In this week’s interview with 2021 SBID Awards winner for the Kitchen Product Design category, Abode, Design Manager Paul Illingworth answers questions on the company’s approach to projects and the technical features and functionality of their award-winning tap filter – Swich.
SBID Awards Category: Kitchen Product
Practice: Abode
Entry: Swich
As a premium manufacturer, we are proud of our products and want to make it as easy as possible for our customers to understand their features and benefits, so entering the SBID International Design Awards is a great way to raise the profile of our brand on a global stage. To be recognised by SBID and its panel of leading industry experts is a great achievement for Abode, acknowledging Swich for its outstanding examples of technical innovation, aesthetic creativity and fit-for-purpose functionality. There is something truly special in knowing that the talents of every member of our team, from product developers to marketing and sales, are recognised and celebrated by the international design community and the entire Abode family.
For me, I think the versatility and ease of use of Abode Swich makes this product an industry game changer for the modern home. It’s a revolutionary design solution that will transform a new or existing kitchen tap into a filtered water tap that delivers a constant supply of crystal clear filtered water! The exclusive and patented Swich water filter system is a discreet yet ultra-luxe device, which is easy to use and install, either retro-fit in an existing kitchen or add to a new kitchen design. Swich works in conjunction with a normal kitchen mixer tap to improve the overall taste, appearance and quality of your drinking water without compromising on style. For the first time, our customers are not restricted to the style of tap they can have in their kitchen and now, they can enjoy fresh filtered tap water while removing the need for a countertop water purifier or bottled water, which we all know is harmful to the environment.
We are strong believers in the power of feedback, so we are in constant contact with our network of retailers up and down the country to ensure that we are developing the very best products with the right functionality. We are highly creative with a strong ‘can do’ attitude and believe in taking care of every member of the Abode family, which is reflected in our high level of customer service and our development of hero product lines with full marketing support.
Our new product development team track lifestyle trends worldwide, as well as focus on the UK market in order to create a concept that seized key consumer concerns with a simple, failsafe solution – using the philosophy of ‘If you can dream it, we can do it’. With that in mind, we wanted to tick the boxes of reducing waste, saving space, enhancing cooking alongside boosting home hygiene as the open-plan kitchen absorbs many of the functions of the living and dining area. Like a Swiss army knife that combines multiple functions in a single unit, we wanted something which could be universal, minimal and super-easy to use. This is why we decided to make Swich available in four high fashion finishes – Brushed Brass, Matt Black, Brushed Nickel and Chrome – simply turn the Round or Square control handle to indicate the type of water supply you wish to channel through the tap. Providing immediate access to both the domestic water supply and Abode-safe water, via the Swich filter cartridge, customers can enjoy clear refreshing results, every time!
We are celebrating 20 years in business in 2022 and are eagerly preparing for KBB 2022 with new products and innovations to introduce to the market. We are investing heavily in every aspect of our business as we want to be in an excellent position for the next 20 years onwards.
Always keep your portfolio up to date, take pride in your work and never be afraid to ask questions. There is no such thing as a silly question and you never know where the answer might take you in terms of inspiration. It is so important to feed your imagination so make sure you take time out to enjoy pursuits you are passionate about and be curious – look at innovations and trends in other industries to keep developing your design ideas and stay abreast of current affairs to anticipate future client and consumer needs. My approach to design has certainly become more subtle over the years and I think that as one matures you start to gather a wider appreciation for the design likes and dislikes of others and these automatically filter into your work, whereas I think the younger version of myself, designed more selfishly. I still probably get the greatest joys from solving annoying or fiddly design problems with the simplest solutions, these are the daily successes – in between the big product launches.
Questions answered by Paul Illingworth, Design Manager, Abode.
Established in 2002, Abode has a team with extensive knowledge of sinks, taps and the kitchen & bathroom industry. Abode is part of the Norcros plc group of companies, a leading supplier of high quality and innovative kitchen and bathroom products.
If you missed last week’s Interview with the Lighting category winner II BY IV DESIGN, click here to read it.
Designed for multifunctional living, whether cooking for the family, entertaining friends or simply catching up over coffee, this kitchen from My Fathers Heart features stunning Dekton® by Cosentino worksurfaces on both the central island and the surrounding cabinetry within this large, open-plan space.
