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In this week's interview with 2021 SBID Awards winner for the Bathroom & Sanitaryware Product category, RAK Ceramics, the designer Patrick Norguet talks about the industry trends' influence on the designing process and shares his predictions on the future bathroom design direction.

SBID Awards Category: Bathroom & Sanitaryware

Practice: RAK Ceramics

Entry: RAK Valet

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

It is always important to measure the reaction to a product or a collection and the industry recognition that the Award demonstrates is an important indicator of the likely success of the product once it is available commercially. For me as a designer, it is always pleasant to receive congratulations for my work and that of my team.

What do you think made this particular design an award winner?

As with any first collaboration I spent a lot of time trying to understand a brand, its origin, its strategy, its culture, and its production capacity. RAK- Valet is the result of this research. Beyond the design, the success of a product is also about timing. RAK-Valet brings together all the elements, thus making the collection a sweet blend of elegance and modernity.

How do evolving trends in the KBB industry inform the design decisions you make about RAK products/collections? Where do you find inspiration?

The word trend is contradictory to a designer’s work. My job is to understand the evolution that is needed related to a particular company or industrial sector. RAK Ceramics came to me as they were looking to increase the perceived value of their products, with a unique collection that has an international cultural approach. I think we succeeded in this challenge with our first collaboration.

To answer your question, which is often asked of me, my inspiration comes from my work. As a designer as well as an industrialist, I like to offer products that make sense, because there are too many objects already surrounding us. My inspiration therefore comes from a conscious and unconscious set of things that nourish my creativity according to what is needed.

As a leader of innovation within the sector, what recent developments in bathroom design do you think will become commonplace in the coming years?

It is an interesting subject because the bathroom for several years has become much more of a living space and a room in its entirety.

The notion of comfort and well-being is at the heart of the needs of our Western society. Tomorrow may be different. The density of the population has an impact on us and our living spaces, so it is therefore also necessary to think and design spaces that are more compact, but that offer quality. Bathroom design also needs to address societal challenges, like the consumption of energy and water, maintaining comfort while bringing meaning to our actions.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

It would be terrible for me to settle for one award alone. To design and offer products correctly, it is important for an industrialist to establish a collaboration that lasts over time. I hope that this first collection designed for RAK Ceramics will lead to a continued relationship and to win another SBID Award in the future. In the meantime, I am focused on many projects ahead of the Milan show in April 2022.

What advice can you give to young designers starting out in the design industry?

My advice would be that it is a difficult job, which requires a lot of work and skill, but it is also a job that offers a lot of freedom. So never give up and work hard.

Questions answered by Patrick Norguet, RAK-VALET Collection Designer, RAK Ceramics.

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 123 million square meters of tilesand5 million pieces of sanitaryware per year at our 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh.

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If you missed last week's Interview with the category Residential Apartment Over £1M winner IAIA - Idea Art Interior Architects, click here to read it.

This week's instalment of SBID's Product of the Week series features a morphable furniture design by 2021 SBID Awards Finalist, Thomas Abraham For IDeA Design House.

SBID Awards Category: Furniture - Residential

Practice: Thomas Abraham For IDeA Design House

Project: The Optimus

The Optimus by Thomas Abraham is a morphable furniture piece that transforms in size, shape and purpose. Because it can be multi-used and multi-purposed, it limits the number of furniture in the room thereby providing free space.

It is made of sheesham wood from renewable plantations that are environmentally friendly with low carbon footprints. It is in every way an ‘Environment first’ Architectural Design, prioritizing sustainability, durability, recycling and reusing material, waste management, reduction of carbon footprint and economically affordable design. It also focuses on the efficient use of resources and follows a zero-waste policy. Everything used was handmade, thus providing much needed employment to local population as well as preserving the skillsets of craftsmen in the neighbourhood.

This is design as cosmopolitan as it gets, a glocal (global + local) sensibility with diversity and universal value – furniture that would fit in every home, in any culture

The SBID International Design Awards programme serves to recognise, reward and celebrate design excellence across a broad range of categories spanning Interior Design, Product Design and Fit-Out. Click here to find out more. 

