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Debbie Bryant, Founder of Debs Bespoke Interiors, has given her insights into the industry.

I have a background in industrial design, having studied it at university, followed by an MA in Design Practice. My career has allowed me to develop strong leadership skills in Design Research, Service Design, and Experiential Design, particularly within the commercial and consulting sectors. Alongside these roles, I’ve always had a passion for interior design, formally studying at UAL in Interior Design in the summer of 2024 while also launching my business, Debs Bespoke Interiors. Since then, I’ve had the opportunity to work as a residential interior designer, taking on projects ranging from single-room designs and kitchen extensions to full-floor transformations.

Debs Bespoke Interiors

Why did you want to work in the interior design profession?

I’ve loved problem-solving and design for as long as I can remember—whether it was fixing my parents’ TV at eight years old or sponge-painting my bedroom at ten. Although I haven’t always worked in interiors, I’ve always had a passion for well-designed spaces. I started my career in Industrial Design, then moved into Design Research and Experience Design. This really honed my empathy skills and taught me how to optimise the way people move through experiences—and inevitably through spaces.

The moment I owned my own flat, I couldn’t wait to start designing it. From there, I continued designing interiors for myself, family and friends, alongside my professional design work. Two years ago, I decided to take the leap and focus fully on interiors as my main profession. Now, I get to combine my love for logical problem-solving—how a space functions—with my creative side, designing homes that are both aesthetically beautiful and deeply personal.

Debs Bespoke Interiors

Which elements of your profession do you enjoy the most?

Everyone leans towards certain aspects of their profession—and when you run your own business, those tendencies become even more obvious. I’m organised and have years of consulting experience, but the business aspects of my profession are not what energise me. What I love most is the logical side of the design process, and especially the moment of unlocking an idea that feels so simple and obvious once shared—yet often takes real work to discover.

For example, a recent client asked if we could raise the height of a kitchen doorway, as the low pocket door under the stairs was frustrating her 6'4" husband daily. The solution: flip the entrance around, allowing for a full-height door opening directly into the hallway. This not only created a more impressive view from the front door through to the garden, but also flooded the hallway with natural light—and the dead space where the old pocket door was located became a brand-new kitchen pantry.

Solutions like these, where practical needs and beautiful design come together seamlessly, are what make my work so fulfilling.

Debs Bespoke Interiors
Debs Bespoke Interiors

What has been your most memorable career highlight from the past year?

It’s been a really positive year of learning, growth, and taking on larger-scale projects, so it’s hard to pick just one highlight. That said, completing a full ground floor transformation for a client stands out. Seeing them walk through the spaces for the first time, pausing to take it all in and reacting with genuine ‘wows’, was particularly satisfying. It’s moments like that—where the design clearly resonates—that feel most rewarding. They also went on to leave a thoughtful and generous review, which was a real affirmation of the process and the collaboration we built along the way. Experiences like this make all the careful planning and problem-solving worthwhile, and have definitely been a standout part of the year.

Debs Bespoke Interiors

What are your favourite types of projects to work on and why?

While I enjoy creating schemes within an existing footprint, there’s something particularly satisfying about reimagining how a space flows and restructuring it alongside developing the interiors. In my view, the best residential designs come from true collaboration—working closely with the architect and engineers to optimise both the architectural form and the interior function. If an interior is going to be compromised by architectural decisions, it’s far better to make adjustments while the plans are still flexible. Too often, I’m brought into a project once architectural plans are already approved, meaning we end up retrofitting interiors to a space that could have been better tailored from the start. That’s why I particularly value projects where the interior design can inform architectural decisions, and where the process feels genuinely integrated from the beginning.

Debs Bespoke Interiors

What are the most challenging aspects of working in interior design?

For me, designing someone’s home is a real privilege—one I never take for granted. I’m always conscious that my clients are investing both their trust and their resources, and I want to make sure my involvement feels more than worthwhile. I put a great deal of effort into understanding their needs, aspirations, and the way they live, so that the design feels truly personal and considered.

One of the more nuanced challenges I often encounter is working with couples whose visions for their home don’t fully align. It’s not uncommon for me to step into the role of mediator, helping to bridge the gap between different ideas and priorities. This process can take time, but it’s a part of the work I really value—helping each person feel heard, and guiding them towards solutions where both of their aspirations can coexist and complement one another. It’s incredibly rewarding when we reach that shared vision together.

Debs Bespoke Interiors

What do you wish you knew before working in the field?

I recently joined an online community that includes access to a mentor, and I can already see the immense value in being part of such a group. It’s something I wish I had discovered when I first started my business, as it has been a game-changer. The opportunity to learn from others who are navigating similar challenges in the field has been invaluable. Whether it’s sharing insights on design trends, discussing business strategies, or simply offering encouragement when things get tough, the support is limitless.

I truly believe that the value in connecting with others in this industry cannot be overstated. There’s a unique power in learning from fellow designers who are open, willing to share their experiences, and eager to help one another. I would strongly recommend anyone in a creative or entrepreneurial field to actively seek out a community of like-minded individuals. It provides not only invaluable knowledge but also a sense of belonging and camaraderie that can make all the difference when facing challenges. Being part of this network has not only helped me grow professionally but has also deepened my passion for what I do.

Debs Bespoke Interiors

If you could give one tip to aspiring designers, what would it be?

I believe one of the most important skills we can develop as designers is the ability to truly listen to and interpret our clients' needs—and then translate that understanding into thoughtful, effective design. With that in mind, my one piece of advice to other designers would be to focus on active listening and careful observation. Asking the right questions is crucial, but often, it’s what isn’t said outright that provides the richest insight. This is something I honed over 20 years working in Design Research and Experience Design—people rarely tell you everything you need to know.

For example, in a current project, the client spoke repeatedly about the importance of teaching her young daughter to cook, a value passed down from her own mother. She had even arranged her dining space to keep her daughter close to the kitchen. Picking up on this, I incorporated a worktop overhang into the design—a small but meaningful detail that allows her daughter to be part of the action and learn in a way that feels natural and connected.

