External Reference: Creating an Immersive Retail Experience, Harmonising Technology and Water

This week’s instalment of the Project of the Week series features an immersive retail design by 2023 SBID Awards Finalist, External Reference.

The Presentedby store in Riyadh, designed by the Barcelona-based architecture firm External Reference, blends physical and digital elements to create a uniquely immersive retail environment inspired by the desert oasis and the role of water. The store features a programmable water curtain, animated water holograms, morphological product displays interpreted as cascading water, and interactive digital projections. The space also includes a VIP lounge with screens and mirrored ceilings for an intimate customer experience. Eco-friendly 3D-printed materials balance innovation with sustainability, embodying a comprehensive design approach for this premium sneaker and streetwear consignment store.

What was the client's brief? 

The client's brief for the project was to design the new Presentedby premium sneaker and streetwear consignment store in Riyadh, Saudi Arabia and to create a destination that would captivate Saudi aficionados of premium sneakers and streetwear. The aim was to design an immersive and unique store that would stand out while maintaining a connection to the established family of previous Presented By stores. The challenge was to harmonize innovation with nature, technology with water, an exhibition space with a retail necessity, ensuring that the new store in Riyadh would offer a fresh experience while resonating with the brand's existing identity.

What inspired the design of the project?

The unique identity of each Presentedby store is intricately woven into its specific urban context, resulting in a series of distinctive, innovative projects. This approach ensures that every store stands out as a singular creation, intimately linked to both the brand's identity and the geographical location it inhabits. This emphasis on contextual integration is a hallmark of PB stores, where the design for each establishment is meticulously tailored to its surroundings, be it in terms of physical attributes, cultural influences, or environmental factors. The project's design inspiration stemmed from the desert oasis and especially the role water plays in shaping such landscapes. The primary objective was to underscore water's profound importance in the region. This concept was then skilfully translated into an immersive retail space that is both distinctive and unparalleled. Under the leadership of Carmelo Zappulla, the architects at External Reference embarked on a mission to mirror both the physical and symbolic impact of water. This creative journey materialized in the conception of an array of design components, ranging from a programmable water curtain to animated refreshing water holograms, 3D-printed display walls mimicking the flow of cascading water, and even digital simulations of various water formations. These elements collectively manifest the aquatic theme and enrich the store's ambiance, fostering an engaging and sensory experience for visitors.

What was the toughest hurdle your team overcame during the project?

The design team faced its most formidable challenge in navigating the technical and engineering obstacles tied to the incorporation of water-based design elements. This encompassed devising solutions for a programmable water curtain, a water printer responsible for animating sculptures, and crafting 3D-printed display walls. Each facet necessitated pioneering approaches and meticulous contemplation to uphold both functionality and safety, all the while preserving the desired aesthetic. The initial step involved a comprehensive 3D scan of the space, leading to the subsequent development of a detailed 3D model encompassing all fabrication files. Subsequent production activities took place in Spain before being transported to Saudi Arabia. Impressively, the entire assembly of the store transpired within a remarkably swift 15-day period. The ultimate objective was to craft an iconic destination that not only served as a paramount marketing tool for the brand but also possessed a distinct allure compared to its counterparts. Additionally, the project aimed to generate digital content amenable to remote monitoring and management. This approach facilitated the seamless updating and rectification of all digital content from a remote location.

What was your team’s highlight of the project?

The task involved seamlessly blending innovation and nature, integrating technology with water, and merging the functional requirements of a retail space with the immersive ambiance of an exhibition area. The goal was to create a novel experience within the new Riyadh store, all while maintaining a strong alignment with the brand's established identity. The team's highlight of the project was likely the successful realization of the immersive water-themed design. The ability to bring the concept of water to life through various architectural and technological innovations, including the water curtain, holograms, and 3D-printed displays, would have been a significant achievement that showcased their creativity and expertise.

Why did you enter the SBID Awards?

The decision to enter the SBID Awards was driven by our desire to gain recognition and acknowledgment for the exceptional design of the Presentedby store in Riyadh. As a team that has previously won an SBID Award with the Restaurant Alkimia in 2017 and has been named finalists with several retail projects, we understand how exhilarating it is to receive such prestigious recognition. The experience of winning an SBID Award and being recognized as a finalist in the past has shown us the transformative power of these accolades in increasing our reputation and standing within the design community.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID Awards would hold immense significance for both Carmelo Zappulla's architecture firm, External Reference, and the Presentedby brand. Having previously secured an SBID Award with the Restaurant Alkimia in 2017 and having been finalists with multiple retail projects, we are aware of how thrilling it is to receive these honours. The positive impact on our reputation, the heightened visibility, and the new opportunities that arise are invaluable. Recognition as an SBID Award Finalist would not only reaffirm our commitment to innovative and exceptional design but also continue to elevate our standing in the design industry.