Sans Souci, Czech designer and creator of glass lighting and architectural installations, introduces lighting installation in the centre of Burj Al Arab’s new lobby in Dubai. The stunning chandelier was adapted from Sans Souci’s signature Symphony collection and is comprised of 210 crystal tubes, weighing around 450 kilograms.

The installation seamlessly integrates heritage craftsmanship with the latest nano-technologies. Using cutting-edge techniques, each glass tube was coated in gold and engraved with a unique leaf motif taken from the luxury hotel’s wallpaper.

Designed by KCA International for Jumeirah Group, the newly renovated Exit Lobby features the magnificent spiral chandelier as the bespoke centrepiece for the interior. The installation’s design plays with light to create a glowing piece of art in the heart of the new space.

“Burj Al Arab is a globally recognised symbol of Dubai and luxury so we were delighted to work on this project” commented Elie El Khoury, Managing Director of Sans Souci Middle East. “We wanted to create a unique installation for the new interior that embodies the opulence of this iconic hotel.”

Jiří Krišica Head of Design at Sans Souci, added “The core design for this piece is taken from our Symphony collection and we then worked with the design team to create a truly unique chandelier that highlights the stunning interiors of the hotel. The final effect is an installation that plays with light and shade, creating a beautiful focus for the space.”

Burj Al Arab’s new Exit Lobby opened in October 2021. This installation adds to the list of Sans Souci’s projects in the Middle East which includes the W Hotel The Palm, Waterfront Market, Central Park Towers in Dubai or Al Rayyan Hotel in Doha.

About Sans Souci Lighting

Sans Souci Lighting is a bohemian designer and producer of decorative lighting fixtures, glass objects and architectural features. Shaped by impeccable design and desire for modernity, they value, above all, innovation and technology. Never afraid to challenge the rules, they strive to be the leader in the field of lighting originals and a luxury brand for those seeking beauty and inspiration.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week's instalment of SBID's Product of the Week series features a sleek desk design by 2021 SBID Awards Finalist, Isomi.

SBID Awards Category: Furniture - Contract

Practice: Isomi

Project: Umi

The initial inspiration for Umi revolved around the shift in use of technology and a much more mobile concept to a reception desk. Umi anticipates the user to move around the object using a mobile device such as a tablet. It’s this change in use that starts to inform the soft edges and ability to flow around the object. The link between the user and client is much more intimate and the division between front and back are deliberately undefined.

Equally comfortable as an individual piece or part of a series, Umi is designed to grow with the requirements of any space.

The SBID International Design Awards programme serves to recognise, reward and celebrate design excellence across a broad range of categories spanning Interior Design, Product Design and Fit-Out. Click here to find out more. 

Kohler, a leading global kitchen and bath brand, showcases its long-standing innovation and design leadership through a custom-created installation by New York-based artist Daniel Arsham, entitled “Stone Flow” at Design Miami/ 2021. Stone Flow explores the KOHLER x Arsham collaboration’s experimental phase and uses giant rocks to emulate the design of the innovative sink, Rock.01.

With a series of stone-like objects and forms, Arsham unveils a further exploration of his design process, which plays with organic forms found in nature. The 3D-printed Rock.01 crafted in Kohler, Wis., debuted within the Stone Flow installation in December last year and has been available for purchase since in an edition of 99. The one-of-a-kind, limited-edition sink brings together creative innovation and expert craftsmanship from Kohler and Arsham.

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Within Design Miami/ 2021 Kohler presented a Design Talk, “Design in the Now: How technology and craft meet the cultural moment” on Thursday, Dec. 2 with Daniel Arsham, artist-designer; Marc Benda, Cofounder Friedman Benda; David Kohler, President and CEO Kohler; and Samuel Ross, artist-designer and moderated by Wava Carpenter, Curatorial Director Design Miami.

Additionally, Kohler features other innovative and design-forward global collections in its activations in Miami. Among them, the Occasion faucet collection that was inspired by the high fashion and effortless glamour of the Golden Age of Hollywood, offering both charm and elegance within the bathroom.

In celebration of Design Miami/ 2021, Kohler has made a contribution to DigDeep, a nonprofit working to bring clean water to families on the Navajo Nation. Access to safe water is at the centre of Kohler’s work to preserve the planet and support the well-being of individuals and communities around the world. Reliable access to water is not only crucial for life, but for enriched lives and the pursuit of education and art.

