Nini Andrade Silva, Founder & Creative Director at Atelier Nini Andrade Silva, has given her insights into the industry.
Nini Andrade Silva is a Portuguese interior designer and Founder & Creative Director of Atelier Nini Andrade Silva, an interior architecture and design studio working across luxury hospitality, private residences, cultural spaces, bespoke furniture and collectable design.
Born in Funchal, Madeira Island, Nini graduated in Design from IADE in Lisbon and developed her international perspective through academic and professional experiences in New York, London, Paris, South Africa and Denmark. Over the course of her career, she has collaborated with leading international hospitality groups and brands including Marriott, Hilton, Belmond, Accor, Highgate, IHG, Barceló and Meliá, creating interiors where operational excellence, cultural identity and emotional experience come together.
Her work has been featured in international publications including The New York Times, Financial Times, Architectural Digest, Wallpaper and Condé Nast Traveller. She has received institutional recognition from Portugal and Colombia, and continues to contribute to the global design conversation through conferences, exhibitions, judging panels and thought-leadership initiatives.
I wanted to work in interior design because I have always felt that space has the power to transform people. I grew up in Madeira, where the horizon was the Atlantic, an endless line that taught me, from a very early age, that there is always something beyond what is immediately visible. That relationship with landscape, memory and emotion became the foundation of my way of designing.
One of my strongest childhood memories is of the garotos do calhau, the boys who spent their days on the beach rocks and dived into the sea to catch coins thrown from cruise ships. There was courage, instinct and beauty in that gesture: the body, the rock and the ocean in direct dialogue. That image stayed with me and perhaps explains my attraction to organic forms, to spaces that feel shaped by nature, never perfect, but always true.
What I enjoy most is transforming an initial idea into a complete experience. In interior architecture, a project begins with listening: to the client, to the site, to the brand, to the culture and to the people who will inhabit the space. From that point, we build a concept that can guide every decision, from spatial planning and materials to bespoke furniture, lighting, FF&E and final styling.
I also love the tension between creativity and precision. A beautiful interior is never only about aesthetics; it must function, endure and respond to real needs. This is especially important in luxury hospitality design, where a hotel, resort, restaurant or spa must create emotion while also meeting operational standards, maintenance requirements, guest comfort and brand expectations.
One of the most meaningful highlights was joining the AHEAD Europe 2025 judging panel. Hospitality design has always been a central part of my work, so being invited to evaluate projects within such an important international platform was both an honour and a responsibility. It was a beautiful opportunity to reflect on the future of hotels, guest experience, interior architecture and the emotional dimension of hospitality.
Another very special moment was the creative direction of Made in Portugal naturally at Paris Design Week 2025. Representing Portuguese design, craftsmanship and industry on an international stage is something very close to my heart. Portugal has a profound creative identity, and I believe our materials, makers and designers have a voice that deserves to be seen globally.
I am especially drawn to hospitality projects because they are complete worlds. A hotel is not just a sequence of beautiful interiors; it is a living experience made of arrival, service, intimacy, comfort, discovery, memory and emotion. Designing for hospitality means thinking about the guest journey from the first impression to the smallest detail inside a room, suite, restaurant, lobby or spa.
I also enjoy projects with a strong identity — boutique hotels, resorts, heritage buildings, cultural spaces and private residences where the client wants something truly bespoke. These projects allow us to create narratives rooted in place, using materials, art, craftsmanship, custom furniture and sensory details to build spaces that feel unique rather than standardised.
One of the greatest challenges is protecting the essence of the concept from the first idea to the final installation. Interior design involves many layers: architecture, budgets, deadlines, suppliers, procurement, technical drawings, FF&E, contractors, regulations and client expectations. The designer must keep the emotional vision alive while making sure every practical decision supports the final result.
In hospitality interiors, the challenge is even more complex because beauty has to work very hard. A hotel space must be memorable but also durable, efficient, safe, comfortable and aligned with the operator’s standards. The most demanding part is balancing poetry and performance, creating interiors with soul that can also function perfectly every day.
I wish I had understood earlier that design is not a straight line. When we are young, we often believe that creativity is about having immediate answers. With time, I learned that the best ideas need listening, research, patience and sometimes silence. A project becomes stronger when we allow the place, the client and the material to speak before imposing a style.
I also learned that interior design is deeply collaborative. A successful project depends on designers, architects, engineers, artisans, suppliers, project managers, hotel operators and clients working together. The role of the designer is not only to imagine, but to guide complexity, to make sure that the concept, the technical process and the final atmosphere remain coherent.
Do not begin with style. Begin with meaning. Style can be seductive, but it is often temporary. Meaning is what gives a project depth. Before choosing colours, furniture or finishes, ask what the space should express, who it is for, where it belongs and what emotion it should leave behind.
I would also tell young designers to learn the technical side of the profession with the same passion they give to creativity. Understand materials, construction, FF&E, budgets, procurement, lighting, ergonomics and how people actually use space. The most powerful designers are those who can dream with freedom but deliver with rigour.
I believe the industry is moving towards a more human and experiential form of design. Clients are becoming more conscious of the emotional quality of spaces. In hospitality, in particular, luxury is no longer defined only by expensive materials or visual impact. It is increasingly defined by authenticity, comfort, wellbeing, cultural identity and the ability to create a memorable guest experience.
Technology and artificial intelligence will continue to influence how we research, visualise and manage projects, but they will not replace sensitivity. The future of interior design will belong to studios that can combine innovation with craftsmanship, sustainability with beauty, and efficiency with emotion. The challenge will be to use new tools without losing the human soul of design.
Being an SBID Accredited Interior Designer is important because it recognises interior design as a serious professional discipline, not only as an aesthetic practice. Behind every successful project there is technical knowledge, ethical responsibility, experience, coordination and a commitment to quality. Accreditation reinforces that design must be beautiful, but also competent, reliable and professionally delivered.
For me, SBID represents a connection to international standards and to a wider community of professionals who value excellence in interior design. As Founder and Creative Director of Atelier Nini Andrade Silva, it is meaningful to be part of a platform that defends the credibility of our profession and recognises the balance between creativity, rigour, experience and trust.
About Atelier Nini Andrade Silva
Atelier Nini Andrade Silva is an internationally recognised interior architecture and design practice delivering luxury hospitality, residential, commercial, and cultural projects worldwide. Led by acclaimed designer Nini Andrade Silva, the studio is renowned for creating distinctive spaces that blend contemporary design excellence with local identity, cultural authenticity, and operational functionality. With extensive experience collaborating with leading international hospitality brands and developers, the Atelier specialises in luxury hotels, resorts, branded residences, heritage transformations, and bespoke interiors. Its multidisciplinary approach combines creativity, technical expertise, and a strong sense of place to create memorable and commercially successful environments.
If you’d like to feature your news or stories on SBID.org, get in touch to find out more.
If you’d like to become SBID Accredited, click here for more information.
Helen Bygraves and Jenny Weiss, Founder Directors at Hill House Interiors, have given their insights into the industry.
Hill House Interiors was founded by Helen Bygraves and Jenny Weiss in 1997, growing from a boutique studio into one of Britain’s most established interior design practices. Today, the studio is known for couture residential interiors for private clients in the UK and internationally, with projects spanning London townhouses, country estates, private residences, villas, penthouses and yachts.
Helen and Jenny came to interiors through different but complementary creative paths. Helen’s background as a professionally trained dancer informed an instinctive understanding of proportion, movement, theatre and composition, while Jenny’s lifelong love of art, textiles and film, alongside a background in property development, evolved into a passion for creating layered, welcoming homes. Together, their shared belief that thoughtfully designed surroundings can meaningfully enhance the way people live has shaped Hill House Interiors’ client-led, refined and deeply personal approach to design.
For both of us, interiors began with a very instinctive understanding of how powerfully a space can influence the way people feel and function within it. A home is never simply a collection of rooms; it is the setting for daily life, and when it is carefully considered, it can bring comfort, ease and a strong sense of identity.