Questions answered by Carmelo Zappulla, CEO of External Reference.

Supremati was commissioned to reimagine HD Cutz, led by premiere hairstylist Sheldon Edwards, to reflect the brand's aspirations and cater to their VIP clientele. The space was designed with a luxurious, bold, elegant, and futuristic scheme, quickly becoming London's hidden gem. It offers a truly exclusive experience to some of the most well-known sportspeople and celebrities.

The project met the brief with a thoroughly developed layout that provides ample working stations for the barber shop, academy, and VIP room. We maximised the space by using a light colour scheme with Bauwerk-painted walls and ceiling, large format porcelain tiles, and tall mirrors to reflect the space. The visually striking ceiling, created with LED lighting, enhances the ambiance, complemented by concealed skirting LED lights and vertical and horizontal LED lighting on the walls for a bolder look.

Adding black MDF frames for mirrors, drawers, barber chairs, and the reception wall and ceiling created a striking contrast that brings masculinity to the design. American walnut slat wood panelling on the back wall adds warmth to the monochromatic scheme and reflects the enduring trend of using timber slat panelling in interiors. Large TV screens and an LED ceiling add an edgy, futuristic feel that was very important to our client.

A key aspect of the layout was positioning the reception desk in the centre to divide the busy part of the shop from the more relaxed academy and VIP area. Black steel on the reception wall and ceiling separates these two spaces, while a mirror-clad coat storage in front of the reception desk enlarges the space and adds practicality for clients. The VIP room, placed directly in front of the entrance and covered in American walnut panels, offers a truly luxurious experience for the well-known sportspeople who regard HD Cutz as their most reliable barber shop in the world.

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This week’s instalment of the Project of the Week series features an uplifting biophilic retail design by 2023 SBID Awards Finalist, The Secret Stylists.

The Secret Stylists were commissioned to design and specify the interior architecture, fixtures, fittings, soft furnishing, lighting and finishes for Moss and Moor Garden Centre Ilkley.

What was the client's brief? 

The clients provided me with this new brand’s guidelines and the architectural drawings of the building before they broke ground and asked me how I would imagine their garden centre to feel and look. The words that I took from that brief were: Lively natural. Social, Friendly. Down to earth. Uplifting. Camouflage. Plants & People Honest, ethical, intriguing. Natural Vibrancy. So, I set about how I would imagine I could communicate these ideas within essentially an industrial shell.

What inspired the design of the project?

The View. Moss and Moor looks out onto an iconic landmark in Yorkshire, “The Cow and Calf”. I looked at the geology of the rocks, the heather moorland, the rivers, the stone walls, and sky and tried to figure out how I could relate this to Moss and Moor. I feel I achieved this with the plywood edging, the polished concrete floors that add a depth to the space when the sky is reflects on it at different times of the day, the layering of fabrics, colours and textures in the restaurant. My upholsterer thought I was crazy when I plotted out a random shape to be repeated as the bench backrests to allude to a Yorkshire stone wall. The handmade porcelain lampshades were pressed into hessian to create an organic finish. The cork wrapping the bar is akin to a topographic map and contributes a sound proofing function to this area. The rubber and cork flooring used to wrap the tills (as they needed to be very durable) is akin to soil.

What was the toughest hurdle your team overcame during the project?

We were building it during the pandemic, which did bring challenges, but generally we had a great flow of communication throughout to trouble shoot any issues that arose.

What was your team’s highlight of the project?

The welcome desk… I had wanted to introduce one obvious natural element into an otherwise modern environment and that was in the form of a large tree as our reception desk. The fact that my sculptor friend happened to have a seasoned tree which was the perfect size, that he (luckily) hadn’t started cutting into, filled me with joy. We took the bark off, cut it down, made a perfectly flat top with an arctic mill saw, carved a space as the desk, and mounted it on large metal supports. Everyone tends to run their hand over it when they arrive, and the natural undulations of the trunk are very welcoming to lean against.