About Kohler

Founded in 1873, Kohler Co. is a global leader in the design, innovation and manufacture of kitchen and bath products; luxury cabinetry, tile and lighting; engines, generators, and clean energy solutions; and owner/operator of two, five-star hospitality and golf resort destinations in Kohler, Wisconsin, and St. Andrews, Scotland.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

In this week's interview with 2021 SBID Awards winner for the Kitchen Product Design category, Abode, Design Manager Paul Illingworth answers questions on the company's approach to projects and the technical features and functionality of their award-winning tap filter - Swich.

SBID Awards Category: Kitchen Product

Practice: Abode

Entry: Swich

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

As a premium manufacturer, we are proud of our products and want to make it as easy as possible for our customers to understand their features and benefits, so entering the SBID International Design Awards is a great way to raise the profile of our brand on a global stage. To be recognised by SBID and its panel of leading industry experts is a great achievement for Abode, acknowledging Swich for its outstanding examples of technical innovation, aesthetic creativity and fit-for-purpose functionality. There is something truly special in knowing that the talents of every member of our team, from product developers to marketing and sales, are recognised and celebrated by the international design community and the entire Abode family.

What do you think made this particular design an award winner?

For me, I think the versatility and ease of use of Abode Swich makes this product an industry game changer for the modern home. It’s a revolutionary design solution that will transform a new or existing kitchen tap into a filtered water tap that delivers a constant supply of crystal clear filtered water! The exclusive and patented Swich water filter system is a discreet yet ultra-luxe device, which is easy to use and install, either retro-fit in an existing kitchen or add to a new kitchen design. Swich works in conjunction with a normal kitchen mixer tap to improve the overall taste, appearance and quality of your drinking water without compromising on style. For the first time, our customers are not restricted to the style of tap they can have in their kitchen and now, they can enjoy fresh filtered tap water while removing the need for a countertop water purifier or bottled water, which we all know is harmful to the environment.

How has Abode evolved, while managing to stay innovative and keep product designs aligned with client demands and trends?

We are strong believers in the power of feedback, so we are in constant contact with our network of retailers up and down the country to ensure that we are developing the very best products with the right functionality. We are highly creative with a strong ‘can do’ attitude and believe in taking care of every member of the Abode family, which is reflected in our high level of customer service and our development of hero product lines with full marketing support.

Could you tell us about the design process behind Swich, and what inspired the concept for this particular solution? 

Our new product development team track lifestyle trends worldwide, as well as focus on the UK market in order to create a concept that seized key consumer concerns with a simple, failsafe solution – using the philosophy of ‘If you can dream it, we can do it’. With that in mind, we wanted to tick the boxes of reducing waste, saving space, enhancing cooking alongside boosting home hygiene as the open-plan kitchen absorbs many of the functions of the living and dining area. Like a Swiss army knife that combines multiple functions in a single unit, we wanted something which could be universal, minimal and super-easy to use. This is why we decided to make Swich available in four high fashion finishes – Brushed Brass, Matt Black, Brushed Nickel and Chrome – simply turn the Round or Square control handle to indicate the type of water supply you wish to channel through the tap. Providing immediate access to both the domestic water supply and Abode-safe water, via the Swich filter cartridge, customers can enjoy clear refreshing results, every time!

A close-up of a round bronze filter water switch on a marble kitchen surface.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

We are celebrating 20 years in business in 2022 and are eagerly preparing for KBB 2022 with new products and innovations to introduce to the market. We are investing heavily in every aspect of our business as we want to be in an excellent position for the next 20 years onwards.

What advice can you give to young designers starting out in the design industry?

Always keep your portfolio up to date, take pride in your work and never be afraid to ask questions. There is no such thing as a silly question and you never know where the answer might take you in terms of inspiration. It is so important to feed your imagination so make sure you take time out to enjoy pursuits you are passionate about and be curious – look at innovations and trends in other industries to keep developing your design ideas and stay abreast of current affairs to anticipate future client and consumer needs. My approach to design has certainly become more subtle over the years and I think that as one matures you start to gather a wider appreciation for the design likes and dislikes of others and these automatically filter into your work, whereas I think the younger version of myself, designed more selfishly. I still probably get the greatest joys from solving annoying or fiddly design problems with the simplest solutions, these are the daily successes - in between the big product launches.

