Dr Esther Milardi, Design Director of Di Oro Interiors, has given her insights into the industry.
I moved from Italy to the UK in my twenties to study Comparative Literature and explore the relationship between identity and forms of visual and written expression. During this time, I became fascinated by how emotions powerfully shape daily experience, memory, and our sense of self.
This sensitivity to emotional depth and storytelling naturally guided me towards interior design and visual art, fields I had long been drawn to. In 2016, I founded Di Oro Interiors, bringing together a passion for creating emotionally resonant spaces with an intuitive understanding of how interiors and art can reflect, support, and inspire individual identity.
Interior design felt like a natural meeting point between my academic background and the elements that have always guided me, namely emotion, storytelling, and beauty shaped with purpose. I see interior design as a powerful form of communication, much like other artistic forms of self-expression, where spaces shape our experiences, identity, and sense of belonging. This understanding is what drew me to the profession, as well as a desire to move beyond the narrow perception of interior design as purely decorative or trend driven.
At the heart of my work lies in fact a genuine passion for helping clients realise that the spaces they live and work in should be more than a clever combination of furniture. They should at heart reflect the depth of who they are. It is my firm belief that it is only when environments are informed by personal memories, values, and individual rhythms, that they become places that nurture creativity, offer peace, and support everyday life.
What I enjoy most is the deeply human side of design, the conversations, the listening, and the gradual uncovering of what truly matters to a client. I love the moment when a project moves beyond surface preferences and into emotion: memories, daily routines, and dreams. That is where design becomes meaningful.
I am particularly drawn to the early conceptual phase, when ideas are still fluid and the narrative of a space begins to take shape. Translating intangible feelings into colour, texture, light, and form is both challenging and profoundly rewarding.
One of the most memorable highlights of the past year was designing a medical and aesthetic clinic across three floors. The project was especially rewarding when inspectors were so impressed by the overall design and functionality that they elevated the clinic to the level of a day hospital. This recognition was incredibly affirming for our team and deeply meaningful for our client.
What made the experience even more special was the trust the client placed in us, shaped by her response to a previous space we had designed for her. She had described that earlier project as feeling like “walking into Narnia,” a place where she felt happiest and fully recharged at the end of her working day. Knowing that our work could consistently create environments that meet strict professional standards while also offering emotional comfort and renewal made this achievement particularly memorable.
I am most drawn to residential projects and intimate commercial spaces where a strong emotional narrative can unfold. Homes, in particular, hold layers of personal history, making them incredibly rich creative territory. I love working with clients who are open to introspection and collaboration, those who see design as a journey rather than a checklist.
Ultimately, my favourite projects are those where trust is present and where the design process becomes a shared exploration of identity. These are the projects that result in spaces that feel timeless, meaningful, and deeply lived-in.
One of the greatest challenges I encounter is managing expectations in a world increasingly influenced by fast trends and curated imagery. Helping clients move beyond Pinterest-style references and towards a more personal and lasting vision involves patiently encouraging reflection rather than instant decisions.
I would have reminded my younger self that building a practice takes time. Developing a distinct voice, attracting aligned clients, and refining a philosophy is a gradual process. Trusting that journey and staying true to one’s values is far more important than rushing towards quick success.
My advice would be to develop your sensitivity before your style. Trends change, but your ability to observe, listen, and understand people will remain your greatest strength. Interior design is ultimately about people, not products.
Take time to explore who you are, what moves you, and what stories you want to tell through space. Build a strong foundation by learning the technical aspects of the profession, but never lose sight of emotion and meaning. Be curious about art, literature, travel, and life, all of these feed good design.
Most importantly, be patient with yourself. Confidence and clarity come with experience. Trust your instincts, remain open to learning, and allow your voice to evolve naturally. When your work is rooted in authenticity rather than imitation, it will resonate far more deeply with clients.
I believe the industry is moving towards a more thoughtful, human-centred approach. Clients are increasingly seeking spaces that support wellbeing, emotional balance, and a sense of identity, rather than purely aesthetic statements. I sense a growing desire for interiors that feel meaningful.
As far as sustainability is concerned, I hope that it will continue to evolve beyond materials and processes, extending into longevity and emotional durability: spaces that are loved and lived in for years, rather than frequently replaced.
Ultimately, I am convinced that the future of interior design feels quieter and more intentional.
Being an SBID Accredited Interior Designer represents both professional recognition and personal alignment with values I hold deeply. It acknowledges a responsibility to integrity and expertise, and a commitment to designing with care, depth, and purpose.
