Emily Dreelan, Director of Emily Day Interiors, has given her insights into the industry.
I’ve spent the past twenty years working in the interior design industry, but my love for design began much earlier. My dad was a furniture designer, and I grew up surrounded by upholsterers and makers, which sparked a lifelong passion for interiors.
I started out styling show homes while studying for my A-levels, then moved into kitchen and bathroom design. After completing a degree in Sociology, where I explored the impact of urban regeneration on communities, I went on to achieve an HND in Interior Design, blending my understanding of people and places with technical skills.
Over the years I’ve worked in project management and as an interior designer for other companies, before opening Emily Day Interiors, my own studio born from a successful and fulfilling career. As a certified colour expert, I specialise in maximalist, modern design; creating spaces rich with colour, pattern, and emotion, always finding the right balance between vibrancy and harmony.
From a young age I was immersed in the world of design, my dad was a furniture designer, and I spent much of my childhood surrounded by upholsterers and makers. That experience gave me a deep appreciation for craftsmanship and how our surroundings shape the way we live. As I grew, I realised I wanted to create spaces that don’t just look beautiful but truly connect with people and enhance their everyday lives. Studying sociology further reinforced my belief that environments influence how we feel and interact. Interior design became the perfect career path: a way to blend creativity, colour, and pattern with empathy and purpose, transforming houses into homes and spaces into experiences filled with personality and emotion.
I love the challenge of balancing colour, pattern, and texture to craft interiors that feel both vibrant and harmonious. Seeing a space transform from concept to reality never gets old; the moment a room comes together perfectly is incredibly rewarding. I also enjoy the human side of design: understanding how people live, how spaces influence their moods, and tailoring environments that reflect their individuality. For me, interior design is about storytelling through space, colour, and creativity.
A real highlight of my career over the past year was taking the plunge and opening my own studio. It was a brave step, turning years of experience into a space where I could fully express my creative vision. Even more exciting, my very first solo commercial project earned recognition as a finalist in the SBID Awards. It was incredibly rewarding to see my work celebrated on such a prestigious platform and a real validation of following my passion.
My favourite projects are always those where the client has a clear vision, and I get to bring it to life in my own colourful, emotive way. I love the challenge of working within a budget, finding creative solutions that make every pound count, and incorporating existing pieces of furniture to give them a fresh lease of life. There’s something incredibly satisfying about creating spaces that feel new and vibrant yet still hold echoes of memory and personal history. For me, the best designs balance innovation, colour, and pattern with a sense of continuity and meaning.
One of the most challenging aspects of working in interior design is balancing the creative demands and tight deadlines of projects with family life. Every project requires focus, attention to detail, and often long hours to bring a client’s vision to life, which can make finding time for loved ones tricky. Learning to manage schedules, set boundaries, and stay organised has been essential. Despite the challenges, the rewards (seeing a space transform and knowing it will be enjoyed for years) make the effort worthwhile and keep the passion for design alive.
I feel very fortunate to have had an insight into the design industry from a young age, that early exposure gave me a strong foundation, but if I’m honest, I wish I’d known just how fast-moving the industry would become, especially with technology. Tools, software, and design trends evolve constantly, and staying ahead requires continuous learning. While the creative principles remain the same, adapting to new processes, virtual presentations, and digital workflows is a challenge I didn’t fully anticipate when I first started twenty years ago.
Technology and a strong foundation are both essential in interior design. Social media exposes us to trends and influencers whose styles change quickly, but the key isn’t chasing fast fashion, it’s creating spaces that last. Listen to your clients, understand the fundamentals of design, and combine creativity with practicality. A well-designed space balances personality, function, and longevity, so you can create interiors that remain beautiful and meaningful for years, not just for a season.
I believe that over the next year, interior design will evolve to focus on well-being, connection with nature, and thoughtful technology integration. Wellness-centric spaces that promote relaxation and mental health, alongside natural materials, plants, and light-filled interiors, are becoming central to modern homes. At the same time, technology is playing a dual role—enhancing the design process with advanced tools and smart home features that improve functionality in the finished space.
Being an SBID member is incredibly rewarding. It provides a supportive platform, valuable opportunities for continued learning, and a community that encourages growth and collaboration. Membership represents reaching a level in my career where my experience and achievements are recognised as meeting an industry-leading standard. It’s inspiring to be part of an organisation that not only celebrates excellence in interior design but also offers ongoing support, guidance, and connection with fellow professionals who share the same passion for creating outstanding spaces.
About Emily Day Interiors
Emily Day Interiors specialises in creating bespoke, inspiring and personalised spaces based on the individual requirements of every client. We offer a range of services to include home styling, interior staging, procurement and full Interior Design Serives. With almost two decades working in the Interior Design industry and specialising in bespoke window treatments, as well as kitchen, bathroom and joinery design, Emily Day Interiors can bring a unique insight into every project. We work closely with our clients as well as our trusted suppliers and partners to create tailor made spaces that fulfill our client's requirements.
