Angel O’Donnell: Combining Modernism with Organic Shapes

This week’s instalment of the Project of the Week series features a combination of modernsim and organic shapes in this show flat design by 2024 SBID Awards Finalist, Angel O'Donnell.

Angel O’Donnell’s design story is rooted in Centre Point’s brutalist precision, strong geometry and arresting silhouettes. The team designed upholstered bedroom walls with zigzag patterns and honeycomb-shaped pillars to echo the building’s iconic façade. Curated totemic sculptures of carved wood, built a room divider comprising polygonal panes of coloured glass, and sourced vintage pieces that date back to the time of Centre Point’s construction. They painted a ceiling mural that captures the fiery hues of the sunrises and sunsets that can be seen from the east and west facing windows, and assembled a gorgeous mix of materials, from honed marble to oxidised steel.

What was the client's brief?

Our client wanted a last hurrah! A newsworthy interior that would celebrate Centre Point’s brutalist architecture, jaw-dropping views, and decade-long story of regeneration since building works began.

This would be the last in a long line of show residences, so it was essential we created a different look from previous designs – particularly the scrupulously pared back, mid-century-modern interiors by Conran + Partners, and the glossy-luxe interiors by Morpheus & Co.

By creating a whole new look and feel, we could demonstrate the versatility of these spacious and smartly planned residences.

What inspired the design of the project?

Centre Point’s brutalist architecture provided us with a bottomless well of inspiration. Everything from the building’s rippling rhythms of precast concrete to the beautiful light that pours in through the east- and west-facing windows informed our designs.

We took the spirit of modernism – its optimism and freedom of expression – and made it our own, mixing rectilinear forms with organic shapes, bright rich colours with soft pale neutrals, smooth surfaces with strong textures, and subtle patterns with bold motifs. This ebb and flow of binary styles creates a lovely rhythm as you journey from room to room, from morning till night.

We instinctively wanted colour-soaked interiors that contradict the cool white-grey exterior of the building. Each colour was carefully selected to elicit a different emotional response. The embracing warmth of terracotta in the principal bedroom. The respective palettes of soothing pink and positive green in the guest bedrooms. And the healing energy of copper in the dining area. These colours are designed to calm and balance, energise and uplift, and in turn enhance the experience of living up high with all of London laid out before you.

As for materials, we incorporated as many as we could to honour the concrete, steel, glass, limestone and wood present in the building. We chose walnut, rattan, marble, leather, bronze, ceramic, resin, oxidised steel, bamboo silk, velvet – a panoply of noble and other quality materials that look, feel and smell reassuringly luxurious. Their veins, grains, colours, textures and aromatic properties add to the rich sensory experience throughout.

What was the toughest hurdle your team overcame during the project?

It was finding a smart and subtle way to zone the 33ft-long living area without carving it up and making it feel small. In our minds, zoning was critical to reimagining the space and opening prospective buyers’ eyes to all the things you could do with it. So, we opted for low-slung furniture to keep the focus on the views over Mayfair and Hyde Park. Then we used a giant L-shape sofa to create an island of tranquillity with easy-to-reach coffee tables and spot tables, deep-seated lounge chairs, and a silky-soft rug. By resisting a traditional layout of two sofas facing each other, we enhanced the flow between the living, dining and study areas.

What was your team’s highlight of the project?

The room divider was immensely satisfying to design and build. We love to work with craftspeople whose workshops we visit to stress-test materials and prototype constructions – and this piece certainly put us through our paces.

We experimented with different frames – both free-standing and fixed – as well as a variety of shapes ranging from the regimentally geometric to the varied and polygonal. We also tested various burner boxes and fuel reservoirs for the bioethanol fireplace.

Working through multiple iterations is the only way to guarantee an excellent product, in this case, a new focal feature that will remain functional and fabulous for years to come.

Why did you enter the SBID Awards?

Angel O’Donnell won its very first gong at the SBID Awards in 2019 – and we’ve loved them ever since. The SBID is such a supportive organisation, the team is terrific to work with, always attentive, and the awards themselves are a joyful celebration of design and craftsmanship. For these reasons, we enjoy entering the awards and being a part of the SBID family.

What has being an Award Finalist meant to you and your business?

It’s a lovely thing to share with our clients. They’ve put all this trust in us to deliver a showstopping scheme – one that will help the developer to sell units – and when you can top this with an industry-recognised nod, it’s something everyone can feel proud of.

Questions answered by Ed O’Donnell, Co-Founder & Creative Director of Angel O’Donnell.

