Yuliya Forrest, Founder and Lead Interior Designer at Yuliya Forrest Interior Design, has given her insights into the industry.
I am an interior designer with over 18 years of international experience, currently based in Scotland. My background combines fine arts and civil engineering, which allows me to approach design with both creative depth and technical precision. Over the years, I have worked on a wide variety of residential, commercial, and hospitality projects across different countries—including Russia, Belarus, Egypt, and the UK.
Since relocating to beautiful Scotland, I’ve been deeply inspired by the architecture and natural surroundings of the UK. However, I often notice a disconnect between the charming exteriors of buildings and their underwhelming interiors. My mission is to bridge that gap by bringing thoughtful, elegant, and emotionally resonant design into Scottish interiors—enhancing public spaces, hospitality venues, and homes to better reflect the beauty that surrounds them.
I recently launched my own design practice, Yuliya Forrest Interior Design LTD, and am actively growing my portfolio of projects across the UK.
Art has always been a part of my world. I come from a creative family—my ancestor, the Russian landscape painter Nikolai Petrovich Krymov, is someone I deeply admire. His works are exhibited in the Tretyakov Gallery, and his legacy has inspired me to pursue a life connected to art.
I studied fine art and spent much of my early life drawing, yet I eventually felt the need to express creativity on a larger, more spatial scale. I wanted to shape entire environments, not just images. For me, interior design is about more than aesthetics—it's about creating moods, evoking emotion, and supporting the inner lives of those who live or work within a space. I believe the spaces we occupy can help shape who we are.
Over the course of my 18-year career, my preferences have naturally evolved. I’ve always been a hands-on designer—capable of taking a project from initial measurements to final installation. I can create 3D visualisations, produce technical drawings, prepare budgets, and select materials. But today, what excites me most is the early conceptual phase—the creation of the design idea itself.
This is the part I now focus on most closely, while the technical development is handled by my team under my direction. What truly fascinates me is connecting with the client and uncovering what they really want—even when they’re not entirely sure themselves. There is nothing more rewarding than seeing a client’s eyes light up when the final result reflects exactly what they needed—sometimes even before they realised it.
So much has happened in the past year—it hasn't even been twelve months since I launched my interior design business in the UK. But without a doubt, the most memorable milestone for me was securing my very first project in this country.
It was a commercial commission that included the design of a bar, a restaurant, and an event hall—all in one multifunctional venue. I started from scratch, from the earliest concept sketches and zoning, and led the project through to its final realisation. This project will always hold a special place in my heart as the one that marked the beginning of my UK journey. Commercial spaces energise me—I truly enjoy shaping environments where people gather, celebrate, and connect.
For me, the most fulfilling projects are the ones where clients trust the design process and are open to creating something truly expressive. Whether it’s a residential or commercial space, what matters most is that creative dialogue and mutual respect.
That said, I personally find the greatest satisfaction in designing commercial interiors. There’s something incredibly energising about developing spaces that serve a broader audience—whether it’s a hotel, a restaurant, or a public venue. One of the most fascinating projects I’ve worked on was the Hawaii Resort Hotel, which I developed over several years. Projects like that allow me to blend strategic planning with storytelling and emotional atmosphere.
As someone who is naturally meticulous and highly responsible, I always strive for perfection in my work. I want every detail to be executed with precision. But interior design, especially during implementation, often brings unexpected challenges—whether it's on-site complications or last-minute changes from clients.
One of the biggest challenges for me has been learning to remain flexible in situations that are constantly shifting. You have to adapt quickly and calmly—while still delivering quality. Balancing my perfectionist nature with the need to stay agile and responsive has definitely been one of the most demanding (and character-building) aspects of the profession.
In the early stages of my career, I focused heavily on the artistic side of design—on aesthetics, atmosphere, and visual impact. But over time, I’ve come to understand just how essential it is to also master the technical and constructional aspects of the work.
I wish I had realised sooner how important it is to deeply understand how things are actually built: the materials, the methods, and the hidden details behind the finished surfaces. Today, I have that experience, but I encourage every aspiring designer to take an active interest in the 'invisible' side of design: the structure behind the beauty.
Always stay focused on the final result—not just the design stage. A beautiful concept on paper means nothing if it isn’t brought to life as intended. A project should be seen through to completion. That means being involved during the implementation phase, supporting the client, and guiding the execution.
In my early years, I worked on several projects where the clients chose not to proceed with author supervision—often due to budget concerns. Sadly, many of those interiors were never realised as planned. The vision was lost in translation, and the end result didn’t reflect the original design.
We’re already seeing the trends that are likely to shape the next few years, and many of them were clearly reflected at this year’s Milan Design Week. That event always sets the tone for what’s to come in the industry—and this year, it was all about natural materials, bold forms, and deep, earthy colours.
I believe the interior design industry will continue to grow, both creatively and commercially. As people place more value on the aesthetics of their surroundings—whether at home or in business environments—design becomes not just a luxury, but a necessity.
Becoming part of such a respected design community has been incredibly meaningful for me—especially as someone who is new to the UK. I see SBID as not just a professional network, but as a source of support, inspiration, and growth. It gives me the opportunity to learn from established British designers whose work I truly admire, and to better understand how the industry operates in this country.
As I plan to live and grow my business here long term, I believe SBID will play an important role in shaping my future as a designer in the UK. I’m excited to be part of this community and look forward to contributing to it in the years ahead.
About Yuliya Forrest Interior Design
Yuliya Forrest Interior Design is a studio based in Scotland, UK. Since 2006, Yuliya has been creating thoughtful and well-resolved interiors that combine functionality, comfort, and visual identity. While her portfolio spans residential, hospitality, and commercial projects, Yuliya is especially passionate about shaping distinctive spaces for businesses. Her work is rooted in a refined European sensibility, brought to life through a clear technical understanding and a strong artistic vision. The studio currently focuses on projects throughout the UK, while also maintaining a track record of international work across Europe and the Middle East. Clients value the studio’s flexible, hands-on approach and ability to translate brand and lifestyle into authentic, engaging interiors.
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Oksana Maksakova, Interior Designer, has given her insights into the industry.
