As shops have gradually been reopening across the UK with new social distancing rules, the retail industry will be sure to face challenging times ahead. Interior design plays an integral role in curating the retail environments we currently know and love, and as we now look to the future of retail with a degree of uncertainty, we’re sharing some of the inspiring retail design concepts from the SBID Awards 2019. As for how the impact of coronavirus will change the way retail interiors will be designed and adapted in practice, only time will tell!
Tobias Oliver Interiors – Luxury Lifestyle Showroom
The purpose of the luxury lifestyle showroom to provide access to high-end interior design to the doorstep of Berkhamsted, an affluent town in Hertfordshire. Londoners have the amenity of luxury department stores and especially interior design showrooms in central and west London. Tobias Oliver Interiors brings this resource to Berkhamsted, making exceptional design accessible to the local community.
Jeffrey Hutchison & Associates – Jade Boutique
Creating a unique and contemporary architectural vocabulary was critical in establishing a new direction for this women’s luxury multi-brand retail store located in Jakarta’s Plaza Indonesia Mall. In much the same way as fabric drapes over the human body; Jeffrey Hutchison & Associates used architectural materials to wrap the space and create a dramatic sensual envelope. The architectural forms and materials were layered and folded on top of one another. The store is divided into four rooms, three of which house individual designer boutiques. The curved storefront becomes a unifying element for the project, with four separate entries, which highlights the three designer boutiques. Again, the use of a layered material palette of stone, glass and brass brings the concept of the interior to the outside and establishes the strong design vocabulary for the project.
I-AM Associates Istanbul – Turkcell Pera Flagship Store
Turkish telecom giant Turkcell briefed I-AM to develop a flagship experience for its beloved store in Pera – one of the most nostalgic neighborhoods of Istanbul. With that in mind, I-AM created an experience-based retail store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products in a relaxed and friendly environment. Offering the latest innovative IoT products, the new Turkcell store presents a customer journey embracing the latest mobile technologies both in music and sports. The customers are greeted with the touchstone of this particular neighborhood (Istiklal Street) – the tram unit, with which I-AM aimed to design a store that is an organic extension of the street. After the store has opened its doors with its new concept, it was highly appreciated by its customers. This innovative store concept drives the brand into the next level of retail experience.
gpstudio – Hershesons Harvey Nichols
Following the successful opening of Hershesons ‘one-stop beauty’ flagship in Fitzrovia, the brand has now launched their greatly anticipated new site in Harvey Nichols, Knightsbridge, London. Much like the vast, 5000 square foot space opened on Berners Street last year, this super salon is a one-stop shop for its customers’ beauty needs. Rejecting conventional ideas surrounding the traditional salon model, it’s now the turn of the Harvey Nichols location to experience the new concept, but of course with its own iterations. Led by the vision of Luke Hersheson, gpstudio, working alongside architect Racheline Michaels, were tasked with creating a beauty destination offering far more than just hair services, with a café, nail bar, pedicure station, VIP rooms, treatment rooms and much more.
Arizon Design – JoyCity Kid’s World
The Kid’s World on the sixth floor of the South Building in Shanghai Joy City is the spatial extension of this love-themed shopping mall. This area of entertainment and retailing is delicately designed for kids aged 3-10, and provides enriching, interesting and diversified experiences. It encourages the kids to indulge in their everlasting innocent imagination, and to follow their instincts, to explore the nature in their own way. The architecture is inspired by Dandelion Hill, imagining the form of hills when adopting the rhythm of contouring lines in an undulating geography. In this space of 4,200 square metres, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors.
German Kitchens – UnserHaus
The client, BSH Home Appliances NZ is the importer and supplier of high-end German home appliances – Bosch, Neff and Gaggenau – and they were setting up their own dedicated showroom to display their appliances in a retail environment. BSH needed a place or ‘house’ where the space did not feel or look like a normal everyday appliance showroom. BSH wanted a living space that told a story and was familiar to retail consumers who would feel at ease in the space and, most importantly, feel at home. Ideally BSH wanted a space that represented the brands individually but also harmoniously to reinforce the uniformity of the three brands under the BSH umbrella. The space had to be like no other in New Zealand and this kind of showroom was to be the first independent BSH retail space in the world and thus the world was watching.