Debs Bespoke Interiors

How do you see the interior design industry evolving in the year ahead?

I recently attended a talk on Designing for Wellness at the Surface Design Show, and one comment from the panel really resonated with me. They mentioned that, especially for those working from home, many people are now getting less outdoor ‘exercise’ than those in high-security prisons. It was a striking comparison that really made me stop and think about the role our homes now play in our lives.

With the shift to working from home, people aren’t commuting as they once did, yet their wellbeing can be compromised due to a lack of time spent outdoors—whether in nature, fresh air, or even just the simple act of walking between the office and a station. The social aspect of being in an office environment is also something that many of us are missing. This new reality has made me realise how much harder homes now have to work to support our physical and mental health.

I think designers are going to be increasingly focused on how to optimise flexible, multifunctional spaces. The idea of “broken plan” seems to come up a lot—spaces that adapt to the needs of the moment. With the shift in how we use our homes, elements like colour psychology, biophilic design, and thoughtful lighting are becoming critical in supporting our wellbeing in these spaces. It’s no longer just about creating beautiful interiors—it’s about designing for the overall health of the people living in them.

What does being an SBID Accredited Interior Designer mean to you?

I’m truly honoured to have been accepted as an accredited Interior Designer with SBID. After more than 20 years in the design industry, much of which was spent in an adjacent field, receiving this recognition means even more to me. It’s a testament not only to the hard work I’ve put into my career, but also to my commitment to continuously evolving and refining my practice.

I firmly believe that professional bodies like SBID are vital, not only for supporting members in continuing to develop and hone their skills, but also for providing clients with access to verified professionals who have the experience and expertise they need. For me, being a part of SBID is both humbling and exciting. I look forward to the opportunities this recognition will bring, and I hope it will continue to be a rewarding and impactful part of my journey as an interior designer.

Debbie Bryant, Founder of Debs Bespoke Interiors

About Debs Bespoke Interiors

Debs Bespoke Interiors is a North London-based interior design studio dedicated to creating stylish, functional homes tailored to each client. With a rich family legacy in design—dating back to my grandfather’s founding of Nathan Furniture in 1916—I blend tradition with innovation to craft spaces that feel both timeless and personal. Specialising in kitchens, bathrooms, built-in furniture, and full home transformations, I take a collaborative approach, working closely with clients to bring their vision to life. With strong project management at the core of my process, I ensure a seamless experience from concept to completion. Serving North and Central London, with remote services available.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Taking inspiration from its water side setting, the Riverside project, designed by Katharine Pooley, is a luxurious pied-a-terre situated in the historical walls of the City of London. With a grand view of the Thames, the designs' textures and shades echo the movement and light that emanates from the changing tides of the river. Reflective materials, a muted and aerial inspired colour palette and bleached timbers mirror the waterside locale.

Across the design, I layered complementary dual tones throughout: gold and silver, semi-gloss weave and matte, deep blues and silvery hues - all evoking the shimmering interplay of light and texture found along the river’s edge. When designing the entrance hall, we were looking for finishes that would lighten and brighten the space as much as possible due to its internal positioning away from the vast windows in the main living areas. Textured silk wallpaper was selected for its subtle way of reflecting light. A grass cloth weave on a metallic background was specified for the panels within the coat cupboard doors, while very pale aerial, silver-toned blue was realised for the painted surfaces. A focal point is the ‘bird of paradise’ handles on the cupboard which further reflect life near the water.

Credit: Brooke Murphy
Credit: Brooke Murphy

When designing the living room I drew deeply from the apartment’s external setting with views that stretch toward the Thames and across to Shakespeare’s Globe. A glacial palette of soft blues and watery silvers was chosen to echo the light-play on the river, while every material and finish was selected to bounce and throw light back into the room.

An abalone-pearl-inset side table further captures the shifting colours of the sun as it dances across surfaces, echoed by the mix of metal accents and visible hardware throughout. The chandelier is detailed with baubles and reed-like forms and evokes the effervescence of rising tide bubbles. The curtains are trimmed with a pearl edging - a nod to the theatrical costumes worn on stage at the Globe visible just beyond the windows.

Furniture selections support both form and function - swivel chairs offer flexibility and I positioned them to easily face either inward or outward towards the terrace. Bespoke upholstery and a pebble inspired side table sits beautifully atop a raised-pile rug. Together, these elements create a serene interior where water, light, and location are continuously reflected and reinterpreted.

A quietly layered rhythm defines the bedroom below. Nature inspired-details and tones are used to create a calm retreat from the energy of the city beyond the windows. A verdant sectional headboard frames the bed and is flanked by panels of wallpaper. Hanging pendants are found above each bedside table, which themselves are bespoke pieces crafted with soft radial curves. They include discreet pull-out trays, perfect for resting small treasures or a morning cup of coffee. The curtains are finished with a bauble trim along the leading edges, adding a playful tactile note, while sheer layers help to diffuse the sharper lines of the metropolitan view outside.

Credit: Brooke Murphy
Credit: Brooke Murphy

Our team of interior designers and architects considers the surrounding environment an essential factor in crafting residential spaces. We have achieved a sense of balance by addressing the inerrant contrasts of central city life - its dynamic energy and fast pace - with the serenity of nearby nature. Through careful consideration of textures, tones, and natural materials, we bridged these opposing forces to craft a home that provides both a vibrant connection to urban living and a peaceful retreat.

About Katharine Pooley London

Recently named ‘British Interior Designer of the Decade’, ‘International Designer of the Year in Asia’ and ‘Entrepreneur of the Year’ Katharine Pooley has in a short space of time become one of Europe's leading designers. Her portfolio encompasses a multitude of interior styles and architectural genres and her design ethos is one of luxurious eclecticism. No two projects are ever alike, but they are universally beautiful and timeless.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Katherine Briggs, Owner of Pomander Interiors, has given her insights into the industry.

