Ledbury Studio: Adding the Warmth of Australia into a Scandinavian Styled Kitchen

This week’s instalment of the Project of the Week series features a Scandi inspired kitchen design by 2024 SBID Awards Finalist, Ledbury Studio.

Ledbury Studio was commisioned to design furniture for the kitchen, dining area, tv snug and hallway/bootroom, so that the design flowed seamlessly throughout this open plan lower ground floor space for this Kensington project. Our client's design aesthetic was " Australian/Scandi", reflecting the cool simplicity of Scandinavian style, mixed with the warmth of her native country, Australia.

What was the client's brief?

The client’s brief was to create a kitchen that aligned with her ‘Australian Scandi’ design aesthetic as part of a major two-year refurbishment of her seven-floor Kensington home. She wanted interiors that reflected the cool simplicity of Scandinavian style while incorporating the warmth of her native Australia. Beyond the kitchen, I was also tasked with de-signing furniture for the dining area, TV snug, boot room, office, and dressing room.

What inspired the design of the project?

To meet the design brief, I chose natural and painted oak for the cabinetry, keeping the scheme as light and fresh as its surroundings. The pale oak is meticulously book-matched on the drawers of the hob run and island, while the full-height cupboards are painted white - ensuring they run all the way to the ceiling without overwhelming the space. For a show-stopping effect, I placed fluted oak panels on the outside of the island and around the base of the breakfast bar. In addition, the Statuario marble worktop cascades down the end of the island in a striking waterfall effect.

There are many fine details in this kitchen. All the hand-crafted handles are made from patinated brass, as are the kickplates and the surrounds on the oak drawers. I also used patinated brass for the trim on the extractor hood - painted in the same matt white as the cupboards - and for the hanging rack over the island. This sculptural piece not only serves as an eye-catching focal point but also provides task lighting, additional storage, and a space to display trailing house plants. It is suspended from a curved section of ceiling, which is tiled in white and lit around its perimeter.

This kitchen is all about pared-back luxury, but it is also beautifully clutter-free, thanks to cabinets that conceal a wealth of useful storage - everything has its place. For example, the tall pantry cupboard not only stores bulky dried goods but also conceals the microwave, keeping the work surfaces clear.

What was the toughest hurdle your team overcame during the project?

One of the toughest challenges we faced during this project was getting the large marble slabs for the island into the kitchen. Given the sheer size and weight of the Statuario mar-ble, manoeuvring it into a seven-floor Kensington home was no small feat. It required me-ticulous planning, a highly skilled team, and some creative problem-solving.

What was your team’s highlight of the project?

The standout highlight of the project must be the drinks cabinet! Designed to seamlessly tie in with the kitchen, it features elegant, fluted oak and glass detailing, complemented by a luxurious Statuario marble worktop and panelling.

The glass-fronted cabinet is softly illuminated from within, transforming the contents into a striking display, while the open shelves are backed with a mirrored panel to enhance depth and reflect the beautifully arranged bottles and decanters. This thoughtful design not only makes the cabinet a functional storage piece but also an eye-catching focal point—perfect for entertaining in style.

Why did you enter the SBID Awards?

We entered the SBID Awards to gain recognition among internationally prominent interior designers. The awards are a prestigious platform that celebrates excellence in interior de-sign, and we saw it as a fantastic opportunity to highlight our commitment to pushing crea-tive boundaries.

What has being an Award Finalist meant to you and your business?

Being an SBID Award Finalist has been an incredible validation of our work, reinforcing our dedication to craftsmanship, innovation, and exceptional design. It serves as a testament to the skill and creativity of our team, confirming that our approach resonates with both industry experts and discerning clients.

Beyond the personal achievement, it has also provided greater brand recognition, helping to elevate our presence on an international stage. The exposure has allowed us to connect with a wider audience, opening doors to exciting new opportunities and collaborations. It’s an honour to be recognised among the best in the industry, and this acknowledgment only motivates us to continue pushing the boundaries of design excellence.

Questions answered by Charlie Smallbone, Founder of Ledbury Studio.

This week’s instalment of the Project of the Week series features a unique use of lighting in a residential design by 2024 SBID Awards Finalist, Chains Interior.