About Di Oro Interiors
Renowned for its multi-award-winning designs, Di Oro Interiors specialises in creating timeless interiors for residential and commercial clients. Founded in 2016, our interior design studio has built an invaluable reputation over the years for creating high-end luxurious interiors and for providing the highest level of design services. Our mission is to inspire joy and fulfilment, ensuring our clients feel a sense of excitement every time they walk into their space. With extensive experience and meticulous attention to detail, Di Oro Interiors is the ideal partner for discerning clients seeking expert guidance in bringing their visions to life.
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Victoria Newall, Founder and Interior Designer at Drawn Interior Design, has given her insights into the industry.
I’m the founder of Drawn Interior Design, an award-winning boutique studio based in South East London. My background spans over 25 years of design across private homes, film, and global luxury brands including Chanel, Hermès, BBC and Film4.
This cross-disciplinary experience brings a strong sense of narrative, nuance and identity — qualities that shape everything I do. I create refined, characterful interiors for discerning homeowners, and work with high-end developers to craft spaces that resonate with buyers and express a clear, compelling vision.
With deep roots in brand-led design and an instinctive understanding of how people feel in space, my focus is on creating environments that connect — emotionally, visually and commercially.
I always loved art and design, but wanted to apply it in a way that was tangible and useful. Interior design felt like the meeting point between creativity and real life, shaping how people live, move and feel every day.
Studying interior design at university gave structure to that instinct, combining aesthetics with function, problem-solving and human experience. That balance continues to motivate my work.
I enjoy the aspects of design that genuinely improve everyday life; creating spaces that work better, feel more considered, and support how people actually live. When design is thoughtful, it adds value not just visually, but in the way a home is experienced over time.
The most rewarding projects are those where the result feels intuitive and purposeful, enhancing both comfort and long-term value without needing to shout.
The past year has been particularly rewarding as Drawn Interior Design has continued to refine its approach to creating thoughtful, considered interiors. It’s been especially satisfying to see our work genuinely enhance how people live in and experience their homes, tailoring each space to the individual needs and personalities of our clients.
I enjoy projects where there’s an opportunity to create a home that feels thoughtful, functional, and genuinely tailored to the people who live in it. I’m drawn to spaces where design can quietly improve daily life; whether that’s through better flow, more intuitive layouts, or subtle interventions that enhance comfort and enjoyment.
I enjoy the challenge of understanding a client’s needs, translating them into a space that feels both practical and personal, and seeing the difference that considered design can make in their everyday experience.
One of the most challenging aspects of interior design is working creatively within the practical parameters of a project ; budgets, timelines, and existing conditions. Every project presents its own set of constraints, and it’s the designer’s role to find solutions that are both functional and beautiful.
Translating complex decisions into something that feels simple and intuitive for the client is part of the challenge, but it’s also what makes the work rewarding: problem-solving within these boundaries often leads to spaces that truly enhance how people live
Looking back, what I wish I’d known earlier isn’t about design itself, but the broader realities of running a business. After 20+ years of working in design, the challenges I faced were more about managing projects, clients, and operations as a businesswoman than about the creative work itself.
Develop a point of view and trust it, but remember that design is ultimately about the people who inhabit the space. Balancing creativity with function and lived experience is what defines thoughtful, successful design.
In the year ahead, I think we’ll see a continued focus on design that genuinely supports the way people live, while also considering its wider impact. Clients are looking for homes that are beautiful, functional, and sustainable, where every decision feels considered and purposeful. The industry is moving towards thoughtful, lasting design rather than short-lived trends, which is exciting for both designers and homeowners alike.
Being an SBID Accredited Interior Designer is meaningful because it recognises both experience and professionalism. It demonstrates adherence to high standards and ethical practice, giving clients confidence that their project is guided by true expertise; something that’s increasingly important in an industry where professionalism can vary widely.
About Drawn Interior Design
Drawn Interior Design specialises in refined, distinctive interiors for private homes and new developments. Led by Victoria Newall, with over 25 years’ experience, we create cohesive, practical schemes that enhance function, character and value. For developers, we deliver market-aligned interiors that stand out, supporting faster sales and a stronger brand identity. For homeowners, we shape designs that reflect taste and support daily life. Every project is grounded in thoughtful direction, professional execution and clear communication. We bring efficiency, creativity and a considered approach to each stage, ensuring spaces feel purposeful, refined and individually attuned.
This week’s instalment of the Project of the Week series features a refined penthouse design by 2025 SBID Awards Finalist, La Bottega Interiors.
La Bottega Interiors was commissioned to design the Delano Penthouse, set at the pinnacle of the newly opened Delano Dubai. Conceived as a private sanctuary rather than traditional hotel accommodation, the 850-square-metre residence blends the warmth of a refined home with the elevated service of a five-star resort. The design balances bold identity with operational functionality, using intuitive spatial planning to separate guest and service zones. Rich materiality—including Calacatta Borghini marble, custom timber marquetry, and sculpted oak joinery—creates a tactile, immersive experience. Expansive terraces, an infinity pool, and bespoke amenities complete this elevated expression of experiential luxury living.
