Q&A with Mane Design: Fitness Club Created for Individual Comfort

In this week’s interview with 2022 SBID Awards winners of the Healthcare & Wellness Design category, Mane Design, Mane Mehrabyan explores the concept of the project and shares how they achieved set goals, including respecting personal space in a public setting.

The fitness club’s concept focuses on individual training and visitors’ personal comfort. The premium level is finely emphasized by the club-style design.

Firstly, tell us a bit about the design of your project. What were the key ideas, concepts and processes behind it?

The main point of the realization of an exceptional health club’s design was the creation of a comfortable, elaborated, multifunctional sports territory for humans with personal space values. It is a fitness club that upgrades health via sport. The training hall is intended for individual pieces of training accompanied by a personal trainer and not more than five people at a time. Visitors’ personal space and comfort were the priority that is successfully brought to life by our design studio.

Modern style combined with sumptuous materials is an ideal match for the design of this close-type club.

What was your biggest takeaway or highlight from completing this project?

When I see the magnificent result of our work after the completion of each project brought into life from the scheme, I always feel great moral satisfaction and joy.

What has winning an SBID Award meant for you and your business?

We are so very happy and appreciative to the competition for such a high valuation of our work. It is very precious for our studio to have such a high-level international award.

What tools/techniques did you use to ensure the visitors’ personal space and comfort are respected in such an open and public environment?

The Club concept provides only five-person training at a time, and there are well-thought comfortable men’s and women’s locker zones.

Each shower box consists of the cabin itself and a prebox dressing personal area if the clients prefer not to be in the common area.

What is the key to designing a beautiful sports centre, where the equipment is prone to creating a feeling of cluttered space?

The key to a beautiful sports centre is comfortability and correct logistics. Each zone must be in its correct place for a cozy stay in the club. What concerns the design, it must provide the feeling of an atmosphere of non-cluttered space.

Can you tell us about the choice of lighting for the project?

All lightning was created and realized by our studio specially for this club. We are proud with coping with such a complicated task.

Questions answered by Mane Mehrabyan, Founder and Head, Mane Design.

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In this week’s interview with 2022 SBID Awards winners of the Hotel Bedroom & Suites Design category, Brime Robbins, Maria Brime & Garrett Robbins shine the spotlight on the intricate details of their project, discuss their design approach and talk about connecting the world and translating the stories and culture through design.

Brime Robbins were commissioned for the interior design at Andaz Prague, the first Hyatt hotel in the Czech Republic and the first luxury lifestyle hotel in Prague. In the historic building known ‘Sugar Palace’ Brime Robbins worked to not only preserve and elevate the historic features of the building but create an experience integral to the identity of Prague itself.

Firstly, tell us a bit about the design of your project. What were the key ideas, concepts and processes behind it?

In transforming the historic Sugar Palace building into a luxury Andaz hotel, Brime Robbins harnessed the central design inspiration of Czech myths and legends; making “the global local”, and transporting guests to a legendary world beyond the restored casement windows and crown mouldings.

Awoken from their slumber within the dormant building, the characters from the legends emerge from the walls and floors to greet guests and guide them through an unforgettable journey through Andaz Prague. This design approach connects visiting guests with a strong, passionate sense of place, reconnecting native people of Prague with their childhoods and engaging with local artists and craftsmen with modern and refined materials. Guests are immersed into a world of never-ending stories, which inevitably they will pack into their suitcases and take home with them, telling friends and family far and wide…and hence creating a larger, more global story from the heart of Prague. It is this sharing of our hearts, which then makes the entire hotel experience intimate, unique and very personal.

What was your biggest takeaway or highlight from completing this project?

The biggest and most positive takeaway from this project was the exceptionally strong emotional, visceral connection between the people of Czech Republic and the stories anchoring the design. Often when designing spaces, there is a core concept and/or story which can be just as interesting and unique but have come nowhere close to the personal connection for each and every person in Prague, and Czech Republic.

For this project, we spent a lot of time at the concept stage – mesmerised by Czech Republic and Prague being so enchanting and rich in culture – that is how we came to that heritage and culture being such a focal point to be harnessed and encapsulated into the design.