Having studied Art and Design in Central London and assisted my at mother’s interior design studio based in London, I worked with two of the industry ‘Greats’ - Colefax & Fowler and John Stefanidis. Later, I worked under my mother’s studio brand in London. I worked for global advertising agencies and ran the Pan European sector of one of the largest Global brands - enabling project handling in a creative industry to be second nature to me. In 2011, my husband and I moved to Oxfordshire with our young children and I decided it was the right time to launch my own studio, Pomander Interiors. My work is predominantly for residential clients across Oxfordshire, Warwickshire (+ the Midlands region) and central London. My central studio is currently based in Warwickshire and I therefore have a strong team of trade in all three regions that I mainly cover across the UK.

Pomander Interiors
Pomander Interiors

Why did you want to work in the interior design profession?

I knew, in my teenage years, that I wanted my career to be within the creative industry. Having studied both Art and Design - it has always fascinated me how colour through fabrics, wall coverings, artwork and different textures across decorative products, flooring, fabrics, furniture - when one strikes the correct balance of each - can set such a specific tone and feel to a space and how the layer of natural versus artificial light can intensify such a mood. The eclectic combination of treasured heirlooms, partnered with collected pieces, sometimes from abroad - set within, sometimes a contemporary or even traditional space - fascinated me. To be able to convey a client’s personality and their ‘life story’, by creating a space that reflected them and made the space ‘home’ - was a skill I wanted to explore and master.

Pomander Interiors

Which elements of your profession do you enjoy the most?

Transforming my client’s houses into a place that illustrates their character, personality and where they feel completely at ease, happy and proud to call their home. Each client and property is so unique and therefore each project is completely different for me and my team - I love diversity! Some clients have a clear vision and style and others require more ‘hand holding’. Some properties require a complete renovation and others may need much needed ‘character’ to be injected into the property. It’s taking each client on an exciting journey through a trusted working relationship and creating wonderful interior spaces, as a result.

Pomander Interiors
Pomander Interiors

What has been your most memorable career highlight from the past year?

Creating an elegant and somewhat traditional style, whilst partnering this with a contemporary flair - is the core of my design style. Therefore, working with supply partners that create traditional products that fit within our contemporary lifestyles - epitomises the perfect partnership for the large majority of my projects. So, when, Lee Lovett, Co-Founder of Soho Lighting Company, invited me as one of a small party of privileged guests within the interior design and architectural industry, to a private launch party in Kensington Palace, I was very honoured.

The event took place in the State Apartments at the Palace in early March this year - where Lee and her husband, showcased their collaborative new ‘Historic Palace Collection’ of switches, at a champagne reception. Being in such historic and majestic interiors was totally surreal and wonderful. An opportunity to share in their exciting stage of their business and talking to so many of my industry peers, was such a wonderful experience. It was definitely the most surreal highlight of my career this year - an evening I will never forget!

Pomander Interiors

What are your favourite types of projects to work on and why?

The ability to transform an interior space for a client that finds the whole concept of interior design totally alien - is so rewarding. To take a slightly apprehensive client on that creative journey and see the pleasure it brings when the project is completed - gives me immense joy. Interior design is not just about the creative element but, as important, it is the service that you provide for every client. The ability to make the journey a planned, calm, perfectly executed creative process.

Both ends of the design spectrum bring exciting challenges - a new development property that lacks any structural or internal character and how colour, texture and the right combination of well manufactured products - strike just the correct balance between classic style and the contemporary surroundings. An old Listed property that requires a much needed restoration - bringing it back to its’ former glory, whilst combining contemporary elements to sit sympathetically within it’s historic architectural origins. Both fascinate me.

Pomander Interiors

What are the most challenging aspects of working in interior design?

When working across multiple projects at any one time - it is important to remember the individual and differing emotional requirements that each client requires. This is as important, and sometimes even more important at different stages of a project, than delivering the end creative result. Wearing various ‘hats’ when running your own design studio, whilst always staying one step ahead across all aspects of the business, is crucial - to keep the projects ticking over smoothly. Previous senior leadership and project management, on a global scale, has prepared me to tackle all of these areas, which gives me the time to enjoy creating and designing for my clients.

Pomander Interiors

What do you wish you knew before working in the field?

That I should have set up my studio earlier than I did! To be able to truly ‘go to work’ every day and for it to not feel like ‘work’. I honestly enjoy and look forward to every moment when I am designing, creating and delivering what my clients wish for.

Pomander Interiors
Pomander Interiors

If you could give one tip to aspiring designers, what would it be?

Understand the industry and the multi faceted areas of running your own studio. It is not just about being passionate about design and service. You have to be a superb project manager, good at client relations, understand budgets and how to make sure the financials on a project are all in check. A networker, keeping ahead of trends and what will stand the test of time, quality controller and have a solid, trusted trade team partnering you. Running your own studio comes with a lot of responsibility and you have to be 100% committed and passionate, every day, to make a success of your business.

Pomander Interiors

How do you see the interior design industry evolving in the year ahead?

Established and emerging brands are collaborating more and more with each other. I see these partnerships providing a unified and therefore simpler approach for designers to deliver what is needed for their client projects. With social media and other channels connecting brands globally with a more cost effective and streamlined logistical approach - we are able to offer our clients products that were difficult to sometimes unobtainable in the past. However, political restrictions in different countries might hinder import and exporting!

What does being an SBID Accredited Interior Designer mean to you?

Being accredited by SBID is an immense personal milestone for me and my business. It epitomises the top tier accreditation that my clients would expect when running a professional and successful design studio. On a personal note, it is the ultimate ‘seal of professional approval’ within the industry. I have worked very hard and passionately to build my interiors business to where it is today and to have this recognition from SBID, means everything to me - thank you.