Created by Sheffield-based kitchen designers My Fathers Heart, the room combines stunning SieMatic S2 handleless cabinets in the Umbra velvet-matt finish with Dekton® in Kira, an earthy toned ultra-compact surface that has the look and feel of natural brownstones. Highly resistant to UV rays, scratches, stains and thermal shock, Dekton® is the ideal choice for homeowners looking for a durable, hardwearing worksurface solution and it can also be used for flooring and wall cladding both indoors and out. What’s more, carbon neutrality has been achieved for the entire life cycle of Dekton, so homeowners can rest assured that their surface of choice is sustainable and helps build a better future.
Within the central island, Dekton® blends effortlessly with rich walnut, which creates visual contrast and provides a warm tone for the breakfast bar area with its high stools for snacks and coffee. The BORA Professional extractor hob in an all-black steel finish sits neatly within the surface while antique brass pendant lights from Italy drop stylishly from above. The slim profile of the worksurface beautifully enhances the elegance of the appliances and kitchen furniture, while the colour palette is warm and inviting, creating a relaxed, contemporary look.
Chrissi Batey, Senior Kitchen Designer for My Fathers Heart, explains the process behind the design, “We spent a long time with the customer and their interior designer choosing a door finish from the SieMatic palette that would perfectly balance the wider scheme of the room and settled on Umbra. Dekton was the natural choice for worktops due its superior hardwearing qualities and Kira, with its warm earthy tones and elegant fine veining, was chosen to seamlessly complement the doors whilst adding subtle drama to this impressive open plan space.”
Added features such as the black Quooker tap, which provides boiling, sparkling and chilled water on demand, an antique mirrored splashback and bespoke metal framed shelving provide the perfect balance between practicality and beautiful aesthetic.
Dekton® by Cosentino is available in a range of designs, from industrial inspired to marble look.
About Cosentino
Cosentino Group is a global, Spanish, family-owned company that produces and distributes high value innovative surfaces for the world of design and architecture. It works together with its clients and partners to provide with solutions that offer design and value, and inspire the life of many people.
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Turning the finishing touch into a focal point of the bathroom, RAK-Sorrento from RAK Ceramics is a brassware collection that offers a solution for every installation. Available in four finishes to meet every design requirement, this latest brassware range offers the opportunity to bring individual flair into the bathroom.
RAK-Sorrento has a timeless elegance, with a long body and spout combined with single lever control for a modern twist. As well as Polished Chrome, the brassware can also be chosen in on-trend Brushed Gold, Brushed Nickel or Matt Black.
The RAK-Sorrento basin mixers are available in three sizes – standard, medium and tall – enabling the brassware to be combined effortlessly with any washbasin, with a wall-mounted basin mixer also included in the range. For the bath, RAK-Sorrento offers an abundance of choice, including deck-mounted, exposed and freestanding options.
The sleek styling of RAK-Sorrento is carried through to the shower, with a choice of thermostatic valves that complete the streamlined look.
Giving any bathroom a stylish makeover, RAK-Sorrento delivers an excellent performance and is backed by a full manufacturer’s warranty.
About RAK Ceramics
RAK Ceramics help to create icons and build marvels; their products feature in some of the most iconic buildings in the world. They are known for their wide product range and ability to produce bespoke ranges for both small and large scale projects, enabling the clients to bring their ideas to life.
To become an accredited member of the SBID, click here.
With a wealth of experience in the bespoke kitchen, interiors and property market, Alex Crabtree specialises in providing PR services to the interior design industry. Alexandra shares her journey in marketing, interior styling and public relations, and how this lead her to establish her career as a PR consultant for interior designers. She provides her professional insight; from the influence of Instagram for sourcing and inspiration, to her key tips for improving PR strategies in the interior sector.
Tell us about how you started as an interiors stylist and why you came to specialise in PR for the interior design industry? Have you always been interested in this field?
