the design industry?

Open your eyes to the world; you can find inspiration in everything. Listen to your clients, stay focussed and don’t be afraid to push your client to the edge of their boundaries. Everyone is different, so listen to your client’s story and use this to fuel your creativity and create a design that is truly special.

Questions answered by Jade Jones, Design Manager, Extreme Design.

As Design Manager, my role spans every project, ensuring consistency of practices, fulfilment of Extreme’s design ethos and delivery of quality standards through close collaboration with the team. I thrive from the satisfaction of working with a creative and dynamic team, sharing my desire to create and improve the built environment to ultimately enhance each design. I enjoy following our clients’ journeys from design through to final completion, endorsing efficiency and accuracy to uphold Extreme’s design values and promise to our clients. My aspiration is to create interiors which feel exciting, and I am energised when bringing ideas that fuse ergonomics and aesthetics to realise a client’s vision.

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If you missed last week’s Interview with the Restaurant design category winner Design Command, click here to read it.

In this week’s interview with 2021 SBID Awards winners of the Restaurant Design category, design command share their tips on designing hospitality interiors with user experience in mind and talk about using natural materials in interior design projects.

SBID Awards Category: Restaurant Design

Practice: design command

Entry: Mickeys Beach Bar and Restaurant

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

Extremely important for us as an Interior Design Company that mainly specialise in hospitality design. To receive the recognition after the difficult years or 2020 and 2021 is an amazing achievement. Being recognised by SBID Awards introduces you to new contacts and you feel like part of a hospitality family.

What do you think made this particular design an award winner?

We didn’t follow current trends and mainly focused on reflecting the amazing views and this was the inspiration for all ff&e selections and the colour palette. We think this made this restaurant’s interior design unique.

When working on a hospitality project, how do you incorporate the end user’s experience into the overall vision and functionality of the interior?

The Interior has to be both captivating and a comfortable place to dine. Equally important is how it works operationally for staff as they use the space on a daily basis and we want to have an interior that they are proud to showcase.

Do you often work with natural or unconventional materials, such as stone, rope, reclaimed timber? What made you choose these materials, and are there any particular considerations when working with them?

We like to work with natural materials on most of our projects as we find they add more contrast and interest overall, whilst also being environmentally friendly.

We wanted to reflect the coast and surroundings as much as possible and chose a range natural materials to express this throughout. When choosing these materials it is important that you apply them to the correct areas within the space.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

It was a big surprise and we are still taking it all in and looking forward to new opportunities in hospitality design for 2022. We are looking forward to working on new restaurant and hotel designs. I began my career in hotel design and am excited to bring that passion full circle.

What advice can you give to young designers starting out in the design industry?

Always believe in yourself and no matter how much experience you have never dismiss an idea – it could be the best one for that particular project.

Questions answered by Clare McDonald, Founder & Creative Director, design command.

Design Command is a multi-award winning London & Hertfordshire based Interior Architecture Studio founded in 2013 by Clare McDonald. Clare brought over 13 years expertise in hotel and restaurant interiors to projects across Europe; designing 5 star hotels and over 50 restaurants, as well as student hotels, high-end residential schemes and boutique offices. Design Command has quickly grown to several designers working on hospitality projects throughout the UK and abroad – offering the experience and flair to realise your design ambitions.

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If you missed last week’s Interview with the Fit Out Contractor of the Year – Residential category winner ALTER EGO Project Group, click here to read it.

In this week’s interview with 2021 SBID Awards winners for the Fit Out Contractor of the Year – Residential category, ALTER EGO, the designers discuss creating interiors that perfectly align with the clients’ desires and blending the architectural style of the residence into its interior design.

SBID Awards Category: Fit Out Contractor of the Year – Residential

Practice: Alter Ego Project Group

Entry: Oiseau Bleu

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

We are absolutely delighted and honoured to become a winner of the SBID Awards in the Fit Out Contractor of the Year – Residential category. Receiving recognition from one of the most prestigious and renowned awards in the global design industry brings not only status and global promotion but also inspiration for new incredible projects and hopefully the future victories.

What do you think made this particular design an award winner?

This project on the Cote d’Azur is an example of successful synergy when the wishes of the Client and their willingness for innovative ideas coincided with our creativity and experience in the realization of unique and complex turnkey projects.

One of the customer’s key desires was a house exposed to nature so in this coastline villa we implemented the concept of a space with blurred boundaries, open to light and air. The seascape of the French Riviera inspired our team and became the main visual component of the interior. From certain angles it seems transparent. Each room faces picturesque views from panoramic windows.

A high point and best illustration of the concept is a sophisticated light composition – a flock of glass birds “hovering” in the central room of the villa. These bespoke pendants of different shapes and sizes were created according to our designer’s sketches by outstanding glass artisans. The functional content of the house and all storage systems are designed to create a feeling of completely unfurnished space, where nothing distracts from the purity of lines and the beauty of proportions.

The exterior of the residence is an architectural statement in itself. How far did this inspire the design of the interior?

A good interior is always a consequence of high-quality architecture. The villa blends perfectly with the surrounding landscape and the design solutions correspond to the context of the place. Bionic forms present in façade design, inside the house turn into large-scale arches, the curved wall panels set up a unique plasticity of the space and create a feeling of perfectly smooth surface. The decorative effect is enhanced by Onyx Rainbow inlay of extraordinary colours and patterns, perceived as stunning pictures created by the nature itself. A mesmerizing Calcite Blue picked up as the main bathroom finishing material captivates the observer with the charm of its sugary tones that, on one hand, suggest the perception of ethereal beauty and, on the other, symbolise freshness and clarity. White colour, prevailing in the interiors, acts as a joint background, emphasizing the continuity of spaces.

When taking on a turnkey project, what is your approach to establishing a successful design scheme that achieves the client’s vision/brief?

Our first responsibility and aim are to hear and understand the client properly. We do our best to ensure that our architectural or interior design concepts hit the customer’s wishes on the first try. This is a very ambitious goal, but there is no other way to start working on a complex, unique project.

Accurately hitting the client’s wishes on the first try means that an invisible connection has been found, a person has been heard and understood, and understood not only at the conceptual level, but at the level of further interaction – we already know which project timeline to build, which team will be most effective in working on this project, which contractors will be able to meet the client’s expectations, and much more.

How to achieve such an understanding from the first minutes? It is probably easier to answer how to be a human…

But there are simple ingredients: experience, good education, wide vision, and most importantly – passion for what you do.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

Among new directions for the company’s development, we could highlight the sphere of hospitality. Our deep knowledge and many years of experience in private premium sector are highly demanded by hotel developers, allowing them to embody the principles of unique comfort and exclusivity in commercial hospitality projects.

Due to the change of travel conditions, that we are witnessing now, people’s requirements for a hotel are also changing, as they often have to spend more time there. So, new boutique hotels more often make use of the experience of bespoke residential construction, creating the most comfortable and thoughtful living conditions for their guests. And we are very pleased and excited to cooperate with developers in this industry.

What advice can you give to young designers starting out in the design industry?

Starting work with a potential Customer it is important to place the person in the centre stage, to hear and understand them. Therefore, in order to more accurately determine their concerns, interests, hobbies, favourite places and preferences, designers should listen to the Client more than talk about themselves.

Do not focus only on your ideas and sources of inspiration, always put the interests and wishes of the client first, and do not forget that the ideal interior is always created exactly for a specific customer and takes into account the smallest details, like a tailored suit, made exactly to measure.