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This week’s instalment of the SBID Icon Insights series features MAWD | March and White Design. Their global portfolio spans: exceptional residential developments, sector-defining luxury hospitality projects, branded residences and deeply personal private home and yacht schemes for the most discerning families in the world.
We have a global approach to design, typically Elliot leads the US team with studio directors located in our Los Angeles and New York studios while James typically works across our European, Middle East and Asia projects with studio directors located in our London studio and in the coming months Dubai. We do however take a one studio approach which enriches our projects with global knowledge and understanding, while allowing us to respond to client demands quickly.
At MAWD, staying at the forefront of the design industry is about constant evolution. Design is never static, and neither are we. We immerse ourselves in global trends, cultural shifts, and technological advancements, ensuring our work remains both innovative and relevant.
Collaboration and Innovation is key—we partner with leading architects, artisans, and material specialists worldwide, allowing us to push creative boundaries while maintaining a deep respect for craftsmanship. Our teams work across four studios—London, New York, Los Angeles and Dubai—giving us a global perspective and local expertise. This international presence enables us to understand regional nuances and seamlessly integrate them into our designs.
We also believe in continuous innovation. Whether it’s exploring new sustainable materials, learning about the latest materials and products or leveraging AI-driven conceptual design tools, we are always refining our approach. Every project is an opportunity to challenge conventions, elevate experiences, and redefine what interior design can be.
Sustainability is embedded in our process, from concept to completion. We prioritize responsibly sourced materials, collaborate with local artisans to reduce carbon footprints, and design with longevity in mind. Our MAWDmade furniture collection, certified Red List Free, reflects our commitment to conscious luxury.
At MAWD, we don’t just design interiors - our work is defined by a deep understanding of how people interact with space, ensuring that every project is not only visually compelling but also functional, emotionally resonant, and timeless.
What truly differentiates us is our ability to blend architectural discipline with interior storytelling. We approach each project with a meticulous eye for detail, crafting bespoke environments that feel both curated and effortless. By working closely with leading architects, developers, and artisans, we seamlessly integrate interiors with their architectural context, creating spaces that feel authentic and meaningful.
Our global reach also sets us apart. With studios in London, New York, Los Angeles, and Dubai, we bring international insights while maintaining a keen sensitivity to local culture, materials, and craftsmanship. Whether designing a private residence, a hospitality concept, or a branded development, we ensure that every space has a distinct identity and lasting impact.
Marcus Townhouse in London is one of our esteemed heritage projects of a unique retail experience for lovers of luxury, a curation of unique timepieces and rare objets d’art.
The second is our recently launched project in New York, The Greenwich – we worked alongside the world renowned Rafael Viñoly Studio to fulfil the brief of - 272 Residences across 462,000 sqft with 27,000 sqft amenity space spread across 88 floors.
Both were projects that took quite some time in terms of numbers of years to move from concept to completion, this was due to various factors but both demonstrate a sense of timelessness in design that runs through our work.
Elliot March based in the US is involved in many panel discussions, thought leadership events, some of the latest are the ICFF Fair, alongside AD Editor Melissa Studach, Elliot also joined leaders from Marriott, US Green Building Council and Electric Bowery to discuss, “Healthy Design: Where Wellness and Sustainability Meet.” The thoughtful conversation illuminated how sustainable design and wellness innovation are coming together to reshape the hospitality industry.
James White based between the UK and Middle East is involved in various educational activations including podcasts that highlight learnings within the industry alongside understanding geographic and cultural nuances across the Middle East and more broadly across Europe in reference to commercial and hospitality projects. James is also on the panel of various judging panels for industry leading awards.
We have recently launched an activation with Artemest in our Greenwich project in New York, Showcasing a harmonious blend of contemporary Italian craftsmanship and timeless design, the collection features bespoke furniture, lighting, and décor from Artemest's finest artisans. Each piece was thoughtfully chosen to elevate the penthouse's architectural brilliance, offering a refined yet inviting atmosphere that reflects the perfect balance between luxury and liveability.
About MAWD | March and White Design
Established in 2010 by Elliot March and James White, MAWD | March & White Design, is an award-winning interior design firm with studios in London, Los Angeles, New York and Dubai. Our approach is built from a legacy of delivery across multiple disciplines. Our global portfolio spans: exceptional residential developments, sector-defining luxury hospitality projects, branded residences and deeply personal private home and yacht schemes for the most discerning families in the world. Our international team has delivered complex and ambitious projects for global brands and landmark developments, equally they have created transformative interior spaces for highly private projects across the world.
This week’s instalment of the SBID Icon Insights series features Fenton Whelan. With meticulous attention to detail and an unwavering commitment to excellence, Fenton Whelan creates sophisticated spaces that seamlessly blend heritage with contemporary living.
