Angel O’Donnell: Combining Modernism with Organic Shapes

This week’s instalment of the Project of the Week series features a combination of modernsim and organic shapes in this show flat design by 2024 SBID Awards Finalist, Angel O’Donnell.

Angel O’Donnell’s design story is rooted in Centre Point’s brutalist precision, strong geometry and arresting silhouettes. The team designed upholstered bedroom walls with zigzag patterns and honeycomb-shaped pillars to echo the building’s iconic façade. Curated totemic sculptures of carved wood, built a room divider comprising polygonal panes of coloured glass, and sourced vintage pieces that date back to the time of Centre Point’s construction. They painted a ceiling mural that captures the fiery hues of the sunrises and sunsets that can be seen from the east and west facing windows, and assembled a gorgeous mix of materials, from honed marble to oxidised steel.

What was the client’s brief?

Our client wanted a last hurrah! A newsworthy interior that would celebrate Centre Point’s brutalist architecture, jaw-dropping views, and decade-long story of regeneration since building works began.

This would be the last in a long line of show residences, so it was essential we created a different look from previous designs – particularly the scrupulously pared back, mid-century-modern interiors by Conran + Partners, and the glossy-luxe interiors by Morpheus & Co.

By creating a whole new look and feel, we could demonstrate the versatility of these spacious and smartly planned residences.

What inspired the design of the project?

Centre Point’s brutalist architecture provided us with a bottomless well of inspiration. Everything from the building’s rippling rhythms of precast concrete to the beautiful light that pours in through the east- and west-facing windows informed our designs.

We took the spirit of modernism – its optimism and freedom of expression – and made it our own, mixing rectilinear forms with organic shapes, bright rich colours with soft pale neutrals, smooth surfaces with strong textures, and subtle patterns with bold motifs. This ebb and flow of binary styles creates a lovely rhythm as you journey from room to room, from morning till night.

We instinctively wanted colour-soaked interiors that contradict the cool white-grey exterior of the building. Each colour was carefully selected to elicit a different emotional response. The embracing warmth of terracotta in the principal bedroom. The respective palettes of soothing pink and positive green in the guest bedrooms. And the healing energy of copper in the dining area. These colours are designed to calm and balance, energise and uplift, and in turn enhance the experience of living up high with all of London laid out before you.

As for materials, we incorporated as many as we could to honour the concrete, steel, glass, limestone and wood present in the building. We chose walnut, rattan, marble, leather, bronze, ceramic, resin, oxidised steel, bamboo silk, velvet – a panoply of noble and other quality materials that look, feel and smell reassuringly luxurious. Their veins, grains, colours, textures and aromatic properties add to the rich sensory experience throughout.

What was the toughest hurdle your team overcame during the project?

It was finding a smart and subtle way to zone the 33ft-long living area without carving it up and making it feel small. In our minds, zoning was critical to reimagining the space and opening prospective buyers’ eyes to all the things you could do with it. So, we opted for low-slung furniture to keep the focus on the views over Mayfair and Hyde Park. Then we used a giant L-shape sofa to create an island of tranquillity with easy-to-reach coffee tables and spot tables, deep-seated lounge chairs, and a silky-soft rug. By resisting a traditional layout of two sofas facing each other, we enhanced the flow between the living, dining and study areas.

What was your team’s highlight of the project?

The room divider was immensely satisfying to design and build. We love to work with craftspeople whose workshops we visit to stress-test materials and prototype constructions – and this piece certainly put us through our paces.

We experimented with different frames – both free-standing and fixed – as well as a variety of shapes ranging from the regimentally geometric to the varied and polygonal. We also tested various burner boxes and fuel reservoirs for the bioethanol fireplace.

Working through multiple iterations is the only way to guarantee an excellent product, in this case, a new focal feature that will remain functional and fabulous for years to come.

Why did you enter the SBID Awards?

Angel O’Donnell won its very first gong at the SBID Awards in 2019 – and we’ve loved them ever since. The SBID is such a supportive organisation, the team is terrific to work with, always attentive, and the awards themselves are a joyful celebration of design and craftsmanship. For these reasons, we enjoy entering the awards and being a part of the SBID family.

What has being an Award Finalist meant to you and your business?

It’s a lovely thing to share with our clients. They’ve put all this trust in us to deliver a showstopping scheme – one that will help the developer to sell units – and when you can top this with an industry-recognised nod, it’s something everyone can feel proud of.

Questions answered by Ed O’Donnell, Co-Founder & Creative Director of Angel O’Donnell.