Skip to main content

This week’s instalment of the Project of the Week series features a bold beauty salon design by 2025 SBID Awards Finalist, Róisín Lafferty.

Róisín Lafferty was tasked with designing Base & Boon 2.0, a bold reimagining of the salon experience located in the Diplomatic Quarter of Riyadh, Saudi Arabia. Initiated by two visionary female entrepreneurs, the project expands the Base & Boon brand by introducing a pioneering concept: an inclusive, multifunctional beauty hub where independent therapists across disciplines work side by side. Located within Saudi Arabia’s first Special Economic Zone, the space sets a new standard by combining luxury services with a co-working model that welcomes both male and female professionals and clients, marking a first of its kind in the region.

Category: Healthcare & Wellness Design

Design Practice: Róisín Lafferty

Project Title: Base & Boon 2.0

Project Location: Riyadh, Saudi Arabia

Design Practice Location: Dublin, Ireland

Photographer: The Oculis Project - Nikola Stokanovic
Photographer: The Oculis Project - Nikola Stokanovic

What was the client's brief?

The founders of Base & Boon wanted to completely reimagine what a salon could be. Their vision was bold: not only a luxurious beauty destination but also a pioneering co-working hub for independent therapists across hair, nails, skincare and massage. It needed to feel empowering, safe, and inclusive; a true first of its kind in Saudi Arabia. They gave us full creative freedom to design something future facing and immersive, a space that reflected their vibrant brand identity while fostering both individuality and community.

Photographer: The Oculis Project - Nikola Stokanovic

What inspired the design of the project?

The ampersand in the brand’s logo became our guiding motif. It symbolises connection between beauty and business, work and wellness, professionals and clients. That concept informed the architecture: a sculptural central reception cylinder anchors the space, with each treatment zone radiating from it like branches of a journey. This layout allows the salon to unfold in stages, so every guest experiences a sense of discovery. The design blends functionality with a deliberate theatricality; sweeping ombré sheers, concealed doors, and catwalk-like walkways transform everyday treatments into immersive, almost performative moments.

Photographer: The Oculis Project - Nikola Stokanovic
Photographer: The Oculis Project - Nikola Stokanovic

What was the toughest hurdle your team overcame during the project?

Managing the build remotely from Dublin while the site was in Riyadh was a huge challenge. Every detail had to meet our exacting standards without us being physically present. To solve this, the main contractor created a series of prototypes; custom junctions, finishes, even gradient effects, which the client could review on site and we could assess over video calls. This process demanded patience and precision, but it ensured that the tactile richness - from polished plaster to tinted Perspex and resin - was executed flawlessly. It pushed all of us to be more collaborative, and ultimately the result feels as considered and crafted as if we had been on site every day.

Photographer: The Oculis Project - Nikola Stokanovic

What was your team’s highlight of the project?

There were two standout moments. The first was in the early design stages; pulling together a palette of finishes that felt nothing like a traditional wellness or beauty salon. Bold, vibrant and dramatic, it combined polished steel, glossy tiles and coloured glass to set the tone for a new kind of experience: a collaborative, energetic unisex salon where clients could explore, connect, and create memorable moments. The second highlight was seeing those theatrical elements installed on site; the sweeping ombré curtains, the sculptural reception cylinder, the mirrored catwalk-like walkways. Each required immense collaboration and craftsmanship to perfect, and to watch them go from sketches to reality was incredibly rewarding.

Photographer: The Oculis Project - Nikola Stokanovic

Why did you enter the SBID Awards?

The SBID Awards are a global benchmark for design excellence, and this project felt worthy of that platform. Beauty environments are often overlooked in design conversations, but Base & Boon 2.0 is a world-first typology: a hybrid of luxury salon, co-working hub, and cultural platform. It proves that even highly functional spaces can be bold, immersive, and boundary-pushing.

Photographer: The Oculis Project - Nikola Stokanovic

What has being an Award Finalist meant to you and your business?

It’s a huge honour for our studio. Being shortlisted validates the ambition and hard work that went into delivering such a pioneering project, not just for our team, but for our visionary clients. It’s also opened doors internationally, demonstrating that we can design and deliver innovative, detail-driven environments anywhere in the world. Most of all, it’s given our team immense pride and momentum to keep creating projects that surprise, delight, and redefine expectations.

Photographer: The Oculis Project - Nikola Stokanovic
Róisín Lafferty, Founder & Creative Director of Róisín Lafferty

Questions answered by Róisín Lafferty, Founder and Creative Director of Róisín Lafferty.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a timeless home design, click here to read it.