I began my career in design with a strong foundation in architecture, which gradually evolved into a deep passion for interiors. After completing formal studies and gaining practical experience across residential and commercial projects, I established myself as an independent designer. Today, I work on bespoke interiors that reflect each client’s lifestyle and aspirations, blending creativity with technical precision.
I’ve always been fascinated by how physical spaces affect human emotion and behavior. Interior design, for me, is a way to shape atmosphere, influence daily life, and bring beauty into functionality. It’s a field where creativity and practicality coexist—and that balance is what drew me in.
I love the conceptual phase—developing a narrative or theme for the space, choosing materials, and visualising the final result. But equally rewarding is seeing the client’s reaction when a project comes to life. That emotional connection and transformation of a space is incredibly fulfilling.
One of the most memorable moments this past year was completing a residential apartment where the brief centered around creating a calming, minimalist space that still felt warm and personal. The client was going through a life transition and wanted the home to reflect a sense of new beginnings. Designing with emotional sensitivity—using soft textures, natural materials, and subtle colour palettes—was both challenging and fulfilling. Seeing how deeply the final result resonated with the client reminded me how powerful design can be on a personal level.
I particularly enjoy residential interiors where I can form a personal connection with the client. It allows for more storytelling, emotion, and detail. Tailoring a home that truly reflects someone's personality is always a creative challenge I love.
Managing expectations—especially balancing creative vision with budget and time constraints—is one of the toughest parts. Communication is key to guiding clients through the process and helping them understand the decisions behind each design choice.
I wish I had fully understood how much of interior design goes beyond creativity. It’s not just about beautiful spaces—it’s also about technical knowledge, project coordination, time management, and working with many different personalities. The ability to navigate between the artistic vision and the practical realities of budgets, deadlines, and site conditions is something you only truly learn through experience. I’ve come to appreciate that successful design is as much about clear communication and adaptability as it is about aesthetics.
Be curious and stay humble. Learn from every project, no matter how small. Listen more than you speak—especially to clients. Good design starts with understanding people.
I believe we’ll continue to see a shift toward sustainable and conscious design. Clients are increasingly aware of environmental impact, and designers must respond with smarter material choices and timeless aesthetics that go beyond trends.
It’s a recognition of professional standards, ethics, and commitment to the industry. Being part of SBID gives me access to a respected network and strengthens the trust clients place in my practice.
About Oksana Maksakova
I design interiors that combine elegance, functionality, and sustainability. My approach is centered on creating spaces that reflect each client’s unique personality while prioritising environmental responsibility. I carefully select materials and solutions that are both timeless and eco-conscious, aiming to minimise waste and enhance long-term value. By deeply understanding my clients’ needs and aspirations, I craft environments that feel natural, harmonious, and aligned with their lifestyle. Each project is a collaborative journey, where creativity and practicality meet to deliver spaces that are not only visually stunning but also meaningful and sustainable.
Wren Loucks, Founder and Creative Director of Be-Kin, has given her insights into the industry.
Wren is the Founder & Creative Director of Be-Kin. She is an award-winning designer, who has spent her life exploring how the spaces we occupy play a role in our physical, emotional and spiritual health.
Wren is a fully registered member of the Society of British and International Interior Design. Her professional qualifications include a Bachelor of Fine Arts Honors Degree from Queen’s University, Canada, a Post-Graduate Diploma in Architectural Interior Design from the Inchbald School of Design and a Masters in Business Administration (MBA) from University College London.
Alongside overseeing the studio, Wren guest lectures about design and wellbeing, tutors and writes for design magazines. She is also an artist, and you can learn more about her practice here.
Since I was a teenager, I have been curious about how different environments affect our emotional and spiritual health. Within myself, I would observe how different spaces made me feel, and I started to document this.
My first degree was in oil painting and art history. For my final project, I painted a series of large oil paintings called Moving Meditations where I tried to visually capture the way we could be physically present in a space and emotionally and spiritually reacting to the history of that space, or the intangible design elements. After art school, I went to the UK to study interior design and was delighted to learn about phenomenology and to dive deeper into exploring how our first home, the womb, and our ancestral history affects our sense of what makes us feel safe and at ‘home.’
In all my work, I am interested in creating environments that feel comfortable and safe for our clients. The spaces we occupy have a profound effect on our sense of wellbeing. This is part of our holistic design approach at Be-Kin.
As the Founder and Creative Director at Be-Kin, one of the most enjoyable aspects of my job is community building.
I’m lucky to have an incredibly talented team and to work with clients and suppliers who often become friends. The community around Be-Kin is very rich and authentic, and every day I interact with someone who inspires me.
We completed several projects in the Cotswolds and in London in the past year. Our clients are delighted with the results, and so are we. This makes me very happy and very proud of the team.
I have designed all sorts of projects. What makes a project particularly memorable to me is the relationship I build with the client and knowing that they love being in the space that we created for them.
Interior designers rely on many external parties to bring their designs to life, including furniture suppliers and contractors. A challenge can be working with a supplier or contractor whose customer service and/or quality doesn’t match the designer’s or clients’ expectations.
At Be-Kin, we mitigate this risk by having a preferred list of suppliers and contractors.
Interior designer is a creative job, but most of the work is project co-ordination and management. I think it would be beneficial for more interior designers to be aware of this.
I recently completed an MBA at University College London, which has been very beneficial in terms of managing my studio and strategically running multiple large-scale projects simultaneously.
Interior design is a very competitive field. I recommend going to school and taking formal education in design and then working hard to get a good internship. Be focused, present and have a ‘can-do’ attitude when you’re interning, because this is the best way to be offered a job.
I recently studied the impact of Artificial Intelligence on the Interior Design Industry as part of my MBA thesis at University College London. I believe more AI-generated apps for the design industry will come to market, providing things like quick 3D visuals. However, I believe these will mostly be target to clients directly and for the mass market. High-net worth clients, like those that we work with at Be-Kin, will still want special and bespoke designs that cannot be generated by AI.
Interior design is an unregulated industry, and this means that clients cannot always be sure that they will hire a designer who has the tangible skills required to do a good job. I value the accreditation system the SBID offers, ensuring that members are qualified to do their job well.