Category: Hotel Bedroom & Suites Design
Design Practice: La Bottega Interiors
Project Title: The Delano Penthouse
Project Location: Dubai, United Arab Emirates
Design Practice Location: Dubai, United Arab Emirates
The client’s brief was to create an ultra-luxury penthouse that feels at once like a private residence and an effortless resort retreat. It needed to reflect the Delano brand’s spirit of convivial sophistication and discretion, while providing generous spaces for entertaining, seamless indoor-outdoor living with panoramic terraces and a rooftop pool, five calm ensuite bedrooms, and high-performance service areas. The design was to balance understated glamour with timeless materials, bespoke detailing, and curated FF&E from leading international brands.
The design embraces a neutral, light-toned palette of whites, creams, and soft natural shades that defines the Delano identity. Originating in Miami, the brand established a distinctive language of serenity and effortless sophistication, where texture and light are complemented by carefully chosen accent marbles and colors. In the Dubai Sky Villa, this palette is reinterpreted with feature marbles, tactile woods, and subtle metallics, enriching the brand’s signature clarity with a contextual warmth suited to its Gulf setting. The intricacy of Dubai’s cultural tapestry also inspired the flooring, expressed through a bespoke timber design that adds depth, artistry, and a sense of place.
The toughest hurdle was adapting the space, which was originally conceived as a restaurant, into a residential penthouse. The ceiling heights were unusually high for a residence, and the arrival sequence was through a long corridor, both of which could have felt awkward. We turned these challenges into opportunities: the tall ceilings became a dramatic backdrop for layered interiors, and the long arrival corridor was transformed into a feature experience with an enfilade of columns and integrated lighting, creating a striking, ceremonial entry that sets the tone for the penthouse.
The team’s highlight was transforming the Penthouse into a seamless blend of residential comfort and an entertainment suite. Key moments included creating the feature arrival corridor with its enfilade of columns and integrated lighting, designing bespoke timber flooring inspired by Dubai’s intricate cultural tapestry, and layering the interiors with feature marbles, tactile woods, and subtle metallics to reinterpret the Delano palette for a Gulf context. Seeing the space come together as a cohesive, luxurious, and livable home that still embodies the brand’s signature sophistication was truly the most rewarding achievement.
We entered the SBID Awards because they are one of the most prestigious design awards globally, recognized for celebrating excellence in creativity, innovation, and functionality. Being based in London, the heart of international design, the SBID Awards provide a platform that goes far beyond regional recognition — it allows our work to be seen on a global stage. For us, this project embodies a unique design rooted in cultural authenticity yet expressed with modern refinement. Entering SBID not only highlights the project’s values of craftsmanship, detail, and hospitality, but also gives us the opportunity to position our practice within an international community of leading designers.
Being an SBID Award Finalist has been an incredible honor and a milestone for our practice. It validates the hard work, creativity, and collaboration that went into this project, while giving us international recognition on one of the most prestigious design platforms. For our business, it has strengthened our visibility globally, positioned us among leading design firms, and reinforced the trust our clients place in us. Most importantly, it motivates us to continue pushing boundaries and delivering designs that are both meaningful and timeless.
Questions answered by Sahar Al Yaseer & Cristina Gallenca, Partners at La Bottega Interiors.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a vibrant residential design, click here to read it.
This week’s instalment of the Project of the Week series features a vibrant apartment design by 2025 SBID Awards Finalist, Pia Design.
Pia Design was commissioned to add personality and fun to a blank canvas apartment, a recently converted former post-office sorting building. The client was keen to think sustainably and not rip out any fixtures or fittings unnecessarily, and to mix and match new and vintage pieces. Through thoughtful design choices and a commitment to the client's vision, the Garden House project radiates colour and personality, turning a white box apartment into a vibrant and welcoming home.
Category: Residential Apartment Under £1M
Design Practice: Pia Design
Project Title: Garden House
Project Location: London, United Kingdom
Design Practice Location: Iver, United Kingdom
Our client wanted to transform a blank-slate, newly converted apartment in Islington into a vibrant home that truly reflects their personality. The brief called for warm, joyful colours - particularly pink and yellow - and challenged us to weave those playful tones throughout the space to create a cohesive, spirited sanctuary in the heart of London.
The project was inspired by the client’s passion for colour - especially bold, cheerful hues - and our desire to craft a lively, creative atmosphere. We embraced floral wallpapers and expressive prints to wrap each room in joyful energy. Custom details - like a scallop-edged wall to wall headboard in boucle with pink velvet piping, vibrant bespoke vanity units and a playful trolley island with a scallop edge trim and brass castor wheels - brought personality and flair to the home. These pieces, combined with vintage finds and thoughtful layering, transformed the newly built ‘white box’ into a warm, lived-in haven.