As part of London Design Festival, Technogym presents an exclusive showcase where high-performance wellness meets contemporary design!

Visit the Technogym London Boutique in Mayfair to discover the new Artis Luxury Line and Personal Tools — crafted for those who demand exceptional performance, sustainable innovation, and timeless style.

The Artis Luxury Line reimagines Technogym’s most advanced cardio, strength, and Biostrength equipment in a refined Sandstone finish inspired by the beauty of nature. Paired with the Personal Tools Luxury Kit — sleek dumbbells, kettlebells, racks, and storage made from FSC-certified wood and recycled components — this collection proves that sports equipment can be both high-performing and a statement piece in luxury homes, yachts, and hospitality spaces.

Visit Technogym London Boutique during London Design Festival week to explore the collection in person.

Opening Times:
- 10 Sept: 10am - 7pm
- 11 Sept: 10am - 7pm
- 12 Sept: 10am - 7pm
- 13 Sept: 10am - 7pm
- 14 Sept: 12pm - 5pm
- 15 Sept: 10am - 7pm
- 16 Sept: 10am - 7pm
- 17 Sept: 10am - 7pm
- 18 Sept: 10am - 7pm

SBID Members earn 2 x CPD points for attending!

Register Your Interest

In today’s fast-paced world, our home environment plays a vital role in supporting our overall wellbeing. From mental clarity to physical health, the spaces we live in deeply influence how we feel and function each day. By thoughtfully shaping our surroundings, we can create a home that nurtures and restores us.

GI Design has provided several reasons why a supportive home environment is essential to wellbeing.

A Sense of Safety and Security

Home should be a sanctuary, a place where we feel protected and at ease. When we feel secure in our surroundings, both physically and emotionally, we are better able to relax and recharge. A supportive, calm, and respectful household can greatly reduce stress and promote a sense of emotional balance.

GI Design

Encouraging Healthy Habits

Our homes can have a powerful impact on our daily routines and choices. A well organised kitchen can make healthy cooking more convenient and enjoyable. Creating dedicated spaces for movement, such as a corner for yoga or a peaceful spot for meditation, encourages regular physical activity. Even small changes like keeping fresh produce visible or setting up a daily hydration station can support healthier behaviours.

By intentionally designing our home to support wellbeing, we set ourselves up to make more positive choices effortlessly.

GI Design

Promoting Mental Clarity and Focus

Cluttered spaces often lead to cluttered minds. A tidy, well-ordered home helps reduce visual and mental distractions, making it easier to focus and feel calm. When our surroundings are clear and purposeful, we’re more likely to stay on top of daily tasks, avoid stress, and maintain a balanced mindset.

Investing time in creating an organised home, even if it’s one room at a time, can make a significant difference to mental clarity and productivity.

GI Design

Connection with Nature

Bringing nature indoors is a simple yet powerful way to elevate wellbeing. Houseplants, natural materials and ample natural light all help foster a sense of calm. Even a small window view of greenery or the gentle sound of water can reduce stress levels and promote relaxation.

This connection to the natural world, known as biophilic design, is proven to enhance mood, lower anxiety, and improve overall health. Incorporating nature into the home doesn’t need to be complicated. A few indoor plants, natural textures, or soft earthy colours can make a meaningful difference.

GI Design

Personalisation and Self-Expression

A home that reflects who we are contributes to our sense of identity and emotional wellbeing. Personalising our space through meaningful objects, artwork or colour choices fosters a feeling of comfort and belonging. It’s not about following trends but creating an environment that aligns with our values, tastes and memories.

Whether it’s a gallery wall of family photos or a reading nook styled just for you, these small details help turn a house into a home.

GI Design

Influence on Sleep Quality

The bedroom environment plays a crucial role in sleep quality. A calm, dark and quiet space encourages deeper, more restful sleep. Reducing clutter, minimising electronic distractions and maintaining a comfortable temperature all contribute to a better night’s rest.

Simple adjustments such as blackout curtains, soft bedding or a gentle evening routine, can have a lasting impact on your physical and mental recovery each night.

Conclusion

The home environment is more than just a backdrop to our lives, it is a dynamic contributor to how we feel, behave and thrive. By creating spaces that promote safety, support healthy habits, enhance mental clarity, connect us to nature, reflect our identity and improve sleep, we can significantly boost our overall wellbeing.

