Farhan Rehman, Interior Designer, has given his insights into the industry.
Half a decade of experience within the interior design sector, I specialise in high-end residential projects, hospitality design and bespoke commercial spaces. Basically, anywhere that requires a space to be designed whether it be set down on soil or 6000ft in the air, everything is designable. Portfolio includes intimate villas, residential compounds, boutique hotels and co-working spaces. I’m known to execute on a project creating uniquely sophisticated spaces that blend aesthetics with exhilarating aspects.
My passion for interior design stems from the profound impact that thoughtfully designed spaces have on people's daily lives and wellbeing. I've always been fascinated by how each element of design and spatial arrangement can transform not just how a room looks but how it breathes and the flow of that segment. Witnessed how good design can solve real world problems, whether it's creating a calming sanctuary for a stressed executive, designing an accessible home for minimalistic everyday needs or creating an opulent luxury retreat within the hospitality sector. There's something deeply rewarding about combining creativity with practicality to enhance how people interact with their environments and invoke each of their sense. Every project presents a unique puzzle to solve and I do love a “unsolvable” puzzle!
Simply being able to create. Each project begins with intimate conversations where clients share their dreams and frustrations. I love translating their vision into tangible spaces while introducing elements they never imagined. The problem-solving component is equally exhilarating, finding creative solutions often leads to the most innovative designs. I'm also passionate about the sourcing process where I can discover unique pieces from local artisans or global finds that add soul to a space. Conclusively, the transformation moment when clients first see their completed space is pure magic. The emotional response of client and I reminds me why this work matters. It's incredibly fulfilling to know I've created something that will create a positive impact along with having a finished product that will resonate throughout generations to come.
A couple years ago while being an undergraduate student, I had the extraordinary opportunity to help handle the interior design of a private residential compound that included both living quarters and a boutique hotel component. The project required creating two distinct yet harmonious interior atmospheres, personalised family spaces alongside sophisticated hospitality interiors that would rival other hotels. The challenge was creating a cohesive design language along with a colour palette that would feel like home for the residents while providing guests of the hotel a luxury retreat. I sourced bespoke furniture, curated art collections and designed custom schemes that adapted from cosy residential warmth to elegant hospitality sophistication. We incorporated personal collections and travel memories into the hotel lobby while creating simple indulgence in guest suites, common areas and dining spaces. The compound featured around 120 villas, apartments, communal entertainment areas, the hotel and hotel-standard amenities including a recreation and restaurant. The most rewarding moment came when we hosted the first guests and witnessed how effortlessly the spaces transitioned from private residence to welcoming hospitality venue. This project pushed every boundary of residential design while incorporating commercial-grade functionality and luxury standards.
I’m particularly drawn to empty spaces and the abundance of space along with residential renovations with strong architectural character. These projects offer the perfect balance of preserving historical integrity while incorporating my own design style into a space. There's detective work involved from uncovering original mouldings, playing with an empty space or being the one to create hidden architectural gems which will be there for decades to come. I see myself as a curator helping create stories and allowing those stories to continue with each interior curated. These projects align with my values while often producing the most unique and characterful results, I call myself the painter that sparks creative solutions.
Managing client expectations while staying within budget constraints is perpetually challenging. Clients often have Pinterest board visions without understanding the associated costs or timeline realities. Educating them about quality investment pieces versus budget alternatives while maintaining their enthusiasm requires delicate communication skills. Project timelines are another constant challenge whether it be contractor scheduling conflicts or unexpected structural issues that can derail even the most meticulously planned projects. The emotional aspect can be draining too but you learning to maintain your personal health and wellbeing helps quite a bit as it reflects on the interiors you create. The feast-or-famine nature of client work means financial planning is crucial.
I wish I'd understood the critical importance of detailed contracts and clear communication protocols from day one. Many early challenges stemmed from assumptions about timeline expectations or budget inclusions that weren't explicitly documented. Learning to have difficult conversations upfront about realistic budgets and timelines would have saved countless headaches. I also underestimated how much of the job involves project management, vendor coordination and problem-solving rather than pure creative work. I wish I'd known to build stronger financial reserves for the irregular income patterns typical in this industry. Finally, developing a thick skin for criticism is essential as design is subjective and not every client will love every choice. Learning to separate professional feedback from personal validation was a crucial but difficult lesson.
While I’m still on my learning journey and far from perfect it’s hard to give tips to aspiring designers and I’d rather aspiring designers give me their tips! But develop exceptional listening skills, really listen. And have genuine curiosity about how people live. Technical design knowledge and aesthetic sensibility can be taught but the ability to truly interpret a client's unspoken desires is what separates good designers from great ones. Spend time observing how individuals use their spaces, what causes daily frustrations and what brings them joy in their abodes. Never stop learning. from construction techniques to emerging materials to cultural design traditions. I read that the most successful designers are those who remain as curious students constantly expanding their knowledge and challenging their assumptions about what makes a space truly exceptional.
