The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.
This week’s instalment of the SBID Icon Insights series features Quadrant Design. They are an award winning boutique agency providing interior, environmental and digital design services for brands and individuals.
For us, it is all about utilising and placing the right skill sets for the right piece of work. We recognise skills and expertise so often we will work collaboratively throughout the company, bringing in team members for key areas of a project where best suited. We do a lot of workshopping which always starts with pen and paper, scribbling out and drafting our thoughts and visions between us. We also love to collaborate with other boutique agencies and suppliers where we value their expertise for a specific part of a project to make it the best it can be.
Between us, we are forever travelling the country and globe seeking the latest openings and drops from brands, however for us, it isn't just about physical spaces to visit, it's keeping an eye on online trends, fashion, new brands, new exhibitions & movements which inspire our creative vision. Keeping up to date with these trends help us stay on top of the ever changing dynamics of how people shop, eat, play & work. Being based in Soho also allows us to be inspired daily, just walking out our front door on Berwick Street we are forever discovering new pop ups, immersive experiences and soaking up the undeniable energy of Soho.
We also have a monthly whole company workshop where we showcase our latest work, as projects are delivered so quickly it's an opportunity to celebrate the work achieved by the team and what we learnt from that project.
We are forever educating ourselves with the latest materials and methods which enhance the sustainability of a design. As a company, we have an in-house FF&E designer who focuses purely on materials and organises monthly CPD’s for the company to have access to the latest materials, products and suppliers. We also attend trade shows and explore what other brands have done in their physical spaces, exploring and discovering how materials and processes have been used in different ways.
As cost and timescales can often be a challenge when specifying sustainable materials, we always try to approach materiality as early as possible in a project timeline to ensure that we can achieve the desired effect.
It really is all about having a great brief. Our style must be in sync with brands we are designing for so our talent is in pivoting and adapting our style between clients to ensure it is authentic to the brand. Our approach always starts however, with a deep dive research period where we really get to know the brand. This may involve researching the history or a brand or may be working in their spaces, speaking to the team and the customers to really understand the essence of the brand.
Eton in New York is one of our most iconic - located down the world famous Madison Avenue and the first flagship in the USA for Swedish menswear brand Eton. We started working with ETON Shirts in March 2023 to create their global design concept for both Shop in Shop concession spaces as well as flagship stores worldwide.
We worked with Adidas in 2019 to complete this 5 storey Flagship store on Oxford Street, London. Adidas LDN followed on from New York and Paris, as the third new global flagship store. Initially we were brought on board to assist the main contractors, however as the project progressed we quickly assumed the role of Lead Technical Architect to deliver the project, alongside the Concept Design team in both the UK and Germany.
Collaboration is at the heart of what we do. Just as we work seamlessly within our own team, we take the same approach with architects, engineers, and other consultants. With our deep experience in the process, we understand how to contribute effectively at every stage, ensuring proposals are developed on time and in line with a mutually agreed programme.
It’s always a team effort—the collective input of every consultant shapes the final outcome. The smoother and more enjoyable the process, the better the finished product. I always stress to clients when assembling a team that delivering their vision should be an enjoyable experience. But that only happens when you have the right, solutions-focused people involved. Anyone who isn’t on that same page makes the process far harder than it needs to be.
Everything we do relies on collaboration with suppliers, manufacturers, and brands, it’s integral to the process. While we select partners on a project-by-project basis to ensure the best fit, we’ve built an extensive ‘black book’ of trusted contacts over the years. This network allows us to bring in the right expertise, materials, and innovation to deliver the best results for each client. Rather than rigid partnerships, we value flexibility and the ability to curate the right team for every unique brief.
About Quadrant Design
Quadrant Design is an award winning boutique agency providing interior, environmental and digital design services for brands and individuals. A group of 25+ gifted and big-hearted people who think, create, and grow together. Every member of the team plays a vital role, each project builds on the last, and our strength comes from the way we collaborate, adapt and push each other to do our best work. We’re proud not to have a house style, we answer the brief, challenge perspectives, and expand our clients' minds from that foundation. We design spaces that don’t just look good but work hard, because great design isn’t just about aesthetics; it’s about product, experience, flow, and, ultimately, making the tills ring.
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This week’s instalment of the SBID Icon Insights series features Diane Berry Kitchens. They create kitchen designs where style meets function and culinary aspirations come to life.
We are always researching online, we visit trade shows in Milan and Germany, we visit all our suppliers in Germany and research all the time, we watch the SBID awards entries and spend time looking and learning in cities and towns as we all travel. I've seen amazing ideas on cruise ships and hotels, Vegas was an eye opener and it carries on like that. I find myself watching TV and studying the sets too. If you love design, you never stop seeing ideas and thinking where and when can I use that. My team and I weekly share images we find and challenge each other to find a client that will love it.
I think wellbeing is key, rather than a style or colour trend. Covid made us all realise how important our homes are and being locked in them for months on end made us really focus on the bits we hated and loved. Decluttering and organisation is a key part of a calm home and then easy to clean and maintain too. Pay a little more and make it last is a motto I have lived by, this in return is sustainable. Avoid buy cheap buy twice mentality and this will be such a great thing for us to do for our world.