Why did you enter the SBID Awards?

I have always followed the awards and just by chance thought I would submit Moss and Moor as I am very proud of this design, as I know it achieves everything I had set out to create for the owners and the customers.

What has being an Award Finalist meant to you and your business?

It has given me more confidence to put my work out in the public eye and I feel very privileged to be included in the awards.

Questions answered by Cliona Harkin, Brand and Design Director at The Secret Stylists.

This week’s instalment of the Project of the Week series features a warm and earthy salon design by 2023 SBID Awards Finalist, Layrd Design.

Layrd Design completed this bespoke salon scheme for Douce. Douce is a 5 seat Salon, Cafe and Bar, this is a truly unique offering for Cambridge. The space is very welcoming with warm earthy tones throughout, from the walnut surfaces, concrete floor, dusty pink, deep greens and coffee colours. They designed a curved bar that was compact and functional to allow for both coffee service and alcoholic drinks. The front of this is clad in stainless steel as a nod to the former Air-Stream that was converted as a mobile salon and was located near to the new space.

What was the client's brief? 

The brief was to take the clients vision for the space and turn this into a feasible and achievable scheme withing their budget. We were tasked with creating a unique salon space that also encompassed a small café/bar space which didn’t overlook or make the salon customers feel uncomfortable. Douce were looking to create a warm and welcoming setting so natural tones and earthy red and green tones were incorporated into the space.

The existing salon space was a mobile airstream located close to the new salon, they wanted the airstream to be included in the design in subtle ways as a hint to the heritage to the company.

What inspired the design of the project?

The existing airstreams and the values of Douce were big inspirations for the design. The need to create a calming, welcoming and timeless interior space.

What was the toughest hurdle your team overcame during the project?

The client had an incredible vision for their concept store. Creating this clear vision into a functioning design that met all of the necessary regulations, within budget, was a hurdle. Also creating a space that worked as a salon and a cafe at the same time and felt cohesive.

What was your team’s highlight of the project?

Seeing the bespoke Joinery elements all come together and work as they had been designed to work. There is a lot of bespoke elements to the space and you only see it all come together when they are installed.

Why did you enter the SBID Awards?

We have been finalists on two other occasions and the recognition and awareness from this is really great for our company growth and exposure. Company and team recognition for the completed project, as well as awareness of the concept store itself, Douce.

What has being an Award Finalist meant to you and your business?

We are immensely proud to be nominated for the third successive year, it has elevated our profile and brand exposure massively and contributed to our growth as a company.

Questions answered by Will Mayes, Director of Layrd Design.

In 2023, Marmo were invited to supply and install the Venetian Plaster finishes for the Louis Vuitton store in Heathrow’s Terminal 3. This was an exciting opportunity for us, and one of our most bespoke projects to date.

For this project, the client was specifying Venetian Plaster as an alternative to wallpaper, due to the strict fire regulations in place at Heathrow Airport. We were therefore tasked with creating Venetian Plaster finishes to replicate several wallpaper samples provided by the client, utilising innovative tools and application techniques in order to meet the project’s unique design requirements.

One of the finishes specified for the store ceiling was an adaptation of Louis Vuitton’s signature monogram canvas. This was a complex effect to replicate, requiring a custom stencil, a bespoke colour match, and application of two contrasting Venetian Plaster finishes, our Marmorino Spatula and Pitted Venetian Plaster.

Alongside this stencilled design, we created a several other bespoke samples including a glossy wave finish, a raked finish, a brushed metallic finish, and a finish replicating the effect of embossed metal, each specified for various wall areas and accent panels throughout the store.

Our works were phased over three months, from June to September 2023. The accent panels were delivered to our workshop in Epsom to be coated, whilst the remainder of the works were completed on site during night shifts. The ceiling design was particularly labour-intensive, involving the application of 175 sheets of vinyl stencil and the manual removal of 72,000 vinyl petals! The team worked tirelessly to meet tight deadlines, and the final phase of the installation was completed whilst the store was open and trading. Despite facing significant challenges, this was a hugely rewarding project to be involved with, and the results were remarkable.

As we reflect on this extraordinary project, we are reminded of what a privilege it is to collaborate with iconic brands like Louis Vuitton, and we look forward to many more successful partnerships in the future.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

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This week’s instalment of the Project of the Week series features a minimalist laundry service design by 2023 SBID Awards Finalist, 4SPACE Design.