This week’s instalment of the Project of the Week series features an airy and monochromatic apartment design by 2024 SBID Awards Finalist, Dots & Points.

Architectural and interior design studio Dots & Points developed a turnkey project "Creme Brulee" from concept to completion. It is a two-bedroom apartment with a spacious living room combined with an open kitchen. The idea was to develop a harmonic space - an emotional shelter from a dynamic urban life. It is filled with light and warmth of sun. This atmosphere is achieved by painting the whole apartment into the creme brulee colour. The homogeneous colour integrates the apartment making the journey smooth and relaxed. Mirrors and polished surfaces reflect light, smooth-shaped furniture invite to endulge as a real "dolce vita".

What was the client's brief?

We were tasked with creating a turnkey project, from concept to completion, for a family with one child. This was our second project with the same family; we previously worked together in 2018 when they didn’t have a child. The new apartment is located in a modern building in the heart of Moscow, purchased as a blank concrete shell, so we began by developing the floor plans. The client requested a two-bedroom apartment with a spacious living room combined with an open-plan kitchen. They desired a relaxed, modern design with a light color palette. The space was intended to serve as a cosy retreat from the fast-paced city life and demanding office work.

We created a floor plan that not only maximises every inch of space and fulfills the client's brief but also offers ergonomic comfort and aesthetic satisfaction. The design includes a master bedroom with an ensuite and a walk-in wardrobe, a children's room, a living area with a kitchen and dining space, a guest bathroom, and a walk-in wardrobe in the entry hall, with the wardrobe concealed by coloured mirror panels. Additionally, the client requested a small office space, which was incorporated into the master bedroom near the window.

What inspired the design of the project?

Being located in Moscow the apartment enjoys rare natural light, and we aimed to capture and enhance this by using warm, creamy "creme brulee" tones for the walls throughout. We named the concept La Dolce Vita, inspired by the idea that life in this apartment would evoke indulgence, relaxation, harmony, and love. Sometimes our dynamic urban life absorbs us completely. And it is important to pause for a while, to look around and to find comfort and love in small things and moments. To live here and now and enjoy the real life around us. The apartment looks like a welcoming harbour which gives you love, relaxation and indulgence. The warm cream brûlée colour of walls embraces you and you get the pleasure and good mood we miss so much in our day-to-day life.

The furniture’s light tones and smooth, rounded shapes invite relaxation. Accents are provided by vibrant artwork, dynamic patterns on the living room rug, and freestanding furniture pieces such as the entry console, bedroom armchair, and TV unit. The built-in furniture—like the kitchen and wardrobes—blends with the walls, creating an elevated feel by making the ceilings appear higher and the rooms more spacious. Mirrored and polished surfaces reflect the light beautifully, adding to the open, airy atmosphere. The monochromatic colour scheme remains engaging and playful rather than monotonous.

What was the toughest hurdle your team overcame during the project?

One of the most challenging aspects was the installation of the coloured mirrors along the entire corridor wall, which not only visually expanded the space but also concealed the entry to the walk-in wardrobe. The mirrors, in yellow, pink, and grey, brought vibrancy and uniqueness to the hallway, becoming a defining feature. However, the both manufacturing and installation process of 3m height mirrors was complicated, the mirrors spanned from floor to ceiling. Additionally, we introduced very narrow pink strips of mirrors (just 50mm wide) on the wardrobe doors. Finding a supplier capable of executing this vision was a challenge, but the final result exceeded expectations. We're proud that we persisted with this idea despite the difficulties.

What was your team’s highlight of the project?

The most rewarding moment for any designer is seeing the client's satisfaction and knowing that the final result has surpassed their expectations. Witnessing their happiness with the project was incredibly motivating for our entire team.

Why did you enter the SBID Awards?

Participating in an international award of this calibre is a fantastic opportunity to showcase our work and gain recognition from the expert community. Given that this was an overseas project, entering an international competition was particularly exciting. We believed that the project stood out not only for its creative concept but also for the high level of execution. Additionally, the client’s enthusiasm and support in entering the awards further motivated us to participate.

What has being an Award Finalist meant to you and your business?

Being selected as an Award Finalist has been incredibly motivating for the entire team. It has inspired us to tackle new projects and challenges with renewed energy and determination.

Questions answered by Irina Kireeva, Owner of Dots and Points Interior Design Studio. The Interior designer: Anna Piskun. The photographer: Evgeny Kulibaba. The Stylist: Kira Prokhorova.