The project is more than a simple residential space but was also planned to serve as a banquet and event space, so we wanted to use visual tension to impress guests rather than a timeless style. In response to the owner's request for functional needs, the designer deliberately enlarged the scale of the public domain. The entrance is bounded by a glass screen with light track lines, and the reflection effect brought by the light hints at directing the circulation. Hand-blown glass artwork on the side is illuminated by the marble back wall and lighting, suggesting the upcoming lively scene.

What was the client's brief?

Residential spaces should not only be comfortable but also reflect the unique characteristics of the homeowners. In this case, the male homeowner has a passion for photography, particularly focusing on capturing natural light. Meanwhile, the female homeowner, as their children have grown up, has shifted her efforts towards social welfare volunteering, hoping for a place to host charitable lectures and discussions. The couple's pursuit of light and their spirit of conveying love inspired the concept of this project, themed around the "sun."

What inspired the design of the project?

Transforming the shape, colour, characteristics, and movement of the sun into a design language, this project incorporates four key solar features: the halo formed by sunlight refraction, the dazzling radiance of solar rays, the changing colour temperature of daylight throughout the day, and the sun’s trajectory over the course of a year. These elements are embodied in the design through the imagery of "halo," "radiance," "spectrum," and "trajectory."

What was the toughest hurdle your team overcame during the project?

During the COVID-19 pandemic, coordinating raw materials and labor faced many challenges. In the early stages of design discussions, importing various materials from overseas became more time-consuming and labor-intensive than before. Additionally, regulations for residential construction became significantly stricter, limiting the number of workers allowed on-site. The extended construction timeline also led to an increase in renovation costs.

What was your team’s highlight of the project?

"Live like a beam of light, for you never know who, by your light, has found their way out of the darkness."

This quote from Rabindranath Tagore's "Impacting Lives with Life" serves as an inspiration—perhaps design, too, can influence lives. Through thoughtful creation, a space can become more than just a structure; it can be a source of light and passion, helping its inhabitants discover warmth and meaning in their lives.

Why did you enter the SBID Awards?

SBID is a highly prestigious recognition, and it holds special significance for us because the homeowner discovered our work through award-winning projects from the SBID Awards. This makes the achievement even more meaningful to us.

What has being an Award Finalist meant to you and your business?

For us, this is a great opportunity for exposure, allowing more clients who value design quality to discover our work and recognise the exceptional creations we can bring to life.

Questions answered by Flora mao, Director at Chains Interior.

This week’s instalment of the Project of the Week series features a contemporary ski house design by 2024 SBID Awards Finalist, McLeod Bovell.

Designed for a family of avid skiers, Crisscross Ski House affords the convenience of ski-in/ski-out access to the nearby mountain while providing a hotel-like experience for the occupants when they are not on the slopes. The architecture and interiors of the house reference its immediate geological context and British Columbia’s regional building traditions. Copper tones in the site’s exposed bedrock is reflected in the material palette of woods and metals. Massive stacked timber elements—reminiscent of the area’s ubiquitous timber trestle bridges and log cabins—delineate interior spaces, imparting the feeling of being in a rural retreat.

What was the client's brief?

The clients—two brothers—are avid skiers who love heli-skiing in particular. They wanted a house that would have the convenience of ski-in/ski-out access while providing a resort-like experience when they are not on the slopes. The architecture and interiors of the house reinterpret the immediate geological context and British Columbia’s regional building traditions. Copper veins in the site’s exposed bedrock are reflected in the interior and exterior material palettes. Massive stacked timber elements—reminiscent of the area’s ubiquitous wood trestle bridges and log cabins—delineate interior spaces and impart the feeling of a rural retreat.

What inspired the design of the project?

Because the house is set along a densely forested mountain ridge overlooking a river valley, the building spreads itself along the north-south contours of the steep site. Upper and main floors “twist” about the centre to form intersecting volumes that are alternately roofs overhangs and floors. These cantilevered roofs create porches at both ends of the house: a covered entry from the helicopter landing / ski-in access terrace at the south, and a sheltered terrace surrounded by trees at the north. Similarly, the main floor rotates relative to the basement below to provide cover at the garage door and entry to the mudroom. Nestled on a hill 23 meters above the bottom of the driveway, we considered the building’s appearance from this unusually low vantage point on vehicular approach. The wood soffits—as they reveal themselves from below—read as the 5th elevation. The formal articulation of twisting floors and roofs in plan generates spaces that are legible from the low viewing angle. This plan rotation helps minimize the building’s massing, varying the perception of vertical surfaces from different perspectives. As a result, the massing of the building appears as a series of single storey volumes whose projections and recesses create visual interest.