Take time to assess how your living environment supports you. Even small, intentional changes can lead to lasting improvements in your daily life.

About GI Design

At GI Design, we believe that spaces should do more than just look beautiful—they should inspire, rejuvenate and connect people to the natural world. Founded on the principles of functional elegance and a deep appreciation for nature, we specialise in creating interior environments that enrich lives. With a team of experienced designers, we blend aesthetic expertise with innovative biophilic design, bringing organic elements into each project to create harmonious, sustainable spaces that nurture wellbeing. Whether you’re looking to redesign a single room or transform an entire building, GI Design is here to bring your vision to life.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Join for a conversation on designing home gyms that promote balance and wellbeing with interior design and wellness experts!

The wellness-at-home movement has reshaped how interior designers create the spaces we live in, particularly with the rise of the home gym — not just a space for fitness, but a carefully considered environment that nurtures both body and mind.

Come to Louise Bradley Showroom for a panel discussion in collaboration with Technogym, where they’ll explore how to design home gyms that go beyond fitness — creating spaces that inspire, calm, and promote balance and wellbeing.

Their expert panel will delve into the evolving language of wellness-led design — exploring how spatial planning, flow, lighting, acoustics, materials, technology, and sensory elements can be thoughtfully integrated to create environments that support both physical health and mental wellbeing, fostering a sense of balance, motivation, and tranquility within the home.

Panelists:
- Louise Bradley - Louise Bradley
- Helen Bygraves - Hill House Interiors
- Rebecca Lazar - Technogym
- Moderated by Travel & Interiors consultant and writer Noni Ware

SBID Members earn 2 x CPD points for attending!

Register to attend

This week’s instalment of the Project of the Week series features a cosy and practical care home design by 2024 SBID Awards Finalist, HomeSmiths.

HomeSmiths were appointed as interior designers for Kingsley Healthcare's flagship luxury care home, King's Court in Holt, Norfolk. Their remit included all finishes, the design of the bespoke furniture, free standing furniture specification, soft furnishings specification as well as art and accessories. The home has 66 bedrooms, lounges and dining rooms on each floor as well as a cafe, salon, library, cinema, garden room and private dining room.

Category: Healthcare & Wellness Design

Design Practice: HomeSmiths

Project Title: King’s Court Care Home

Project Location: Holt, Norfolk, United Kingdom

Design Practice Location: Lindfield, United Kingdom

Photographer: Sam Berni

What was the client's brief?

This was the client’s flagship luxury care home. The client was keen to take the interiors to a different level whilst still keeping in mind the practical requirements of a care home.

Photographer: Sam Berni

What inspired the design of the project?

The colours, the architecture and the history of the local area.

Photographer: Sam Berni

What was the toughest hurdle your team overcame during the project?

The double height café space behind reception. Acoustics were a consideration and also how we would still create a cosy feel to the seating area. The preserved moss wall works as a feature as well as dampening noise and the layout of the furniture and rich upholstery fabrics add warmth.

Photographer: Sam Berni

What was your team’s highlight of the project?

The train carriage we recreated on the second floor in the dementia community. The corridor between the main dining room and lounge was very wide with space for additional seating. Instead of loose furniture we designed this train feature with the windows showing views one would see from the North Norfolk Line. Hearing that a train loving resident enjoys taking his meals there when his wife visits, gave me goosebumps. This is what it’s all about! The original submission includes a photo of the carriage, and I have added an additional one of me at fit out.

Photographer: Sam Berni

Why did you enter the SBID Awards?

I think it’s fair to say that after all the hard work, most designers get a buzz from seeing a project make finalist in a design award and the SBID awards have a great reputation.

What has being an Award Finalist meant to you and your business?

Recognition from an internationally respected design accreditation body.

Jacqui Smith, Creative Director at HomeSmiths

Questions answered by Jacqui Smith, Creative Director at HomeSmiths.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a bold and modern home design by Renata Drumond Interior Design, click here to read it.

How Saunas Can Improve Mental Health

In recent years, our approach to well-being has undergone a significant transformation. Mental health has become a central focus in home design, with saunas emerging as powerful tools for psychological restoration. Drawing from biophilic design principles that connect us with natural elements, these amenities offer more than mere luxury—they provide essential spaces for mental rejuvenation.