It truly has been amazing how something so simple could have such a large, withstanding impact. During tours and events, some people have been on the verge of tears with such an emotional connection to the design that remind them of their grandparents reading them these stories and so on.

What has winning an SBID Award meant for you and your business?

To achieve such recognition and an overwhelming positive response to our concept and design has been unbelievable. Such recognition from the industry and wider design community has really propelled us to strive for nothing less than ‘award-winning’ concepts and designs going forward. It has really highlighted how crucial the symbiotic relationship is between concept and design and the integration between the two.

Winning an SBID award has meant greater exposure in the UK and Northern Europe from such a prestigious and well-respected body, truly catapulting our designs from the local, to global.

On top of this, winning the award adds great value to the property itself, whilst nurturing our current and future relationships with our clients. This should also hopefully support us when approaching future projects as such proven success and positive track record highlights how universally, the BR approach, is an approach like no other. This recognition puts the spotlight on how being so intrinsically personal and emotional can create a strong connection with the place itself, whilst simultaneously creating an unbreakable bond with guests through the design and narrative.

For this project you were asked to create an experience integral to the identity of Prague itself. What is your approach/design process for this kind of brief, especially being a design practice based abroad?

As we mentioned, we spent a lot of time and concentrated efforts during the concept phase to ensure the stories and narrative could truly shine through and connect to one and all. We spent a lot of time speaking to people in Prague, gathering research, and fundamentally immersing ourselves into local cultures to support such an enriching narrative.

We became in love with the idea of retelling these stories but in a more uplifting style that would translate into interior design. It’s been an unbelievably fun process to now see these stories emerge from the walls in front of you.

It is important to note, we were not trying to imitate Czech culture but to create an authentic representation by translating such rich culture to a relatable and mesmerising narrative widely understood across the globe. There truly is something wonderfully innate about engaging in a story or fairy-tale, something universal that supports an immersive experience – often providing a stronger understanding of ourselves during the process.

Hotel rooms too often create a feeling of coldness and unfamiliarity. How did you ensure the guests would feel at home staying in these suites?

For us, it is vital to capture interest and create moments to pause and engage. Very much like the narrative within a story, it’s important to create areas to be in awe of, encouraging a moment of pause, reflection and enjoyment. And this was key for Andaz Prague, especially for such an enriching lifestyle brand.

We explored touches of residential styling and sensibilities to create a ‘home from home’ experience along the way. From the smallest details that connect guests to something they may have in their home or are familiar to a home they know. It’s important to design in a way that makes you literally want to dive into and feel at home.

From damask, textured wallpapers to a distinctive chaise longue and umbrella stand. With high quality craftsmanship and materials that reflect a sense of home and warmth, guests can feel like they’re in a special place; their very own luxury, their own little world.

Can you tell us more about your company ethos? What role does interior design play in “making the global local”?

Our ethos to ‘make the global, local’ represents a wonderful synergy and the opportunity to make such a large, fast-paced world, feel smaller, connected and intimate.

There are so many things to fall in love with about each and individual culture, and this couldn’t be truer about Prague and Czech Republic. The designs for Andaz Prague create deep connections coupled with a sense of mystery and intrigue, a unique unforgettable experience for all. Guests will find reasons to return, relive and indulge through the experiences presented through the design.

This rich emotional connection is formed through multiple layers of detail within a 360 design approach. Throughout the immersive journey, you are faced with hidden treasure after hidden treasure, with guests longing to pack up these experiences in their suitcases to take home with them. Making the global, local.

It is important to recognise local cultures from a global perspective, creating an ambience that guests want to pocket and travel with so that these stories can be retold globally, day after day, whether verbally or visually in the ever-growing world of social media. As small as the world is, people can feel connected to Czech Republic without even having visited.

Questions answered by Maria Brime & Garrett Robbins, Co-founders, Brime Robbins.

In this week’s interview with 2022 SBID Awards winners of the Residential Budget Up To £50,000 category, Co-founder of ID4U Studio, Viktoriya Moshchynska shares the concept and decisions behind the design, approach to enlarging a small space and working within the budget.