What was the toughest hurdle your team overcame during the project?

One of the biggest challenges—which is actually a recurring aspect in much of our prior work—was designing a house on steep terrain while at the same time respecting the site's existing natural topographic and climatic conditions. We tried to position the house so that mature trees were all retained; the existing contours and rock faces were respected to eliminate blasting; and creeks, water outflows, snow accumulation, and snow melt were properly considered.

What was your team’s highlight of the project?

The highlight of this project is its unique program and amazing location. It was a fantastic opportunity for us to design a house "in the round" where all parts of the house can engage with the landscape in such an immediate way. This house is able to have an intimate relationship with the forested mountain on which it perches.

Why did you enter the SBID Awards?

Due to the long timelines between initial design and photographing the built project, we submit conceptual designs into awards to share our work with the others sooner.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist is crucial for our business as it gives potential clients, especially those new to British Columbia, confidence in our ability to undertake holistic residential projects on complex natural sites.

Questions answered by Lisa Bovell and Matt McLeod, Principals at McLeod Bovell.

This week’s instalment of the Project of the Week series features a timeless family kitchen design by 2024 SBID Awards Finalist, Snug Kitchens.

Snug Kitchens transformed a traditional home in Newbury, Berkshire, into an open-plan haven for a young, growing family. Collaborating closely with local architects, interior designers, and builders, we created a versatile kitchen that serves as the home's social hub. The design emphasises durability and sustainability, featuring bespoke British-made cabinetry, walnut internals, and heat-resistant porcelain worktops. A forward-facing cooking space, ample storage, and a large island for game preparation were key elements, catering to the client's love for hunting and family needs. This project seamlessly blends practicality, aesthetic appeal, and environmental consciousness.

What was the client's brief?

Our brief was to design and install the kitchen, pantry, utility room and surrounding cabinetry for Mulberry House in Newbury, Berkshire. Our clients were keen to create an open-plan space that functioned as a social hub, adaptable for entertaining larger groups and for busy everyday family living. This required the kitchen to marry the functionality and practicality of everyday family life with the warmth of the adjacent snug and dining areas.

What inspired the design of the project?

The client’s young family was at the centre of this project. In the early design stages, we focussed on the architecture of the property when zoning the space to achieve balance between the kitchen and surrounding areas. In order to cater for our clients love for cooking and socializing, it was integral we achieved the perfect flow through the property before looking into the design. Functionality and practicality at the forefront throughout this project, this included material decisions especially in high use areas like the breakfast bar and worktop. Stylistically we studied the property's architecture and concluded a traditional in-frame beaded shaker kitchen best suited the space.

What was the toughest hurdle your team overcame during the project?

A late addition to this project was an aircon unit being installed in the pantry which significantly lowered the ceiling height. To work around this, we removed the plinth from the open shelving units and sat them directly on the floor. This worked to our advantage as it meant the pantry shelving could be floor to ceiling, maximising the available space.

What was your team’s highlight of the project?

We love all the small bespoke details we were able to incorporate into this project. Due to our client’s generous budget, we worked with the finest in-frame walnut veneered cabinetry, complete with solid antique brass handles to create a timeless look. It was vital the spaces flowed seamlessly, to achieve this we used the same skirting as the rest of the room and ran the room coving around the front of the tall units to give a ‘built-in’ feel. Where ventilation for in-built appliances was required, we used brass mesh that we powder coated to match the brass handles. Overall, we loved working with our clients to create a space that allows them to grow together as a family.

Why did you enter the SBID Awards?

We believe this project demonstrates all things, Snug Kitchens. Our holistic design approach, bespoke hand-crafted British cabinetry and how we seamlessly integrate with an extended project team. We collaborated closely with Absolute Architecture to establish the interior architecture of the property. The Hive Interior Designers helped bring a strong vision to the overall scheme of the property and along with our detail orientated designers we created a functional and stunning design.

What has being an Award Finalist meant to you and your business?

We were extremely proud to be selected as a finalist for the SBID awards this year as it is a recognition of the hard work our whole team puts in. We strive to always add value to every client’s home, enhance their lifestyle and ensure the project runs seamlessly from concept to completion.

Questions answered by Nick McColgan, Director at Snug Kitchens.

