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Joe C Dogan, Founder of Dogan London, has given his insights into the industry.

Dogan London
Dogan London

What are the origins of the brand?

Dogan London was established in 2002 in London, inspired by founder Joe C Dogan’s vision to combine traditional craftsmanship with contemporary design. What began as a small bespoke workshop has evolved into an internationally recognized name in furniture manufacturing, serving clients across the globe. Rooted in a passion for creating high-quality, tailored furniture, the brand initially focused on crafting unique pieces for residential projects before expanding into hospitality, commercial, and luxury sectors. Over the years, Dogan London has become synonymous with timeless designs, exceptional service, and unparalleled attention to detail. Drawing from a rich heritage of design and craftsmanship, the company continues to innovate, blending modern techniques with sustainable practices to deliver furniture that is both functional and beautiful. Today, our dedication to bespoke solutions and a client-centric approach remains at the core of what we do, making us a trusted partner for leading designers and architects worldwide.

Dogan London

How do your products and services enhance interior design projects?

At Dogan London, we view furniture as more than just functional items; we see it as an integral part of a space's narrative. Our bespoke solutions are designed to align seamlessly with the creative vision of each project, whether it’s a high-end hotel, a stylish office, or a private residence. By offering fully customizable designs, we ensure that our furniture complements the aesthetic, spatial, and functional requirements of the interiors. Our pieces are crafted using premium materials such as Iroko timber, which combines durability with elegance, ensuring that they not only enhance the visual appeal of a space but also stand the test of time. We also work closely with designers to ensure our creations reflect their design ethos while addressing the practical needs of the end user. Ultimately, our commitment to quality craftsmanship and attention to detail elevates interiors, transforming them into cohesive, inspiring environments.

Dogan London

What value does your specialist sector add to the industry?

Dogan London’s expertise in bespoke furniture manufacturing provides unmatched value to the interior design industry. By offering tailored solutions, we empower designers and architects to create truly unique spaces that reflect their clients’ individuality and style. Our ability to customize every detail, from materials and finishes to dimensions and functionality, ensures that each piece is as exclusive as the project it’s designed for. Furthermore, our commitment to using high-quality and sustainable materials, such as Iroko timber, reinforces our dedication to longevity and environmental responsibility. In a market where originality and quality are paramount, our specialist sector delivers the craftsmanship and attention to detail needed to bring ambitious design concepts to life. By blending artistry with practicality, we help shape spaces that are not only aesthetically stunning but also highly functional, making a lasting impact on the design industry.

Dogan London

How do you work with interior designers?

Collaboration lies at the heart of Dogan London’s approach to working with interior designers. We partner with designers from the initial concept stage through to installation, ensuring that every piece of furniture complements the project’s overall vision. Our process begins with in-depth consultations to understand the design objectives, functional requirements, and specific client needs. Using project management tools like Monday.com, we provide regular updates, share progress images, and maintain clear communication throughout the manufacturing process. Designers are encouraged to visit our workshop to review prototypes and provide feedback, ensuring every detail meets their expectations. We pride ourselves on being flexible and responsive, adapting to changes and offering solutions to challenges that may arise. Whether it’s creating a one-of-a-kind statement piece or furnishing an entire project, our goal is to be a reliable partner who enhances the designer’s creative vision and ensures the client’s satisfaction.

Dogan London

What has been your most significant company highlight or success from the past year?

This past year has been monumental for Dogan London, with several high-profile projects showcasing our craftsmanship and expanding our reach. A standout highlight was our collaboration with The Ned in Qatar, where we supplied bespoke furniture for a luxurious hospitality setting. This project not only exemplified our ability to deliver complex designs on a large scale but also solidified our presence in the competitive Middle Eastern market. Additionally, our continued working with Soho House on various projects, including the Soho House in Strand and great to be part of Martin Brudnzki Design Bachalania, underscored our capacity to meet tight deadlines while maintaining exceptional quality. Another significant milestone was the growing demand from private clients, reflecting our adaptability and reputation in the luxury furniture market. These achievements reaffirm our commitment to excellence and our ability to deliver unique, tailored solutions that leave a lasting impression.

Dogan London

What are the latest trends you’ve noticed in your client’s requests?

In recent months, we’ve observed a growing demand for multifunctional furniture that balances practicality with sophisticated design. Clients are increasingly prioritizing sustainable materials like Iroko timber, aligning with global trends toward eco-friendly living. Neutral tones paired with bold, statement accents are also gaining popularity, reflecting a desire for timeless yet modern aesthetics. Personalization is a key trend, with clients requesting unique details such as intricate patterns, custom finishes, and tailored dimensions to suit their individual tastes and needs. Another notable trend is the integration of technology within furniture, such as hidden charging stations and modular designs that adapt to hybrid work environments. These evolving preferences highlight the importance of flexibility, sustainability, and functionality in today’s interior design projects, and we’re proud to adapt and innovate to meet these demands.

Dogan London

How do you see the interior design industry evolving in the year ahead?

The interior design industry is poised to embrace a future defined by sustainability, innovation, and adaptability. As clients become more environmentally conscious, the demand for sustainable materials and processes will continue to grow, encouraging designers and manufacturers to prioritize eco-friendly practices. Advances in digital technology, such as virtual reality and AI-driven design tools, are likely to play an increasingly significant role in the design process, enabling more efficient collaboration and customization. Additionally, the rise of hybrid living and working spaces will drive the need for adaptable, multifunctional furniture that blends aesthetics with practicality. Wellness-focused designs, incorporating natural elements and biophilic principles, will also take centre stage as people seek environments that promote health and tranquillity. At Dogan London, we’re excited to contribute to this evolution by offering innovative, sustainable solutions that meet the changing needs of the industry.

Dogan London

Is there anything new you are excited to be working on?

We’re thrilled to be launching our outdoor furniture brand, Suyla by DGN London, which celebrates outdoor living with stylish and durable designs. This new range reflects our commitment to craftsmanship and innovation, using high-quality materials to create pieces that are both functional and visually striking. Additionally, we’re expanding our presence in the Middle Eastern market, driven by growing interest in our bespoke offerings following successful projects like The Ned in Qatar. We’re also exploring new collaborations with leading interior designers, pushing the boundaries of what’s possible in bespoke furniture manufacturing. These initiatives mark an exciting chapter for Dogan London as we continue to evolve and adapt to the needs of our clients while maintaining our dedication to quality and service excellence.

What does being an SBID Accredited Industry Partner mean to you?

Being an SBID Accredited Industry Partner is a significant honour and a testament to Dogan London’s commitment to excellence in design and craftsmanship. This accreditation places us among a distinguished group of professionals recognized for their contributions to the interior design industry. It reinforces our credibility and strengthens our position as a trusted partner for designers and architects worldwide. For us, this partnership is not just about recognition; it’s an opportunity to connect with a vibrant community of design professionals, share knowledge, and collaborate on innovative projects. It also serves as a platform to showcase our bespoke furniture solutions and highlight the value we bring to high-end interior projects. Ultimately, being an SBID partner reflects our dedication to setting and maintaining the highest standards in the industry.