Sustainability and wellness-focused design will continue dominating industry trends with clients increasingly prioritising eco-friendly material and biophilic design elements yet with a touch of luxury. Smart home technology integration is becoming standard rather than luxury, requiring designers to understand technical systems alongside aesthetic principles. Virtual reality and AI-assisted design tools are revolutionising the sector making design concepts more accessible and collaborative. The post-pandemic emphasis on multi-functional spaces that accommodate different aspects of life will persist, driving demand for adaptable interiors. I also see growing appreciation for local artisans and custom-made pieces. Economic uncertainties are pushing both designers and clients toward more thoughtful long-term investments in quality pieces rather than trend-driven purchases.
SBID accreditation represents a commitment to professional excellence and ethical practice that extends far beyond aesthetic capability. It demonstrates my dedication to continuous learning, adherence to industry standards and accountability to both clients and peers. The rigorous assessment process validated not just my design skills but my business practices, project management capabilities and professional conduct. Being part of the SBID community connects me with like-minded professionals who share high standards and collaborative spirit. The accreditation provides clients with confidence in my expertise and professionalism while the ongoing CPD requirements ensure I stay current with industry developments and best practices. It will open doors to prestigious projects and networking opportunities will advance my career. Most importantly, it's a badge of honour that carries real weight in establishing credibility and trust.
About Farhan Rehman
A visionary designer crafting spaces defined by refined sophistication and purposeful elegance. Each project is approached with a deep understanding of spatial flow and material expression, resulting in interiors that feel both elevated and intuitively designed. With a focus on creating environments that resonate emotionally and function effortlessly, the work transcends trend, offering timeless spaces tailored to modern living. Calm yet confident marked by subtle contrasts that quietly commands attention. Every detail is considered, every element intentional, creating interiors that are immersive in their appeal.
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The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.
This week’s instalment of the SBID Icon Insights series features THDP. Created by architect Manuela Mannino and interior designer Nicholas J. Hickson, the studio is renowned for its adaptability and innovation, responding dynamically to the ever-evolving hospitality sector.
Curiosity and adaptability. We are constantly researching, experimenting, and collaborating with artisans, suppliers, and brands to inform and improve our designs and interiors. Attending global design fairs, embracing new materials, technologies, and listening to both clients and guests allow us to stay ahead in an ever-evolving industry.
While we stay informed about trends, I wouldn't say we blindly follow them. What we do instead is analysing their longevity and adaptability, incorporating elements that align with our design ethos. Over the past two decades, we’ve seen shifts from minimalism to maximalism, then the rise of biophilic design, for example. The key for us is balancing contemporary influences with timeless elegance.
We have published a manifesto and a new updated manifesto is about to come! It will reflect our commitment to creating responsible designs that respect the environment while maintaining luxury and comfort. Sustainability is embedded in our design process, from material selection to energy efficiency. We prioritise locally sourced materials, recycled and upcycled elements, and work with manufacturers who adhere to sustainable practices... it's not easy but it's our duty and responsibility in the industry.
Rather than adhering to a fixed style, we embrace a distinctive approach—one that seamlessly blends functionality with immersive, holistic experiences. Our designs are characterised by a warm, layered aesthetic, rich tactile materials, and a deep connection to the cultural and historical essence of each location. Every space is unique, yet a refined and thoughtful sensibility runs through all our work, creating an authentic and meaningful design narrative.
Technology is integral to both the design process and the final guest experience. Design is about crafting with the most effective tools available, and we embrace innovations that enhance efficiency and unlock creativity. By leveraging technology, we can focus on what truly matters—creating exceptional interiors that elevate the guest experience.
Stay curious, remain adaptable, and never stop learning. Travel, observe, and immerse yourself in diverse cultures—hospitality design is about crafting experiences. Foster strong relationships with suppliers and craftsmen, as collaboration is essential. Most importantly, discover your unique voice and design with passion and authenticity.
It’s hard to choose just one, but being entrusted with projects for globally recognised brands and seeing our designs come to life in iconic locations is incredibly fulfilling. While winning industry awards and being featured in prestigious publications are significant milestones, the true reward comes from the positive feedback of guests who experience and connect with our spaces.
About THDP
THDP has been shaping the hospitality design landscape for 20 years, since its founding in 2005. Created by architect Manuela Mannino and interior designer Nicholas J. Hickson, the studio is renowned for its adaptability and innovation, responding dynamically to the ever-evolving hospitality sector. For THDP, creativity knows no boundaries. “We are not just designers, architects, or concept creators,” they explain. “We are storytellers, crafting immersive experiences that bring unique environments to life. Our approach is driven by curiosity and a deep understanding of spatial storytelling, ensuring that each project is distinctive and memorable.”
Yuliya Forrest, Founder and Lead Interior Designer at Yuliya Forrest Interior Design, has given her insights into the industry.
I am an interior designer with over 18 years of international experience, currently based in Scotland. My background combines fine arts and civil engineering, which allows me to approach design with both creative depth and technical precision. Over the years, I have worked on a wide variety of residential, commercial, and hospitality projects across different countries—including Russia, Belarus, Egypt, and the UK.