Back in the day my brother and father had a bespoke kitchen company – Crabtree Kitchens. I was working for Pete Townshend of the Who, running his recording studio and I wanted a new challenge and thought that I could help them with getting the brand out there and become more known with interior designers and clients alike. So, I joined their company and immediately employed an interior photographer to start shooting their fabulous kitchens. I had not taken on any styling professionally before but I always styled my home constantly (long before Instagram). Once I had decent images of the kitchens I started pitching them out to magazines and soon discovered that I achieved quite a lot of features and Crabtree Kitchens became very well known even though we were a relatively small brand. At one stage about 60% of our work was from interior designers.
You’ve worked in the kitchen, interiors and property market for many years. What’s been the most memorable highlight or achievement of your career so far?
I think that when I was PR and marketing Director at Crabtree Kitchens I just loved it when clients came in and said they had seen the company everywhere. But generally when I achieve a feature in a magazine for a client I still get such a massive buzz and specially if I have also styled the shots too. The excitement of achieving a feature for a client has not diminished at all over the years at all.
Do you have a signature style when it comes to interior styling? How has the Instagram era affected this and the way you find inspiration?
It’s such an interesting question as in my own home I definitely style in a very maximalist eclectic style but most kitchen clients don’t want that look so if you look at my website you will see the kitchens on there that I have styled and it’s in a much more minimalist way – so I can style in whichever way is required.
Instagram has certainly been so amazing in so many ways for me. Both in terms of my styling and PR and also having met some wonderful people who are also passionate about interior design. It’s also a fabulous source of small interiors businesses to feed my passion and so many different styles in which to create my maximalist dark eclectic home. I also buy pieces from Instagram sources for my client shoots too.
How do you help interior designers in gaining essential coverage for their projects and providing valuable exposure for their work?
I help my clients gain essential coverage by getting under the skin of the company so to speak and understand what their company is all about and then making sure that they have the best professionally shot photography. Then of course keeping in constant contact with the relevant editors and freelancers and updating them on the clients most recent projects etc.
If you had to give one top tip for interior designers looking to improve their PR strategy to grow their business, what would it be?
Really take THE best photography and employ THE best PR and keep in contact with the editors. I know that’s three! But they all go hand in hand!
Cover image credits: Brayer Design. Photos by Nick Smith Photography ©
About the Author
Alex Crabtree offers a hands-on and highly personal PR service, without the big agency costs. Alex is flexible and enthusiastic. Extensive knowledge of these markets ensures a tailor-made campaign, and means that the quality of service is never compromised. Follow for more @alexcrabtreepr
Want to become SBID Accredited? Click here for more information.
From the flooring to the furniture, this month’s round up of product news from SBID Accredited partners has got you covered. Featuring new variations of natural limestone floors, an impressive collection of ceramic wall tiles and luxuriously handcrafted furniture inspired by great American design movements.
Karndean Designflooring introduces five new stone designs
Karndean Designflooring is celebrating the understated colour tones found in natural limestone by introducing five new stone designs to its modern Korlok collection. The new limestone hues create a neutral backdrop for any interior design scheme!
Designed to offer quicker installation times and enhanced acoustic benefits, it is the first time the brand has added stone to its rigid core portfolio. It enables architects, interior designers and contractors to specify a wood and stone rigid core design in the same space when looking to support wayfinding. Like all Karndean floors, the designs are handcrafted to reflect the understated colour tones found in natural limestone and have been developed to include subtle veining, delicate mottling and a chalky appearance to create a realistic finish.
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The latest ceramic wall tile collection from Parkside
Designed in collaboration with a leading colour consultant, Matrix is the latest ceramic wall tile collection from specification company Parkside. Inspiring creativity, Matrix offers an unprecedented portfolio of 23 tile colours, available in matt or gloss finishes, accompanied by matching grouts and trims. With the Matrix collection, Parkside wanted to create a range of colours that would allow the design community to curate co-ordinated looks or mix and match colours to create striking design statements.
The Matrix colours were developed in collaboration with colour consultant Vanessa Konig, who wanted to ensure that they would complement natural materials as well as work across a range of environments; from warm, cosy restaurants and bars to more pared-back, minimalist designs.