About Be-Kin
Be-Kin is an interior design studio known for its holistic approach to design. We provide a full interior design service, tailored to each project. Founded by Wren Loucks, the studio draws inspiration from her passion for art, creative expression and interest in spiritual healing. Wren believes that the spaces we occupy have a profound impact on how we feel, and loves creating environments that bring our clients joy, comfort and inspiration.The talented Be-Kin team have a wealth of knowledge, experience and creative skills. We enjoy working together to create beautiful spaces for our clients. The studio is based in Primrose Hill, London UK. We work all over the world - Be Local. Be Global. Be-Kin.
Debbie Bryant, Founder of Debs Bespoke Interiors, has given her insights into the industry.
I have a background in industrial design, having studied it at university, followed by an MA in Design Practice. My career has allowed me to develop strong leadership skills in Design Research, Service Design, and Experiential Design, particularly within the commercial and consulting sectors. Alongside these roles, I’ve always had a passion for interior design, formally studying at UAL in Interior Design in the summer of 2024 while also launching my business, Debs Bespoke Interiors. Since then, I’ve had the opportunity to work as a residential interior designer, taking on projects ranging from single-room designs and kitchen extensions to full-floor transformations.
I’ve loved problem-solving and design for as long as I can remember—whether it was fixing my parents’ TV at eight years old or sponge-painting my bedroom at ten. Although I haven’t always worked in interiors, I’ve always had a passion for well-designed spaces. I started my career in Industrial Design, then moved into Design Research and Experience Design. This really honed my empathy skills and taught me how to optimise the way people move through experiences—and inevitably through spaces.
The moment I owned my own flat, I couldn’t wait to start designing it. From there, I continued designing interiors for myself, family and friends, alongside my professional design work. Two years ago, I decided to take the leap and focus fully on interiors as my main profession. Now, I get to combine my love for logical problem-solving—how a space functions—with my creative side, designing homes that are both aesthetically beautiful and deeply personal.
Everyone leans towards certain aspects of their profession—and when you run your own business, those tendencies become even more obvious. I’m organised and have years of consulting experience, but the business aspects of my profession are not what energise me. What I love most is the logical side of the design process, and especially the moment of unlocking an idea that feels so simple and obvious once shared—yet often takes real work to discover.
For example, a recent client asked if we could raise the height of a kitchen doorway, as the low pocket door under the stairs was frustrating her 6'4" husband daily. The solution: flip the entrance around, allowing for a full-height door opening directly into the hallway. This not only created a more impressive view from the front door through to the garden, but also flooded the hallway with natural light—and the dead space where the old pocket door was located became a brand-new kitchen pantry.
Solutions like these, where practical needs and beautiful design come together seamlessly, are what make my work so fulfilling.
It’s been a really positive year of learning, growth, and taking on larger-scale projects, so it’s hard to pick just one highlight. That said, completing a full ground floor transformation for a client stands out. Seeing them walk through the spaces for the first time, pausing to take it all in and reacting with genuine ‘wows’, was particularly satisfying. It’s moments like that—where the design clearly resonates—that feel most rewarding. They also went on to leave a thoughtful and generous review, which was a real affirmation of the process and the collaboration we built along the way. Experiences like this make all the careful planning and problem-solving worthwhile, and have definitely been a standout part of the year.
While I enjoy creating schemes within an existing footprint, there’s something particularly satisfying about reimagining how a space flows and restructuring it alongside developing the interiors. In my view, the best residential designs come from true collaboration—working closely with the architect and engineers to optimise both the architectural form and the interior function. If an interior is going to be compromised by architectural decisions, it’s far better to make adjustments while the plans are still flexible. Too often, I’m brought into a project once architectural plans are already approved, meaning we end up retrofitting interiors to a space that could have been better tailored from the start. That’s why I particularly value projects where the interior design can inform architectural decisions, and where the process feels genuinely integrated from the beginning.
For me, designing someone’s home is a real privilege—one I never take for granted. I’m always conscious that my clients are investing both their trust and their resources, and I want to make sure my involvement feels more than worthwhile. I put a great deal of effort into understanding their needs, aspirations, and the way they live, so that the design feels truly personal and considered.
One of the more nuanced challenges I often encounter is working with couples whose visions for their home don’t fully align. It’s not uncommon for me to step into the role of mediator, helping to bridge the gap between different ideas and priorities. This process can take time, but it’s a part of the work I really value—helping each person feel heard, and guiding them towards solutions where both of their aspirations can coexist and complement one another. It’s incredibly rewarding when we reach that shared vision together.
I recently joined an online community that includes access to a mentor, and I can already see the immense value in being part of such a group. It’s something I wish I had discovered when I first started my business, as it has been a game-changer. The opportunity to learn from others who are navigating similar challenges in the field has been invaluable. Whether it’s sharing insights on design trends, discussing business strategies, or simply offering encouragement when things get tough, the support is limitless.
I truly believe that the value in connecting with others in this industry cannot be overstated. There’s a unique power in learning from fellow designers who are open, willing to share their experiences, and eager to help one another. I would strongly recommend anyone in a creative or entrepreneurial field to actively seek out a community of like-minded individuals. It provides not only invaluable knowledge but also a sense of belonging and camaraderie that can make all the difference when facing challenges. Being part of this network has not only helped me grow professionally but has also deepened my passion for what I do.
I believe one of the most important skills we can develop as designers is the ability to truly listen to and interpret our clients' needs—and then translate that understanding into thoughtful, effective design. With that in mind, my one piece of advice to other designers would be to focus on active listening and careful observation. Asking the right questions is crucial, but often, it’s what isn’t said outright that provides the richest insight. This is something I honed over 20 years working in Design Research and Experience Design—people rarely tell you everything you need to know.
For example, in a current project, the client spoke repeatedly about the importance of teaching her young daughter to cook, a value passed down from her own mother. She had even arranged her dining space to keep her daughter close to the kitchen. Picking up on this, I incorporated a worktop overhang into the design—a small but meaningful detail that allows her daughter to be part of the action and learn in a way that feels natural and connected.
I recently attended a talk on Designing for Wellness at the Surface Design Show, and one comment from the panel really resonated with me. They mentioned that, especially for those working from home, many people are now getting less outdoor ‘exercise’ than those in high-security prisons. It was a striking comparison that really made me stop and think about the role our homes now play in our lives.
