Claudine Murphy, Founder and Lead Designer at Doverfield Designs, has given her insights into the industry.
I started out my career working in exhibition management for commercial art galleries where my days ranged from working with artist studios on how to make their visions for exhibitions come to life (indoor pool anyone? and yes, we did make that happen!) to working with clients on curating artwork for their homes across the globe.
I’m no stranger to understanding spaces and how each element can affect your experience in a room. This led to a natural progression from the gallery world into interior design. I trained at KLC School of Design and went on to work with several London based design studios (These White Walls, Nefarious Design & Studio RioLondon).
I set up Doverfield Designs in 2023 and have been lucky to work on some great projects with even greater clients!
It wasn’t something I had always dreamed of but working in art galleries I really understood how people experience a space and the journey it can take them on. A huge part of that job was managing clients, complicated logistics and problem solving. I think most designers would agree that those are some of the most important skills aside from the actual designing.
The shift happened for me after I had worked my way up to managerial roles in 2 galleries and I felt like I was ready for my next challenge. Interiors was a natural progression and so I retrained and set about working my way up in this industry.
One of the most rewarding aspects of interior design is the opportunity to create spaces that genuinely improve people’s lives. The ability to design environments that support our client’s lifestyles and needs is incredibly fulfilling. I particularly enjoy the personal connections I build with clients and the challenge of translating their unique preferences and needs into functional, beautiful designs. The process of understanding a client’s vision and then bringing it to life in a way that exceeds their expectations is always a highlight for me.
Then there is the transformation. It’s easy for us to forget where a project started, especially when you see it progress every step of the way. So, seeing the finished results compared with the before is incredibly rewarding.
I think having a 6 double page spread in an interior’s publication (Kitchens, Bedrooms & Bathrooms) a few months into opening the studio will always be a proud moment.
I wrote a list of goals I’d like to achieve and that was pretty high up so I can’t believe it happened so quickly. It was a great experience walking into shops and being able to pick it up off the shelf, flick through and see my work!
I particularly enjoy working on residential projects because they allow me to create deeply personal spaces that reflect the client's individual style and lifestyle. There’s something incredibly rewarding about taking a house and transforming it into a home where people feel comfortable and at ease.
I also enjoy the creative challenge of balancing aesthetics with functionality—every decision must serve both the emotional and practical needs of our clients.
One of the most challenging aspects of interior design is managing client expectations. Every project is a collaboration and aligning a client’s vision with what’s realistically achievable—within time, budget, and space constraints—can be tricky. Clients often come with big dreams, and part of my job is to guide them through the process of prioritising and making informed decisions, while still delivering a design that reflects their desires.
Another challenge is navigating the logistics and coordination between various stakeholders. Keeping everything on track, ensuring deadlines are met, and handling unforeseen issues that arise during construction can be stressful. Despite these challenges, the process of seeing a project through from concept to completion is incredibly rewarding.
One thing I wish I had known earlier in my career is the importance of networking and relationship-building within the industry. Interior design is often a team effort, and forming strong relationships with contractors, suppliers, and other designers can really make a difference in the success of a project.
If you don’t have a reliable team to work with then it really can make or break a project. More often than not you have to learn this the hard way!
My advice to aspiring designers would be to develop a strong foundation in both creativity and practicality. The ability to think outside the box is critical, but it’s equally important to understand the technical aspects of design, from building codes to spatial planning. The most successful designers I know strike a balance between innovation and functionality. The more you learn about materials, construction processes, and how spaces work on a physical level, the better you can bring your creative ideas to life.
Another important tip is to stay curious and never stop learning. The design world is constantly evolving—whether it's new trends, technologies, or materials. Keeping an open mind and being willing to experiment with different styles and methods will help you grow as a designer and stay relevant in the field.
The interior design industry is likely to continue its shift toward more sustainable and eco-friendly practices. Clients are becoming increasingly conscious of the environmental impact of their choices, and designers are responding by sourcing sustainable materials, incorporating energy-efficient solutions, and creating spaces that prioritise health and well-being. This trend is not just about aesthetics but about creating long-lasting, responsible designs that can positively impact the environment.
The industry is also still very much feeling the disruption to the supply of materials from Europe, as new customs regulations, tariffs, and border controls have slowed down imports. This has led to delays in projects, increased costs for materials, and even shortages of certain products, which has required interior designers to be more resourceful and adaptable. Many designers are now more focused on sourcing locally to mitigate the risks of supply chain interruptions.
Being accredited with the SBID is a huge accomplishment. The rise of interior design in the past few years has been meteoric and the interest in the profession has also increased significantly. What is important to note is that interior design isn’t just about choosing paint colours and fluffing cushions as people sometimes think.
The technical aspects and knowledge you need to have to run a project in a responsible manner is hugely important. We aren’t a regulated industry so by being accredited with the SBID it demonstrates that I am a trained, experienced and therefore qualified interior designer that clients can trust. I feel very proud to display that badge on my website.
About Doverfield Designs
Doverfield Designs is London based interior design studio specialising in full service renovation projects. They craft cosy and inviting homes across London and the surrounding areas with a focus on creating homes that aren’t just beautiful but also functional.