The Therapeutic Power of Natural Aromatherapy

The traditional sauna experience has been strategically elevated through the incorporation of natural aromatic elements, particularly eucalyptus oils and the rich, grounding scent of teak wood. Scientifically validated, eucalyptus oil offers remarkable psychological benefits. Its compound 1,8-cineole (eucalyptol) has been shown to reduce cortisol stress levels by up to 27%, interacting with neurotransmitter receptors to stimulate dopamine and serotonin production—providing a natural mechanism for mood enhancement and mental clarity.

Teak wood's complex fragrance adds sensory depth, releasing a warm, slightly sweet aroma that mimics ancient forests, triggering a primal sense of safety and relaxation.

Photography: Ray Main
Photography: Ray Main

Physiological and Psychological Synergy

Saunas provide a powerful convergence of physical detoxification and mental relaxation. The heat experience promotes circulation, eliminates toxins through perspiration, and soothes muscle tension. This physical relief directly contributes to mental calm, creating a virtuous cycle of well-being.

Eucalyptus oil amplifies these benefits by:
- Supporting respiratory health through antimicrobial properties
- Counterbalancing intense heat with a cooling sensation
- Reducing inflammation and mental tension

Creating a Multisensory Healing Environment

Enhanced by thoughtful lighting and strategic aromatherapy, the sauna transforms from a simple heat chamber into a holistic healing sanctuary. As essential oils diffuse, they create a microclimate of healing—eucalyptus oil penetrating deeply to offer respiratory and mental clarity, while teak wood's aroma provides a grounding counterpoint.

Photography: Ray Main
Photography: Ray Main

The Elemental Philosophy of Healing: Salt, Fire, and Therapeutic Transformation

Inspired by ancient Greek elemental philosophy, the sauna design integrates Himalayan salt walls with the transformative power of fire, creating a sophisticated therapeutic environment that addresses physical, emotional, and spiritual well-being.

The Himalayan salt wall becomes a dynamic healing element when heated, releasing negative ions that offer significant health benefits. Scientific research demonstrates these ions can:
- Neutralise stress-associated positive ions
- Enhance serotonin production
- Improve air quality
- Reduce respiratory inflammation

When warmed, the salt wall activates its inherent mineralogical properties, creating a microclimate that mimics natural salt caves. The fire element, conceptualized in ancient philosophy as a force of revitalization, transforms from mere heat into a sophisticated healing mechanism.

This design bridges ancient wisdom with contemporary scientific understanding, creating an atmosphere that simultaneously warms the body, purifies the respiratory system, and uplifts the spirit—embodying a holistic approach to wellness.

Social Connection and Sensory Sharing

Saunas transcend individual healing by addressing the social dimension of mental health. Larger spaces become safe, informal environments for reconnecting with friends and family, fostering conversation and bonding away from everyday distractions.

Photography: Ray Main
Photography: Ray Main

Studio Anqet: Driving forward Wellness-Centered Design

Studio Anqet's vision of wellness design emerges as a transformative approach in this sauna project, embodying a holistic philosophy that transcends traditional architectural boundaries. Founded on the principle that physical spaces profoundly impact mental and emotional well-being, the studio has carefully crafted an environment that is more than a mere functional area—it is a therapeutic landscape.

The design philosophy reflects a deep understanding of biophilic principles, where natural elements are not simply decorative but integral to the healing process. By selecting materials like teak wood, Himalayan salt and incorporating therapeutic essential oils, Studio Anqet demonstrates a commitment to creating spaces that actively contribute to human wellness. The sauna becomes a testament to their belief that design can be a powerful tool for psychological restoration.

Each design choice—from the strategic placement of lighting to the careful selection of aromatic elements—is intentional. The studio's approach goes beyond aesthetic considerations, viewing the space as a living, breathing ecosystem designed to support mental health, reduce stress, and promote a sense of connection with natural rhythms.

A Holistic Approach to Design

By integrating natural elements—earth (wood), fire (heat & warm lighting), and sophisticated aromatherapy—modern saunas create a balanced environment that resonates with our innate need for nature connection. They are no longer mere rooms, but carefully crafted ecosystems designed to nurture mind, body, and spirit.