Technology had a huge impact on how we present out work but we are still a very touchy feely company as we love our stunning award winning studio as people do buy what they see. Long may this continue as meeting people in the studio helps us read them and their needs, keeping us presenting what is truly best for them.
Make sure you truly care about people, this job is 25% design and 75% business. So many people talk about the fun part of the materials and textures and rarely talk about the detail and work that goes into the detail. I know so much about plumbing, electrics, lighting, ventilation, damp courses, pad stones etc. I know this is design but the part people think about is putting that paper with that paint, a nice natural wood floor and a cute handle. Honestly this part is so small once the design bit is done it needs sourcing and costing accurately! So be ready for maths and lonely computer work, late nights and weekends too. If a builder needs electrical drawings on Monday it won’t wait! And this goes on all the time.
Opening our flagship studio. We bought the derelict building when it was full of asbestos and pigeons and now we have an iconic building presenting seven huge room sets with all appliances working. We are able to host cookery events for all our brands and have a happy environment for our team to work in.
We love working with architects, builders and designers, they love our studio. We also work closely with lots of interior specialist like fireplaces designers, blinds and curtain specialist etc. We know what we are good at and respect others are better at their area of expertise than us, so we have lots of people we work closely with especially lighting design as this is a constantly moving technology.
We work with two kitchen furniture brands: Eggersmann and Rempp, then appliance brands: Miele, Siemens, Neff, Bora and Fisher and Paykel, Quooker for their amazing taps and too many to mention worktop brands. We love Arte wall coverings and have a list of lighting and flooring brands. Our trade is very much about brand loyalty as we need to know what we sell inside and out and be able to guide our clients to what meets their needs on technology and function as well as budgeting.
About Diane Berry Kitchens
Diane started her career in all things interior design in 1980 learning all aspects of buildings and construction first, moving straight into spatial design focusing on Kitchens, Bathrooms, Bedrooms and fireplaces. Taking the step in 2002 to open her own studio which has gone from strength to strength now employing a team of fourteen and installing several million pounds of Kitchens a year.
Katherine Jane Channell, Founder of Katherine Jane Design Studio, has given her insights into the industry.
My journey into interior design began with a Bachelor of Arts in Fashion Design from Nottingham Trent University, which gave me an incredible understanding of how different materials work together. This background has been invaluable in interior design - knowing how fabrics drape, which textures complement each other, and how to select upholstery that's both beautiful and practical for real life.
After completing my Diploma in Interior Design from the British College of Interior Design, I discovered my true passion for creating transformative living spaces. I founded Katherine Jane Design Studio here in Berkshire, and now I work with clients throughout the South of England, as well as internationally through my virtual design services. Whether I'm working hands-on with my UK clients or collaborating remotely with international clients, I bring that same attention to detail to every project.
Throughout my development years I loved designing and creating emotion through art, whether this is a bold garment or redesigning my own bedroom, so it felt calming and serene. When I left university, it was 2020 and I ended up in an upside-down world, I nearly went to do an internship at Thurstan Interior Design Studio but due to the world shutting down I ended up not knowing which direction to take. Listening to my peers I realised that fashion was not what made me tick. I went and did a few jobs here and there and then studied interior design which I then realised that this was where my heart lay. I am a homebody, and I appreciate the feeling of coming home and spending time with loved ones in a comforting and personal space. I also realised I cared more about what my home looked like than my clothes ever did!
I love connecting with a wide variety of people and being able to throw myself into projects that I love. Being able to take a tired worn-out space or empty canvas and be able to transform this into a functionally timeless space makes me genuinely excited to do my job. I love helping people create a space they never even thought was possible as well as also having fun and pushing people outside of their boundaries to create exceptionally beautiful spaces.
A significant highlight is my successful transition from being a solo operation to building a team - moving from working alone to now having freelancers on board and using "we" instead of "I" when talking about my business. I also have loved transitioning into the commercial space, I really enjoy building my knowledge in all areas of design and my recent project with Dr Memee has been amazing in implementing this from the design into the install.
I love working with amazing clients who are willing to be bold and be open to new innovative ideas. I enjoy both commercial and residential projects however, whole-home renovations are also incredibly fulfilling because you get to see the complete transformation and really understand how a family lives. Working through multiple rooms allows me to create a cohesive flow throughout the space while still giving each room its own personality.
What really makes any project special for me is when clients are collaborative and trust the process. The best projects happen when there's that perfect balance of client input and creative freedom.
Personally, I love a challenge! I enjoy making the impossible possible and working with contractors to make this happen. I will say what I am currently struggling with is as a growing business I have taken someone on a freelance basis but the transition from being a one-man band to growing a successful business where we can take on many more projects with more people working for us is a new challenge for me.
Interior design isn't just about creating beautiful spaces - it's about understanding people's emotional connections to their homes. I've learned that listening to what clients don't say is often as important as what they do say. Their lifestyle, family dynamics, and even their insecurities all play into design decisions.
So much of this business runs on relationships - with suppliers, contractors, other designers, and of course clients. I would recommend building a network around you, visiting as many suppliers and events as possible to immerse yourself in the design world and don’t forget to have fun! Sometimes the everyday can cause you to get stuck in a routine but remember why you are doing this. Experiment and gain inspiration whenever you can!