Questions answered by Julia D. Lantieri, Founder and CEO and Vyacheslav Labzin, Architect and Creative Desirctor, ALTER EGO Project Group.

Julia D. Lantieri and Vyacheslav Labzin

Julia‘s managerial talent and degrees in political science, economics, architecture and design, as well as an MBA, made it possible to turn a team of the best professionals into a global company, implementing projects in all corners of the world and gaining recognition from the professional community.
Vyacheslav graduated from MARKHI (Moscow Academy of Architecture) in 1996. Since 2007, he has been Chief Architect and Head of ALTER EGO Project Group creative department. A winner of prestigious awards, architect with extensive experience, author of over 500 spaces, member of the Union of Architects, photographer and graphic artist – Vyacheslav realised his talents and creative ideas in large-scale, high-status projects around the world.

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If you missed last week’s Interview with the Product category Furniture – Residential winner Lalique, click here to read it.

The SBID Awards is open for entries – it’s time to submit your designs to be evaluated by the this year’s distinguished experts on the judging panel. Read the SBID Awards’ entry checklist to prepare your submissions and get key tips to ensure your entry is ready to impress!

Save money and submit by Wednesday 31 May to avoid late entry fees!

1. Review the full list of entry categories

The SBID Awards comprises 28 different entry categories across Interior Design, Product Design and Fit Out. These categories cover projects and products for commercial and residential interiors, giving all sectors the chance to showcase their best work and gain recognition within their field.

You can submit the same design into more than one category (if applicable), so make sure you’ve checked the full list of entry categories that could apply to your submission, and consider entering multiple to increase your chances of being shortlisted!

ENTRY TIP: The new clone feature allows you to easily duplicate your entries!

 

2. Read the entry guidelines carefully

Be prepared! Review the entry guidelines to make sure you’re eligible to enter, ensure you can provide all the information and imagery required to meet the entry conditions, and that you clearly understand the submission process. Here, you’ll find all the vital information about the tiered entry system and a breakdown of the entry fees, along with key deadlines and advice on entering!

ENTRY TIP: Provide a link to supporting video content when prompted – video footage can be a powerful medium to better showcase your projects or products to the judges!

 

3. Register on the online entry portal

The SBID Awards new entry portal makes it easy to manage, edit and submit your entries into this year’s SBID Awards. Following the simple, step-by-step entry form, you can upload the required information or imagery and save your progress for later.  

ENTRY TIP: With new flexible submissions, you can edit your entry even after submitting (until the final entry deadline) so if you’re running out of time for the next entry rate, why not submit and continue editing later?

 

4. Complete your submission before 5pm on 30 June 2023

Have you provided all the details for your entry? You are now ready to submit! Before you do, we recommend you review last year’s shortlisted entries to compare how your entry measures up, and ensure you are using the best imagery and descriptions to showcase your designs to the judging panel (and the public)!  

SBID MEMBERS: To redeem your free submission and discounted rates provide your membership number when prompted! 

Entries for the SBID International Design Awards 2022 are open!  

View this year’s SBID Awards judging panel for 2022 here.

To find out more about entering, visit www.sbidawards.com

Showcase your products to this year’s SBID Awards’ judging panel for Product Design categories! Some of the world’s most skilled and knowledgeable experts in product design industry offer their expertise to choose the best projects from the 2022 Awards entries.

Product Design Judges:

Anthony - SHH

Anthony Duesbury

Associate

SHH

A hugely experienced interior designer within the high-end hospitality sector, Tony leads a team within SHH’s hospitality arm. He is a creative interior design professional with 20 years’ experience in leading prestigious high-end hospitality, restaurant and residential schemes globally. A client-facing creative and technical designer with an extensive knowledge of the Interior Design process. He is a motivated design leader to develop complex, large and small scaled projects. He believes in a complete multifaceted holistic approach to design that is reflected in the consideration of every experience down to the finest of details.

Carolina-Sandri---Casa-Forma-2

Carolina Sandri  

Creative Director

Casa Forma

Carolina has more than a decade of experience on the design and implementation of high-end interior design and architecture projects in London and around the globe. Trained as an architect, she established her own architectural business in her native country Brazil before moving to London 15 years ago. Her passion for design excellence and extensive knowledge in the luxury global market, makes it possible for her to transform any client’s aspirations into a truly bespoke luxurious space. Her architectural background gives her a combination of creative design skills with a wide range of technical knowledge. She is the Creative Director at the award-winning luxury design studio Casa Forma’s and is responsible for delivering leading-edge residential schemes for international high net worth individuals and property developers.

Darren Comber

Darren Comber

Chief Executive

Scott Brownrigg

Darren is an Architect and the Chief Executive of international architectural and interior design practice Scott Brownrigg. He has Strategic Board responsibility for the quality of design across the practice and has been at the forefront of many of the practices high-profile projects within the UK and internationally. With experience in a broad range of sectors including commercial, education, residential, hospitality and retail, Darren instigates a fresh enthusiasm for modern architecture, innovative ideas and a sensitive concern for the environment. Darren is an established voice within the design industry, with recent thinking on the future of office design published on a range of media outlets including The Guardian Newspaper, Sky News, ITV and the BBC. More recently he has been working on how to encourage vitality back into our Cities, creating alternative uses for empty retail units and how to provide healthy destinations that support new existing and businesses.

Dr-Ning---Wanda

Dr. Jeff Ning

President

Wanda Hotels & Resorts

Dr Ning is the President of Wanda Hotels & Resorts. During his tenure at Wanda, he has led the design, construction and operation management of over 100 upscale and luxury hotels. Under his leadership, these hotels have won many prestigious international design awards, including the SBID Awards, Gold Key Awards, IIDA-Best of Asia Pacific Design Awards, Hospitality Design Awards and many more.

Dr-Garaj---Brunel

Dr. Vanja Garaj

Head of Brunel Design

Brunel University London

Dr Garaj is Head of Brunel Design, where he also teaches on the Professional Design Studio module, a part of the MSc Integrated Product Design programme. He has co-ordinated a number of live project briefs across design fields, with organisations including Cancer Research UK, NHS, Pan Macmillan, Help for Heroes, Friends of the Elderly, Corney & Barrow, Shell, Ibis and BT. Dr Garaj’s research is aimed at design, development and evaluation of innovative systems, products and services, with the focus on digital and digital-physical domains and the application of the latest technologies.

Gary---HOK

Gary Clark

Principal & Regional Leader of Science + Technology

HOK London Studio

Gary is an architect with a passion for sustainable architecture and has over 30 years continually sought to bridge academic research, teaching and practice to create a sustainable future. In his role as Principal Lead for Science and Technology at HOK, his aim is to deliver a sustainable future not only in the science and technology but across all sectors of the construction industry. Gary has collaborated and led sustainability with a number of leading practices including Wilkinson Eyre, Bennett’s Associates and Hopkins Architects. These collaborations have delivered award winning sustainable buildings across a range of sectors from Higher Education, Academic Research, Residential mixed use, Office and Cultural Buildings. His academic experience includes teaching and research positions at The University of Cambridge, The University of Edinburgh, Robert Gordon University Aberdeen, Heriot Watt University Edinburgh, and Oxford Brookes University. Gary’s honorary positions include: – Appointed Chair of the RIBA Sustainable Futures Group in October 2018. – Appointed Visiting Professor of Sustainable Architecture at Robert Gordons University Aberdeen in 2016. – Past Chairman of the Usable Buildings Trust and BSRIA Soft Landings User Group from 2009 until 2016 His work has been recognized by many awards, including awards from the Civic Trust and the RIBA.