This week’s instalment of the Project of the Week series features a luxurious and bespoke apartment design by 2023 SBID Awards Finalist, Rive Gauche London.

Rive Gauche London were commissioned to design and deliver the interior design for a large family apartment at the prestigious address of 1 Grosvenor Square, London. Their work included unique architectural interventions, luxurious specialist finishes and truly bespoke furniture and accessories.

What was the client's brief? 

The brief was to design and deliver interiors to befit the property’s prestigious location, complement the existing architecture and provide a strong connection to the local context. Rive Gauche were asked to go above and beyond with our design to create a unique residence that combined historical grandeur with modern flair, with the client’s love of art a driving force behind the design.

What inspired the design of the project?

Central to our approach was the desire to create spaces that truly reflected the clients’ taste and personalities. The entire design process, from concept to final touches, involved close collaboration with the client to achieve this. To connect the design with the local landscape, we drew inspiration from Grosvenor Square’s treetops, influencing the colour palette. Fresh use of colour, combined with natural materials like rare marbles and onyx highlighted with gold tones, created a soft yet vibrant ambiance. The dining room, with its subtle homage to Mayfair’s history through panelling and ombre blue lacquer inspired by gallery artwork, became a hidden gem that seamlessly blended the old and new.

The client’s private art collection was also a key point of inspiration. This was strategically incorporated throughout the property. The design team used the existing apartment architecture to help guide and influence the positioning of the artwork, with two large hallways naturally transforming into extraordinary gallery spaces. Thoughtful lighting arrangements were designed to showcase key art pieces.

What was the toughest hurdle your team overcame during the project?

We had a very specialist finish for the dining room panelling where we created an ombre effect within the paintwork. Due to the nature of the effect required, this had to be done by hand, on site, by specialist decorators. It was a painstaking process and involved multiple attempts to get the quality just right. The result however was very impressive and well worth the pain.

What was your team’s highlight of the project?

The feature, bespoke light fittings where amazing statement pieces within the design. Chandeliers were carefully designed to complement the furniture, soften the space, and serve as focal points. In the dining area, the crystal drop chandelier simulated rainfall by combining large rock crystal chunks with delicately carved small crystals at different levels. This piece was one of our favourites.

Why did you enter the SBID Awards?

We were immensely proud of this project. Especially as it was so well received by our client. It was something we wanted to share with the wider design community and the SBID Awards seemed the perfect platform to do this.

What has being an Award Finalist meant to you and your business?

From a personal point of view, it has been great for the team to receive such high industry recognition of our work. It has helped cement our growing reputation in this sector and given new clients reassurance in terms of the quality they can come to expect from us.

Questions answered by Nicolas Roux, Founder of Rive Gauche London.

This week’s instalment of the Project of the Week series features a futuristic and fluid restaurant design by 2023 SBID Awards Finalist, KAI Interiors.

Curve Club is a new members club concept focused on combining both digital and physical locations for the most influential people in the world. KAI Interiors were appointed to design the interior of their first luxury clubhouse, which celebrates cutting-edge design and seamless hospitality. The design incorporates sculptural shapes and innovative lighting techniques while embracing organic materials to mesh with the existing building. Digital art is used to create a ‘dreamland’ feel that rings true to the future-focused Curve Club ethos.

What was the client's brief? 

Our client is building a members club that combines both digital and physical locations to the most influential people in the world. Their membership is a freely tradable NFT that gains lifetime access. The design brief called for organic materials & sculptural shapes with seamless details, while bring in beautiful digital art to create a futuristic 'dreamland' feel.

What inspired the design of the project?

Fluidity and water became a reference we continued to draw inspiration from, to achieve the organic feel. We have used water effect materials and lighting in key spaces, and we echo these fluid shapes throughout the interior.

What was the toughest hurdle your team overcame during the project?

We were working with a limited budget, so it was crucial that we allocated the budget efficiently to achieve the premium outcome. By utilising existing features, we managed to allow for the high end design features.

What was your team’s highlight of the project?

Pushing the boundaries and being able to create something unique. The vast majority of the furniture was bespoke which gave us the opportunity to be creative.

Why did you enter the SBID Awards?

To be able to share this project with the SBID community of designers and gain insight into the other wonderful interiors that studios across the globe are designing.

What has being an Award Finalist meant to you and your business?

We have been able to connect with leaders in our industry and gain invaluable recognition for our work.

Questions answered by Rebecca Crossling, Interior Designer at KAI Interiors.

This week’s instalment of the Project of the Week series features a contemporary and sustainable office design by 2023 SBID Awards Finalist, MAWD.