Katherine Briggs, Owner of Pomander Interiors

About Pomander Interiors

Having worked for some of the ‘greats’ in the industry – Colefax & Fowler and John Stefanidis – Katherine established her own Interior Design Studio in 2011. The company is based in Warwickshire and primarily covers private client residential properties across London, Oxfordshire, Gloucestershire and The Midlands region. Katherine and her team pride themselves on a depth of knowledge when it comes to British properties. The team have worked across several listed country houses, city apartments, townhouses and new developments. Pomander Interiors work with local trusted building teams, architects and specific artisans from differing specialisms to meet exacting standards, ensuring a perfect finish is continuously met for every client project.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Games rooms, wine cellars, music rooms, home cinemas or ten pin bowling alleys - this spring Katharine Pooley is seeing an increase in requests to create one-of-a-kind luxury spaces that are intimate, unique and individual to our clients personal passions. I think it is fair to say, enjoyment and relaxation at home has become a growing priority for many.

When my Studio was commissioned to redesign the interior of the Château de la Croix des Gardes, a 13,000 sq ft Château, overlooking the Bay of Cannes, we created an incredible, burgundy hued, subterranean games room for an English client with a passion for poker.

Katharine Pooley

The generous space is located below the Château and is accessed through a vast antique bronze bank-vault door sourced specially from Canada. More than just an entrance, it is a talking point and creates an impressive welcome for guests. Passing through feels like stepping into a hidden world, leaving behind the formality of the historic Château, to discover a space entirely unexpected - intimate, inviting and infused with the owner's personal character and passions.

The Games Room is subtly divided into three areas. The first features a poker table and fully equipped bar, the central section is a formal conversation and lounging area, while the last boasts an emerald green snooker table with hand-painted wallpaper depicting a homage to the Alfred Hitchcock movie 'To Catch a Thief' which was filmed on the property.

Katharine Pooley
Katharine Pooley

The feature bar is positioned at one end of the space and was designed to accommodate both exclusive poker games and large lively gatherings. The masculine aesthetic strikes a balance between the warmth of a countryside club and the sophistication of a James Bond-style setting. The scheme plays with contrasts: bronze adds depth and richness while brass brings brightness. Classic and contemporary elements intertwine, giving the space an elusive quality that resists being tied to a single era or location.

At the heart of the bar, diamond-cut glass panels are set in custom joinery and accented with antique brass detailing. Flanking this centrepiece, tall cabinetry with antique mirrored panels create depth, while surrounding leather-inset panels add a tactile richness. Recessed antique brass handles with fluted metal detailing complement the fumed eucalyptus timber found across the room.

Katharine Pooley

An oval-shaped chandelier hangs above and was crafted from solid glass to enhance its brilliance. Rather than more muted hollow glass, solid glass increases the surface area and allows light to refract and sparkle. Polished stainless steel rims frame the piece and add a sleek contrast. My choice of solid glass not only elevates the chandelier’s luminosity but also provides a richer, more luxurious presence. I commissioned each piece in the Czech Republic, using the best glassmakers in Europe and ensuring artisanal precision.

Luxurious umber-hued leather upholstery enriches the seating, while the deep navy pivot bar stools echo the undulating shapes and contrast piping of the poker table chairs. The rich leather wall panels pair beautifully with a striking marble surface and a grand quadrate chandelier, reinforcing the space’s opulence. Alabaster-domed lamps provide a final touch of warmth and refinement.

Katharine Pooley

This design echoes the stepped chandeliers found in the rest of the room and ties the spaces together with a cohesive, atmospheric glow. Elsewhere, bespoke marquetry details heighten the drama, with starburst-patterned tabletops in blonde veneer framed by rich bronze accents. Deeply buttoned, ink-blue leather chesterfield sofas, velvet backed mid-century sculptural armchairs and soft Hermes throws create the ideal lounging space.

Finally, we enormously enjoyed designing the most unexpected space, reached through a discrete door beside the bar: a private ten pin bowling alley featuring custom lighting, accessories and audio system. We created an adjacent seating area perfect for lacing up bowling shoes. I can just imagine the memories that will be made in this space and the laughter shared with friends and family.

Katharine Pooley
Katharine Pooley

While game rooms are enjoying a renaissance, they reflect an age-old desire for play and togetherness. Many of the special, entertaining spaces my clients are requesting reflect their wish to have fun and be able to completely relax in the privacy and security of their own homes. There is a timelessness to our love of fun, and it is just as enjoyable to plan, construct and design these rooms for our clients. My talented team of architects and designers also created a separate but complimentary home cinema and powder room which are accessed through the main Games Room.

Katharine Pooley

This spring my studio will complete the redesign of a striking and contemporary Parisian home as well as visiting our ongoing projects across the South of France. We are looking forward to forging new connections across the world in 2025, and it is set to be an especially exciting year for the design studio as we grow our team of architects and designers, and further strengthen our yacht, hospitality and art consultancy divisions. Please feel free to reach out to our team regarding any projects in France and beyond. Our team is on the ground and available for site meetings in the coming weeks.

About Katharine Pooley London

Recently named ‘British Interior Designer of the Decade’, ‘International Designer of the Year in Asia’ and ‘Entrepreneur of the Year’ Katharine Pooley has in a short space of time become one of Europe's leading designers. Her portfolio encompasses a multitude of interior styles and architectural genres and her design ethos is one of luxurious eclecticism. No two projects are ever alike, but they are universally beautiful and timeless.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a rustic and coastal holiday cottage design by 2024 SBID Awards Finalist, LWE Interiors.

LWE Interiors were asked to redesign an old cottage that had stood neglected for several years at the end of a street in Llandudno wales. The client wanted to use this old cottage as a holiday home for weekends away for family and friends. The budget was very strict and included a full refurbishment of the ground floor and bedrooms. They used salvage wood to create rustic elements as well as uncovering an original old wall which they transformed into a design feature, bringing in a holiday vibe and fresh new look.

Category: Residential Budget Up To £50,000

Design Practice: LWE Interiors

Project Title: Tudor Cottage

Project Location: Llandudno, United Kingdom

Design Practice Location: Greater Manchester, United Kingdom

Photographer: LWE Interiors
Photographer: LWE Interiors

What was the client's brief?

The clients brief on this project was to give the home a modern rustic feel adding subtle coastal accents as the property is walking distance to the beach, the old cottage was bought at auction with the intention to transform into a holiday home for family and friends.

Photographer: LWE Interiors

What inspired the design of the project?