I am pleased to say this was quite a smooth-sailing project! However, one of the challenges was around the architecture of the space - with the many tall / narrow windows, there was not a lot of wall space, so the layout was tricky to resolve - particularly where to place the TV so that it didn’t produce glare. We resolved this with custom pink velvet curtains that could be drawn behind the TV when the light was too bright.
Our favourite moments were around the bespoke elements - the scallop-edged, upholstered headboard against the vibrant pink Woodchip and Magnolia wallpaper, and the impact of the bespoke kitchen island trolley on castors, the pink scallop trim contrasting against the monochrome of the existing kitchen. It was a joy to see so much colour injected into what was such a blank canvas apartment to begin with.
We decided to enter the SBID Awards to showcase the transformative power of bold, joyful residential design - and to celebrate how contemporary, sustainable interiors can be both fresh and expressive. Garden House exemplifies our believe in spaces that are authentic, personal and enduring, that come together through respect for the existing architecture and fittings, and how creative ingenuity can breathe new life into the old - and save landfill waste in the process.
This is our third-year running being named a finalist so we are very proud to be shortlisted again! Being named a finalist affirms our commitment to creating interiors with personality and purpose. It’s a wonderful validation of our design philosophy and for our team, it’s both an honour and a boost of confidence, reinforcing our direction and inspiring us to continue to create sustainable design projects.
Questions answered by Pia Pelkonen, Creative Director at Pia Design.
If you missed the last instalment of Project of the Week, featuring a sophisticated penthouse design, click here to read it.
Brooke Collins, Founder of Brooke Harmony Design, has given her insights into the industry.
I have always been passionate about interior design. I decided to study it at Southampton Solent University, where I built a strong foundation in both the creative and technical aspects of design. After graduating, I couldn't wait to get started in the industry. I spent my first three years at a design studio in Chelsea, working under some amazing designers and gaining invaluable experience across a range of residential and commercial projects. In 2020, I took a leap and became self-employed, which allowed me to work with multiple studios and build direct client and supplier relationships. Through my freelance work, I built the foundation for my own studio, Brooke Harmony Design, which became a full limited business in 2024. Now, with Brooke Harmony Design, I have the privilege of helping private and commercial clients across London and the New Forest enhance their surroundings through design.
Since I can remember, I have always enjoyed being creative and interacting with people, and interior design offered the perfect blend of the two! As I learned more about interior design and architecture, I also began to see how different environments can affect the people in them. I wanted my career to give me the chance to create amazing, unique spaces that would make people happy.
Without a doubt, it’s the people-focused nature of what we do. No two projects are ever the same, which keeps things interesting. Every client, brief, and space brings a new perspective, pushing us to think differently and refine our approach each time. Every day presents a new challenge and gives us a chance to be better designers. I love how the team and I are constantly evolving, not just with our skill set but also by incorporating new materials and suppliers, like those focusing on sustainability.
The past year has been a huge milestone for Brooke Harmony Design, marking our first year as a limited company, along with a complete re-brand. It’s been incredibly rewarding to see the studio grow, work on some amazing projects, and build strong relationships with wonderful clients along the way. We also became SBID accredited, which is a moment I’m especially proud of. It feels like a meaningful recognition of the quality, professionalism, and values we bring to our work.
I genuinely love the mix of projects we work on, as both residential and commercial design bring something different to the table. With residential projects, there is nothing better than seeing a family enjoying their new home and knowing that the space you created has improved their everyday life and wellbeing. On the other hand, commercial projects are often more fast-paced and dynamic. They bring a different energy into the studio that allows us to push the design boundaries a bit more, which is always fun.
Definitely the implementation of a design, especially if you are working within a larger project framework, coordinating between different suppliers, architects, contractors, and joiners etc. It is critical to make sure that everyone involved is moving in the same direction whilst also managing timelines, budgets, and expectations. Clear communication and organisation are essential. I think sometimes clients can be surprised by just how involved a design studio is throughout the project. We can start pre-planning permission and work with the client all the way through to placing the final cushion on site.
How important mindset is in this industry. Challenges are unavoidable, but staying calm and composed under stress leads to better decisions and stronger design solutions. No matter the problem, there is always a solution, so it’s important to keep a clear head. You must be able to have clear, concise communication and be open to feedback and learning from others.
Trust in yourself. No matter how good a designer you are, problems will always arise. Don’t dwell on the issues. Just remember that, however difficult a situation is, it will pass. Design is all about dealing with the highs and the lows. Be flexible and open-minded. Unexpected constraints often spark the most creative solutions, so approach problems as opportunities. Respect the expertise of others, and learn from them. Don’t fear criticism, use it to grow.
