LW Design: Creating a Captivating, Japanese Inspired Bar Design

This week’s instalment of the Project of the Week series features a captivating, Japanese inspired bar design by 2023 SBID Awards Finalist, LW Design.

Reminiscent of the vibrant nightlife of Tokyo, 7 Tales is a speakeasy cocktail bar where guests can experience urban Japan with a New York twist. An illustration of a man wandering through an archway into the unknown leads through a large pivot entrance door. Confused yet intrigued guests are transported into a small chamber entirely clad in mirrors; a second door opens, and suddenly, kanpai!, a flurry of colour, energy and mystery engulfs them. A glowing lacquered orange bar carved out of solid oak panels takes centre stage as they enter a nostalgic and mesmerising world of debauchery.

What was the client's brief? 

The client's brief for 7 Tales was to create a speakeasy cocktail bar that captures the vibrant nightlife of Tokyo with a New York twist. The bar was intended to be reminiscent of an 'Izakaya-styled speakeasy,' providing guests with an immersive experience of urban Japan. The design was expected to be playful, innovative, and inspired by Japanese culture, offering a unique approach to mixed drinks and a lively atmosphere that would appeal to guests into the early hours of the morning. Access was to remain through City Social restaurant on the 43rd floor of Grosvenor House, and the goal was to establish a nightlife hotspot on the 44th floor.

What inspired the design of the project?

The dynamic culture of Tokyo nightlife and Japanese aesthetics inspired the design of 7 Tales. The concept aimed to blend traditional elements with a modern twist, drawing from various 1960s and 70s movements, including the Golden Age movement and Art Deco. The goal was to create a mesmerising world of debauchery that transports guests into a realm of energy, color, and mystery. The graffiti-style artwork on the walls and ceilings, referencing Japan's cultural zeitgeist, along with the fusion of street art and traditional elements, brought a captivating and unique visual identity to the space.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle the team had to overcome was the installation of the intricate ceiling graffiti while managing and maintaining the integrity of all the MEP (mechanical, electrical, plumbing) fixtures. The technical challenge of coordinating the artwork with the necessary technical elements required careful planning and execution to ensure seamless integration.

What was your team’s highlight of the project?

The highlight of 7 Tales for the team was successfully creating a dynamic and immersive atmosphere that combined traditional Japanese aesthetics with contemporary design elements. The focal point of the Negroni gaming table, where guests engaged in a unique dice game to determine their drink of the night, added an interactive and engaging dimension to the bar experience.

Why did you enter the SBID Awards?

LW entered the SBID Awards to showcase the innovative and captivating design of 7 Tales, highlighting their ability to merge different design influences into a cohesive and visually striking concept. The unique approach to storytelling through artwork and the successful execution of the speakeasy's atmosphere made it a strong contender for recognition within the design industry.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID Awards held great significance for designer’s Pooja Shah-Mulani, Jesper Axel Petersen, and LW Design. The recognition affirmed their design expertise and ability to overcome technical challenges while delivering a visually stunning and immersive space. Being a finalist reinforced their reputation in the design community, validating their creativity and commitment to pushing design boundaries.

Questions answered by Pooja Shah Mulani, Partner and Design Director at LW Design.

This week’s instalment of the Project of the Week series features a secretive, Art Deco-inspired bar design by 2023 SBID Awards Finalist, LW Design.

LW Design were tasked to design a unique bar hiding in plain sight, a prerogative of an authentic speakeasy bar. The near impossible-to-find entrance, lavish and decadent styling, and secretive-vibe inside-outside lounge make Blind Tiger, Dubai the most sought-after evening venue. Any credible speakeasy has a discreet frontage and no discernible entrance. Blind Tiger is no different. Slightly hidden and tucked away, the bar and lounge have unexpected views across the beautiful Turtle Lagoon and the turtle rehabilitation project.

What was the client's brief? 

The client's brief for Blind Tiger was to design a unique bar that embodies the essence of an authentic speakeasy, hidden in plain sight. The directive was to create a space reminiscent of a secretive drinking den from the Prohibition era, characterized by rich, indulgent surroundings and an atmosphere of clandestine intrigue, fun, and mischief.

What inspired the design of the project?

The design of Blind Tiger was inspired by the concept of paying homage to the 'Queens of Speakeasies.' The space was envisioned as a tribute to this era, blending Art Deco-inspired detailing with a vintage vibe. The goal was to create a luxurious and decadent atmosphere that captures the essence of the Prohibition era, with deep blue wall panels, chinoiserie-style wallpaper, antique ceiling mirrors, and meticulously crafted joinery and furniture.