Joe C Dogan, Founder of Dogan London

About Dogan London Limited

Dogan London specializes in bespoke, handcrafted furniture tailored to enhance commercial and residential interiors. With a focus on premium materials of requested timber choices and meticulous attention to detail, they provide custom designs, global supply, and reupholstery services. Their London showroom offers personalized consultations, making them a trusted partner for interior designers seeking unique, high-quality pieces.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Claudine Murphy, Founder and Lead Designer at Doverfield Designs, has given her insights into the industry.

I started out my career working in exhibition management for commercial art galleries where my days ranged from working with artist studios on how to make their visions for exhibitions come to life (indoor pool anyone? and yes, we did make that happen!) to working with clients on curating artwork for their homes across the globe.

I’m no stranger to understanding spaces and how each element can affect your experience in a room. This led to a natural progression from the gallery world into interior design. I trained at KLC School of Design and went on to work with several London based design studios (These White Walls, Nefarious Design & Studio RioLondon).

I set up Doverfield Designs in 2023 and have been lucky to work on some great projects with even greater clients!

Why did you want to work in the interior design profession?

It wasn’t something I had always dreamed of but working in art galleries I really understood how people experience a space and the journey it can take them on. A huge part of that job was managing clients, complicated logistics and problem solving. I think most designers would agree that those are some of the most important skills aside from the actual designing.

The shift happened for me after I had worked my way up to managerial roles in 2 galleries and I felt like I was ready for my next challenge. Interiors was a natural progression and so I retrained and set about working my way up in this industry.

Doverfield Designs
Doverfield Designs

Which elements of your profession do you enjoy the most?

One of the most rewarding aspects of interior design is the opportunity to create spaces that genuinely improve people’s lives. The ability to design environments that support our client’s lifestyles and needs is incredibly fulfilling. I particularly enjoy the personal connections I build with clients and the challenge of translating their unique preferences and needs into functional, beautiful designs. The process of understanding a client’s vision and then bringing it to life in a way that exceeds their expectations is always a highlight for me.

Then there is the transformation. It’s easy for us to forget where a project started, especially when you see it progress every step of the way. So, seeing the finished results compared with the before is incredibly rewarding.

Doverfield Designs

What has been your most memorable career highlight from the past year?

I think having a 6 double page spread in an interior’s publication (Kitchens, Bedrooms & Bathrooms) a few months into opening the studio will always be a proud moment.

I wrote a list of goals I’d like to achieve and that was pretty high up so I can’t believe it happened so quickly. It was a great experience walking into shops and being able to pick it up off the shelf, flick through and see my work!

Doverfield Designs
Doverfield Designs

What are your favourite types of projects to work on and why?

I particularly enjoy working on residential projects because they allow me to create deeply personal spaces that reflect the client's individual style and lifestyle. There’s something incredibly rewarding about taking a house and transforming it into a home where people feel comfortable and at ease.

I also enjoy the creative challenge of balancing aesthetics with functionality—every decision must serve both the emotional and practical needs of our clients.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of interior design is managing client expectations. Every project is a collaboration and aligning a client’s vision with what’s realistically achievable—within time, budget, and space constraints—can be tricky. Clients often come with big dreams, and part of my job is to guide them through the process of prioritising and making informed decisions, while still delivering a design that reflects their desires.

Another challenge is navigating the logistics and coordination between various stakeholders. Keeping everything on track, ensuring deadlines are met, and handling unforeseen issues that arise during construction can be stressful. Despite these challenges, the process of seeing a project through from concept to completion is incredibly rewarding.

Doverfield Designs

What do you wish you knew before working in the field?

One thing I wish I had known earlier in my career is the importance of networking and relationship-building within the industry. Interior design is often a team effort, and forming strong relationships with contractors, suppliers, and other designers can really make a difference in the success of a project.

If you don’t have a reliable team to work with then it really can make or break a project. More often than not you have to learn this the hard way!

Doverfield Designs
Doverfield Designs

If you could give one tip to aspiring designers, what would it be?

My advice to aspiring designers would be to develop a strong foundation in both creativity and practicality. The ability to think outside the box is critical, but it’s equally important to understand the technical aspects of design, from building codes to spatial planning. The most successful designers I know strike a balance between innovation and functionality. The more you learn about materials, construction processes, and how spaces work on a physical level, the better you can bring your creative ideas to life.

Another important tip is to stay curious and never stop learning. The design world is constantly evolving—whether it's new trends, technologies, or materials. Keeping an open mind and being willing to experiment with different styles and methods will help you grow as a designer and stay relevant in the field.

How do you see the interior design industry evolving in the year ahead?

The interior design industry is likely to continue its shift toward more sustainable and eco-friendly practices. Clients are becoming increasingly conscious of the environmental impact of their choices, and designers are responding by sourcing sustainable materials, incorporating energy-efficient solutions, and creating spaces that prioritise health and well-being. This trend is not just about aesthetics but about creating long-lasting, responsible designs that can positively impact the environment.

The industry is also still very much feeling the disruption to the supply of materials from Europe, as new customs regulations, tariffs, and border controls have slowed down imports. This has led to delays in projects, increased costs for materials, and even shortages of certain products, which has required interior designers to be more resourceful and adaptable. Many designers are now more focused on sourcing locally to mitigate the risks of supply chain interruptions.

Claudine Murphy, Founder and Lead Designer at Doverfield Designs
Doverfield Designs

What does being an SBID Accredited Interior Designer mean to you?

Being accredited with the SBID is a huge accomplishment. The rise of interior design in the past few years has been meteoric and the interest in the profession has also increased significantly. What is important to note is that interior design isn’t just about choosing paint colours and fluffing cushions as people sometimes think.

The technical aspects and knowledge you need to have to run a project in a responsible manner is hugely important. We aren’t a regulated industry so by being accredited with the SBID it demonstrates that I am a trained, experienced and therefore qualified interior designer that clients can trust. I feel very proud to display that badge on my website.

About Doverfield Designs

Doverfield Designs is London based interior design studio specialising in full service renovation projects. They craft cosy and inviting homes across London and the surrounding areas with a focus on creating homes that aren’t just beautiful but also functional.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Iliada Rossi, Design Director at Rossi Studio, has given her insights into the industry.

With a passion for architecture and interior design spanning over ten years, Iliada has dedicated her career to transforming spaces into personalised havens. Iliada is known for her excellent communication skills and her ability to listen attentively to clients, translating their ideas into reality. Her attention to detail ensures that every project embodies modern elegance and timeless sophistication, perfectly tailored to each client's lifestyle.

Why did you want to work in the interior design profession?

I was born in Brasília, surrounded by the architectural masterpieces of Oscar Niemeyer, which sparked my love for architecture from a young age. Living in a city where design was at the forefront of everyday life shaped my appreciation for how spaces can influence people. Over the years, my travels around the world deepened my passion for different design styles, cultures, and architectural techniques. I’ve always been inspired by how diverse environments can evoke different emotions and how design can improve daily life. Interior design became the perfect way for me to blend my love for architecture with my creativity and passion for transforming spaces.

Rossi Studio

Which elements of your profession do you enjoy the most?