Our team works in close synergy, ensuring every element—from conceptual design to execution—is meticulously curated. We foster a collaborative environment where architects, designers, and artisans contribute their expertise to create exceptional results.
We continuously engage with global design trends, attend international design fairs, and collaborate with leading craftsmen and material innovators. Investing in technology and sustainable solutions also keeps us ahead of industry advancements.
We prioritize sustainable sourcing, energy-efficient solutions, and timeless materials to ensure longevity and reduce environmental impact. By collaborating with ethical suppliers and artisans, we integrate sustainability without compromising luxury.
Our approach blends classical refinement with contemporary sophistication. We are known for our elegant use of textures, statement lighting, and bespoke furnishings that bring a sense of timeless luxury to each space.
Our ability to create deeply personal and refined interiors, tailored to the lifestyles of our discerning clientele, distinguishes us. Our design ethos prioritizes craftsmanship, storytelling, and seamless integration of luxury with function.
Yes, we actively mentor emerging designers and collaborate with design institutions to foster the next generation of creative talent.
We maintain strong relationships with exclusive suppliers and bespoke manufacturers, allowing us to source unique materials and create truly one-of-a-kind interiors for our clients.
About Fenton Whelan Design
Fenton Whelan Design is a London-based interior design firm renowned for its bespoke, luxurious, and timeless interiors. With meticulous attention to detail and an unwavering commitment to excellence, we create sophisticated spaces that seamlessly blend heritage with contemporary living. Our portfolio spans high-end residential, hospitality, and commercial projects, each tailored to reflect the unique personality and lifestyle of our clients. By combining innovation with craftsmanship, we transform spaces into refined, elegant environments that stand the test of time.
This week’s instalment of the SBID Icon Insights series features MKV Design. MKV Design is internationally recognised for combining visionary use of space with design that reaches out beyond trends to create commercially astute, innovative and delightfully surprising work.
Our 10-year re-creation of Bürgenstock Resort overlooking Lake Lucerne in Switzerland exemplifies the diversity of our work because it is a collection of so many different parts, each a one-off project in itself - a new hotel in a modern vernacular, a heritage hotel refurbished in a grand fin-de-siècle manner, ultra luxury residences in a new property built behind an original 19th Century façade, a huge Zen-like spa, restaurants and so on, each with their own distinctive character. However, we planned and designed all these places to “click” together and create a homogenous destination.
In the hospitality sector, design is becoming much more human centric. The industry is now looking at a lot more than aesthetics – the changing demographics of guests for example, the growth in private groups of family and friends travelling together and, as business travel returns, the more nuanced expectations of many guests for a work/leisure experience. It is interesting to note the influence of residential design. Over recent years, hospitality design trends have led the way and had impact on residential design, but the barometer has swung and now it is now aspects of residential design, especially the notion of highly personalised environments, that are shaping hospitality design.
In the world of hospitality, many of the most treasured establishments are housed in old buildings and, as designers, we restore, refurbish and repurpose these legacy buildings. We also repurpose and restore antique pieces. Both buildings and their contents have a key role to play in telling the unique story that guests are eager to find. For much the same reason, we like to incorporate local materials, colour palette, crafts and artwork and, of course, buying locally and supporting neighbouring communities are inherently more sustainable than sourcing from far afield. The great thing now is that the luxury experience and sustainability are recognised as totally compatible, and increasingly guests are prepared to pay a premium to stay in a hotel that achieves both goals.
They drive what we design. As far back as some 15 years ago, we created a concept installation that proposed the advent of flexible hotel guestrooms which, enabled by technology together with innovative design, could easily adapt through work, rest and play scenarios. More recently, when the man-made pollution of our oceans was just becoming headline news, we designed another installation that stripped back the concept of luxury on a paradise island to what really matters – seamless engagement with the environment in a landscape as nature intended. In the real world of our projects, we integrate technology, but are not victims to it, and like to utilise new materials and systems whenever they might benefit operations and the guest experience.
In addition to Bürgenstock, another resort project was and remains seminal – Costa Navarino in Greece. We began our work with the client not long after MKV was founded. The guiding spirit of the vision was to create a premium, sustainably driven destination in Messinia – a beautiful and historic part of the country – bringing opportunity and prosperity to the neighbouring communities. The first phase of work included the design of two luxury hotels, the Agora village, a large conference centre, a spa and a golf clubhouse. Since then, we have worked on additional facilities as the resort expanded, as well as occasional refurbishments. In 2023, we completed the W Costa Navarino, Greece’s first W hotel, and we have just delivered a five-bedroom Mandarin Oriental villa. Costa Navarino is a celebration of its natural location. It offers a contemporary experience but one rich in the stories and traditions of its region as well as engagement with the landscape.
Both Bürgenstock Resort and Costa Navarino feel like they belong in their location, as if they are growing out of the very land and legacy of their context.