Our individual journeys into design were different, but equally grounded in creativity. Helen’s early career in dance nurtured an appreciation for rhythm, spatial awareness and storytelling, while Jenny’s route evolved through creative exploration and hands-on experience within refurbishment and design of personal properties. What ultimately drew us both to interior design was the opportunity to bring together creative thinking with a more intuitive understanding of people, shaping environments that feel authentic, considered and genuinely supportive of the way our clients live.
Building relationships with clients is undoubtedly one of the most rewarding parts of what we do. Interior design is inherently personal; clients are inviting you into their homes and, in many ways, their lives. We value the process of getting to know a client on a more intuitive level, taking time to understand not only their aesthetic preferences, but what truly makes them tick, how they live, entertain, unwind and spend time with those closest to them.
We also thrive on the creative challenge of ensuring every project feels completely unique. Hill House Interiors has never been about imposing a recognisable style. Each scheme is shaped by a combination of the client, the architecture, the setting and how the space needs to perform. The satisfaction lies in carefully orchestrating proportion, light, texture, materials and detail to create interiors that feel cohesive, characterful and quietly assured, however considered the process behind them may be.
This past year has been particularly meaningful for us. Being awarded the SBID Icon Award was an extraordinary honour, not least because it is recognition from our peers within the industry. That level of acknowledgement carries a particular significance, as it reflects both longevity and contribution to the profession over time.
Alongside this, receiving two major international accolades has further positioned Hill House Interiors on a global stage. These achievements have expanded our presence beyond the UK and reinforced the relevance of our work within a broader, international context, which is both humbling and incredibly rewarding.
Our favourite projects are those which allow us to shape the foundations of a home from the outset, considering spatial planning, flow, lighting and atmosphere before layering in the decorative elements. That holistic approach allows for a more cohesive and resolved end result.
We are particularly drawn to private residential projects that are deeply personal to the client, whether that is a London townhouse, a country estate, an overseas villa or a yacht. The most rewarding briefs are those centred around lifestyle rather than aesthetics alone, where the aim is to create a home that truly reflects how someone lives and what matters to them.
One of the greatest challenges lies in balancing creativity with the level of precision required to deliver a project successfully. A refined interior is never solely about the final aesthetic; it relies on structure, technical understanding, project management, coordination and an exceptional level of detail. Behind every composed and considered space is an extensive and highly organised process.
There is also a significant level of trust involved. Clients are allowing you into a very personal aspect of their lives, and that requires discretion, consistency and sensitivity. The designer’s role is to anticipate, resolve and guide, often quietly behind the scenes. Ultimately, one of the most rewarding moments is seeing a client’s reaction at the completion of a project, particularly when the result surpasses their expectations. That emotional response is what makes the entire process worthwhile.
If we were speaking to our younger selves, we would say to stay curious and trust your instincts. Research is invaluable, and a willingness to keep learning will always strengthen your work.
We also came into building a business without formal business training, and in hindsight, we would strongly recommend seeking guidance early on, whether through a business coach or industry body. There will inevitably be challenging periods, so resilience, careful planning and a clear long-term vision are essential.
The SBID, in particular, has been a constant source of support, providing guidance, structure and reassurance as we have grown. Having that level of professional backing has been invaluable throughout our journey.
Understand your market and remain confidently within your lane, as that clarity will shape not only your design direction but also the clients you attract. For us, focusing on the luxury residential sector has defined both our creative approach and the way we position the business. Alongside this, presenting your work well is essential, so investing in professional photography from the outset will ensure it is perceived in the right way. Equally important is building a strong foundation around you by joining professional bodies such as SBID and engaging with networking groups and industry organisations. These connections provide invaluable support, visibility and opportunity, reinforcing both your credibility and your longterm growth within the industry.
Clients today expect more from their homes than ever before. A home is no longer purely a place to live; it needs to function as a sanctuary, a wellness space, and often a working environment. That shift has changed the way spaces are designed, with a greater emphasis on adaptability, comfort and emotional wellbeing.
Having experienced multiple shifts within the industry over the years, we have learned the importance of remaining agile and open to change. The ability to adapt, respond to new ways of living and interpret evolving styles is key to staying relevant.
The rise of AI is also influencing expectations, with clients arriving with highly visualised ideas of their ‘ideal’ home. A crucial part of our role is to interpret those ideas, assess what is both practical and achievable, and translate them into a design that works in reality, both functionally and aesthetically.
SBID accreditation means a great deal to us. It represents credibility, professionalism and a recognised standard within the industry. It provides reassurance to clients, while also reinforcing the integrity of the work we deliver.
Beyond that, it offers a sense of support and community. Having that professional backing, guidance and recognition has been invaluable throughout our career, and it continues to play an important role in how we position ourselves and our projects within the industry.
About Hill House Interiors
Hill House Interiors is the fruit of a 25-year friendship between its founding partners, Jenny Weiss and Helen Bygraves. Their creative collaboration is built on a shared belief that beautiful surroundings can transform people’s lives. Their client-centred approach has garnered a multitude of awards while their business has grown over the years into one of Britain’s leading interior design practices, with a 30-strong team of designers and architects. Hill House Interiors operates out of a creative studio and lifestyle showroom in the UK, and a luxurious newly opened office near the DIFC in Dubai. With a global reach, Hill House Interiors works on high-end residential projects in locations as diverse as London, Dubai, New York, Lake Como, Antibes, the Bahamas, Ibiza and L.A. Projects can range from exclusive penthouse apartments to palatial homes, lakeside villa retreats or beautifully engineered yachts.
Frank Iaria, Kitchen and Interior Designer at Mint Kitchen Group, has given his insights into the industry.
My career in the industry began as an apprentice cabinet maker, which gave me a strong hands-on understanding of joinery, construction and detailing from the very beginning. After sustaining a back injury, I moved away from the physical side of cabinet making and into the design field. What started as a necessary career shift quickly became a genuine passion, and I found that I enjoyed the creativity, problem-solving and client interaction of design even more.
I went on to become a Certified Kitchen Designer and built my career around creating highly functional, detailed and beautifully resolved kitchen spaces. After working with major retailers and developing a strong reputation within the industry, I decided to go out on my own and open my own showroom. From there, it was a natural progression to expand into other areas of the home, as many of my clients were renovating multiple spaces at once. This led me to further study bathroom design, allowing me to provide a more complete design service across kitchens, bathrooms, laundries, wardrobes and whole-home joinery.
Entering industry awards became an important turning point in my career. In the first year alone, we achieved 10 awards, which gave me the confidence and motivation to continue pushing the design side of the business further. Year after year, we continued entering awards and collecting recognition, which helped strengthen our reputation and increase demand for our style of work.
As the business continued to grow, I formed a group with industry colleagues to create better buying power, greater exposure and stronger collective advertising. This became Mint Kitchen Group. Since then, we have continued to build on our success and are proud to have become one of the most awarded kitchen design groups in Victoria. Today, I operate two design studios with a team of six designers, and much of our work comes through referrals from existing and past clients.
I am very proud of the work we produce and the care we put into every project. For us, great design is not only about how a space looks, but how well it functions, how carefully it is detailed and how successfully it is executed. That commitment to detail, craftsmanship and the client experience continues to drive the way we work today.
I was drawn to interior design because it combines creativity with problem-solving in a very practical and meaningful way. My early background in cabinet making gave me a strong understanding of how things are constructed, but moving into design opened up a much broader opportunity to shape spaces from the very beginning. I enjoyed being able to think not only about how something was made, but how it would function, how it would feel, and how it would improve the way people live.
For me, the profession is about much more than selecting finishes or creating a stylish space. It is about listening carefully, understanding a client’s lifestyle, and then translating that into a design that is both beautiful and practical. That combination of creativity, functionality, detail and human connection is what first attracted me to the industry and continues to motivate me.