The cottage was very dilapidated and required everything internally taking out / rebuilding, the budget for the interiors was strict due to the building works the cottage needed, whilst the contractors stripped the building back to the bare bones we discovered an original wall over meter thick made in the traditional method of stone, rubble and mortar. I decided to keep this feature and build on the rustic elements as there were no original features in the cottage even before the strip out took place, then adding modern fittings against rustic elements, to give a modern feel but still incorporating the traditional building feature we found.

Photographer: LWE Interiors

What was the toughest hurdle your team overcame during the project?

The budget was the toughest hurdle, the construction team also had issues at times with the building itself which chewed into the budget, threatening to reduce the interior budget further. Fortunately I found a great kitchen company who made the kitchen and installed the units and a local quartz / stone constitute supplier who installed the worktops at a great price. We were also resourceful with the interior design, we couldn’t move the meters or the boiler as it would have cost too much and they were so unsightly in the lounge area, so I designed a cupboard to house them with a log effect design which blends in with the rustic feel, blending away the unsightly meters from the lounge area.

Photographer: LWE Interiors

What was your team’s highlight of the project?

The highlight of the project aside from discovering the original feature wall, was when the client asked to add an en-suite to the master bedroom, to close off an area of the bedroom would make the bedroom feel claustrophobic so I suggested we keep the en-suite open as a feature to the bedroom, which the client loved the idea so we added an open en-suite, a little cheeky but a great talking point, the toilet we found a small cubbyhole area which was perfect to hide the toilet in, then used a sliding barn door-for privacy.

Photographer: LWE Interiors

Why did you enter the SBID Awards?

I entered the SBID Awards as this is a prestigious international awards for interior designers, architects and suppliers in the property industry. It’s an award that gives credit as a notable designer to the finalists and winners.

Photographer: LWE Interiors

What has being an Award Finalist meant to you and your business?

We have added our finalist badge with pride to our website and we launched social media posts on all platforms celebrating and advertising our achievement which in turn created a lot of recognition and interest. It gives myself and my company credit and acknowledgment as an award winning and award finalist interior design practice with a leading international award which has brought us more attention when clients are looking for an interior designer for their project.

Questions answered by Lorraine Warwick-Ellis, Founder of LWE Interiors.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a harmonious blend of old and new in this residential design by Barclay Interiors, click here to read it.

This week’s instalment of the Project of the Week series features a harmonious blend of old and new in this residential house design by 2024 SBID Awards Finalist, Barclay Interiors.

Barclay Interiors were commissioned to design and specify the interior architecture, soft furnishings, and accessories for this quintessential English retreat nestled amidst the serene countryside. This exquisite property embodies the charm and elegance of traditional British architecture while offering modern comforts and luxurious amenities. The Berkshire estate seamlessly marries traditional charm with modern sophistication, providing a timeless retreat for those seeking the epitome of British countryside living. Whether relaxing by the fireplace, lounging by the pool, or enjoying a meal in the gourmet kitchen, every moment spent here is imbued with luxury and tranquility.

Category: Residential House Over £1M – UK

Design Practice: Barclay Interiors

Project Title: Berkshire Estate

Project Location: Berkshire, United Kingdom

Design Practice Location: London, United Kingdom

Photographer: Ollie Tomlinson
Photographer: Ollie Tomlinson

What was the client's brief?

The project involved the renovation of a listed Berkshire estate with Elizabethan heritage, balancing historic preservation with modernisation. The renovation was completed in two phases: Phase 1 covered two cottages, multiple barns, a billiards room, gym, golf simulator, and outdoor areas; Phase 2 focused on the main house, wine cellar, vintage car storage, a bar and lounge, and a pool house with a Bulthaup kitchen. The client wanted to retain historical charm while incorporating modern conveniences, enhance lighting in darker areas, and create a space suited for both family living and entertaining.

Photographer: Ollie Tomlinson
Photographer: Ollie Tomlinson

What inspired the design of the project?

The design was influenced by the estate’s historic character, with a focus on preserving original features while introducing modern elements. Hand-plastered walls, restored beams, and contemporary furnishings created a harmonious blend of old and new. Crittall windows and doors maximised natural light, opening the home to the surrounding gardens and pool. The integration of the client’s modern art collection further balanced tradition with contemporary sophistication.

Photographer: Ollie Tomlinson
Photographer: Ollie Tomlinson

What was the toughest hurdle your team overcame during the project?

The biggest challenge was preserving the estate’s historical integrity while modernising functionality. Retaining original wooden beams and architectural details required careful planning. Enhancing lighting and technology without compromising the period character was a priority, tackled through collaborations with heritage consultants and John Cullen Lighting. The project also required coordinating multiple specialists, ensuring a seamless renovation across the estate’s extensive spaces.

Photographer: Ollie Tomlinson
Photographer: Ollie Tomlinson

What was your team’s highlight of the project?

One of the most rewarding aspects of the project was the transformation of seven barns into beautifully designed, functional spaces, which significantly enhanced the estate’s versatility. Beyond the individual spaces, the project’s greatest success was the harmonious integration of historical character with contemporary luxury, ensuring that each element of the estate felt authentic, functional, and perfectly suited to the client’s lifestyle.

Photographer: Ollie Tomlinson

Why did you enter the SBID Awards?

The team at Barclay Interiors saw the awards as an opportunity to highlight their expertise in working with listed properties, demonstrating their ability to respect architectural heritage while delivering interiors that are both stylish and highly functional.

What has being an Award Finalist meant to you and your business?

Being an SBID Award Finalist has reinforced Barclay Interiors’ position in high-end interior design, validating the studio’s expertise in working with listed properties.

Questions answered by Sarah Barclay, Founder of Barclay Interiors.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a combination of modernsim and organic shapes in this show flat design by Angel O'Donnell, click here to read it.

Manuela Hamilford, Creative Director at Hamilford Design, has given her insights into the industry.

Hamilford Design
Hamilford Design

Why did you want to work in the interior design profession?