About Studio Anqet

Studio Anqet is a well-established multi award winning design studio providing interiors, landscape and architectural design services. At Studio Anqet, we believe that impeccable design has the power to improve lives. Our bespoke interiors & landscapes are conceived to uplift, inspire and delight. Guided by our clients’ aspirations, we breathe life into personal visions – turning houses into incredible homes and buildings into beautiful sanctuaries. We see possibilities others may not, finding beauty in the everyday and solutions where none seem to exist. This spirit runs through everything we create. Studio Anqet’s identity is shaped by our agility, persistence, and personal touch. We are Industry trailblazers committed to wellness-centric design and sustainable practices. Our work is a tribute to both our Egyptian namesake – the goddess of the Nile River – and the new life we help cultivate every day.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Blind Veterans UK is a military charity helping generations of vision impaired veterans overcome sight loss. Their home in Ovingdean Brighton was no longer fully meeting their needs so they purchased the former home of the RAF Benevolent Fund in Rustington with plans for refurbishment, seeing it as the perfect coastal location for their new centre for wellbeing.

HomeSmiths

In 2021, the charity approached HomeSmiths to work with them on the refurbishment. Having permanently lost the sight in her left eye in 2012, it felt like the perfect project for Creative Director, Jacqui.

HomeSmiths

The brief for the new Rustington Centre was to work with the architect to remodel the current building in a way which would provide veterans with a wellbeing space for support and rehabilitation. It would for a while offer permanent accommodation and a level of nursing care for some veterans moving from the Brighton centre, but the longer-term goal was to provide hotel style accommodation for members visiting for short stays.

HomeSmiths

The scope of the project included reception and café, lounge, dining room, activities room, sports bar/cinema, library, hair salon, therapy room, gym, quiet lounge as well as 36 bedrooms.

HomeSmiths
HomeSmiths

The design needed to be supportive of sensory and cognitive decline with a particular focus on how the built environment can support people living with sight loss. Tonal contrast was used throughout; furniture finishes against floor and wall, switches and controls, structural pillars, doors against architrave and handrails against walls. Additional touches were incorporated within the bedrooms with contrast leading edges on curtains, bed runners, contrast handles on the furniture as well as internal lighting for wardrobes.

HomeSmiths
HomeSmiths

Enabling veterans to be able to access all areas of the building was key. There are two lifts between ground and first floor. By changing the texture of the flooring from cut pile to ribbed carpet, veterans using mobility canes can detect the change of finish and know where the lift is. Further thought was given to flooring choice here where a similarly toned flooring was chosen so as not to appear as a step or hole to anybody using the space. The flooring finish in the lift is of similar tone so as not to suggest a change in level and be supportive of any visitors living with a degree of cognitive decline. Signage was clear, using large and tactile font. A back lit coffee cup sign works as a piece of art in the café as well as a wayfinding aid. An essential oil diffuser sits in the therapy suite providing a sensory cue as to which part of the building the veteran is in.

HomeSmiths

The charity hosts activities and events throughout the year so flexible communal spaces was key. The main lounge and dining area features a mixture of free-standing furniture. Additional black out window treatments were specified in the far corner windows so that the space could be used for film nights and similar. The bifold doors in the lounge adjacent activities room open to create a big space with additional seating for larger events.

HomeSmiths

The design needed to be relevant and relatable to existing blind veterans, honouring the past but also looking forward to the future. Material from the Blind Veterans UK archives was used to create art to honour the past and celebrate notable veterans. Box framed uniforms representing the three services feature in one of the bedroom wings. The contemporary metal sculpture commissioned for reception shows service men and women and a talking point as you enter the Centre. With an overarching theme of wellbeing, it was important to celebrate the achievements of veterans, past and present. Past veterans are recognised for their wellbeing achievements as well as honouring the achievement of the founder of the charity, Sir Arthur Pearson. The outstanding sporting achievements of blind veterans are featured in the Sports Bar where the canvases double up as acoustic panels as a noise mitigation measure. Appropriate for the coastal location of the centre, the café art features sailing achievements of certain veterans.

HomeSmiths

The design consultation with the veterans was very much part of the process. At the beginning of the design process, Jacqui, together with the architects and landscapers met with a group of veterans to discuss the design. Using high contrast large format plans as well as a Lego model floor plan, the design team were able to present their ideas in the most accessible way. At the detailed design stage, large format samples of fabrics and flooring were used providing the presentation with texture. Sample chairs were supplied by Shackletons for the presentation so that veterans could experience the comfort and support of the proposed seating. Each board was talked through on a 121 basis, with Jacqui guiding the hand of the veteran around the floor plan, with the samples to hand to aid orientation and provide context.

HomeSmiths

The Rustington Centre is a home for blind veterans as well as lovely environment for those who work there. The refurbishment has provided Blind Veterans UK with a new light filled centre for wellbeing which serves the needs of the charity now and into the future as they continue to help rebuild the lives of veterans after sight loss.