Since relocating to beautiful Scotland, I’ve been deeply inspired by the architecture and natural surroundings of the UK. However, I often notice a disconnect between the charming exteriors of buildings and their underwhelming interiors. My mission is to bridge that gap by bringing thoughtful, elegant, and emotionally resonant design into Scottish interiors—enhancing public spaces, hospitality venues, and homes to better reflect the beauty that surrounds them.
I recently launched my own design practice, Yuliya Forrest Interior Design LTD, and am actively growing my portfolio of projects across the UK.
Art has always been a part of my world. I come from a creative family—my ancestor, the Russian landscape painter Nikolai Petrovich Krymov, is someone I deeply admire. His works are exhibited in the Tretyakov Gallery, and his legacy has inspired me to pursue a life connected to art.
I studied fine art and spent much of my early life drawing, yet I eventually felt the need to express creativity on a larger, more spatial scale. I wanted to shape entire environments, not just images. For me, interior design is about more than aesthetics—it's about creating moods, evoking emotion, and supporting the inner lives of those who live or work within a space. I believe the spaces we occupy can help shape who we are.
Over the course of my 18-year career, my preferences have naturally evolved. I’ve always been a hands-on designer—capable of taking a project from initial measurements to final installation. I can create 3D visualisations, produce technical drawings, prepare budgets, and select materials. But today, what excites me most is the early conceptual phase—the creation of the design idea itself.
This is the part I now focus on most closely, while the technical development is handled by my team under my direction. What truly fascinates me is connecting with the client and uncovering what they really want—even when they’re not entirely sure themselves. There is nothing more rewarding than seeing a client’s eyes light up when the final result reflects exactly what they needed—sometimes even before they realised it.
So much has happened in the past year—it hasn't even been twelve months since I launched my interior design business in the UK. But without a doubt, the most memorable milestone for me was securing my very first project in this country.
It was a commercial commission that included the design of a bar, a restaurant, and an event hall—all in one multifunctional venue. I started from scratch, from the earliest concept sketches and zoning, and led the project through to its final realisation. This project will always hold a special place in my heart as the one that marked the beginning of my UK journey. Commercial spaces energise me—I truly enjoy shaping environments where people gather, celebrate, and connect.
For me, the most fulfilling projects are the ones where clients trust the design process and are open to creating something truly expressive. Whether it’s a residential or commercial space, what matters most is that creative dialogue and mutual respect.
That said, I personally find the greatest satisfaction in designing commercial interiors. There’s something incredibly energising about developing spaces that serve a broader audience—whether it’s a hotel, a restaurant, or a public venue. One of the most fascinating projects I’ve worked on was the Hawaii Resort Hotel, which I developed over several years. Projects like that allow me to blend strategic planning with storytelling and emotional atmosphere.
As someone who is naturally meticulous and highly responsible, I always strive for perfection in my work. I want every detail to be executed with precision. But interior design, especially during implementation, often brings unexpected challenges—whether it's on-site complications or last-minute changes from clients.
One of the biggest challenges for me has been learning to remain flexible in situations that are constantly shifting. You have to adapt quickly and calmly—while still delivering quality. Balancing my perfectionist nature with the need to stay agile and responsive has definitely been one of the most demanding (and character-building) aspects of the profession.
In the early stages of my career, I focused heavily on the artistic side of design—on aesthetics, atmosphere, and visual impact. But over time, I’ve come to understand just how essential it is to also master the technical and constructional aspects of the work.
I wish I had realised sooner how important it is to deeply understand how things are actually built: the materials, the methods, and the hidden details behind the finished surfaces. Today, I have that experience, but I encourage every aspiring designer to take an active interest in the 'invisible' side of design: the structure behind the beauty.
Always stay focused on the final result—not just the design stage. A beautiful concept on paper means nothing if it isn’t brought to life as intended. A project should be seen through to completion. That means being involved during the implementation phase, supporting the client, and guiding the execution.
In my early years, I worked on several projects where the clients chose not to proceed with author supervision—often due to budget concerns. Sadly, many of those interiors were never realised as planned. The vision was lost in translation, and the end result didn’t reflect the original design.
We’re already seeing the trends that are likely to shape the next few years, and many of them were clearly reflected at this year’s Milan Design Week. That event always sets the tone for what’s to come in the industry—and this year, it was all about natural materials, bold forms, and deep, earthy colours.
I believe the interior design industry will continue to grow, both creatively and commercially. As people place more value on the aesthetics of their surroundings—whether at home or in business environments—design becomes not just a luxury, but a necessity.
Becoming part of such a respected design community has been incredibly meaningful for me—especially as someone who is new to the UK. I see SBID as not just a professional network, but as a source of support, inspiration, and growth. It gives me the opportunity to learn from established British designers whose work I truly admire, and to better understand how the industry operates in this country.
As I plan to live and grow my business here long term, I believe SBID will play an important role in shaping my future as a designer in the UK. I’m excited to be part of this community and look forward to contributing to it in the years ahead.