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Iliada Rossi, Design Director at Rossi Studio, has given her insights into the industry.
With a passion for architecture and interior design spanning over ten years, Iliada has dedicated her career to transforming spaces into personalised havens. Iliada is known for her excellent communication skills and her ability to listen attentively to clients, translating their ideas into reality. Her attention to detail ensures that every project embodies modern elegance and timeless sophistication, perfectly tailored to each client's lifestyle.
I was born in Brasília, surrounded by the architectural masterpieces of Oscar Niemeyer, which sparked my love for architecture from a young age. Living in a city where design was at the forefront of everyday life shaped my appreciation for how spaces can influence people. Over the years, my travels around the world deepened my passion for different design styles, cultures, and architectural techniques. I’ve always been inspired by how diverse environments can evoke different emotions and how design can improve daily life. Interior design became the perfect way for me to blend my love for architecture with my creativity and passion for transforming spaces.
One of the things I enjoy most is creating spaces that truly reflect my clients’ needs and lifestyle, while adding a touch of my own style to make it unique. I love working closely with my clients, getting to know them on a personal level to understand what they want and need from their spaces. This connection helps me design in a way that feels personal and tailored. Designing is also a creative outlet for me, where I can bring my artistic side to life. Finally, I enjoy the project management side of things, ensuring that every detail is executed as planned and the vision comes to life exactly as imagined.
One of the most memorable highlights from the past year was working on a stunning period property from the Arts and Crafts movement. The project gave us the opportunity to preserve and enhance the beautiful original features while incorporating modern touches to inspire the renovation. We designed a few rooms in keeping with the Arts and Crafts style, paying homage to the intricate details of the era. In a separate wing of the house, we undertook a complex architectural project, removing the old service staircase and partitions to open up the space. Alongside the design work, we ensured the house was fully insulated and energy efficient, integrating home automation and modern amenities. It was a comprehensive project that required careful attention to balance modern design elements with the property's historic charm, resulting in one of our most beautiful and fulfilling works.
My favourite projects are those that involve construction, renovation, or refurbishment, where we can work from concept to completion. I love projects that allow us to manage the entire process through to the final details, offering a full turnkey service to our clients. This approach gives us complete control over the project, ensuring that the design vision is delivered exactly as imagined. It’s incredibly rewarding to see a space transform from initial ideas to a fully finished, functional, and beautiful environment, all while managing the process to ensure everything runs smoothly.
One of the most challenging aspects is managing and coordinating multiple stakeholders and suppliers while ensuring that services and products are delivered to the highest standards. With each project, there are many moving parts—contractors, suppliers, and other professionals—all working towards the same goal. Keeping everything on track and aligned with the project’s vision can be complex. Fortunately, I’m lucky to work with a team that excels at this. Our strong communication, attention to detail, and commitment to excellence ensure that everything runs smoothly and that we always meet or exceed our clients’ expectations. This collaboration makes all the difference in delivering a seamless, high-quality result.
Before transitioning into interior design, I had a completely different career. Looking back, I wish I had known just how rewarding it is to bring design projects to life. There’s nothing quite like seeing a space transform and knowing that it will have a lasting impact on my clients’ lives. I also didn’t fully realise how much I would love working with my artistic side—design allows me to express creativity while solving real-world problems. Every project is an opportunity to blend my vision with my client’s needs, creating personal and inspiring spaces. It’s incredibly fulfilling to know that I’m making a difference in how people experience their environments, and I truly cherish the ability to do so every day.
Never stop learning. Interior design is a constantly evolving field, and the more you explore, the more you'll discover new techniques, materials, and perspectives that can elevate your work. It’s truly fulfilling to challenge yourself and grow through every experience. Don’t be afraid to step out of your comfort zone and explore beauty in things that might not be conventional to you. Embrace different styles, cultures, and inspirations from around the world. The richness of diverse ideas will shape your creativity and help you develop your unique design voice. Being open to new ideas and learning from everything around you is what will set you apart and keep your designs fresh and relevant.
The interior design industry is constantly evolving, with new trends and innovations shaping the way we create spaces. As we move forward, technology will continue to play a significant role, making interiors not only more functional but also more sustainable. Smart home systems, energy-efficient solutions, and eco-friendly materials will be at the forefront of design, allowing us to create spaces that are both beautiful and responsible. At the same time, the emotional aspect of design will remain key, with the goal of bringing people a sense of comfort and well-being in their environments. As we integrate these advancements, well-designed spaces will continue to inspire and enhance our everyday experiences.
Being an SBID Accredited Interior Designer is something I’m really proud of! It’s a wonderful recognition of my passion for design and my commitment to upholding the highest standards of quality and professionalism. For me, it’s all about giving my clients confidence that they’re in good hands, knowing I’m dedicated to creating beautiful and functional spaces that truly reflect their needs and lifestyles.
SBID accreditation also motivates me to keep learning and growing. The design world is always evolving, and being part of this amazing community encourages me to stay on top of new trends and innovations so I can bring fresh, exciting ideas to every project. It’s also a great way to connect with other talented designers and share knowledge, which is so inspiring!
About Rossi Studio
At Rossi Studio, we transform houses into personalised, modern homes that exude elegance and timeless luxury. Our comprehensive services ensure a seamless journey from concept to completion, delivering spaces that truly reflect your identity.