March and White Design (MAWD) were commissioned to help refurbish No.1 Knightsbridge, an office building that brings together six floors of multi-tenanted space with sustainable functionality at its core.

What was the client's brief? 

The client's brief for the No.1 Knightsbridge emphasised the importance of an exceptional arrival experience, encouraging social interaction, and providing functional spaces for both formal and informal gatherings. Furthermore, sustainability and well-being were key considerations, with a focus on achieving WELL certification through conscious design and material selection.

What inspired the design of the project?

The design of No.1 Knightsbridge was inspired through MAWD’s knowledge and research into the surrounding area and the audience we envisioned as tenants and guests for project. The central inspiration was the prestigious Knightsbridge location itself, where the convergence of Knightsbridge, Mayfair, and Belgravia creates an unparalleled address. The opulence of this locale, characterised by London's finest hotels, members' clubs, and upscale retail, set the tone for the project's luxurious aesthetic. The design was also influenced by the evolving trends in workspace design, particularly the merging of living and working spaces. The concept of experiential spaces that foster social interaction and flexibility was inspired by the dynamic nature of modern work.

What was the toughest hurdle your team overcame during the project?

When designing No.1 Knightsbridge, the biggest hurdle was to create a workspace where luxury and forward-thinking design converge. This was achieved through blending our experience of interiors at the highest level with the research and thought we have been undertaking as a company to incorporate conscious design principles into all of our projects.

What was your team’s highlight of the project?

A standout highlight for our team throughout the project was the creation of the vibrant atrium space with an F&B element. This central hub epitomised our design philosophy, seamlessly blending luxury, innovation, and functionality. The suspended greenery installation and the integration of green elements not only added a touch of biophilia but also contributed to the project's commitment to well-being. Witnessing this space come to life and become a focal point for social interaction and community-building was a gratifying achievement for our team, reflecting our dedication to creating transformative and harmonious environments.

Why did you enter the SBID Awards?

Our submission of the No.1 Knightsbridge project for the SBID Awards is driven by its exceptional qualities that epitomise our design philosophy. No.1 Knightsbridge occupies a prestigious London address, it blends the sophistication of the area with the warmth of hospitality, ensuring privacy, focus and impeccable quality. No.1 Knightsbridge is a testament to our commitment to conscious design. It weaves form and function harmoniously, creating an impressive, transformative space that lingers in memory. This project's essence captures the heart of our expertise and vision. For us as designers the SBID Awards symbolises the sharing of designer’s abilities to set new standards and make a lasting impact on the industry. It's an invitation to join an elite community of design visionaries, amplifying our voice and influence on a global platform.

What has being an Award Finalist meant to you and your business?

Being an SBID Award Finalist helps showcase our commitment to high quality design and innovation, leading to enhanced visibility and recognition within the design community. It's a validation of our expertise and a testament to the quality of our work, paving the way for exciting new opportunities and collaborations.

Questions answered by James White, Co-Founder of MAWD.

Raman Kaur, Associate Design Manager at 4SPACE, has given her insights into the industry.

After graduation, I went straight into working as a graduate in the UK and never looked back. The design world is vast and multifaceted, and I wanted to experience all it had to offer. I tried my hand at every sector within the field—conceptual design, detailing, site supervision, FFE, design management—both locally and internationally. By doing this, I cultivated a well-rounded skill set, preparing myself for leadership in an industry that demands versatility and adaptability.

But let’s be real: leadership isn’t just about ticking boxes or gaining experience in every corner of the industry. It’s about developing a deep understanding of the intricacies of each phase of a project, as well as recognising your own strengths and weaknesses. However, the path to leadership—especially as a woman—is anything but straightforward.

The Unspoken Challenge: Being a Woman on Site

One of the most significant challenges I’ve faced has been working on-site with male contractors. The design and construction industries, as progressive as they may claim to be, still harbor traditional mindsets. The idea of taking direction from a woman—especially one giving orders on build and construction—has often met with skepticism or outright resistance. The old boys’ club mentality still lingers, albeit more subtly than before.

How did I overcome this? By knowing my stuff. Confidence, in my opinion, stems from competence. The moment you demonstrate that you know what you’re talking about, attitudes shift. But this doesn’t mean cracking jokes to break the ice or trying to "blend in" with the male-dominated environment. It means staying work-focused, maintaining professionalism, and showing that you’re there to get the job done—period.