This year has snowballed for myself, and I think the world is waking up to how important the quality of an interior is and how it can affect your mood, for example in commercial design this is so important to connect with customers/clients. I feel like this is leaking more into the residential world, clients want spaces that tell their unique story, but they also want efficiency.
We're also seeing a major push toward sustainable materials and circular design principles. Clients are increasingly asking about eco-friendly and longer lasting options, and I expect this to become the standard rather than the exception.
Virtual design services are also becoming more sophisticated and widely accepted, allowing clients who may not have been able to access certain designers before are able to do so with remote collaboration. I see this segment growing significantly, especially for international projects.
Being an SBID Accredited Interior Designer has allowed me to communicate to my clients a mark of quality and professionalism that can help them feel at ease from the beginning. I want Katherine Jane Design Studio to be known for creating amazing, beautiful interiors that withstand the test of time and communicate the highest standard while also offering the best service to our clients so the whole process is enjoyable and exciting and this accreditation communicated this from the get go.
About Katherine Jane Design Studio
Katherine Jane Design Studio curates exceptional interiors that feel authentically personal to each client. The refined approach transcends fleeting trends—crafting spaces that remain timeless for years to come. Meticulous attention to understanding not just how clients envision their space, but how they truly inhabit it. Through careful consultation and thoughtful planning, every precisely considered detail reflects the client's unique lifestyle and elevates their daily experience to new heights of comfort and sophistication. Devoted to enduring design and creating spaces with lasting sophistication that won't require constant reinvention. When partnering with Katherine Jane Design Studio, you’re investing in a home that truly enhances your everyday living.
This week’s instalment of the SBID Icon Insights series features Rigby & Rigby. With 6 independent divisions, their expertise extends across Development Management, Architecture and Interior Design, as well as delivery through their Delivery and Construction division.
Wellness and technology have already made a significant impact and will continue to evolve, shaping how we design and experience spaces.
We have been awarded the Positive Luxury Butterfly Mark in recognition of our ESG criteria, embedding sustainable practices into our work across the company, projects, and people.
Our design style is deeply influenced by our architectural pedigree, with an emphasis on clean lines, minimalism, and meticulous attention to detail. This results in refined, sophisticated spaces with a carefully curated balance of focal points.
Technology and innovation play a key role in enhancing both the design process and the final outcome of our projects. We integrate advanced digital tools, such as BIM and realtime rendering, to improve efficiency and visualisation. Smart home technology, sustainable materials, and emerging construction techniques allow us to create spaces that are not only aesthetically refined but also intelligent and future-proof.
Yes, at Rigby & Rigby, we are deeply committed to mentoring and education within the interior design and architecture industry. Each year, we offer work experience placements for school students considering a career in Interior Design and Architecture, allowing them to spend one to two weeks with us to observe our design process and the collaboration between all teams in our full turnkey offering. Additionally, we actively provide paid internship opportunities for young architects during summer breaks and longer placements as part of their university placement year. Many of our senior team members also mentor and tutor at various universities, ensuring we give back to the industry and help nurture the next generation of designers and architects.
At Rigby & Rigby, collaboration is at the heart of our approach. Our in-house Architecture, Interior Design, Commercial, and Construction teams work seamlessly together as part of our full turnkey solution, ensuring a cohesive and efficient design and delivery process. Beyond our internal teams, we also collaborate successfully with external architects, interior designers, construction teams, engineers, specialist consultants, and suppliers. This ability to work across multiple disciplines, both in the UK and internationally, demonstrates our expertise and commitment to delivering exceptional projects through strong professional collaboration.
Yes, Rigby & Rigby has established strong partnerships with some of the most prestigious brands in the world, including Boffi, Minotti, Poliform, Rimadesio, and other industry leaders in luxury interiors. These collaborations allow us to source the finest materials, bespoke furnishings, and innovative design solutions tailored to each client’s vision.
About Rigby & Rigby
Rigby & Rigby is a multidisciplinary design and delivery studio with full-service capabilities. With 6 independent divisions, our expertise extends across Development Management, Architecture and Interior Design, as well as delivery through our Delivery and Construction division. The core offering of fully accredited and award-winning design and delivery services are complemented by an aftercare and concierge service – Private Client Services, as well as our recently launched Creative Division - a creative, digital and marketing division offering clients a strategically driven, fully integrated marketing solution, covering fashion, branding and web development as well as 3Dimensional cinematography.
This week’s instalment of the SBID Icon Insights series features Cox Jones Interiors. With offices in Birmingham, London, and Manchester, the practice serves a diverse range of clients both nationwide and internationally.
Our design directors, Sam and Ben, bring a deep passion for creativity and design excellence to every project. They work closely alongside our talented team of lead designers, architects, and assistants to ensure a collaborative and seamless approach to every design project. Each team member plays a vital role in the creative process, with contributions that extend from the very first client meeting through to the final handover of the completed projects. This hands-on involvement ensures that every detail is meticulously considered and that our designs are not only visually striking but also functionally aligned with our client's needs and aspirations. Through this close-knit teamwork, we bring our collective vision to life, ensuring a high level of quality and attention to detail at every stage of the design journey.