This week’s instalment of the Project of the Week series features historically themed hotel bedrooms by 2024 SBID Awards Finalist, Atrio Design.

Atrio Design was commissioned to design six uniquely themed rooms at Baloci Hotel in Birmingham, each celebrating a significant historical figure or era. The rooms—Alexander the Great, Rumi, Taj Mahal, The Persian Room, Babylon, and Marco Polo Suite—blend artistry and historical significance with modern luxury. Each space features distinctive designs and cultural motifs, providing an immersive and enriching experience. Guests can enjoy opulent furnishings, custom art, and themed decor, ensuring both comfort and a deep connection to history. This project marries historical storytelling with high-end hospitality, creating a unique and memorable stay for all visitors.

What was the client's brief?

The client envisioned a luxury hotel that offers guests an immersive journey through history. Each room was designed to narrate a unique story, blending authentic historical elements with contemporary luxury to create a distinctive and memorable experience. The interiors needed to be visually striking, historically accurate, and rich in storytelling, all while maintaining high-end comfort and elegance.

What inspired the design of the project?

Our inspiration stemmed from world history and cultural heritage. We carefully selected themes that celebrate Alexander the Great, Rumi, the Taj Mahal, and Babylon, among others. Each room was crafted to embody the essence of its theme through intricate details, materials, and craftsmanship. To enhance authenticity, we incorporated custom finishes, bespoke furnishings, and artisanal decor, ensuring that every element contributed to the immersive experience.

What was the toughest hurdle your team overcame during the project?

One of the biggest challenges was achieving a seamless balance between historical authenticity and contemporary luxury. Integrating modern amenities into historically themed spaces required careful planning to ensure they complemented rather than disrupted the overall ambiance. Additionally, sourcing specialized materials and artisans to create authentic textures and finishes added complexity. To address this, we collaborated with ELF Decor UK to develop decorative plaster and stucco feature walls, enhancing the character of each room while maintaining a luxurious aesthetic.

What was your team’s highlight of the project?

One of the standout moments was designing the Babylon Room, inspired by the grandeur of the Ishtar Gate. Featuring deep blue and gold tones, intricate bas-reliefs of mythical creatures, and opulent textiles, this space truly captures the splendour of ancient Mesopotamia. Seeing the final execution, complete with detailed craftsmanship and artistic wall finishes, was a proud achievement for our team.

Why did you enter the SBID Awards?

The SBID Awards represent the highest standards of excellence in interior design. We wanted to showcase how the Baloci Hotel pushes the boundaries of historical storytelling through design while maintaining uncompromising luxury. This project reflects our passion for immersive, detail-driven interiors, and entering the awards was an opportunity to share our vision with a global audience and gain recognition for our craftsmanship.

What has being an Award Finalist meant to you and your business?

Being an SBID Award Finalist is a prestigious acknowledgment of our commitment to exceptional design and innovation. It has reinforced Atrio Design’s position as a leader in luxury hospitality interiors and has opened new doors for future collaborations. This recognition fuels our passion for creating unique, story-driven spaces and motivates us to continue elevating interior design to new heights.

By thoughtfully integrating historical themes, artistic details, and high-end finishes, the Baloci Hotel offers guests a unique and enriching experience, making every stay a journey through time.

Questions answered by Andrii Yeksarov, Founder and Creative Director at Atrio Design.

This week’s instalment of the Project of the Week series features a soft and welcoming family home design by 2024 SBID Awards Finalist, Studio 95 Interiors.

Studio 95 Interiors was commissioned to help a client and his family who had moved into a recently refurbished four bedroom three storey modern home in Chiswick, West London. Although the property was in great condition, the décor felt quite sterile and bland. The focus of the project was therefore to add much needed colour, pattern and texture to create interesting, warm and elegant spaces.

What was the client's brief?

The client and his family had recently moved into this new four bedroom modern home in Chiswick. Although the property was in great condition, the décor felt quite sterile and cold and had a lot of hard surfaces. It needed a considerable injection of colour, softness, pattern and texture. The client brief was as follows:
- To create an elegant, calm space for relaxing and entertaining.
- To use eco-paints where possible.
- To update the lighting throughout and in particular soften the lighting in the kitchen/dining area where there was an excess of ceiling downlights.
- To retain elements such as the kitchen units, timber flooring and bathrooms as they were in great condition and relatively new.
- To create a bespoke joinery unit for the TV in the first floor reception room along with providing new furniture for this room.
- To use existing pieces of furniture and artwork where possible.