One of the things I enjoy most is creating spaces that truly reflect my clients’ needs and lifestyle, while adding a touch of my own style to make it unique. I love working closely with my clients, getting to know them on a personal level to understand what they want and need from their spaces. This connection helps me design in a way that feels personal and tailored. Designing is also a creative outlet for me, where I can bring my artistic side to life. Finally, I enjoy the project management side of things, ensuring that every detail is executed as planned and the vision comes to life exactly as imagined.

Rossi Studio

What has been your most memorable career highlight from the past year?

One of the most memorable highlights from the past year was working on a stunning period property from the Arts and Crafts movement. The project gave us the opportunity to preserve and enhance the beautiful original features while incorporating modern touches to inspire the renovation. We designed a few rooms in keeping with the Arts and Crafts style, paying homage to the intricate details of the era. In a separate wing of the house, we undertook a complex architectural project, removing the old service staircase and partitions to open up the space. Alongside the design work, we ensured the house was fully insulated and energy efficient, integrating home automation and modern amenities. It was a comprehensive project that required careful attention to balance modern design elements with the property's historic charm, resulting in one of our most beautiful and fulfilling works.

Rossi Studio

What are your favourite types of projects to work on and why?

My favourite projects are those that involve construction, renovation, or refurbishment, where we can work from concept to completion. I love projects that allow us to manage the entire process through to the final details, offering a full turnkey service to our clients. This approach gives us complete control over the project, ensuring that the design vision is delivered exactly as imagined. It’s incredibly rewarding to see a space transform from initial ideas to a fully finished, functional, and beautiful environment, all while managing the process to ensure everything runs smoothly.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects is managing and coordinating multiple stakeholders and suppliers while ensuring that services and products are delivered to the highest standards. With each project, there are many moving parts—contractors, suppliers, and other professionals—all working towards the same goal. Keeping everything on track and aligned with the project’s vision can be complex. Fortunately, I’m lucky to work with a team that excels at this. Our strong communication, attention to detail, and commitment to excellence ensure that everything runs smoothly and that we always meet or exceed our clients’ expectations. This collaboration makes all the difference in delivering a seamless, high-quality result.

Rossi Studio

What do you wish you knew before working in the field?

Before transitioning into interior design, I had a completely different career. Looking back, I wish I had known just how rewarding it is to bring design projects to life. There’s nothing quite like seeing a space transform and knowing that it will have a lasting impact on my clients’ lives. I also didn’t fully realise how much I would love working with my artistic side—design allows me to express creativity while solving real-world problems. Every project is an opportunity to blend my vision with my client’s needs, creating personal and inspiring spaces. It’s incredibly fulfilling to know that I’m making a difference in how people experience their environments, and I truly cherish the ability to do so every day.

If you could give one tip to aspiring designers, what would it be?

Never stop learning. Interior design is a constantly evolving field, and the more you explore, the more you'll discover new techniques, materials, and perspectives that can elevate your work. It’s truly fulfilling to challenge yourself and grow through every experience. Don’t be afraid to step out of your comfort zone and explore beauty in things that might not be conventional to you. Embrace different styles, cultures, and inspirations from around the world. The richness of diverse ideas will shape your creativity and help you develop your unique design voice. Being open to new ideas and learning from everything around you is what will set you apart and keep your designs fresh and relevant.

Rossi Studio

How do you see the interior design industry evolving in the year ahead?

The interior design industry is constantly evolving, with new trends and innovations shaping the way we create spaces. As we move forward, technology will continue to play a significant role, making interiors not only more functional but also more sustainable. Smart home systems, energy-efficient solutions, and eco-friendly materials will be at the forefront of design, allowing us to create spaces that are both beautiful and responsible. At the same time, the emotional aspect of design will remain key, with the goal of bringing people a sense of comfort and well-being in their environments. As we integrate these advancements, well-designed spaces will continue to inspire and enhance our everyday experiences.

Iliada Rossi, Design Director at Rossi Studio
Rossi Studio

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer is something I’m really proud of! It’s a wonderful recognition of my passion for design and my commitment to upholding the highest standards of quality and professionalism. For me, it’s all about giving my clients confidence that they’re in good hands, knowing I’m dedicated to creating beautiful and functional spaces that truly reflect their needs and lifestyles.

SBID accreditation also motivates me to keep learning and growing. The design world is always evolving, and being part of this amazing community encourages me to stay on top of new trends and innovations so I can bring fresh, exciting ideas to every project. It’s also a great way to connect with other talented designers and share knowledge, which is so inspiring!

About Rossi Studio

At Rossi Studio, we transform houses into personalised, modern homes that exude elegance and timeless luxury. Our comprehensive services ensure a seamless journey from concept to completion, delivering spaces that truly reflect your identity.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Imogen Dent, Design Build Program Specialist at CEDIA, has given her insights into the industry.

What are the origins of the brand?

CEDIA is The Association for Smart Home Professionals: first established in the US more than 30 years ago and now a global body.

A modern professional smart home provides entertainment, convenience, comfort, and security, all custom designed and tailored to suit the lifestyle of your client. CEDIA Smart Home Professionals ensure that the technology within your client’s home is safe, secure, reliable, and easy to use.

In the UK, there are more than 3,700 Smart Home Professional businesses designing and installing professional smart homes across the country.

CEDIA Member - Inspired Dwellings

How do your products and services enhance interior design projects?

If your clients are asking about how technology can be integrated within your interior design, then, you don’t have to be an expert, you just need to know where to find one.

CEDIA is built upon industry leading education and certification, and cutting-edge technology training to ensure that CEDIA members are well-placed to help designers include technology effectively and elegantly within their designs.

CEDIA offers a Finder Service on its website. This allows interior designers to locate their nearest Smart Home Professional.

What value does your specialist sector add to the industry?

A CEDIA smart home professional will make sure that the technology within a property is professionally designed and installed with systems integrated to optimise comfort, performance, reliability and ease of use.

They will also deliver a system that is perfectly attuned to the client’s lifestyle and family needs, and ensure that it blends with the interior design scheme within the home.

CEDIA Member - Denote

How do you work with interior designers?

Integrating smart home technology for a secure and easy to use experience, and without compromising the home’s décor, demands the skills of a professional — someone who has the technical ability to bring everything together in a synergistic 'whole home' experience. This is where CEDIA members are your perfect professional partner.

Whether your client is building from scratch or renovating their home, it’s important to bring a CEDIA member onto the project design team early to provide expert advice and the necessary system design and planning skills. They understand that technology in the home is a significant investment and will be able to advise on the smart home solutions that are right for your scheme and your client’s lifestyle.

They are also the best-informed professionals and trained in the latest technologies, design, project management, and installation techniques to ensure the best possible professional smart home for your project.

What has been your most significant company highlight or success from the past year?

CEDIA offers an extensive range of RIBA accredited CPD courses to help interior designers understand how they can incorporate technology successfully into their schemes. These cover everything from an introduction to the smart home to outdoor entertainment and from cinema and media room design to lighting control. More information can be found here.

Another highlight is the CEDIA Smart Home Awards which celebrate professionalism and excellence within the smart home profession. Interior designers can be inspired to kick-start their next project and find ideas and potential solutions to common interior design challenges when working with technology. Click here to find out more.