With the shift to working from home, people aren’t commuting as they once did, yet their wellbeing can be compromised due to a lack of time spent outdoors—whether in nature, fresh air, or even just the simple act of walking between the office and a station. The social aspect of being in an office environment is also something that many of us are missing. This new reality has made me realise how much harder homes now have to work to support our physical and mental health.
I think designers are going to be increasingly focused on how to optimise flexible, multifunctional spaces. The idea of “broken plan” seems to come up a lot—spaces that adapt to the needs of the moment. With the shift in how we use our homes, elements like colour psychology, biophilic design, and thoughtful lighting are becoming critical in supporting our wellbeing in these spaces. It’s no longer just about creating beautiful interiors—it’s about designing for the overall health of the people living in them.
I’m truly honoured to have been accepted as an accredited Interior Designer with SBID. After more than 20 years in the design industry, much of which was spent in an adjacent field, receiving this recognition means even more to me. It’s a testament not only to the hard work I’ve put into my career, but also to my commitment to continuously evolving and refining my practice.
I firmly believe that professional bodies like SBID are vital, not only for supporting members in continuing to develop and hone their skills, but also for providing clients with access to verified professionals who have the experience and expertise they need. For me, being a part of SBID is both humbling and exciting. I look forward to the opportunities this recognition will bring, and I hope it will continue to be a rewarding and impactful part of my journey as an interior designer.
About Debs Bespoke Interiors
Debs Bespoke Interiors is a North London-based interior design studio dedicated to creating stylish, functional homes tailored to each client. With a rich family legacy in design—dating back to my grandfather’s founding of Nathan Furniture in 1916—I blend tradition with innovation to craft spaces that feel both timeless and personal. Specialising in kitchens, bathrooms, built-in furniture, and full home transformations, I take a collaborative approach, working closely with clients to bring their vision to life. With strong project management at the core of my process, I ensure a seamless experience from concept to completion. Serving North and Central London, with remote services available.
Katherine Briggs, Owner of Pomander Interiors, has given her insights into the industry.
Having studied Art and Design in Central London and assisted my at mother’s interior design studio based in London, I worked with two of the industry ‘Greats’ - Colefax & Fowler and John Stefanidis. Later, I worked under my mother’s studio brand in London. I worked for global advertising agencies and ran the Pan European sector of one of the largest Global brands - enabling project handling in a creative industry to be second nature to me. In 2011, my husband and I moved to Oxfordshire with our young children and I decided it was the right time to launch my own studio, Pomander Interiors. My work is predominantly for residential clients across Oxfordshire, Warwickshire (+ the Midlands region) and central London. My central studio is currently based in Warwickshire and I therefore have a strong team of trade in all three regions that I mainly cover across the UK.
I knew, in my teenage years, that I wanted my career to be within the creative industry. Having studied both Art and Design - it has always fascinated me how colour through fabrics, wall coverings, artwork and different textures across decorative products, flooring, fabrics, furniture - when one strikes the correct balance of each - can set such a specific tone and feel to a space and how the layer of natural versus artificial light can intensify such a mood. The eclectic combination of treasured heirlooms, partnered with collected pieces, sometimes from abroad - set within, sometimes a contemporary or even traditional space - fascinated me. To be able to convey a client’s personality and their ‘life story’, by creating a space that reflected them and made the space ‘home’ - was a skill I wanted to explore and master.
Transforming my client’s houses into a place that illustrates their character, personality and where they feel completely at ease, happy and proud to call their home. Each client and property is so unique and therefore each project is completely different for me and my team - I love diversity! Some clients have a clear vision and style and others require more ‘hand holding’. Some properties require a complete renovation and others may need much needed ‘character’ to be injected into the property. It’s taking each client on an exciting journey through a trusted working relationship and creating wonderful interior spaces, as a result.
Creating an elegant and somewhat traditional style, whilst partnering this with a contemporary flair - is the core of my design style. Therefore, working with supply partners that create traditional products that fit within our contemporary lifestyles - epitomises the perfect partnership for the large majority of my projects. So, when, Lee Lovett, Co-Founder of Soho Lighting Company, invited me as one of a small party of privileged guests within the interior design and architectural industry, to a private launch party in Kensington Palace, I was very honoured.
The event took place in the State Apartments at the Palace in early March this year - where Lee and her husband, showcased their collaborative new ‘Historic Palace Collection’ of switches, at a champagne reception. Being in such historic and majestic interiors was totally surreal and wonderful. An opportunity to share in their exciting stage of their business and talking to so many of my industry peers, was such a wonderful experience. It was definitely the most surreal highlight of my career this year - an evening I will never forget!
The ability to transform an interior space for a client that finds the whole concept of interior design totally alien - is so rewarding. To take a slightly apprehensive client on that creative journey and see the pleasure it brings when the project is completed - gives me immense joy. Interior design is not just about the creative element but, as important, it is the service that you provide for every client. The ability to make the journey a planned, calm, perfectly executed creative process.
Both ends of the design spectrum bring exciting challenges - a new development property that lacks any structural or internal character and how colour, texture and the right combination of well manufactured products - strike just the correct balance between classic style and the contemporary surroundings. An old Listed property that requires a much needed restoration - bringing it back to its’ former glory, whilst combining contemporary elements to sit sympathetically within it’s historic architectural origins. Both fascinate me.
When working across multiple projects at any one time - it is important to remember the individual and differing emotional requirements that each client requires. This is as important, and sometimes even more important at different stages of a project, than delivering the end creative result. Wearing various ‘hats’ when running your own design studio, whilst always staying one step ahead across all aspects of the business, is crucial - to keep the projects ticking over smoothly. Previous senior leadership and project management, on a global scale, has prepared me to tackle all of these areas, which gives me the time to enjoy creating and designing for my clients.
That I should have set up my studio earlier than I did! To be able to truly ‘go to work’ every day and for it to not feel like ‘work’. I honestly enjoy and look forward to every moment when I am designing, creating and delivering what my clients wish for.