I really enjoy the process of taking a client’s brief and turning it into a resolved design that feels both beautiful and effortless. There is something very rewarding about working through the details — the layout, proportions, materials, storage, lighting, finishes and joinery — and seeing all those elements come together into one cohesive space.
I also enjoy the relationship-building side of the profession. Every client is different, and every project has its own story. Being trusted to help shape such personal spaces in someone’s home is a privilege. The best part is seeing the finished result and knowing that the design has genuinely improved the way the client uses and enjoys their home.
One of my most memorable career highlights from the past year has been the transformation of our South Melbourne Design Studio. We converted what was once a commercial office space into an apartment-style showcase, designed to feel like a real home rather than a traditional showroom. This allowed us to demonstrate the type of work we do across all areas of the home, from kitchens, bathrooms and laundries through to wardrobes, living spaces, custom furniture and detailed joinery solutions.
The studio was designed to help clients experience our work in a more personal and immersive way. Rather than viewing individual displays in isolation, they can walk through connected spaces and see how materials, finishes, storage, lighting and joinery details work together in a complete interior environment. It has become a valuable space for presenting design ideas, inspiring clients and showing the level of detail, craftsmanship and functionality that sits behind every project we deliver.
My favourite projects are those where we are able to create a complete design solution rather than looking at one room in isolation. Whole-home renovations, kitchens connected to living spaces, and projects with custom joinery throughout are particularly rewarding because they allow us to create consistency, flow and a strong design language across the home.
I also enjoy projects that require careful planning and detailed problem-solving. Kitchens, bathrooms and laundries can be some of the most technically demanding spaces in a home, but that is what makes them interesting. When a space works beautifully from both a design and functional perspective, the result feels seamless — and that is always the goal.
One of the most challenging aspects is balancing creativity with practicality. A successful design needs to look beautiful, but it also needs to be functional, buildable, durable and suited to the client’s budget and lifestyle. There are often many layers to consider, from design intent and client expectations through to manufacturing requirements, site conditions, lead times and installation details.
Communication is also critical. Interior design involves many people — clients, designers, suppliers, trades, manufacturers and installers — and every decision needs to be clearly documented and understood. The smallest detail can have a big impact, so maintaining clarity throughout the process is one of the ongoing challenges, but it is also what leads to the best outcomes.
I wish I had understood earlier just how much of interior design is about communication, documentation and decision-making. Many people see the creative side of the profession, but behind every successful project is a huge amount of planning, coordination and attention to detail. Good design is not just about the idea — it is about how clearly that idea is communicated and executed.
I have also learned that every project will evolve. Site conditions, budgets, client preferences and technical requirements can all shift along the way. Being flexible, calm and solutions-focused is essential. The ability to adapt while still protecting the overall design intent is one of the most valuable skills a designer can develop.
My advice would be to learn how things are actually made. Understanding construction, manufacturing, installation and detailing will make you a much stronger designer. A concept may look beautiful on paper, but it needs to work in the real world. The more you understand materials, hardware, joinery construction, clearances and site limitations, the better your designs will become.
I would also encourage aspiring designers to listen carefully. Clients may not always know how to explain exactly what they want, but they will usually give you clues through the way they talk about their lifestyle, frustrations and routines. A great designer knows how to interpret those details and turn them into a space that feels considered, personal and practical.
I think the industry will continue moving toward more personalised, lifestyle-driven design. Clients are becoming more considered about how their homes function, not just how they look. They want spaces that support the way they live, work, entertain and relax, with a greater focus on quality, longevity and intelligent storage solutions.
I also see technology, documentation and communication becoming even more important. Clients expect a clearer understanding of their design before it is built, while design and production teams need accurate information to reduce errors and improve efficiency. The future of interior design will still rely heavily on creativity, but it will also depend on strong systems, clear processes and better integration between design, documentation and delivery.
Being an SBID Accredited Interior Designer represents professional recognition and a commitment to maintaining high standards within the industry. It is an acknowledgment of experience, design capability and professionalism, but also of the responsibility designers have to deliver considered, ethical and well-resolved outcomes for their clients.
For me, SBID accreditation is also about being connected to a broader international design community. It reinforces the importance of continual learning, professionalism and striving for excellence in every project. It is a privilege to be recognised within an organisation that values design integrity, innovation and the ongoing development of the interior design profession.
About Mint Kitchens by Designwize
Mint Kitchen Group is a Melbourne-based kitchen and interiors company specialising in the design, manufacture and installation of bespoke joinery. We create custom kitchens, bathrooms, laundries, wardrobes and interior spaces that are tailored to each client’s lifestyle, home and design vision. With a strong focus on quality craftsmanship, practical functionality and personalised service, our team manages each project from concept through to completion. By combining thoughtful design with locally made joinery and attention to detail, Mint Kitchen Group delivers beautifully resolved spaces that are made to be lived in and built to last.
Cansel Seymen, Founder & Creative Director at CS Design Studio, has given her insights into the industry.
My journey into design began with a sensory obsession. As a young girl, I fell in love with a vintage Ikat fabric at a Turkish market, which became the first cushion in my bedroom and my first lesson in the power of textiles. This early passion for layers and natural materials eventually led me to the world of high-end luxury, where I spent years honing my craft at Harrods Interior Design, David Collins Studio, and Finchatton.
These prestigious houses trained me to settle for nothing less than exceptional quality. At CS Design Studio, I carry that standard forward, working exclusively with high-end materials and artisanal finishes. My signature style is 'Contemporary Classic'—I believe in creating rooms with an easy, timeless flow rather than spaces that feel overwhelming or trend-driven.
Living in London, I’ve learned that the city’s grey light needs warmth, but I prefer a 'less is more' approach to colour. Instead of saturating a whole room, I introduce color as a thoughtful splash—perhaps through bespoke trimmings, vibrant cushions, or a stunning piece of artwork.
For me, design is about bridging the gap between a building's historic soul and innovative luxury. I am constantly sourcing new products and building relationships with my clients to ensure their homes are not just beautiful, but are dignified, high-quality 'envelopes' for the memories they will create there.
For as long as I can remember, I have seen the world through a different lens—I don’t just see a room; I see its potential to shape the people within it. Even as a child, I was constantly experimenting with layouts and reimagining upholstery, fuelled by the belief that our surroundings are deeply intertwined with our character. I chose this profession because design is my life’s calling; it is where my love for textures, layers, and natural materials meets the discipline of architectural integrity. There is a unique joy in the instinctive process of sourcing the perfect elements to give a space its soul and ensuring every detail meets a high standard of quality. Ultimately, I wanted to build long-lasting relationships with my clients, turning their homes into 'living canvases' that offer a timeless, contemporary-classic flow.
What I enjoy the most is the tactile journey of sourcing and the artistry of putting a scheme together. There is a profound magic in layering textures, colours, and high-quality materials to see a vision come to life. However, the most rewarding part of the process is the collaboration with my clients. I truly value their involvement and feedback, as it ensures the design is deeply personal to them. When a client’s insight meets my professional eye, everything sits beautifully in the room. This synergy allows me to create spaces that aren't just aesthetically pleasing, but are a perfect, contemporary-classic reflection of the people who call them home.
The most memorable highlight of the past year has been the rapid success of CS Design Studio and the incredible trust our clients have placed in us. While the first year for any new company can be a challenge, we were thrilled to complete two luxury apartments in Mayfair that both sold before they even reached the market. For me, this was a defining moment; it was the ultimate validation that our aesthetic and commitment to quality truly resonate with the high-end London market. Seeing our vision translate into such immediate commercial success has been incredibly rewarding. It confirms that we deeply understand what our clients are looking for: a perfect balance of historic soul and modern, effortless luxury.
My favourite projects are those that bridge the gap between a building's historic soul and the demands of modern living. Whether restoring a listed London townhouse or designing a sophisticated new development, I find it incredibly rewarding to honour architectural integrity while introducing a fresh, intuitive flow. Having led high-profile projects in both the city and the English countryside, I also love marrying rural heritage with a more current, refined sensibility.