Amy Stoddart, Creative Director at Amy Stoddart Studio, has given her insights into the industry.
I graduated with a first class hons BA in Furniture Design in 2015. I worked predominantly in kitchens and bathrooms for 5 years before starting my own interior design company in 2020.
I've always favoured my creative side! Initially, I wanted to explore the world of graphic design, but after gaining some work experience, I quickly realised that it wasn’t the right fit for me. Growing up, I often rearranged my room and experimented with painting it in various colours—usually directing my Dad to do this for me! For a few years, one of my walls was painted in two different shades of green with a funky zigzag running through the middle. It was a bold choice!
I began my journey by studying Furniture Design, knowing that entering this industry directly would be challenging. However, I soon discovered that interior design would serve as a great ‘segway’ into designing furniture and products. Now, I am frequently designing bespoke furniture pieces for my clients that suit their needs and individual requirements perfectly.
I really enjoy the initial concept stages of a project. There’s something magical about pulling out all my samples—fabrics, finishes, colours—and assembling them into a mood board. This process allows me to visualise the overall aesthetic and atmosphere we want to achieve, and it’s incredibly fulfilling to see the vision come together.
However, the most rewarding part of my work is undoubtedly seeing the completed space and witnessing my clients' reactions. When they step into their newly designed home and express their happiness, it makes all the hard work worthwhile.
This past year has been incredibly exciting for me as I was nominated for an SBID award, which truly validated my work and dedication to the field. It’s an honour to be recognised among such talented designers, and it motivates me to keep pushing the boundaries of my creativity!
Additionally, I recently landed my biggest project to date—a stunning 21,000 sq. ft. private family home. The scale and complexity of this project have presented unique challenges, but they also allow for a level of creativity that I absolutely love. I’m thrilled to work closely with the family to create a space that perfectly suits their needs and reflects their lifestyle.
My favourite projects are definitely bespoke residential jobs, particularly whole house turnkey renovations. I find immense satisfaction in spending 12 to 24 months with clients as we collaboratively build their dream homes. This extended time frame allows me to truly understand their lifestyle, preferences, and unique needs. Working closely with clients throughout the process helps me grasp the intricacies of their design vision, ensuring that every detail aligns with how they live!
One of the most challenging aspects of working in interior design is the project management side of things. Coordinating timelines, budgets, and various contractors can be complex, especially when unexpected issues arise. Ensuring that everything runs smoothly while maintaining the design vision requires careful planning and flexibility.
Before diving into the world of interior design, I wish I had a clearer understanding of the complexities involved in project management. While I was aware of the creative aspects of design, I think it's common to overlook the importance of coordinating timelines, budgets, and vendor relationships.
I would encourage aspiring interior designers to gain a strong foundation in design principles through education and practical experience. Networking is crucial in this field, so connecting with established professionals can provide valuable insights and opportunities. Lastly, always stay curious and open to new ideas, trade shows are a great example of this!
I’m excited about the growing focus on sustainability in design. More clients are seeking eco-friendly materials and practices, which not only benefit the environment but also add unique character to spaces. We are members of 1% for the Planet, which means we donate 1% of our profits every year to a charity that focuses on saving the planet!
First and foremost, it establishes a level of trust and credibility with my clients. They can feel confident knowing that I adhere to the highest industry standards and best practices, which ultimately enhances their experience throughout the design process. Being part of the SBID community is incredibly valuable as it connects me with other talented professionals, allowing us to exchange ideas, insights, and inspiration!
About Amy Stoddart Studio Ltd.
Amy Stoddart Studios love designing eclectic and fun interiors, their designs seek to maximise the potential of each space and create environments that are unique and thoughtfully considered to suit each clients way of life. Most recently working on high-end residential projects, along with luxury office spaces, director suites and bars. Amy studied Furniture Design at Lincoln University, graduating with a 1st Class Honours Degree. Upon finishing her degree she went on to work for very well regarded design studios in London, with a focus on the high-end residential market. She has work featured in various magazines, been nominated for numerous awards and recently won ‘Ultimate Luxury Kitchen Design’.
Emma Hemmings, Founder of Emma Louise Home Design, has given her insights into the industry.
My career in interior design began in 2014 when I managed and designed my own home renovations. This experience led to project management and design work for friends and family, sparking a passion for creating spaces that felt both rewarding and inspiring. It was this realisation that motivated me to pursue interior design as a professional career.
With a BSc and MSc from Bristol and Southampton Universities, and a young family to consider, I decided against returning to formal education for a degree or diploma in interior design. Instead, I took an independent approach, focusing on key areas like mastering 3D design software and attending CPD (Continuing Professional Development) events, especially in lighting, hosted by leading brands.
Building relationships with trade professionals during those early projects was invaluable, as I gained hands-on insights into the various elements of interior design, including kitchens, bathrooms, and joinery. Today, I regularly attend industry events to stay updated on the latest trends and maintain close connections with suppliers to better understand the products and ranges available.
For me, working with samples, textures, and creating design schemes is my "happy place." I am passionate about crafting spaces that inspire and evoke happiness. Each project is unique, designed with specific people, functions, and emotions in mind.
