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This week’s instalment of the #SBIDinspire interior design series features Goddard Littlefair’s healthcare design project that uses modern aesthetics to create a true sense of wellbeing. 

One Stop Doctors is a boundary-changing health and wellness clinic, which sets a new standard of excellence in the private healthcare sector and offers patients on-demand medical expertise, along with outpatient diagnostics, physiotherapy, dentistry and aesthetics. This is all available within a ‘one stop’ clinic, available from early morning to late evenings and weekends to fit with patients’ busy working lives. The brief was to create an environment that embodied the instant premium touch-points patients might expect from a high-end service environment, while communicating the calm, soothing and welcoming feel of an obviously patient-centric experience, so that there is as little stress as possible at every stage of the patient journey. The design emphasis maximises the contribution of the environment towards promoting a sense of wellbeing and creating confidence in the clinical excellence patients will experience.

SBID had the opportunity to speak with Martin Goddard, Director & Co-Founder at Goddard Littlefair. 

Company: Goddard Littlefair

Project: One Stop Doctors

Project Location:  London, United Kingdom

Healthcare Design, One Stop Doctors, Healthcare, Design, London, Goddard Littlefair

What was the client’s brief?

The brief was to create an environment that embodied the instant premium touch-points you’d expect from a high-end service environment, whilst communicating the calm, soothing and welcoming feel of an obviously patient-centric experience, so there’d be as little stress as possible at every stage of the patient journey. The client was very keen to pull on our experience of premium spa and wellness centre design to achieve this.

We were not looking for the usual clinical healthcare design, but wanted a designer who could share our vision for creating an ambience that was relaxed, reassuring and tranquil, very comfortable and also aesthetically beautiful, but which still felt professional and reassuring to patients, so they know they are in the best possible care.’ – One Stop Doctors CEO, Ella Tracey

Healthcare Design, One Stop Doctors, Healthcare, Design, London, Goddard Littlefair

What inspired the design of the project? 

We began the project by researching the private sector healthcare market in terms of look and feel and found that most clinics so far had followed the American model, with a very cool and clinical treatment throughout. We wanted our emphasis to be different and for patients to experience a much higher level of design values, maximising the contribution of the environment towards creating a sense of well-being and confidence in the clinical excellence they’re going to encounter.

Then it was all about the idea of a journey, with seamless transitional environments helping the patient to progress through the spaces, decompressing them to be ready for the clinical areas. For example, the welcoming entry lobby area is more akin to a hotel or spa reception and features a sophisticated design treatment using art, texture and drama to give a real sense of arrival. The mood is welcoming and warm with respect for the architecture and full advantage taken of the natural light coming in from the courtyard. Semi-private areas beyond such as waiting areas or corridors feature a natural palette with softer colours, whilst the private areas – the consultation, treatment, dentistry and scanning rooms – also have a lighter palette. This series of colour transitions subliminally signals the patient’s movement from the welcome of arrival to a cooler feel for consultation and cooler feel still for clinical treatments.

Healthcare Design, One Stop Doctors, Healthcare, Design, London, Goddard Littlefair

What was the toughest hurdle your team overcame during the project?

Working with healthcare specification requirements and trying to integrate the medical equipment and required medical materials so they would not look too rigid, but at the same time maintained the high level of professionalism on offer.

Healthcare Design, One Stop Doctors, Healthcare, Design, London, Goddard Littlefair

What was your team’s highlight of the project?

There were two really. One was the pleasure of introducing art into the scheme using natural shapes and textures, so that the striking art pieces are properly integrated into the design. The second one was some time after the end of the project and finding out how well staff and patients were reacting to the space:

‘We are absolutely delighted with the finished product. Staff, visitors and patients alike are so impressed with the elegance of the design and the attention to detail, but also appreciate the feeling of warmth and comfort that it creates.’ – One Stop Doctors CEO, Ella Tracey

Healthcare Design, One Stop Doctors, Healthcare, Design, London, Goddard Littlefair

Why did you enter the SBID International Design Awards?

As well as naturally respecting the industry standing of the SBID, it’s also a real pleasure to have your designs recognised and admired by your peers.

Healthcare Design, One Stop Doctors, Healthcare, Design, London, Goddard Littlefair

Questions answered by Martin Goddard, Director & Co-Founder at Goddard Littlefair. 

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If you missed last week’s Project of the Week with G-Art Design for the Shanghai Zhihui CIFI Square Modeling Finance Office, click here to see more

Entries to the SBID Awards 2017 are now closed. To find out more about booking a table, click here

We hope you feel inspired! Let us know what inspired you #SBIDinspire

Goddard Littlefair | SBID International Design Awards 2017

Situated opposite Hyde Park at Number 11 Knightsbridge where the famous jazz club Pizza on the Park used to be (oh the memories!) and tucked away between the equally opulent ‘grande dame’ hotels The Lanesborough and The Berkeley, the 1920s townhouse is the new contender amongst London’s luxury hotels.