My journey into interior design was shaped by my early experiences growing up in Italy and then working for Italian interior brands in New York, they instilled in me a deep appreciation for craftsmanship and the way a beautifully designed space can enhance everyday life. Growing up in Vicenza, surrounded by classical Italian architecture, I developed an understanding of proportion, materials, and timeless elegance. When I moved to New York to begin my career, I was exposed to a more contemporary, dynamic approach to interiors, as well as the importance of bespoke home furnishings in creating spaces that feel personal and refined.

Founding Hamilford Design in 2005, in London was a natural progression—allowing me to use my experience and create warm interiors that are sophisticated, with a sense of individuality. My studio strives to bring to life spaces that enhance our clients’ lives and tells their own unique stories. My business grew organically through word of mouth, with people recommending us to friends and acquaintances. My clients drive my passion.

Hamilford Design

Which elements of your profession do you enjoy the most?

There are so many aspects of interior design that I find rewarding, but mainly it's the variety - curating bespoke spaces, rather than copy and pasting a strict studio style. I love sourcing exceptional pieces, whether it’s unique antiques from dealers that I’ve met in London or custom-made furniture designed specifically for a client’s home. Every project is an opportunity to create something special, and I find immense satisfaction in working closely with trusted artisans, craftsmen, and suppliers who share my passion for quality and attention to detail. On that point - I also love the collaborative nature of this industry—each project involves working closely with tradespeople and the clients themselves.

Hamilford Design

What has been your most memorable career highlight from the past year?

Over the past year, we have worked on some incredible projects, but one that stands out was the completion of a beautifully restored listed townhouse in Barnes. The project was particularly special as it required a delicate balance between preserving the building’s historic charm and introducing modern luxuries. We carefully reinstated period details such as a mosaic tiled floor, sourced exquisite antique pieces and layered in contemporary design elements.

Another highlight has been expanding our work in the Cotswolds, where we have had the opportunity to design a number of countryside retreats. There’s something very rewarding about creating a sanctuary away from city life—spaces that embrace nature and craftsmanship. Each home has its own unique stye, which is important to me.

Hamilford Design

What are your favourite types of projects to work on and why?

We have recently been asked to design more commercial projects over the last year or so, this is an exciting challenge for the studio and winning a Restaurant and Bar Design Award shows that we’re on the right track!

I also enjoy designing residential projects that allow for a high level of personalisation. Luxury is not just about grandeur—it’s about comfort, warmth, and creating an environment that feels truly personal.

Hamilford Design
Hamilford Design

What are the most challenging aspects of working in interior design?

One of the biggest challenges in interior design is managing expectations while ensuring that every detail is executed to the highest standard. This means working with meticulous attention to detail, coordinating with multiple suppliers, and ensuring that craftsmanship and finishes are impeccable, whilst a timeline is adhered to.

Timelines and logistics can be complex, particularly when working on international projects or listed buildings with strict regulations. We handle a lot in house, such as planning permissions, so are able to control these timelines to an extent. However, overcoming these challenges is part of what makes the process so rewarding.

Hamilford Design

What do you wish you knew before working in the field?

I am always learning! Although, I wish I had known just how much of interior design is about project management. Creativity and strong vision are important of course and sit at the heart of what we do, but delivering a high-end project requires exceptional organisation. From working with builders and suppliers to managing budgets and timelines, a successful designer needs to be a great project manager too.

Hamilford Design

If you could give one tip to aspiring designers, what would it be?

Develop your eye and your taste, then trust in them. Interior design is about refining your sense of style. I’m inspired by my travels, trade shows, galleries and even books. Immerse yourself in design!

Hamilford Design

How do you see the interior design industry evolving in the year ahead?

The industry is shifting towards a more conscious, considered approach to luxury. Sustainability and biophilic design, which integrates nature into interiors through materials, lighting, and greenery, will continue to gain momentum, as people seek homes that promote wellness and tranquillity.

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer is such an honour. The SBID provides a platform for connecting with like-minded industry professionals and staying at the forefront of industry innovations.

I am excited to be involved in panels and taking part in peer discussions. Being involved with an organisation that champions quality, expertise, and ethical design is something I am incredibly proud of!

Manuela Hamilford, Creative Director at Hamilford Design

About Hamilford Design

Founded in 2005, Hamilford Design offers a range of services from all aspects of creative interior design through to new builds and renovations with an expert team of contractors and architects. Creating elegant, luxurious and warm interiors is what reflects the essence of Hamilford Design. With projects globally, ranging from listed residences in London, to townhouses in New York and from large country estates to commercial projects across Europe, Hamilford Design has a wide portfolio. With no strict ’studio style’ all of our spaces are totally unique, we keep the client at the heart of all our projects.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a combination of modernsim and organic shapes in this show flat design by 2024 SBID Awards Finalist, Angel O'Donnell.

Angel O’Donnell’s design story is rooted in Centre Point’s brutalist precision, strong geometry and arresting silhouettes. The team designed upholstered bedroom walls with zigzag patterns and honeycomb-shaped pillars to echo the building’s iconic façade. Curated totemic sculptures of carved wood, built a room divider comprising polygonal panes of coloured glass, and sourced vintage pieces that date back to the time of Centre Point’s construction. They painted a ceiling mural that captures the fiery hues of the sunrises and sunsets that can be seen from the east and west facing windows, and assembled a gorgeous mix of materials, from honed marble to oxidised steel.

Category: Show Flats & Developments – UK

Design Practice: Angel O'Donnell

Project Title: Centre Point Vantage Collection

Project Location: London, United Kingdom

Design Practice Location: London, United Kingdom

Photographer: Taran Wilkhu

What was the client's brief?

Our client wanted a last hurrah! A newsworthy interior that would celebrate Centre Point’s brutalist architecture, jaw-dropping views, and decade-long story of regeneration since building works began.

This would be the last in a long line of show residences, so it was essential we created a different look from previous designs – particularly the scrupulously pared back, mid-century-modern interiors by Conran + Partners, and the glossy-luxe interiors by Morpheus & Co.