What inspired the design of the project?

The overall inspiration for this renovation project was to add a feeling of comfort and warmth. We needed to add colour and softness as well as adding a tactile and luxurious quality to create a warm and welcoming space to live in.

We added calm colours throughout that created interest and softness. In the ground floor dining and living areas we added pattern by way of slatted walls and patterned wallpaper to add texture and visual interest. We also added interest to the guest WC by adding walnut slats to the cistern unit along with rich coloured tiles around the vanity which also went with the existing marble floor. We added new brass tapware, accessories and artwork to give a lux and warm atmosphere.

In the kitchen/diner/living area we changed the ceiling lighting and took out excess downlights which made the space too bright and also had an unpleasant airport runway effect. We set about creating a warmer more inviting space and added three feature pendant lights over the dining table (which were dimmable) to create a focus in that area and make it more intimate and atmospheric. We also added other occasional lighting such as the floor lamp. For sustainability and budget reasons, we retained the existing white kitchen and existing timber flooring but we re-worked the furniture layout and created an inviting seating area in front of the wall mounted tv with upholstered footstool and side table. We added a much-needed large area rug to add softness. To add texture and visual interest we added an oak slat wall behind the TV and put an interesting geometric vinyl wallcovering on one of the walls in the dining area. This room now works as the hub of the home.

For the first floor reception room, we wanted to make it an elegant and luxurious space to work as a second living room/TV room or to entertain guests. It was a completely blank and featureless room. We added bespoke media wall joinery with integrated lighting (on remote control dimmer) at one end of the room. This immediately created an interesting focus and the lower cupboards also provided useful storage to hide all clutter. A bespoke velvet L-shaped sofa was added for lounging and entertaining along with a leather deep buttoned ottoman to put your feet up or to act as a coffee table when used with a tray when entertaining guests. Two swivel armchairs were placed opposite the sofa. This created a cosy seating arrangement – just perfect for chatting or watching TV.

We re-used all of the client’s mahogany furniture and two antique side chairs in the master bedroom and built the scheme around these which created a really rich and pleasing scheme. For added sustainability we used Edward Bulmer paints throughout which are natural and toxin free.

The clients are very happy with their new home. It now feels like a warm hug each time they come back home. It now gives them the warmth, colour and tactile qualities that they had been looking for.

What was the toughest hurdle your team overcame during the project?

There were a number of hurdles in this project, the main one was working within the budget that had been allowed. It was a large home and the client was replacing the heating system at the same time as we were doing the interior refurbishment. So, with clever and imaginative use of existing elements like the existing kitchen units, flooring and some furniture within the home, we were able to make the budget stretch to achieve the thoughtfully curated look throughout, making existing pieces work with the new.

What was your team’s highlight of the project?

The sustainability of this project was our highlight. We retained elements of the home that were in really good condition such as the kitchen units, timber flooring throughout, and bathrooms. We also retained a good deal of the ground floor guest WC such as the beautiful marble floor and sanitary-ware but updated the tapware and accessories and re-clad the existing tiled cistern unit with walnut slat panels. We also predominantly used Edward Bulmer paints for added eco-credentials.

Why did you enter the SBID Awards?

I think it is always a good thing to push yourself and by entering the SBID awards it can propel your work to a larger audience. It is also an honour to have your studio’s work judged by highly respected industry experts and for them to think of it as worthy enough to shortlist is indeed a boost to morale. The awards offer a means of benchmarking and you can clearly measure your studio’s work against your peers. It also offers great marketing opportunities, particularly if you are shortlisted, as we were lucky enough to be.

What has being an Award Finalist meant to you and your business?

Being shortlisted for the SBID award has meant a great deal to me and the business. The SBID 2024 Awards has been the second year running that one of our projects has been shortlisted in a residential category so I guess this is confirmation, if it were needed, that we are doing something right. Not surprisingly, being shortlisted is a great showcase for the studio and it gathers a lot of attention both from fellow peers in the interiors industry and also from prospective clients. It builds better awareness of our brand and confirms to all that our business is trustworthy, reliable and reputable and capable of the highest of professional standards. It has helped to build deeper relationships with clients, investors, suppliers and the media. On a personal note, the awards have helped to shine a light on many aspects of my business - where it started, how it has grown, what has changed, challenges it has overcome, and the little successes along the way. It has definitely been a worthwhile and rewarding process.