Now owned by Arab Investments Ltd, the hotel was named after Sir Arthur Wellesley, the first Duke of Wellington, a fine military leader who served as the Prime Minister of Great Britain twice between 1828 and 1834, and later as leader of the House of Lords

The beautifully restored and lavishly refurbished hotel is the result of the award-winning Fox Linton Associates who transformed and crafted the interiors of the 36 suites and bedrooms residence with a modern Art Deco feel and sumptuous finishes.

The six-floor hotel is comparatively smaller compared to the more imposing aforementioned hotels but still offers its residents traditional glamour, contemporary luxury and an uncompromising service. Where else do you get a complimentary 24-hour butler service and the courtesy of a Rolls-Royce drop off service within a 1.5mile radius!

The existing, historical aspects of the current building – above the infrastructure of the Piccadilly Line of the London Underground –  were preserved. The orignal facade decorated with stone and faience was retained but a new one was added and constructed this time with brickwork and slate.


A-Gent of Style
was given special access to the hotel especially the suites and penthouses but this first part will focus on the ground floor and its common areas.

As soon as you step in past the heavy bronze entrance doors, you know that you are dealing with opulence and excellence. A long, colonnaded, vaulted corridor bedecked in marble welcomes you and invite you to discover the interconnected rooms on either side. Everything here has been custom-made and the craftmanship and attention to detail are second to none: the glitzy crystal ceiling lights, the bespoke art work on the walls, the big stud-patterned desks with leather, marble and metals, and the etched, mirrored arcades above the walls.

But what is special about The Wellesley is that the common areas are relatively small and it hasn’t got the overwhelming grandeur some of its counterparts have. It is very much in a class of its own. For instance, there isn’t an imposing lobby and reception area as such with squads of staff milling about with suitcases or trays. It is contradictorily quite simple yet luxurious and feels very intimate and serene.

The first room on your right is the Crystal Bar which showcases a wall of the finest whiskies, armagnacs and cognacs where you can sip languorously at the wondrous 1920s-like, lit-up, glass and marble bar from the midnight-blue faux-crocodile stools. The floor is covered in Moonlight Grey and Noir St Laurent marble

The Wellesley attracts tobacco enthusiasts as it has one of the largest bespoke humidor in the UK.

On the left, you will find the dark and moody  Humidor Lounge opposite the bar which proved to be the perfect spot for us to have an apéritif the evening I visited. The look of these two rooms is very masculine, sultry and moody a bit like Claridge’s The Fumoir and has the feel of a Gentlemen’s Club. Here the deep-buttoned, Chesterfield black leather sofas and chairs complement well the imposing painting of Winston Churchill and the modern sculptural lights (or is it light sculptures?). The imposing circular blue glass chandelier is undeniably the pièce de résistance. The light fittings in the public areas were made by Dernier & Hamlyn.

There are two outdoor, covered Cigar Terraces (with rugs and art on the walls!) which provide an intimate yet spacious environment to indulge in a fine cigar. The furniture is made of teak and the upholstered in dark blue leather.

Then, on the left-hand side at the end of the corridor, guests will find The Jazz Lounge where they can enjoy a selection of high teas while listening to daytime jazz or settle back with a cocktail during the evening in an intimate, Gatsby style and atmosphere. I liked the palette of soft pinks on the chairs (leather on the seats but silk on the back; great detail) and particularly the bronze screen – I do love a screen – adorned with festoon-shaped pearl strings, mixed with the deep blue on the Gunta Stölz-esque, square-patterned carpet.

Pic. Ivory faux ostrich wall panelling

The Oval Restaurant, on the right, is an intimate hideaway which can seat up to 28 customers offering refined Italian cuisine. Once again, the room is smoothly enveloped in sugar-almond pinks found on the hand-crafted mahogany chairs upholstered with leather on the front and horsehair on the back and deep-buttoned banquettes and is replete with glamourous references to Art Deco from the sunburst-shaped, 2-toned glossy marble on the floor to the cream, fan-shaped leather panels on the walls with brass detailing, the glitzy chandelier on the circular, coffered ceiling and the concertinaed mirrored wall that reminded me of the iconic staircase at the Paris Chanel store, Rue Cambon.

Stay tuned for Part 2 where A-Gent of Style will be taking you on a private tour of the suites and penthouses…

Author: French Interior Designer Fabrice Bana, founder and editor of A-Gent of Style

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