I think we are seeing a shift towards more thoughtful, people-led design. Clients tend to be more focused on wellbeing, sustainability, and adaptability. Flexibility is key; multifunctional rooms, adaptable layouts, and design that evolves with changing needs are becoming essential, in both homes and commercial settings. I’m a huge fan of saunas and steam rooms, so I’m hoping they are a big trend for next year, too!
It represents professionalism, credibility, and a commitment to best practice. It reassures clients that we know what we are doing and motivates us to continue growing and delivering high-quality design.
About Brooke Harmony Design
We are a passionate and dedicated interior architecture and design studio committed to creating incredible, meaningful spaces that truly work for our clients. Our approach blends creativity, technical expertise, and a deep understanding of how people live and interact with their environments. We listen closely to each client’s needs, translating their ideas into thoughtful design solutions that balance striking design with functionality, and comfort. From concept to final styling (and everything in between!) we focus on delivering interiors time and time again that feel personal, inspiring, and timeless.
Alice Louisa Hawkins, Head of Creative at Woldon, has given her insights into the industry.
I began my career in design as soon as I finished University, ready to work with beautiful furnishings and exciting clients. Working in some of the most influential British design studios gave me an education in the real world of running large-scale luxury projects. I wanted my experience to be multifaceted, creating a career which felt comprehensive in both knowledge and creativity. I have worked in luxury sales, procurement, business development and FF&E design. I’ve always had a thirst for knowledge and enjoy growing businesses both behind the scenes and within the industry, working with some of the most inspiring clients and breathtaking projects.
Growing up in a house full of antiques and spending weekends and holidays sourcing incredible furnishings gave me such appreciation for timeless items, which tell a story throughout a home. Creating homes for my clients which feel both tranquil & characterful, taking their vision and bringing it to life will forever be my driving force to work in this industry.
Working with my clients, creating the brief for each project through insightful conversation, really sets the tone for creativity to thrive. One of my favourite parts of any project is the sourcing and working with some of the most incredible craftsmen across the world, whose dedication to creating timeless pieces is such a joy to specify.
I am currently working on a wonderful project, a 10,000sqft new build family home, where we are also delivering the architecture. Designs for both elements have run in parallel and this year I was instructed to deliver the full landscape design, which has brought such fulfilment to create all three designs together, delivering my first turnkey project.
I love classical design, within both interiors and architecture. This could be working with period properties and designing new build homes which feel like they’ve had a previous life. Working with classical principles feels like a natural process for me and one I am very much drawn to. I find the beauty in natural materials and balancing a predominantly neutral palette with texture, shape and form. I enjoy working closely with my clients, which lends my skill sets towards private client residential projects, where there is more emotion and connection for the end client.
The area where I find the most challenges would be during the procurement stage, where there are many variables to handle. This is the moment where third parties are heavily involved and we closely monitor all of our suppliers, manufacturing and quality control. By implementing stringent procedures, we can undertake the procurement and delivery process carefully & efficiently.
Great design takes time. It’s important to work with clients who appreciate and understand this sentiment. It can be a tricky working relationship if you have a client who doesn’t want to pay your fee or understand the programme. Always have conviction in your proposal, as long as it aligns with the client's brief and explain the deliverables carefully so everyone remains on the same page & enjoys the process.
Really hone your personable & presentation skills. Design projects take a long time and it’s crucial that you and your client have a strong relationship. Most often, clients will choose you if they feel they can trust you & be inspired by you.
I see the industry moving away from trends and leaning more towards the everlasting timeless designs which endure.
Being an SBID Accredited Interior Designer gives me confidence, being alongside an incredible group of contemporaries.
About Woldon Architects & Interiors
Woldon is a British Architectural & Interior Design company, delivering award winning projects world-wide. We turn inspired thinking into extraordinary design, existing to enrich lives and landscapes through thought-provoking, timeless design conceived with humanity at its heart.
This week’s instalment of the Project of the Week series features a sophisticated penthouse design by 2025 SBID Awards Finalist, United Architects Kyiv.
This is a multi-level masterpiece completed by United Architects, blends minimalist design with contemporary classicism. State-of-the-art automation and ambient-responsive lighting coalesce into a flawless living experience where innovation transcends functionality to become art. This four-level sanctuary harmonizes minimalist elegance with contemporary classicism, enhanced by bespoke furnishings and exquisite materials like luxurious hardwood walnut, marble, and illuminated onyx. This sophisticated space achieves seamless transitions and a cohesive architectural language, embodying cutting-edge technology and refined aesthetics for an unparalleled living experience.
