It's time to talk toilets. Are you wondering what to do with your next guest loo? As the old saying goes, big things come in small packages - and in this case, the toilet! Usually the smallest room of a residential project, SBID Accredited Designer, Richard Dewhurst of Richard Dewhurst Interior Architecture has much bigger ideas. Who said the guest lavatory can't be just as lavish as the rest of the house? Richard explains why guest washrooms deserve their time to shine and how he has designed these small, often overlooked spaces with maximum impact - making a statement that will leave a lasting impression on any visitor!
Having worked on many residential refurbishment projects over the years, I’ve come to realise that the smallest room in the house can offer one of the best opportunities to get creative and interestingly, it seems that even the most conservative of clients can be convinced that the guest loo is a wonderful way of showing friends and family that they not only have a fun side, but are willing to push the design boundaries, giving them a bit of added kudos to boot.
On many occasions I’ve been able to spend a disproportionally larger budget on this room than anywhere else in the house, allowing myself to try out new ideas, use interesting materials or simply to specify an item I haven’t had the chance to use before. With the seemingly unending supply of new and exciting products coming to market, this room provides a perfect platform to let one’s creativity shine.
Here are three guest loos I’ve recently designed, which incidentally, are in different but identical houses on the same side of the same street, creating a touch of loo envy between the neighbours!
In this room I decided to go for a strong monochrome look, creating a bold and powerful statement by using different versions of the same hex tile from a range by Mandarin Stone. I further accentuated the geometric feel by using Duravit Vero Sanitaryware and a facetted, brushed & pierced brass ceiling light from Tom Dixon. The moody and sultry atmosphere was further enhanced by painting the walls and ceiling matt black and by using a matt black tap by Dornbracht.
My clients wanted a more traditional look in their loo so I lined the room with new tongue and groove panelling painted in Farrow & Ball Off Black, complimented by a fun but sophisticated Fornasetti feature wallpaper from Cole & Son. The floor was covered in wonderfully patinated Victorian floor tiles salvaged from a recently demolished conservatory and laid in a pattern of my design. I sourced the Victorian sink & stand from English Salvage and after a light restoration, it looked amazing! A pair of lovely art deco taps supplied by Architectural Antiques, a vintage mirror and articulated wall lights by Dowsing and Reynolds completed the look.
Sometimes it’s fun to design a completely unexpected space and I certainly had the opportunity to on this project. The stunning backlit stretch ceiling by Barisol created a perfectly uniform light spread, and the seamless curved polished plaster walls gave a feeling of spatial infinity. This was offset by the handmade turquoise Czech tiles; adding a burst of deep colour and lushness to the room. The concrete sink was by Kast and space-age looking wall-mounted toilet from CP Hart.
About the Author
Award-winning designer, Richard Dewhurst of Richard Dewhurst Interior Architecture specialises in quality interiors for the residential and commercial sector. After recently relocating his practice to Portsmouth, Richard is now taking project enquiries in the South Coast.
This article was written by Richard Dewhurst of Richard Dewhurst Interior Architecture.
If you'd like to become SBID Accredited, click here to find out more.
This week's instalment of the #SBIDinspire interior design series features a private underground entertainment space for an ambitious London client. Nice Brew Design were commissioned to design the 530 square metre space which was built under an existing 1920s detached home in London. Working alongside the Architect and dealing with various restrictions, Nice Brew Design came up with a large open space with the use of visual zoning to divide up each entertainment area, but also ensure the space as a whole was unified through the interior design scheme and layout throughout.
SBID Awards: Residential Design Over £1M finalist sponsored by THG Paris
Practice: Nice Brew Design
Project: Private Entertainment Space
Location: London, United Kingdom
What was the client's brief?
The space needed to include a large gym and shower room, WCs, two-lane bowling alley, dance area and DJ booth, an IMAX cinema to seat up to 20 people, bar area that would double up as a meeting space, a wine room, pool table and various seating areas - including an area with five screens for multi-screen sport watching. The space was going to have various types of end-users; the family, teenagers and friends – but was also going to be used for large corporate events and needed to have a sophiscated AV and lighting system, as well as be hard-wearing where possible.