Bette offers over 400 colours for bathroom inspiration
German bathroom manufacturer, Bette, offers its baths, shower trays and washbasins in over 400 colours and also creates bespoke colours for large projects. A new colour reference fan, featuring its most popular colours, is also available. Bette can create its bathroom components in over 400 colours because of the way its products are made. Each item is individually manufactured in titanium-steel, before its durable BetteGlaze enamel finish is applied and fired. Bette mixes colour pigments into the BetteGlaze enamel finish, prior to application, which is why such a huge range of colours, including gloss, matt, shimmering and glittering options, are available.
Bette’s unique finish not only allows over 400 colour options, but the glazed titanium-steel results in products that keep their good looks for many years, are easy to clean, 100% recyclable and come with a 30 year warranty, making them ideal for both contract and residential projects.
Luxury furniture brand, Linea Luxe offer bespoke service for any brief
Linea Luxe believe that all life’s greatest luxury products can only be crafted by hand. Attention to detail, care and respect for how they treat each creation allows the masterpiece to develop. With an experienced team that works with the best tools and latest technology, they employ traditional techniques learnt from a lifetime of experience. Every piece that leaves the workshop carries with it a sense of pride and commitment that it has been produced in the best possible way.
Their collections have been inspired by the great American design movements covering Retro, Art Deco, Mid Century and Regency periods; taking inspirations from the design icons of the time and adding a unique modern twist. Linea Luxe produce case goods and upholstered items, all made 100% in the UK. In addition to their furniture collection, they are also known for bespoke and one-off furniture with a skilled team to take almost any brief and effortlessly transition idea to reality.
Elite Stone showcases its ‘Bond’ Calacatta Borhini interior collection
Elite Stone curate innovative spaces in the kitchen and living area to create unique environments in perfect harmony. The kitchen enters more and more into the living space, becoming the cradle of conviviality. ‘Bond’ Calacatta Borghini interior collection is produced in marine multi-layered wood with a maple coating and backlit E-Light panels to light up the space. The exterior is entirely covered in washable quality leather, with hand stitching and steel handle inserts. A contemporary design with an illuminated sliding-top that opens up a worktop with integrated sink. The island, which can be opened from all sides, includes several extractable cupboards and internal drawers, and is complete with appliances with a smart ‘knock-to-open’ opening functionality. At the centre, an evocative winery space with a double door that can be opened fully to create a precious and modern lounge bar inside the home.
SBID Accredited Partner, Ledbury Studio opened the doors of its bespoke kitchen furniture showroom in 2019, but founder Charlie Smallbone is no newcomer to the industry. The legendary designer has been pushing the boundaries of kitchen design for over 40 years.
What is your kitchen design philosophy?
‘A kitchen is for life’. I said that to the actor George Layton in 1981, when I installed one of my first kitchen designs at his London home and I still believe it to this day. At the time, though, I think George was more concerned with the cost of the kitchen than with my musings!
That said, Ledbury Studio is much more about the future than the past – every day I look forward and try to produce something unique. I still want to deliver contemporary designs using beautiful, mostly well-known materials, but I am looking to treat them in a radical way to produce something that can’t be found anywhere else.
What materials did you choose to work with for your Ledbury Studio designs?
Traditionally, the use of metal in the kitchen has been largely reserved for appliances and handles, with polished stainless steel and brass the prime material choices. But having worked with both solid and liquid metal progressively for a number of years now, the idea of broadening the application of metal in the kitchen and taking it beyond its traditional uses excited me. It was also was one of my primary inspirations in founding Ledbury Studio.
From the outset I realised that this application of metals needs to be carefully executed. For this reason, I decided to take a disciplined approach with our first Ledbury Studio kitchen concept, the Metallics Collection – to use ‘metal with integrity’. So, rather than using liquid metal finishes, I opted to explore the potential of solid metals: initially copper, pewter, zinc, bronze and stainless steel. At the same time, we also considered the practicality of the finish that we were applying; aware of the potentially debilitating impact of extreme heat and water penetration. We then moved on to assess suitability of finishes in different areas of the kitchen.
Design is always about more than simply making something look nice. But I have found that incorporating these metals, and researching the different finish possibilities that each has, really does bring a unique quality to a kitchen.
Can you talk us through the Ledbury Studio design process?