However, the best results stem from a client relationship built on complete trust. When a bond is established through transparency—where a client eventually says, "you decide"—it unlocks our highest creativity, allowing us to deliver a home that truly surpasses expectations.
The most challenging aspect of interior design is the delicate dance between vision and reality. It begins with translating a design intent into technical drawings, which then face the practical scrutiny of contractors, site limitations, and strictly allocated budgets. Bridging the gap between a high-end concept and a tangible result within financial constraints is a significant hurdle that requires constant problem-solving.
Despite these pressures, we pride ourselves on protecting the integrity of our original vision. We view site constraints not as roadblocks, but as opportunities to refine the design. By working closely with contractors and maintaining a clear focus on the "Contemporary Classic" aesthetic, we ensure that any necessary adjustments are minimal. Our goal is always to deliver the best possible outcome where the final space looks exactly as intended, proving that luxury and high quality can be achieved even within the complexities of a challenging budget or build.
If I could go back, I wish I had spent more time formally studying fine art. While my technical training and experience in renowned studios have been invaluable, I’ve come to realize that art is the ultimate soul of an interior. Understanding the true power of a piece—how its scale, colour, and texture can completely shift the energy of a room—is a field of study that never ends.
In my work today, I see art not just as a finishing touch, but as a vital layer that defines a home’s character. I am constantly learning and exploring the art world now but having that deeper academic foundation early on would have been a beautiful advantage. It has certainly influenced why I now prioritise building such 'artful' and textured layers into every contemporary-classic scheme I create.
My one tip for aspiring designers would be to stay bold and relentlessly curious. This industry moves quickly, so you must keep sourcing, keep meeting new people, and never stop learning. Growth only happens through action. Most importantly, build a thick skin; resilience is just as important as creativity.
Never let criticism of your work discourages you. Instead, view every project as a stepping stone. In this field, you grow with every space you complete, and your next project will always be better than your last because of the lessons you learned. Treat every challenge as an opportunity to refine your 'eye' and your process. If you remain persistent and keep pushing your own boundaries, you’ll find that your unique style eventually speaks for itself. Don't be afraid to make mistakes—they are often the best teachers on the path to becoming a master of your craft.
The industry is entering a transformative era of "conscious luxury." While the current economic climate presents challenges, it is also driving a shift toward a more thoughtful, sustainable future. We are seeing a powerful focus on ethical materials and reuse—a "green" approach where a project’s value is defined by its environmental footprint as much as its aesthetic.
At CS Design Studio, we’re excited by how AI can support this shift. It helps clients explore materials and visualise layouts quickly and accurately, while also streamlining administration, ordering, and project coordination. By improving precision, these tools can also help reduce waste.
I believe the year ahead will be defined by this balance of innovation and responsibility—using technology to create timeless spaces that respect both our clients’ time and the wider environment.
Being accredited by the SBID is a true honour and a significant milestone for CS Design Studio. To be recognized by such a prestigious society—one known for its exceptionally high professional standards—provides a sense of validation that is deeply rewarding. It signifies that our commitment to quality, integrity, and aesthetic meets the rigorous benchmarks of the global design community.
Beyond the prestige, I am most excited about the sense of belonging to a network of like-minded professionals. I am looking forward to engaging with the SBID through their events and CPD programs to continue my growth as a designer. Being part of this recognized society ensures that we stay at the forefront of industry innovation and excellence. It is more than just a title; it is an inspiration to keep pushing the boundaries of luxury design while upholding the professional values the SBID represents.
About CS Design Studio
At CS Design Studio, a home is more than a refined address; it is a living canvas where modern life thrives. Founded by Cansel, whose distinguished background includes David Collins Studio, Finchatton, and Harrods, the studio brings an instinctive eye for detail to every bespoke residence. Our signature style captures the unique spirit of London living, elegantly blending historic soul with contemporary comfort. Informed by European artisanal excellence and a global perspective, we bridge the gap between tradition and tomorrow. We honor architectural integrity while embracing modern innovation, creating timeless, dignified spaces that redefine the boundaries of luxury for today’s lifestyle.
Caroline Roles, Design Principal at Spectrum Workplace, has given her insights into the industry.
I’ve wanted to be a designer for as long as I can remember. Growing up, I was always creating—whether that was making things by hand or painting—and I naturally became interested in interiors through helping my dad decorate our homes. That early exposure made me aware of how a space can change how people feel and live. Over time, that creative instinct combined with my enjoyment of problem-solving, led me to pursue interior design as a career.
What I enjoy most is the balance between creativity and functionality. I love the conceptual stage—developing ideas, materials, and palettes—but equally, I enjoy resolving the practical challenges that come with delivering a project. Ultimately, the most rewarding part is transforming a space so it not only looks good but works better for the people using it. I enjoy the process of understanding a client’s needs and translating that into a thoughtful, functional design.
Over the past year, leading the design team at Spectrum Workplace has been a real highlight. Seeing projects come together collaboratively and watching the team grow and develop has been incredibly rewarding. I tend to take a supportive and empathetic approach to leadership, so creating an environment where individuals feel understood, valued, and able to contribute has been particularly important to me. Delivering workplace environments that genuinely improve how people work and interact stands out as a key achievement— The Southern Co-operative Ltd project is a perfect example of this—but equally, seeing the confidence and capability of the team grow along the way has made it especially memorable.
I particularly enjoy workplace projects because they have such a direct impact on people’s daily lives, with real opportunities to influence wellbeing, productivity, and culture through design. An excellent showcase of this is our workplace transformation project for Gen II Fund Services, LLC. That said, having worked across residential, hospitality, education, and public sectors, I value the variety each one brings, as every sector presents different challenges and keeps the work fresh.
Balancing creativity with constraints is always a challenge—whether that’s budget, time, or technical limitations. Managing client expectations while maintaining design integrity can also be complex. As a Design Principal, another challenge is ensuring consistency and quality across multiple projects while supporting and leading a team.
I think understanding just how much of the role involves coordination, communication, and problem-solving—not just design—would have been useful early on. Interior design is as much about managing people, processes, and details as it is about creativity.
Stay curious and keep creating. Develop your creativity outside of work as well as within it. But also build strong organisational and communication skills as being able to turn ideas into reality is what sets a good designer apart.
I think the interior design industry will continue to focus strongly on wellbeing, flexibility, and sustainability, particularly within workplace design. Spaces need to work harder than ever, supporting different ways of working while also creating meaningful experiences that draw people in. Offices are increasingly being designed as destinations for collaboration and focus work, with hybrid working, and hospitality-led experiences shaping the brief.
Being an SBID Accredited Interior Designer and Design Practice is a great achievement, and represents a commitment to professionalism, quality, and continuous development. It’s an important benchmark that demonstrates credibility within the industry and reassurance for clients that they’re working with a qualified and experienced designer.
About Spectrum Workplace
Spectrum acts as a strategic partner, guiding your organisation through the full workplace journey from initial brief to successful occupation. We work closely with leadership and staff to define how your workplace should support your business, building a clear, aligned brief from the outset. Our integrated approach combines strategy, design and delivery, supported by ongoing cost validation, governance and technical coordination to reduce risk and maintain control. Throughout the process, we engage your team and manage all aspects of delivery, ensuring the workplace is not only delivered efficiently, but fully adopted and performing from day one.
Jan Metcalfe-Barnett, Founder & Interior Designer at Fusion Interior Design, has given her insights into the industry.
Jan’s path into interior design was shaped by a passion for creativity and well-crafted spaces rather than a conventional route. After early roles in childcare and banking, a move to Ireland saw her working in a furniture and antiques showroom, where she developed a strong appreciation for craftsmanship and curated interiors.
Returning to London in the early 1990s, Jan gained hands-on experience within a leading interior design practice while completing formal training, building a solid foundation in high-end residential design.
She went on to join Roomservice Furnishing as a design manager, creating showhomes for major UK housebuilders and refining her ability to design aspirational yet practical interiors.