Understand the industry and the multi faceted areas of running your own studio. It is not just about being passionate about design and service. You have to be a superb project manager, good at client relations, understand budgets and how to make sure the financials on a project are all in check. A networker, keeping ahead of trends and what will stand the test of time, quality controller and have a solid, trusted trade team partnering you. Running your own studio comes with a lot of responsibility and you have to be 100% committed and passionate, every day, to make a success of your business.
Established and emerging brands are collaborating more and more with each other. I see these partnerships providing a unified and therefore simpler approach for designers to deliver what is needed for their client projects. With social media and other channels connecting brands globally with a more cost effective and streamlined logistical approach - we are able to offer our clients products that were difficult to sometimes unobtainable in the past. However, political restrictions in different countries might hinder import and exporting!
Being accredited by SBID is an immense personal milestone for me and my business. It epitomises the top tier accreditation that my clients would expect when running a professional and successful design studio. On a personal note, it is the ultimate ‘seal of professional approval’ within the industry. I have worked very hard and passionately to build my interiors business to where it is today and to have this recognition from SBID, means everything to me - thank you.
About Pomander Interiors
Having worked for some of the ‘greats’ in the industry – Colefax & Fowler and John Stefanidis – Katherine established her own Interior Design Studio in 2011. The company is based in Warwickshire and primarily covers private client residential properties across London, Oxfordshire, Gloucestershire and The Midlands region. Katherine and her team pride themselves on a depth of knowledge when it comes to British properties. The team have worked across several listed country houses, city apartments, townhouses and new developments. Pomander Interiors work with local trusted building teams, architects and specific artisans from differing specialisms to meet exacting standards, ensuring a perfect finish is continuously met for every client project.
Sandra Korka, Founder of Square Design Interiors, has given her insights into the industry.
I studied architecture at the University of Greenwich and upon my return to Greece I worked at a few architectural practices and interiors companies while at the same time taught interior design at a local higher education institution delivering UK university courses.
Having gained valuable knowledge of the market and experience working in studio and on site, I decided to embark on my own creative journey and founded Square Design Interiors, working with passion and dedication, structuring and following a personal approach. Over the two decades of running the studio and focusing on delivering bespoke design and build projects from concept to creation at the highest standards, we have established collaborations with excellent manufacturers, suppliers, technicians and technology experts internationally, ensuring quality control and impeccable results.
Collaborating with an international clientele, we create environments that are complete spaces designed effectively for the interaction of people within them and the creation of life-long experiences and wonderful memories. The Square Design Interiors main studio is in Thessalonoiki, Greece, with operating studios in Athens and London, too.
Coming from an architectural background, the creation of interiors, where the main interaction of people take place in terms of lifestyle in residential projects or brand development in commercial projects, fascinated me. It feels like creating an overall story, a unique environment created based on particular needs and requirements, a sanctuary for personal or family decompression or the unfolding of a brand story. And this comes as a very inspiring complete scheme where you get initially introduced into the life of people or their business and you must translate and transform this introduction into an emerging series of fully functional spaces that communicate distinct aesthetics.
The versatility of the projects I get introduced to. Every project, every space and its parameters, every client, every place is so uniquely different that make my job so intriguingly expressive. The fact that I take on projects internationally, as well as the fact that I collaborate with international clients all over Greece, provides an exquisite variety of options to learn new things and apply my expertise on an ever-evolving landscape. I have the chance to interact with inspiring people, get accustomed to their life, their habits and their cultures and consequently I must stay constantly initiative taking to explore all aspects of a project and be creative.
Actually, there are two memorable career highlights from the past year. One of the most recent projects I designed and built, the Garage Transformation into a Micro-Residence, received a Gold Award at the Greek Interiors 2024. And a few months later, the same project received a Big See Architecture Award 2025, the South-East Europe Awards. I feel extremely honoured for both awards. I am very proud of the work produced by my building collaborators on this project and on every project. I constantly push them (and myself) to stay motivated and step a little bit further each time, to produce an impeccable result with the highest attention to details. And of course, I am very thankful to my client, who has been a recurring client and consequently, a good friend, for introducing to me this idea at first, that evolved in such a wonderfully creatively rewarding experience.
I absolutely enjoy all projects I work on, as all of them are different and this is a remarkably high motive to research, explore, design, create and build so many different environments for so many unique people. However, I do enjoy most the projects that I coordinate with all aspects from the very beginning to the very end. That is, produce an overall bespoke design on a particular brief and build the creative outcome ready to be used by the owners. The whole creative process brings in so many experiences and highlights in its own way, new paths to my professional and personal journey.
The set of challenges of working in interior design can assess both technical and people skills. You must balance creativity and functionality, as you come to create spaces that are visually appealing while remaining functional and liveable. This balance often requires innovative solutions to merge artistic vision with everyday usability.
Furthermore, managing client expectations is very important and a whole new challenge, as clients may have an initial vague vision, but it is up to the designer to comprehend this vision and translate it into a coherent design plan that involves active listening, clear communication, and sometimes negotiation.
In this equation one must add the budget constraints, as well as the time management and the project coordination aspects that are especially important so that the original creative solution is applied seamlessly. And of course, you must be educated on current technical elements that enhance and most of the times, complex the design, yet provide a whole new level of facilitation to the users of your designed space.
I wish I knew how to run a business. In no way do you know everything right after your studies. Yet, you have a good foundation on which you continuously work on, shaping and structuring your creative aspects, while working with so many kinds of people. However, at the same time, you are running a business and this is a world you just dive into. And, among other things, you are expected to find ways to balance your creativity within a rigid, impersonal and unknown environment.
To embrace a mindset of continuous learning. The design world is ever-evolving, so never stop exploring contemporary trends, techniques, and technologies. Staying curious not only helps you develop your unique style but also keeps you adaptable in a dynamic industry. In this way, I believe that a designer sets the foundations to produce uniquely created environments that correspond effectively to the needs and requirements of their clients or the end user of these environments.
The interior design industry is evolving rapidly, influenced by sustainability, technology, and changing lifestyle needs. In the year ahead, I believe we will see even more sustainable and eco-friendly design, emphasising further on biophilic design and using natural materials. Also, in terms of technology, planning and visualisation will be easier thanks to AI powered interior design tools in conjunction with smart-designed furniture, AR and VR.