The process starts with a design consultation during which we will review any architectural plans. If clients don’t have them, we will arrange a site visit so that we can measure their proposed space and chat about how best to maximise it. At this point we are able to start putting a conceptual layout together including hand sketches and some initial 3D spatial concept modelling and material selection, based on what we have already talked about. At the same time, we will also provide an initial estimate of cost (furniture, appliances, delivery and installation).
Once we have an agreement on the basic design, budget and quote, we move forward with floor plans, 2D elevations and a formal estimate. At this point we like to create material selection mood boards and also, as required, 3D renders, as this helps us really get to grips with how the design will look and work in the space.
Finally, we drill down to specific fascia finishes, and worktop and splashback materials. By now we want our client to have a real feel for the kitchen and how individual areas of the design are going to work.
How closely do you work with you clients to create the final design?
The best kitchens evolve from a design process that is a rooted in the ideas and interests of our clients, which then combines with the design expertise of the team. This process informs initial ideas on which materials are going to work best for the kitchen design.
A good example of this was on our Cheshire Kitchen. The design was influenced and underpinned by the client’s collection of pewter-ware, which had been collected over many years. Inspired by the material, we decided to incorporate quite a number of pewter doors on the kitchen cabinetry. We ‘hand-textured’ sheets of pewter, and applied a patina using acids to age it, finally sealing the surface with lacquer.
Where are your kitchens made and who do you work with?
Our kitchens are built in our Wiltshire workshop by a small team, who have worked with us for many years, from our Smallbone of Devizes and Mark Wilkinson days.
We also collaborate with a handful of talented artists and artisans: Emma Culshaw Bell, an artist and specialist painter who creates bespoke colours and finishes for our painted furniture, and designs and fabricates the Verre Eglomise incorporated into our kitchens; Quentin Reynolds, the craftsman behind our pewter door fronts; and George Winks who carves wood beautifully. We have worked carefully, on a project-by-project basis, to incorporate these elements into our furniture.
What’s the best part of your job?
It’s the enjoyment that comes from working with talented people, bringing designs to life and creating furniture that inevitably is more complex as a result of that teamwork. For me, an open and collaborative process is always infinitely more satisfying than working solo. Of course, the process needs structure. But it’s important to try to maintain enough freedom to be flexible. That way, if something unexpected and good arises, we can work to incorporate it in the final design. This is really what I love about my job – to watch the evolution of an idea, and then to see the finished result in someone’s home.
This week’s instalment of the #SBIDinspire interior design series features a luxury interior design which reflects the elegance and exclusiveness of its location. Since the end of the 19th Century, Gardone has been one of the most exclusive places on Lake Garda. Landau + Kindelbacher, used a range of colours rich in contrast, drawing influence from traditional stimuli: the aquamarine of Lake Garda, the painted timbers of the elegant Riva boats as well as the lemon-yellow touches from the surrounding lemon orchards.
The high-class furnishings and fittings and the incomparable setting beside Lake Garda, assure the attraction of the project. From everywhere on the site, one has a fantastic view of the lake. Both the architecture and the interior design have succeeded, with their individual designs for the luxury villas, in meeting the highest demands of the future owners.
SBID Awards Category: Residential Design Over £1 Million Sponsored by THG Paris
Practice: Landau + Kindelbacher Architekten – Innenarchitekten
Project: Villa at Lake Garda
Location: Brescia, Italy
What was the client’s brief?
The brief was to design a modern luxury Villa on this breathtaking building site at Gardone Sopra overlooking the Lake Garda catching in all those beautiful views over the landscape. The goal was to fuse interior design, architecture and landscape design into one consistent Project.
What inspired the interior design of the project?
The inspiration came from all the southern colors you will find around the Lake Garda, the lemon trees with their Limonaia structures and the mahogany RIVA Yachts and finally the color of the water and the sky.
What was the toughest hurdle your team overcame during the project?
The very short timeline and just to get the design team physically on the building site, taking the James Bond proven Gardesana route on the east bank of Lake Garda.
What was your highlight of the project?
The whole design team was invited to join the Grand Opening Party of the Villa and we could see that all our ideas had worked out perfectly.
Why did you enter the SBID Awards?
The quality of the SBID Awards is really outstanding and we think it is one of the most prestigious awards within the interior design community.
Questions answered by Gerhard Landau, Managing Partner, Landau + Kindelbacher.