We are dedicated to maintaining the highest standards of quality, perfecting every step of our process. Most of our furniture is custom made by our skilled artisans and designed in-house by our creative team, where we constantly push the boundaries of innovation. We believe in continuous evolution, learning and adapting with every completed project. To stay inspired and ahead of trends, we invest in our growth by attending international trade events regularly, incorporating fresh collections and trends into our designs. These experiences allow us to discover new collections, trends, and innovations, ensuring we remain ahead of the curve in design and craftsmanship.
Interior design is often an evolving process, and we remain flexible and adaptable throughout. Our lead designers are dedicated to keeping clients informed, especially when they request changes to the design. Any modifications are promptly communicated to the entire team, ensuring that adjustments are made smoothly and efficiently, keeping the project on track and true to the client’s vision.
We are committed to growing as an eco-conscious design studio, increasingly incorporating natural elements like real stone and natural wood into our projects. This approach not only enhances the beauty of spaces but also promotes sustainability by integrating nature into interiors. We prioritise natural light wherever possible in our projects and use organic materials that support overall well-being. We also focus on energy efficiency to help reduce energy consumption across our designs. As technology continues to advance, smart home automation such as lighting, security systems, and motorised window treatments has become more seamless and intuitive. As designers, we now integrate these technologies into our projects as a standard feature. We place greater emphasis on health and well-being in our designs, ensuring that the furniture we create is not only aesthetically pleasing but also ergonomic. This focus extends beyond individual pieces, influencing the layout of furniture and the overall design of spaces to strengthen comfort and support healthier living environments.
Our company is dedicated to making choices that focus on the environment, and we actively seek out ways to incorporate sustainable practices into our work. This includes using natural fabrics and recycled materials, as well as opting for non-toxic paints that are not only better for the environment but also improve indoor air quality. We integrate smart home lighting systems with motion sensors to minimise energy consumption when rooms are unoccupied, and carefully select energy-efficient appliances to reduce overall power usage. In our outdoor projects such as swimming pool designs, we encourage our clients to opt for heat pumps which save up to 80% energy consumption.
Our approach also extends to furniture selection, choosing pieces that are built to last, so that quality furniture can be repaired and restored rather than to replace. These are just a few examples of the thoughtful, eco-conscious choices we integrate into our designs, helping to create spaces that are not only beautiful but also sustainable and mindful of their impact on our planet.
We create designs that are uniquely tailored to our client's lifestyles and personalities, ensuring each space reflects their individual needs and tastes. We take pleasure in blending classical elements with modern sensibilities, resulting in interiors that are both timeless and enduring. Our designs often feature classic furniture with a contemporary twist, striking a perfect balance between tradition and innovation, allowing the spaces we create to stand the test of time.
Becoming an interior designer is a fulfilling journey that combines creativity with practical expertise. We highly recommend pursuing a degree in interior design to learn the foundational design principles, along with knowledge of software like SketchUp and AutoCAD. Developing strong client communication skills, and understanding contracts and budgets, will also greatly benefit you in the long run. Gaining hands-on experience through work placements is invaluable, as it allows you to learn from real life projects. Above all, your unique design voice is what will set you apart. Don’t be afraid to experiment and push creative boundaries, but always stay true to your personal vision and style.
We’ve been fortunate to have received recognition from leading industry awards/bodies, and our client list reflects a diverse range of celebrities, including Grammy award-winning artists, well-known business professionals, and professional footballers. One of our proudest achievements was designing England and Manchester City footballer Phil Foden’s first property in 2021. This year, in 2025, we were honoured to be commissioned once again to design his second property. While these milestones are incredibly rewarding, nothing compares to the satisfaction of receiving our client's feedback after they’ve settled into their new homes. Their joy and appreciation are truly the greatest rewards for us.
About Cox Jones Interiors
Cox Jones Interiors is a multi-award-winning interior design practice led by the dynamic duo, Ben Cox and Sam Jones. With offices in Birmingham, London, and Manchester, the practice serves a diverse range of clients both nationwide and internationally. The team’s expertise spans luxury interior design and interior architecture, with an unparalleled attention to detail and a boundless creative imagination that has propelled them to work on prestigious properties across Europe, the US, and the Middle East. The team at Cox Jones Interiors is a multidisciplinary group, bringing together experienced creative designers, project managers, craftsmen, and interior stylists. This collective expertise enables the practice to deliver bespoke designs that not only meet but exceed client expectations. Through a meticulous approach to refining spaces, Cox Jones Interiors is dedicated to enhancing the environments of both the properties and the people who inhabit them, turning dreams into reality and transforming each project into a unique work of art.
This week’s instalment of the SBID Icon Insights series features Shalini Misra. The design studio, with offices in London, Milan, New York, Delhi and Dubai, is dedicated to creating elegant, timeless and finely crafted interiors.
The practice has a culture of research and inspiration sharing and an ‘always learning’ approach to new technology and the ever evolving industry as a whole. The studio has CPDs and attends trade shows, art and industry fairs. Suppliers visit regularly to present their latest collections. The team visits suppliers’ showrooms and workshops and enjoys learning about the techniques and methods used by diverse makers and businesses. SMD’s brand pillars involve innovating and not repeating. Shalini often speaks at panels and events, and enjoys information and education sharing both in terms of sharing with others and hearing from industry peers.
In every project a client’s collection of furniture is reviewed first to see what can still be used, relocated, repurposed or reimagine. Clients are encouraged to consider the lifecycle of their objects and supported in understanding how existing pieces can work in the context of a new space.