Questions answered by Stephanie Gilsenan, Founder of Studio 95 Interiors.

This week’s instalment of the Project of the Week series features a dynamic and collaborative design by 2024 SBID Awards Finalist, Woodalls Design.

WeTransfer HQ in Amsterdam is a collaboration hub of inspiration and togetherness, marrying functionality with technology while capturing the brand’s values of championing ideas and connecting the world with creativity. For a young, dynamic workforce, the new central location in the heart of Amsterdam was integral, with the neighbourhood instilling an atmosphere of vitality before even stepping foot into the office. Here, the remote-first team comes together, forges meaningful connections, and cultivates a sense of community and purpose. We curated a multi-functional space that catered to their workforce’s needs while championing their values of supporting artists and the creative world.

What was the client's brief?

As part of the strategic relocation to central Amsterdam, WeTransfer appointed Woodalls to create a workplace that would act as a collaborative hub. The multi-functional space needed to meet the diverse requirements of different departments and clients to unite them with a primary goal of fostering a cohesive culture. It would become a space that would reflect and enhance WeTransfer’s brand, values, and commitment to supporting the creative community through its WePresent platform.

As a proud B Corp, the new workplace also needed to align to WeTransfer’s sustainability standards and its commitment to balancing people, planet, and profit; sustainable design practices were deployed with the space designed to achieve the ‘in use’ BREEAM certification.

Overall, the new environment aims to engage employees and clients, promoting culture, collaboration and social interaction and while reflecting the brand's sense of purpose beyond file transfer.

What inspired the design of the project?

WeTransfer HQ is a focal hub of inspiration and togetherness, marrying functionality, brand purpose and seamless technology; capturing WeTransfer’s values of championing ideas and connecting the world with creativity.

The design pays homage to its central location and aims to foster vitality and create a vibrant and communal environment for its dynamic workforce. Using vivid colors, vintage furniture, recycled pieces, ambient lighting, and personalised elements, the space exudes warmth and purpose.

One of the main objectives in the design was to emphasise the brand's larger purpose, which extends beyond file transfer. WeTransfer's mission includes supporting the creative community through its WePresent platform, with the company donating up to 30% of its advertising space to support artists and social causes. A notable design feature in the new workplace is the custom "gallery," a flexible exhibition space highlighting the brand’s commitment to creativity.

The workplace also incorporates innovative design elements that align with its identity as a tech company with a creative core. A central display screen at the entrance showcases brand advertisements and art installations, providing an engaging and dynamic welcome for visitors. The seamless integration of branding and art throughout the office creates an immersive experience for all, capturing the essence of the WeTransfer brand.

What was the toughest hurdle your team overcame during the project?

The layout, being composed of five Amsterdam townhouses with identical floor plans, presented a unique challenge for the team to navigate.

We took time to meticulously plan the floor layout and circulation of the space to ensure we could make the floorplate work for the diverse teams and their needs. We positioned a central, multi-functional café space, equipped with tiered seating, as a focal point for communal activities and events to emphasise the sense of community within the workspace and bring the spaces together.

The adaptable cafe space serves as a communal area for workshops, artist exhibitions, presentations, staff lunches, and socialising; reflecting the company’s culture. Brand graphics are incorporated into the design through glass manifestations, flooring, signage, and way-finding elements.

In addition to this, we conducted multiple engagement sessions to identify nuances and preferences of each team to offer flexible and multi-functional spaces across the floorplate to accommodate various working styles, from collaborative huddle spaces for creative teams to quiet areas for tech-focused employees.

We complimented the flow of the space and created cohesion across the floor plate by incorporating WeTransfer's brand graphics throughout the design elements and seamlessly integrating technology. Despite this obstacle, we successfully worked around a challenging floorplate to foster a vibrant, cohesive and collaborative environment that meets the diverse functional needs of WeTransfer's team and reflects its values and culture.

What was your team’s highlight of the project?

A highlight of the project was being able to reinforce the brand’s sense of creative purpose, which is to support emerging artists through its WePresent platform. Realising this vision through the bespoke "gallery" space enabled us to reflect WeTransfer’s continued commitment to this cause in a physical way. Adaptable gallery walls allow the brand to interchange artwork seamlessly and bring the space to life.