About Yuliya Forrest Interior Design
Yuliya Forrest Interior Design is a studio based in Scotland, UK. Since 2006, Yuliya has been creating thoughtful and well-resolved interiors that combine functionality, comfort, and visual identity. While her portfolio spans residential, hospitality, and commercial projects, Yuliya is especially passionate about shaping distinctive spaces for businesses. Her work is rooted in a refined European sensibility, brought to life through a clear technical understanding and a strong artistic vision. The studio currently focuses on projects throughout the UK, while also maintaining a track record of international work across Europe and the Middle East. Clients value the studio’s flexible, hands-on approach and ability to translate brand and lifestyle into authentic, engaging interiors.
This week’s instalment of the SBID Icon Insights series features Alex Kravetz Design. AKD is an award-winning boutique interior design & architecture studio, specialising in luxury interiors for hospitality projects, high-end residences, and private jets around the world.
We try not to have a house style which effectively means every project resembles the other. Having trained as a stage designer initially I have learned that variety of styles makes you more creative and you also never get bored with repetition. It also allows us to work on very diverse projects. What perhaps unites them is the dedication to styling factors in our design philosophy. And every project is another milestone.
We have the same principle of collaboration that is a very united team working together. What changes is the way we interact and brainstorm – as we move towards virtual design platforms where everything is immediate and three-dimensional collaboration becomes even more important, especially at the beginning of the project. Our collaboration often involves testing of the new standards for documentation as well and we try to immediately implement it in the workflow – this makes it very hands on as well as creative. Creativity without pragmatism and buildability will always remain just on paper.
I believe the future is in the combination of technology and experience. Also, multicultural fluency will be paramount as the means of interaction with our clients is rapidly changing. It is not unusual for us to collaborate with our clients on different continents in totally digital format which makes our work so much more than just design behind the desk. This also extends to site supervision and collaboration with the artisans and manufacturers around the world.
Our sustainability approach is fairly simple – design for long term and stay away from “fast fashion interiors”, use natural materials and stay local if possible. Support smaller companies and work with them to produce unique elements in your designs – this takes sustainability to a more humanistic level which I value greatly.
I would describe our signature style as “Wellness in living environments”. Perfect harmony, precise symmetry and ergonomic and logical space planning coupled with abundance of daylight. Artificial lighting highlighting the key forms and emphasising the most important aspects of the interiors is also extremely important.
Stay focused, stay informed and travel non-stop. Every trip you take should be an exploration of all the amazing architecture and interiors created around the world. Trendy places are important, but the foundations of design are timeless and will teach you more than you can imagine.
It is very important that we do. Ultimately without the artisans, manufacturers and suppliers no interiors can come to life. We tend to take this very seriously and rely hugely on each other’s expertise and support. These partnerships are also very long standing and have been tested by many challenges we have faced on the projects be they budget or time related. What counts is perfection and quality of the final product as well as consistency from project to project.
About Alex Kravetz Design
Alex Kravetz Design is an award-winning boutique interior design & architecture studio, specialising in luxury interiors for hospitality projects, high-end residences, and private jets around the world. Alex is a designer and visionary with over 30 years of experience in hospitality and high-end residential design. His creative roots and inspiration lie in the world of theatre, from his early days of working as a Stage Designer at the Royal Shakespeare Company. Prior to founding his own design practice, Alex was at the helm of one of the largest global hospitality firms where he led the design work on some of the most iconic projects around the world for over 15 years. Timeless elegance and luxury that stands the test of time are the core principles of Alex’s approach to his work and this is deeply rooted in the location of each project. Fluent in many styles of design, AKD has worked around the globe on a diverse range of projects since the company’s inception in 2003, from urban hotels to spa retreats to historical renovations.
Oksana Maksakova, Interior Designer, has given her insights into the industry.
I began my career in design with a strong foundation in architecture, which gradually evolved into a deep passion for interiors. After completing formal studies and gaining practical experience across residential and commercial projects, I established myself as an independent designer. Today, I work on bespoke interiors that reflect each client’s lifestyle and aspirations, blending creativity with technical precision.
I’ve always been fascinated by how physical spaces affect human emotion and behavior. Interior design, for me, is a way to shape atmosphere, influence daily life, and bring beauty into functionality. It’s a field where creativity and practicality coexist—and that balance is what drew me in.
I love the conceptual phase—developing a narrative or theme for the space, choosing materials, and visualising the final result. But equally rewarding is seeing the client’s reaction when a project comes to life. That emotional connection and transformation of a space is incredibly fulfilling.
One of the most memorable moments this past year was completing a residential apartment where the brief centered around creating a calming, minimalist space that still felt warm and personal. The client was going through a life transition and wanted the home to reflect a sense of new beginnings. Designing with emotional sensitivity—using soft textures, natural materials, and subtle colour palettes—was both challenging and fulfilling. Seeing how deeply the final result resonated with the client reminded me how powerful design can be on a personal level.
I particularly enjoy residential interiors where I can form a personal connection with the client. It allows for more storytelling, emotion, and detail. Tailoring a home that truly reflects someone's personality is always a creative challenge I love.
Managing expectations—especially balancing creative vision with budget and time constraints—is one of the toughest parts. Communication is key to guiding clients through the process and helping them understand the decisions behind each design choice.