In 1999, Jan founded Fusion Interior Design. With over 25 years’ experience, she has since transformed hundreds of homes, creating spaces that are thoughtful, functional, and tailored to how her clients live.
For me, it was never just about how a space looks — it was about how it feels to live in. Early on, I realised that thoughtful design has the power to completely change how someone experiences their home day to day. I was drawn to the idea that good design isn’t just aesthetic, it’s practical, emotional, and deeply personal. That’s what has kept me in the profession for over 25 years.
Without question, it’s the problem-solving. Most clients come to us not because they want something “pretty,” but because something in their home isn’t working. I enjoy unpicking that — understanding how they live, where the frustrations are, and then creating a layout and design that resolves it. Seeing that moment where a client says, “That’s exactly what we needed” — that’s the most rewarding part.
Being selected as a finalist in the Epsom & Ewell Business Awards was a real highlight. We’ve always positioned ourselves as a grounded, client-focused studio rather than chasing recognition, so to be acknowledged in that way felt meaningful.
We particularly enjoy working on renovations and extensions at the planning stage — before anything is built. That’s where we can add the most value. Often, architectural drawings don’t fully consider how a space will function day-to-day, so we step in to refine layouts, improve flow, and help clients properly visualise their space through 2D plans and 3D visuals.
That early stage is where costly mistakes can be avoided, and where the biggest transformation really begins.
One of the biggest challenges is helping clients navigate the sheer number of decisions involved in a project. It can feel overwhelming for them, particularly during renovations. Our role often becomes as much about providing clarity and confidence as it is about design.
Managing expectations around time, budget, and the realities of building work is also key — good communication is everything.
How much of the role is about people, not just design. You’re guiding clients through significant investments in their homes, often during stressful periods. Emotional intelligence, communication, and the ability to simplify complex decisions are just as important as creativity.
Learn how to design for real life, not just for visuals. A beautiful space that doesn’t function properly will never truly succeed. Focus on space planning, flow, and how people actually live — that’s where good design starts.
I think we’ll continue to see a shift away from purely aesthetic-led design towards more practical, lifestyle-driven interiors. Clients are becoming more informed and want spaces that genuinely work for them — not just something that looks good in a photograph.
There’s also a growing appreciation for planning properly before building, particularly with rising costs. That early design stage is becoming more valued, which is something we strongly advocate.
Alongside this, sustainability is becoming an increasingly important consideration. Clients are more conscious of being planet-friendly — looking to reuse what they already have where possible, recycle responsibly, and invest in environmentally considered products rather than replacing everything unnecessarily. It’s less about fast design and more about thoughtful, long-term decisions that are better for both the home and the environment.
Accreditation with the Society of British and International Interior Design represents credibility and professionalism within an industry that isn’t always regulated. It reassures clients that they are working with a qualified, experienced designer who works to recognised standards.
For us, it aligns with how we’ve always approached our work — considered, professional, and focused on delivering real value to our clients.
About Fusion Interior Design
Fusion Interior Design is a Surrey-based studio specialising in thoughtfully planned homes that balance practicality with refined design. With over 25 years’ experience, we support homeowners through every stage of the design process — from single-room schemes and layout planning to full-scale renovations. Our expertise lies in intelligent space planning, resolving layout challenges before work begins. Through clear 2D plans and realistic 3D visuals, we give clients the confidence to move forward without uncertainty. Whether you need focused guidance for one space or a complete design service, we create interiors that feel cohesive, functional and enduring — designed for real life, not just appearance.
Maria Benaki, Founder & Interior Designer at Studio Benaki, has given her insights into the industry.
Born and raised in Greece, I moved to the UK to further my studies before building a career in civil engineering. My professional journey began in the energy industry, where I spent over a decade working as a civil engineer on offshore development projects — a career that sharpened my analytical thinking, technical rigour and project management skills.
Driven by a lifelong passion for design, architecture and the arts, I went on to retrain at the prestigious KLC School of Design, a turning point that united my creative sensibility with my engineering background in a way that felt entirely natural.
Shortly after completing my diploma, I founded Studio Benaki — a London based interior design studio with a vision to create deeply personal, expressive and highly functional spaces for residential and commercial clients across London and in Greece.
The decision to change careers and work in the interior design industry grew naturally within me. Very early in my civil engineering career, I felt a strong urge to combine my creativity with my technical background, analytical thinking and site expertise. I have also always admired people who felt fulfilled through their work, and that simple observation sparked my own career change journey. Having lived away from my home country for many years, I also came to understand just how important it is for spaces to truly feel like home — and how powerful good design can be in creating that sense of belonging, wherever you are in the world.
What eventually drew me to make the transition was the understanding that residential interior design has the power to genuinely change how people feel in their everyday lives — bringing a little of their heart, their history and their personality into spaces that are both functional and timeless. That conviction led me to retrain at London's KLC School of Design and ultimately found Studio Benaki in 2025.
There are many aspects of interior design that I find rewarding. But if I had to choose, it would be the spatial planning phase. The stage where functionality is at its most critical and where my civil engineering instincts truly come alive. I find myself imagining people moving through the spaces, living in them, using them at different times of day. How does a family flow through a kitchen in the morning? How does a room need to work differently in the evening? Getting that spatial logic right is the foundation on which every timeless, functional interior is built, and it is one of the things my engineering background equips me particularly well for. There is something deeply satisfying about solving a complex spatial challenge beautifully and seeing it transform how a client lives in their home every day.
Without question, it has been founding Studio Benaki and delivering my first projects under the studio name. Building a London interior design practice from the ground up — developing the philosophy, the process and the identity — has been both challenging and deeply fulfilling. Seeing the studio take shape, working with wonderful clients and receiving such a warm response from the design community has been incredibly encouraging.
This first year has reinforced my belief that great interior design always comes back to the same principles: listening carefully, designing with purpose and delivering spaces that genuinely improve how people feel every day. It has been the most rewarding chapter of my career so far — and very much just the beginning.
I am drawn to challenging briefs. Homes that are dated, spatially inefficient or underperforming, where careful spatial planning can genuinely transform how a space flows and functions. There is something deeply satisfying about taking a residential interior that is not working and reimagining it entirely, creating something timeless and functional from what was once frustrating or overlooked.
It is also wonderful when clients ask me to incorporate sentimental pieces, heirlooms and art into their interiors. You know instantly that the spaces will be deeply personal and expressive — rooted in real lives and real stories. That connection between design and personal narrative is at the heart of the Studio Benaki approach, and it is what elevates a beautiful interior into a truly meaningful home.
I also have a deep love for historical buildings. There is something unique about discovering the history of an old building, understanding the lives that once occupied the space and reimagining it for the present and the years to come. That dialogue between past and present — honouring what came before while creating something that feels entirely alive today — is one of the most rewarding aspects of residential interior design.
One of the most consistent challenges is balancing creative ambition with real-world constraints — budget, timeline, structural limitations and the practical realities of a live building. Clients often arrive with inspiring references and a clear vision, and part of my role at Studio Benaki is to honour that vision while navigating what is genuinely achievable. That combination of creative problem-solving and technical precision is where my engineering background proves invaluable.
Managing expectations with honesty and clarity is something I take very seriously. A good interior designer does not simply say yes to everything — they find the best possible solution within the constraints and communicate that process transparently, ensuring the result is always timeless, functional and deeply personal to the client. Building that trust, from the very first consultation through to the final touches of a completed home, is the foundation on which every successful interior design project is built.
The first thing that comes to mind is that building a successful interior design practice takes time, patience and trust — and that is something worth embracing rather than rushing. A studio built on genuine relationships, careful work and clients who love their homes will always outlast one built on volume and speed. That is the foundation Studio Benaki is built on.
I also wish I had understood earlier how much of interior design is about project management, communication and relationships — not just creative vision. The ability to coordinate trades, manage timelines, handle procurement and keep a client calm and confident throughout a complex process is equally critical to delivering timeless, functional interiors. My civil engineering background helped me enormously here, but I think many designers entering the profession underestimate the operational side of the work. Great interior design is as much about the process as it is about the result.