What inspired the interior design of the project?
The Art Deco style was our background inspiration, as well as creating the atmosphere and style of a traditional Gentleman’s club. However, the design concept actually resulted in a more modern, minimal take on this.
What was your team’s highlight of the project?
The opportunity to work on such a varied project was fantastic. At times it felt like 5 projects in one! Design work started in 2015 with construction kicking off early in 2016 and the project completing in November 2018. As such it was a detailed and an all time consuming project. Finally seeing the designs realised after so much time was definitely the highlight.
What was the toughest hurdle your team overcame during the project?
Two things stand out. Firstly the acoustics of the space. Noise from music, and in particular the bowling alley, needed to be retained within the basement and it was essential that it didn’t travel into the house or the gardens above, as it is a residential area. Acoustic plaster from Stil acoustics was used on the ceilings; acoustic glass and doors were specified for the glass encased staircase that leads to the main house and the wine room, as well as to the floor to ceiling bronze doors that separate the house and bunker staircase. The bespoke bronze doors to the external entrance at underground level were also acoustic specified and a copper clad box that encases the external staircase from the garden level was designed to further ensure noise was kept below ground.
Another challenge we faced was that the space was restricted. Position was governed by the fact that The Bunker needed to link to the main house above as well as have an external entrance. Originally the project was designed as a two storey bunker but it was then discovered that the existing borehole only went down 6m and a further test resulted in the conclusion that this would be a complex construction and was updated to a single storey proposal instead.
Why did you enter the SBID Awards?
We felt the project deserved to be recognised and the SBID Awards are the one to aim for within the industry!
Questions answered by Charlotte Jackson, Creative Director at Nice Brew Design
If you missed last week's Project of the Week featuring a stunning Shanghai residence located in the heart of Shanghai’s Pudong district, click here to see more.
We hope you feel inspired by this week's Residential design! Let us know what inspired you #SBIDinspire
SBID Awards 2019 | Residential Design Over £1M finalist sponsored by THG Paris
This week's instalment of the #SBIDinspire interior design series features a stunning Shanghai residence located in the heart of Shanghai’s Pudong district. Elicyon was commissioned to design a luxurious apartment in a contemporary British style. With sophisticated colour palette, lacquered veneers and marble, the design scheme blends perfectly with the existing architecture of the building, and by using joinery, furniture and lighting crafted exclusively in the UK – Elicyon created a home true to the client’s vision.
Practice: Elicyon
Project: Shanghai
Location: Shanghai, China
The client was a young Chinese professional who wanted to create an apartment with a real sense of British craftsmanship within this prestigious residential development. The client had a very strong design ethos with long-term vision – it was very important that the fittings, furnishings and palette chosen would be impactful but at the same time, wouldn’t date. It is always exciting to work with a client who has a defined vision and makes highly informed, considered design choices.
British craftsmanship definitely inspired the design of the apartment. This translated into our choice of suppliers – we worked with a lot of British and European artisans and suppliers. We also chose a colour palette with quite a British sensibility – lots of dove grey and pale blues which were then given a twist through contrasting against areas of high black glossy, lacquered veneers. We were conscious of not creating a cliché or pastiche of British design, so we also took inspiration from the Shanghai location, paying homage to the river and incredible views, to create a marriage between east and western influences in the final product.
This project was very special for many reasons – the fit-out of the apartment was almost entirely built in Britain and then flat packed and air freighted to Shanghai. It was an incredibly challenging and exciting brief to transpose a completely British-made design for the client. The end result was absolutely fantastic, true to the initial vision of a space with a limited, and in most part, high contrast palette.
Questions answered by Charu Gandhi, Founder and Director, Elicyon
If you missed last week's Project of the Week featuring a timeless explorer's lodge in Botswana built with sustainability and nature in mind, click here to see more.
Head of Marketing at Yves Delorme UK, Prune Allain des Beauvais reveals how the heritage of the French luxury brand has shaped five generations of exquisite embroidered and bespoke bedding and linen homewares, from timeless classics and fashionable prints, to unique customisations and original hand-painted artwork.