CEDIA Member - SMC

What are the latest trends you’ve noticed in your client’s requests?

The 2023 Professional Smart Home Market Analysis from CEDIA gives a fascinating insight into the likely direction of this fast-growing sector. The four business categories expected to grow the most in 2024 are home cinema, media rooms, outdoor entertainment systems, and lighting/shading.

As homeowners experience the fantastic possibilities of a professionally installed entertainment space at home, alongside the rise of streaming technology, private cinema rooms are becoming sought after by more and more people. The picture quality delivered by native 4K projection systems is quite breathtaking and supported by the performance of exceptional immersive sound systems. The result is a visceral, emotional, and completely immersive connection with big screen movie, serial, or sports watching that is just incredible.

It’s clear that the home is now a multi-functional space that provides a place of rest and relaxation as well as a secure and practical home office, a learning environment, a cinema, gaming room and fitness suite.

A professionally installed smart home taps into this new way of life, by enabling multi-purpose use within the one space. Take media rooms as an example. These are versatile, multi-media and multi-functional spaces that can work as a home working environment during the day, but also provide a great area for TV viewing, listening to music, movie-watching on a drop-down screen and projector system or children’s gaming at other times. Their popularity is growing. Media room design and installation requires the services of professional smart home integration companies to make sure that the technology can deliver on the high-level versatility, reliability and ease of use benefits they demand.

We’re also seeing growth in outdoor lighting and entertainment systems. This technology helps people to be sociable and connect with their garden spaces in a positive way. Smart home lighting and entertainment allows your clients to use their outdoor spaces for longer - and in more ways - than ever before. Technology here also brings significant wellness and mental health benefits to consumers who are better able to connect with the outdoors, at home.

Meanwhile, smart lighting and shading is another major growth area. As well as delivering energy efficiency using dimming technology and location sensors, lighting control systems can create beautiful lighting scenes, designed for specific activities, or to highlight the beautiful interior design, architecture, or decoration of a home. Lighting can also be used to enhance the natural energy cycles of the human body – the so-called circadian rhythm – by mimicking the intensity and colour of the sun at different times of day, to help homeowners feel energised or relaxed, and support better sleep. Smart shading can have not only significant comfort benefits for customers, but can also help with energy efficiency of a home, controlling the climate by blocking heat from the sun, or opening to reap the benefits of the sun’s thermal energy.

Wellness touches every facet of the home and we see it becoming more and more important in the future. Homeowners are actively seeking solutions that can enhance air quality, optimise lighting, control temperature and manage humidity to create an environment that boosts physical and mental health.

CEDIA Member - NewWave AV

How do you see the interior design industry evolving in the year ahead?

As more and more consumers embrace integrated technology into their home and lifestyle, so we see our industry collaborating much more closely with interior designers.

Working together, we can create beautifully elegant interiors and amazing experiences enabled by professionally installed and integrated technology. It’s an exciting time!

Is there anything new you are excited to be working on?

We’re excited to continue to educate interior designers on the many ways that technology can enhance the lifestyle of their customers. Whether through inspirational case studies, video content, or CPD classes, CEDIA is constantly analysing the most important industry trends, and working to create ways to communicate these to key partners is the residential design and build industries.

What does being an SBID Accredited Industry Partner mean to you?

We are excited to be an SBID Accredited Industry Partner which will give us the opportunity to connect with more interior design practices across the UK and Europe. We are looking forward to meeting interior designers at face-to-face events and helping them learn about smart home technology and the benefits it can bring for clients through our CPD programme.

Imogen Dent, Design Build Program Specialist at CEDIA

About CEDIA

CEDIA is the Association for Smart Home Professionals™. Established in 1989, CEDIA remains founded on the principles of advocacy, connection, and education. Globally, CEDIA defends the rights of integrators in governmental bodies, gathers industry professionals and allied trades, and creates trainings, standards, and certifications to ensure the smart home industry advances and draws fresh talent.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Amy Stoddart, Creative Director at Amy Stoddart Studio, has given her insights into the industry.

I graduated with a first class hons BA in Furniture Design in 2015. I worked predominantly in kitchens and bathrooms for 5 years before starting my own interior design company in 2020.

Amy Stoddart Studio
Amy Stoddart Studio

Why did you want to work in the interior design profession?

I've always favoured my creative side! Initially, I wanted to explore the world of graphic design, but after gaining some work experience, I quickly realised that it wasn’t the right fit for me. Growing up, I often rearranged my room and experimented with painting it in various colours—usually directing my Dad to do this for me! For a few years, one of my walls was painted in two different shades of green with a funky zigzag running through the middle. It was a bold choice!

I began my journey by studying Furniture Design, knowing that entering this industry directly would be challenging. However, I soon discovered that interior design would serve as a great ‘segway’ into designing furniture and products. Now, I am frequently designing bespoke furniture pieces for my clients that suit their needs and individual requirements perfectly.

Amy Stoddart Studio
Amy Stoddart Studio

Which elements of your profession do you enjoy the most?

I really enjoy the initial concept stages of a project. There’s something magical about pulling out all my samples—fabrics, finishes, colours—and assembling them into a mood board. This process allows me to visualise the overall aesthetic and atmosphere we want to achieve, and it’s incredibly fulfilling to see the vision come together.

However, the most rewarding part of my work is undoubtedly seeing the completed space and witnessing my clients' reactions. When they step into their newly designed home and express their happiness, it makes all the hard work worthwhile.

What has been your most memorable career highlight from the past year?

This past year has been incredibly exciting for me as I was nominated for an SBID award, which truly validated my work and dedication to the field. It’s an honour to be recognised among such talented designers, and it motivates me to keep pushing the boundaries of my creativity!

Additionally, I recently landed my biggest project to date—a stunning 21,000 sq. ft. private family home. The scale and complexity of this project have presented unique challenges, but they also allow for a level of creativity that I absolutely love. I’m thrilled to work closely with the family to create a space that perfectly suits their needs and reflects their lifestyle.

Amy Stoddart Studio
Amy Stoddart Studio

What are your favourite types of projects to work on and why?

My favourite projects are definitely bespoke residential jobs, particularly whole house turnkey renovations. I find immense satisfaction in spending 12 to 24 months with clients as we collaboratively build their dream homes. This extended time frame allows me to truly understand their lifestyle, preferences, and unique needs. Working closely with clients throughout the process helps me grasp the intricacies of their design vision, ensuring that every detail aligns with how they live!

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of working in interior design is the project management side of things. Coordinating timelines, budgets, and various contractors can be complex, especially when unexpected issues arise. Ensuring that everything runs smoothly while maintaining the design vision requires careful planning and flexibility.

What do you wish you knew before working in the field?

Before diving into the world of interior design, I wish I had a clearer understanding of the complexities involved in project management. While I was aware of the creative aspects of design, I think it's common to overlook the importance of coordinating timelines, budgets, and vendor relationships.

Amy Stoddart Studio
Amy Stoddart Studio

If you could give one tip to aspiring designers, what would it be?

I would encourage aspiring interior designers to gain a strong foundation in design principles through education and practical experience. Networking is crucial in this field, so connecting with established professionals can provide valuable insights and opportunities. Lastly, always stay curious and open to new ideas, trade shows are a great example of this!