Category: Residential Apartment Over £1M
Design Practice: United Architects Kyiv
Project Title: United Architects Penthouse
Project Location: Kyiv, Ukraine
Design Practice Location: Kyiv, Ukraine
The client sought an exceptionally high-end, technologically advanced, and fully custom-designed multi-level penthouse that combined refined aesthetics, natural ecological materials, and rich textures with cutting-edge functionality. Every element — from integrated furniture to fit-out materials — had to represent the latest innovations available at the time. Their standards were extremely demanding, and they brought a professional design vision and a pursuit of perfection to the collaboration.
The design was inspired by a minimalist aesthetic infused with contemporary classicism and functionalism. The concept emphasises natural materials, textures, and integrated furniture solutions to create a cohesive architectural language that flows seamlessly across four levels and connects indoor spaces with an open rooftop terrace.
One of the toughest challenges was the integration and installation of large-format materials such as glass, tile, stone, and mirrors as seamless cladding across expansive surfaces. A particularly complex feature was the installation of a 4.5 x 6 m tempered-glass mirror on the ceiling, requiring precise engineering and execution. Another major challenge was eliminating visible seams at material junctions while ensuring flawless organic transitions.
The highlight was the successful realisation of a fully custom-designed penthouse that harmoniously fuses natural materials, cutting-edge smart technologies, and refined aesthetics. Achieving this level of seamless integration — from bio-adaptive lighting and full absolute automation to bespoke furniture and panoramic terraces — was a significant accomplishment for the United Architects team.
This is not our first entry to the SBID Awards, as we regularly submit our most outstanding projects to this competition. We regard the SBID Awards as one of the most credible and prestigious platforms in the field of interior design. Being recognised here is an honour and a confirmation of our commitment to achieving the highest standards of design excellence.
Being selected as an SBID Award Finalist for our Penthouse Project is an exceptional honour for our team at United Architects. Recognition on such a prestigious international platform validates our years of professional dedication and passion for excellence. For our studio, it not only reinforces our reputation as a high-end design practice but also inspires us to continue pushing creative and technological boundaries in our future projects.
Questions answered by Iryna Hrynyk and Oleksii Shadyria, Lead Designers at United Architects.
If you missed the last instalment of Project of the Week, featuring a luxury residential design, click here to read it.
This week’s instalment of the Project of the Week series features a luxury residential design by 2025 SBID Awards Finalist, Daniel Joseph Chenin.
Designed by Daniel Joseph Chenin, FAIA, Tombolo is a private residence that unites architecture and interiors into a singular, immersive composition. Commissioned to lead both disciplines, the studio drew inspiration from the tombolo landform, a natural bridge, as a metaphor for the seamless integration of form, material, and light. Deep colonnades and sculptural ribbing lend rhythm and depth to the exterior, while the interior features tactile finishes and bespoke furnishings, evoking a layered sense of warmth and restraint. Each space balances monumentality with intimacy, offering a living narrative that redefines luxury as something experiential, emotional, and continuously unfolding.
Category: Ultra-Luxury Residential Property
Design Practice: Daniel Joseph Chenin
Project Title: Tombolo
Project Location: Las Vegas, United States
Design Practice Location: Las Vegas, United States
The brief was for a desert residence that would transcend function, a place at once private sanctuary and social stage. The clients asked for a design that balanced intimacy with grandeur, where architecture and interiors dissolved into a single composition. Every element, from materiality to movement through the home, needed to feel considered and timeless.
The design drew from the tombolo landform, a natural bridge uniting separate bodies of land. We interpreted this as a metaphor for connection: between the house and its desert site, between shelter and openness, between daily ritual and elevated experience. The result is a residence where bold exterior geometries give way to layered, tactile interiors that soften and humanize the whole.
The challenge lay in reconciling the extremes of the desert environment with the delicacy of experiential design. Deep colonnades, apertures, and thermal mass were introduced for climate control, but these solutions had to feel like part of a larger narrative rather than technical responses. The greatest accomplishment was making complexity appear effortless.
The most rewarding moment was walking the completed home as a sequence of curated experiences. From the oculus framed arrival court to the stair wrapped in hand painted wall covering, every threshold feels cinematic. The highlight was not a single gesture, but the realization that the house itself reads like a story, with chapters of intimacy, spectacle, and discovery.
The SBID Awards celebrate design as both craft and cultural dialogue. Entering allowed us to share Tombolo with an international audience that values projects pushing beyond aesthetics to something immersive and emotionally resonant. It’s about contributing to a global conversation on design excellence.
Becoming a finalist has been affirming for our studio and our collaborators. It signals that a design rooted in site, story, and sensory experience resonates far beyond its desert setting. For us, the recognition reinforces that design, when conceived as an unfolding narrative, has the power to connect universally.
Questions answered by Daniel Joseph Chenin, FAIA, Founder of Daniel Joseph Chenin.