This small apartment was made for rent. It was important to create space that would fit a lot of people’s expectations but preferably for a young couple. The building is situated in beautiful place surrounded by nature.

Firstly, tell us a bit about the design of your project. What were the key ideas, concepts and processes behind it?

Because this property was made for renting the main idea was to create a simple design which can easily meet expectations of working singles or a couple. We also wanted to replan the space so it could look bigger and lighter and every inch of it could be functional. Our work started with layouts and constructive documents. Because our budget was limited I had to use some materials that were in stock at that moment. For example, we chose this simple white textile for the kitchen but decided to put it in a chevron way and make the black seams.

What was your biggest takeaway or highlight from completing this project?

We never thought about this project as of a special one. We just tried to create a nice place. Our client gave us full freedom within the budget and this worked out very well. This means that the best result is achieved when your client trusts you.

What has winning an SBID Award meant for you and your business?

We are from Ukraine. We know that there were 16 Ukrainian projects that got into the final in 2022, two of them won a category. I think, it shows that the interior design sphere is well developed in my country, and the work of our architects, designers and manufacturers, as well as my work personally, meets international standards and trends. It’s an important message that we as Ukrainians send to other European countries.

How do you approach design projects with a limited budget? Do you have any tactics you use to get the most out of it?

After 14 years of work I now know exactly which parts of an interior are worth spending on and which are not.

Space changes that require constructive works are worth spending on. I also never use cheap bathroom sets and taps, etc. The rule is simple: you shouldn’t save on things that are in-built within the apartment.

The other important rule is never buy fake. I can always find interior objects within the budget. I like to buy small furniture and decor from mass market producers. At the same time I only use authentic Art for my projects. It’s my favorite mix of something expansive and something cheap. Like when you wear an H&M t-shirt with a GUCCI skirt.

The wall inside the apartment was replaced with a glass one – what was the inspiration behind it and were there any difficulties/considerations that came with that?

In my strong opinion, inner architecture is the main thing of future interior. Standart planning never works. Rooms in this apartment were divided by a wall. It made them small and dark. Decision with a glass wall came to my head the first moment I entered the apartment. I instantly knew that we needed it. The only thing that stopped us was the price. But we assured my client that it was worth it. And she never regretted it. The wall completely changed the space by making it look bigger and lighter.

The space, although small, seems spacious and airy. How did you achieve this effect in this project?

Apartment used to have a covered separated gallery. We decided to add it’s space to the living room. We demolished the wall between the living room and the gallery. The living room became bigger. But the most important thing is that we could now enjoy this wonderful view over the Dnipro river through big windows which we didn’t see before. A lot of natural light now fills the whole apartment through the windows and the glass wall and makes it look airy.

Questions answered by Viktoriya Moshchynska, Co-founder, ID4U Studio.

In this week’s interview with SBID Awards Product Design judge and Founding Partner of Oliver Burns, Sharon Lillywhite shares her approach to creating unique design narratives, enhancing user experience through design, and talks about finding the balance between beauty and functionality.

What impact does the power of good design have on user experiences?

When we are designing a space, I spend time getting to understand what environment and atmosphere the client wants to create. As Coco Channel once said, ‘An interior is the natural projection of the soul’. To achieve this, our design studio always uses a multi-sensory approach to enhance any surroundings. A powerful design tool to achieve this is colour, which plays a central role in influencing our moods and the atmosphere within a space. In one of my projects for ‘Veterans Aid’ I used colour psychology to transform the existing space into a warm and inviting home for 55 former members of the British military who were in crisis. The result was a warm, welcoming space with elements of discreet luxury that inspires confidence in the residents.

When designing for the luxury market, how do you approach the product specification? What are your top considerations?

Our designs are born out of a story that either the property or the client wants to tell, making it a space with a unique narrative. This concept drives the requirement for bespoke pieces with the highest level of craftsmanship and design. Our clientele are seeking exclusivity and exceptional quality, and this is where we enlist the skill of artisans and craftsmen to create something extraordinary. From hand-painted wallpapers to embroidered linens, we feel very proud to work alongside these specialists to deliver something truly outstanding.

Can you describe the concept of Thoughtful Luxury? How can this be achieved through interior design?