Gill Breen

Gill Breen

Director – Hotels and Hospitality Expert

Gleeds

Gill is a dynamic, passionate, and highly motivated Construction Cost and Procurement Professional who has specialised in the Hotel, Hospitality and Residential Sectors, predominantly in the UK and Europe, as well as internationally, including postings in Toronto and Singapore. Currently a Director for Gleeds Cost Management Ltd, and a member of the London Senior Leadership Team, Gill assumes operational responsibility and leadership of the Gleeds Futures & Innovation panel. Gill is committed to the continuous development of the industry and is actively involved in research and Thought Leadership with regular contributions to both in-house and external publications. Gill has had her articles published in journals including Construction Manager and Building Magazine. Gill’s reviews have included topics such as BIM, the Private Rental Sector (PRS / BTR), Residential and Serviced Apartments, Net Zero Carbon and Sustainability.

“I am absolutely delighted to be a Judge in this year’s SBID 2022 Awards. We are seeing an unprecedented rate of change in the way we live, learn, work, and play, and our built environment and building interiors are constantly evolving, to reflect changing needs and aspirations. The SBID Awards provides a central focus for the industry’s best Interior Designers, Fit-Outs and Product Designers to showcase and celebrate their talent and creativity, and whose work is both stunning & truly inspiring. I wish all participants the best of luck and I’m very much looking forward to seeing the fantastic variety of submissions this year brings.” – Gillian Breen

Hans Galutera

Hans Galutera

Founder and CEO, Board Directors of New York State Education

HG DesignWorks LLC

Hans J. Galutera – Founder and CEO of HG DesignWorks LLC, has recently been nominated and elected on the Board of Education for New York State. Being in the design industry for over 25 years, Hans has been a co-founder and principal of New York-based BG Studio International, Inc. and is the past president of the Board of Directors for the International Interior Design Association IIDA New York Chapter. He is an Advisory Board Member for the International Council for Caring Communities (ICCC-UN Habitat) and a professional member of the Design Institute of Australia (MDIA). Hans is also recognized on the Executive Board for the Society of British International Design (SBID) based in London as the International Education Ambassador. As one of the NYSED Board Members he will serve and be one of the overseer of the district’s affairs (specifically interior design education and licensure). The NYSED Board has specific responsibilities to approve curriculum, employ a superintendent and submit a proposed budget to the district voters for their approval. He will continue to maintain the value of the interior design profession with ongoing outreach with various organizations such NY11+ which is dedicated to promoting public awareness of the interior design profession by providing a platform to showcase student work from prestigious New York State institutions.

Henry-Reeve---IHG-3

Henry Reeve

Director of Interior Design

InterContinental Hotels Group (IHG)

Henry is Director of Design at InterContinental Hotels Group. He is responsible for creating the interior design and guest experience for IHG’s Kimpton and Hotel Indigo brands across Europe. Since joining IHG in January 2015, Henry has worked across some of IHG’s most celebrated and award-winning design projects, including the launch of the first Kimpton hotel outside of the Americas – Kimpton De Witt in Amsterdam. He has led the teams responsible for the design of all new Hotel Indigo properties over the last 5 years. As well as designing new hotels in IHG’s pipeline, Henry has worked on more than 20 refurbishment projects across IHG’s existing hotels. Before joining IHG, Henry was Associate Director at for people, and Creative Director at numerous agencies cross London. Henry studied Mechanical Engineering at the University of Bristol, followed by an MA in Industrial Design at Central Saint Martins. Over the course of his career, he has been a lecturer and agency creative working in a wide variety of sectors from automotive, events, retail, and consumer goods before dedicating his time to hotel interior design.

Hubert - Dexter

Herbert Lui

Partner

Dexter Moren Associates

Herbert has extensive experience of working on complex mixed-use developments on challenging sites. Along with a strong awareness of stakeholder aspirations, he has a proven ability to convert constraints into opportunities. Herbert is a graduate of Westminster University and the Architectural Association in London, and the National University of Singapore. He joined DMA in 1999 as a Project Architect and was appointed a Partner in 2008. In 2018 he secured planning consent for the 252-room Bicester Heritage hotel, on a former RAF base in the heart of “motorsport valley”, close to a number of Formula One teams and the Silverstone Circuit. More recently in November 2019, he achieved consent for the third and final major phase in the refurbishment and expansion of the Mandeville Hotel in Marylebone, London. Herbert has also brought his hospitality experience into the multi¬family residential/PRS sector in Canary Wharf, and has been the design leader for several hospitality schemes in North Africa and Nairobi.

Iain Johnson

Iain Johnson

CEO

Rigby & Rigby

Rigby & Rigby CEO Iain Johnson has been a pivotal part the growth of the firm since its inception, dynamically executing the vision of a truly integrated design and delivery studio with full-service capabilities. A champion of the studio’s expansion, he has helped it to become a leading multiaward- winning name in ultra-prime delivery. Accredited in every division, the firm’s extensive expertise extends across development management, architecture, interior design, construction delivery and private client services, to create the most exceptional properties in the world. Johnson leads and oversees the group’s operational strategy and creative division – ensuring the brands individual identity, heritage and expertise is maintained and delivered as a complimentary offering, he is also creating collaborations with some of the world’s best architects and interior design studios providing clients a unique opportunity of choice within the full-service delivery model. At the heart of Rigby & Rigby’s approach is Johnson’s profound commitment to the client experience. Architecturally trained with 20 years of industry leadership and experience, Iain’s ability to understand every facet of the design process ensures he is perfectly positioned to support clients throughout their development journey. This includes Rigby & Rigby’s award-winning Special Projects division, where Iain leads a dedicated development and delivery team undertaking the most complex signature new build and heritage restoration projects, requiring an additional level of attention and care. Creatively Iain’s passion lays in driving innovation through research-based methodology, influencing the architectural and interior design studios to be more experimental and to maximise the client experience and enrich the user journey. The product being perfectly resolved residences, with a style defined as understated refined luxury, delivered with a service that is second to none.

Katherine-Pooley

Katharine Pooley

CEO & Founder

Katharine Pooley Ltd

Katharine Pooley is one of the most sought-after interior designers working internationally today. Recently named ‘British Interior Designer of the Decade’, ‘International Designer in Asia of the Year’, and ‘Entrepreneur of the Year’, her design ethos is both highly respected and uniquely far reaching. Her eponymous Knightsbridge Design Studio was established over 15 years ago and continues to create unmatched luxury interior designs for landmark commercial and residential projects in London and Worldwide for the most discerning clients. Overseeing her team of 47 interior designers and architects Katharine’s highly personal approach – she immerses herself in every detail of her client’s complex project – ensures a loyal international fan base for her impressive designs. Katharine’s aesthetic is very much client driven and she prides herself on being a complete design chameleon.

Leticia-FItzgibbon---Harrods

Letitia Fitzgibbon

Head of Harrods Interior Design

Harrods Interior Design

With over 17 years’ experience in the luxury interiors industry Letitia heads-up Harrods Interior Design, a multi-disciplinary bespoke design service by Harrods. In her previous role within the Harrods Home buying team, Letitia worked on redeveloping the home and furniture offering to provide carefully curated products that hero provenance, craftsmanship and heritage in helping to shape Harrods Home into the exciting design hub it is today. Letitia and her team of design experts travel the world in search of beautiful designs, the latest trends and the highest quality fabrics and products. Letitia’s design ethos centres around two key factors: relevance to the client and their lifestyle, and harmony of the design with its surrounding environment.