If you missed the last instalment of Project of the Week, featuring a serene hotel design, click here to read it.
The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.
This week’s instalment of the SBID Icon Insights series features Jestico + Whiles. Jestico + Whiles is an architecture and interior design practice with a proud heritage, driven by curiosity and focused on how design can transform people’s lives.
Our studio of specialist interior designers, architects and FF&E specialists, drawn from all backgrounds and from across the world, is led by James Dilley, Jennifer de Vere Hopkins and Joanna Grotowska-Hall, who have been working closely together for a long time. We are inspired by each other’s differing approach to design – and life in general – and united in a passion for design that ‘goes beyond’.
Every member of our team contributes to the creative direction of our work, and we encourage contributions at every level, informed by the open spirit of the studio and its staff.
We don’t have a recognisable design style, because our approach is always in response to the specific context of each project. While the outcomes may be disparate and diverse, our common process means there are recognisable red threads running through them all. This has helped us to attract a wide range of projects and clients, and to respond to each with freshness and authenticity.
Collaboration is not only enjoyable, but it produces the best results and challenges us to learn in real time. We are open and encouraging to every member of the team, both internal and external, to make meaningful contributions based on their experiences and background. Internally, we have practice-wide design reviews to unlock the widest range of perspectives.
We understand that in this fast-moving environment we must never stop learning, and we enjoy that process. While the main influence on our work is our own work, we are constantly visiting buildings of all types, across the world. While our background is in hospitality, we are increasingly seeing our expertise and approach being sought for work on buildings of all types, including mixed-use projects – an exciting evolution.
We think it’s essential to balance the analogue and digital worlds. Sophisticated digitally produced imagery is now an expected part of the presentation process. However, a watercolour, a pencil sketch or a handmade model remain intimate and personal ways of communicating our ideas.
We are excited by the opportunities of AI, which has a place both in sparking inspiration and expressing ideas. However, we know it will never replace human input in design which is grounded in empathy.
As early pioneers of environmentally conscious design, sustainability is intrinsic to everything we do – creating great design while caring for each other and the world around us is a core value of ours. We operate an ISO14001 environmental management system to monitor our environmental impact, and have published a Carbon Reduction Plan since 2022, reviewed annually to reduce our carbon emissions. Our B Corp certification, achieved in 2024, underlines our continued commitment to high standards of social and environmental performance, transparency, and accountability.
Our in-house sustainability team, plusZero, comprises architects and interior designers from various sectors within the practice, including three Passivhaus Designers. Our projects include those with LEED, BREEAM, NABERS, WELL and other recognised sustainability certifications.
We are driven by a commitment to beautiful design that emphasises wellbeing, sense of place and emotional and physical connection. We endeavour to prioritise material selection with high recycled content, low VOCs, and FSC-certified timber, working with the highest quality furniture suppliers and manufacturers to specify locally sourced and quality crafted products.
The world of design is too vast to comprehend, and it is rare that anyone might see their future path with any clarity. Embrace your own journey of uncertainty and accept that there is not, most likely, a firm destination – and this is only positive. Use your early years to immerse yourself in a range of opportunities. That means, above all, to get as much exposure as possible to inspiring people as possible; seek out your mentors and keep in touch with them, as frequent sense checks are invaluable. It will be the unexpected, disruptive, challenging or curio project, or person, that may be uncomfortable but will push you into a new orbit. Don’t dismiss a prospect without careful consideration.
About Jestico + Whiles
Jestico + Whiles is an architecture and interior design practice with a proud heritage, driven by curiosity and focused on how design can transform people’s lives. We have a global reputation for excellence, working around the world from Zanzibar to Luzern. Delivering projects at every scale, from a four-seat café to a 2,500-cabin cruise ship, we work with clients ranging from independents to global operators. Working across sectors and typologies, we’re increasingly applying our experience in hospitality design to the fields of retail, workplace and residential, as well as innovative blended-use schemes. We actively pursue unusual projects, from a Victorian textile factory and a Swiss Belle Epoque palace to the grade-I listed country house of Sir John Soane. We are proud to have won five international design awards in 2024 alone, including Hotel Designs’ Brit List Awards, and the Restaurant & Bar Design Awards.
This week’s instalment of the SBID Icon Insights series features Hill House Interiors. Their creative collaboration is built on a shared belief that beautiful surroundings can transform people’s lives.
We maintain an open-plan office layout, which we find enables seamless and efficient communication between ourselves and our interior architecture team, FF&E designers, and support team. This constant collaboration helps us stay on top of every detail, keeping every project on track, highlight each individual’s strengths, and build trust. The result is a cohesive process from concept to completion.