By creating a whole new look and feel, we could demonstrate the versatility of these spacious and smartly planned residences.

Photographer: Taran Wilkhu

What inspired the design of the project?

Centre Point’s brutalist architecture provided us with a bottomless well of inspiration. Everything from the building’s rippling rhythms of precast concrete to the beautiful light that pours in through the east- and west-facing windows informed our designs.

We took the spirit of modernism – its optimism and freedom of expression – and made it our own, mixing rectilinear forms with organic shapes, bright rich colours with soft pale neutrals, smooth surfaces with strong textures, and subtle patterns with bold motifs. This ebb and flow of binary styles creates a lovely rhythm as you journey from room to room, from morning till night.

We instinctively wanted colour-soaked interiors that contradict the cool white-grey exterior of the building. Each colour was carefully selected to elicit a different emotional response. The embracing warmth of terracotta in the principal bedroom. The respective palettes of soothing pink and positive green in the guest bedrooms. And the healing energy of copper in the dining area. These colours are designed to calm and balance, energise and uplift, and in turn enhance the experience of living up high with all of London laid out before you.

As for materials, we incorporated as many as we could to honour the concrete, steel, glass, limestone and wood present in the building. We chose walnut, rattan, marble, leather, bronze, ceramic, resin, oxidised steel, bamboo silk, velvet – a panoply of noble and other quality materials that look, feel and smell reassuringly luxurious. Their veins, grains, colours, textures and aromatic properties add to the rich sensory experience throughout.

Photographer: Taran Wilkhu

What was the toughest hurdle your team overcame during the project?

It was finding a smart and subtle way to zone the 33ft-long living area without carving it up and making it feel small. In our minds, zoning was critical to reimagining the space and opening prospective buyers’ eyes to all the things you could do with it. So, we opted for low-slung furniture to keep the focus on the views over Mayfair and Hyde Park. Then we used a giant L-shape sofa to create an island of tranquillity with easy-to-reach coffee tables and spot tables, deep-seated lounge chairs, and a silky-soft rug. By resisting a traditional layout of two sofas facing each other, we enhanced the flow between the living, dining and study areas.

Photographer: Taran Wilkhu

What was your team’s highlight of the project?

The room divider was immensely satisfying to design and build. We love to work with craftspeople whose workshops we visit to stress-test materials and prototype constructions – and this piece certainly put us through our paces.

We experimented with different frames – both free-standing and fixed – as well as a variety of shapes ranging from the regimentally geometric to the varied and polygonal. We also tested various burner boxes and fuel reservoirs for the bioethanol fireplace.

Working through multiple iterations is the only way to guarantee an excellent product, in this case, a new focal feature that will remain functional and fabulous for years to come.

Photographer: Taran Wilkhu

Why did you enter the SBID Awards?

Angel O’Donnell won its very first gong at the SBID Awards in 2019 – and we’ve loved them ever since. The SBID is such a supportive organisation, the team is terrific to work with, always attentive, and the awards themselves are a joyful celebration of design and craftsmanship. For these reasons, we enjoy entering the awards and being a part of the SBID family.

What has being an Award Finalist meant to you and your business?

It’s a lovely thing to share with our clients. They’ve put all this trust in us to deliver a showstopping scheme – one that will help the developer to sell units – and when you can top this with an industry-recognised nod, it’s something everyone can feel proud of.

Ed O’Donnell, Co-Founder & Creative Director of Angel O’Donnell

Questions answered by Ed O’Donnell, Co-Founder & Creative Director of Angel O’Donnell.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring an airy and monochromatic apartment design by Dots & Points, click here to read it.

This week’s instalment of the Project of the Week series features an airy and monochromatic apartment design by 2024 SBID Awards Finalist, Dots & Points.

Architectural and interior design studio Dots & Points developed a turnkey project "Creme Brulee" from concept to completion. It is a two-bedroom apartment with a spacious living room combined with an open kitchen. The idea was to develop a harmonic space - an emotional shelter from a dynamic urban life. It is filled with light and warmth of sun. This atmosphere is achieved by painting the whole apartment into the creme brulee colour. The homogeneous colour integrates the apartment making the journey smooth and relaxed. Mirrors and polished surfaces reflect light, smooth-shaped furniture invite to endulge as a real "dolce vita".

Category: Residential Apartment Under £1M - Eastern Europe

Design Practice: Dots & Points

Project Title: Creme Brulee Apartment

Project Location: Moscow, Russian Federation

Design Practice Location: London, United Kingdom

Photographer: Evgeny Kulibaba

What was the client's brief?

We were tasked with creating a turnkey project, from concept to completion, for a family with one child. This was our second project with the same family; we previously worked together in 2018 when they didn’t have a child. The new apartment is located in a modern building in the heart of Moscow, purchased as a blank concrete shell, so we began by developing the floor plans. The client requested a two-bedroom apartment with a spacious living room combined with an open-plan kitchen. They desired a relaxed, modern design with a light color palette. The space was intended to serve as a cosy retreat from the fast-paced city life and demanding office work.

We created a floor plan that not only maximises every inch of space and fulfills the client's brief but also offers ergonomic comfort and aesthetic satisfaction. The design includes a master bedroom with an ensuite and a walk-in wardrobe, a children's room, a living area with a kitchen and dining space, a guest bathroom, and a walk-in wardrobe in the entry hall, with the wardrobe concealed by coloured mirror panels. Additionally, the client requested a small office space, which was incorporated into the master bedroom near the window.

Photographer: Evgeny Kulibaba
Photographer: Evgeny Kulibaba

What inspired the design of the project?

Being located in Moscow the apartment enjoys rare natural light, and we aimed to capture and enhance this by using warm, creamy "creme brulee" tones for the walls throughout. We named the concept La Dolce Vita, inspired by the idea that life in this apartment would evoke indulgence, relaxation, harmony, and love. Sometimes our dynamic urban life absorbs us completely. And it is important to pause for a while, to look around and to find comfort and love in small things and moments. To live here and now and enjoy the real life around us. The apartment looks like a welcoming harbour which gives you love, relaxation and indulgence. The warm cream brûlée colour of walls embraces you and you get the pleasure and good mood we miss so much in our day-to-day life.