I wish I had fully understood how much of interior design goes beyond creativity. It’s not just about beautiful spaces—it’s also about technical knowledge, project coordination, time management, and working with many different personalities. The ability to navigate between the artistic vision and the practical realities of budgets, deadlines, and site conditions is something you only truly learn through experience. I’ve come to appreciate that successful design is as much about clear communication and adaptability as it is about aesthetics.
Be curious and stay humble. Learn from every project, no matter how small. Listen more than you speak—especially to clients. Good design starts with understanding people.
I believe we’ll continue to see a shift toward sustainable and conscious design. Clients are increasingly aware of environmental impact, and designers must respond with smarter material choices and timeless aesthetics that go beyond trends.
It’s a recognition of professional standards, ethics, and commitment to the industry. Being part of SBID gives me access to a respected network and strengthens the trust clients place in my practice.
About Oksana Maksakova
I design interiors that combine elegance, functionality, and sustainability. My approach is centered on creating spaces that reflect each client’s unique personality while prioritising environmental responsibility. I carefully select materials and solutions that are both timeless and eco-conscious, aiming to minimise waste and enhance long-term value. By deeply understanding my clients’ needs and aspirations, I craft environments that feel natural, harmonious, and aligned with their lifestyle. Each project is a collaborative journey, where creativity and practicality meet to deliver spaces that are not only visually stunning but also meaningful and sustainable.
If you think that using metal in the kitchen will create a cold and clinical look, then it's definitely time to think again. In the right hands, metal is actually one of the most flexible materials around and can be used to bring a wholly warm and inviting vibe. And unlocking the natural beauty of metallic finishes is both the passion and speciality of Charlie Smallbone, founder of Ledbury Studio.
By hand ageing and patinating everything from copper and brass to zinc and stainless steel, Charlie and his team of artisans craft unique kitchen designs. What they have in common, however, is these are simply beautiful kitchens in which to cook, gather and spend time.
Here are the three wildly different but equally luxurious kitchens created from stainless steel, copper and zinc...
The Oxford kitchen is proof positive that cool and masculine stainless steel can-in the right hands - be made to radiate warmth. The brushed effect on the cabinetry softens the feel and appearance of the metal, which is here further elevated by aged brass accents. Charlie was tasked with matching the metals to the La Cornue range cooker, which was done meticulously by hand, demonstrating the artistry of custom craftsmanship. Teamed with a Carrara marble, English walnut and fluted glass, the overall effect is breathtakingly luxurious.
The brief for the Cotswolds kitchen was to create a design of contrasting textures. To meet this, Charlie chose planks of crown oak for the furniture, which provides a tactile difference with the stainless-steel appliances. For further contrast in the open-plan space, he designed a breakfast and drinks cupboard, clad in patinated Verdigris copper. This showcases the natural variation that occurs when copper ages with all the resulting colour and pattern creating a striking focal point in the dining area of the room.
The owner of this Edwardian villa in the New Forest definitely didn't want a classic kitchen and tasked Charlie with creating something a world away from the standard Shaker. His response was to team beautiful book-matched walnut veneer with hand-patinated zinc panels. The zinc panels are edged in the same walnut and the cupboards feature aged-brass handles. The zinc helps to make a focal point not only of the island, but also the breakfast cupboard behind - and has been used to clad the fridge-freezer in the corner, bringing the whole design together.
Prices for a Ledbury Studio kitchen start from £70,000.
About Ledbury Studio Ltd
Charlie Smallbone needs little introduction. The founder of iconic brand Smallbone of Devizes, he has been pushing the boundaries of kitchen design for over 40 years. Charlie’s latest venture, Ledbury Studio, was born of his desire to harness the beauty of original materials whilst creating practical kitchens that exude style and elegance.
This week’s instalment of the SBID Icon Insights series features These White Walls. From concept through to completion, the studio seamlessly blends bold elegance with uncompromising functionality, and a meticulous eye for detail. Their interiors become more than spaces to be lived in, they are a testament to the art of living beautifully.
HIDE restaurant in Mayfair, London was the studio’s first project and it best captures and defines our essence. The project has a bold femininity and organic fluidity running through the design. There is a distinct spatial narrative defined by the building’s relationship to its locality. Everything is made bespoke and the level of craft is exceptional—from the finishes on the wall to the trolleys that move across the floors, we were meticulous on every detail. We created site-specific art installations throughout, and there are a multitude of hidden details that keep delighting guests and bringing them back—she really is our signature space.
Collaboration is fundamental to our approach; we understand that an aesthetic vision needs to be anchored in technical knowhow, and we value the expertise of a diverse range of shareholders on every single project who are essential to its success.
We believe in creating a collaborative environment where partners feel empowered to contribute their unique expertise and work closely with the project managers to ensure workshops are facilitated both on site and remotely, to ensure that communication remains fluid and all parties fully informed. As an interior designer, you are often the connective tissue that binds multiple parts together on a big project.
Creative collaborations are also key to our studio’s approach. We work closely with craftspeople, specialist finishers, makers, and with individual artists on all of our schemes to bring distinction to the interiors. Art is fundamental to our practice: we connect artists with the architecture of our spaces to create site specific commissions that are unique to the space. From bespoke botanical plaster murals to hand painted silk roomscapes, to funghi walls, and more recently working on a data-driven articulated sculpture, artistic collaborations are a key component in our work.