The transitional style is getting more popular, mixing old and modern style to create a distinctive touch and bled vintage aesthetics with modern design elements. Layered textures, bold patterns and unique art pieces are on the frontline, while moving away from neutral tones, rich, moody hues like deep blues, terracotta and forest greens are here to stay.
In addition to the above, I believe there will be greater appreciation for handcrafted and locally made furniture and décor, as well as a rise in cultural and traditional influences, incorporating global design elements into modern homes, thus, supporting small designers and craftsmen.
Being an SBID Accredited Interior Designer means embodying a commitment to excellence, innovation, and ethical practice in every project. It signifies that I have met rigorous industry standards and continually strive to elevate the quality of my work. It is a mark of trust that reassures clients and peers alike that my design approach is grounded in proven expertise and a commitment to ambitious standards.
Also, the accreditation reflects my dedication to ongoing education, staying abreast of the latest trends, technologies, and sustainable practices in interior design. At the same time, I retain a commitment to ethical design practices. I am happy that being part of the SBID community connects me with a network of like-minded professionals, fostering collaboration and shared insights that drive the industry forward. My accreditation is a celebration of creative problem-solving and the ability to transform spaces in ways that are both beautiful and functional.
For me, this accreditation is more than just a title. It is a constant reminder of the responsibility I carry as a designer to inspire, innovate, and create environments that enhance everyday life.
About Square Design Interiors
We work on our projects with great passion and dedication, structuring and following a personal approach. The process of our work balances a highly creative perspective with driven project coordination. The finished environments we create are complete spaces designed effectively for the interaction of people within them and the creation of life-long experiences and wonderful memories. We work closely with our clients and form strong ties, as most of our clients have become repeat customers and eventually good friends. Our studio is located in Thessaloniki, Greece and we work globally.
Manuela Hamilford, Creative Director at Hamilford Design, has given her insights into the industry.
My journey into interior design was shaped by my early experiences growing up in Italy and then working for Italian interior brands in New York, they instilled in me a deep appreciation for craftsmanship and the way a beautifully designed space can enhance everyday life. Growing up in Vicenza, surrounded by classical Italian architecture, I developed an understanding of proportion, materials, and timeless elegance. When I moved to New York to begin my career, I was exposed to a more contemporary, dynamic approach to interiors, as well as the importance of bespoke home furnishings in creating spaces that feel personal and refined.
Founding Hamilford Design in 2005, in London was a natural progression—allowing me to use my experience and create warm interiors that are sophisticated, with a sense of individuality. My studio strives to bring to life spaces that enhance our clients’ lives and tells their own unique stories. My business grew organically through word of mouth, with people recommending us to friends and acquaintances. My clients drive my passion.
There are so many aspects of interior design that I find rewarding, but mainly it's the variety - curating bespoke spaces, rather than copy and pasting a strict studio style. I love sourcing exceptional pieces, whether it’s unique antiques from dealers that I’ve met in London or custom-made furniture designed specifically for a client’s home. Every project is an opportunity to create something special, and I find immense satisfaction in working closely with trusted artisans, craftsmen, and suppliers who share my passion for quality and attention to detail. On that point - I also love the collaborative nature of this industry—each project involves working closely with tradespeople and the clients themselves.
Over the past year, we have worked on some incredible projects, but one that stands out was the completion of a beautifully restored listed townhouse in Barnes. The project was particularly special as it required a delicate balance between preserving the building’s historic charm and introducing modern luxuries. We carefully reinstated period details such as a mosaic tiled floor, sourced exquisite antique pieces and layered in contemporary design elements.
Another highlight has been expanding our work in the Cotswolds, where we have had the opportunity to design a number of countryside retreats. There’s something very rewarding about creating a sanctuary away from city life—spaces that embrace nature and craftsmanship. Each home has its own unique stye, which is important to me.
We have recently been asked to design more commercial projects over the last year or so, this is an exciting challenge for the studio and winning a Restaurant and Bar Design Award shows that we’re on the right track!
I also enjoy designing residential projects that allow for a high level of personalisation. Luxury is not just about grandeur—it’s about comfort, warmth, and creating an environment that feels truly personal.
One of the biggest challenges in interior design is managing expectations while ensuring that every detail is executed to the highest standard. This means working with meticulous attention to detail, coordinating with multiple suppliers, and ensuring that craftsmanship and finishes are impeccable, whilst a timeline is adhered to.
Timelines and logistics can be complex, particularly when working on international projects or listed buildings with strict regulations. We handle a lot in house, such as planning permissions, so are able to control these timelines to an extent. However, overcoming these challenges is part of what makes the process so rewarding.
I am always learning! Although, I wish I had known just how much of interior design is about project management. Creativity and strong vision are important of course and sit at the heart of what we do, but delivering a high-end project requires exceptional organisation. From working with builders and suppliers to managing budgets and timelines, a successful designer needs to be a great project manager too.
Develop your eye and your taste, then trust in them. Interior design is about refining your sense of style. I’m inspired by my travels, trade shows, galleries and even books. Immerse yourself in design!
The industry is shifting towards a more conscious, considered approach to luxury. Sustainability and biophilic design, which integrates nature into interiors through materials, lighting, and greenery, will continue to gain momentum, as people seek homes that promote wellness and tranquillity.
Being an SBID Accredited Interior Designer is such an honour. The SBID provides a platform for connecting with like-minded industry professionals and staying at the forefront of industry innovations.
I am excited to be involved in panels and taking part in peer discussions. Being involved with an organisation that champions quality, expertise, and ethical design is something I am incredibly proud of!
About Hamilford Design
Founded in 2005, Hamilford Design offers a range of services from all aspects of creative interior design through to new builds and renovations with an expert team of contractors and architects. Creating elegant, luxurious and warm interiors is what reflects the essence of Hamilford Design. With projects globally, ranging from listed residences in London, to townhouses in New York and from large country estates to commercial projects across Europe, Hamilford Design has a wide portfolio. With no strict ’studio style’ all of our spaces are totally unique, we keep the client at the heart of all our projects.
Anna Moss, Founder of Moss Living Interiors, has given her insights into the industry.