At Oliver Burns, our ethos is ‘Thoughtful Luxury’, where design goes much deeper than just the aesthetic to reflect deeper values and meaning. The concept of Thoughtful Luxury underpins everything we do. It is reflected in our designs, from the concepts we develop, and is demonstrated in the unique understanding we have of our discerning clients and translated in our vision of client care. From concept to completion, this approach ensures that all of our projects are thoughtfully designed, thoughtfully built and thoughtfully finished.

As a designer, how do you strike the perfect balance between beauty and function?

A space is to be enjoyed and lived in and I don’t believe that there should be a compromise when it comes to beauty and function. If there is a piece that I know will work well aesthetically but may not be the most functional, then I will always try to work with designers to create something bespoke that I know will deliver on both elements.

Finally, what advice can you give to designers entering the SBID Awards?

Make sure that your project stands out and has a unique element to it. It needs to be inspiring and innovative, presenting something that we have not seen before. I am always looking for attention to detail, so make sure that every product and finish counts.

Questions answered by Sharon Lillywhite, Founding Partner, Oliver Burns.

In this week’s interview with SBID Awards Product Design judge and Creative Director at Casa Forma, Carolina Sandri defines contemporary luxury, and shares how approaches to design differs around the world to compliment client lifestyles.

You originally launched your architectural studio in Brazil before moving to the UK. What did you learn from this transition, and did the cultural differences play a role in influencing your design approach?

All nationalities have their own culture that shapes their lifestyle preferences, while in university to get my architecture degree I enjoyed reading about people’s history and their cultures, how they lived and worked.

In my studio in Brazil, I learned that Interior Design and Architecture is about much more than designing for aesthetic appearance. It has to consider communication and the key user experience – from how people move around space and interact with objects or people, to how the spaces work according their cultural choices.

When I moved to London, which has been home for me for the past 17 years, I was very proud to be working in the centre point where international design and vision comes together. London is the place where the biggest window to design is!

Most of our clients are global citizens and have homes in many different places, the majority have the same “international” taste when it comes to design, but what we always take in consideration is that, despite having a taste that focuses on unique items of high quality, they are also individual people that have their own cultural preferences that need to be taken in account.

In the context of luxury interiors, what key characteristics do you look for in the products you specify?

During the years we developed a well-selected supplier database of the best craftsmen and artisans that can bring things from different parts of the world to help us transform our visions into reality. We live in a world where you can go all over and come back with the most amazing materials and fabrics – its remarkable of what we can do.

The most important characteristics that we look for in a product is the superior quality, intrinsic durability, and uniqueness that the product has.

How can the power of good design influence user experiences and compliment client lifestyles in the residential market?

One of the most important steps in the design process is to spend time with the client at the beginning of the project to fully understand the brief, listen to the client’s journey and history so we can be assured that he design decisions that we will help them make along the way are the correct ones.

These decisions are very important as they have the power to influence the users’ experiences and compliment their lifestyles. Through furniture choice and layout, lighting, finishes and acoustic design, we can influence how people will be using the spaces.

What does contemporary luxury mean to you? Do expectations of luxury differ globally, and how do you ensure a client-driven approach to your projects?

Integrating elegance and technology in a well-resolved balance that culminates in a space that is both stylish and usable is contemporary luxury to me. I believe that expectations of luxury are very individual, as each person have their own taste and style, so they also have their own definition of luxury. What may be considered as luxury for one person may not be for another.

Everybody is unique and to ensure a client-driven approach to our projects, we focus on fully understanding the life and needs of a particular space, concentrating entirely on what’s important to the client and their lifestyle.

Finally, what advice can you give to designers entering the SBID Awards?

Trust your vison and listen to learn. We live in a world of inspiration and creativity and if you work with passion, you can create a design that is truly special and will be well recognised.

Questions answered by Carolina Sandri, Creative Director, Casa Forma.

The SBID International Design Awards finalists for 2022 have been revealed, boasting an impressive shortlist of award-worthy entries across Interior Design, Product Design and Fit-Out. From the design scheme, materials used and products specified through to the final fit-out installation, the SBID Awards champion design standards across the supply chain in the design, procurement and execution of outstanding interiors!