Questions answered by Paul Illingworth, Design Manager, Abode.

Established in 2002, Abode has a team with extensive knowledge of sinks, taps and the kitchen & bathroom industry. Abode is part of the Norcros plc group of companies, a leading supplier of high quality and innovative kitchen and bathroom products.

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If you missed last week's Interview with the Lighting category winner II BY IV DESIGN, click here to read it.

This week's instalment of SBID's Product of the Week series features a textured and colourful carpet designs by 2021 SBID Awards Finalist, TSAR Carpets.

SBID Awards Category: Flooring & Floor Coverings

Practice: TSAR Carpets

Project: Sierra Collection

The Sierra Collection is a series of broadloom wool-rich Axminster carpet designs inspired by mountainous terrains and desert landscapes. An exploration in woven process and natural textures, the collection’s patterns were derived from an array of experimental and labor-intensive hand, seersucker and jacquard weaving techniques, which were then digitally translated into broadloom Axminster carpet designs.

While keeping in line with TSAR’s signature use of bold and signature designs, the collection transforms the company’s vision for the future of hospitality, commercial and residential projects into paired-back contemporary statements teeming with topographical dimension.  Available since February 2021, the collection is sold exclusively at TSAR’s studios in Melbourne, Sydney, New York, London, and Shanghai.

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The SBID International Design Awards programme serves to recognise, reward and celebrate design excellence across a broad range of categories spanning Interior Design, Product Design and Fit-Out. Click here to find out more. 

In this week's interview with 2021 SBID Awards winner for the Lighting Design category, REPUBLIC OF II BY IV partners, Dan Menchions and Keith Rushbrook answer questions on the winning experience, the creative process behind designing the Boga Collection, and what's in store for the company's future!

The internationally renowned interior design practice, II BY IV DESIGN was founded in 1990 by Dan and Keith - both dreamed of a creative firm that was deeply rooted in design and guided by a passion for constant innovation. "Continually travelling the world, we seek out art, architecture, fashion, theatre, food and culture to fuel our imaginations, while inspiring globally celebrated designs."

SBID Awards Category: Lighting 

Practice: REPUBLIC OF II BY IV

Entry: Boga Collection

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

The SBID Awards are regarded as one of the most prestigious accolades in the interior design industry representing talent and design excellence across all corners of the industry.

Being named a finalist for a SBID Award is a notable achievement but being a category winner has made our studio tremendously excited and thrilled. We are truly honoured to receive this recognition, especially considering the products of all the other finalists.  

The benefits of receiving an SBID are vast but most notably the acknowledgement and exposure within the international design community. It gives immense credibility to our product to win a world class award.

What do you think made this particular design an award winner?

The simplicity of the design. It is truly a study in form and shape. It’s elegant and refined. The purity of the design comes from a simple line. Our design team didn’t want to overcomplicate it. Sometimes less is more and it’s important to keep it simple.

Having said that, the design is only as strong as those who manufacture it. So, we celebrate hollis + morris’ true craftmanship and their team for fabricating this product. It’s a true partnership and we share this great accolade with them.

Our team wanted to evoke emotion, we hope everyone who sees the fixture is inspired and curious by the design.

Tell us about the creative process behind the Boga Collection - what inspired the design, and how did you approach bringing the initial concept to life to ensure it functions effectively?

Boga, which takes its origins from the Old English word “bow” was inspired by the wonders of how wood can be transformed. The bow in archery is so powerful and we wanted to emulate that with a lighting fixture.

Inspired by narrow natural wood material, the Boga Collection pendants maximize the surface area available to emit light, delivering glow with absolutely no shadowing. The substantive solid wood frame supports its elongated scale and lends to its striking yet whimsical presence. Customizable, and dimmable from cool to warm tone, with wood finishes offered in primarily natural ash, walnut and black stain, the Boga Collection is an elegant complement to any residential, hospitality or commercial interior.