About HomeSmiths LTD

Jacqui Smith, Managing Director of Sussex based interior design practice HomeSmiths Ltd, is an experienced healthcare designer, specialising in dementia friendly design and how the built environment can support people living with sensory and cognitive impairments. Designing for health and well-being, physical and mental, and the role colour plays, is at the core of her work. In November 2012 Jacqui permanently lost the sight in her left eye and has since combined her profession with her personal experience of impaired vision both in her own work and in promoting best practice to others in the design community. Working with her award winning cabinet maker husband David, their portfolio includes both new build and refurbishment projects in Extra Care, sheltered housing, assisted living, dementia and nursing homes, homes for young adults with learning disabilities and hospice/end of life care. Jacqui is an accredited member of SBID and HomeSmiths’ projects have made finalist in a number of awards for Healthcare and Wellness design. Jacqui is also the Chair of Haywards Heath Dementia Friendly Community.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Lucy Jones, Owner and Design Director at Studio Sempura, has given her insights into the industry.

I graduated with a First Class Honours Degree in Interior Architecture and Design in 2015. Soon after this, I started my professional career working for a shipping container conversion company based in Cornwall, where designs were focused around sustainability. I then progressed to a London firm specialising in Hospitality, Spa and Wellness design and these projects were heavily influenced by Biophilic design. After moving to Dorset to be nearer the sea, I joined a local firm working on a range of projects from Residential Developments to Restaurants, Offices and Student Accommodation.

I have a deep rooted connection to nature and the environment that stems from being brought up on the North Coast of Cornwall. So, I set up Studio Sempura in 2022 in order to create an environmentally conscious design studio that reflects my passion for the outdoors. In the last three years I have been very fortunate to work on some wonderful projects.

Studio Sempura
Studio Sempura

Why did you want to work in the interior design profession?

My passion for interior design runs in my family. I have always loved being creative, up-cycling and from a young age, making a space look it’s best. I feel that the inspiration to follow this pathway was inspired by observing my Mum and Granny design and renovate houses. When I was six years old my parents lost me in B&Q. They found me looking around the kitchen and bathroom sections, where I was enjoying being curious and opening every cupboard!

I wanted to work in the interior design profession to use my love of design to positively impact and improve the health and well-being of people. During my degree I developed a strong passion for Biophilic Design and this gave me the tools to achieve the desire to improve how people feel in a designed space.

Studio Sempura
Studio Sempura

Which elements of your profession do you enjoy the most?

I really enjoy working alongside my clients and helping them create a home or a space that makes them feel happy. A really fun part of a project is the conceptual phase. Having received a brief, I then create a design that meets the client’s requirements. I put together ideas and consider what would make the space unique and special for them. Once a project is complete, it is the best feeling seeing my designs come to fruition and to see how happy my clients are with their new space.

What has been your most memorable career highlight from the past year?

One of my most memorable highlights would be the completion of a development project consisting of four houses in Southbourne. I was heavily involved in this project from the planning stages to organising the final photo shoot. The individually designed interiors gave me the opportunity to source materials that reflected my ethos towards sustainability and Biophilic design.

It was a large responsibility to produce a technical design package for construction, ensuring the project would run as smoothly as possible. I am delighted that the project has been very successful and I have received some really positive feedback from my clients and prospective buyers.

Studio Sempura

What are your favourite types of projects to work on and why?

I worked for a wonderful design practice in London that specialised in Hotel, Spa, Fitness and Wellness Design. These design projects have been my favourite so far because they enabled me to create spaces that directly affected the wellness of their clients using Biophilic ideologies as the key influence.

What are the most challenging aspects of working in interior design?

Interior design is naturally subjective, and when combining this with time and budget constraints, managing client expectations is something that can be challenging.

I always aim to specify materials and fixtures that are the best quality and have the least environmental impact. These tend to come with a higher price tag, so it can be a challenge to convince clients to spend that little extra for better quality.

Studio Sempura
Studio Sempura

What do you wish you knew before working in the field?

This has always been what I wanted to do, so I have openly accepted any challenges that have come my way. However, in order to produce accurate drawings and information packs required for construction on site, I spend a lot of time at a computer. This is a very important part of the job, but I really do enjoy being out and about spending more time on site and interacting with people.

If you could give one tip to aspiring designers, what would it be?