To complete the third and final stage of judging, the online Public Vote is now open! Worth an influential 30% of the final scores, it’s your chance to sway the results and decide which finalists you think deserve to take home a prestigious SBID Award! You can only vote once per category, so choose wisely and vote for your favourite designs!

Voting closes at 5pm (BST) on 24 August

Voting closes at 5pm (BST) on 24 August.

Visit www.sbidawards.com to find out more!

In this week’s interview with SBID Awards Product Design judge and Chief Executive at Scott Brownrigg, Darren Comber talks about the power of innovative design thinking, its role in future proofing our environments, changing and enriching our lives. He also shares what role the sustainable aspect will play in his judging process.

How important is innovative design thinking when it comes to the future of our built environments?

Innovative design has the power to help address the climate emergency, future proof our built environment, and ultimately enrich lives. We need holistic, culture-led approaches that look beyond aesthetics and current trends in order to create spaces that people choose to be in. The pandemic has caused a significant shift in our thinking; people want to occupy spaces that have been designed with sustainability in mind, and flexible enough to suit their needs. Inclusive spaces that can support a range of communities and cultures are fundamental.

Why is the power of good design so important? How does this impact our lifestyles and ultimately, enrich our lives?

The vast majority of people engage with the built environment in one way or another, and can therefore experience the benefits of good design. It’s not just about new innovations, but thinking critically about how we do things already – and looking for opportunities to make them better.

Good design could play a crucial role in addressing key challenges we face today, such as the rise in the cost of our energy bills.  By changing our mind set on what’s considered the norm, we can improve the quality and efficiency of our homes. Residential planning in the UK often discourages predominantly north facing apartments in favour of dual aspect or south facing aspects. But maybe this should be challenged? South facing apartments often feature smaller windows as a means to manage excess heat gain. If we were to embrace north facing residential design innovatively, it could be a simple way to create comfortable living environments that cost less to light, heat and cool. With bigger windows and better connections to the outdoors.

It can also help us reduce the embodied carbon of our buildings – our design for CABI Headquarters features a stunning exposed steel and concrete interior which saves resources, is sound absorbent, assists with cooling and requires little maintenance. The internal layout is also extremely flexible to reduce need for future fit-out.

Scott Brownrigg are members of the UK Green Building Council and adopt a sustainable building approach. How can the design industry continue to address the environmental impacts of its operations, and will this ethos influence your judging process?

Sustainable solutions can be perceived as the expensive option, so it is up to us to promote the benefits of sustainable design and demonstrate long-term value to our clients and that good sustainable design does not ultimately cost more, but actually less. Sharing knowledge, collaboration and open debate is key to moving the industry forward – ultimately the whole consultancy team needs to be on board and aligned when it comes to meeting the sustainability goals of the project. These goals need to be embedded in the concept and thought about at every stage of the building process; during construction, operation, and what happens once the design reaches end of life. Whole life cycle cost and carbon assessments can help us make more informed decisions when it comes to the design, and the materials and products we specify.

We can also strive to meet benchmark sustainability and wellbeing standards such as Passive House and WELL Certification as we design. Our fit out of EQT Partners London Headquarters was the second London office to achieve a WELL Building accreditation, having successfully tackled issues such as a lack of natural light, poor acoustics, and fitting a variety of functions into a limited space. Challenges we are keen to see addressed during the judging process.

Why is product innovation so essential for the interior design sector, and how can we expect the relationship between manufacturers and designers to evolve going forward?

Interiors tend to have a shorter lifespan than the fabric of the building, changing with occupant need and aesthetic requirements often leads to the interior design being changed many times across the lifespan of a building. Product innovation is therefore crucial in helping us to improve sustainability of the spaces we create. We need to make sure that materials sourced are as sustainable as possible, taking into account the embodied carbon required to make, transport and when the time comes, to reuse, recycle or readapt at end of life.