Sustainability through longevity of design is a focus for the practice. This means buying well with a focus on quality, purchasing things that will last a lifetime and beyond.
Focusing on the footprint of an object is a core studio value, so local production is important. Alternative materials are always considered, and the studio is currently building its knowledge base in this area with research into materials such as banana leaf, aloe vera and agave as well as the impact of overall supply chains.
Every project is unique, however layering of textures and use of many finishes throughout characterises a lot of the studio’s work - playing with surface finishes on walls, floors, joinery and addressing the ceiling in unusual ways.
Art and design curation is something that runs through many of SMD’s projects and client briefs.
Learning is never finished, and inspiration is everywhere. However far you progress and however many years you have behind you, always look at the world through fresh eyes.
Remaining open to new ideas, technologies, techniques and processes is one of the most important things a designer can do as they progress.
Design for feeling as well as style, trust your instinct and listen to your client.
A strong emphasis on art and a razor-sharp understanding of how it transforms a space. An understanding of the wide spectrum of health and wellness and its relationship to interior spaces, and an unwavering dedication to exceptional craftsmanship.
The Farmhouse in Delhi epitomises what the studio stands for. The design in its entirety - interior, architecture and landscape architecture all being designed around core principles that sum up the working philosophies the practice is built on.
The farmhouse was intentionally built in the vernacular of the region, so had many suppliers and craftspeople working on building furniture and specialist finishes.
Its focus on reviving heritage crafts meant extra support in bringing artisanal skills back to the surface, which meant intricate management yet ultimately is what makes this project so special.
To offer this support an on-site ‘crafts village’ was created, meaning many artisans in one place. Lots of extra project management and coordination of all the different trades.
The practice works with certain brands, galleries, craftspeople and makers regularly.
Several collaborations and collections are in progress in 2025 and the studio released a collection with CC Tapis last year.
Sister company, Curio, is an excellent resource of distinct suppliers. The team at Curio conducts global research to uncover and support makers and brands whose work is standout.
About Shalini Misra
Shalini Misra, an internationally celebrated interior architect, designer and property developer, has shaped exceptional spaces for over two decades. Often collaborating with artists and galleries to curate bespoke collections, in 2022 Shalini launched Curio, the global platform for extraordinary art, craft and design. In 2024, she announced the inaugural Shakti Design Residency, a first-of-its-kind initiative that builds bridges between Indian artisanship and the global design world. Shalini earned her architecture degree from the Delhi School of Architecture and Planning in India and further honed her expertise in Urban Planning at the University of Columbia in New York. Her enthusiasm for new technology led her to explore Virtual Reality in Architecture at the Bartlett School of Architecture, UCL, London. The recipient of numerous awards and accolades, Shalini is an active contributor to her field. She serves on the advisory board at KLC School of Design and plays an integral role on Tate’s South Asian Acquisition Committee. Committed to philanthropy, Shalini is a trustee and mentor for the Vahani Scholarship Trust.
Kate Lovejoy, Founder & Creative Director of Kate Lovejoy Interiors, has given her insights into the industry.
I started in film, designing sets for major productions after an MA in Film Production Design at the Royal College of Art. It was always about story and atmosphere, how a space holds a person’s world. After ten years of working on screen, I set up my interior design studio in 2009. Since then, I’ve worked with over 200 clients across homes of every shape and size. What’s stayed constant is the way I design: through collaboration, colour and calm practicality. I help people create homes that feel like theirs.
It was always about the story. In film, I worked with directors to shape characters’ worlds through detail and mood. Interior design felt like the natural next step. Same storytelling, but with real people, real homes, and a lot more lasting impact. Helping someone feel at home in their space still feels like the best part.
That early design phase, where things are still forming, is always energising. Helping someone get clear on what they really want and seeing the relief when it starts taking shape is a good feeling. I also love problem-solving around layout and flow. When we get that right, everything else comes together more easily.
There’s a home we completed last year, a 1920s house in the Berkshire countryside. The clients had lived there for years but wanted to adapt it for how they live now. The result is layered, grounded and warm. Not flashy. Just a home that finally reflects who they are.
I really enjoy projects where I’m brought in early. Full renovations or new builds where we can look at layout and mood from the start. That’s where we can create something cohesive, not just decorative. And I have a soft spot for returning clients. Picking up where we left off and continuing the story always feels good.
There’s a lot that happens behind the scenes. Timelines, budgets, constant decision-making. Clients often underestimate just how many moving parts are involved. My job is to hold that for them so they don’t have to. It’s part logistics, part design, part calm in the chaos.
That design is only half the job. The rest is communication. Listening properly. Explaining the process clearly. Creating a structure so clients feel supported as they make decisions. You can have a brilliant concept, but without trust and clarity, it doesn’t land.
Ask better questions. And listen longer than you think you need to. The best designs come from understanding how someone lives and what really matters to them, not from assumptions or trends.
People are craving simplicity. Not in the minimalist sense, but in how they make decisions. They want support. They want calm. I think we’ll see more homes designed with longevity and feeling in mind, not for show but for life.
It’s a marker of professionalism. It shows there’s a process behind the creativity and a code of conduct that guides the work. Clients know they’re in safe hands, and that matters, especially on complex or longer-term projects.