Lucy Savanis

Lucy Savanis

Design Principal

1508 London

Lucy is a Design Principal at 1508 London, an interior and architecture design studio that creates exceptional spaces worldwide. Specialising in exclusive residential, hospitality and branded developments, the designs she produces are not formulaic or style driven, but derived from measured principles. Originally trained as an architect at the university of Toronto, where she developed strong skills of spatial awareness, conceptual approach to design and passion for materiality, Lucy has honed her skills through her transatlantic experience working alongside some of the world’s leading figures in design, delivering luxurious private residences, hotels and developments for a discerning international clientele. With over 15 years of experience in the hospitality and luxury residential design industry, Lucy leads her teams at 1508 in realising prestigious homes, hotels and premium branded developments globally. At the heart of her work is a passion for harmony, purity of materials, understated luxury and bespoke details that lend a unique character and authenticity to every project.

Maria Vafiadis

Maria Vafiadis

Founder and Managing Director

MKV Design

Maria is an established thought-leader within the hospitality design world, admired for her roll call of exceptional and award-winning projects, sought out by discerning property owners and respected for the value she brings to all her work. She is as confident in imagining large, imposing spaces as she is in creating cosy niches; whether designing the boldly contemporary or within the classical genre, she draws on location and cultural heritage to create something unique. An architect by training and an interior designer by choice, she combines visionary use of space with design that reaches out beyond trend, that is commercially astute, innovative and delightfully surprising. Maria established MKV Design in London in 2000 after an early career which had taken her from Athens to Milan and onto the UK. Since then, she has cultivated a business which has worked across Europe, in the Middle East and in Africa. Current/recent projects include: Bürgenstock Resort in Switzerland; Costa Navarino, Greece; Matild Palace, a Luxury Collection Hotel, Budapest; the Sheraton Grand London Park Lane; Grand Hyatt Athens; Mykonos Grand Hotel & Resort; Athens Capital Centre Hotel – MGallery Collection; Grand Hyatt Hotel & Residences, Abu Dhabi; and Hôtel Royal Savoy in Lausanne.

Samantha Drummond

Samantha Drummond

Design Strategist & Founder of Habitus Design Group

Habitus Design Group

Samantha Drummond has lived and worked in Asia, Europe and the Middle East as well as in her native Australia. In the process, she has delivered design management and interior design in excess of US$25 billion, working alongside clients and hospitality visionaries to create resorts, restaurants and bars that are game-changing for their country and she has collaborated with the elite amongst architects, artists, chefs and luxury brands. In 2016, Sam established her own interior design firm, Habitus Design Group, which now has studios in London, Singapore and Denmark, and she is currently forming Husk, bringing together strategists, Michelin star chefs and design specialists to devise and deliver F&B concepts across the Globe. Sam’s wide skill set, design instinct and appetite for innovation mean that her current projects range from two new resorts in the Philippines and a hospitality development in Cape Verde to a fine dining restaurant and an exclusive menswear store in Copenhagen.

“I am delighted to be a judge of this year’s SBID Awards, a scheme that has done so much to champion outstanding design in both the East and the West. Having been based in Asia for many years and now with a new focus on Europe, I am looking forward to participating in a celebration of great design from both these regions of the world.” – Samantha Drummond

Sharon Lillywhite - Oliver Burns

Sharon Lillywhite

Founding Partner

Oliver Burns

Sharon Lillywhite is Founding Partner of Oliver Burns, a multi-award-winning architectural interior design studio that thoughtfully designs the world’s finest homes. Working across an exclusive portfolio of international turnkey projects, the team has a world- class reputation for bespoke commissions, super- prime developments and elegant spaces that are synonymous with a luxury lifestyle. Their exceptional architectural, creative, and development credentials together with the highest levels of personal service, enable them to act as trusted advisors to discerning private clients, developers and luxury brands. The concept of ‘Thoughtful Luxury’ underpins their approach. It is reflected in their designs, from the concepts they develop, through to the thoughtfully layered details they create with artisans and craftsmen. It is demonstrated in the unique understanding they have of their discerning clients and translated in their vision of client care. This approach ensures that all of their projects are thoughtfully designed, thoughtfully built and thoughtfully finished.

Stella - Accouter

Stella Gittins

Co-Founder & Group Director

Accouter Group of Companies

Stella Gittins is the Co-Founder of AGC, London’s fastest-growing portfolio of international award-winning Interior Design companies. Creating the benchmark in luxury living, the Accouter Group of Companies which is home to Accouter Design, A. LONDON and BoxNine7, delivers world-class interior architectural and furnishing services to the global property market and private clients. With 15 years of experience mentoring and directing diverse teams within the field, Stella has spent 7 years building AGC which has been voted one of the best places to work in property on multiple occasions. Taking a lead creative role for the Group, Stella is responsible for all aspects of brand and design and has published four bespoke publications that discuss every corner of luxury life. Featuring the inspiration behind Accouter Design’s schemes and collaborating with iconic brands such as Rolls Royce and William & Son, the fifth publication is due for launch in 2020.

Terry - Richmond

Terry McGillicuddy

Director

Richmond International

Terry joined Richmond International in 2002 with a background in leisure and retail consultancy. He has travelled the world and was based in the Far East and Middle East during the early years of his career. Now a Director of Richmond International, Terry is responsible for the company management, liaising with clients and has a very hands-on role throughout the design process. Terry has steered a range of Richmond International’s most notable projects with multinational brands and independent owners that have been honoured with awards and accolades across the hospitality design space, including Richmond International’s successful cruise ship design projects. Taking a personal and open approach to projects and forming great relationships with clients is integral to Terry’s way of working. He takes the time to understand the client’s needs, by discussing the brief, interpreting ideas and sketching concepts to ensure Richmond International’s high standard of work is delivered.

Entries for the SBID International Design Awards 2021 are open!  

View the Interior Design & Fit Out judges or click here to view the full SBID Awards judging panel.

To find out more about entering, visit www.sbidawards.com

The SBID International Design Awards introduces an exciting new panel of judges with a wealth of specialist industry expertise across the creative professions and related fields. Meet the people who will be evaluating your projects at this year’s SBID Awards!

Interior Design & Fit Out Judges:

Alicja Baxter - Dept of Education

Alicja Baxter 

Property Services Lead – London & South East

Department for Education, Capital Group

Alicja started her career in the built environment back in 2003 working for construction companies in Europe, USA and Caribbean assisting on delivery of commercial and residential build projects. In 2010 graduated with honours from the University of Greenwich in London with a degree in Estate Management and since then, worked as a commercial property surveyor in private and public sector, covering professional work, land acquisitions and disposals, compulsory purchase, Landlord & Tenant, asset management and strategy. Joined the DfE’s Property Services team in 2015 to manage property aspects of the Free Schools delivery, mainly land acquisition and asset management to support this fast-paced programme. Departments’ Free Schools Programme delivered over 800 new schools across the country to date, providing diversity and improved quality of education for primary and secondary aged children.

andrew-katz

Andrew Katz 

Partner

Prospect Hotel Advisors LLC

Andrew is a partner at Prospect Hotel Advisors LLC, which is a hospitality asset management firm. Prospect Advisors is responsible for The Blackstone Groups hotel portfolio globally and oversee the exclusive consultant partners that support the portfolios as well as providing third party asset management services for other Real Estate firms. As part of this role, Andrew oversees, Axios Hospitality Real Estate. Axios is the London based provider of Asset Management Services to The Blackstone Group in Europe and the UK, where they own 60 hotels. Prior to this position Andrew was Senior Vice President of Asset Management for Starwood Hotels and Resorts Worldwide. Prior to that Andrew has a long career in hospitality in operations having started his career at the Waldorf Astoria Hotel in New York City and as the General Manager at various renowned locations.