What was the toughest hurdle your team overcame during the project?

One of the toughest hurdles the team at LW Design overcame during the Blind Tiger project was the need to execute the design and interiors within a short timeframe and a tight budget. Despite these constraints, the team was committed to maintaining the sophisticated and glamorous detailing expected of the Prohibition era. They had to ensure that the design's authenticity and opulence were not compromised by the budget limitations.

What was your team’s highlight of the project?

The highlight of the Blind Tiger project for the team was successfully transforming the original executive club lounge of Jumeirah Al Naseem into a sophisticated, glamorous, and playful speakeasy bar. The combination of the near-impossible-to-find entrance, lavish styling, and secretive ambiance created a sought-after evening venue that captured the spirit of the Prohibition era.

Why did you enter the SBID Awards?

The team entered the SBID Awards to showcase the exceptional design and execution of Blind Tiger. The project's unique concept, meticulous attention to detail, and successful transformation of the space made it a strong contender for recognition within the design industry.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID Awards held significant meaning for LW Design and their business. It validated their dedication to design excellence and their ability to overcome challenges such as tight budgets and time constraints while delivering a stunning and authentic result. The recognition from the awards highlighted their expertise and creativity, enhancing their reputation within the design community and among potential clients.

Questions answered by Rachel Kidd, Partner and Design Director at LW Design.

This week’s instalment of Project of the Week series features refurbishment of resort's suites and guestrooms by 2021 SBID Awards Finalist, LW Design.

Le Royal Meridien Club Tower is one of the most premium resorts in the United Arab Emirates. As an incredible height of luxury, it has solidified itself as one of the major attractions in the beautiful city of Dubai. LW design received an offer to work on many of the guestrooms and suites at Le Royal Meridien Club Tower, and our team took the offer in stride.

Despite being constructed and decorated beautifully, Le Royal Meridien Club Tower was looking for a much lighter and softer touch to their rooms. Specifically, something that would better resonate with the luxurious beachside feeling of the view outside the rooms, and LW Design team of designers knew exactly what to change in those rooms, so they felt all the more inviting.

What was the client's brief? 

The client brief stated that Le Royal Meridien Club Tower was looking to refurbish the suites and the guestrooms in a way that would keep the overall feel and look of the main tower intact. The brief also mentioned that the rooms should have a beach-like vibe to them, further emphasizing it as the premium holiday destination. The tower stood tall among the many skyscrapers of the city, which means that every visitor would have a great view of the city and the beach. Therefore, much of our team’s efforts would go into subtly solidifying that summer holiday feel.

What inspired the design of the project?

The LW design team that was overlooking this particular refurbishing project understood that there were limitations as far as creativity was concerned. They had to bring the right beachside touches to the rooms while keeping the overall aesthetic of the Club Tower. Despite being a challenging task, it was a test of design potential, and LW Design definitely emerged victoriously.

The Club Tower project was unique because of its circumstances and different requirements - the brief emphasized that the rooms have to appear much lighter and more welcoming, with a feminine yet modern touch.

The narrowed down criteria of soft, light, feminine, and modern, saved the designers a lot of time and helped them jump straight to the crux of the project. The team decided that they would use lighter timber around the room that would help reflect more natural light towards the centre. This accentuates some details while highlighting others, such as the natural rattan, which was among the materials to give a luxurious yet sustainable aesthetic. The room also features subtle blush pink accents throughout to create a feeling of feminine comfort.

What was the toughest hurdle your team overcame during the project?

As with any project that LW Design takes over, there came a few obstacles when refurbishing the many guestrooms and suites of Le Royal Meridian Club Tower. One physical challenge was the incredible lack of space in the bathroom.

Since the bathrooms were much smaller, it was considerably harder to give it that lavish look and feel. However, with the help of a sliding door between the shower area and the bathroom, the team was able to make the bathrooms feel more spacious and luxurious without having to compromise much.

What was your team’s highlight of the project?

What makes this project special is simply the clever use of standard finishes. These gave the rooms a much-deserved lavish feel while still keeping the design style in line with the main hotel and guest rooms. Moreover, the team contrasted white oak timber against the black metal, which complimented the blush pink and turquoise colours.

Overall, the Le Royal Meridian Club Tower was an exciting venture for the LW Design portfolio. The unique look of the rooms and the precise requirements of the project made it one of their finest works to date.

Why did you enter this project into the SBID Awards?

It is always an exciting experience to enter awards, however given the calibre of work and entries into these global awards, it makes it even more special.

Questions answered by Jacqueline Craft, Senior Interior Designer, LW Design.