Whites sets the benchmark as a next-generation premium dry-cleaning and laundry service, known for its unwavering commitment to the highest standards of garment care. The design of the shop is pivotal in attracting customers and providing a comfortable and functional space. It plays a crucial role in creating an inviting atmosphere that reflects Whites’ commitment to excellence while ensuring customers feel at ease during their visits. The design embodies a refined and thoughtful approach creating Whites a modern and functional space that is both inviting and inspiring.

What was the client's brief? 

The client's brief for Whites was to create a distinctive dry-cleaning and laundry service located within Dubai Hills Mall that defies conventional expectations. The aim was to design an environment that encourages visitors to embark on a conceptual exploration while utilizing garment care services.

What inspired the design of the project?

The design of Whites was inspired by a fusion of modernity, tranquility, and sustainability. The carefully curated color palette of pristine white and serene sky blue imparts a harmonious and open ambiance. The mesmerising epoxy flooring, with its gradient of blue, mirrors the transformative nature of Whites' services. Sustainability was a driving inspiration, evident in the selection of state-of-the-art equipment and a commitment to minimising environmental impact.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle our team overcame during the project was achieving the delicate balance between minimalism and functionality. Ensuring that every chosen element held significance and purpose while maintaining a clean and uncluttered space required meticulous design and planning.

What was your team’s highlight of the project?

The highlight of our team's journey with Whites was the creation of the main counter, a sophisticated blend of Corian and acrylic accents. This elegant centerpiece, illuminated by gentle, indirect lighting, symbolises the intimate connection between our knowledgeable staff and valued patrons.

Why did you enter the SBID Awards?

We entered the SBID Awards driven by the exceptional standout of Whites' design. The project's unique combination of conceptual exploration, sustainability, and its transformative impact on the garment care experience we believe in the project’s unique standout.

What has being an Award Finalist meant to you and your business?

Being chosen as an Award Finalist in the SBID Awards is a testament to the remarkable standout of Whites' design. It reaffirms our commitment to innovative and purposeful design that leaves a lasting impression. This recognition elevates our reputation in the design community and underscores our dedication to sustainability and excellence, enhancing our appeal to potential clients and partners.

Questions answered by Firas Alsahin, Co-Founder and Design Director at 4SPACE Design.

This week’s instalment of the Project of the Week series features a neutral and biophilic salon design by 2023 SBID Awards Finalist, Cocoon & Bauer.

Additional Lengths, a leading hair extension and hair care products brand based in Teesside, sought to relocate their salon and store from their original site on the outskirts of Stockton to a more central location in the town centre. They approached Cocoon & Bauer with a straightforward yet powerful brief: to create a unique and awe-inspiring ‘Super Salon’ that had never been seen before in the region. The client wanted their new building in Wellington Square to be stripped back to its bare bones, creating a breath taking and unforgettable environment which would leave customers in awe the moment they walked through the door.

What was the client's brief? 

Our client approached us with a brief of bringing their vision to life and designing a space that was functional for Additional Lengths. Previously, Additional Lengths had a retail store and a salon, but these spaces were separated. Our task was to combine the two spaces, allowing them to expand their retail and salon space.

Photo backdrops were an important factor to the space, which will be changed every season and will allow clients to get their photographs taken in front of different backdrops for social media with their new hair. Lighting was an important feature that the client requested, as it was important for the space to be appropriately lit for purpose, but also to allow each bespoke element to become a feature. The overall aesthetics needed to hit the brief of being modern, clean, and neutral but reflect pops of colour from the branding.

What inspired the design of the project?

The beginning of any project is so exciting – it’s the stage where we can lay all our initial ideas on the table and start sketching on a blank plan. We got the layout to work and then we started to add some meat to the bones. To keep the space neutral, we used a lot of oak in the space, which compliments the neutral tones and allows the pinks and purples throughout the interior to pop. With the space having high ceilings, we knew the display and salon area had to make a real impact. To contrast the neutrals, the design also features greenery and introduces biophilic design. Quirky features such as the ‘Fuel Bar’ and the ‘Additional Lengths’ phone box added a fun element - (unfortunately, if you call AL the phone box doesn’t ring).

What was the toughest hurdle your team overcame during the project?

Due to the concrete flooring of the space, we couldn’t move the services or amend the fall of the pipe work. We added a step up to the backwash area, so this coincided with the plumbing. The backwash area sits on a step up, which zones off this area and makes it a real feature.

