Design Practice: G.A Group
Location: London, New York, Kuala Lumpur, Budapest, and Shanghai
G.A Group is a dedicated design studio, specialising in luxury hospitality design for over 35 years. United by a shared passion for ground-breaking design, wherever the brief takes us, our driving philosophy is one of Restless Curiosity.
All our projects are vastly diverse in terms of locale and style and we are recognised worldwide for the quality of our work and our ability to respond to different environments incorporating local architecture and cultural references into our concepts.
Effective design should resonate with its intended audiences. Design that resonates can only be the natural conclusion of a process that starts with listening and learning about people, behaviors and the world in which we live.
G.A Group was founded in 1985 by two individuals with a deep-rooted passion for hospitality design. One of the founders, having worked with Marriott, recognised an opportunity to elevate the guest experience through meticulously detailed and quality design and a commitment to luxury service. At a time when the industry was far less diverse, G.A Group emerged with a fresh perspective, shaping hospitality design with a focus on creativity, craftsmanship, and an unwavering dedication to excellence. Today, while the landscape has evolved, our core mission remains unchanged: to craft immersive and memorable spaces that resonate with guests worldwide.
At G.A Group, our philosophy is rooted in restless curiosity. A mindset that fuels our adventurous spirit and pushes us to explore beyond the expected. This drive to discover new possibilities shapes every project we undertake. We immerse ourselves in the story behind each space - delving into its people, culture, and context - to craft compelling and unique narratives that resonate on a deeper level. It is this passion for discovery that allows us to create truly exceptional and meaningful hospitality experiences.
We are a creative studio dedicated to discovering the untapped potential in every project. We go beyond the confines of the brief to uncover new layers of expression and purpose, adding depth and offering fresh perspectives. Our goal is to expand on the project's original ideas, creating something truly unique.
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