Learn to listen before you design. The most beautifully executed residential interior will fall flat if it does not truly reflect the person living in it. Before reaching for the moodboard, invest real time in understanding your client — how they move through their home, what they find stressful, what brings them joy, and what home means to them emotionally.
Design rooted in that depth of understanding will always feel more personal, more considered and more lasting than design led by trends or aesthetics alone. That human connection is what transforms a beautiful space into a truly meaningful one — and it is the quality I would encourage every aspiring interior designer to cultivate from the very beginning.
Clients are becoming increasingly discerning — not just about aesthetics, but about the full experience of working with an interior designer. They want clarity, transparency and a process that feels calm and collaborative. Studios that invest in genuine relationships, structured processes and honest communication will be the ones that thrive.
Technology and artificial intelligence are also reshaping how designers work, and I think it is important to embrace the tools that genuinely enhance the design process — from spatial planning software to visualisation tools that help clients see their future home more clearly. That said, I firmly believe the most meaningful aspect of residential interior design will always remain deeply human. No algorithm can replicate the understanding that comes from sitting with a client, learning their story and translating that into a bespoke interior that feels truly personal.
It means a great deal, particularly at this stage of building Studio Benaki as a London interior design studio. SBID accreditation represents a commitment to professional standards, ethical practice and continuous development — values that are absolutely central to how I work across every residential and commercial interior design project.
For clients making a significant investment in their home, it offers genuine reassurance that they are working with a qualified interior designer who is accountable, professional and part of a respected industry community. For me personally, it is also a mark of belonging to a profession I care deeply about. Interior design has the power to profoundly change how people feel in their everyday lives and being part of an organisation that champions and upholds those standards is something I am genuinely proud of.
About Studio Benaki
Studio Benaki is a London-based interior design studio specialising in residential projects in London and Greece. With a focus on contemporary design, the studio crafts deeply personal, expressive and highly functional homes. From full renovations to thoughtful one-room transformations, each project is approached with warmth, care and a deep respect for both the architecture and the people who inhabit it. What makes Studio Benaki distinct is the way it bridges heritage, craftsmanship and clarity of execution. Drawing on Maria’s background in civil engineering and a rich cultural perspective shaped by life in both Greece and the UK, founder Maria Benaki brings a rare combination of creative intuition and practical expertise into her projects.
Recently, Deirdre Hayes, Founder of Studio Hayes, has been speaking with operators exploring the US market. Hawksmoor and Sexy Fish have helped demonstrate the appetite for UK hospitality in the US, while Dishoom's planned New York opening suggests confidence in the market is still growing. Competitive socialising concepts such as Flight Club and Electric Shuffle have also shown that the model can scale successfully in the US. I worked in-house on US projects for several years, leading interiors for Flight Club's expansion into the American market and overseeing the rollout of Electric Shuffle from its first US site onwards. It gave me a direct view of the commercial reality of delivery across different markets, not just from a design perspective but from an operator perspective too. Having worked across a range of US markets, what follows are some of the insights I gained from that experience.
Many operators begin a US expansion conversation with the brand and the city, but not every market presents the same level of opportunity or complexity. For some, faster-growth US markets may offer a more accessible first step than cities such as New York or LA, where costs, competition and delivery complexity can all be higher. Market selection often needs as much strategic thought as the concept itself.
What became clear on projects was how long it could take to find the right site, and how much site selection shaped everything that followed. The building stock in US cities can be quite different from what UK brands are used to. In the locations likely to be targeted by operators, the available space is often in newer mixed-use developments, with floor-to-ceiling glazing, larger open footprints and less built-in character to draw from.
Many UK venues benefit from the texture and spatial character of older buildings. In newer US shells, that backdrop is often absent, so the interior has to work harder to create warmth, depth and atmosphere. This becomes even more challenging where full-height glazing is present, as it changes how a space feels and performs. Light is harder to manage, intimacy is harder to achieve, and the right atmosphere may take more work to create. For competitive socialising concepts, it can also affect technology, projection and other digital elements that rely on controlled light levels.
Brand adjacencies play a part too. The surrounding operators and uses influence footfall, perception and overall fit. If a similar offer has already found traction nearby, that can give greater confidence in the location.
Including a design feasibility review as part of due diligence is worthwhile. Floor space, column grid and glazing all have a bearing on how the space functions and performs, and the commercial impact can be significant. The lease process can add to this complexity, particularly where landlord design approvals are required at several stages.
The brands that perform well in the US have a clear grasp of their own DNA. They know what is fundamental to their concept and what can be adapted thoughtfully to suit a new market, a different building type and different guest expectations.
Bar seating was one of the clearest examples of that for me. In the US, bar seats are often used for full dining occasions, not just drinks or waiting for a table. That makes the bar a more important part of the guest experience and affects how it should be planned, from comfort and proportions to service and food delivery. If it is not considered at planning stage it may never perform as well as it should.
Scale presents its own challenges. US sites often offer larger footprints and different spatial conditions from what operators may be used to at home. An interiors scheme that reads well in one setting can land very differently in another. Layout, lighting, acoustics and circulation all need to be reviewed carefully, particularly for competitive socialising concepts where activity, dining, bar and technology all need to work together.
The ones that translate best feel rooted in their location rather than simply transferred into it. That comes from making the right adaptations from the beginning, so the result is a concept that feels integrated, commercially sound and true to what made it successful in the first place.
Once a site is secured, the delivery process may feel broadly familiar. In practice, however, US projects often require more time for documentation, approvals and permitting ahead of construction. Permitting often needs to be treated as a programme stage in its own right, as timelines and requirements can vary significantly between cities and jurisdictions. Local code input can help teams identify compliance, fire life safety and accessibility requirements before they become a source of delay, redesign or added cost.
Construction costs in major US cities are higher than in the UK, so it is worth building in additional contingency. Labour structures and local requirements can all affect cost and programme. Joinery is worth resolving sooner rather than later, as some operators prefer to work with UK makers who know the brand and understand the level of quality and detail expected, while others source locally for speed, simplicity or programme reasons. The decision should be measured against quality, lead times, shipping, customs and the current tariff landscape. Lighting warrants the same consideration: some operators may want to work with UK suppliers to maintain consistency in look and quality, but fittings still need to be suitable for the US market and aligned with the relevant technical requirements. Clear documentation and change control can make a significant difference as the programme progresses, especially when multiple teams and time zones are involved.
Many operators will manage at least part of a US project from the UK, so the time difference needs to be factored into resourcing planning. From my own experience, even small decisions could take longer across time zones, and if UK projects were running at the same time, it often meant switching between different markets, priorities and working rhythms while also covering more than one role.
For some operators, a short-term relocation during key stages of delivery may make sense, so someone from the home team is on the ground when decisions need to be made quickly.
In the US, the equivalent of snagging is usually referred to as a punch list. The principle is similar, but the closeout stage is often more formal and closely tied to documentation and final payment. Defining what “done” looks like before construction, in terms of finish, sign-off and handover requirements, helps avoid ambiguity at a stage when time and goodwill can both be in short supply. A post-opening review is worth allowing for once the venue is in use, when lighting, acoustics and service flow can be tested under real operating conditions.
No project is ever completely plain sailing. There are long days, late phone calls, problem solving on site and points when delivery can feel relentless. But there is a moment when the project starts to turn a corner. Joinery is fitted, refinements are made and details that have existed on paper for months begin to emerge in the built space. The scheme reveals itself and the pressure lifts. In those quieter moments on site, as the build team resolves the last few details, the outcome becomes more tangible. In the end, that is the part people remember: not the approvals or paperwork, but the atmosphere, the detail and the experience of a space carefully brought to life.
The US remains an exciting market for hospitality brands. American guests have a real appetite for what UK brands often do well: bringing more than a menu, with a distinct identity, rich storytelling, design confidence, attention to detail and a sense of occasion that makes the experience worth seeking out.