Having experienced firsthand how changes in my home and workspace impacted my mood and productivity, I know I'll never tire of working with clients to help them transform their spaces and build confidence in their design choices.
It's hard to choose because interior design is such a multifaceted profession, and no two projects are ever alike. However, I particularly enjoy the process of understanding my clients on a personal level to design spaces that reflect their personalities, and I thrive in the creative challenge of bringing those ideas to life.
Lighting and colour are two elements that fascinate me the most. Lighting is both technical and creative - being able to design lighting that enhances architecture and sets the perfect mood is incredibly exciting. Colour, on the other hand, is like a science. It has a profound impact on how a space feels, its perceived size, and the emotions it evokes. Both elements are endlessly inspiring to me.
One of my most memorable highlights was styling and photographing a recent project at Sandy Lane alongside Joey Kendal Brown. The project involved complete kitchen design with Jack Meadows Bespoke, as well as colour and lighting consultation. Seeing the space come to life and knowing I had a hand in every aspect of the design was deeply rewarding.
I love residential projects, regardless of size. Working with clients to design their homes feels like a privilege. Homes are deeply personal, serving as spaces where people interact with loved ones, work, relax, and create memories. Being involved from the early stages - planning layouts, lighting design, and overall aesthetics, through to styling - is incredibly fulfilling.
Interior design, like any profession, comes with its challenges. One key challenge is keeping up with advances in technology. While I love hand-drawing, there’s no denying the value of computer-aided design in communicating ideas effectively.
Managing client expectations is another important aspect - setting realistic goals and working as a team with the client is crucial. Finally, staying on top of design trends while striving for timeless designs can be tricky. While trends are exciting, my aim is always to create designs that clients will love for years to come.
My journey into interior design felt a bit unconventional. I project-managed my own home renovations, fell in love with the process, and then sought out learning opportunities to deepen my knowledge. Starting with an understanding of the value of project planning, timelines, communication, and navigating the unpredictable nature of home renovations was, in hindsight, invaluable. These practical elements of the job - often harder to teach or fully grasp until you're in the field - have given me an edge.
I’ve come to realise that interior design involves so much more than creating beautiful spaces with colours and textures. There’s a lot of behind-the-scenes work that is essential to bringing those designs to life.
That said, perhaps someone should have warned me that my mind would never fully switch off! I find myself constantly analysing architectural details, colours, and textures wherever I go, but I suppose that’s just part of loving what I do.
Take time to discover which elements of design excite you the most, and focus on developing your expertise in one or two of those areas. This will help you stand out and bring a unique perspective to your work.
AI is becoming a major player in the industry, and I believe it will have a positive impact, especially in facilitating design communication. However, I am confident that AI cannot replace the personal connections we build with clients, nor can it fully understand the emotions and memories a space should evoke. I’m excited to see how the industry evolves in the coming year!
Being an SBID Accredited Interior Designer makes me feel like a valued member of the design industry. It’s an important recognition of my skills and dedication, and it gives me a sense of pride in my work.
About Emma Louise Home Design
Emma Louise Home Design is a Surrey based design studio working in Esher and its surrounding areas, as well as throughout the UK via our E-design service. Emma understands what it takes to bring a successful interior together; from the importance of early space planning with consideration to services such as electrical points and lighting design, to the way a space is ultimately styled - and everything in between. Emma works closely with every client to understand their individual brief, striving to exceed expectations and deliver within budget and to an agreed timeline. Taking time to understand the clients’ desires, key objectives and personal style, Emma connects at a personal level with every project.
Nataly Bolshakova, Founder of Bolshakova Interiors, has given her insights into the industry.
As the owner and team lead of our studio, I pursued a career in interior design because I am passionate about improving people's lives. From a young age, I was fascinated by art and how design elements like colour, lighting, and layout can influence emotions and functionality. Interior design allows me to blend creativity with problem-solving, continuously learn and innovate, and create environments that reflect our clients' personalities and needs. Seeing clients' joy in their newly designed spaces is incredibly rewarding and drives my passion for this profession.
As the owner and team lead of our studio, I enjoy the trust clients place in us to create unique interiors tailored to their needs. I love tackling challenging projects worldwide that push creative boundaries and help me grow. The satisfaction of transforming a client’s vision into reality and seeing their joy is incredibly rewarding. The blend of creativity, client trust, and continuous learning across diverse projects globally makes interior design fulfilling for me.
The most memorable career highlight from the past year has been starting a new major developer's project Belle Air in Soini, Cyprus. We are designing 24 niche villas, each with its own unique character and style, located in a tranquil oasis. These villas are designed in the Californian style, offering a perfect blend of luxury and serenity. This project has been incredibly exciting and rewarding, as it combines the challenge of large-scale development with the opportunity to create bespoke interiors that cater to individual tastes. It's a perfect example of our commitment to innovative and personalized design on a global scale.
While I find all types of projects exciting, I particularly enjoy working on residential projects. There's something incredibly fulfilling about creating personalised, comfortable, and beautiful living spaces. Each home tells a story, and I love being part of that narrative.