What was your team’s highlight of the project?

I have a few highlights, there were a lot of bespoke elements (pretty much everything) to this project and seeing this project stage by stage, was so exciting! Our team going in at the end and cleaning, staging, and making final touches just made the whole project complete. Seeing the Additional Lengths team’s reaction was also a highlight, as this had been kept a secret from most! Having happy clients is one of the best feelings.

Why did you enter the SBID Awards?

We wanted to showcase this project and enter the SBID awards to show off our hard work that we are very proud of.

What has being an Award Finalist meant to you and your business?

Being a finalist is a huge deal for all of us – we were all so excited when we got the news. We’re very thrilled to attend the awards and be part of this opportunity.

Questions answered by Casey Hall, Interior Designer at Cocoon & Bauer.

This week’s instalment of the Project of the Week series features a traditional and tranquil retail design by 2023 SBID Awards Finalist, Aurora Design.

By using bamboo as the main theme, Jin Tea creates a modern retail environment for tea. The projection of bamboo leaves sets a serene atmosphere, while varying heights of bamboo leaves and slabs and bamboo shadow glass walls, adding texture and an oriental charm. Transitioning through the bamboo shadow creates a deep landscape, with the design integrating modern and traditional elements, hidden functionalities, and an enhanced sense of dimension. Jin Tea embodies the dynamic vitality and charm of traditional culture.

What was the client's brief? 

The client wants to create a wonderfully blended tea retail space infused with Eastern culture, offering a harmonious integration of tradition and modernity, and providing visitors with a tranquil and emotionally resonant experiential environment.

What inspired the design of the project?

Eastern Elegance and Balance:
We emphasize the infusion of Eastern elegance into the design, utilising elements like bamboo shadows and green lighting to create a sense of beauty rooted in Eastern culture. Simultaneously, the article underscores the significance of balance by integrating ancient civilisations with modern aesthetics, thereby crafting a romantic and joyful space that offers urban dwellers a relaxing environment.

Feminine Perspective and Emotional Expression:
We have honed an ethereal beauty from a feminine perspective, projecting emotional perception. The design strives for simplicity and understated elegance, conveying a sense of inner calm and contentment while resonating with the modern urban dweller's yearning for nature and tranquility.

Modern Interpretation of Tea Culture:
We endeavor to draw inspiration from Yunnan's rich tea culture, intertwining traditional tea heritage with contemporary space to present fresh design concepts. By eschewing conventional embellishments in the tea space, we create a pleasant and tranquil ambiance, allowing individuals to experience serenity and relaxation amidst the bustling cityscape.

What was the toughest hurdle your team overcame during the project?

The design challenge lies in seamlessly integrating traditional tea culture with modern aesthetics while catering to diverse market demands. Among these, the material aspect challenge involves identifying materials that can effectively depict bamboo leaf shadows and bamboo silhouettes, as well as combining the bar counter's slate and the green bamboo shadow glass wall, ensuring texture and a natural effect. On the other hand, understanding market demands requires us to fully consider consumers' experiential and emotional triggers in the tea space, while providing personalised shopping experiences. Timing and communication are also challenges, seizing the right timing in design execution and thorough communication with clients to ensure alignment between design direction and expected goals. In facing these challenges, creativity and innovation will be key factors for success.

What was your team’s highlight of the project?

The innovation of this project lies in its ingenious fusion of traditional tea culture and modern design. Through the projection and interplay of bamboo leaf shadows, an ethereal and tranquil atmosphere is crafted, imparting consumers with the serene and distant tranquility of nature. Moreover, the bar counter combines rock slabs and green bamboo shadow glass walls, infusing an Oriental charm that enriches the space with tactile richness and natural variation. Expansive installations of bamboo-mimicking hard materials envelop the surroundings, creating a deep and immersive scenic arrangement that imparts a sense of dimensionality and dynamic "illusions." Utilising a minimalist approach with concise leaf-like contours and gradient green lighting, an aesthetic of understated simplicity is established between reality and illusion. This distinctive design combines tea culture and modern aesthetics, yielding fresh outcomes in the market and captivating consumers seeking unconventional experiences.

Why did you enter the SBID Awards?