What often separates a venue that opens well from one that struggles is not the offer itself, but the level of preparation behind it: understanding the market before committing to a site, building the right team from the start and going into delivery with realistic expectations.
This is where UK hospitality can be especially effective. At its best, it combines a clear design point of view with good food and drink, thoughtful detailing and a well-considered guest experience. With the right groundwork in place, more brands can succeed in the US. The venues that feel effortless are usually the result of good decisions made early, long before the doors open.
About Studio Hayes
Studio Hayes is a London-based, director-led interior design consultancy specialising in commercial interiors, including hospitality, leisure, and retail environments. With over eighteen years of experience across Ireland, the UK, USA, and Australia, the studio delivers distinctive interiors that balance creativity with commercial insight. Every project is overseen at director level from concept through to completion, ensuring consistency, quality, and a deep understanding of each client’s vision. Studio Hayes partners with brands and individuals to create spaces that are purposeful, beautifully crafted, and designed to connect people, from small refurbishments to large-scale hospitality rollouts and unique one-off projects.
Rachana Gupta, Founder & Principal Designer at Oraanj Interior Design, has given her insights into the industry.
I am the Founder and Principal Designer of Oraanj Interior Design, a London-based studio specialising in luxury residential, commercial, and turnkey interior design in London.
Our work focuses on creating practical, buildable interiors through space planning, interior architecture, bespoke joinery, and full procurement. We approach every project with a strong technical foundation—ensuring that what we design can be executed seamlessly on site.
Over the years, we have worked on a wide range of projects across London, from full home renovations to commercial spaces, always focusing on delivering well-planned, functional, and refined interiors that work in real life, not just visually.
I was always interested in how spaces affect the way we live, but what really drew me into interior design was seeing how often homes looked beautiful but didn’t function well. Early in my career, I worked on a London apartment where the finishes were high-end, but the layout was inefficient—there was poor circulation, limited storage, and the space didn’t feel comfortable to live in.
That experience made me realise that design is not just about aesthetics. It’s about solving problems through interior architecture and space planning in London. I wanted to focus on creating spaces that are not only visually refined but also practical and well thought through.
Today, that philosophy defines our work at Oraanj Interior Design. We prioritise layout, usability, and buildability from the start, ensuring every design decision improves how the space is used on a daily basis.
The part I enjoy the most is solving spatial problems and improving how a space works. Every project comes with its own challenges, and finding the right layout solution is always rewarding.
For example, we worked on a family home where the living and dining areas felt cramped despite having a generous floor area. Instead of adding more elements, we reconfigured the layout, adjusted door positions, and introduced bespoke joinery to create integrated storage. This instantly improved circulation and made the space feel much larger.
I also enjoy the detailing stage—working on lighting, materials, and finishes. Seeing everything come together through a turnkey interior design process is very satisfying because every detail has been carefully considered. It’s that transition from concept to a fully functioning space that makes the process enjoyable.
One of the most memorable highlights this year was delivering a full turnkey interior design project in London where we managed everything from concept to completion.
The project had several constraints, including structural limitations and a tight timeline. There were also coordination challenges between different contractors and suppliers. To manage this, we developed detailed technical drawings, planned procurement in phases, and maintained close communication with the site team.
Despite these challenges, the project was completed smoothly, and the client moved into a fully finished home without delays or stress. For me, the most rewarding part was seeing how a structured process can simplify what is usually a complex experience.
Moments like these reinforce the importance of combining design with execution. It’s not just about creating a beautiful space, but about delivering it efficiently and professionally.
I particularly enjoy projects where we are involved from the early stages, especially full renovations or layout reconfigurations. These projects allow us to apply space planning and interior architecture in London in a meaningful way.
In one project, the client wanted more storage and better functionality, but did not want to extend the property. By reworking internal layouts, integrating custom storage, and designing multi-functional furniture, we were able to completely transform how the home worked without increasing the footprint.
I also enjoy high-end residential projects because they require a balance between aesthetics and everyday usability. However, commercial projects are equally interesting as they involve a different scale and focus on user experience and brand identity.
The variety keeps the work dynamic, but ultimately, I enjoy projects where design can genuinely improve how people live or use a space.
One of the biggest challenges is managing expectations while working within real-world constraints. Clients often come with inspiration images, but every property has limitations—whether structural, regulatory, or budget-related.
For example, we worked on a project where the client wanted a floating staircase feature that wasn’t feasible due to structural restrictions. Instead of simply rejecting the idea, we developed an alternative design that achieved a similar visual effect while remaining safe and compliant.
In London, these challenges are quite common due to building regulations and property constraints. That’s why we focus heavily on technical drawings, planning, and coordination. Clear communication is also key—helping clients understand what is possible and how best to achieve their goals.
Balancing creativity with practicality is what makes the role challenging, but also very rewarding.
I wish I had understood earlier how important the technical and execution side of design is. Many people assume interior design is mainly about selecting finishes and furniture, but in reality, it involves much more.
Understanding construction, services, and how different elements come together on site is critical. For example, even small details like lighting placement or joinery dimensions can significantly impact the final outcome.
Over time, I realised that creating buildable designs and detailed technical drawings is what ensures a project runs smoothly. Without that clarity, even the best ideas can fail during execution.
This understanding has shaped our approach at Oraanj Interior Design, where we prioritise planning, coordination, and precision from the start of every project.
Focus on learning how things are built, not just how they look.
A strong understanding of space planning, technical drawings, and construction processes will set you apart in the industry. While creativity is important, the ability to translate ideas into real, buildable solutions is what defines a successful designer.
If you can design a space and clearly explain how it will be executed, you will add far more value to your clients and collaborators.
Interior design today requires both creativity and technical knowledge, and developing both skills early on will help you build a strong foundation for your career.
The industry is moving towards more comprehensive, full-service solutions. Clients are increasingly looking for designers who can manage everything—from concept to completion—rather than just providing design ideas.
There is a clear shift towards turnkey interior design in London, where the focus is on delivering a seamless experience. Clients value efficiency, clarity, and accountability, especially for complex projects.
There is also a growing emphasis on practical design—spaces that are functional, adaptable, and long-lasting. People are more conscious about how their spaces perform over time, not just how they look initially.
Overall, the industry is becoming more integrated, with design, execution, and project management working closely together.
Being SBID accredited represents professionalism, credibility, and trust. It provides reassurance to clients that they are working with a qualified interior designer in London who follows recognised industry standards.
For us, it also reflects our commitment to delivering structured, high-quality projects. We place strong emphasis on process, detail, and execution, and this accreditation supports that approach.
It’s an important recognition that not only strengthens our brand but also builds confidence for clients who are investing in their homes or businesses.
About Oraanj Interior Design
Luxury Interior Design in London for Residential and Commercial Projects delivered through a structured, technical, and design-led approach. As an award-winning Interior Design Company, Oraanj Interior Design creates refined, high-performance interiors for homes, offices and hospitality spaces across London and international locations. Our approach combines creative vision with technical expertise, ensuring every project is both visually compelling and practically deliverable. From concept to completion, we focus on space planning, interior architecture, lighting design, and bespoke detailing to achieve clarity, balance, and long-term usability. With expertise in technical drawings, procurement and turnkey high end interior design projects, we deliver fully coordinated, build-ready solutions, ensuring seamless execution and a refined, high-end result.
Anita de Villiers, Principal Interior Designer at Anita de Villiers Interior Design, has given her insights into the industry.
My route into interior design was not a straight one and I think that has shaped how I work. I began my career in South Africa with a BSc degree in Mathematics and Computer Science, followed by several years in the Information Technology sector. That background gave me a strong foundation in conceptualisation, project management and working closely with clients, skills I rely on every day as a designer.
My interest in interiors started as a serious hobby: I designed, built and furnished a few luxury homes and found that I enjoyed the technical and creative demands of the process. I made the shift to full-time interior design when I relocated to Cyprus in 2012, where I formalised my qualification and ran a successful studio for six years. Every project came through referral and covered high-end residential properties alongside some commercial commissions.