This industry is constantly evolving so it is important to stay relevant by keeping an open mind, learning and exploring new trends, solutions, materials and technologies. Take your time to learn from others and get as much experience as you can. Work in different sectors and network. Be open to all the opportunities that come your way and always say yes. Don’t run before you can walk. Cliché, but it is worth the wait.

Studio Sempura
Studio Sempura

How do you see the interior design industry evolving in the year ahead?

The industry will hopefully continue moving forwards in relation to sustainability and the development of environmentally friendly design solutions. It is great that the topic is being taken seriously, from suppliers and designers to clients. The design choices that we make are having an environmental impact and it is important that we get in touch with our innate connection to nature through Biophilic design. This is why I believe the colour of the year 2025 is ‘Mocha Mousse’, a warm, chocolate brown that reflects our natural environment and the ethos of Biophilic design. I believe we will be seeing more rich, darker colour pallets, with an increase in the use of darker furniture and antique pieces. I believe this will create a more eclectic mix of old and new which lends itself to the ideology of re-using and making more environmentally conscious choices.

Studio Sempura
Lucy Jones, Owner and Design Director at Studio Sempura

What does being an SBID Accredited Interior Designer mean to you?

It has been a huge achievement to be recognised by the SBID. This has given me the confidence in my journey as a designer and enabled me to signify to my clients that I am part of one of the UK’s leading interior design bodies. I look forward to attending the design events and keeping on top of CPD’s that the SBID offer. I am also really excited to have an opportunity to apply for the Awards in this coming year.

About Studio Sempura

Studio Sempura is a leading environmentally conscious Interior Architecture and Design practice based on the Dorset Coast, owned and directed by Lucy Jones. Lucy trained as an Interior Architectural Designer and therefore offers knowledge and expertise of all elements of a project from planning and spacial plans to interior styling. Studio Sempura can offer a full turn-key service. Whether your project is residential or commercial, new build or renovation, we can help you create a space that has purpose, meaning, longevity and style. We also put a huge emphasis on sustainability and carefully consider everything we design and specify.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Lily of the Valley is the fruit of a family project, led by Alain and Lucie Weill, father and daughter, with the aim of creating a dream hotel inspiring Wellness and luxury. This is the very concept of the hotel, which offers to its residents an elegant setting in which they are guided in their weight loss goals with the most exclusive Technogym training solutions.

Lily of the Valley

Entirely imagined and designed by the famous designer Philippe Starck, the hotel fits in naturally with the surrounding nature. With an organic architecture, the place opens up to the surrounding light and the vegetation is part of the hotel's design. He states: "I designed an organic and vernacular village. Everything is so harmonious that it feels like it has always been there. It's a place that welcomes you at any time of your life, at any time of the season."

Lily of the Valley

This small "village" inspired by the gardens of Babylon, the architecture of Provençal abbeys and Californian villas, is made up of small Mineral houses with 38 rooms and 6 suites with nature and the Mediterranean as far as the eye can see. 8 pool suites are also part of the picture: these private villas with swimming pool are set in the Mediterranean environment of the French Riviera. Below, the hotel's own beach with restaurants and bars is available to residents.

Lily of the Valley

2,000 m² are dedicated to sport and fitness within the hotel, and 3 programmes are available for residents who wish to keep fit, accompanying them throughout the year, over 4, 7, 10 or 14 days:
- Optimal weight & serenity
- Intensive weight loss
- Weight loss & sport

All three programmes are supervised by a team of professionals, using the so-called "TGV" method. Developed by Jacques Fricker, it is said to be in three stages and consists of a "high speed" phase, a stabilisation phase and a full fitness phase; all three allow for rapid and lasting weight loss, particularly appreciated for the flexibility and balance of its approach.

Technogym is partnering with Lily of the Valley in the development of this luxury sports area.

Lily of the Valley

Fitness and coaching, present in each of the fitness programmes of the place, are thus proposed and highlighted thanks to Technogym solutions. The Artis line dresses the hotel and allows residents to live an exclusive fitness experience. From cardio equipment to weight training equipment, Artis offers high-end products with a touch of elegance. With customised workouts and a variety of entertainment options, Artis makes working out more motivating and enjoyable for everyone. Working independently on an assigned program or accompanied by the Technogym Coach through the Technogym Live console, residents have access to a simple and ergonomic training experience that adapts to their needs and goals.

Lily of the Valley
Lily of the Valley

Artis equipment includes Artis Run, the treadmill that combines elegance, technology and connectivity. Designed with attention to detail, it is the essence of indoor running. It adapts to the user's running style, with a natural feel that makes for the most comfortable training experience.