SBID International Design Award is a highly regarded international design awards, participation allows our work to gain broader international recognition and exposure. It enables our design creations to undergo professional evaluation, offering feedback from experts and peers. This helps us understand the strengths of our design and areas for improvement, fostering personal growth and enhancement. SBID International Design Award's ceremony, exhibitions, and events also provide designers with a platform to engage with peers, industry professionals, and potential clients. This can lead to the emergence of new business opportunities and collaborative partnerships.

What has being an Award Finalist meant to you and your business?

The shortlisted entries are showcased globally, offering an opportunity to capture the attention of industry professionals, media, and potential clients. Winning this award can serve as a source of pride for the team, boosting confidence and bestowing us with honor. By shortlisted in high-level design competitions like SBID International Design Awards, we can set an example for the entire design industry, propelling its advancement and elevating design standards.

Questions answered by Yang Xuewan, Chief Designer and Founder of Aurora Design.

London’s Carnaby Street is famous worldwide as home to Britain’s most iconic names in fashion and popular culture, so when progressive fashion brand RIXO paired up with Karndean Designflooring to design its latest store the result was always going to be effortlessly stylish and elegant.

One of the coolest destinations associated with 1960s London, Carnaby was, and still remains, the epicentre of culture and lifestyle, from ground-breaking fashion brands such as Mary Quant, Vivienne Westwood and Cranks vegetarian restaurant to underground music bars which hosted future stars including The Who and The Rolling Stones.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

In this week's interview with 2022 SBID Awards winners of the Retail Design category, L'Atelier Five, Jasmine Bagaria talks about portraying the brand's heritage in a modern way, using technology to aid storytelling, and the challenges of working in a pop-up space.

The team elevated the brand's assets through digital and luxury art installations in an immersive digital tunnel, which portrayed the rich heritage and storytelling of the Panthère. 

Firstly, tell us a bit about the design of your project. What were the key ideas, concepts and processes behind it?

The brief was to create an interactive and luxury experience in the Harrods Exhibition windows. Celebrating the story and heritage of Panthère de Cartier through a series of experiential rooms and playful takeaways. We used the internal Cartier guidelines to start the initial storytelling and then elevated the experience in true LA5 style. Pushing the boundaries and showing the client how we can create an impactful and modern pop-up.

What was your biggest takeaway or highlight from completing this project?

The most challenging part of this project was having to design during a lockdown. Most of the design was done over zoom meetings and phone calls whilst we were all under government orders to stay at home. This was the first project where we had to consider social distancing, covid screens and general covid safety into the design. It was a completely new scope to introduce and of course we wanted to ensure the features moulded well with the concept and didn’t seem an afterthought.

Another challenge was to develop the strong heritage of the Panthere de Cartier and showcase the assets in a modern and immersive way. We had a lot of assets to work with and we wanted to create an area for engaging with them, that allowed the story to shine but in a contemporary way. We came up with the infinity tunnel and turned the assets into an impactful digital timeline that took over the space. Using a series of digital tiles and mirror, we managed to create the first ever digital room in the Harrods exhibition windows. As it was the first, there were also some challenges in terms of production. However we worked closely with all parties involved to ensure perfect execution.

What has winning an SBID Award meant for you and your business?

We are honoured to have won the award as it shows our hard work, dedication and passion for what we do. As a business it has inspired us to continue to go further and push to create unique experiences.

The design of the space uses a lot of digital elements and installations. How do you think technology can help tell the brand’s story and connect with the customers?

The use of digital allows you to showcase content in new and exciting ways. Compiling all the assets in a dynamic, moving visual, that pulls people in to explore. You only have a few moments to catch someone’s attention and playing with these elements creates more intrigue than plain text.

What are some considerations of working on a pop-up space design? What are the biggest challenges and how do you overcome them?

We always want to provide a 360 experience, so the visitor can take home a piece of the pop up with a memorable takeaway. Whether through branded giveaways or bespoke photo moments.

It can be challenging at times to translate the Brand guidelines into a space that has their own guidelines. We love to push the boundaries and ensure the pop-up is unique and stands out as a brand activation. Hence why we work closely with all parties to create the ultimate experience.

How do you hope Panthère de Cartier design will impact the customer? What impression are you hoping to leave?

With all our projects, we hope to leave a memorable impression on all visitors. We love creating modern and impactful experiences that engage the visitors and ensure commercial success and brand awareness.

Questions answered by Jasmine Bagaria, Lead Designer, L’Atelier Five.