How do you see the interior design industry evolving in the year ahead?

I’m excited about the growing focus on sustainability in design. More clients are seeking eco-friendly materials and practices, which not only benefit the environment but also add unique character to spaces. We are members of 1% for the Planet, which means we donate 1% of our profits every year to a charity that focuses on saving the planet!

Amy Stoddart, Creative Director at Amy Stoddart Studio
Amy Stoddart Studio

What does being an SBID Accredited Interior Designer mean to you?

First and foremost, it establishes a level of trust and credibility with my clients. They can feel confident knowing that I adhere to the highest industry standards and best practices, which ultimately enhances their experience throughout the design process. Being part of the SBID community is incredibly valuable as it connects me with other talented professionals, allowing us to exchange ideas, insights, and inspiration!

About Amy Stoddart Studio Ltd.

Amy Stoddart Studios love designing eclectic and fun interiors, their designs seek to maximise the potential of each space and create environments that are unique and thoughtfully considered to suit each clients way of life. Most recently working on high-end residential projects, along with luxury office spaces, director suites and bars. Amy studied Furniture Design at Lincoln University, graduating with a 1st Class Honours Degree. Upon finishing her degree she went on to work for very well regarded design studios in London, with a focus on the high-end residential market. She has work featured in various magazines, been nominated for numerous awards and recently won ‘Ultimate Luxury Kitchen Design’.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Emma Hemmings, Founder of Emma Louise Home Design, has given her insights into the industry.

My career in interior design began in 2014 when I managed and designed my own home renovations. This experience led to project management and design work for friends and family, sparking a passion for creating spaces that felt both rewarding and inspiring. It was this realisation that motivated me to pursue interior design as a professional career.

With a BSc and MSc from Bristol and Southampton Universities, and a young family to consider, I decided against returning to formal education for a degree or diploma in interior design. Instead, I took an independent approach, focusing on key areas like mastering 3D design software and attending CPD (Continuing Professional Development) events, especially in lighting, hosted by leading brands.

Building relationships with trade professionals during those early projects was invaluable, as I gained hands-on insights into the various elements of interior design, including kitchens, bathrooms, and joinery. Today, I regularly attend industry events to stay updated on the latest trends and maintain close connections with suppliers to better understand the products and ranges available.

Emma Louise Home Design
Emma Louise Home Design

Why did you want to work in the interior design profession?

For me, working with samples, textures, and creating design schemes is my "happy place." I am passionate about crafting spaces that inspire and evoke happiness. Each project is unique, designed with specific people, functions, and emotions in mind.

Having experienced firsthand how changes in my home and workspace impacted my mood and productivity, I know I'll never tire of working with clients to help them transform their spaces and build confidence in their design choices.

Emma Louise Home Design

Which elements of your profession do you enjoy the most?

It's hard to choose because interior design is such a multifaceted profession, and no two projects are ever alike. However, I particularly enjoy the process of understanding my clients on a personal level to design spaces that reflect their personalities, and I thrive in the creative challenge of bringing those ideas to life.

Lighting and colour are two elements that fascinate me the most. Lighting is both technical and creative - being able to design lighting that enhances architecture and sets the perfect mood is incredibly exciting. Colour, on the other hand, is like a science. It has a profound impact on how a space feels, its perceived size, and the emotions it evokes. Both elements are endlessly inspiring to me.

Emma Louise Home Design

What has been your most memorable career highlight from the past year?

One of my most memorable highlights was styling and photographing a recent project at Sandy Lane alongside Joey Kendal Brown. The project involved complete kitchen design with Jack Meadows Bespoke, as well as colour and lighting consultation. Seeing the space come to life and knowing I had a hand in every aspect of the design was deeply rewarding.

Emma Louise Home Design
Emma Louise Home Design

What are your favourite types of projects to work on and why?

I love residential projects, regardless of size. Working with clients to design their homes feels like a privilege. Homes are deeply personal, serving as spaces where people interact with loved ones, work, relax, and create memories. Being involved from the early stages - planning layouts, lighting design, and overall aesthetics, through to styling - is incredibly fulfilling.

Emma Louise Home Design

What are the most challenging aspects of working in interior design?

Interior design, like any profession, comes with its challenges. One key challenge is keeping up with advances in technology. While I love hand-drawing, there’s no denying the value of computer-aided design in communicating ideas effectively.

Managing client expectations is another important aspect - setting realistic goals and working as a team with the client is crucial. Finally, staying on top of design trends while striving for timeless designs can be tricky. While trends are exciting, my aim is always to create designs that clients will love for years to come.

Emma Louise Home Design

What do you wish you knew before working in the field?

My journey into interior design felt a bit unconventional. I project-managed my own home renovations, fell in love with the process, and then sought out learning opportunities to deepen my knowledge. Starting with an understanding of the value of project planning, timelines, communication, and navigating the unpredictable nature of home renovations was, in hindsight, invaluable. These practical elements of the job - often harder to teach or fully grasp until you're in the field - have given me an edge.

I’ve come to realise that interior design involves so much more than creating beautiful spaces with colours and textures. There’s a lot of behind-the-scenes work that is essential to bringing those designs to life.

That said, perhaps someone should have warned me that my mind would never fully switch off! I find myself constantly analysing architectural details, colours, and textures wherever I go, but I suppose that’s just part of loving what I do.

Emma Louise Home Design

If you could give one tip to aspiring designers, what would it be?

Take time to discover which elements of design excite you the most, and focus on developing your expertise in one or two of those areas. This will help you stand out and bring a unique perspective to your work.

Emma Louise Home Design
Emma Louise Home Design

How do you see the interior design industry evolving in the year ahead?

AI is becoming a major player in the industry, and I believe it will have a positive impact, especially in facilitating design communication. However, I am confident that AI cannot replace the personal connections we build with clients, nor can it fully understand the emotions and memories a space should evoke. I’m excited to see how the industry evolves in the coming year!

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer makes me feel like a valued member of the design industry. It’s an important recognition of my skills and dedication, and it gives me a sense of pride in my work.

Emma Hemmings, Founder of Emma Louise Home Design

About Emma Louise Home Design

Emma Louise Home Design is a Surrey based design studio working in Esher and its surrounding areas, as well as throughout the UK via our E-design service. Emma understands what it takes to bring a successful interior together; from the importance of early space planning with consideration to services such as electrical points and lighting design, to the way a space is ultimately styled - and everything in between. Emma works closely with every client to understand their individual brief, striving to exceed expectations and deliver within budget and to an agreed timeline. Taking time to understand the clients’ desires, key objectives and personal style, Emma connects at a personal level with every project.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Jason Lu, Founder & CEO at CECOCECO has given his insights into the industry. Founded by industry luminaries with deep roots in the lighting and display sector, CECOCECO is the innovative brainchild of the original creators of ROE Visual. With an unwavering commitment to pioneering new frontiers, CECOCECO is redefining the boundaries of lighting and visual displays, transitioning them from mere functional tools to forms of artistic expression. Envisioning a world where every setting, from concert halls and corporate offices to retail spaces and public parks, serves as a canvas for immersive visual narratives, CECOCECO is at the vanguard of transformative visual experiences.