However, I'm always ready for new challenges and enjoy the diversity that comes with different types of projects. Whether it's a commercial space, a hospitality project, or a large-scale development, each one presents unique opportunities. This versatility keeps my work dynamic and continually pushes me to innovate and expand my skills.
One of the most challenging aspects of working in interior design is ensuring accurate timing and estimation for each project. It involves meticulous planning and coordination to meet deadlines while maintaining high-quality standards. Balancing these factors requires strong project management skills and effective communication with clients, contractors, and suppliers. Despite these challenges, it's incredibly rewarding to see a project come together smoothly and to deliver results that exceed client expectations.
Looking back, one aspect I wish I had more knowledge of before entering the field is the importance of psychology, especially when working on private projects. Understanding clients' preferences, lifestyle, and how they interact with their space is crucial for creating designs that truly resonate with them.
Private projects, in particular, can be unpredictable in terms of timing, as they often involve more intricate customisation and client involvement. This is where good time management becomes paramount, as it can make up to 50% of the success of a project. Learning to navigate these dynamics effectively is essential for delivering exceptional results while maintaining client satisfaction.
If I could offer one tip to aspiring designers, it would be to believe in yourself and your abilities. Confidence in your skills and creativity is key to overcoming challenges and achieving success in this field. Additionally, learn how to use your 24 hours a day properly. Time management is crucial for balancing multiple projects, meeting deadlines, and maintaining a healthy work-life balance. By believing in yourself and mastering your time effectively, you'll be well-equipped to thrive as a designer.
In the year ahead, the interior design industry will see advancements in technology, particularly AI, revolutionising processes and enhancing client experiences. Sustainability will remain a priority, driving demand for eco-friendly materials and practices. Additionally, there will be a focus on wellness-oriented design to create spaces that promote health and productivity. Overall, the industry is moving towards creating functional, environmentally conscious, and people-centric spaces.
Being an SBID Accredited Interior Designer holds personal significance for me beyond professional recognition. It symbolises the culmination of years of hard work, dedication, and passion for my craft. It's a validation of my journey as a designer and a reminder of the values I hold dear in my practice: integrity, creativity, and a commitment to exceeding client expectations. This accreditation represents not only my achievements but also the relationships built, the lessons learned, and the dreams pursued in the pursuit of creating spaces that inspire and uplift.
About Bolshakova Interiors
Bolshakova Interiors is an international interior design studio that specializes in exclusive private residences worldwide. The team comprises experienced interior designers, architects, and project managers. Offering a bespoke service, it provides unparalleled expertise from the design concept to the selection of furniture, lighting, and accessories. The result is an exciting design journey that is fully customized to meet each client’s wishes, delivering exceptional results.
Di Henshall, Design Director of Di Henshall Interior Design has given her insights into the industry.
Di Henshall studied interior design at Liverpool College of Further Education, since changed to Liverpool Polytechnic, since changed to Liverpool John Moores University. She became an Export Designer for Hygena, Liverpool, (largest kitchen manufacturer in the world at the time) designing showrooms and exhibitions around the world, plus designing cabinetry and fittings for private residences in the Middle East. After emigrating to Australia, Di became an Interior Designer for a group of architects in Melbourne (Victoria) – DCR Architects, working on public buildings, restaurants and private residences. She then started her own business, Di Henshall Interior Design, in 1988; and started her own cabinetmaking business, Resident Hero, in 1992. Henshall qualified as a licensed builder in 2000. She guest lectures at various locations, such as Sunshine Coast University, TAFE College and various Housing Industry Association functions.
Di Henshall Interior Design has won over 30 design awards and citations. They design all over Australia and New Zealand, and have worked on projects as far a field as Fiji and the United States. They have a team of seven in the design company and a further sixteen in their custom/bespoke furniture and cabinetry factory.
I always knew from about five years old that I wanted to be a designer, I just didn’t know anything about buildings, so I started designing dresses - all of which looked exactly the same, just different patterns! When I was about twelve, I knew then that I would be either an architect or interior designer. I chose interior design, and I am grateful that I did.
Like most designers, the exciting part is starting with a brief that is going to be challenging. I usually start off with a tiny sketch pad and scribble ideas down, taking into account all the usual elements, such as the personality of the clients, what the use of the building is, who is going inhabit the space, what the orientation is, the architectural intent, if applicable, the budget, etc.
We specialise in major renovations, basically pulling apart all elements and designing a totally new and vibrant residence. In the past year we did exactly that for a large, waterfront house that needed to be reinvented both inside and out. We have just finished it and when the clients saw it for the first-time last week, the wife burst into tears with happiness – hugely rewarding. We also spent four months designing the interior of a superyacht. Another one of the projects we have been working on in the past year is the major reconstruction of a beachside house that is in the process of being put back together, totally unrecognisable from its former self. We usually have anything up to twenty projects on at once, all at various stages.
I actually love the variety of the projects we undertake rather than having one particular favourite type. Designing offices and medical practices is always challenging because there are usually several or more stakeholders that all have a say in what is designed. It is a diplomatic juggle to make sure that we reach a design solution that everyone is happy with and that it is equally practical and workable for both staff and clients/patients.