What are the origins of your brand?
Yves Delorme is the French luxury linens brand for the home and our passion since 1845. Since then, the name Fremaux has been synonymous with home linen and the company is proud to be one of the oldest businesses of its kind in Europe. 1845 was a special year which saw the creation of a linen weaving mill near Lille by Ernestine Fremaux and her husband. Time and generations have gone by, the company has grown, consolidated its experience and know-how and achieved a strong authentic personality: creative, demanding and courageous. A creativity which was increased tenfold in the early 80's, with the association between Dominique Fremaux, the current president and Yves Delorme, who was then renowned for his bath linen collections. The excellence of the Fremaux-Delorme’s heritage can be found in the history of the men and women who have built the company, its expansion and all its products to the point that the passion and know-how of five generations are woven into every sheet, every towel and every tablecloth branded Yves Delorme. A member of the Comité Colbert since 2001, Yves Delorme today epitomises a lifestyle which is truly exceptional, when luxury living is a daily experience.
How do you work with interior designers?
For their projects, Interior Designers usually use our classic collections; our percale (Athena collection) and sateen cotton (Triomphe collection) lines. We also have an amazing collection of luxurious quality towels called Etoile. Yves Delorme collaborates directly with interior designers, selecting from our Bespoke catalogue of fabrics, embroideries, monograms and colours to customise a truly unique set of linens. Begin the creative endeavor with a pristine canvas of the finest long staple cotton in percale or sateen, then build from a choice of distinct Yves Delorme embroidered designs, with a selection of 48 stunning thread colours and a range of monogram styles and placements for a personalised and made to measure design.
Yves Delorme Bespoke options apply to flat sheets, duvet covers and all sizes of pillow shams and cases. Monogram services are also available in our Etoile range of bath linens in 19 fashionable colourways. Yves Delorme also offers the option for made to measure sizes.
What value does your sector add to the interior design industry?
Our values are Poetry, Audacity, Excellence and Savoir-faire. Maintaining the highest standards in the selection of natural materials and fine fabrics, and in the excellence of finishings and attention to hand-made details, the Yves Delorme design is recognised for timeless classics and fashion prints, integrating original hand-painted artwork and heritage to Haute Couture. Yves Delorme shares with the designer community its passion for luxury linens!
How do your services/offering enhance an interior designer’s projects?
Our monogramming service is very popular. We can add initials, logos or bespoke designs on any of our products to enhance interiors with unique, personal touches.
What are the latest trends you’ve noticed in your client’s requests?
Today, the desire for beautiful, embroidered and bespoke linen has never been so strong, which is why we founded Yves Delorme Couture. A timeless collection in endless white tones, fresh and delicate percales, silky soft white satins, featherweight cloths and classic linens. A collection designed to be transformed, played out by your imagination to take you beyond wonderland...
Why did you want to become a sponsor of the SBID Awards?
We are proud to sponsor the SBID Awards. We have been partners for the second year and it is a great opportunity to connect with other professionals from the interior and decor industry.
Hotel Bedroom & Suites Category Sponsor | SBID International Design Awards 2019
Sponsorship for the SBID International Design Awards 2020 is now open.
To find out more about becoming an SBID Awards sponsor, click here or email [email protected]
SBID Accredited Designer and Founder of London-based design firm Ana Engelhorn Interior Design, blends the old with the new to create charming and characterful interiors. Ana's practice utilises the imperfections of natural building materials such as a original hardwood floor and emphasises rich textural sensations like silk, cotton and oxidised metal; combining the innate authenticity of a room with its objects through antique furnishings and traditional features. Read more to discover Ana's secrets to sourcing antiques for her 'rough luxe' interior designs.
At Ana Engelhorn Interior Design, we take a perfectly imperfect approach – uniting old with new to create fresh, timeless interiors for residential and commercial properties. We approach all of our projects with a sustainable mindset and love working with natural materials and furniture in its raw state. Celebrating imperfections found in natural objects and building materials, we especially love antiques – and have become somewhat of an expert in pieces of furniture from the 18th and 19th centuries and the 1950's and 1970's.