Yes, I am one of the founding partners of Kindling, a biennial competition for students of architecture & design which launched in 2022. The inaugural edition aimed to highlight the work of Ukrainian students, inviting them to submit their concept for a new hotel in Ukraine when the war with Russia was over. More than 40 students participated, and we brought the winners to London to celebrate and enjoy a long weekend in the capital. The current edition, is open to students across Europe. Subtitled Sanctuary, it is inviting them to design places of hospitality which welcome, nurture and help break down barriers, as well as which cater for the practical needs of those who are displaced from home, whatever the cause.
In our opinion, collaboration with manufacturers, suppliers and artisans is paramount. What they contribute to projects is as equally important as the design itself. So, MKV has many long-term relationships with all three groups. However, this doesn’t mean we are not open to new project partnerships – far from it!
About MKV Design
Maria Vafiadis established MKV Design in London in 2000 after an early career which took her from Athens to Milan and Vienna and onto the UK. Since then, she has cultivated a business which has worked in Europe, the Middle East and Africa and is internationally recognised for combining visionary use of space with design that reaches out beyond trends to create commercially astute, innovative and delightfully surprising work. Projects include a multitude of prestigious hotels and resorts, both new-build and heritage, spas, restaurants and golf clubs as well as residences. Celebrated as a practice of distinction, MKV has been garlanded with numerous design awards, most recently: AHEAD Europe Best Resort, Gold Key Best Hotel Luxury, World Best Spa Design and Hospitality Design Guestrooms Luxury.
This week’s instalment of the SBID Icon Insights series features Ellis Design Studio. The multi-award-winning hospitality interior design studio create daring, conceptually driven interiors, infused with depth and meaning, which are beautifully cinematic, yet anchored in a rich sense of provenance and narrative.
Upstairs at the 1878 – the design is infused with a strong sense of storytelling and a clearly expressed design narrative. The space has a sense of the unexpected and is imbued with vintage-inspired glamour.
At the project’s inception, our team works closely to explore and delve deeply into the essence of the design narrative. This creative collaboration informs all elements of the design process, which continues throughout the design process, to ensure a consistent and clearly articulated design vision.
Interiors are continually being shaped by forces within the broader world around us. We believe sustainability, tech integration and experience-led/experiential interiors will become ever-more important influences shaping the direction of interiors.
As a Studio, we enjoy the challenge of exploring a wide range of design styles. Our approach is based around consistently striving to weave a cohesive narrative throughout the design scheme and communicate the concept through carefully considered touchpoints within the design.
A significant portion of our work is based around the fusion of physical and digital design touchpoints in a luxury design setting. We have become leaders in the creation of spaces with a strong design narrative and a tech enabled immersive element.
Due to the complexity of our designs, we work closely with architects and engineers to bring our creative visions to life. We collaborate with architects on spatial, technical and statutory matters and with structural engineers on a broad range of design elements, including feature bars as well as collaborating to create structures for supporting and suspending ‘showstopper’ elements within out design schemes.
The Studio works with a vast array of suppliers, and we continually seek out new relationships to ensure we’re continually discovering new design approaches. We also work with a range of artists and artisans including fine artists, metal workers, glass blowers, ceramicists, furniture makers etc to help bring our designs to life.
About Ellis Design Studio
Ellis Design Studio is multi-award-winning hospitality interior design studio, based in London. We create daring, conceptually driven interiors, infused with depth and meaning, which are beautifully cinematic, yet anchored in a rich sense of provenance and narrative. We create immersive concepts and extraordinary, memorable, inspiring destinations. Ellis Design Studio specialises in hospitality interior design projects in the UK and internationally. The Studio comprises a strong team with extensive experience across the hospitality sector, including bars, restaurants, 4&5 star hotels, competitive socialising venues, experiential venues and private member’s clubs. Working with clients like Live Nation, IMG, Inception Group, M&C Saatchi & Historic Royal Palaces, we elevate the guest experience, creating immersive, vibrant, surprising and unexpected social spaces.
This week’s instalment of the SBID Icon Insights series features Muza Lab. The studio believe in creating authentic connections to the places they design for. The process for all of their projects hinges on understanding their environment, both geographically and culturally, and reflecting this in their designs.
Every project embodies our approach to design. Our recent project, Royal Mansour Tamuda Bay, captures so much of what defines us. The site itself told the story. Shells scattered along the beach, the warm terracotta tones of the landscape, and the ever-present view of the Rif Mountains. We used those cues to shape a palette, to guide our use of material and craft, and to root the project in its surroundings. We worked closely with Moroccan artisans to reinterpret traditional techniques - carved plaster, hand-chiselled wood, intricate mosaics - each infused with the patterns and tones of the region.
We are seeing a move away from uniformity and polish toward spaces that feel human and connected. There is a desire for warmth, for meaning, for stories that unfold slowly. People want to stay in places that make them feel something, that speak to the culture and history of where they are. We see craft, heritage, and material honesty shaping what comes next.