Dealing with suppliers. We spend an inordinate amount of time and energy chasing suppliers for the right information, truthful delivery dates and proper product specifications. This was exacerbated to the extreme during Covid, as the supply chain was practically broken, freight charges went through the roof and suppliers felt the need to say what they thought you wanted to hear rather than the reality.
I learn something new every working day of my life. Technology, product innovation, new manufacturing processes, trends, computer assisting drafting, installation advances – all of these things have advanced dramatically since I started and they will continue to change. What I wish I knew before I started was more about the business side, things like contracts, budget discussions, asking for payments, understanding balance sheets and spreadsheets, financial forecasts and what to do when you can’t pay bills – all of those things were learnt the hard way.
Maybe two things – take a tape measure with you everywhere and measure everything you use or have in your own home, for example the height of a coffee mug, the height of a hanging rail in a robe, the height of a dining table or a lounge chair – I can’t believe how many qualified designers I have employed that do not understand measurement. Without understanding measurement, it is very hard to be a good designer. The other thing I would say is don’t be influenced by trends, they are called trends for a reason.
I think people are finally starting to collectively understand the overwhelming waste that the world produces, including throwaway fashion, throwaway furnishings and electrical goods. There is a move towards people recognising the value in good quality gear that will last the distance. Recognising the effort and talent that goes into creating beautiful timeless pieces, such as lighting and furniture, so they don’t go out and buy a cheap copy. I hope that this trend continues, not for the sake of our business but for the sake of our planet and our children. We, therefore, have to keep creating things and spaces that people don’t regard as something they can get rid of or change in a couple of years’ time.
It is an honour to be recognised as being worthy of the society. The society is incredibly active and supportive of its members, which is refreshing and reassuring to be part of it. I would like to contribute as much as possible as a member and hope I get some opportunities in the future to do so.
About Di Henshall Interior Design
Award-winning interior design and full-fit-outs of custom furnishings working all over Australia and New Zealand. A highly trained design team specialising in major renovations, new builds, offices, restaurants, hotels and private residences. We have our own furniture and cabinetmaking business and source products from all over the world. We are also a building company that works closely with architects and other parties to deliver exceptional design solutions.
Christine Robinson, Company Director of Curate has given her insights into the industry.
My career started at my mothers knee, quite literally, when I absorbed everything she was working when she decorating our childhood home using the most beautiful papers and choosing wonderful paint colours and when she later started a successful fabric company I knew this was something I wanted to do too. I studied textiles at University and soon afterwards was offered magazine and television work which for the next three years was what completely occupied me, presenting home interest programmes and producing styling features for national publications. A request from a friend to design her home was an exciting opportunity and she became my first private client - thirty years later I have an establish interior design firm with a team that varies between 3 and 5 and I have lost count of the number of homes we have worked on.
I tend to get really stuck into whatever I am doing so if it’s drawing or ordering or scheming, I love that thing that is occupying me the most. Probably my most enjoyable activity is the sourcing, nothing gives me more pleasure than searching for and hopefully finding that elusive object or supplier. Meeting clients comes a close second, I enjoy the psychology of the client relationship; understanding their decision making, the thrill of making a suggestion which once implemented becomes one the most transformative elements in their home. I love the excitement of working with a knowledgeable and trusting client who is familiar not only with the process but also with the brands we typically source from and who introduces us to new brands which makes for some of the most successful results.
Joining SBID of course!
I love working on what I refer to as ‘Established Homes’, homes which have maybe fulfilled their original brief and are now ready to be developed into a new version of themselves. These homes so often contain collections, paintings and treasures from a lifetime of collecting which I love to include in the new schemes, treasuring the antiques and special pieces and making a place for them in beautiful new settings.
I definitely believe that a home is an extension of the homeowners personality and that the interior design should reflect their values and experiences. I am particularly interested in the architecture of a building and we include building alterations in our work. Lifting the height of the doors, widening the openings from a garden, joining one space to another to create a larger floor area to offer alternative ways of using the space.
I think the most challenging aspect of this work is unfortunately the admin side of things which is endless: managing the contract, managing project creep, keeping on top of the time spent on a job is a constant task. Standing in your own space and being clear about the way you want to run your business, setting boundaries and expectations clearly to clients is the only way to keep a Project on track and this requires time and planning, having a set of processes to ensure as seamless a delivery as possible.
Over the years I have learnt that avoiding difficult conversations or allowing clients to negotiate changes to your process, for example, just makes the business very hard - if you can manage these things from the beginning with a good set of Terms and Conditions everything becomes easier and both the client and designer are set free to concentrate on the real business of making a home.
That I would never stop learning and that I would never stop wanting to. That this career is totally absorbing and leaves time for very little else. I sometimes surprise myself with exactly how much I have learnt over the years and I wonder how that happened but that’s what working in the same industry for over thirty years does, the knowledge builds up.
My mind is very rarely not thinking about some aspect of interior design or my business, maybe its a solution to a sticky issue on a job or maybe it’s wording some communication or sourcing for a product I know I have seen somewhere but have forgotten where. I wish I had known that I am unlikely to ever want to retire!
About Curate
We specialise in the design and decoration of established homes, homes which have been well loved and lived in, but whose owners now wish to reimagine the space. Managing and curating existing furniture and collections and placing these in new and exciting settings is often the starting point for our work. Bringing about architectural changes and optimising existing spaces is often part of our Brief.