CECOCECO

What are the origins of the brand?

CECOCECO started from a desire to innovate beyond what I had already achieved with ROE Visual, which I founded back in 2006. My initial fascination was with how lighting could transform spaces - not just physically but emotionally, making both commercial and artistic environments more dynamic and engaging. ROE Visual grew to be known for its quality and creativity, yet I saw potential for even more: to merge LED technology seamlessly with day-to-day aesthetics.

In 2021, this vision led me to start CECOCECO, driven by a belief that our surroundings should enhance how we feel and interact, not just exist as backdrops. At CECOCECO, we strive to create environments that do more than occupy space - they enrich every moment spent within them.

CECOCECO

How do your products and services enhance interior design projects?

At CECOCECO, we design our products to be as visually appealing when they’re off as they are when they’re on. Our ArtMorph series, for instance, is crafted not just to illuminate but to be part of the space’s design aesthetic, blending seamlessly into the background or standing out as a visual feature depending on the designer’s intent. This dual functionality ensures that spaces are enhanced aesthetically at all times, not just when the display is active.

I’m particularly proud of how our technology allows interior designers to create adaptive environments that evolve throughout the day. From a serene ambiance for morning coffee to a lively backdrop for evening gatherings, the transformation is seamless. The beauty of our displays lies in their dual function: they enrich the environment both visually and functionally, ensuring that even when the lights go down, the space remains elegant and engaging. This approach is crucial for venues that change their setting according to the time of day or type of event, providing continuous visual appeal without the need for adjustments.

What value does your specialist sector add to the industry?

It started with a simple idea: what if spaces could react to us, change with us, and inspire us? With our LED technology, we’re turning that idea into a reality. Our displays can change the feel of a room with the flick of a switch, responding to the needs of those using the space. This isn’t just about adding visual appeal; it’s about creating environments that adapt and evolve. This dynamic element of design is what I believe truly sets us apart - it makes spaces not just places to be, but experiences to engage with. This ability to blend technology with aesthetics is reshaping how we think about and interact with our environments every day.

CECOCECO

How do you work with interior designers?

Working with interior designers is something I enjoy greatly. It’s a partnership where both sides come to the table with unique ideas and a shared goal to transform a space. Our process starts with a conversation, where we really dive into what the designer envisions and what the space demands. This understanding forms the foundation of how we approach each project, ensuring that our solutions genuinely complement and enhance the design they have in mind.

We don’t just provide products; we offer tailored solutions. This means considering the specific size, shape, and aesthetic a designer is aiming for and making sure our offerings can be customised to fit seamlessly. It’s not just about the technical aspects - although we provide plenty of support there too, from installation help to troubleshooting. It’s about making sure that the designers feel supported throughout the process, ensuring that the final result is as functional as it is striking.

CECOCECO

What has been your most significant company highlight or success from the past year?

This past year has been a big one for CECOCECO, especially with the launch of ArtMorph. This project really was a labour of love, years in the making, that aimed to marry top-notch display technology with beautiful design to literally light up a room. Seeing ArtMorph go from concept to reality and getting such positive feedback from both the design community and our customers is incredibly rewarding. It’s confirmed for us that there’s a real appetite for innovative, adaptable lighting solutions that don’t just fill a space but enhance it.

CECOCECO

What are the latest trends you’ve noticed in your client’s requests?

We've seen a real shift towards nature-inspired designs. More clients are looking to bring the outdoors in, creating spaces that feel connected to nature. It’s not just about aesthetics anymore - there’s a deeper focus on creating environments that promote well-being through natural elements. This trend is really about blurring the lines between the indoors and outdoors, making nature a core component of the design, not just an afterthought.

There’s also been a big push for sustainability and innovation. Clients want materials that are eco-friendly but also cutting-edge in terms of technology and design. It’s about balancing responsibility with creativity - finding those innovative solutions that deliver both.

And finally, customisation and interactivity have become huge. People want surfaces that do more than just look good. They want products that engage, surprise, and even interact with their environment. It’s why designs like our ArtMorph, with its lighting effects and dynamic visuals, have become so popular - it’s not just a product, it’s an experience.

CECOCECO

How do you see the interior design industry evolving in the year ahead?

In the coming year, the interior design industry will focus on sustainability and wellness, with a growing interest in eco-friendly materials and nature-inspired designs that promote well-being.

Technology and customisation will also be key trends, with interactive designs like ArtMorph becoming more popular. Additionally, flexibility in space usage will be crucial as clients seek adaptable environments for hybrid and commercial needs.

CECOCECO

Is there anything new you are excited to be working on?

I’m especially excited about the potential of ArtMorph. I truly believe there’s a vast untapped potential in this product, and we’re just scratching the surface. What fuels my enthusiasm is the opportunity to collaborate with a growing network of designers and artists. These interactions will allow us to push the boundaries of what ArtMorph can do, exploring innovative applications and creating unique, dynamic experiences for every space. The prospect of expanding ArtMorph’s capabilities and discovering new ways to integrate it into various environments is incredibly inspiring. It’s this continuous drive to innovate and enhance that keeps me deeply passionate about our work.

What does being an SBID Accredited Industry Partner mean to you?

Being recognised as an SBID Accredited Industry Partner isn’t just about having a badge; it’s about being part of a community that drives design excellence and innovation globally. For me and my team, it’s really motivating. It connects us with other professionals who are just as passionate about pushing the boundaries of what’s possible in design. It’s about sharing ideas, learning from others, and constantly finding new ways to innovate.

About CECOCECO

CECOCECO was created by a visionary team of pioneers from the heart of the lighting and display industry. Drawing upon years of experience from previous venture as founders of ROE Visual, alongside a deep-rooted passion for innovation, they are set to create products that will change how people perceive and interact with lights and visuals. Lighting and displays could transcend mere functionality and evolve into artistic expression. At CECOCECO, they envisioned a future where every space, whether it be a concert hall, a corporate office, or a retail store, could become a canvas for immersive and aweinspiring visual storytelling.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Helen Lord, Co-Founder at Rehome has given her insights into the industry. Offering a unique and much-needed solution for pre-owned interiors, we are delighted to introduce you to Rehome. Rehome.co.uk is the UK’s No. 1 interiors marketplace for business professionals and homeowners. Our business-to-business ecosystem has evolved to meet many of the unsolved commercial and sustainability needs of professionals, manufacturers, and retailers. It encompasses but is not limited to, the sale of customer pre-owned interiors, ex-display, reconditioned, end-of-line, and cancelled order stock. With sustainability at the forefront of everything we do, we provide the necessary support to help professionals and manufacturers succeed sustainably.

Rehome

How do your services enhance interior design projects?

The role of an interior professional is so much more than enhancing the aesthetic appeal of a client’s space. Material considerations, innovative solutions and waste reduction are an added complexity, with budget adherence and sustainability all now part of a client’s expectation.

Rehome supports interior designers by giving them a bolt on sustainable solution for quality pre-loved interiors, seeing waste as an asset to be re-sold and providing an outsourced dismantle and removal solution rather than skipping.

