JMDA have worked with Mitchells & Butlers for years, evolving their Premium Country Pubs brand to new heights and standards. The brand celebrates the traditional country pub whilst giving them a new lease of life by introducing new food offerings, cocktails, and interiors. Director of JMDA Ltd, Jonathon Morgan, said: "As a long-standing client of ours, we are always proud to be involved in the latest evolution for the beloved Mitchells & Butlers brand".
Completed in April, this project involved full renovation of the pub’s interior, bar, restaurant, casual dining areas and restrooms. The exterior was also given a new lick of paint, signage, landscaping, and furniture. The pub is located in Totteridge, a suburban borough of Barnet, London. As a more affluent area, the interiors were to offer spaces for a range of occasions for its clientele. The Great Hall offers a lighter, airy space for mid-week treats. For the special occasions, guests can reserve a table in The Niche and pop-in for a few at the weekend in The Connoisseur Club.
Designer Alexandra Mason explained: "This project is the latest evolution of our new concept for Premium Country Pubs. The Kings Arms was ‘The Country Club’ edition, providing a more classic approach to our latest concept. The Orange Tree channels the inner-city member’s clubs, a more high-energy approach to our concept".
This project has an abundance of high-energy features. The front bar is constructed from individual timber leaves painted in a mellow peach tone, offset with bright scalloped bar stools. In The Orangery, back-to-back booths center the room with Versital marbled tabletops and radiant globe lighting. Artwork creates a mythical feel to this room, providing a lighter space for the day trade. Adjacent, The Curator Space features booths within bookcases, screening off smaller groups for a more intimate dining experience. To the far left of the building is the Elevenses. Lined with glistening champagne walls, a tiled fireplace and over-sized seating, this space creates something special for those larger groups looking for a celebration. To the rear of the restaurant is the niche, a covert space to dine and drink. Decorated entirely in a warm pink, with textured wallpaper and curtains to a secret table, the niche is something to talk about.
When customers visit The Orange Tree, they will be enchanted by the colour, atmosphere, and energy of the space. Truly a destination pub for all occasions, The Orange Tree offers something for everyone, whilst providing a taste of the elite.
After creating the concept late last year, JMDA have been excited to deliver the long-awaited second evolution of the Minerva. Alexandra said: "As a completely different feel to the Country Club, we are ecstatic to have delivered this project, showing what JMDA are truly about".
About Jonathon Morgan Design Associates Limited
JMDA are a multi-award-winning Interior Design studio and Brand Identity creators for Blue Chip clients & Entrepreneurs. Specialising in the hospitality and leisure industries, they provide Interior Design, Architectural, Brand Development, Concept Creation services and are pragmatic visionaries.
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JMDA first met their client during lockdown, redesigning and developing their well-established cocktail bar of Little Stonegate, York. After working with them on their latest, highly successful, Tiki Bar venture, they were invited to create a new concept for their nightclub. As one of York’s most iconic music venues, they were ecstatic to be involved in another project so close to home.
The concept was inspired by the impressive original features of the space. With high ceilings and exposed brickwork, the New York nightclub scene was heavily used for inspiration throughout. This juxtaposition of the gritty warehouse feel of the existing building and the introduction of opulent design installations and iconic statement features will evolve Vudu to new heights.
The aim was to reveal the hidden gem of Vudu, building on its foundations to evolve the brand to ‘icon’ status, providing an experience that must be seen to be believed.
Upon entering the club, a jagged brushed-brass staircase with recessed, backlit handrail lifts you up into the enigmatic space above. Directly above, a feature LED waterfall chandelier sparkles and pulses to the beat of the music coming from an infinity-mirrored DJ booth.
The bar features a metal caged front with backlit lettering and a rustic-finished backbar towering high on an exposed brick wall. Hidden behind the bar, is the VIP. A secretive space decorated entirely in a seductive pink, is encompassed by curved fixed seating and towered over by a feature wine wall.
Emma from JMDA said, “This project was important to us in many ways. With the client being local and having a good relationship with them, we were pleased to have been appointed on their latest project. This project was also something a bit different for us! Being involved smaller, more independent projects means we can let our creativity run wild, push our boundaries, and show people what JMDA truly have to offer."
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