Harmony World Consultant & Design: Creating an Urban Jungle Club Design 10th January 2024 | IN HOSPITALITY DESIGN | BY SBID

This week’s instalment of the Project of the Week series features an urban jungle club design by 2023 SBID Awards Finalist, Harmony World Consultant & Design.

HWCD design was commissioned to design interior space for The Catania Club Chengdu. The project is an exclusive multi-dimensional social space, with a greater emphasis on diversified and artistic design, presenting a new contemporary vertical living system. The club has created multiple spatial scenes in different fields, which are closely connected and also private, aiming to create a highly vertical and permeable life, work, and social scene.

SBID Awards Category: Club & Bar Design

Practice: Harmony World Consultant & Design

Project: The Catania Club Chengdu

Location: Chengdu, China

club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu
club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu

What was the client’s brief? 

The project is composed of two ultra high towers with a height of 222 meters, and is a landmark of the core city of Chengdu. This project is an exclusive multi-dimensional social space, with a greater emphasis on diversified and artistic design, presenting a new contemporary vertical living system. The club has created multiple spatial scenes in different fields, which are closely connected and also private, aiming to create a highly vertical and permeable life, work, and social scene.

club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu

What inspired the design of the project?

The entire space is themed with the theme of ‘Jungle Mystery’, presenting an exotic atmosphere, making people feel like they are in an adventurous world. The space is divided into six multi-functional areas, separated by arches, each step bringing a brand new scene. In a two-layer elevated space, curves are used as important visual clues to penetrate multiple spatial levels, breaking the square symmetry of horizontal and vertical planes, creating a transparent and varied visual and artistic picture.

club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu
club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu

What was the toughest hurdle your team overcame during the project?

The design of this project is very different from that of ordinary luxury houses. It needs to pay more attention to diversified and artistic design, presenting a new vertical living system in the contemporary era. A number of space scenes in different fields are created in the space, which are closely connected and private, aiming to create a highly vertical and multi permeable life, work and social scene.

club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu

What was your team’s highlight of the project?

Our team used a lot of arch cutting and arc modeling in the design of the space, creating the feeling of medieval Europe and European art museums. Precious Taihu stone works of art can be seen at the entrance, showing the elegant taste of residents. The elevator hall continues the arc shape used in the lobby space, and also uses rare red copper metal plate splicing, making the whole space more luxurious and grand. The metal handcrafted brushed panel with light leaking lighting design creates a feeling of mysterious urban jungle.

The design inspiration of the coffee bar comes from London Mondrian Hotel, which uses animal patterned furniture shapes and fabric fabrics, and integrates rich animal and plant elements, forming a echo with the garden landscape. It is worth mentioning that the design inspiration of the bar area came from the glorious period of the ancient Roman Empire, which was dominated by gold and turquoise gold, and often used gold, silver, copper and other metal elements to express luxury, power and dignity. On this basis, we have adopted the combination of gold and blue gold to create the bar counter in the bar area to create a luxurious and noble atmosphere. The inverted triangle metal wine rack wall is a highlight of the bar area, which not only echoes the grandeur and magnificence of the bar, but also has its own unique beauty and practicality.

club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu
club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu

Why did you enter the SBID Awards?

As one of the most prestigious awards in the world, SBID has attracted the attention and participation of many internationally renowned designers with its strict selection criteria. From a professional perspective, SBID focuses on exploring, summarising and exploring the latest trends in the field of design. It also has high standards and requirements for the design works participating in the awards. Every year, authoritative experts in the industry assess the technical content and aesthetic creativity of the entries, and is committed to commendation, reward and publicity of various excellent designs.

What has being an Award Finalist meant to you and your business?

The SBID Design Award has a very high competitiveness and influence in the international design industry. Being shortlisted for the SBID Design Award is not only a recognition of designers’ professional ability, but also a recognition of their design achievements in the world.

club, Harmony World Consultant & Design: Creating an Urban Jungle Club Design
Harmony World Consultant & Design - The Catania Club Chengdu

Questions answered by Hongjun Lin, Managing Director of Harmony World Consultant & Design.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a captivating, Japanese inspired bar design by LW Design, click here to read it.