The 2020 edition of the SBID International Design Awards is open for entries.
Entries close on Friday 14 August. Visit sbidawards.com to enter now!
This week’s instalment of the #SBIDinspire interior design series features the SBID Award winning project for Retail Design with leading fit-out specialist, Portview, after completing the retail design for the biggest Lush Fresh Handmade Cosmetics store in the world. Situated in the heart of Liverpool, Lush Liverpool opened its doors after a nine-month transformation into the biggest Lush in the world. Five times bigger than the previous store and spread over three customer-facing floors, the new Lush Liverpool boasts 1,380 sq m of retail space that’s big enough to fit over 9 million of its famous bath bombs. The characterful scheme created by Lush’s in-house Design team with international architecture firm, Hyphen, was executed by Portview with an emphasis on enhancing the building’s original features to achieve a look inspired by the character of traditional departments stores and be both sustainable and synonymous with the cosmetic brand.
SBID Awards: Retail Design winner sponsored by BloomsArt
Company: Portview Fit-Out
Project: Lush Liverpool
Project Location: Liverpool, United Kingdom
What was the client’s brief?
The brief was to marry the old with the new by creating a space that was reminiscent of a traditional department store, whilst incorporating new materials and services that have never been seen before in a retail setting.
There was a huge focus on using sustainable materials such as reclaimed FSC certified timbers, brick, and cradle to cradle silver tiles to keep our carbon footprint down to a minimum. We also introduced cherry wood style panelling to give the space a sense of warmth and sophistication, with the fresh, citrus colours of the 300 new products on display giving it a modern twist. The carefully crafted, contrasting textures of new and old furnishings help to add visual weight to the space and create an overall feeling of wholesomeness.
The goal was to create a destination store that brings more innovation and creative personal experiences than ever before to the high street.
What inspired the interior design of the project?
The design was inspired by a photograph of an old section of a department store, similar to that of Lush’s building in Church Alley.
We worked closely with Lush’s in-house design team and international architecture firm, Hyphen, to execute a characterful scheme that enhanced the building’s original features by playing on the character and charm of traditional department stores, whilst staying true to Lush’s strong environmental ethos.
What was the toughest hurdle your team overcame during the project?
Paradoxically, when working with old, historic buildings you will always be faced with new challenges. In this case, we had to install two new lifts, refurbish the existing 1920s-style staircase and replace the whole of the ground floor level façade – all within a tight programme. The central stairway was added late in the project and was our most challenging task, involving an oak over-clad of the existing old stone, with relining of the open string and soffit, along with a new steel balustrade complete with curved cherry timber handrails. The stairwell also required secondary fire glazing of the existing windows, with bespoke moulded architrave details scribed from original profiles on site. The whole stairwell needed to be lined and fitted with period doors and cherry wall panelling to the lower level.
Overall, there was a huge amount of construction before the fit-out could even commence, including the manufacturing of columns clad in Portland stone to enhance the 60m long, anodised bronze shopfront. This required very detailed surveys of the existing stripped façade to allow us to draw and schedule with complete accuracy the Portland stone, granite, structural steel and shopfront glazing system, so all could be produced in parallel and fit together without a hitch.
Another challenge was executing the design of all the individual service areas – such as the spa, hair lab, florist, perfumery and shop floor – under the one roof, without it looking disjointed or disturbing the natural flow of the overall space. The design was continuously evolving with various teams working on each area, so a holistic approach to communication and client engagement was absolutely key in ensuring everything came together in a cohesive and collaborative way.
What was your team’s highlight of the project?
We worked in close collaboration with both the client team and Hyphen to ensure that Lush’s high environmental standards were upheld at each stage of the process, from the sustainable design choices through to the responsible sourcing, restoring and repurposing of recycled materials to help reduce our environmental impact and this has been both hugely rewarding and enlightening.
This has been one of our most iconic retail projects to date and it’s a proud moment for us to see it come to life.