Mentorship: Male Dominated, Yet Invaluable

Mentorship has been a pillar of my career. While only one of my mentors has been female, I’ve found value in the guidance I’ve received from my male mentors. That being said, I won’t sugarcoat the reality: seeing more women in leadership roles, particularly in places like Dubai, has been nothing short of inspiring. It’s a reminder that the tide is turning, even if slowly. The support from mentors—male or female—has pushed me forward, but it’s also a testament to how far we still need to go to normalise female leadership in our field.

Empowering the Next Generation of Female Designers

Now that I’m in a leadership role, I’m committed to empowering other women entering the field. And here’s my take: don’t limit yourself. Too often, we see female designers pigeonholed into certain roles—interior styling, FFE, the so-called "softer" aspects of design. This is nonsense. If you want to work in construction detailing, site supervision, or structural planning, go for it. Understanding the full scope of design—from conceptualisation to site execution—is crucial to becoming a truly great designer. I encourage young women to try every sector of design so they can make informed choices about their careers.

But let’s address the elephant in the room: confidence. Women in this industry often struggle to be taken seriously. This is particularly true when working with men who may unconsciously (or consciously) question your authority. I say: push through. Your knowledge, skill set, and determination will speak louder than their preconceived notions.

Leadership and Work-Life Balance: An Unapologetic Perspective

At the start of my career, I had no work-life balance. I was laser-focused on my goals, and everything else took a backseat. And to be honest, I don’t regret that. In industries as demanding as ours, sacrifices are often necessary. But now, I’ve found a balance. I work hard during my working hours and protect my weekends. Maintaining this balance isn’t just important for your mental health—it’s crucial for your effectiveness in the long run. Burnout helps no one.

For aspiring female leaders, my advice is simple: know your limits. The pressure to perform, both in leadership and personal life, is relentless. But you’re no good to anyone—your team, your clients, or yourself—if you’re constantly running on empty. Take time for yourself, and understand that leadership is a marathon, not a sprint.

The Bigger Picture: What Organisations Must Do

Organisations need to step up. If we want more female leaders in design and architecture, companies must foster environments where women are given the same opportunities as men—without exception. This means supporting women through mentorship, providing equal opportunities for leadership development, and, importantly, giving us a chance to lead without questioning our capabilities.

For me, leadership is about inclusivity and diversity. And it’s not just about hiring women for the sake of diversity statistics. It’s about recognizing that a diverse team is a stronger team. I focus on giving everyone an equal opportunity, regardless of gender, background, or culture. This doesn’t mean glossing over weaknesses or coddling employees; it means identifying strengths and challenging them to improve, just as my mentors did for me.

Breaking the Stereotypes: We’re Not Just Here for Pretty Fabrics

There’s an insidious stereotype in our industry: women are only good at picking fabrics, designing interiors, and making things "pretty." This couldn’t be further from the truth. Women can and should work across all sectors of design—construction, detailing, structural planning, you name it. Men can excel in FFE design just as women can excel in structural engineering. The idea that gender should influence your role in design is outdated and frankly, insulting. As leaders, it’s our job to break these stereotypes and push for a more equal playing field.

Looking Ahead: The Future of Female Leadership in Design

So, where does that leave us? The landscape is changing, slowly but surely. Social media, industry events, and female-driven initiatives are pushing us forward. But we still have a long way to go. I want to see more ethnic women in leadership, especially on construction sites where women are still underrepresented. And here’s the kicker: the real progress will come when gender is no longer the focal point of the conversation. When we can talk about leadership without attaching a gender label to it, that’s when we’ll know we’ve truly succeeded. Until then, the fight continues. But one thing is for sure: we’re not going anywhere.

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This week’s instalment of the Project of the Week series features a luxurious and modern penthouse design by 2023 SBID Awards Finalist, SHH.

SHH was invited by Developer Henigman to transform an empty shell space into a modern slick penthouse with interiors that amplify the luxurious nature of the private gated London development where the penthouse apartment is located. The design team drew inspiration from the penthouse’s leafy location, the best of British craftsmanship and London’s culture in creating an ultimate living and entertainment pad. Smart technology which controls everything from light to sound and a combination of carefully selected and unique, bespoke designed pieces of furniture, lighting and artwork contributed to creating stylish interiors tailored to entertaining guests.

What was the client's brief? 

Our brief was to transform an apartment from ‘shell and core’ into a modern slick penthouse with interiors that amplify the luxurious nature of the private gated development where the penthouse apartment is located. Our interior design effort focused on shaping a unique lateral space with balance and a subtle feel of luxury for modern living. A careful selection of unique, bespoke designed pieces of furniture, lighting and artwork helped us create a stylish living and entertainment pad.