Growing up, I was always creative but also love understanding more about how businesses work. Interior design had always been my true passion, but years ago, it didn't seem like an accessible career path. After spending over a decade in marketing and advertising, I decided to pursue my dream. In 2019, I earned my Diploma and founded Moss Living Interiors.
I love having the vision in my own head and then taking my clients on an exciting journey to bring their space to life through 3D renders, colour palette consultations, furniture design, joinery drawings and so on, so they can envisage the end result, despite usually working with an empty shell in the months prior. Seeing my clients faces on the day they move in, or are handed back the keys or space is always an unforgettable moment.
I think it has to be when my work was featured in The Telegraph, it was a magical surprise.
I really love working on period properties, particularly when they’ve lost their spark - I think because they have so much character and history and the building before you’ve even started. I recently worked on a Grade II listed Georgian property with the original parts dating from 1720. The property was redesigned to create a wonderful family home while still maintaining the historical integrity of the property. The drawing room alone is over 50 square meters, and despite its size, it’s been transformed into an interior of beauty. The walls have been panelled in a soft, warm pink and there are formal shapes among the furniture, and others that are squashier and more relaxed. Strong pattern makes its way in through the curtains and soft furnishings; it’s a timeless blend of historical architectures with contemporary finishes.
I think it has to be working with many different suppliers and retailers; if there’s a supply chain issue or a contractor lets you down, it can have a huge knock-on effect on the project as a whole, and I often take that really personally.
Just how varied the role is. You spin many plates. Interior design really does cover a broad spectrum of skills from the technical side of interior drawings and then the creative part, all the way through to project management and administration both on-site and in the office. You have to be able move quickly from one skill set to the other.
Speak to as many people as you can to build your own connections and get as much experience as you can.
We’re definitely moving towards a more sustainable future with a growing emphasis on conscious consumerism. We’re prioritising sustainable materials, craftmanship and timeless styles. I always say, “you buy cheap, you buy twice”. AI is also bringing significant changes with enhanced visualisation, smart home integration and streamlining processes but it’s not replacing the human touch and the bespoke style of an interior designer.
This achievement represents my commitment to excellence, professionalism, and delivering the highest quality of service to our clients which I’m really excited about.
About Moss Living Interiors
Moss Living Interiors is a design studio based in Oxfordshire founded by Anna Moss. We are known for mixing colours, textures, patterns and proportions to create calming and elegant spaces across both high-end residential and commercial projects. With a love for blending classic and contemporary styles to create a timeless aesthetic, our spaces are designed to stand the test of time; each carefully-selected piece has a history, a place and a lasting purpose. We offer virtual e-design services and full service design solutions. From layout design, concept development, to design implementation, furniture selection and installation, we meticulously curate every detail to ensure a seamless and harmonious design experience.
Vic Varney, Head of Interior Design at Richard Grafton Interiors, has given her insights into the industry.
I studied interior design at Huddersfield University whilst working part time in a soft furnishings company. I developed my love of fabrics and colour and pursued a career in interior design. I have worked alongside Richard for many years working for high end residential clients and I head up the full interior design team, managing and mentoring whilst still designing for my clients.
I have always been creative, whether it has been fashion related or drawing/painting I have always enjoyed being able to create unique pieces. I enjoy helping people create beautiful homes that reflect their individual personalities. I love the transformation you can make to a room whether it is through using colours and textures of fabric or marble and veneers on furniture.
I love two parts of my job the most, one being seeing the clients faces when they come in for the presentation and you have captured everything from inside their head and have it in front of them to see, touch and feel. The second part is when you are on an install, and you have physically watched the rooms transform. For some people it’s hard to visualise what the end result might look like so I love that I can make it reality for them and give them the confidence.
I have been working on a particularly large job which has involved a lot of build work, I have been onsite every week for the past year while the house has been stripped apart and put back together and now I get to watch the rooms come to completion as we finish off the installation, each element that gets completed whether it be the beautiful new mouldings or the roman blinds adds another layer and brings the rooms to life and I just love watching it happen.
I typically like working on bigger projects that might involve more then one room or a full house, because our help and expertise can make a huge difference to the property and have a big impact. Having said that I get a lot of joy from clients who love what we have done, even if it has been a small project.
I think it becomes more difficult and complex when you are working with very large external build teams, there are a lot of different trades you have to work around and it can make the coordination of a project more difficult when you have to factor in the time others might need to finish their part before we can then go in to complete a fit out. Other challengers could be working to a smaller budget or maximising the use of a small space. Each job is looked at with fresh eyes and tailored to suit whatever the brief calls for.
There is a lot more paperwork than I ever thought would be needed, at the beginning I thought it would be much more about the fabric side of things but in fact you need to be very structured in terms of project managing and organisation. Most of what we do contains a level of logistics in some way so you can’t solely focus on only the design side.
I think the most important part about designing is to be aware you are designing for other people, a lot of what you chose or need to look at will not be your taste. You must tune in to your clients wants and needs, you are there to advise and push them out of their comfort zone but at the same time they need to love the end result. I think all designers should have that as their goal. I have seen a lot of designer wannabes in my time, and I would say the biggest mistake of those that haven’t made it is they design for themselves not others.
The future of interior design scares me if I’m honest, the new generation are a throw away society. We live in a world where Google can find you a cheaper version of everything and I think that will have a big impact on bespoke interiors in the future. For me I love the bespoke nature of what I do, the craftmanship of furniture makers, a good quality fabric or piece of furniture, rather than somebody ‘copying’ because it is cheaper. I think it will become a luxury that many won’t be able to indulge in.
Being an SBID Accredited Interior Designer to me means, excellence and professionalism in the field of interior design. It is a recognised standard of design that give my clients assurance that I adhere to best practices and the highest standards of service.
View Richard Grafton Interiors project videos:
West Yorkshire Contemporary Design Project - Property Showcase North Yorkshire Barn Redesign - Property Showcase
About Richard Grafton Interiors
Established in 2012, our team can offer everything from planning the space in one room to a whole-house redesign. We offer our clients the complete turnkey solution from initial ideas right through to project completion, without compromising on quality interior design and attention to detail. Our approach focuses on creating something that is truly authentic to both the property’s original features and the personalities and lifestyles of its inhabitants. Our expert buyers work year-round to find and gather a wide portfolio of traditional and contemporary furniture for our customers to choose from as well as lighting, artwork and accessories to complete the job to the finest standard. We have design studios in Harrogate, Ilkley & Wetherby so please get in touch, pop in or call to make an appointment.