About Kate Lovejoy Interiors
At Kate Lovejoy Interiors, design begins with how you want to live and how you want to feel while doing it. With roots in film, where story is told through light, colour and frame, we bring that same creative intelligence into the way we shape homes. Since 2009, we’ve helped clients translate their lives into spaces that feel personal, intentional and beautifully lived-in.
This week’s instalment of the SBID Icon Insights series features Catalyst Interiors. Catalyst Interiors is the UK’s leading design and fit-out company in the healthcare sector, with 25 years’ experience of transforming healthcare environments.
At Catalyst Interiors, we stay at the forefront of the Healthcare Design industry by continually embracing innovation and staying closely attuned to the evolving needs of the care sector. We invest in research and development to explore the latest trends in experiential design, sensory technologies, and well-being-focused interior design.
Our team regularly attends industry seminars, conferences, and workshops to keep up with new methods, materials, and practices. Additionally, we collaborate with experts in neuroscience, psychology, and dementia care to ensure that our designs are informed by evidence-based research and always prioritise the emotional and sensory experiences of residents.
By consistently expanding our knowledge and expertise, we remain dedicated to pushing the boundaries of holistic design in care homes. Staying ahead in the dynamic world of healthcare interior design is a commitment we take very seriously. Engaging in industry events, conferences, and workshops to absorb emerging trends and insights, ensures that our work remains at the cutting edge of both innovation and design.
We also collaborate with academic institutions and thought leaders, which enables us to integrate the latest technological advancements and design methodologies into our projects.
We also invest in the ongoing professional development of our team, fostering an environment that encourages creativity, critical thinking, and a willingness to challenge the status quo. This proactive approach allows us to deliver spaces that are not only aesthetically exceptional but also meet the highest standards of functionality, sustainability, and technical precision.
At Catalyst Interiors, we are always looking ahead at the trends shaping the future of interior design, particularly within the healthcare sector. While eco-design in interiors has been widely embraced in other industries, it is still catching up in healthcare, though we are seeing a growing shift towards more sustainable solutions. Similarly, the evolution of safety technology is becoming more prevalent, and integrating these advancements into our designs in a seamless, non-invasive way is a challenge we are actively working to overcome. Another key focus for us is experiential interior design, a technique we fully embrace and continuously push further. Scientific research has shown that our surroundings can trigger emotional responses, and by understanding these psychological effects, we can design spaces that create a more meaningful experience for the end-user. This is particularly vital in care environments, where residents may be at the most vulnerable times in their lives. Our goal is always to design with empathy, ensuring that every space we create not only meets practical needs but also provides comfort, reassurance, and a true sense of home.
Catalyst Interiors Limited is a Carbon Neutral Company. Sustainability is a cornerstone of our design ethos. We integrate environmentally friendly practices into every phase of our projects, ensuring that each space is not only beautiful but also responsibly crafted.
Within dementia communities, we place meaningful but decorative items such as retro food signs, as well as 'rummage items' for example old car signs, hats/scarves/bags or music records that are used to provoke memories and meaningful conversation with residents who have cognitive impairments. These items are all sourced by our team from local charity shops to ensure they are relevant to the demographic and authentic to the era. For specific items that cannot be found in local shops, we also use re-sell websites such as Ebay and Vinted.
We also prioritise natural light and ventilation to enhance energy efficiency and create healthier environments for residents.
We also work alongside other professionals on projects to maximise sustainable building practices and continually learn and refine our approach. For example, together with architects and engineers we will design in facilities to create bottled sparkling and still water for residents, visitors and team members. Then within each communal space we ensured glass fronted fridges were designed into coffee bars or serveries to promote the use of these reusable bottles.
Our commitment to sustainability extends beyond reducing environmental impact—it’s about creating spaces that support long-term well-being and resilience for the communities we serve.
At Catalyst Interiors, technology and innovation are integral to every stage of our design process. With our in-house CGI & 3D Visualisation team, using cutting edge technology to bring our projects to life with precision and clarity. This digital approach not only enhances our technical accuracy but also streamlines collaboration with clients and stakeholders, ensuring everyone shares a clear vision of the final outcome.
During the Furniture & Electrical Layout stage of the design, our interior designers meticulously plan and incorporate any necessary electrical outlets for safety technology within care homes. By carefully addressing and integrating these essential elements into the design right from the outset in a way that remains both non-invasive and visually appealing, ensuring seamless functionality without compromising the homely aesthetic.
Over the past 25 years, we have been recognised as innovators in the industry, setting standards that others follow. By incorporating spaces such as ‘Technology Hubs’ and ‘Media Suites’ into care homes, we are ensuring residents have the opportunity to integrate technology into their daily lives if they chose to do so. Ultimately, by continuing to push boundaries, we are delivering environments that truly enhance the quality of life for residents.
At Catalyst Interiors, we stand apart in the healthcare design industry by embracing a broader approach to interior design—one that goes beyond simply creating visually pleasing spaces. We are not confined by the traditional design conventions that are often associated with care homes, based on assumptions about age. Instead, we are passionate about pushing the boundaries to design braver and bolder environments that retain familiar, comforting elements while challenging the notion that care home interiors should be dictated by someone's age.