Bethan Ryder

Bethan Ryder

Executive Editorial Director

WGSN

As Executive Editorial Director of WGSN Bethan oversees the content produced by WGSN. Collaborating with a global team of senior strategists, analysts, and consultants, Bethan is the lynchpin working across content, marketing and product, ensuring that WGSN continues to lead the way as a world-class trend forecasting service. Bethan has over 20 years’ experience as a design, luxury and lifestyle journalist, contributing to numerous publications include Architonic, Hole & Corner and The Observer Design magazine and holding senior positions at Telegraph Luxury, Wallpaper* and ELLE Decoration. She has provided copywriting services for globally renowned brands including Absolut, The Rug Company, David Collins Studio and Exit Here and moderated talks for events including 100% Design, London Design Festival, Clerkenwell Design Week, Hotel Olympia and Milan Design Week. A design-lover, Bethan has written several books on hospitality interiors and sporadically hosts a podcast interviewing female architects and designers.

carlo-castelli

Carlo Castelli

Head of Cities Solutions Europe

Jacobs

Carlo Castelli is an architect and masterplanner. He holds a Master Degree in Architecture with distinction in 1999. In 2011 he completed a Master in ‘City Design and Social Science’ at the London School of Economics and Social Science. His experience as an architect spans across sectors and includes important contributions to the design process of internationally renowned buildings such as the Tennis Centre and International Broadcasting Centre for Rio Olympics 2016 and the 437m-high West Tower in Guangzhou, China. His focus in recent years has been on urban and regional projects. As Head of Cities Solutions at Jacobs Built Environment, Carlo leads multi-disciplinary teams and stakeholder engagement processes. Carlo is currently involved in the Edinburgh City Centre Transformation Plan, a mixed use, residential development in Dublin and a new city in Morocco.

Carol Doering - AAHID

Carol Doering

Certified Healthcare Interior Designer and Past President

American Academy of Healthcare Interior Designers

Carol is a senior interior designer, who has been involved in the design of healthcare environments for nearly 40 years when healthcare facilities were bland, uninspiring places to receive treatment, not places of wellness and engagement as they have become today. Project experience includes hospitals in small communities and large metropolitan areas, outpatient offices for single providers as well as multi-discipline ambulatory care centres with places for engagement and education as well as long term care communities where our seniors live in a variety of settings. The challenge of creating safe, healthy places for people to receive the care they need, for staff to feel supported in the often-stressful work that they do and that are also beautiful “distractors” is what healthcare design is all about. Carol is accredited by exam and experience as a certified healthcare interior designer.

Cass Saldanha

Cass Saldanha

Regional Creative Director

Apple

After graduating in Product Design and Visual Communications, Cassiano founded, run and sold a successful digital agency in the early 2000s. Since then he acted as graphic designer, art director and creative lead for more than 22 years, working in São Paulo, Los Angeles, San Francisco and Miami for major advertising agencies like Ogilvy, Publicis, DDB and RG/A. He’s done award-winning work for brands such as Nike, Google, Dove, Netflix, Schweppes, MasterCard, Adidas, IBM, Levis, Motorola, AIG, PepsiCo, LG, and Intel. In 2015 he joined Apple as a Creative Lead for Latin America and Caribbean. In a parallel life he tempers with natural materials, technology and product design.

Damien Bourke - British Council

Damien Bourke

Project Director, Foreign, Commonwealth and Development Office

British Council

Damien is currently the Director of Major Programme at the British Council. Amongst other projects Damien has just delivered the relocation of the British Council’s HQ to the Olympic Park in Stratford. He is currently in the process of delivering the relocation of the British Council Art Collection to the former IKEA building in the centre of Coventry. Prior to this, Damien worked at Tameside Council from 2012 – 2017 and in that time delivered a number of key schemes in Tameside (Tameside One, Ashton Old Baths, Godley Hill Road and others). Prior to this he was Chief Executive of Blackpool Fylde and Wyre Economic Development Company. During his career, Damien has also undertaken roles with the Northwest Regional Development Agency and with the Cabinet Office where he worked in the PM’s Strategy Unit as well as the Home Office for Jim Reid and Charles Clarke. Damien has considerable expertise in economic growth and development, strategic policy and planning and in local and national government.

Daniel Englender

Daniel Englender

Managing Director, London

Benjamin West International

Daniel has spent his entire working life in the furniture and interiors industry, initially combining his study of International Economics at London’s Middlesex University with the manufacture of hotel and commercial furniture. His family operated a manufacturing business that supplied hotels across the UK and Daniel expanded this business with a truly international outlook; by the time the business was sold in 2001, more than two hundred staff were employed making upholstery and casegoods within their Derbyshire factory. Daniel has worked on hotel projects in more than 40 countries around the world, regularly speaks on panels at investor and design conferences and is a member of the International Society of Hotel Consultants.

David Kaufman

David C. Kaufman

Global Digital Director

Architectural Digest

David Kaufman is Architectural Digest’s Global Digital Director. Prior to AD, Kaufman was most recently the founding editor-in-chief of Knewz.com, the search and discovery platform from News Corp, is a former New York Times Editor, the former Global Lifestyle Editor at Quartz and spent nearly five years at the New York Post where he was Travel, Home + Design Editor as well as Editor-in-Chief of Alexa, the Post’s lifestyle publication. Kaufman was responsible for growing both Alexa’s edit and advertising presence and developed new issues focused on topics ranging from Art Basel Miami Beach and the Frieze Art Fair to Design, the Hamptons and LGBT Pride. Kaufman has contributed culture, lifestyle and political pieces to publications ranging from The New York Times, The Wall Street Journal, The Financial Times and AirMail to Monocle, Wallpaper, Esquire and The Hollywood Reporter.

Debansu Das

Debansu Das

Chairman – Housing Diversity Network

Housing Panel, Construction Industry Council

Debansu has nearly two decades of experience in the UK housing sector. He passionately advocates sustainability & modern methods of construction. He has rich experience in UK offsite sector and is actively involved with several modular homes development projects. He has worked with numerous offsite contractors – from SMEs to established ones. On client-side, he works closely with senior housing professionals and key stakeholders to overcome barriers in embracing offsite, achieve sustainability goals and deliver “inclusive” design for new homes. He is also the Chairman of “Housing Diversity Network”, a leading social enterprise, for last 5 years and an active member of Housing Panel of Construction Industry Council. He champions “equality and diversity” in both construction and housing sectors. In the past, he was a Product Manager with blue chip companies like Philips and received numerous awards including “Marketer of the Year” & “European Marketing Excellence Award 2012”.

Dr Shamir Ghumra

Dr. Shamir Ghumra

Head of Building Performance Services

BRE

Dr. Shamir Ghumra leads the global BREEAM portfolio of sustainability standards which has been driving global improvements in buildings and infrastructure for over three decades. Shamir is an experienced ESG and sustainability leader with a strong belief in empowering others for commercial success. In his current role leading the Building Performance Services Division at BRE, Shamir supports the BRE mission “to be the world-leading innovation, science and data hub for the built environment.” Shamir is a Fellow of the Institute of Environmental Management and Assessment, a Chartered Environmentalist and a Visiting Professor at the School of Architecture, Building and Civil Engineering at Loughborough University in the UK. Shamir is also a member of the Institute of Directors and the vice -chair of the Leicestershire and South Midlands Branch. Shamir also takes an active interest in Green Finance; Global Infrastructure programmes and sits on the advisory panel of numerous projects.

