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Andrea Steidl and Simone Bonanni in conversation with Pasquale Junior Natuzzi!

Natuzzi Italia chooses the stage of Milan Design Week 2024 to kick off the programme of events and projects created to celebrate the brand’s 65th anniversary. The showroom is the backdrop for the new The Circle of Harmony – 65th Anniversary collection, which tells the story of the brand’s evolution between past, present and future through the designs of Karim Rashid, Andrea Steidl and Simone Bonanni. The three designers will participate, together with Pasquale Junior Natuzzi – Natuzzi’s chief brand and creative officer, in a talk intended as an opportunity to get a behind-the-scenes insight into the new Natuzzi collection through the voices of its contributors.


– Simone Bonanni – Product Designer and Founder of Simone Bonanni studio

– Andrea Steidl – Industrial Designer and Co-Founder of the / àr o / design studio

– Pasquale Junior Natuzzi – Creative Director Natuzzi Italia

For sixty-five years, Natuzzi has been on a journey in search of harmony, inspired by the fertile land of Apulia, which fuelled the birth of Pasquale Natuzzi’s creativity and entrepreneurial ethos. These values have shaped the company’s history, leading it along a path of growth in terms of both its identity and style, which will be celebrated during Milan Design Week.

The flagship store in Via Durini, featuring a redesigned layout with revised architectural elements, has evolved into a concept inspired by the refined elegance of ‘quiet luxury’, where the space dedicated to architects and interior decorators becomes even more central thanks to the new Natuzzi design studio.

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