This past month I headed over to Madrid to discover some of their antiques. Although I’m half Spanish, half German and was born in Switzerland, I have always been drawn to British antiques so don’t have much knowledge of the market in other countries. Antiques here in the UK, where we’re now based, are highly prized and shops exist in abundance. The price, as you might expect, is high, so it can be a challenge to find amazing pieces with the right price tag.
I was thus very keen to explore abroad and see what I could find. Travelling through Madrid and making contact with suppliers there, I was amazed to learn the quantity as well as quality of what is there. As interior designers, we are only as good as our suppliers, so we spend a good deal of time finding like-minded crafts and tradespeople who sell or produce quality products or salvage and up-cycle older items. We try to encourage our clients to restore and reuse their furniture or donate it to charities or who will re-purpose it, so going to Spain was a real opportunity to potentially expand the number of pieces we could recommend and learn more about sourcing antiques in other countries.
When young people in Spain leave their parents’ home, they usually want to make their own mark. The last thing they want, therefore, are interiors that look like their grandparents’ house. They tend to live in apartments that are more contemporary or lean toward furniture from the 1950's, which is highly coveted across the country. Thus, those from wealthy families who inherit large stately homes or palacetes often find antique dealers like Anticuarios Alcolcer to buy their heirlooms and resell them in stores across Spain and the United States.
I was delighted to find that the prices for antiques are generally lower in Spain – you can find truly beautiful pieces, well-preserved and documented but at much more accessible prices. The biggest barriers to finding these suppliers are usually time, money and lack of knowledge. However, with the internet and in the globalised world we now live in, these hurdles can easily be overcome. One particularly straightforward option is to use a Travel Consultant like La Españolita. They will organise the trip for you and make introductions. Your days are then clearly mapped out and you can really make the most of your time.
Another way to find antiques dealers is to search for Architectural Digest guides on the specific region you want to visit. Usually, where there is one there are many. For example, when I visited El Modernario, the owner recommended two other stores: Tesla Antiques and Concha Ortega. I found it heart-warming how eager most owners are to share their clients with their competitors. In this industry, there really are people who believe that when one does better, everyone benefits.
Antique shop owners are also keen to have coffee or a drink to talk about the trade and swap stories. I speak Spanish so it makes that part easier! I find that with antiques in general, and Spain specifically, people want to get to know you and find out who you are – you can then start to build a relationship and work together to help each other.
Sourcing antiques from foreign countries doesn’t need to be daunting. The antiques mission I just underwent in Spain is one I will try to repeat for France, Sweden and Italy (my current favourite countries for older pieces). I’m looking forward to what I might find!
This article was written by Ana Engelhorn of Ana Engelhorn Interior Design.
If you'd like to become an SBID Accredited, click here to find out more.
Lalique represents timeless luxury and the French ‘art of living’. Supplying decorative glass and crystal interior homeware, jewellery, perfume and art, it has become the ultimate symbol of French luxury. As a proud sponsor of the SBID International Design Awards 2019 for the Residential Apartment Under £1M category, we interviewed the UK Managing Director of LALIQUE, Frederick Fischer to share insight into the origins of this high-end luxury brand.
It is over 130 years since Rene Lalique founded the company in 1888. His career began as a designer working for Cartier and Boucheron, amongst others, and was regarded as the master of jewellery design in the Art Nouveau style. By the 1890s he was making jewellery for celebrities and public figures of the day including Sarah Bernhardt, who wore Lalique on the stage, which is where the term ‘costume jewellery’ derives.
His encounter with Francois Coty in1907 heralded his entry into the world of perfume bottles which led to Rene Lalique working entirely in glass by 1912. In 1935 he opened his boutique in Rue Royale, Paris. He died in 1945 and his son Marc Lalique replaced glass with crystal and raised Lalique’s profile to become the greatest crystal producer in France, if not the world. His granddaughter, Marie-Claude Lalique took the helm of the family enterprise in 1977, marrying modernity with tradition.