A much closer relationship between designers and the whole consultancy team is required in order to ensure the design is sustainable, affordable and fit for purpose – fulfilling client (and often, their end user) ESG goals and commercial requirements. We will reach a point where we will need to know the embodied carbon associated with every nut and bolt in order to meet these goals, and the manufacturers buy-in to this process is crucial. With digital twins, we already have the ability to monitor and store data such as predicted lifespan and embodied carbon associated with the building structure – using the same technology for our interior components could help us increase the long-term sustainability and financial viability of our designs too.

Finally, what advice can you give to designers entering the SBID Awards?

The scheme needs to clearly demonstrate its concept and what’s special about it. This should be impactful and easy to explain in no more than 30 seconds. Blue sky thinking is great but we also need innovation that can be implemented – we want to see schemes that are logistically viable yet set new standards of design. All while keeping sustainability and designing for the life cycle of the project in mind.

Cover image: Strata House © Khoogj.

Questions answered by Darren Comber, Chief Executive, Scott Brownrigg.

In this week’s interview with SBID Awards Product Design judge Co-Founder & Director of Accouter Group of Companies, Stella Gittins discusses the power of design, Accouter’s journey towards becoming a B-corp and talks about the increasing consumer focus on the ethical and sustainable sides of business.

How would you define the power of design?

Design has the power to influence the future, whether that be through innovation, sustainability impacts or the drive for change. Design has the ability to re-imagine what we think we know, and for me, the power of good design is the unity of beauty and functionality. It is courageous in its input and modest in its output, and good design is never out of fashion.

Accouter have recently applied to become B-Corp certified. What will this important certification mean for your business and your clients?

As a future-focused collective, we realised how much difference we could be making on eco and social levels. The first lockdown taught us that even taking small steps to make a change will eventually lead to a more significant impact on healing the planet. Becoming more eco and socially conscious for many in the team was an essential drive for change. So instead of sustaining and maintaining our performance, we prioritised plans to regenerate and commence a never-ending journey towards ‘sustainability’.

According to Forbes in 2021, “Generation Z (’97-’12) along with Millennials (’81-’96) are more likely to make purchase decisions based on values and principle.” Therefore, commercially we must also be future-proofing ourselves as an industry as the more sustainably conscious generations start to hold the purse strings. Obtaining our B Corp accreditation through initiatives with our teams, customers, supply chain, the wider community and by being transparent and accountable will undoubtedly build that critical trust factor within our business and clients for the future.

When thinking about the future of interior design, what are the key factors driving industry development?

We have lived through, and are still living through, a significant period of re-adjustment that brings a new meaning to and re-orientating our life perspectives. Affiliation with nature and well-being has become a fundamental concept in our way of life. So much so, we have already noticed this drive for change in how we can design a space that incorporates elements for a positive mental and well-being outcome.

Likewise, sustainability is a key focus for industry development. I recently read that 22 million pieces of furniture are thrown away every year in the UK. The shocking stats made us think, “we can do better.” Customers increasingly want a product sourced from ‘responsible’ suppliers and are interested in full traceability on the supply chain offering ‘responsible’ products. Much like our clients, we are investing in the future. Our dedicated ‘Eco-Warrior’ team are directing their efforts on measures that deliver the biggest impacts, with an emphasis on minimising any destructive environmental impact.

When it comes to product specification, how far do environmental considerations influence your design process and buying decisions?

Increasingly, we are actively educating our supply chain on the B Corp Movement. Although we have just started this journey, we are actively on a mission to collect data from our supply chain and environmental credentials of the products we are procuring, intending to deliver on our ambition to source 100% from responsible suppliers.

Launching this year, we will use the Environmental Icons to badge products within our BoxNine7 Curated Furniture Packages service and Bazaar’s e-commerce range. The Environmental icons cover everything from ethical design, FSC Timber and fillings to recyclable packaging. Not only does this influence our design process, but it provides our clients with clarity surrounding terminology and confidence in what they are buying. Our new badging process will assist in educating us all, and over time we are looking to achieve 100% traceability across the AGC collective.

Finally, what advice can you give to designers entering the SBID Awards?

My advice would be not to hold back in your entry and share as much as you can about your project. We have been on such a journey the last couple of years, and we need to celebrate the successes we’ve all had during this time!

Questions answered by Stella Gittins, Co-Founder & Group Director, Accouter.