For us this begins by constantly challenging conventional thinking. Internally, I always encourage a culture of exploration and experimentation and am continually asking the team to question why they are making specific choices. For our conceptual ideation, we always reference realms outside of design because that brings a fresh energy to the work we create and we bring in-studio education to the team through our Talk Thursdays programme that introduces alternative approaches.
We do of course actively engage with the design industry through the industry events and biennales, some of which we will be collaborating on next year. Also, given my social sciences background, I am equally interested to attend events that speak to more diverse interests. For example, new technologies or developments in the world of well-being that will eventually impact our industry, and this cross-pollination of ideas helps to encourage innovating thinking in the studio.
This is a really tough one for us as we work globally, so the very process of producing and being present across global sites is by definition unsustainable, but we actively take steps to make the process more sustainable from each location. We are very conscious of sourcing materials locally where possible, and to find local craftspeople for the construction of key elements in the scheme to lower the carbon footprint of their production.
We also prioritise the creation of unique, high-quality, durable products that are designed for longevity and timeless appeal, to be treated as future heirlooms, rather than those with a built-in obsolescence. We have learned that creating designs that endure can be a more sustainable strategy than focusing on a lot of recycled or energy-consuming methods; there is a balance to be had.
We are continuing to look at our sustainability practices, and this year hope to do a carbon-footprint audit on our projects to see if we can become more conscious of that imprint and where it is most significant so we can then work together with our clients to provide solutions that will reduce it every time.
Always follow the map unfolding within you. Don’t be swayed by the ‘shoulds’ and conventions that get in the way of what continually ignites your passion and makes you feel alive when you create. I took an unconventional path to get here, studying Anthropology rather than design at UCL before forging an unplanned multidisciplinary career working across editorials, television and immersive live events, before I eventually decided to deepen into interior design. I thought at the time that my idiosyncratic story would hold me back when in fact I now recognise it as the reason our studio is so distinctive. I would encourage all emerging designers to follow their curiosity and see where it takes them.
We are committed to designing spaces that transcend trends, so our work is sometimes difficult to define. There is a bold feminine beauty that runs through all of our designs, grounded by a rational masculinity that creates a beautiful tension and lends our work a timeless quality that has an enduring integrity. There is something profoundly personal about our work and that seems to make it very memorable.
Very much so — the studio has supported United in Design since its inception, providing 1:1 mentoring and several extended placements to young women coming through the Career Pathway programme. We are also proud to say that we are the first studio to have offered a full-time job to one of the graduates of the scheme, and Jo is still part of the team today.
We are also proud to be supporting the international charity, Empowering Young Women, to help improve the sanitation spaces at schools located in underdeveloped areas of rural Kenya. Currently, we are redesigning a sanitation project for a boys school outside of Nairobi and are leading workshops to help educate the students on how design can positively impact their everyday lives.
About These White Walls
These White Walls is a multi award-winning luxury interior design studio, based in London, working globally. The studio creates exquisitely crafted bespoke spaces that embody uniqueness, artistry, and timeless elegance. Operating across the realms of private residential and high-end hospitality, These White Walls serves discerning clients who seek distinction and unparalleled luxury. Guided by the vision of CEO/Founder Rose Murray, the studio imagines a world where beautiful built legacies inspire and endure. From concept through to completion, the studio seamlessly blends bold elegance with uncompromising functionality, and a meticulous eye for detail. Our interiors become more than spaces to be lived in, they are a testament to the art of living beautifully.
This week’s instalment of the SBID Icon Insights series features 1.61 London. The brand is dedicated to delivering truly exceptional, luxurious homes with the highest levels of design, craftmanship and service underpinned by a persistence and commitment to continually push the boundaries of what is possible.
Michael is the creative director at 1.61 London and leads the design and construction implementation for our projects and developments, whilst Alex runs the client side of the business including sourcing properties and developments and heading up marketing and branding.
We are particularly proud of our latest development, Three Kings Mayfair, which has just completed. 1.61 London found the unique site that sits behind Grosvenor Square and crafted eight beautiful homes representing the pinnacle of contemporary living at one of London’s finest addresses. Completely private and secluded from outside view, Three Kings Mayfair offers a haven of tranquillity with access via a secure gated entry point. Located in the heart of Mayfair, the development is perfectly connected with Oxford Street and Bond Street within a short walking distance. Whether it’s a stroll in the park, shopping trip or dining out, you’ve got all you need on your doorstep.
1.61 London and Urbanwise set up a new joint venture in 2021 after working together on a number of multi-unit new build residential developments with a combined portfolio value of over £1bn. The two developers partnered with Investment firm Valpre Capital for the delivery of the Three Kings Mayfair project.
We have spent years finding a best-in-class team that covers the entire remit of sourcing, funding, designing, rendering and then delivering a development or client led project. These in house skills allow us to create a fully considered vision for a project. Each team member is heavily involved in supporting the delivery of any of the projects we are undertaking through continuous teamwork and collaboration under the leadership of Michael who always ensures that the team are laser focused on delivering the absolute best possible result.