Further benefits include the opportunity to buy luxury kitchens, bedrooms, bathrooms and appliances at a fraction of their original retail price. All helping to support the circular economy and reducing carbon footprint and renovation cost.

Rehome

How do you work with interior designers to enhance their projects?

Through our affiliate referral gateway, Rehome Plus, designers can refer a customer and benefit from our fully managed, pre-owned interior solution, all whilst enhancing their own sustainability commitment.

Most projects require a waste management solution, and this comes at a cost. By re-selling pre-loved interiors through Rehome, dismantling and removal is covered, reducing the need for multiple skips and the project management of this essential but often inconsequential part of the project.

Rehome project manages the whole sale process: Assess, inspect, measure, photograph, sell, dismantle and deliver, reporting verified carbon and tree-saving stats to all parties.

Rehome

What has been your most significant company highlight or success from the past year?

Over the past 10 years, Rehome has brought circular economy thinking into focus within the luxury interiors sector, understanding that for this to be possible, a fully managed solution is required with verifiable sustainability results. Over the past couple of years, we have been nationally recognised for our contribution to this future thinking and are the proud recipients of the Queen's Award for Sustainability as well as renewing our BCorp-certified status this year with an even higher impact score.

Formerly Used Kitchen Exchange, we rebranded in 2023 to Rehome. Our new brand better reflects our service expansion to cover all rooms in the home and gives a sustainable, premium feel that sits well with partnering luxury brands. With our ethos of ‘live in possible’, we are changing the way people renovate.

Rehome

Is there anything new you are excited to be working on?

Partnerships with sustainability focussed brands and professionals is something we continually look to develop. Our biggest initiative in 2024 has been the introduction of our affiliate gateway, Rehome Plus.

Rehome Plus enables design professionals to sign-up for their own private label referral gateway. The gateway provides a fast track, personalised service, and the assets to build customer-facing sustainability into their working methods or even their website to encourage everyone to do better.

It is a pleasure working with our newest partners such as Tom Howley Kitchens, Clive Christian, Humphrey Munson, Quooker, Miele, Thomas Crapper, The London Rug Company, and The John Lewis Partnership, and we hope to build many more in the years ahead.

Rehome

How does your partnership with SBID assist its members in business?

We are delighted to partner with SBID and applaud the focus given to helping its members accelerate sustainability. When meeting with the SBID team, there was a genuine buzz about our collaboration and its saliency. It's exciting to know that together we can all work towards enhancing consumer awareness and help to shift behaviour towards more sustainable thinking. Our partnership with SBID will help to drive a cultural change that will future-proof the industry.

Rehome
Helen Lord, Co-Founder at Rehome

How do you see the interior design industry evolving in the year ahead?

The focus on sustainability and the value of reuse is growing in momentum and we are very focused on future proofing our partners from looming waste legislation. Whilst this legislation won’t land this year, its coming, so why wait? Let’s champion the circular economy and support our customers with a pocket and planet agenda for pre-loved interiors being replaced.

About Rehome

Rehome provides designers with an opportunity to offer clients an ethical solution for replacing their pre-loved interiors. Whether one item, or a whole home, Rehome project manage the surveying, photography, sale and dismantle, removing the need for the skip, and instead providing additional funds towards their renovation/ interior update. Quality fitted and unfitted furniture (kitchens, bedrooms, bathrooms etc.) can be evaluated. If something is end-of-life, they will offer an ethical removal/recycling service. An uncomplicated nationwide service that is win, win for your client and the environment. Rehome are BCorp Certified and sustainability is fully verified using a carbon and tree saving inventory, allowing designers to showcase an impressive commitment to sustainability.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Adelise Morgan-Scully, Senior Design Manager at Elementi Cucina has given her insights into the industry. Elementi Cucina was created by our Design Director Katie Lusty. Katie's life changed suddenly due to devastating personal circumstances and a move back to Wales, from London was necessary. Katie has a wealth of experience in the Interiors industry and set up Elementi Cucina in Cardiff as a one woman show, quickly gaining clients locally with her passion, flair for design and exceptional interpersonal skills. Danni joined shortly after when the projects really started to roll in, a welder by trade, she is the glue of our operation and keeps the wheels turning in the ordering department. Adelise followed 3 years into the business, an award winning, experienced designer and is based covering our London and Southeast Projects.

Elementi Cucina is quite unlike any other interiors company, we are studio based in central Cardiff and Windsor. We travel to meetings on site armed with an array of samples and bring the showroom to our clients, even going so far as to fly them out to Italy to view the production set up and select their finishes and visit the stone yards in the UK to personally hand select their beautiful granite or marble stone cladding.

We predominantly work with developers, interior designers and architects and have built the business on repeat clients and recommendations. We focus on these relationships whole heartedly, developing them into friendships thus making work lots of fun and not really seem like work at all. This gives us freedom and keeps overheads low allowing us to be exceptionally competitive in our pricing. Personally, overseeing each project and working closely with our clients and their clients the end users too.

Elementi Cucina

What are the origins of the business?

The brand Elementi Cucina is very much based around stunning high end Italian Design, when Elementi Cucina was in its infancy Katie wanted to create a design team that were highly skilled and experienced giving our clients a luxury service and making the project experience with us a seamless and enjoyable one. Relationships over her vast career in the industry and her experience were the key to this, in securing the right partners to work with to give our clients the choice, quality and stunning interior species from concept to completion.

Elementi Cucina

How do your products and services enhance interior design projects?

Due to being a completely independent company we can supply and create totally individual interiors, tailored to the clients wants and desires perfectly. An example of this was a recent project in Dorset. The client came to us with the following brief - 'I want a truly bespoke reclaimed wood and galvanised steel kitchen, reminiscent of outback buildings back home in Australia,’ before adding ‘Fully loaded with uber cool Wolf & Sub-Zero appliances, concrete worktops and a walk-in larder’. The brief was detailed yet open to Katie's creative input in terms of colours, finishes and the small yet important details, such as the seating area, integrated chopping blocks and storage configuration. The client had been to numerous Interior design companies before approaching Elementi Cucina and was told the same thing 'Sorry we can’t do that' Katie Lusty, Design Director at Elementi Cucina, on meeting the client said 'Hell yeah! We can do that’ and then set about designing and creating a truly unique, showstopping kitchen, with the client on board for the entire wild ride from conception to completion. The kitchen won a national award and truly showcases just how bespoke you can go.

Elementi Cucina

What value does your specialist sector add to the industry?

We believe that with a combined 45+ years in the industry, Adelise & Katie, bring a wealth of experience and knowledge to each project, we ensure that we keep up to date with the current trends, technical innovations and bring these to our clients creating beautiful yet well thought out and workable interior spaces.

Elementi Cucina

How do you work with interior designers?

We often get involved in project at an early stage and love working and collaborating with Interior Designers and adore the fact they come back to us time and time again, forming lasting relationships and friendships too! We truly do collaborate in terms of working together to creatively fuse together ideas and create functional spaces for our joint clients to enjoy for years to come.

Elementi Cucina

What has been your most significant company highlight or success from the past year?

This would have to be us winning a prestigious design award for the truly unique project Homestead Farm. It was a real honour to be not only nominated as a finalist but to win the award and get recognition for the hard work as an all-female team. It really did boost us all and we are so proud of what has been achieved with Elementi Cucina since we started 8 years ago.