Sustainability is not a separate idea. It is a way of thinking that is at the core of Muza Lab. We work with local makers, use materials that are responsibly sourced, and design for longevity. We work with artisans and brilliant suppliers that always champion craftsmanship over mass production, which is of course necessary for the kind of pieces our projects call for. It’s also just the simple factors of designing around your environment and in designing spaces that last well beyond a trend.
Technology should support a space, not overwhelm it. When used with care, it helps create comfort and efficiency, but it should never interrupt the human experience. We use innovation to refine our designs, to elevate craft, or to bring new potential to traditional techniques. But the heart of the project must always be emotional and grounded.
Stay open. Stay curious. Keep asking questions and don’t be afraid to explore paths that are unfamiliar. Spend time understanding the stories behind materials and traditions. Design is not about impressing people. It is about making them feel something. And that begins with learning how to listen.
We believe in nurturing talent. Our studio is built on the idea of learning something new every day. We support young designers by aiming to inspire, sharing knowledge, and creating an environment where ideas are welcomed and explored. We talk at universities and colleges all over the world to share this perspective and beliefs around the power of design, and how to achieve them.
We work with an incredible network of artisans, suppliers, and makers from around the world. Many of them we return to again and again, not just because of their skill but because of the trust and understanding we have built together. Fabric suppliers like Pierre Frey and Dedar, wallpaper from the likes of Elitis and degournay, or bespoke work with teams of local artisans - these partnerships allow us to create custom pieces that are completely unique to each project. It is that level of connection that brings authenticity to the work.
About Muza Lab
We believe in creating authentic connections to the places we design for. The process for all of our projects hinges on understanding their environment, both geographically and culturally, and reflecting this in their designs. We use textures, patterns and colours to bridge the past and present through contemporary design, in a way that evokes memory, history and the soul of a destination. It is within the minute stitches, handwoven fabrics, and bespoke touches that a story unfolds, connecting guests with the cultural heartbeat of a locale. By working closely with artisans, we celebrate not only their skill but the stories behind each form. Our spaces are where people go to share special moments with those most precious to them. Our aim is simple: to make these moments rich with feelings that can’t be shaken; to create settings for stories that are held close to the heart, and told again and again.
This week’s instalment of the SBID Icon Insights series features Elicyon. The multidisciplinary studio offers luxury interior design, architecture and project management services across residential, commercial, retail and hospitality disciplines.
Our recent project in the heart of Mayfair, London, 60 Curzon, embodies Elicyon’s design philosophy. It transforms an expansive apartment within an Art Deco building into a serene, sophisticated sanctuary by combining contemporary elements with heritage details. Bespoke joinery, custom lighting, and a curated palette of organic tones create an elegant yet functional home that integrates elegance and luxurious living at its core.
As a studio, Elicyon embraces innovation and new technologies, from 3D modelling to harnessing AI tools, without compromising the human touch that defines our work. Regular research, attending global design fairs, and collaborating with forward-thinking artisans help us stay ahead of industry trends.
We foresee a continued emphasis on sustainability, wellness-driven design, and technology integration. Spaces will increasingly focus on multifunctionality, biophilic elements, and timeless aesthetics that transcend fleeting trends.
Sustainability is always a consideration of every major project. From eco-friendly materials and the minimisation of waste, to partnering with suppliers and craftspeople that share our commitment to responsible practices. For example, in Regent’s Crescent, we worked with leading British manufacturer, Bill Cyendert, whose ethical practices on site meant that waste minimal. We also worked hard to preserve existing elements, such as hardwood floors and door hardware where possible, while introducing sustainable finishes and materials throughout.
Elicyon stands out for its ability to marry architectural integrity with luxurious, bespoke interiors. Our client-first approach, dedication to innovation – whether its technology or materials, and craftsmanship distinguish us as leaders in the field.
Regent’s Crescent, London, is a standout project. By seamlessly blending contemporary functionality with the historic grandeur of the Grade II listed building, we created a home that feels elegant, timeless, and sustainable. The project showcases our ability as a studio to respect heritage while introducing modernity.
The primary challenge was balancing the preservation of the building’s listed features with the client’s desire for a contemporary space. By carefully curating materials and reconfiguring spaces with thoughtful interventions, we delivered a solution that honours both the past and the present.
Our partnerships with like-minded artisans and suppliers are central to our success. From bespoke joinery to handcrafted furniture, these collaborations allow us to deliver exceptional quality and innovation in every project.
About Elicyon
Founded in 2014 by Charu Gandhi, Elicyon is a RIBA-registered multidisciplinary studio offering luxury interior design, architecture and project management services across residential, commercial, retail and hospitality disciplines. Our 35-strong team are proud to have completed multi-award-winning projects both in the UK and worldwide. The combined skills of the Elicyon team, and the studio’s extensive international network of highly skilled consultants, artisans and craftspeople, allows clients to experience a world-class and consummate design process. With a rigorous approach to design detail across the disciplines, and a deep understanding of the project stages, Elicyon are perfectly placed to manage projects from conception to completion. The team’s masterful studio professionals are primed to create flawless interiors with creative integrity, no matter the complexity or scope of the brief.
