Lude Design: Creating a Relaxing and Oriental Spa

This week’s instalment of the Project of the Week series features a relaxing and Oriental spa design by 2023 SBID Awards Finalist, Lude Design.

As a strategic partner of Renhe Zudao Spa, Lude Design participated in the design of the new project in Hangzhou, China. As a relaxing space, the foot spa must be a livable and tourable place that the body and mind yearn for. With the Chinese culture and aesthetics throughout the project, the design starts from nature and returns to it, arousing a new understanding of elegant oriental living.

What was the client's brief? 

Established in 2004, Renhe Zudao Spa is an upscale commercial healthcare spa chain brand that features a cinema-style vibe. It is currently credited as a leading registered agency of the Hangzhou Health Care Service Industry Association. Since its establishment, it has opened numerous stores. Renhe Zudao Spa boasts a fashionable and elegant decoration style that creates a comfortable and warm health environment. Their professional and skilled massage manipulation and thoughtful and attentive service have gained a word-of-mouth reputation and over 15,000 members in 18 years of development. Renhe Zudao Spa perfectly integrates a natural healthcare approach with cutting-edge technology, setting a new benchmark for the foot bath and healthcare industry.

What inspired the design of the project?

The inspiration for this design is drawn from Jiangnan, which is a blend of natural landscapes and urban features. The city of Hangzhou is known for its strong cultural identity and regional symbols, but it also has a dynamic and constantly evolving nature. We embrace change and innovation and blends modern consciousness with avant-garde concepts. Through active exploration and experimental design practices, we strive to create something truly unique.

What was the toughest hurdle your team overcame during the project?

As the spa was constructed during the peak of the pandemic, workers could not all come on-site, so the construction could not be completed efficiently.

What was your team’s highlight of the project?

Our team specialises in identifying unique brand cultures and crafting effective business models that help our clients thrive even in the midst of an epidemic. We offer both design services and brand consulting to our valued clients.

Why did you enter the SBID Awards?

As a brand consultant for our clients, we also have a professional consulting company that offers us valuable predictions and suggestions. With their guidance, we have participated in numerous international competitions, such as SBID, and have won several awards. We are optimistic about achieving further success in the future.

What has being an Award Finalist meant to you and your business?

The field we have been specialising in is relatively niche and our design style is quite distinct. Being on this shortlist has given us confidence that we can make a name for ourselves on the global stage. We hope to enter the following year’s SBID award with better projects.

Questions answered by Bin Liu, Design Director of Lude Design.