Elementi Cucina

What are the latest trends you’ve noticed in your client’s requests?

Our recent trip to the Milan 2024 design fair kept us up to date with the up and coming trends, we even took clients out to Italy with us to the fair, there were some absolutely amazing new innovations which our clients are now including within their stunning Welsh new build project, the most stunning is a beautiful timber wall with a hidden door… which we predict will be huge in coming years, it was so technically brilliant yet, sleek discreet and looks beautiful!

Elementi Cucina

How do you see the interior design industry evolving in the year ahead?

Although recent years have been challenging with the housing market, were seeing a strong growth starting to come back this year, we are constantly evolving as a company and introducing new innovations for our discerning clients. We believe the industry is a constantly evolving one and the trends from our Milan trip are now coming through to the market, with deep rich burgundy colours with stunning textured woods, giving an atmospheric and tactile look to interiors in the coming years.

Elementi Cucina

Is there anything new you are excited to be working on?

Absolutely we have recently introduced some fantastic new Italian lines to our ranges, including Kitchens, Wardrobes, Bathrooms, stunning new innovative Stones and even Garden Kitchens! We’re using all of them on new projects and can’t wait to see the first installs coming up soon, watch this space...

Elementi Cucina
Adelise Morgan-Scully, Senior Design Manager at Elementi Cucina

What does being an SBID Accredited Industry Partner mean to you?

For us it’s about belonging to a trade body that is recognised throughout the industry, but also that they support and promote great design and share their members achievements and projects so fantastically well, for us it’s an honour to be part of such a wonderful partnership and one we feel is hugely beneficial to us and our clients.

About Elementi Cucina LTD

Here at Elementi Cucina we create beautiful bespoke Interiors for your private residence, development, retail space or show home. Working with the finest kitchen, bedroom and lifestyle furniture manufactures, we can create timeless interior solutions for your home. Renowned worldwide for their design flair we believe that luxury Italian furniture & kitchen brands have it all. Flexibility in manufacturing, colour palette, veneers and high end quality. As designers, this gives us the ability to create truly unique spaces. As an addition to this Elementi Cucina has its own Taylor Made solutions made in the UK. By working closely with our design team and our highly skilled craftsmen/women we can produce one off creations for your space.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Nataly Bolshakova, Founder of Bolshakova Interiors, has given her insights into the industry.

Bolshakova Interiors

Why did you want to work in the interior design profession?

As the owner and team lead of our studio, I pursued a career in interior design because I am passionate about improving people's lives. From a young age, I was fascinated by art and how design elements like colour, lighting, and layout can influence emotions and functionality. Interior design allows me to blend creativity with problem-solving, continuously learn and innovate, and create environments that reflect our clients' personalities and needs. Seeing clients' joy in their newly designed spaces is incredibly rewarding and drives my passion for this profession.

Bolshakova Interiors

Which elements of your profession do you enjoy the most?

As the owner and team lead of our studio, I enjoy the trust clients place in us to create unique interiors tailored to their needs. I love tackling challenging projects worldwide that push creative boundaries and help me grow. The satisfaction of transforming a client’s vision into reality and seeing their joy is incredibly rewarding. The blend of creativity, client trust, and continuous learning across diverse projects globally makes interior design fulfilling for me.

Bolshakova Interiors

What has been your most memorable career highlight from the past year?

The most memorable career highlight from the past year has been starting a new major developer's project Belle Air in Soini, Cyprus. We are designing 24 niche villas, each with its own unique character and style, located in a tranquil oasis. These villas are designed in the Californian style, offering a perfect blend of luxury and serenity. This project has been incredibly exciting and rewarding, as it combines the challenge of large-scale development with the opportunity to create bespoke interiors that cater to individual tastes. It's a perfect example of our commitment to innovative and personalized design on a global scale.

Bolshakova Interiors

What are your favourite types of projects to work on and why?

While I find all types of projects exciting, I particularly enjoy working on residential projects. There's something incredibly fulfilling about creating personalised, comfortable, and beautiful living spaces. Each home tells a story, and I love being part of that narrative.

However, I'm always ready for new challenges and enjoy the diversity that comes with different types of projects. Whether it's a commercial space, a hospitality project, or a large-scale development, each one presents unique opportunities. This versatility keeps my work dynamic and continually pushes me to innovate and expand my skills.

Bolshakova Interiors

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of working in interior design is ensuring accurate timing and estimation for each project. It involves meticulous planning and coordination to meet deadlines while maintaining high-quality standards. Balancing these factors requires strong project management skills and effective communication with clients, contractors, and suppliers. Despite these challenges, it's incredibly rewarding to see a project come together smoothly and to deliver results that exceed client expectations.

Bolshakova Interiors

What do you wish you knew before working in the field?

Looking back, one aspect I wish I had more knowledge of before entering the field is the importance of psychology, especially when working on private projects. Understanding clients' preferences, lifestyle, and how they interact with their space is crucial for creating designs that truly resonate with them.

Private projects, in particular, can be unpredictable in terms of timing, as they often involve more intricate customisation and client involvement. This is where good time management becomes paramount, as it can make up to 50% of the success of a project. Learning to navigate these dynamics effectively is essential for delivering exceptional results while maintaining client satisfaction.

Bolshakova Interiors

If you could give one tip to aspiring designers, what would it be?

If I could offer one tip to aspiring designers, it would be to believe in yourself and your abilities. Confidence in your skills and creativity is key to overcoming challenges and achieving success in this field. Additionally, learn how to use your 24 hours a day properly. Time management is crucial for balancing multiple projects, meeting deadlines, and maintaining a healthy work-life balance. By believing in yourself and mastering your time effectively, you'll be well-equipped to thrive as a designer.

Nataly Bolshakova, Founder of Bolshakova Interiors

How do you see the interior design industry evolving in the year ahead?

In the year ahead, the interior design industry will see advancements in technology, particularly AI, revolutionising processes and enhancing client experiences. Sustainability will remain a priority, driving demand for eco-friendly materials and practices. Additionally, there will be a focus on wellness-oriented design to create spaces that promote health and productivity. Overall, the industry is moving towards creating functional, environmentally conscious, and people-centric spaces.

Nataly Bolshakova, Founder of Bolshakova Interiors
Nataly Bolshakova, Founder of Bolshakova Interiors

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer holds personal significance for me beyond professional recognition. It symbolises the culmination of years of hard work, dedication, and passion for my craft. It's a validation of my journey as a designer and a reminder of the values I hold dear in my practice: integrity, creativity, and a commitment to exceeding client expectations. This accreditation represents not only my achievements but also the relationships built, the lessons learned, and the dreams pursued in the pursuit of creating spaces that inspire and uplift.

About Bolshakova Interiors

Bolshakova Interiors is an international interior design studio that specializes in exclusive private residences worldwide. The team comprises experienced interior designers, architects, and project managers. Offering a bespoke service, it provides unparalleled expertise from the design concept to the selection of furniture, lighting, and accessories. The result is an exciting design journey that is fully customized to meet each client’s wishes, delivering exceptional results.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

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