What inspired the design of the project?

We drew inspiration from the penthouse’s leafy location, the best of British craftmanship and London’s culture. By introducing artisans such as Anka for bespoke bronze panels with leaf imprints, we created unique moments throughout the property and links between the interior and the beautiful exterior surrounding.

What was the toughest hurdle your team overcame during the project?

It was unknown if the property would be sold or offered to the rental market. We had to be mindful to design beautiful interiors that would appeal to a client purchasing the property but also finishes that would withstand the rental market.

What was your team’s highlight of the project?

One of the key aspects of this project is the creation of contrast between the different zones of the apartment. We wanted to introduce the feeling of a private members’ club to the interior of the living space. The living areas of the penthouse are shared between the top floor and the lower ground portion of the building which hosts a multi-purpose entertainment space including a games and dining room, a private screening room, a pool table and bar as well as a dance studio and yoga room.

On the upper level SHH’s interior design effort was focused on shaping a unique lateral space to bring balance and a subtle feel of luxury for modern living. The upper floor benefits from ample light coming through the wrap around glazing and a large outdoor terrace which circles around the entire apartment. The terrace offers an ideal space for entertaining guests with 360° views to the gardens. The Lower Ground space sits in a complete contrast to the upper level and features warm and deep tones around the furniture and walls which are enriched by details of bronze, marble and glass.

Why did you enter the SBID Awards?

By showcasing our work alongside other talented designers, we contribute to the collective innovation and evolution of the field. And in the end, the most fulfilling aspect is seeing the positive impact our designs have on people's lives, making all the effort put into these awards truly worthwhile.

What has being an Award Finalist meant to you and your business?

Being a Finalist isn't just about business accolades—it's a commitment to raising the standard of interior design as a whole. The decision to enter professional awards isn't just about recognition, but about pushing the boundaries of our creativity and expertise. These awards serve as a great platform to showcase the culmination of hard work, innovative design solutions, and meticulous attention to detail that goes into every project we work on.

Questions answered by Bethany Prince, Associate Interior Designer at SHH.

This week’s instalment of the Project of the Week series features a high-tech, Formula 1 inspired bar design by 2023 SBID Awards Finalist, Anamo Design Studio.

Anamo Design Studio was briefed to design a unique, one-of-a-kind environment that beautifully blends the premium and glamorous Formula 1 lifestyle with the high-tech, energy infused Formula 1 racing. The result: F1® Arcade – the world’s first official premium F1 experiential venue. The immersive, state of the art F1 racing simulation experience comes with 60 motion F1 simulators enabling guests to live the thrill of racing, complemented by a best-in-class food and beverage offering created by the executive chef and expert mixologists.

What was the client's brief? 

We were involved from the early brand strategy and concept creation stages all the way through construction, FF&E installation and handover and we had full creative freedom. The Client also trusted us with the Interior Design budget comprising of finishes, joinery and bespoke seating, FF&E, lighting, sanitaryware and accessories to ensure the overall scheme reflected the design core values established at the beginning of the project. This allowed us to prioritise certain design elements in the 16,500 sqft (1,500 sqm) venue, such as the impactful 13m long, 4m tall main bar, full-height backlit partitions, bespoke circuit-inspired kinetic chandeliers and the plush upholstered cocktail seating. Given the size and scale of the venue, we had to think creatively about how we approached the procurement of all loose furniture and lighting. We opted to tender each part of the project to guarantee the best quality for the available budget. Although challenging from a coordination perspective, this way of running the project resulted in working with and supporting various small local businesses / suppliers.

What inspired the design of the project?

Prior to commencing the concept design stages, we focused on creating an abstract language with elements inspired from Formula 1 heritage and iconography that were re-interpreted as interior design elements. This included the ‘F’ radius becoming a repeated feature throughout the design from back bar arches, to cocktail seating and washroom doors. These re-interpreted iconography elements were layered over the core design pillars: assault of the senses and raw glamour to create a unique design strategy.

From concept to execution, we worked closely with all project consultants to ensure the design impact was retained even after layers of value engineering. We aimed to create an environment where, right from the entrance, the guests are transported into a world where all senses are suspended with the exception of sound and sight. A roaring F1 engine fills the small ground floor space with an electric energy and the black mirror-effect staircase flooded with arches of light acts as a portal leading to the main guest experiences.

What was the toughest hurdle your team overcame during the project?