We’re always exploring what’s next, whether it’s innovative finishes, forward-thinking concepts, or emerging technologies like AI. We don’t chase trends for the sake of it; instead, we stay curious and selective. Attending international design fairs, such as Salone in Milan, is a major source of inspiration for us. We love spotting prototypes and conceptual pieces that might not be released for several years, as they help us anticipate what’s on the horizon. Our process is equally informed by the synergy between fashion and interiors—tracking colour palettes, materials, and silhouettes to keep our work current yet enduring.
Wellness is an absolute standout right now—think home spas, ice baths, salt rooms, and hot yoga studios, all designed to recreate a five-star hotel experience right at home. We’re also finding new ways to work with innovative finishes and clever ways of incorporating classic materials, giving them a fresh twist that feels interesting and ahead of the curve.
Another shift is the rise of “couture interiors,” where carefully curated, one-off pieces take centre stage, rather than relying solely on big-name brands. This approach really elevates the ultra-high-net-worth design portfolio, ensuring every project feels entirely unique.
We’re also delighted to see more sustainable innovations, like a new outdoor rug collection made from recycled ocean waste. These rugs emulate the look and feel of indoor styles, helping us create sophisticated, eco-friendly spaces that are as kind to the planet as they are pleasing to the eye.
Technology is a delightful layer in our designs—subtle but undeniably impactful. Whether it’s discreetly integrated climate control or customisable lighting scenes that set just the right ambience, we love how modern innovations can elevate everyday living without ever compromising aesthetics. It’s remarkable how far tech has come; we can now design seamless, invisible solutions that blend beautifully with our interior schemes.
For us, the best technology is the kind you barely notice—it simply works in the background, ensuring complete comfort and convenience. It’s this effortless sophistication that resonates with our ethos of understated luxury. When done right, innovation becomes a natural extension of the design rather than a distraction, allowing our clients to enjoy a space that’s as practical as it is elegant.
Helen: Never be afraid to ask questions. Hands-on experience is invaluable, even if it means starting out in a junior position or offering your time for free. It’s all part of the process. Keep yourself organised, stay curious, and don’t be put off by the long hours—when you see how far you’ve come, it’ll be well worth it. One of the best feelings in this industry is looking back and realising how much you’ve grown by embracing every opportunity to learn.
Jenny: Seek inspiration wherever you go—from major design exhibitions, to a stroll around your local market or your favourite holiday destination. You never know which unexpected detail might spark a brilliant idea. The more experiences you gather, the richer your creative palette becomes. Above all, keep an open mind and a sense of wonder—design is a continuous journey of learning, exploration, and collaboration.
Mentorship has always been close to our hearts. We’ve been in the industry for almost three decades, and we feel strongly about supporting the next generation of designers who share our passion for creativity and craftsmanship. Each year, we attend the Inchbald Graduate Exhibition and we offer internships, many of which have blossomed into full-time roles for talented individuals who truly shine.
We also love taking part in panel discussions—there’s something wonderfully fulfilling about passing on knowledge we’ve gained over the years, hearing fresh perspectives from newcomers, and sparking that sense of excitement in the field. Judging on the SBID panel is another enriching way for us to give back, as it connects us with peers and provides a platform for constructive feedback that helps raise the bar for everyone.
Collaboration is part of our everyday fabric. We believe there’s a specialist for every aspect of a project—from architects and engineers to artisans who craft bespoke finishes. Over the years, we’ve joined forces with iconic names like Lalique, Ralph Lauren, and Benjamin Raymond to create inspiring, one-of-a-kind environments. We also love teaming up for events and showroom exhibitions with brands such as Gladee and Bella Figura, where we can collectively showcase design at its finest.
A recent highlight was our collaboration with Glancy Fawcett, Sylka Carpets, and Parkway England at the Dubai International Boat Show, presenting a “Best of Luxury British Brands” experience. Bringing together a diverse group of experts in one space allowed us to truly celebrate the richness and depth of British design on a global stage.
We’re also working on lots of new ideas in the background so watch this space!
About Hill House Interiors
Hill House Interiors is the fruit of a 25-year friendship between its founding partners, Jenny Weiss and Helen Bygraves. Their creative collaboration is built on a shared belief that beautiful surroundings can transform people’s lives. Their client-centred approach has garnered a multitude of awards while their business has grown over the years into one of Britain’s leading interior design practices, with a 30-strong team of designers and architects. Hill House Interiors operates out of a creative studio and lifestyle showroom in the UK, and a luxurious newly opened office near the DIFC in Dubai. With a global reach, Hill House Interiors works on high-end projects in the residential, yacht and hospitality sectors, in locations as diverse as London, New York, Lake Como, Antibes, the Bahamas, Ibiza and L.A. Projects can range from exclusive penthouse apartments to palatial homes, lakeside villa retreats, luxury boutique hotels or beautifully engineered yachts.
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