We hope you feel inspired by this week’s luxury design! Let us know what inspired you #SBIDinspire
If you missed last week’s Project of the Week, featuring a minimalist residential extension, click here to see more.
This week’s instalment of the #SBIDinspire interior design series features a light and airy residential design. This large and comfortable house had already been extended 10 years earlier, but this was demolished to provide an even larger replacement, featuring a study area, extra living space and a small service kitchen hidden behind a full-height sliding door.
In keeping with the calm and minimal tone requested by the client, SBID Accredited Design Practise, Richard Dewhurst Interior Architecture chose a muted colour palette was used throughout the house. The odd burst of colour was, however, tactfully used in the smaller spaces of the house, such as the bathroom and study.
Practice: Richard Dewhurst Interior Architecture
Project: Balham House Extension
Location: Balham, United Kingdom
The brief was to design a light and airy rear extension that didn’t simply feel like a white box grafted onto the back of the house and that was both calming and minimal. She also wanted a very impressive and modern kitchen, but one that was easy to use and could hide the mess as she readily admitted that cooking wasn’t really her thing!
In general, my client had quite a conservative approach to the project, but thankfully she was very happy for me to get creative with the guest loo, which proved to be fun.
The main driving factor behind this design was my enthusiasm for clerestory windows and the calmness and clarity of light they bring to a space. Having seen plenty of them in other buildings, I was excited to finally get the opportunity to build one.
The clerestory window feature was more complex to design and detail than I’d originally thought, meaning that I had to work closely with the window manufacturer and structural engineer to ensure that it functioned well and looked good.
Also, I desperately tried to convince my client that she should replace her sixty-foot long fake grass lawn with the real thing, as I’m getting increasingly frustrated and upset by the environmental damage this stuff causes to the local ecology, especially when considering the role city back gardens play in creating wildlife corridors in urban areas. Unfortunately, this was a battle I couldn’t win.
I was so pleased that my client loved the clerestory window and the guest loo as it always surprises her guests; they simply don’t expect to see the stretch ceiling and seamless walls!
Questions answered by Richard Dewhurst, founder, Richard Dewhurst Interior Architecture.
We hope you feel inspired by this week’s residential design! Let us know what inspired you #SBIDinspire
If you missed last week’s Project of the Week, featuring a unique facility designed to surpass all expectations of a traditional care home, click here to see more.
This week’s instalment of the #SBIDinspire interior design series features a cool, clean and industrial-inspired residential design located in a conservation area in leafy Balham, South West London. SBID Accredited Designer, Richard Dewhurst Interior Architecture was tasked with fully refurbishing, re-configuring and extending the five-bedroom Victorian family house. The project involved adding a large open plan ground floor extension to the rear of the property, whilst configuring the rest of the ground floor to include a formal sitting room, utility room, ground floor guest toilet and extra storage. The rest of the house was sensitively restored and redecorated with one bedroom being converted to a study and both bathrooms redesigned.
Project: Balham House
Location: London, United Kingdom
The brief was to completely transform a much loved (but very tired) family home into a place suited to modern living, without losing that feeling of belonging. Being very keen gardeners, I was also asked to make the garden more of a feature from within the house.
My clients love for their house was clearly a driving factor in my approach and their new found enthusiasm for the industrial aesthetic allowed me to explore the use of exciting elements and materials such as the metal framed windows, glazed brick slips, polished concrete flooring and engineered brickwork.
Wrap around windows were used to form the connection to the garden and a living sedum roof was installed to give a verdant view from the bedroom windows. I also used crazy paving for the patio, substituting the mortar with moss to soften the transition.
Other interesting touches were to re-use salvaged Victorian tiles from the original demolished conservatory floor and installing a custom made mural of a vintage map showing the local area when the house was first built.
Due to initial delays caused by bad weather and because of a very long supply lead time, the windows had to be ordered before the openings were formed meaning that all of the responsibility was on my shoulders if they didn’t fit, but thankfully they did!
The decision to re-use hundreds of the original Victorian floor tiles salvaged from the old conservatory seemed like a good idea at the time, but it turned out to be a complex, challenging and time consuming process as there were so many different shapes, sizes and colours to contend with. They all had to be labelled and sorted before the jigsaw puzzle could begin.