“I am looking forward to being on the judging panel for the SBID International Design Awards; in particular, I want to see how the entries have taken into consideration broader environmental and social aspects into their designs. There are so many sustainability aspects great design can bring to life and make it an integrated part of the design without it feeling like an afterthought. I hope to be inspired by the breadth and talent from the creators of these designs.” – Dr Shamir Ghumra

Elise Nassour

Elise Nassour

Interior Design Director

Majid Al Futtaim

Elise joined MAF-Majid Al Futtaim Group in 2020 in the role of Interior Design Director, handling the Owner’s private projects worldwide. Previously, Elise headed the Design Studio at the “Engineering Office”, a multi-disciplinary company handling the various projects for the Dubai Royal Family. Born in Beirut-Lebanon, Elise has an immense familiarity of the region’s culture. She led a team of international Designers, building a coherent and skilled Design Studio powerhouse, delivering top notch, high profile Residential, Key commercial and Hospitality projects; entrusted by some of the leading hotel operators to design and execute large-scale projects. Elise is driven by her passion for Design with a sharp eye for details and proportions and an innate sensibility to colours and textures. She seeks her inspiration and creativity from all what she encounters throughout the day, anchored with her in-depth knowledge and understanding of every facet of the Design industry. Elise believes in the power of the human connection first, mediating balance between people and spaces, poetry, and logic; the recipe for a well-concocted collaboration and great achievements.

Francesca Berriman MBE

Francesca Berriman MBE

Chief Executive

The Chartered Institute of Architectural Technologists (CIAT)

Francesca Berriman has been Chief Executive at CIAT since 1995 and has worked within the Architectural Technology and built environment sector for over 30 years. Amongst her many achievements, Francesca led the Institute in gaining its Royal Charter in 2005; and also its recognition as a Competent Authority within the European Union. In 2008 she undertook the first built environment UK Institute AGM in Hong Kong. In addition to this Francesca is: a Trustee of the Building Research Establishment (BRE) and current Chair of its Programmes Committee; a Council member of (and former Vice Chair of both) the Society for the Environment (SocEnv), the Construction Industry Council (CIC); and is a member of Edge, a think tank for the built environment. Francesca has been a judge for a variety for awards such as the Women in Construction and Engineering Awards, and the Landscape Institute. She also sits on Panels and speaks at events and seminars internationally, most recently related to the Grenfell Tower fire and COVID-19. Francesca was made an MBE in Her Majesty the Queen Elizabeth II’s 2012 Birthday Honours for services to the Architectural Technology profession; in 2014 she received an Honorary Doctorate of Technology from Southampton Solent University; and was the keynote speaker at the 2016 National Building Design International Conference in Australia.

Helen-Brocklebank-judges-page

Helen Brocklebank

CEO

Walpole

Helen Brocklebank is CEO of Walpole, the trade body for the British luxury industry. Helen is a specialist in luxury media brands, building her career at Esquire and Harper’s Bazaar. During her ten year tenure, Helen founded the highly successful, multi-platform brand extension ‘Bazaar At Work’ for Omega and created enduring content partnerships with iconic brands including Bentley’s sponsorship of Bazaar Art and Esquire’s Man at the Top Awards for Glenmorangie. Most recently Helen established a content consultancy for luxury brands working predominantly with retail and media clients, including Liberty and Boat International. She brings to Walpole a deep understanding of, and passion for, the business of luxury, an unerring ability to conceive creative and impactful initiatives and an entrepreneurial spirit that drives their successful delivery.

Ingrid Abramovitch

Ingrid Abramovitch

Executive Editor, ELLE DECOR (US)

Hearst

Ingrid Abramovitch is a New York City-based design journalist and the executive editor at ELLE DECOR. A former staff writer and editor at House Beautiful, Veranda, and House & Garden, she has written widely on design, architecture, and lifestyle for a wide range of publications. She is also the author and writer of several books including her townhouse renovation guide Restoring a House in the City.

“Design is a global language that is made more interesting by its regional differences. I love the SBID’s international approach and as a design editor, it is a treat to see the best in design in categories ranging from homes to restaurants and retail spaces. I can’t wait to be inspired.” – Ingrid Abramovitch

Justin Hills - House of Lords

Justin Hills

Head of Property and Office Services

House of Lords

Justin is the Head of Property and Office Services for the House of Lords, responsible for property and facilities management services to Members and the administration. He also acts as chair and senior responsible owner on large projects across the Parliamentary Estate, either bicameral or specifically House of Lords projects. These have included building refurbishments and the conservation of the historic Westminster Hall, internal hammerbeam roof and two of the internal courtyards within the Palace of Westminster. He also attends bicameral boards for a number of Parliamentary projects including Elizabeth Tower. His previous experience within, projects, property and facilities management has been working for a London Borough and a large County Council.

Linda Hausmanis

Linda Hausmanis

Chief Executive Officer

Institute of Workplace and Facilities Management (IWFM)

On becoming CEO in 2016, Linda embarked on a programme to develop the Institute into a modern professional body and re-position workplace and facilities management as a value-creating profession. Today, IWFM provides value to a membership community of around twelve thousand and to the sector more widely. Its vision is to be the trusted voice of a distinct profession recognised, beyond the built environment, for its ability to enable people to transform organisations and their performance. Linda joined the predecessor British Institute of Facilities Management in 2007 where her education strategy enabled the Institute to become a regulated Awarding Organisation. She subsequently led the Institute’s work to develop professional vocational qualifications in facilities management which are now accredited and delivered internationally. She spearheaded the development of Professional Standards for facilities management which are now embedded by employers in the recruitment, development and management of professionals in the UK and beyond.

“Coming from a professional body that understands the connection between place and people in the creation of high performing workplaces, I’m very much looking forward to celebrating interior design excellence and the innovative creativity behind it, across a range of settings. I’m thrilled to be a judge in these important Awards”. – Linda Hausmanis

Mari Balestrazzi

Mari Balestrazzi

Director, Environments Design

Airbnb

As Director of Operations for Environments, Mari oversees the team that designs Airbnb’s offices worldwide, and collaborates with real estate developers to create new models of housing that support Airbnb’s goal to make it possible for guests to experience the world in a more authentic, connected way. Before assuming her role at Airbnb Mari held numerous positions within the hospitality design industry. Most recently she was Vice President of Design Services for Hyatt Hotels in Chicago, where she oversaw design for Hyatt’s portfolio of full-service hotel brands throughout the Americas region. Prior to Hyatt Mari was the Group Director, Architecture at Value Retail based in London and Senior Vice President of Design for Morgans Hotel Group in New York. Mari’s first in-house role was as Global Director of Design for St. Regis Hotels. Before transitioning to in-house design roles, Mari got her start as Studio Director for Aero Studios Limited in New York City where she oversaw new construction and renovation projects, both residential and commercial, including the hotel 60 Thompson and Giorgio Armani’s private residence in Manhattan.