Questions answered by Simon Campbell, Managing Director of Portview Fit-Out
If you missed last week’s Project of the Week featuring the SBID Award winners for KBB Design with a fusion of Oriental and commercial modernity for a contemporary New Zealand home, click here to see more.
We hope you feel inspired by this week’s Retail design! Let us know what inspired you #SBIDinspire
SBID Awards 2019 | Retail Design Winner sponsored by BloomsArt
This week’s instalment of the #SBIDinspire interior design series features the flagship store for retail brand, The Fold. British womenswear label The Fold asked Kinnersley Kent Design to create its first ever flagship store. Based on the idea of a private members’ club, the stylish, hardworking concept turns the traditional idea of the store on its head. Like The Fold’s clothes, the flagship is designed to take the customer from 9am to 9pm. By day, it acts as a showroom, store and VIP consultation space. By night, it transforms into an events venue, hosting The Fold’s regular networking events for its diverse customer base of professional women.
Company: Kinnersley Kent Design
Project: The Fold
Project Location: London, United Kingdom
Kinnersley Kent Design were approached by Founder and CEO of The Fold, Polly McMaster, to design a first flagship retail store who could translate the company’s aesthetic and brand ethos into a physical space. Housed in a beautiful Grade II listed building the design needed to be respectful and relevant to the building’s historic features, enhancing rather than competing with them. Initially sold online only the flagship marked a key milestone for the brand and it was important to introduce a new customer to the brand whilst catering to the existing Fold Woman.
What inspired the interior design of the project?
We believe that retail is no longer about creating something static. It is about designing flexible spaces that change throughout the day, and that grow and evolve with a brand. The concept we designed for The Fold was based on the idea of a members’ club, turning the idea of a traditional ‘store’ on its head. From the outset, the flagship needed to be dual functional – serving as a relaxed shopping space by day and transforming into an events space in the evening where the brand can hold networking or press events. In essence, the flagship store we designed does what the clothes do – takes the customer from 9am to 9pm.
We also chose materials that reflect the brand’s attention to detail and its tailored, quality fabrics. The interiors palette is graphic and quite masculine, with a monochromatic base that reflects The Fold’s work wear roots, juxtaposed with an eclectic and slightly unexpected tactile mix of materials. The herringbone pattern flooring is reminiscent of heritage fabrics, while brass highlights add a glamorous touch that’s suggestive of clothing details such as brass zips and fastenings.
It is never a straightforward process when designing in listed buildings due to the restrictions imposed, however at the same time we were also very conscious of allowing the beautiful historic features shine through in our scheme. This, paired with the fact that we wanted the space to be multi-functional and serve as a meeting and event space as well as a retail store, led us to design a concept with modular fittings and fixtures. By day, the central bar, equipped with oversized iPads and power sockets, provides clients with a comfortable space to catch up on emails, or simply grab a water or coffee. Come evening, the bar can be transformed to hold drinks and canapés during The Fold’s networking events.
From the outset, our strategy was to create an ownable three-dimensional design language and philosophy – one that can be articulated differently to suit the architecture of individual buildings, locations, and market nuances as the brand evolves and grows.
The Fold flagship was a fantastic project for us to work on as it was a true collaboration between our team and the client. The highlight, however, has been the wonderful feedback we’ve received from Polly and her customers as they have gone on to enjoy the space. Multiple networking events have been hosted since the launch (on International Women’s Day 8th March 2018) and, proving that the flagship is more than just a showroom, sales doubled in the first two full months of trading.
Why did you enter the SBID International Design Awards?
The SBID Awards are understood to celebrate some of the best international work in our industry and it is an honour for us at Kinnersley Kent Design to be recognised amongst the industry leaders who inspire us.
Questions answered by Jill Higgins, Partner of Kinnersley Kent Design
If you missed last week’s Project of the Week featuring the refurbishment of a historic hotel to enhance the unique character of the building, click here to see more.
We hope you feel inspired! Let us know what inspired you #SBIDinspire
Kinnersley Kent Design | SBID International Design Awards 2018
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