Jonathan Clark, Creative Director at Shelved, has given his insights into the industry.
Shelved specialises in modular storage and shelving solutions that blend style and function for modern interiors.
Shelved was launched in May 2021 as a direct-to-consumer extension of Rack Systems Ltd, a long-established British manufacturer of commercial furniture components. Based in rural North Yorkshire, Shelved was founded on the vision to bring high quality, modular furniture directly into people’s homes—with over 30 years of manufacturing expertise behind it.
The concept began as a commercial, adaptable shelving system. Realising its potential in residential spaces, Creative Director, Jonathan Clark, reimagined it for the home, building the brand and product range and including nuances to suit this market. Behind the scenes the team developed the product, ensuring specification and assembly were made as simple as possible, via our online product configurator and by adding a patent pending “click together” assembly system for ease and longevity.
Modularity & Customisation: Built around a 40 × 40 cm grid, the Shelved system empowers designers and clients to create storage or display solutions that fit their space and functional needs.
Configurator Plus AR Tools: The intuitive 3D product configurator allows you to create, customise, and visualise designs in real time. Even better, the augmented reality (AR) feature lets you see the design in situ before ordering.
High-Quality, Made in Britain: All furniture is designed and manufactured in Shelved’s North Yorkshire factory. The steel framework, panels, all components—and even packaging—are UK-made and delivered directly, offering both quality and value.
Sustainability & Longevity: With durable steel, recyclable materials, and a re-configurable nature, products are built to adapt, not to be thrown away, fully aligning with sustainable design principles.
Shelved occupies a unique modular, made‑in‑Britain furniture niche, blending industrial robustness with interior design flexibility. Its modular system isn’t just functional; it evolves with the user’s lifestyle and aesthetic, offering long-term value, customisation, and reduced waste. This stands in contrast to typical flat-pack furniture, which is often disposable and hard to adapt.
Being accredited by Made in Britain reinforces Shelved’s commitment to quality, sustainability, and ethical manufacturing standards.
Free Design Service: Shelved offers a complimentary one-to-one design consultation. Designers can share client needs in the form of dimensions, style, function—and the Shelved team delivers thoughtful proposals and works through revisions as needed.
Trade pricing: We recognise the valuable contribution and benefit of working with interior design professionals, and are keen to reward and support partners that specify our product. We offer incentivised pricing to ensure the partnerships are mutually beneficial for all involved.
Trade Accounts & Galleries: There’s a dedicated Trade Gallery and collections, like Commercial Spaces, specifically tailored for design professionals.
Configurator & AR Tools: Designers benefit from powerful tools to iterate designs with clients visually and interactively.
One of our proudest moments this year was completing and delivering one of our largest single configurations to date for renowned artist Paul Kenton. Designed specifically for his studio space, this bespoke three-sided installation brought together a variety of elements—vinyl storage, integrated planters, and a mix of open and closed shelving—into one cohesive, functional, and visually striking design.
This was a truly substantial configuration that showcased the full potential of our modular system, combining practicality with aesthetic impact. Seeing it installed in Paul’s creative workspace was a real testament to how Shelved can deliver on large-scale, highly tailored projects without compromising on our core principles of quality, adaptability, and British manufacturing.
We were also thrilled to collaborate with Zara and Giuliano of @thefoxesmaltings, whose stunning home was featured on Grand Designs. Bringing their vision to life was an absolute joy—from the first design discussions to the final installation, every step was infused with creativity and attention to detail. Their project was a perfect showcase of how Shelved can seamlessly blend into a bold, architecturally ambitious interior, adding both functionality and a refined, custom aesthetic. Being part of a home with such a captivating story, and seeing it celebrated on a national stage, was incredibly rewarding for our whole team.
Feature & Media Walls: Customers are embracing bespoke media installations combining open shelving with concealed storage—often blending materials like oak, anthracite, and brass pins for a balanced and stylish look.
Room Dividers: Modular units are increasingly used as statement room dividers, adding both function and artistry to open-plan spaces.
Material Mixing & Minimalism: Contrasting white minimalist frameworks with warm wood accents, peeking brass hardware—there’s a strong lean towards subtle minimalism and texture contrast.
Demand for Flexible, Eco-Conscious Design: As lifestyles continue to shift—working from home, changing spaces, sustainability focus—designers and clients will seek furniture that’s adaptable, durable, and eco-friendly.
Tech-Integrated Planning: Visual tools like 3D configurators and AR will become more standard in client engagement and project development.
Customisation as Standard: “One-size-fits-all” is fading; there’s a growing expectation for furniture tailored to personal style, storage, and spatial needs.