“I am honoured to be a judge in this year’s SBID Awards. The range of projects and the quality of past award winners has been exceptional. I look forward to celebrating innovation and excellence again this year.” – Mari Balestrazzi

Mulianto Halim - Disney

Mulianto Halim

Interior Design Principal

Walt Disney Imagineering Asia

Trained as Architect, having to work in both Architecture and Interior Design for over than 20 years, Moel is a Hong Kong based Interior Design who currently holds the position as Interior Design Principal in Walt Disney Imagineering Asia, Ltd. Moel hold BS in Architecture degree from Tarumanagara University, Jakarta – Indonesia. Before joining Disney was working with notable Architecture and Interior Design Firms in Jakarta, China & Hong Kong, mostly working with high luxury residential, Hospitality and Entertainment like Five Stars Hotel and Casinos in Macau. Moel join Walt Disney Imagineering in 2015, from that moment his main specialty is working with amazing talented people from Disney to build thematic and storytelling base interior space, his previous projects included Disney’s Explorer Lodge Hotel, Ironman Experience, Antman and the Wasp “Nano Battle”, and recently open Castle of Magical Dreams all located in Hong Kong Disneyland. Moel has a passion in specialty design, like art glass, themed lighting, and thematic FF&E items. His recent accomplishment is designing Hong Kong Disneyland New Castle of Magical Dream Art Glass, collaborating with Indonesian Art Glass studio.

Nuno Fernandes

Nuno Fernandes

Design Director EMEA

TÉTRIS

Nuno lives and breathes design for the past 25 years working in the design and architecture industries in 5 continents in very diverse capacities and in pretty much every sector such as corporate, healthcare, retail, government or education. In his role as Design Director EMEA for the D&B company Tétris his aim was to unify and bring together over 200 architects and designers in almost 20 countries harmonizing relationships of different cultures, languages and processes and pushing the envelope of design excellence no matter the client or location. Over the course of his career he has been a creative designer, a strategist, a project director and a mentor with several articles in the media and a keynote speakers in diverse events. He is a firm believer in the universal power of design to move people into a better life.

Paola - Starbucks

Paola Tassara Oromí

Design Director

Starbucks Coffee Company EMEA

Paola Tassara Oromí, AIA, is an architect and designer based in London. Paola started her career working for numerous architecture practices in France and the Netherlands prior to moving to Los Angeles. There, she worked for Frank Gehry, collaborating on the design of several museums and cultural institutions worldwide. Having established a solid foundation in architecture, Paola then began to focus on interior design. With NYC-based ICRAVE Design and later, her own firm, Tassara A+D, her work expanded to restaurant, nightclub, boutique hotel and retail design. Since 2016, Paola has been a Design Director for Starbucks Coffee Company, currently leading the design for the brand’s stores in EMEA.

Peter Exley

Peter Exley

Director of Architecture & Professor

Architecture is Fun, Inc. & School of the Art Institute of Chicago

Peter Exley, FAIA, has established an internationally recognized practice of architecture for children, families, and communities, elevating the standards of design for learning and play environments. He is the co-founder of Architecture Is Fun, a Chicago-based, woman-owned architecture, design, and consulting firm. Dedicated to helping the next generation of architects, Peter has also been an adjunct professor at the School of the Art Institute of Chicago (SAIC) for more than 25 years. He led the American Institute of Architects as its 97th President in 2021. The eponymous book, Architecture Is Fun, co-authored with Sharon Exley, was published in 2021.

Sarah Whiting

Sarah Whiting

Dean and Josep Lluís Sert Professor of Architecture

Harvard Graduate School of Design

Peter Exley, FAIA, has established an internationally recognized practice of architecture for children, families, and communities, elevating the standards of design for learning and play environments. He is the co-founder of Architecture Is Fun, a Chicago-based, woman-owned architecture, design, and consulting firm. Dedicated to helping the next generation of architects, Peter has also been an adjunct professor at the School of the Art Institute of Chicago (SAIC) for more than 25 years. He led the American Institute of Architects as its 97th President in 2021. The eponymous book, Architecture Is Fun, co-authored with Sharon Exley, was published in 2021.

Entries for the SBID International Design Awards 2022 are open!  

View the Product Design judges or click here to view the full SBID Awards judging panel.

To find out more about entering, visit www.sbidawards.com

In this week’s interview with 2021 SBID Awards Winner Lalique, UK Managing Director, Frederick Fischer explores the effort and craftsmanship that goes into creating their products, and dives into the company’s values and work processes.

SBID Awards Category: Furniture – Residential

Practice: Lalique

Entry: Cactus Coffee Table

How important is it to enter the SBID Awards and receive industry recognition for your work?

It is very important and an honour for us to achieve recognition from our esteemed industry peers in such a beautiful and enjoyable setting at such a well organised event. Aside from the obvious accolade for which we are extremely grateful – particularly to everyone who took the time to vote, it assures our design teams and hugely talented craftsmen and women in our factory in Alsace that what they are producing and creating is the very best. It also of course helps when we are speaking to clients and customers from across the world to say a piece has been celebrated in this way.

What do you think made this particular design an award winner?

The Cactus coffee table is a reimagined classic design first created in 1951. It is a beautiful, timeless and strong design that embodies the creative genius and unique expertise of our design masters.

In order to participate in the creation of the Cactus table, our craftsmen and women must have received the distinction of Best Craftsmen of France. Successfully bringing together talent, timing and temperature, six dedicated glass masters combine an exceptional mastery of modern technique. It takes around 10 weeks to create the piece and craft the legs alone.

Lalique - Lalique cactus coffee table (4)

What was the inspiration behind reimagining a classic Lalique design to create the Cactus Coffee Table?

Across all our collections, the original designs of Rene Lalique are an inspiration. We work with our heritage and know how – from the archives but also with our creative teams in Paris led by creative director Marc Larminaux to create pieces that will work with interiors today. We were asked by clients many times if we could create a coffee table to suit contemporary and traditional interiors and the Cactus design sits perfectly within this.

The Lalique factory will soon celebrate 100 years. To what do you attribute the brand’s long-standing success, and how does this translate into the products you design?  

The Lalique name is synonymous with craft, luxury and savoir faire and the French art of living well which is evident in all our pillars – hospitality, art, interior design, decorative items, jewellery and perfumes.

It takes around seven years to qualify as a glass maker in the factory and it is an extraordinary skilled and precise craft. It is a gift to be able to work so cleverly and skilfully with your hands.

Lalique CEO and Chairman, Mr Silvio Denz is also a visionary and we have collaborated and worked with some of the most celebrated artists, architects and designers as well as like-minded luxury brands such as Damien Hirst, Sir Elton John, Zaha Hadid, Mario Botta, The Macallan and Singapore Airlines to name a few.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

It is a very exciting time to be at Lalique as our world expands and grows.

We have some very exciting collaborations coming up and we also recently opened a new gourmet restaurant and the first Lalique boutique in Scotland at The Glenturret – Scotland’s oldest working distillery which is also home to the finest whiskey bar in the world – designed and created by Lalique.

What advice can you give to young designers starting out in the design industry?

Work hard, be resilient, travel and explore as much as possible and be kind and polite. The design industry is a small world.

It’s a world of opportunity for young designers now as the barriers between art/interiors/fashion and design merge and we have some very talented creatives – good luck!

Questions answered by Frederick Fischer, UK MD, Lalique.

Frederick Fischer

Lalique has more than 130 years of savoir-faire and creative excellence in the French “Art of Living”, producing timeless creations: art objects, light fixtures, furniture, jewellery, fragrances and more – all “made in France”.

Hey! I am first heading line feel free to change me

If you missed last week’s Interview with SBID Awards’ Overall Winner Angel O’Donnell, click here to read it.