Our goal is to create spaces that stimulate the senses, encourage interaction, and promote socialisation across a range of ages. We design interiors that everyone wants to visit, and more importantly, that residents will be excited to move in to.
Over the past 25 years, our forward-thinking approach has set industry benchmarks, establishing us as recognised innovators whose designs inspire and lead the way. By continually redefining the care home experience, Catalyst Interiors is leading the way in creating functional and engaging spaces that evoke feelings of comfort, safety, and belonging, ultimately enhancing the quality of life for all who experience them.
At Catalyst Interiors, when expanding our team, we intentionally hire recent graduate junior designers who can grow within our company by shadowing experienced designers and assisting on projects. Through this mentorship-driven approach, we ensure that each junior designer gains industry hands-on experience, and develops the skills and confidence needed to take on their own projects. This process allows us to instil our passion and commitment to enhancing the lives of our older generation from the very beginning of their careers. By nurturing talent in-house, we create a team that not only understands the technical and creative aspects of healthcare design but also shares our deep-rooted belief in designing spaces that improve well-being, comfort, and quality of life for residents.
We take great pride in sharing our expertise and mentoring the next generation of interior design professionals. We actively mentor emerging talent through educational workshops, and guest lectures, maintaining close relationships with academic institutions. In addition to these initiatives, we regularly deliver a one-day CPD accredited workshop on Interior Design for the Elderly, covering specialist design requirements for general ageing as well as for those living with dementia. This commitment to education ensures that our industry not only evolves but continues to uphold the high standards we have set over the past 25 years.
At Catalyst Interiors we firmly believe that collaboration is key to creating exceptional spaces. We work closely with architects, engineers, and other design professionals to ensure that every aspect of a project comes together seamlessly. No project would be possible without a unified team, all working towards a shared goal of creating functional, beautiful, and user-focused spaces. We take the initial architectural plans and engage in open discussions with the architects on how we may refine them to better suit the needs of the end user, ensuring that the interior design enhances the space rather than simply fitting within it. This process also involves input from engineers and the build team, allowing us to develop solutions that are not only aesthetically and functionally appropriate, but also practical in terms of construction, budget, and environmental impact.
We believe that there is something to learn on every project, and that learning extends beyond interior design—gaining insight from architects, builders, and engineers helps us continuously refine our approach and push the boundaries of what is possible in care home design. This collaborative ethos not only enriches our design process but also enables us to exceed industry standards and consistently create spaces that enhance the well-being of residents.
About Catalyst Interiors
Catalyst Interiors is the UK’s leading design and fit-out company in the healthcare sector, with 25 years’ experience of transforming healthcare environments. Our passion for creating thoughtfully designed interiors goes beyond visual aesthetics, our design team are consumed by a desire to positively impact the life and well-being of residents – focusing on their emotional and psychological needs to create vibrant, immersive, and nurturing interiors. Our goal is to create spaces that stimulate the senses, encourage interaction, and promote intergenerational connections, creating spaces where people of all ages can interact and engage with one another. We design interiors that everyone wants to visit, and more importantly, that residents love to live in.
This week’s instalment of the SBID Icon Insights series features SHH Architecture & Interiors. The studio’s portfolio stands at the forefront of luxury design featuring super-prime residential & hospitality projects that serve our discerning clientele.
It is never about one person’s vision; it is always a team vision. The studio’s work is driven by a collaborative and dynamic team approach. We work internationally, bringing together diverse cultures and professional expertise. Our philosophy is built on the accumulation of knowledge, allowing us to take a staged approach to each project. For us, design is about embracing the next challenge—every project is unique, and we continuously seek new opportunities to push boundaries.
Rather than focusing on individuals, we believe in the power of teamwork, this contributes to shaping our creative vision. Our projects reflect this collective effort, ensuring that every design outcome is a true representation of the team’s combined expertise. As Creative Director, Neil Hogan plays a key role in guiding and supporting, helping to nurture ideas and elevate creative solutions.
Collaboration is at the core of our design process. We foster an open and dynamic exchange of ideas - were thoughtful debate and active listening drive innovation. Our team works closely with other professionals and international partners, to bring diverse expertise and perspectives into our projects.
We take the time to understand our clients and their unique needs, ensuring that our designs reflect their vision. Whether it's shaping the identity of a building, enhancing how people live, or transforming the way they experience a space, our collaborative approach ensures that every project tells a compelling and meaningful story.
We are committed to leading rather than following in an ever-evolving design landscape. As technology continues to advance and shape the creative process, we embrace innovation by integrating tools and methodologies into our work. Our team continuously explores new techniques, materials, and digital advancements to push the boundaries of design.
We work across a variety of sectors, each with its own norms. Rather than following ephemeral trends, we focus on creating lasting, impactful designs. While innovation is central to our approach, its application is often guided by budget considerations.
We are respected across all stages of our work because of our professionalism, trust and friendliness. We prioritise delivering on our promises rather than overpromising and under delivering. This commitment to integrity is evidenced by the fact that 97% of our business comes from repeat clients or personal recommendations
It’s challenging to pick just one or two projects, but Athlone House stands out as a showcase of every aspect of our business—an immensely rewarding endeavor. We have also been involved in the redesign of various hospitality experiences at Wimbledon’s All England Lawn Tennis Club (AELTC). There is something really rewarding about actively improving the guest experiences at one of the world’s premier sporting events.