Charu Gandhi, Founder and Director of Elicyon has given her insights into the industry.
I am a qualified Architect, fully registered with RIBA and ARB, and studied and taught at the Architectural Association before joining the London offices of Allies & Morrison Architects in 2006. In 2011 I joined the Candy & Candy group as a Project Manager to the private commission team, later founding the Elicyon interior design studio in 2014.
Art, craft, and design have always been my passions. I was fortunate enough to grow up in a household where craft was not only celebrated but heralded by both my parents. However, it was the construction of our family home as a young girl that provided my first real glimpse into the world of professional interior design and architecture. Watching the architect with her captivating models and drawings, as she collaborated with my parents during design meetings, left a lasting mark. It ignited a deep passion for design within me and set me firmly on the path towards my future career.
In our profession, what I enjoy the most are the moments of creative discovery and collaboration with our clients. Each project presents us with a fresh canvas, brimming with opportunities for joy and excitement. Our approach is deeply rooted in storytelling, and we strive to craft unique experiences that resonate with our clients on a profound level. From the outset, we work as closely as possible with our clients, fostering a journey of shared exploration and self-realisation. The early stages of the project are particularly gratifying, as we often uncover the textures, materials, and colour palettes that will weave together architectural principles with my passion for design and decorative craftsmanship. These intricate layers culminate in elegant and personalised interiors that not only reflect our clients' visions but also evoke moments of genuine connection and fulfilment.
I always say that our best project is the next one but this last year, we have completed and worked on some of the most exciting studio projects to date. These range from an incredible show apartment in the historic OWO building in Westminster, to a stunning home in the newly developed John Nash-designed Regent’s Crescent buildings. Our recent work has really allowed us to show our creativity, producing truly stunning interiors. One of the most memorable phases during our work on The OWO apartment was our research into the history of the building, when we discovered the incredible story of the covert messaging system that was devised there during WWII and was used by Winston Churchill himself. We wanted to pay homage to the rich history of the building in our designs, and were able to tell our researched story in a nuanced way through multiple references to paper across the apartment, for example via prints and pressed flowers.
My favourite types of projects are the ones that allow me to create something authentically personal to the client's taste, lifestyle and aspirations. Ever since my days as an architect, I have always enjoyed collaborating closely with the client, bringing their individuality to the project and creating spaces that evoke a particular feeling that is personal to them.
One of the most demanding aspects of being an interior designer is the relentless pursuit of excellence in everything we do. In our studio, we embrace each challenge as an opportunity for growth and innovation. I often say that our greatest challenge is the next one, continually driving us to push boundaries. As a designer, director, and entrepreneur, I set high standards for myself and for my team, fostering a culture of continuous learning and self-improvement. We engage in rigorous self-reflection, constantly evaluating our work to extract valuable insights and refine our approach. This unwavering commitment to excellence fuels our determination to consistently exceed expectations and deliver exceptional results for our clients.
Looking back, I feel fortunate to have had the experience of working as a professional architect before transitioning into interior design. In architecture, the responsibility to provide answers, insight, and feedback to contractors, builders, and engineers is paramount, emphasising the importance of balancing creativity with practical project management and client communication.
While my architectural background provided valuable insights, I was previously unaware of the significant influence of legislation, policies, and conflicting stakeholders in architecture. However, my training at the Architectural Association in London instilled a strong sense of idealism, which I have carried forward into my career in interior design. I truly believe it's crucial for designers to possess a deep understanding of both the artistic and logistical aspects of our profession, maintaining a strong sense of idealism throughout.
My tip for aspiring designers is to have an innate interest in people and the way they live, or want to live, in their homes. Understanding clients' individual needs and aspirations is key to creating successful and meaningful design solutions.
In the next year, I am predicting a continued growth in the already apparent trend towards more personalised and sustainable design solutions. There will be a stronger emphasis on craftsmanship, materiality, and artisanal techniques, as well as a growing awareness of the environmental impact of design choices.
For me, the SBID accreditation is significant as it reflects my continued commitment to high standards and ethical practices in the field of interior design. It provides recognition of my expertise and helps to establish trust and credibility with clients and industry peers alike.
About Elicyon Ltd
Elicyon has an experienced, highly qualified and dynamic team of Interior Designers, Architects, Technicians and Project Managers specialising in multiple aspects of design. The combined skills of the team and their extensive international network of professional and highly skilled consultants, artisans, construction experts and manufacturers of bespoke services allow them to offer the consummate design experience for their clients. This depth of knowledge has allowed them to undertake a wide variety of projects with varying budgets and divergent levels of specification and intensity. Elicyon are comfortable taking on commissions ranging from a straightforward interior design refurbishment through to the complex architectural design, development and construction of substantial properties. Renowned for their turnkey integrated lifestyle design, Elicyon expertly manage the entire process from conception through to completion. The team are equally accustomed to working on both residential and commercial projects, in London and worldwide.
Amy Hunt, Director of Amy Hunt Interior Design has given her insights into the industry.