In August 2018, I settled in Surrey with my family and have since worked across a wide range of residential projects in the area: from full home renovations in the Surrey Hills to grand master bathrooms on Wentworth Estate. I now run a boutique interior design practice based in Reigate, specialising in creating refined yet practical home interiors across Surrey and the South East of England. My approach is deeply personal and collaborative: I manage every stage of the design journey myself, from the initial site survey through to the final specification.
Growing up in South Africa, many homes were designed around large, open-plan spaces, natural light and raw, organic textures that flowed out into generous gardens. Beautiful spaces were simply part of the culture and outdoor living was part of everyday life. I was always drawn to art and collecting interesting pieces and putting a room together came naturally to me long before I understood the principles behind why it worked.
Travelling to more exotic destinations and staying in boutique hotels has always been a source of inspiration and still is.
It was building speculative homes in South Africa that made me decide to shift my career to interior design. I realised I could combine the technical and organisational skills I had developed in my IT career with a creative discipline that felt genuinely rewarding.
Each project becomes very personal as I work through the design process. My approach is highly visual: I build up a fully realised design on paper before anything is touched on site. Seeing a client's reaction when they can clearly visualise their home is a real highlight for me.
I also enjoy the technical side, particularly designing bathrooms and bespoke joinery. These are demanding spaces where every millimetre counts and I find real satisfaction in solving the spatial challenges first: finding a layout that flows, then layering in the materials, lighting and finishes to make the room work beautifully on every level.
Working directly with each client from start to finish means I know the brief inside out and I can make decisions on their behalf with confidence. That level of personal involvement is something I value enormously and I think it shows in the result.
The Reigate Elegant Living Room project is a genuine highlight from the past year. What made it particularly satisfying was seeing how much could be achieved through considered design and a well-managed budget. The room was completely transformed from an underused, disconnected space into a luxurious and elegant living room that the family now uses and loves.
The transformation was achieved through carefully chosen elements: bespoke furniture pieces designed specifically for the proportions of the room, a layered lighting plan with dramatic statement pieces and a palette of luxurious materials and finishes. Together, these gave the space a real sense of depth and warmth. Every decision was deliberate and the result was a room that felt both impressive and genuinely liveable.
The project was subsequently featured on Pure White Lines and on SBID, where it was highlighted as an example of creating luxury living through lighting design. The client described the process as a pleasure from start to finish. That combination of a satisfied client and industry recognition made it a genuinely memorable project.
Bespoke bathroom design is where I feel most in my element. Over my career I have designed hundreds of bathrooms and the technical demands of the discipline remain as engaging as ever. Every millimetre is considered and accounted for: the layout, the plumbing positions, the lighting layers, the material choices, the joinery. To me, a well-designed bathroom feels like a jewellery box: compact, considered and beautiful in every detail. Technical precision and good design go hand in hand in these spaces.
Open-plan living areas are another favourite challenge. Kitchen, dining and lounge spaces that flow into one another need to work hard: each zone has its own function and feel, yet everything must connect cohesively. Getting those busy family spaces to feel right, both practically and visually, is something I find enormously satisfying.
New builds offer a different kind of reward. Working alongside architects and builders from the beginning means I can influence decisions around flow, electrical planning and surface materials before anything is fixed in place. That level of involvement from the outset produces a far more considered and cohesive result.
Working on period properties in Surrey is also particularly rewarding. The character is already there in the architecture and my role is to work with it, not against it.
One thing that surprises many clients is how long the design process takes. Thorough design cannot be rushed: sourcing the right products alone is enormously time-consuming and the responsibility that comes with those decisions is significant. Every specification must be right: the right material, the right finish, the right supplier, at the right price point.
I invest heavily in accurate 3D visuals and detailed technical design packs for this reason. Visuals give clients clarity and confidence to approve the design with conviction, while precise technical drawings remove ambiguity for contractors and ensure the design is executed exactly as intended. Both are essential tools for reducing risk on site.
The most challenging aspect for me personally is managing the commercial side of a project: procurement, budget control, project timelines and making sure the client's investment is well protected throughout. These are not the visible or glamorous parts of interior design, but they are what separates a well-run project from a stressful one. Getting those elements right is just as important as the design itself.
Project management and clear communication with clients, contractors and suppliers are skills I understood to be important early on. What I did not fully appreciate was how much time and effort goes into marketing a design practice and how central it becomes to building a sustainable business.
When you are deeply involved in delivering projects, marketing is very easily neglected. Yet it is what keeps the pipeline moving. Professional photography matters more than most new designers realise: if your work is not documented well, it simply does not exist online. The same applies to video. Capturing project progress gives potential clients a much clearer picture of what working with you looks like and that is valuable.
The honest reality is that running a design practice means wearing many hats. The design work is only part of it and the sooner you invest in presenting that work properly, the better.
Spend time working within an established design studio before setting out on your own. The skills and knowledge gained from being part of a design team, working on real projects with real clients, budgets and deadlines, are invaluable. No course fully prepares you for the pace and complexity of live projects. Hands-on experience builds a foundation that is very difficult to replicate any other way.
Beyond that, get the layout right before you think about anything else. Colour, materials and furnishings are all decisions that can be revisited; an incorrectly planned layout is far more difficult and costly to correct once a project is underway. I would encourage every aspiring designer to spend time studying spatial planning and to become genuinely comfortable with technical drawings. Good creative decisions start with a solid technical foundation. Clients who work with a designer who understands both the technical and aesthetic dimensions of a project get a far better result.
One shift I am already seeing is a move away from the perfectly curated, trend-driven interior towards spaces that feel personal, warm and genuinely lived in. With the rise of AI and social media, design trends spread quickly and spaces can start to look very similar as a result. Discerning homeowners are becoming more aware of this and are increasingly looking to create homes that have real character and personal meaning rather than simply reflecting what is popular at a given moment.
This is where the value of a personalised, relationship-led service becomes more important. A designer who takes the time to understand how a client actually lives and who is prepared to go deeper rather than take on more projects will produce results that are unique and personal. I think clients will continue to seek that kind of thoughtful collaboration.
On the technology side, smart home automation is becoming an expected part of high-end residential design rather than an optional extra and integrating those systems from the outset requires careful planning. Sustainability is also increasingly front of mind: more clients are asking questions about where materials come from and how products are made. I believe that will only grow as a priority in the years ahead.
It means being part of a professional body that holds the industry to a standard I believe in. Interior design is a field where expertise and accountability genuinely matter: clients are making significant financial and personal decisions based on a designer's advice. The SBID accreditation signals that I have met a recognised professional benchmark. For my clients, it provides an additional layer of confidence when choosing to work with me.
As an independent designer working directly with clients on every project, it can be easy to work in isolation. SBID accreditation connects me to a wider community of designers and gives me access to industry events, networking opportunities and continued professional development that I would not otherwise have as a sole practitioner. Those resources matter: staying connected to the industry, learning from other professionals and keeping my knowledge current all feed directly into the quality of work I deliver for my clients.
About Anita de Villiers Interior Design
Anita de Villiers runs a boutique interior design studio in Surrey, specialising in elegant, considered interiors for homeowners who value quality and personal connection. Providing a dedicated one-to-one experience, Anita personally manages every stage of the design journey. Her work is defined by a respect for architectural integrity and quiet luxury, creating layered spaces that remain timeless as trends evolve. Whether overseeing a full renovation or a single room, Anita guides her clients with a structured process that brings clarity to every decision. She creates sophisticated, functional homes designed around how you live.
Join SBID
Find out more about our flexible membership structure.
By subscribing, you agree to be added to SBID’s mailing list. As an industry’s standard bearer organisation, we strive to bring you the most up to date news and access to exclusive industry content through our various newsletters.
First Name
Last Name
Email Address
I accept the SBID Terms of Use