Our continuous professional development is important to us and we encourage staff to attend CPDs, lectures and suppliers events which explore a wide range of topics from innovative materials through to new sustainability practices. Here is a list of our initiatives to support community: - We offer support to interior design college students through our work experience programme. - We are STEM Ambassadors and we visit secondary and primary schools to inspire students to pursue a career in engineering and design. - We have joined the RIBA Women in Architecture Mentoring Programme. - The studio has been supporting Homegrown+, a charity which supports students from diverse backgrounds in their ambition to study and enter the architecture profession. - We are part of Grimshaw’s foundation scheme, supporting secondary students from diverse backgrounds to explore the design profession as a potential future career path. - We are collaborating with Portsmouth University and offer talks and work experience to students studying design with the aim to bridge the gap between academic knowledge and the practicalities of the profession. - We donate recycled fabrics to Kingston University fashion design students.
About SHH Architecture & Interiors
SHH is an award-winning interior design & architecture studio renowned for creating remarkable spaces for remarkable people. The studio’s portfolio stands at the forefront of luxury design featuring super-prime residential & hospitality projects that serve our discerning clientele.
This week’s instalment of the SBID Icon Insights series features Bernard Interiors. Founded in 2008 by Jen Bernard, Bernard Interiors is a highly successful, award-winning practice with a long-standing track record of designing prime residential and commercial projects ranging from £2M – £120M throughout the UK and abroad.
Travel allows me to stay at the forefront of design by exposing me to diverse cultures, trends, and innovative ideas from around the world. Each new destination offers fresh inspiration, whether it's through architecture, art, or local craftsmanship, keeping my design perspective dynamic and forward-thinking. The global experiences I gather help me incorporate unique elements into our work, ensuring it remains relevant and cutting-edge.
I see several key trends shaping the future of interior design. First, there's a strong focus on creating "happy interiors," spaces that promote positivity and well-being. This ties into the growing emphasis on at-home wellness, where design is used to enhance mental and physical health. Additionally, wellness is making its way into the business world, with companies prioritising environments that support employee well-being. Lastly, I believe there’s a return to classic, timeless design—moving away from fleeting trends and investing in enduring aesthetics that never go out of style.
My signature style is rooted in timeless and classic design, creating spaces that feel both enduring and elegant. I love layering rich textiles - such as luxurious fabrics and textured materials - to add depth and warmth. Standout art pieces are key in my approach, serving as focal points that tell a story and evoke emotion. I also incorporate antiques with superior craftsmanship, blending history with modern sensibilities to create unique, well-curated environments. The result is a harmonious balance of sophistication, comfort, and personality that transcends trends.
Technology in the Care sector is increasingly influencing the way we approach design within our Commercial projects. To support an ageing population, we must stay at the forefront of innovation, incorporating smart technologies and accessible design solutions. This means creating spaces that aid independence, such as incorporating adaptive layouts, assistive devices, and user-friendly technologies. By considering the needs of both residents and operators, we can design environments that not only enhance quality of life but also make it easier for care providers to deliver the best support possible.
What sets us apart is our unwavering attention to detail and our ability to inject warmth into every project. We take a holistic approach, considering every aspect of a space to ensure it feels cohesive and purposeful. Our passion for design is evident in everything we do - we genuinely care about the outcome, and it matters to us that our work not only meets but exceeds expectations. It’s this dedication and personal investment that make our projects truly stand out.
Project management is what sets us apart, a skill I proudly honed from my late father. While we are a highly creative team, our complementary business and operational skills ensure robust procedures that, according to third parties, make us a dream to work with. The process is seamless, with egos parked at the door and a focus on open communication, collaboration, and accountability - key attributes that drive our success.
We pride ourselves on translating our clients’ visions into reality with precision and expertise. Our project management team oversees every stage of the design and build process adhering to the RIBA stages, from assessing development potential to concept refinement, and from architectural planning to securing approvals.
Whether collaborating with an existing team or managing the entire process in-house, we ensure a seamless journey from concept to completion. With a keen eye for detail and a commitment to excellence, our approach guarantees that every project is executed on time, within budget, and to the highest standards.
I believe in investing in long-term relationships with both suppliers and clients, and I’m proud to still work with many I first engaged with over 16 years ago. People and relationships are at the core of what I do, built on trust, loyalty, and a commitment to best practices. These enduring partnerships create a strong foundation for mutual success and continuous growth.
For example, recent collaborations include Julian Chichester X Bernard London – The Monterey Collection – a capsule collection launching in March at London Design Week and in April at High Point Market.
“This collection provides a unique opportunity to deliver a collection that combines heritage with innovation – exquisite pieces that are not only visually stunning but also functional and worthy of a Global stage.”
About Bernard Interiors
Founded in 2008 by Jen Bernard, we are a highly successful, award-winning practice with a long-standing track record of designing prime residential and commercial projects ranging from £2M – £120M throughout the UK and abroad. With a focus on quality craftsmanship and delivering excellence for our clients, our hand-picked talent has been drawn from across the design spectrum to ensure exceptional results. Our approach to each project is unique, working collaboratively across our studio, our talented team ensure our creative direction and design magnifies and perpetrates your underlying vision. From initial sketch to install – we execute with precision to deliver your dream home or realise your property investment return.
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