Given the size of the venue, the 10-month timeline from feasibility and brand creation to on-site completion was a challenging target. This got increasingly harder to achieve due to the outside economic factors happening in the world at that point. We started the design stages in January 2022 and by the time we were given possession of site, the political conflict in Eastern Europe heightened. This resulted in increased lead times and prices of raw materials coming from Ukraine and neighbouring countries, which put more pressure on the project timeline and budget. The entire consultant team had to work creatively to find alternative design solutions from both an aesthetic and construction perspective to ensure the project was still feasible and could be delivered as promised. This resulted in several, lengthy value engineering stages running in parallel to the main build where drastic, but smart and creative budget related decisions had to be made. Another challenging factor was the location with the building sitting opposite St Paul’s Cathedral in London. We worked on layout options that maximised the views to the cathedral, and opted for various reflective finishes, especially in the Private Room, to celebrate the iconic London landmark.

What was your team’s highlight of the project?

One of the most important project successes was the creation and delivery of the F1 Arcade flagship location on time and on budget, against all external factors at play, without decreasing the high level of finishes and design initially proposed. In parallel, putting lighting at the forefront of the design was a successful creative decision that achieved the desired wow factor. We did this by incorporating creative and bespoke lighting solutions into all project elements from the very early concept stages, rather than looking at lighting after the design was signed-off.

Additionally, we found rewarding working with a client that shares our ambition to push the boundaries of F&B design and social entertainment. We believe we were able to create an incredible venue that honours the core design pillars set at the beginning of the project: assault of all senses and raw glamour. With all those iconic features of the design in the venue alongside the panoramic views of St Paul’s Cathedral layered over the well-considered lighting scheme create a captivating and memorable environment all guests can enjoy whether they are a F1 fan or not. We very much enjoyed returning to the venue post-completion and experiencing the space at full capacity.

The success of the project helped us win more experiential hospitality concepts, allowing us to push more boundaries in our upcoming projects, which is something that excites all of us here at Anamo Design Studio.

Why did you enter the SBID Awards?

Our unwavering commitment to innovative and exceptional design has always driven us to push boundaries and redefine the possibilities within the realm of interior design. It is with this passion that we proudly decided to apply for the SBID Awards.

The SBID Awards does not only celebrate design excellence, but also serves as a distinguished platform to showcase our creative thinking on an international stage. As a studio that thrives on collaborative design, we believe that participating in the SBID Awards also provides us with a remarkable opportunity to exchange ideas with fellow industry experts. Through our participation, we aim to emphasize our dedication to delivering design solutions that not only captivate, but also enrich the lives of those who experience them.

What has being an Award Finalist meant to you and your business?

Being named an Award Finalist for the SBID Awards holds a great significance for us at Anamo Design Studio. It serves as a resounding validation for our tireless efforts to create designs that transcend conventional boundaries and evoke profound emotions. This recognition not only highlights our studio's dedication to delivering excellence, but also positions us among the industry’s leading studios who share our commitment to constantly challenge the standards of creative expression.

The prestigious SBID Awards platform provides us with an invaluable opportunity to showcase our work to a global audience and solidifies our reputation as a go-to destination for cutting-edge and impactful design solutions. As an Award Finalist, we are filled with a sense of accomplishment that propels us to continue striving for greatness, setting new benchmarks, and consistently delivering designs that inspire and captivate.

Questions answered by Ana Moisin, Creative Director & Founder at Anamo Design Studio.

This week’s instalment of the Project of the Week series features a lavish exhibition design by 2023 SBID Awards Finalist, Metropolitan Space Art Design.

Future Times Chunquan Culture and Art Center conceives its spatial form from the spring, which is rich in the cultural context of the urban landscape, creating a space that not only serves as an exhibition space, but also provides the viewer with a pure architectural force and aesthetic. The space is thus different from the everyday spatial scale and viewing style, allowing the visual experience and exhibits to be interwoven into a unique cultural memory, providing a richer connotation of the site.

What was the client's brief? 

Shenzhen Metro Real Estate Group Co., LTD. (hereinafter referred to as "Shenzhen Metro Real Estate"), a wholly owned subsidiary of Shenzhen Metro Group, is an important link in the group's "four-in-one" industrial chain of rail construction, rail operation, property development and asset management. It shoulders the historical responsibility of comprehensive development of land along the rail transit line and feeding back the construction and operation of rail transit. We have explored and formed the leading "track + property" model in China and accumulated more than ten years of comprehensive development experience in track cover. Project leaders of this project from Shenzhen Metro Real Estate: Zheng Yongkai, Zhao Lijing, Liu Feifan and Lin Ang.