This week’s instalment of SBID’s Product of the Week series features an unconventional lighting design by 2021 SBID Awards Finalist, Light.iQ.

SBID Awards Category: Lighting

Practice: Light.iQ

Project: SKP-S

Shin Kong Place South (SKP-S) in Beijing has opened its doors on December 2019, and it promises to change the way luxury retail is perceived. Gentle Monster and SKP wanted to engage all our human senses (by hearing, smelling, seeing, and touching) once we enter this department store. All luxury brands embraced this unusual concept and created innovative interiors.

The lighting departed from the traditional forms of shopping illuminations too. Dark and moody corridors were introduced instead of flat and evenly lit ones. The result is an immersive experience full of art installations combined with interactive displays to keep customers on their toes even when they are circulating between shops.

The SBID International Design Awards programme serves to recognise, reward and celebrate design excellence across a broad range of categories spanning Interior Design, Product Design and Fit-Out. Click here to find out more. 

In this week’s interview with 2021 SBID Awards Overall Winner, Angel O’Donnell, the practice’s co-founders reflect on their journey in the interior design industry and discuss their approach to incorporating local influences and culture into their designs.

London-based interior design studio Angel O’Donnell has created award-winning interiors for private homes, luxury show apartments and vast, mixed-use developments around the world. The studio prides itself on not having a signature style. That way, they can create beautiful and ownable designs that are 100% tailored to each client’s wants and needs.

SBID Awards Category: Overall Winner

Practice: Angel O’Donnell

Entry: The Dumont

How important is it to enter the SBID Awards and receive industry recognition for your work?

Hugely important. Without question. We’ve said it before to our followers on Insta: the SBID is a lobbying titan and we’re thrilled to number among its members.

It’s a much loved and deeply respected organisation. How could it not be? In your own words you ‘represent, defend and promote professional interior designers in the UK and in 71 countries worldwide’. Affirmations don’t get much stronger than that.

And, yes, it’s lovely to be recognised by your peers and role models. The SBID always attracts a stellar judging panel packed with industry luminaries at the top of their game. So, naturally, when they give your work the thumbs-up, it’s seriously validating. And people do regard you differently afterwards, there’s no doubt about it. Clients love it, too, which is always a good thing when you’re pitching for increasingly bigger and splashier creative opportunities.

Angel-O'Donnell---The-Dumont-(4)

What do you think made The Dumont an overall award winner?

Tough question. We’re still pinching ourselves that our project received that honour. The competition, as always, was fantastically strong.

Our guess is that The Dumont has something for everyone. The design manages to blend a lot of elements: earthy pigments with calm neutrals, densely textured fabrics with smooth glass and metal finishes, kaleidoscopically bright art with delicate objet. On paper, it sounds like a heady mix. But in reality, these things come together like old buddies: happily and without friction.

The judges may have also appreciated just how much was bespoke. Everything from wool-bouclé swivel chairs and curved velvet sofas to plushly padded upholstered walls and a bronze-clad fireplace was designed in-house.

The artwork, too, was a major part of our design. We lavished our client’s home with specially commissioned acrylics, hand thrown ceramic bowls, delicate origami, metal sculptures – even an intricately beaded African ceremonial crown.

That said, there’s a playfulness to these pieces. Nothing takes itself too seriously. We always want our designs to feel relatable. Luxurious, yes, but also accessible. We think a lot of people can imagine themselves living in the rooms we design.

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When working on a new residential project, how do you incorporate local influences, artistry and culture from the surrounding area into your design?

We’re always careful when we take inspiration from an area. We don’t want to get swept up in lots of stimuli, no matter how fabulous, as this would drown out a client’s needs and wants. We also don’t want to create anything pastiche-y or thematic. So, we tend to think abstractly about our surroundings. For instance, in The Dumont, our client wanted us to create an interior that could echo the vibrancy, artistry and culture of London. Dizzying as that brief was, it prompted us to fill mood boards with lots of colour and pattern. To collaborate with local craftspeople. And to think about artists from around the world to reflect the capital’s rich melting pot. It wasn’t a literal interpretation by any means, but it nailed the brief.

More recently, we were tasked with creating a quintessentially British pied-à-terre in the heart of Chelsea. We set about defining what ‘quintessentially British’ means to us and concluded that it’s about craftsmanship and the assemblage of unique and creative pieces. With this interpretation in place, we worked on producing a series of lively and vivacious rooms, filled with expressive prints, rich hues and beautiful detailing.

The bedrooms were treated to handmade Savoir Beds. Other rooms featured sculptural lamps inspired by the late great Barbara Hepworth. Walls were filled with artwork by an exciting mix of British talent, including an original Damien Hirst giclée print on aluminium, and an explosive figurative oil on canvas by rising star, Jack Penny. There were also whimsical pieces, like a pale pink cuckoo clock and prints of early 19th century botanical drawings of Japanese Sago Palms. It was like nothing we’d ever done before, and the result was fantastic.

Tell us a bit about your journey in the interior design industry. What have been the most rewarding takeaways since launching Angel O’Donnell?

We’ve been travelling very fast, on a vertiginously steep trajectory, for just over three years now. And what we’ve learned is just how much there is to learn. Always. We never stop. Every pitch, client, project, building, problem, solution, collaboration, challenge, creative block, creative breakthrough – it’s different every time. And yes, it can keep us awake at night – but the end result always makes it worthwhile.

We’ve grown stronger as a team – and we’ve grown our team. We’re now responsible for people’s livelihoods and creative fulfilment, which is daunting but also incredibly rewarding. There’s lots to be thankful for. Every project we win and every design we install gives us a buzz. We don’t take any of it for granted – especially those landmark moments when you’re pronounced overall winner at the SBID. That blew our minds. What a fantastic accolade. Even better that it coincided with our 3rd year anniversary.

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Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

Our next steps will be to continue nurturing our team and looking after our clients. Beyond that, we’ll be working on two 2,500sq ft apartments in The Corniche, Albert Embankment. We’re super excited to see how this iconically curvaceous building will influence our designs. Also, we have what can only be described as a culturally epic project waiting in the wings. Frustratingly, we can’t reveal more than that right now. But as soon as we’re given the green light, you won’t be able to stop us from telling you all about it.

What advice can you give to young designers starting out in the design industry?

When we’ve interviewed young designers in the past, the ones that have stood out to us have had a strong sense of self. They’re still teachable – we should all be that – but they’re not daunted by others who have been in the profession a long time.

To have conviction in your decisions is a powerful thing. To stand by a design choice can often open people’s eyes to new ideas and encourage them to take leaps of faith. That’s when great things happen between creatives and clients.

Of course, everything’s a balance. There’s no point digging in your heels when the people you’re presenting to are shaking their heads in disbelief. Designs have to be bought. It’s a business like any other.

But be confident. Don’t be swayed by trends. And drink in as much design – from as many disciplines – as your senses can handle morning, noon and night. Interior design is a beautiful, forever burgeoning craft. It’ll never stop evolving. And neither should you.

If any aspiring designers reading this want to show us their work, please do. We’re always happy to meet new talent.

Questions answered by Richard Angel and Ed O’Donnell, Co-founders, Angel O’Donnell.

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For over two decades Richard Angel and Ed O’Donnell have created elegant and inviting interiors for both private clients and developers; their partnership is rooted in a deep respect for each other’s skills, and is built on a mutual desire to deliver an authentically personal and in-depth service to their clients. From full interior fit-outs to more specialised requirements, such as sourcing bespoke artwork and objet, they provide a complete interior design service.

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