After earning an MSc in Occupational Therapy, I pursued interior design training at the KLC School of Design. My background in occupational therapy has given me unique insights into how our surroundings impact our daily lives, both functionally but also mentally. This understanding inspired me to venture into interior design, where I discovered that small changes to our spaces can significantly enhance our well-being.
I’ve always had a passion for interiors. My university friends used to laugh at how I would rearrange my bedroom each term, but I’ve always been fascinated by the transformative power of redesigning spaces.
I love the beginning of a new project - the moment when you dive into the brief, formulate your design analysis, and start gathering ideas. There's something incredibly satisfying about starting with a blank canvas and creating something unique for each client.
When I first qualified, I worked for another fabulous designer who handled some amazing projects. I remember visiting a large project site and thinking, "I want to have a project like this under my own name one day." Last year, I experienced a pinch-me moment when I walked through the door of a large project I had won.
I enjoy working on all types of projects. I believe it's important to always push yourself and step outside of your comfort zone to become a better designer. So, suppose it’s the projects I learn from the most that are my favourite.
For me it’s when I have a lot of work on and trying to keep the balance between that and being a mother.
Designer’s block is real, and that's okay!
Trust your gut - it's very rarely wrong.
As designers, I think we will need to create designs with smaller budgets, making it essential to become more resourceful and prioritise sustainability.
Being part of the SBID means you are part of a community. As a small company, it can sometimes feel like being on an island, but SBID membership connects you with a supportive network. It also holds you accountable for your professional development. Working on your own CPD helps you become a better designer, continually enhancing your skills and expertise.
About Amy Hunt Interiors
Nestled between Surrey and South West London, Amy Hunt Interior Design Studio manages residential projects from design to completion. Amy believes our surroundings impact how we function and feel. She doesn't follow trends but tailors designs to each client's brief, whether modern, traditional, simple, or vibrant, aiming to create timeless, beautiful homes. As a graduate in Interior Design from the prestigious KLC School of Design, and with experience working for other design companies, Amy proudly launched Amy Hunt Interior Design in 2019. With a MSc in Occupational Therapy, Amy understands how environments affect our lives and strives to create functional, welcoming spaces her clients are excited to return to.
Reghina Ivanco, Founder of Art Focus Studio has given her insights into the industry.
Reghina Ivanco - International recognised interior designer. Lead many interior design projects for customers in different countries: USA, Canada, Europe, China, Eastern Europe.
DAS PRIZE 2002 in the field of Architecture and Design DAS AWARD 2019 in the field of Architecture and Design DAS AWARD 2018 in the field of Architecture and Design International DAS INTERIOR SHOW 2018 BEST STAND
Creating projects around the world. I currently lead projects in multiple countries with a great passion for what I do. This gives me an opportunity to study and observe people’s behaviours and preferences, especially in regards to their way of life. The design culture in Eastern Europe is significantly different from the style and preferences in Western Europe and the United States. I like to offer the customer new ideas by combining different design philosophies.
What sets me apart is my heritage and knowledge of design not just in one Country. Participation and victories in international exhibitions and competitions gave me the opportunity to attract high-level customers and due to this, I was able to implement a number of well-recognised projects. My company has both large and smaller projects, but very interesting in terms of significance and contribution to design. For example, in 2018 I developed a design concept for a unique branded design for the Bobnet and Bobconcierge automated catering units and restaurants. MULTINODE NETWORK LLC, based in Romania.
I created the original design concept for an automated Management system designed for retail chains. After many years of collaboration with Bobnet, my design gained widespread recognition, and the idea achieved commercial success both in Romania and abroad.
I absolutely agree that every investment we make in ourselves throughout life eventually produces results. Since childhood, I have been creative and painted a lot. This gave me the opportunity to enter and then graduate from a prestigious architectural university. Throughout my studies, I always wanted to be the best, so I often took part in various competitions. I remember that I was selected to participate in the development of a Monument to people who died during the tsunami in Indonesia in December 2004. It was a very interesting international project. Today, I never stop participating and winning prizes on an international scale. This has allowed me to be well recognised in my profession.
I like to implement unique projects that will definitely not be repeated anywhere else. For example, the project that won a Prize in 2002 included many individual author’s elements. According to my sketches, not only furniture was made, but also a unique staircase, made of thin metal, which practically floats in the air. In addition, in the center of the living room there is a chandelier in the form of a dome, which was also made to order by craftsmen and will not be repeated in any other project.
The design will become even more functional and technologically advanced. But unique interior items that are not presented on an industrial scale will be more valuable.
Stay close to nature, be inspired by everything that surrounds you, notice the little things. Design is everywhere around us.
To be selected by the The Society of British and International Interior Design means to be among one of the best recognised specialists. It is one of the most renowned associations among professionals in this field worldwide.
About Art Focus Studio
Reghina Ivanco’s dedication to her craft and her team’s impressive achievements make Art Focus Studio a true standout in the world of art and design. In addition to their numerous accolades and achievements, Art Focus Studio also offers a wide range of high-end design services. From space planning to construction administration, their team provides the full scope of design services necessary to bring their clients’ visions to life. They specialize in design concept development, presentation, construction drawings, specification, purchasing, and installation of materials. Art Focus Studio’s commitment to providing exceptional design services is evident in their attention to detail and dedication to delivering exceptional results.
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