Niamh Connor, Creative Director at I.D Studio17, has given her insights into the industry.
I graduated from Nottingham Trent University with a BA (Hons) in Interior Architecture & Design in 2008, stepping into the design world during the challenging backdrop of a global recession. Though the path was initially unsteady, I found my footing with a global company, where I honed my craft as part of their FF&E team. This experience became the foundation for my journey through high-end residential, property development and commercial design, where each project sharpened my skills and deepened my passion. By 2015, those years of growth led to the launch of my own interior architecture company, bringing my creative vision to life.
Design has always been part of my story. Growing up, I was inspired by my mum’s love of home improvement shows and design magazines, and my dad’s work as a carpenter, bringing home architectural plans and project photos. Together, they sparked my passion for interiors and the transformative power of thoughtful design.
For me, interior design is about shaping experiences. A well-designed space inspires, comforts, and energises, blending artistry with problem-solving. The storytelling in every project—shaped by the client, the space’s history, and its purpose—makes each design deeply rewarding.
I’m equally inspired by the collaborative nature of the field. Working with architects, artisans, and clients keeps the process dynamic and creative, pushing me to continually learn, evolve, and refine my vision.
What I love most about design is crafting spaces that beautifully reflect my clients’ needs and lifestyles, while adding a touch of my own style to make each project truly unique. Building relationships with clients and delving into their vision is incredibly rewarding, translating their personalities and aspirations into designs that feel both personal and meaningful is one of the most fulfilling parts of the process.
Then comes the magic of bringing those ideas to life. Watching a concept evolve from a sketch into a finished space and seeing a client’s reaction as their vision becomes reality is, without a doubt, the ultimate highlight of my work.
This year, my most memorable career highlight has been returning to work after time away on maternity leave and taking on my client’s project, the “Wandsworth Common House.” Transitioning back into the professional world while balancing two new personal responsibilities has been both challenging and deeply rewarding.
A standout moment was completing the design for my client’s home—a fresh start for her to create new memories in a space that felt entirely her own. From the beginning, it was a deeply personal project, and bringing her vision to life in a way that truly resonated was incredibly humbling. It reminded me of my love for the creative process and reignited my passion for interior design, inspiring me to continue pushing boundaries in my work.
Additionally, becoming accredited as an SBID interior designer this year is a milestone I’m particularly proud of, marking a new chapter of growth in my career.
The most rewarding projects are those where clients trust our creative vision from the very beginning, allowing us to fully unleash our creativity. When clients are bold, embrace the use of colour/texture and pattern, and have complete confidence in our judgement, the results are always the most stunning and memorable.
One of the most challenging aspects of interior design is managing the intricate puzzle of project coordination. Balancing timelines, meeting deadlines, and addressing unforeseen issues along the way can be demanding and, at times, stressful. Yet, despite these hurdles, there’s nothing more fulfilling than watching a project come to life—from concept to completion—and witnessing the transformative power of thoughtful design.
Another layer of complexity comes from the emotional investment residential clients bring to the process. Renovating a forever home is often one of the biggest financial commitments they’ll make, and ensuring every detail is just right can be both delicate and emotionally demanding. Striking that perfect balance between vision, practicality, and client expectations is a challenge I don’t take lightly.
Before entering the field of interior design, I wish I had fully understood the depth of project management skills required. While creativity is at the heart of the profession, the reality is that much of the job involves juggling timelines, budgets, and coordinating with contractors, suppliers, and clients. Learning how to navigate these logistical complexities early on would have made the transition smoother.
I also wish I had been more prepared for the emotional side of the profession. Clients often attach a deep emotional investment to their projects, especially when it involves their forever homes. Understanding how to manage these emotions while guiding clients through tough decisions is a skill I’ve developed over time, but it’s something I didn’t anticipate at the outset.
Interior design is so much more than creating beautiful spaces; it’s about problem-solving, understanding clients’ needs, and navigating real-world constraints like budgets and timelines. While honing your creative skills is essential, building a strong foundation in project management, communication, and adaptability is equally vital to your success.
Every project is a chance to learn and grow. Mistakes are inevitable, but they’re also invaluable lessons—embrace them, learn from them, and use them to be better prepared next time. Stay curious, remain open to feedback, and always push the boundaries of your creativity.
Design is increasingly centred on personal expression and well-being, with spaces now being tailored to enhance mental and physical health through natural light, balanced layouts, and comfort-driven solutions.
Sustainability is also a growing priority, with clients and designers making more conscious choices—incorporating energy-efficient solutions, sourcing locally, and creating environmentally responsible designs that are as thoughtful as they are beautiful.
Meanwhile, AI is becoming a valuable tool in streamlining tasks and visualizations, but while it will enhance the design process, it won’t replace the industry. Interior design will always need a human touch—our focus should be on using AI to our advantage.
Being an SBID Accredited Interior Designer is a significant milestone in my career. It represents a mark of professional excellence and industry recognition, validating the skills, knowledge, and standards I’ve worked hard to achieve. This also gives my clients the confidence that they are in good hands.
For me, being apart of a globally recognised organisation like SBID reinforces my commitment to delivering high-quality designs that are both creative and ethical. It also connects me to a network of professionals who share the same passion for pushing boundaries and raising the bar in interior design.
This accreditation serves as a reminder of how far I’ve come in my journey and motivates me to continue growing, learning, and making a meaningful impact through my work.
About I.D Studio17
Studio17 specialises in both Interior Architecture and Interior Design, bringing concepts to reality through diligent planning and lots of creativity. We create beautiful homes for busy families, working on a variety of homes in London, the home counties and the UK. Our design philosophy was born from Niamh Connor's own experience as an interior designer and mother. Founded in 2015 by Niamh, our boutique design studio has been focused on the intricate dynamics of family life. Our design approach is personalised and collaborative, allowing us to cater to the unique needs of each family we work with.
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