In 2008, Lalique was acquired by Swiss entrepreneur, Silvio Denz who has ensured continuity in its development, respecting traditional know-how centered on crystal, jewellery, fragrances, home accessories including furniture, lamps and decorative panels and most recently hotels and restaurants – a wide ranging orchestration of the brand’s timeless creations.
Most designers come to Lalique with specific requests concerning pieces from existing ranges. If we receive detailed ideas of bespoke pieces that they would like to be created by us, we then work closely with our studio and the designer to tailor their requirements to the project. We may also adapt current lines to personalise a private interior.
Lalique is a timeless and elegant luxury that befits any interior. Be it a house, hotel or yacht that is adorned with Lalique, it instantly gives off an essence of a ‘prestige property’.
We provide bespoke solutions and build relationships based on trust.
Our clients are not really driven by specific trends. However, I would say recently we have noticed more homes investing in large statement pieces such as the Mossi Vase in XXL for hallways and entranceways to make a bold statement. Our lighting range – chandeliers, sconces and table lamps are eternally popular. Lalique crystal panels are also hugely in demand – back lit in a wall or framed - whether the Merles & Raisins which adorned the interior of the Orient Express or the Eternal butterflies in vibrant colours by Damien Hirst – they are works of art.
To support and enhance the interior design community, which we are honoured to work with.
Sponsors of the SBID International Design Awards for the Club & Bar Design category, Oxley's Furniture provide durable outdoor furniture solutions which are premium in quality and timeless in design. The Managing Director, Simon Hudson tells us more about how their products and services help designers extend the interior design vision to encompass exterior environments.
Oxley’s was started 28 years ago to create timeless outdoor furniture impervious to the weather. Inspired by the longevity of classic cast English garden furniture the company developed ways to personalise aluminium furniture for each customer. In the years since, Oxley’s has developed a worldwide niche market providing a service for interior designers to take their design ideas outside. Large residential and boutique hospitality projects are our forte.
From site visits to prototyping bespoke furniture, the Oxley’s team can be as involved with a project as much or as little as our customer wishes. Designers choose which Oxley’s collection works best for their project, then every item is made specifically for every job with the aluminium frame finished in exactly the colour specified. With cushions added, made with any exterior grade fabric from any of the fabric houses, each project is unique.
We also have an extensive portfolio of curated products from elite brands and often work closely with our clients to select items for their projects. Our services range from producing all technical drawings for bespoke projects, to personally organising and supervising shipping and installation.
Where the client has not included the outside as part of the interior project brief, working with Oxley’s can demonstrate how the interior design can be extended to the exterior environment, thereby enlarging the project.
How does your offering enhance an interior designer’s projects?
Outdoor living & entertaining is often part of the design brief. Oxley’s offer designers a service which allows them to extend their ideas from the inside to the outside, or even create a completely different feel to the project's exterior spaces.
Although every project is different, there does seem to be a trend away from the sleek minimalist look outdoors to a more classical feel, particularly encouraged by the amazing profusion of fascinating outdoor fabrics from all the major houses.
Why did you want to become a sponsor for the SBID Awards?
Interior Designers are our partners in everything we make. Their creations are our business, so it is right that we should support them by sponsoring an SBID Award which recognises their incredible achievements.
To find out more about becoming an SBID Awards sponsor next year click here or email [email protected]
This week's instalment of the #SBIDinspire interior design series features a total interior renovation which was designed to create a residence that better reflected the family’s dynamic and appeal to their personal tastes. Nestled in picturesque Forest Hill, Toronto, this Georgian styled 10,000 sq ft house has six bedrooms and nine bathrooms for five children and two adults; an upgrade from their previous three bedroom home! Powell & Bonnell incorporated a blend of pattern on pattern, bold furnishings and courageously contemporary art pieces into this playful residential design to enrich each space with unique character and charm. The result is a home fit for family fun and entertainment, for all that pass beyond the threshold of this lively, design-led home.