What inspired the design of the project?

We take "Circle Garden" as the design inspiration. With the infinite circulation and eternal upward spirit of the "Möbius strip" throughout the design, we connect the integrate harmony of the building, the figures of hallway and corridors, with the eternal upward spirit of Shenzhen Metro Real Estate; we link the nature, spirit, architecture, landscape, interior and creatively design a carrier, a new order of space philosophy without boundaries.

What was the toughest hurdle your team overcame during the project?

This project is completed by reconstruction of an old building. The overall building spaces and facades are three-dimensional and irregularly shaped. The building curtain wall and the ring corridor space leakage is serious. In the process of this design, each floor space is shaped by the irregular oval of the building, presenting different semi-open and enclosed spaces. Each wall is curved or three-dimensional in response to the architecture itself. For the decorative materials of the interior space, to ensure the overall continuity of the space, we have done a lot of material research. For example, for the large area of art paint on the second floor, we use gradual change, flying sand, pull pattern and other comprehensive manual finishing treatment, so that the space is complete and at the same time we can see changes in the texture of details. The expression of the seam relationship between the material and details of the large-area curved wall is almost the biggest obstacle of the whole project.

What was your team’s highlight of the project?

The most outstanding aspect of the team of the project is that the creative process of the whole design solution was very smooth. Including the plan function logic, space rhythm, furniture, lighting & artwork and other steps, the whole process was very coherent, as well as the construction of the project. Specialised designers were on site every day to guide the details, and the seamless connections between different sections of staff was very close. Even in the very limited time, the team members united and cooperated sincerely, and finally completed the whole project very well.

Why did you enter the SBID Awards?

The SBID International Design Awards have become one of the most prestigious interior design awards in the global design community. Our whole team is very young and energetic, and we need more encouragement and support for the design path we are currently exploring.

What has being an Award Finalist meant to you and your business?

Both my company and I feel very fortunate and honoured to be a finalist and hope to receive the SBID International Design Award Crystal Trophy at the annual awards ceremony. Because it represents a unique opportunity to connect, celebrate and showcase my company with a professional audience of professional peers, potential business partners and potential customers. At the same time, it will inspire our young team to move forward and contribute more and better design expressions to the world.

Questions answered by Li Dai, Design Director of the project at Metropolitan Space Art Design.

This week’s instalment of the Project of the Week series features a bold and magical apartment design by 2023 SBID Awards Finalist, Mane Design.

Bright colours and pied-de-poule prints, interesting architecture and the design of the duplex apartment immediately evoke memories of the heroine of the book by Lewis Carroll. The height of the ceilings in some places reaches 6 metres, the huge windows in the kitchen/living room area let in a lot of light. And of course, a spacious dressing room in the master area with a window in the ceiling, makes you fantasise… The second floor is allocated for a child’s room. It is made in a discreet style, in the spirit of classic English cabinet interiors.

What was the client's brief? 

The apartment belongs to the designer of our studio. Since the designer had seen many different apartments thanks to her work, she chose an apartment with interesting and unusual planning for herself, but the most interesting thing is that it was difficult to understand what the designer would like for herself in terms of design, as we always work with a client and enter mentally into his project, she never thought about what she would like for herself. As a result, it turned out that many details of designs that we previously had done for clients came together and created such a non-standard interior.

What inspired the design of the project?

We were inspired by the apartment itself and, of course, complete freedom of action. Here we could unleash our creative potential without restrictions and let ourselves to have fun. It was only necessary to remember about the limited budget. The interior became so unusual and cozy that an association with the book Alice in Wonderland was soon born. We are sure that Alice would live in such a magical and bold interior.

What was the toughest hurdle your team overcame during the project?

The designer wanted not only unique and unusual combinations in the interior, but also unique sanitary ware, wallpaper, door handles etc that were not used in other projects.

What was your team’s highlight of the project?

Main highlights I have already described above, and of course also it was to find a balance in mixing bright colours, prints, styles.

Why did you enter the SBID Awards?

Our interior design studio has been participating in the SBID Awards for the fourth year and we reach the final every year. It is important for our studio to see the view to our projects from the outside and we are very happy receive high reviews. Last year, our sport club project was awarded the Grand Prix.

What has being an Award Finalist meant to you and your business?

Of course international recognition expands the possibilities of the studio. We proudly announce our achievements to the World.

Questions answered by Mane Mehrabyan, Founder of Mane Design.