Shelved is well-positioned in each of these trends.
We’re currently developing two brand-new ranges that will take everything people love about Shelved to the next level. These collections will still embody the core principles that define us: exceptional quality, British manufacturing, modular configurability, and adaptable design - but will push those values further than ever before.
Both ranges will offer greater dimensional control and expanded customisation options, giving designers and clients even more freedom to create perfectly tailored solutions for their space. By enhancing the precision and flexibility of our designs, we’re making it possible to achieve a truly bespoke feel while maintaining the ease, durability, and timeless aesthetic that Shelved is known for.
As an SBID Accredited Industry Partner, Shelved gains recognition within the interior design community as a trusted, innovative and quality-led collaborator. It aligns Shelved with the professional values of SBID—design excellence, ethical practice, and peer-networking—reinforcing the brand as a credible, design-focused furniture partner. Plus, it enhances visibility among interior designers looking for adaptable, stylish, and sustainable storage solutions.
About Shelved
Shelved specialises in modular storage and shelving solutions that blend style and function for modern interiors. With our innovative online product configurator, customers can design their own unique shelving system tailored to their needs and space. Every Shelved product is made in Britain using high-quality materials, ensuring durability and timeless appeal. From home offices to living rooms and commercial spaces, our flexible systems adapt to any environment. Discover the freedom to customise your storage with Shelved—where thoughtful design meets British craftsmanship, and every detail is created with you in mind. Transform your space with shelving made for you.
Jeff Vanhinsbergh, Director at stoneCIRCLE, has given his insights into the industry.
stoneCIRCLE is a family-run company that fabricates and installs stone for commercial and residential projects. We work with designers, architects and their clients on everything from retail stores, hotels and commercial projects to residential projects for some of the most prestigious developers, and private clients. We also collaborate with artists on public art and monuments.
Everything we do is bespoke: produced to the client’s specification in the stone of their choice, with expert technical advice available to assist in making sure that the stone chosen is appropriate for the intended use, be that interior or exterior.
The company started in 1968 as B&V Masonry Ltd, and adopted the stoneCIRCLE brand in the early 2000s. Over the years, we have grown to become one of the biggest stone fabricators in the UK, known for the quality of our products and service. We are based in Basingstoke where we have been since the company started. We use a mixture of the latest technology, including CNC-equipped saws and waterjet cutters, and traditional hand-finishing techniques which allow us to finish our products to the highest standard.
We have our own installation teams who ensure that the installation is also carried out on time and to a very high standard.
Stone has been used in interior design for millennia for good reason. It is beautiful, durable and immediately imparts a feeling of luxury.
There are many different types and colours of stone which allows the designer to pick those that suit the look and feel that they are trying to create. We can manufacture intricate patterns in inlaid marble for floors, or book match slabs for feature walls. It is also possible to add fine details by carving into the stone.
Stone is an extremely versatile material, that lends itself to use in both interiors and exteriors, and adds a feeling of opulence. It is also durable, lasting several lifetimes if properly cared for. It is one of the most sustainable construction and design materials, needing little energy to produce, long-lasting and fully recyclable/reusable at end of life.
We work directly with interior designers on their projects, advising them as to the most suitable type of stone to achieve the look that they are after, and suggesting alternatives where appropriate. We have decades of experience in this industry and can guide the designer through the specification and fit out process from first concept to installation and final sign off.
From October to January, we were running four Harrods projects concurrently and managed to get them all out of the door and installed on time.
More natural materials, marbles are increasingly popular. Some clients are being more adventurous with colours and types of marble, so there has been a bigger range of different marbles coming through the factory.
We are working on several exciting projects but are not allowed to disclose the details at this stage.
It gives us the opportunity to work closely with designers and become involved in projects further upstream. It’s exciting to be part of a professional association with high standards.
About stoneCIRCLE
stoneCIRCLE fabricates and installs stone for commercial and residential projects working with designers, architects and their clients. The company’s work encompasses retail, in particular Harrods; hotels – they install stone to public areas, swimming pools, spas, suites and guest bathrooms; commercial; and residential for some of the most prestigious developers, and private clients. They also often work on public art and monuments. All work is bespoke: produced to the client’s specification in the stone of their choice, with technical advice available to assist in making sure that the stone chosen is appropriate for the intended use, be that interior or exterior.
Victoria Moshchynska, Founder of Victoria Moshchynska Interior Design & Styling, has given her insights into the industry.
I have been working as an interior designer since 2008, starting my career in Kyiv as a co-founder and partner at ID4U Studio. Since 2022, I’ve been based in London, working independently under my own name — Victoria Moshchynska Interior Design & Styling.
I’ve been drawn to beautiful interiors since my university years. Even as a student, I found myself deeply interested in how space can be organised—not just visually, but functionally. It started at my parents’ home, then in my first apartment, and soon I was helping friends with their spaces too. I had a natural ability to make small apartments feel more spacious, well-planned, and harmonious.