As for bringing this concept to life, we had to ensure to was structurally sound. So, we 3D printed small samples then a full-size model once we had our design perfected. Each pendant is milled out of one natural wood piece using 5-axis CNC technology to follow the natural curve of the wood grain. The design teams focused on creating a pendant that embodies a natural wood grain finish that flows into the piece with intentional joinery resulting in a pristine and clean aesthetic.

What are the most important considerations when designing lighting solutions? How far does II BY IV’s background in interiors influence the products you design?

First and foremost, it must be able to be fabricated. You can’t create a super complex design that will only make it to the prototype stage. Also, you must keep in mind finances. The cost of fabrication directly leads to retail price. We keep in mind fabrication in order for it to be affordable or what we like to call ‘affordable luxury’. We wanted this piece to have a mass market appeal with a high-end look.

The materiality is a huge consideration as well. For all our projects, we factor in the environmental aspects. Minimizing our carbon footprint is very important to our studio so we ensure it is locally sourced and fabricated.

Our background of over 30 years in interiors definitely influences and contributes to how we approach the products we create. We think about how specifiers and the public can use it in their spaces. Ensuring the product can have as many applications as possible.

After all, light is so very crucial to a space, without lighting there is no design.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

We are always planning our next steps at REPUBLIC of II BY IV. We have more lighting lines being developed with local and international manufactures, working with existing, well-known brands as well as completely new brands. We are also launching a brand-new wallcovering line. 

Our studio has a lot planned for 2022 so be sure to follow us to stay up-to-date! @republicofiibyiv

What advice can you give to young designers starting out in the design industry?

This is such a great question and many thoughts come to mind but the one that sticks out the most is, dare to be yourself. Authenticity is what lasts in this industry. Don’t just follow the trend, start the trend.

It’s imperative to have your own point of view on design and always push the envelope. Be willing to take risks and dare to be different. You need to stand out in this business.

Focus on materials that do not harm the environment and don’t just design for the sake of designing. Always design with a solution in mind. Add your clever take to the design and be mindful of the craft. Celebrate as much as possible and look for inspiration everywhere.

Questions answered by Dan Menchions and Keith Rushbrook, Partners of II BY IV DESIGN and REPUBLIC of II BY IV, proud members of SBID for over a decade.

Established by Dan Menchions and Keith Rushbrook and credited with countless awards and esteemed publications, II BY IV DESIGN is distinguished by a balanced approach that captures the essence of each client’s vision. From concept to execution the entire team believes in delivering the highest level of design excellence.

This week's instalment of SBID's Product of the Week series features a minimal shower tray design by 2021 SBID Awards Finalist, Acquabella.

SBID Awards Category: Bathroom & Sanitaryware

Practice: Acquabella

Project: Flow Zero

Flow Zero is the new shower tray by Acquabella. It has been designed to fully merge with the water. The shower tray is silhouetted by soft lines that direct the water towards an almost homogeneous grid that can easily accommodate the significant volume of water that flows over its surface.

A design perfectly in line with the softness of its Zero texture, a microtextured finish that fits perfectly with the Flow Zero model. The shower tray immerses us in a universe of calm and relaxation through the use of minimalism in its purest form, applied to the bathroom.

The SBID International Design Awards programme serves to recognise, reward and celebrate design excellence across a broad range of categories spanning Interior Design, Product Design and Fit-Out. Click here to find out more. 

This week's instalment of SBID's new Product of the Week series features a candle vessel design by 2021 SBID Awards Finalist, SA Baxter Design Studio & Foundry.

SBID Awards Category: Accessories & Homeware

Practice: SA Baxter Design Studio & Foundry

Project: Accessories Collection

Scott Alexander designs and manufactures timeless solid bronze art vessels with world class candles for residential homes and commercial buildings, offering organic and sustainable coconut wax and a palette of in-house crafted scents.

All of the Scott Alexander candles are hand made to order by a group of local, world-renowned artisans using both modern and old-world manufacturing techniques in their eco-friendly foundry and atelier, located in the New York Hudson Valley.

The SBID International Design Awards programme serves to recognise, reward and celebrate design excellence across a broad range of categories spanning Interior Design, Product Design and Fit-Out. Click here to find out more. 

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