The furniture’s light tones and smooth, rounded shapes invite relaxation. Accents are provided by vibrant artwork, dynamic patterns on the living room rug, and freestanding furniture pieces such as the entry console, bedroom armchair, and TV unit. The built-in furniture—like the kitchen and wardrobes—blends with the walls, creating an elevated feel by making the ceilings appear higher and the rooms more spacious. Mirrored and polished surfaces reflect the light beautifully, adding to the open, airy atmosphere. The monochromatic colour scheme remains engaging and playful rather than monotonous.

Photographer: Evgeny Kulibaba
Photographer: Evgeny Kulibaba

What was the toughest hurdle your team overcame during the project?

One of the most challenging aspects was the installation of the coloured mirrors along the entire corridor wall, which not only visually expanded the space but also concealed the entry to the walk-in wardrobe. The mirrors, in yellow, pink, and grey, brought vibrancy and uniqueness to the hallway, becoming a defining feature. However, the both manufacturing and installation process of 3m height mirrors was complicated, the mirrors spanned from floor to ceiling. Additionally, we introduced very narrow pink strips of mirrors (just 50mm wide) on the wardrobe doors. Finding a supplier capable of executing this vision was a challenge, but the final result exceeded expectations. We're proud that we persisted with this idea despite the difficulties.

Photographer: Evgeny Kulibaba
Photographer: Evgeny Kulibaba

What was your team’s highlight of the project?

The most rewarding moment for any designer is seeing the client's satisfaction and knowing that the final result has surpassed their expectations. Witnessing their happiness with the project was incredibly motivating for our entire team.

Photographer: Evgeny Kulibaba
Photographer: Evgeny Kulibaba

Why did you enter the SBID Awards?

Participating in an international award of this calibre is a fantastic opportunity to showcase our work and gain recognition from the expert community. Given that this was an overseas project, entering an international competition was particularly exciting. We believed that the project stood out not only for its creative concept but also for the high level of execution. Additionally, the client’s enthusiasm and support in entering the awards further motivated us to participate.

What has being an Award Finalist meant to you and your business?

Being selected as an Award Finalist has been incredibly motivating for the entire team. It has inspired us to tackle new projects and challenges with renewed energy and determination.

Irina Kireeva, Owner of Dots and Points Interior Design Studio.

Questions answered by Irina Kireeva, Owner of Dots and Points Interior Design Studio. The Interior designer: Anna Piskun. The photographer: Evgeny Kulibaba. The Stylist: Kira Prokhorova.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a luxurious and bespoke apartment design by Rive Gauche London, click here to read it.

The Katharine Pooley Design Studio is currently working on several large-scale residences in St Tropez, Monaco and Cannes for their network of private clients from around the world. The transformation of the 25,000 sq ft Château de la Croix des Gardes perfectly illustrates Katharine’s personal love of timeless, beautifully detailed, serenely elegant interiors, which wonderfully suits the architecture and landscape of the French Riviera.

Katharine Pooley
Katharine Pooley

The Château de la Croix des Gardes is one of the largest remaining estates on the Cote D'Azur. This legendary Château is unparalleled in the beauty of its architecture, its sublime mediterranean views and the scale of its surrounding gardens. The LA based English client and his young family asked Katharine and her team of experienced designers to spearhead the Châteaus complete redesign over three years, and the captivating splendour of the blue and white hued Ballroom is now the perfect backdrop for formal entertaining with family and friends.

In 1919, Swiss industrialist Paul Girod purchased the property and built a Florentine style villa, surrounded by 25 acres of gardens. These iconic gardens define the estate, and were the inspiration for Katharine’s design for the new Ballroom, which is situated within one wing of the property. The inspiration is most clearly seen in the detailing of the majestic botanical themed bar and hand-painted wall panelling that depicts the garden views on all sides of the property.

Katharine Pooley
Katharine Pooley

Large windows run parallel along the length of the room creating a harmony between the outdoors and in. A feature of each room at the Château are the hand-stitched embroideries and hand-woven fabrics. The leading edges of the Ballroom curtains were embroidered, with delicate bamboo shoots crafted with metallic yarns, silk threads and fine glass beads.

The bespoke chandeliers hanging overhead were uniquely designed by the Katharine Pooley team and inspired by local, traditional craftsmanship. They were painstakingly crafted from artisanal antique glass makers in the French countryside, with metalwork completed in Provence.

Katharine Pooley
Katharine Pooley

An intricately crafted marquetry bar was designed by Katharine and her team to create an eye-catching centrepoint to the entertaining space. Individually crafted marquetry leaves and petals span its five meter length and take inspiration from the shapes of botanical specimens found in the surrounding gardens. The walls of the Ballroom feature exquisite hand-painted moon-gold parchment wall paneling, showing the original Japanese garden and family of peacocks found on the grounds.

The Katharine Pooley Design Studio expertly managed every aspect of the design, procurement and installation of this extraordinary residence, overseeing the transformation of the Château. This included spatial planning, schematic designs and architectural concepts. Katharine ensured every small detail embodied the finest European craftsmanship, with 265 artisans contributing to the remarkable finished result.

This spring, the Katharine Pooley Design Studio will complete the redesign of a striking and contemporary Parisian home and visit our ongoing projects in development in the South of France. Katharine is looking forward to forging new connections across the world. 2025 is set to be an especially exciting year for the design studio as we grow our team of architects and designers, and further strengthen our yacht, hospitality and art consultancy divisions.

Katharine Pooley

About Katharine Pooley London

Recently named ‘British Interior Designer of the Decade’, ‘International Designer of the Year in Asia’ and ‘Entrepreneur of the Year’ Katharine Pooley has in a short space of time become one of Europe's leading designers. Her portfolio encompasses a multitude of interior styles and architectural genres and her design ethos is one of luxurious eclecticism. No two projects are ever alike, but they are universally beautiful and timeless.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

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