After graduating with a degree in analytics, I decided to study interior design—not with the intention to change careers, but purely out of passion. But within a year, I was already creating projects for friends and family. I quickly realised that interior design brought me much more energy and inspiration than my original profession. That’s when I made the decision to fully commit to this path—and I’ve never looked back.
What I enjoy most is the transformation process—how even the smallest changes can make a big impact. Sometimes, shifting a wall by just 15 centimetres can completely improve how a space functions. Or a previously unused corner becomes a much-needed and highly practical storage area. This kind of spatial planning and zoning is one of my favourite parts of the job. A well-thought-out storage layout, for example, can bring real relief to people’s everyday lives.
I also love the creative challenge of finding the perfect balance between aesthetics and functionality. Each project is like solving a unique puzzle: understanding the client’s lifestyle, their habits, their emotional connection to space—and then translating that into a design that reflects who they are.
It’s incredibly fulfilling to create homes that not only look beautiful but also feel effortless to live in.
One of the most memorable highlights in my career was receiving the SBID International Design Award in 2022. Being recognised by such a respected global institution was a true honour and a powerful confirmation of the design values I’ve built my practice on.
What made this moment even more meaningful was the timing—it happened shortly after I was forced to relocate to London with my family due to the war in Ukraine. It was a very challenging period, having to start everything from scratch in a new country. This award became an incredible source of motivation and strength. It reminded me that even in the most uncertain times, creativity and passion can still lead to recognition and new opportunities.
While I’ve had experience working with office spaces and hospitality projects, my true passion lies in designing residential interiors—homes and apartments. There is something deeply personal and fulfilling about shaping the spaces where people live, rest, grow, and create memories.
I enjoy going deeper into people’s everyday lives—understanding their routines, habits, dreams—and then tailoring the environment to truly support and reflect their lifestyle. For me, it’s not just about beautiful design; it’s about creating spaces that feel like home in every sense of the word.
One of the most challenging aspects of interior design is managing all the moving parts—design, timelines, budgets, suppliers, contractors—while ensuring the client’s vision is not only preserved but elevated. Many people think interior design is purely creative, but in reality, it requires a great deal of structure and organisation. My analytical mindset and background really help me manage the process efficiently and make logical decisions under pressure.
And let’s not forget the “human” side of the job—sometimes, being an interior designer means also being a part-time therapist. Especially when two people are involved in the decision-making process! Navigating different tastes, opinions, and the occasional “I can’t live with that wallpaper” moment takes diplomacy, empathy, and a good sense of humour. But when it all comes together and both clients are happy—it’s pure magic.
I wish I had known how much of interior design is actually about communication, negotiation, and project management—not just creativity. You come into the field full of inspiration, ready to create beautiful spaces, and quickly realise that ideas are only quarter of the story. Bringing them to life means dealing with budgets, delays, technical limitations, and lots of different personalities.
I also didn’t fully realise how emotionally invested clients can be in the process. You're not just designing a space—you’re helping shape how people live. That level of responsibility is huge, but also incredibly meaningful once you learn how to handle it with care and confidence.
Travel as much as you can, see as much as possible, and train your eye constantly. Inspiration is everywhere—in architecture, in nature, in cultures, in everyday details. The more you see, the sharper your design instinct becomes.
And one more thing—take a course on client communication! Trust me, it’ll be more useful than half the design software out there. Being able to understand, guide, and sometimes gently negotiate with clients is a skill that will save you a lot of stress (and revisions).
With the growing integration of AI and digital tools, basic interior planning is becoming more accessible to everyone. More people will be able to create simple design concepts themselves, which will inevitably reduce the demand for designers at the entry level. Only those professionals who bring real depth—strategic thinking, emotional intelligence, strong spatial planning, and a highly personalised approach—will remain in high demand.
In a way, the role of the designer is shifting from just “making things look good” to being a creative strategist and experience curator.
As a designer originally from Ukraine, becoming an SBID Accredited Interior Designer represents an important step in receiving recognition on an international level. It reflects the standards I hold myself to in my work and aligns with my commitment to professionalism and quality in every project.
For me, it’s also a way to show clients—especially in a new market like the UK—that I bring both experience and accountability to the design process.
About Victoria Moshchynska Interior Design & Styling
Victoria Moshchynska is an award-winning interior designer with a refined contemporary approach and over 15 years of experience in the field. Since 2008, she has been creating stylish, functional, and personalized interiors for clients across various lifestyles. As an SBID Award winner, her work is recognized for its balance of elegance, comfort, and practicality. Victoria offers a full range of services, including full-cycle interior design projects, furnishing, decorating, renovation, and consulting. Her thoughtful use of materials, lighting, color, and layout transforms both empty homes and existing spaces into harmonious, curated environments tailored to the people who live in them.
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