Our clients demand that we continue to innovate and source the best products from around the world and so this is a continual process that happens naturally. There are always areas you can improve on and so we always push to find better designs and solutions to problems. Michael is relentless in his pursuit of achieving perfection.
For us we always look to incorporate seamless technology into our designs. From an industry standpoint we see a return to detail rather than minimalism and that is something we love because we take pride in really delivering a highly detailed and luxurious design scheme for our projects.
This is becoming a necessity in any new build project where you are looking at the new SAP requirements pushing new heating solutions for example. Our latest development incorporates a green roof and as we move forward, we are having to retrofit rather than start from fresh because planning is forcing such changes.
This is something that is very different about 1.61 London. We have a huge procurement arm and do not work through intermediaries. Michael and I are passionate about finding the best products in the market and getting the best possible pricing. We were like this from day one and this has now become a real strength for our business with so many unique relationships that are invaluable to us achieving the types of designs/developments we undertake!
About 1.61 London
Our team are dedicated to continually push the boundaries of what’s possible in the design and development world. This ensures that each project is delivered to truly exceptional levels of design where every element of a luxury home is considered ensuring a fully harmonious space is meticulously crafted both internally and externally culminating in both a home and lifestyle that is unparalleled globally. 1.61 London is able to offers a unique set of in house skills to ensure the seamless delivery of the most exclusive global projects with an incredible amount of passion and attention to detail.
Wren Loucks, Founder and Creative Director of Be-Kin, has given her insights into the industry.
Wren is the Founder & Creative Director of Be-Kin. She is an award-winning designer, who has spent her life exploring how the spaces we occupy play a role in our physical, emotional and spiritual health.
Wren is a fully registered member of the Society of British and International Interior Design. Her professional qualifications include a Bachelor of Fine Arts Honors Degree from Queen’s University, Canada, a Post-Graduate Diploma in Architectural Interior Design from the Inchbald School of Design and a Masters in Business Administration (MBA) from University College London.
Alongside overseeing the studio, Wren guest lectures about design and wellbeing, tutors and writes for design magazines. She is also an artist, and you can learn more about her practice here.
Since I was a teenager, I have been curious about how different environments affect our emotional and spiritual health. Within myself, I would observe how different spaces made me feel, and I started to document this.
My first degree was in oil painting and art history. For my final project, I painted a series of large oil paintings called Moving Meditations where I tried to visually capture the way we could be physically present in a space and emotionally and spiritually reacting to the history of that space, or the intangible design elements. After art school, I went to the UK to study interior design and was delighted to learn about phenomenology and to dive deeper into exploring how our first home, the womb, and our ancestral history affects our sense of what makes us feel safe and at ‘home.’
In all my work, I am interested in creating environments that feel comfortable and safe for our clients. The spaces we occupy have a profound effect on our sense of wellbeing. This is part of our holistic design approach at Be-Kin.
As the Founder and Creative Director at Be-Kin, one of the most enjoyable aspects of my job is community building.
I’m lucky to have an incredibly talented team and to work with clients and suppliers who often become friends. The community around Be-Kin is very rich and authentic, and every day I interact with someone who inspires me.
We completed several projects in the Cotswolds and in London in the past year. Our clients are delighted with the results, and so are we. This makes me very happy and very proud of the team.
I have designed all sorts of projects. What makes a project particularly memorable to me is the relationship I build with the client and knowing that they love being in the space that we created for them.
Interior designers rely on many external parties to bring their designs to life, including furniture suppliers and contractors. A challenge can be working with a supplier or contractor whose customer service and/or quality doesn’t match the designer’s or clients’ expectations.
At Be-Kin, we mitigate this risk by having a preferred list of suppliers and contractors.
Interior designer is a creative job, but most of the work is project co-ordination and management. I think it would be beneficial for more interior designers to be aware of this.
I recently completed an MBA at University College London, which has been very beneficial in terms of managing my studio and strategically running multiple large-scale projects simultaneously.
Interior design is a very competitive field. I recommend going to school and taking formal education in design and then working hard to get a good internship. Be focused, present and have a ‘can-do’ attitude when you’re interning, because this is the best way to be offered a job.
I recently studied the impact of Artificial Intelligence on the Interior Design Industry as part of my MBA thesis at University College London. I believe more AI-generated apps for the design industry will come to market, providing things like quick 3D visuals. However, I believe these will mostly be target to clients directly and for the mass market. High-net worth clients, like those that we work with at Be-Kin, will still want special and bespoke designs that cannot be generated by AI.
Interior design is an unregulated industry, and this means that clients cannot always be sure that they will hire a designer who has the tangible skills required to do a good job. I value the accreditation system the SBID offers, ensuring that members are qualified to do their job well.
About Be-Kin
Be-Kin is an interior design studio known for its holistic approach to design. We provide a full interior design service, tailored to each project. Founded by Wren Loucks, the studio draws inspiration from her passion for art, creative expression and interest in spiritual healing. Wren believes that the spaces we occupy have a profound impact on how we feel, and loves creating environments that bring our clients joy, comfort and inspiration.The talented Be-Kin team have a wealth of knowledge, experience and creative skills. We enjoy working together to create beautiful spaces for our clients. The studio is based in Primrose Hill, London UK. We work all over the world - Be Local. Be Global. Be-Kin.