What was your team’s highlight of the project?
Seeing my clients move back in and immediately feel settled and at home, even though everything had changed!
Questions answered by Richard Dewhurst, Founder of Richard Dewhurst Interior Architecture
We hope you feel inspired by this week’s Residential design! Let us know what inspired you #SBIDinspire
If you missed last week’s Project of the Week featuring a comforting, patient-focused healthcare design, click here to see more.
Want to become SBID Accredited? Click here to find out more.
SBID Accredited Industry Partner, RAK Ceramics will be exhibiting its exclusive designer collections, RAK-Cloud and RAK-Variant at the upcoming KBB Exhibition in Birmingham from 1 to 4 March. With the prestigious product designers set to attend, we wanted to find out more about the collections and what inspired them. Read our interview with Giuseppe Maurizio Scutellà, Daniel Debiasi and Federico Sandri to discover what makes their designs so unique.
Giuseppe Maurizio Scutellà was born in Alcamo, Sicily. His collaboration with RAK Ceramics begins with RAK-Cloud, a project that continues the creative thinking of the Italian designer and that integrates perfectly with his other projects such as the collection of lamps “Pirce” by Artemide (Good_Design 2008, Red Dot Award 2009, IF Design Award 2010) and the “Metropolis” collection of crystal and ceramic tables by Tonelli Design.
What inspired the collections? RAK-Cloud, born from my love for sculpture, soft and organic and sensual lines, and marries with a speech that I have been carrying on for some time, in fact I designed a tap for Gessi, which is called Equilibrio and is inspired by the stones and nature. Identical process for my perhaps most famous project, in the world of light, with the Pirce suspension lamp, made for Artemide. While RAK-Petit is a specific request addressed to the architectural world, the need to combine washbasins in confined spaces, which do not renounce glamour, and the elegance of solutions that can be developed in larger spaces.
What was the design process? All my projects are born on paper. I like to explore different solutions quickly and instinctively. On paper I already imagine the finished volumes, identify the solutions that convince me most, 3D model the whole collection in order to have a coherent overall picture. I submit it for technical verification, from which I receive the feedback that I transfer to the collection. Then we proceed to 1:1 scale prototypes and if everything works, it goes to final production.
What is unique with these designs? There is a word in English, which does not have an exact equivalent in Italian, and it is understatement, which for me means creating a proposal, made of elegant but not screamed details, to give rise to unobtrusive, timeless proposals. A careful search for volumes and proportions, combined with cuts in the surfaces to create dynamism and at the same time sensuality, in an environment such as the bathroom increasingly inserted in a modern and contemporary living context, completes the number of projects.
Daniel Debiasi and Federico Sandri founded their own design studio in 2010 and work within various fields of design, ranging from objects to spaces. Multiple experiments and the relationship between manufacture and craftsmanship form the basis for a much broader thinking. They have created work for Antoniolupi, Lema, Ligne Roset, Normann Copenha-gen, Offecct, Rosenthal, Stelton, Villeroy & Boch among others. Together with Rak Ceramics, Daniel Debiasi and Federico Sandri present the project RAK-Variant (2019).
What inspired the collections?
RAK-Variant, like many of our projects, was born on the basis of a specific material. In this case, ceramics, a material, whose production must combine two supposedly distant worlds: the serial production, precise and standardized; but also a need for manual sensitivity, which cannot be ignored.
What was the design process?
Designing is never a linear path and very often, in one single project we have to process, bring order and translate all the different thoughts that flow together into actual products. In the specific case of RAK-Variant, we set ourselves the goal of achieving a formal synthesis that would allow the collection’s various elements to be easily integrated into different types of interior. In order to achieve this, we played around with the balance between the expressiveness of a product and its attribute of being consciously silent.
At the same time, we focused on some details that convey the quality while enhancing the intrinsic beauty of the ceramic material itself. The result is a collection of 25 basins in different shapes and dimensional variations that offer multiple installation possibilities.
What’s unique with these designs?
The top views of the washbasins, with a geometric and controlled matrix, interact with the very thin edges evoking, in this way, the delicacy of the material while creating a new timeless three-dimensionality, well suited to any interior context.
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