Company: Powell & Bonnell
Project: The Well Hued Home
Location: Ontario, Canada
A total interior renovation, to create a residence that better reflected the family’s dynamic and appeal to their personal taste. The client called for an abundance of colour and whimsical personality as a principal inspiration for this new residence. An inventory of existing furnishings, mostly from the previous residence, also needed to be restyled and upholstered to be incorporated into the new design. Our goal was to mix pattern on pattern, bold furnishings and courageously contemporary art pieces to enliven every room.
Without a doubt the client’s love of art and travel. Family trips to London and New York with stays in boutique hotels had exposed the client to an informal more effervescent design style and helped their curiosity for contemporary art and design blossom. Much of the art was selected by the homeowner themselves which gave us a starting point for colour schemes and concepts for each room, making this residence just right for showcasing the client’s eclectic interests!
To think back, the idea of making all those colours work in one house was really the biggest hurdle! We knew the house, we had worked with the client before, the contractor we worked with also executed the family's first renovation with us, so the usual difficulties that arise in those "getting to know you" areas, wasn't a problem when it came to working on this project.
The house is entertaining, even the "serious" rooms like the dining room and living room, which children are often discouraged from using have a youthful and fun loving flair, without being juvenile. The key is in the fabrics - we used quite a bit from our collection of textiles when upholstering items for this house. The Powell & Bonnell textile collection is made of commercial grade fabrics that have a residential feel and appearance.
We were attracted by the opportunities and potential exposure for international design in the competition. It is well run and well respected. We have entered it many times, and love the awards presentation!
Questions answered by Fenwick Bonnell, Partner and Albert Limshue, Senior Designer at Powell & Bonnell
If you missed last week's Project of the Week featuring SBID Award winners for the stunning residential design which showcases sophisticated luxury for a 19th century apartment, click here to see more.
SBID Awards 2019 | Residential Design Over £1M Finalist sponsored by THG Paris
This week's instalment of the #SBIDinspire interior design series features the SBID Award winning project for Residential Apartment Under £1M. Located in the centre of Kiev in a property whose architectural heritage dates from the 19th century, the apartment boasts high ceilings, a clear rhythm of windows and good proportions in every room. The project is created in the American classic style with an Art Déco theme, balanced with a welcoming and comfortable aesthetic; there isn’t any overblown show of luxury to distract the eye.
SBID Awards: Residential Apartment Under £1M winner sponsored by Lalique
Company: Kolomoiets-Project
Project: Apartment with History
Location: Kiev, Ukraine
The customer has expressed a wish to completely re-plan the apartment, considering the habitation of a couple. In terms of the interior design, he has suggested finding a balance of historic style, respectability, sophistication and functionality.
In one of the Kyiv salons, we acquired a chair in the style of Louis XV; classic in shape, modern in decoration with ebony and wool upholstery of a local fuchsia colour. Later, it took the place of the dominant subject in the living room. The balance of classic architectural forms and aesthetics using colour and materials of the 21st century became our main idea and motto. The fact that the apartment is located in a late 19th century building with a rich facade in the historic city centre inspired some of the design decisions and solutions throughout.
While reconstructing the old wooden floor, the floor level has rose by 250mm. This led to the arrangement of two steps in front of the front door. The home office also inherited a passage to the laundry room, namely a disproportionately low opening in the load-bearing wall. We made the decision to decorate this passage with a double-leafed, stained glass door which became a particular highlight in this room.
We achieved a good design solution in the living room area by using a boiserie of old Venetian mirrors. They extended the space somewhat and enhanced the decorative effect of the room.
Design is a creative method, process and result. No less important for the development of creativity is the professionals’ evaluation, especially on a global scale - and that is why it was so important for us to participate in the SBID Awards!
Questions answered by Alla Kolomoiets of Kolomoiets-Project
If you missed last week's Project of the Week featuring the SBID Award winners for Development Sales Centre which combine traditional culture with modernity and contemporary spaces, click here to see more.