Lily of the Valley

In addition to the Artis Line, residents can also take advantage of the Kinesis Personal Vision, the Technogym innovation “par excellence”. Perfect for a wide variety of functional exercises, it can be used to improve physical condition, endurance, sports performance or to accompany a rehabilitation process. Kinesis Personal Vision is designed to train while respecting the body's natural movements, in order to achieve fitness, athletic or health goals in an efficient and personalised way.

Lily of the Valley

For over 35 years, Technogym has been promoting Wellness worldwide, a lifestyle based on regular physical activity, a balanced diet and a positive mental approach. Through its wide range of products, Technogym supports Lily of the Valley in offering high quality fitness solutions to its residents, enabling them to achieve their wellness goals through the best Wellness experience to improve their quality of life.

About Technogym UK

Technogym's globally renowned products are perfect for both home and commercial gyms. They strive to create gym equipment and accessories that are not only professional and sleek but also adapt easily to every surrounding space. For more than 40 years Technogym have been helping people live healthier and happier lives with a range of products that are exceptional in both function and aesthetics. With modular collections, they offer the ultimate wellness experience anytime, anywhere, at home, in the gym, in the office, or in a hotel.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a relaxing and Oriental spa design by 2023 SBID Awards Finalist, Lude Design.

As a strategic partner of Renhe Zudao Spa, Lude Design participated in the design of the new project in Hangzhou, China. As a relaxing space, the foot spa must be a livable and tourable place that the body and mind yearn for. With the Chinese culture and aesthetics throughout the project, the design starts from nature and returns to it, arousing a new understanding of elegant oriental living.

SBID Awards Category: Healthcare & Wellness Design

Practice: Lude Design

Project: Renhe Zudao Spa Huafeng

Location: Hangzhou, China

Lude Design - Renhe Zudao Spa Huafeng
Lude Design - Renhe Zudao Spa Huafeng

What was the client's brief? 

Established in 2004, Renhe Zudao Spa is an upscale commercial healthcare spa chain brand that features a cinema-style vibe. It is currently credited as a leading registered agency of the Hangzhou Health Care Service Industry Association. Since its establishment, it has opened numerous stores. Renhe Zudao Spa boasts a fashionable and elegant decoration style that creates a comfortable and warm health environment. Their professional and skilled massage manipulation and thoughtful and attentive service have gained a word-of-mouth reputation and over 15,000 members in 18 years of development. Renhe Zudao Spa perfectly integrates a natural healthcare approach with cutting-edge technology, setting a new benchmark for the foot bath and healthcare industry.

Lude Design - Renhe Zudao Spa Huafeng

What inspired the design of the project?

The inspiration for this design is drawn from Jiangnan, which is a blend of natural landscapes and urban features. The city of Hangzhou is known for its strong cultural identity and regional symbols, but it also has a dynamic and constantly evolving nature. We embrace change and innovation and blends modern consciousness with avant-garde concepts. Through active exploration and experimental design practices, we strive to create something truly unique.

Lude Design - Renhe Zudao Spa Huafeng
Lude Design - Renhe Zudao Spa Huafeng

What was the toughest hurdle your team overcame during the project?

As the spa was constructed during the peak of the pandemic, workers could not all come on-site, so the construction could not be completed efficiently.

Lude Design - Renhe Zudao Spa Huafeng

What was your team’s highlight of the project?

Our team specialises in identifying unique brand cultures and crafting effective business models that help our clients thrive even in the midst of an epidemic. We offer both design services and brand consulting to our valued clients.

Lude Design - Renhe Zudao Spa Huafeng
Lude Design - Renhe Zudao Spa Huafeng

Why did you enter the SBID Awards?

As a brand consultant for our clients, we also have a professional consulting company that offers us valuable predictions and suggestions. With their guidance, we have participated in numerous international competitions, such as SBID, and have won several awards. We are optimistic about achieving further success in the future.

Lude Design - Renhe Zudao Spa Huafeng

What has being an Award Finalist meant to you and your business?

The field we have been specialising in is relatively niche and our design style is quite distinct. Being on this shortlist has given us confidence that we can make a name for ourselves on the global stage. We hope to enter the following year’s SBID award with better projects.

Bin Liu, Design Director of Lude Design

Questions answered by Bin Liu, Design Director of Lude Design.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a warm and earthy salon design by Layrd Design, click here to read it.

Join SBID

Join SBID

Find out more about our flexible membership structure.

Apply Online