Paul Andrews, Design Director at MGL Projects, has given his insights into the industry.
MGL Projects is a dynamic company offering comprehensive design and build services across commercial, retail, and residential sectors. Initially known as 'Leith and Andrews,' the company evolved from providing solely design and project management services to delivering full design and build solutions. Our directors, Michael Leith and Paul Andrews, bring extensive experience from both contractor and client sides, enabling them to streamline the complexities involved in large projects.
MGL Projects originated from a company initially known as 'Leith and Andrews,' which focused on providing design and project management services. Over time, the company evolved to offer a full range of design and build solutions. This transformation was driven by the extensive experience of the directors, Michael Leith and Paul Andrews, who have worked on both contractor and client sides. Their deep understanding of the processes and requirements from both perspectives has enabled MGL Projects to streamline project complexities and provide a seamless service to clients.
MGL Projects enhances interior design projects through a comprehensive suite of services that ensure seamless integration and high-quality outcomes. We create innovative concept designs and detailed drawings that align with the client's vision, ensuring effective space utilisation. Our project management oversees the entire lifecycle, reducing complexity and maintaining schedules and budgets. By managing the complete design and build process, we ensure the design intent is preserved throughout construction. We tailor each project to the client's needs, creating unique environments that reflect their brand and personality. Additionally, our commitment to sustainability and rigorous health and safety standards further enhances the value and appeal of the interior spaces we create.
MGL Projects adds significant value to the design and build industry through our specialised approach and comprehensive services. Our expertise in creating tailored environments for commercial, retail, and residential sectors ensures that each project meets the unique needs of our clients. By offering a full range of services—from concept design and detailed drawings to project management and complete build solutions—we streamline the process, reducing complexity and enhancing efficiency. Our commitment to quality, sustainability, and health and safety sets us apart. We uphold rigorous standards, promote eco-friendly practices, and ensure safe working conditions, benefitting our clients and contributing positively to the industry. Additionally, our ability to integrate various elements of a project under one roof simplifies communication and coordination, leading to smoother project execution and higher client satisfaction.
MGL Projects collaborates closely with interior designers to ensure that every project reflects the client's vision and meets high standards of quality and functionality. Our process begins with detailed consultations to understand the design intent and specific requirements. We then integrate these insights into our concept designs, detailed drawings, and space planning. Throughout the project lifecycle, we maintain open communication with interior designers, ensuring that their creative input is seamlessly incorporated into the construction process. Our project management team coordinates all aspects, from material selection to final finishes, ensuring that the design is executed precisely as envisioned. This collaborative approach fosters innovation, enhances efficiency, and results in beautifully crafted spaces that exceed client expectations.
MGL Projects' most significant highlight from the past year has been winning the design pitch for the comprehensive refurbishment of the John Warner Sports Centre, Hertfordshire. This achievement underscores our expertise in creating innovative and functional design solutions. Our winning proposal focused on modernising the facility to enhance its commercial capabilities and energy efficiency. Key design elements included relocating the coffee shop and play area to the ground floor, expanding the gym, and creating dedicated studio spaces for yoga and Pilates. We also proposed advanced energy-efficient systems, such as DALI lighting controls and upgraded AC and ventilation systems. This success not only highlights our design prowess but also our commitment to delivering sustainable and client-focused solutions.
In 2025, the interior design industry will focus on sustainability, with eco-friendly materials and energy-efficient systems becoming standard. Maximalism will gain popularity, featuring bold colours and eclectic patterns. Curved and organic shapes in furniture will add a sense of fluidity to spaces. The concept of "quiet luxury" will emphasise high-quality, understated elegance. Tech integration will continue to rise, with smart home systems enhancing convenience. Additionally, the blending of living, working, and recreational spaces will reflect modern lifestyle changes, creating multifunctional environments that cater to diverse needs.
Being an SBID Accredited Industry Partner is a significant achievement for MGL Projects. It validates our commitment to excellence, quality, and professionalism in the interior design industry. This accreditation assures our clients that we adhere to industry-recognised standards and deliver high-quality products and services. It also enhances our credibility and visibility, allowing us to connect with a broader network of professional designers, buyers, and specifiers. As an accredited partner, we are dedicated to upholding SBID's values, including sustainability, corporate social responsibility, and exceptional client service. This recognition motivates us to continually strive for innovation and excellence in all our projects
About MGL Projects Ltd
MGL Projects develops unique retail, residential, and commercial environments, delivering transformative, collaborative spaces with adaptable core values. Our versatile business model allows us to meet the specific needs of each client, ensuring that every project is tailored to create a unified place of collaboration. We are committed to excellence in every sector, from retail to residential to commercial, and our core values guide us in overcoming challenges and delivering exceptional results. With MGL Projects, your space will be transformed into an environment that fosters creativity, productivity, and collaboration, making it a truly unified and dynamic place.
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