SBID Awards 2019 | Residential Apartment Under £1M Winner sponsored by Lalique
This week's instalment of the #SBIDinspire interior design series features stunning residential CGI visualisations from the SBID Award winners for the CGI & Visualisation category with their cool, skyscraping penthouse project in London. Straddling the border between the Square Mile and Old Street, the Atlas Building takes in the best bits of both the City and East London. At 152 metres tall, it is Tech City’s newest and tallest residential addition, towering over all its surrounds. Ken Shuttleworth’s award-winning architecture practice MAKE has designed the building around nine enormous architectural blades, with a staggered design which creates a series of balconies and terraces.
Angel O’Donnell were commissioned by their client to design the incredible penthouse on the 38th floor. The design needed to be art-deco inspired whilst remaining current and cool, fit for the tech-titans that would be living in the building and working nearby. The client requested that Angel O’Donnell create CGIs in order to visualise the design within the space that would then also serve for marketing the apartment for letting purposes. Teaming up with the tech geniuses at Intermarketing, the team created CGIs that were truly astonishing, completely realistic and then topped off with a 360 degree walk through the penthouse.
SBID Awards: CGI & Visualisation Winner sponsored by Vectorworks
Company: Angel O'Donnell
Project: The Atlas Building
Whilst the client had a very strong idea of their design aspirations, the penthouse was ultimately to be a rental investment, so AOD needed to use as much commercial insight into the designs that they were producing as possible, to ensure it was fitting of the penthouse setting but equally that the fit-out cost was affordable whilst commensurate to a high-value rental property.
Given the long lead time before the building’s construction was due to be finished, the client requested that Angel O’Donnell produce CGIs that would provide complete clarity on the designs AOD had produced, featuring the exact furniture, colour schemes and fabrics as they would need to serve for marketing purposes.
We started with the idea New York City and the Great Gatsby, inspired by our client's love of art deco and being a Shoreditch sky scraper, it really was London's answer to New York! The view is like no other in a tall building in London, you really can see an entire London cityscape, North, South, East and West, completely panoramic! So of course, if one thinks Gatsby design, they think retro Gatsby scales and we wanted to have this as a feature in the master bedroom headboard but how we could incorporate that in a modern sky scraper in East London was a challenge, to go all out art deco wouldn't be right and it very much had to be a modern interpretation. Then on a trip to South of France, we were inspired by the all-round arches of the Pont Du Gard bridge near Nimes and felt by rounding off the Gatesby scales into arches, it gave the more modern look we were after! From there the design flowed, mixing modern, art-deco inspired loft with edgy Shoreditch penthouse.
Builders! Once the client had seen the fabulous CGIs and 360 degree walk through we had produced on our virtual reality goggles, he wanted the project complete as soon as possible. The challenge, however, was the main contractor who was struggling to finish the building so they could handover to the client and in turn to ourselves. We ended up having to work around the contractors which had impacts on snagging, the number of people on site and of course damage to our very expensive FF&E. However, at Angel O’Donnell, we take the view that there is no such word as “can’t” and everything is resolvable, so we put in some long shifts finishing at gone 1am to get the project finished and meet the client’s high expectations.
The comparison between the CGIs and the real thing! The CGIs were so realistic, it was easy to think that they were actual photographs, and when wearing the goggles, to believe you were in the actual apartment! Everyone was thrilled with the result and Intermarketing were able to add finesse to the visualisations that you just wouldn’t achieve from a typical render.
Between Ed O’Donnell and myself, we’ve got 20 years’ experience within the design and real estate industry but always working for others. Having established Angel O’Donnell only a year ago, we wanted to enter an awards where just being shortlisted would be a huge honour and provide us with industry recognition of our own. We never imagined that in this short space of time we would be recognised for our talent and being shortlisted (let alone actually winning!) is testament to the hard work and long hours we’ve been putting in over the last 12 months!
Questions answered by Richard Angel, Co-Founder of Angel O'Donnell
If you missed last week's Project of the Week featuring the SBID Awards' Overall Winner 2019 with the non-invasive and nature-inspired property in Mexico, click here to see more.
We hope you feel inspired by this week's CGI & Visualisation design! Let us know what inspired you #SBIDinspire
SBID Awards 2019 | CGI & Visualisation Winner sponsored by Vectorworks
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