Additionally, our commitment to sustainable design has resulted in a workspace that not only echoes WeTransfer's values but also aligns with the company’s sustainability standards. Being a proud B Corp company, WeTransfer takes responsibility for balancing people, the planet, and profit. Woodalls ensured that the office aligned with their sustainability standards to achieve the “In-Use” BREEAM certification, which assesses the environmental performance of the building.

Our team implemented design practices to ensure BREEAM compliance including reusing 60% of the furniture to promote circularity and minimising waste and using locally sourced materials and fixtures like bespoke acoustic panels and light fixtures sourced from local Amsterdam manufacturers such as DeVorm and Refelt, as well as locally sourced vibrant tiles. These all help to minimise emissions as well as contribute to the local economy, fostering an atmosphere of responsibility and balance.

Why did you enter the SBID Awards?

We chose to enter the SBID Awards to highlight the exceptional work we had done for the WeTransfer office project. Our goal was to acknowledge our team's dedication and to present this outstanding project to our industry peers. The SBID Awards are highly esteemed and recognised in the industry, making it a prestigious platform for showcasing and celebrating our achievements. We are incredibly proud to have been appointed to create such a dynamic, cutting-edge and functional workspace for a leading-edge and well-rounded company like WeTransfer. We wanted to celebrate our talented team and project success with our colleagues, clients and peers and use the SBID awards as an opportunity to network with the wider industry. This project is one to be truly celebrated and SBID provides a leading platform to do this.

What has being an Award Finalist meant to you and your business?

As a finalist in the SBID International Design Awards, it has been an incredibly meaningful and rewarding achievement for us at Woodalls Design. This recognition serves as a validation of our dedication to exceptional design and innovation in the industry. Being a finalist not only cements our reputation in the design community but also highlights our commitment to design and delivery excellence, producing outstanding and creative projects for our partners globally, such as the Kantar and WeTransfer projects, both of which were nominated for the SBID International Design Awards.

This acknowledgment reaffirms our position as global leaders in workplace design. We are proud of the hard work and ingenuity that went into the projects that earned us this recognition and are truly honoured to be recognised among our peers.

Questions answered by Irene Acevedo, Associate Designer at Woodalls Design.

This week’s instalment of the Project of the Week series features a calm and serene apartment design by 2024 SBID Awards Finalist, Beoto Design.

Beoto Design was appointed to design and deliver the interior design of a duplex apartment located within the iconic Battersea Power Station. The brief was to provide a sanctuary for the residents and instil their home with calmness to provide an escape from the bustling urban world outside. Beoto Design’s interior provides luxury without the traditional formalities, whilst encouraging relaxation, and provides flexibility for entertaining, and working without the need for prescribed, sub-divided rooms. Biophilic design and the careful selection of warm, earthy materials and fabrics were key to softening the raw aesthetic, in harmony with the existing historic facade.

What was the client's brief?

With the once brownfield site now a thriving mixed-use urban quarter drawing millions of people from around the world to visit, the client’s brief was to create a sanctuary for the residents and provide an escape from the bustling metropolis outside.

There was a strong desire from the client also to resolve the stark acoustics and humanise the scale of the apartment, to support a feeling of warmth, intimacy and cosiness. Whilst the vast double height space is impressive, since it links the two levels via the mezzanine, it was imperative that noise was dampened throughout to minimise interference.

These requirements and challenges called for an interior that instils the space with calmness; provides luxury without the traditional formalities, whilst encouraging relaxation; and enables flexibility for entertaining and working without the need for prescribed, sub-divided rooms.

The base-build had many inspiring features to draw from, most notably the incredible exposed brickwork and magnificent 21ft tall, industrial window. These were complimented by oak chevron floors, brassware and dark metalwork. However, there were several areas where MEP concealment strongly imposed itself on the space. This was deemed unsightly by the client; but provided an opportunity to incorporate much needed additional storage throughout.

What inspired the design of the project?

Located within the iconic Grade II* Listed Battersea Power Station, the design celebrates the building’s rich history in synergy with a modern, dynamic and adaptable urban lifestyle.

Although the interior design is not a like-for-like replica of 1920’s Art Deco, it does recognise this aspect of the power station’s heritage throughout. For example, the headboard takes inspiration from the scalloped chimneys, divided by four vertical brass trims. The existing balustrade on the upper level provides a datum that wraps around the joinery, subtly tying the space together. The artwork and loose accessories all make a contemporary reference to Art Deco or the building.

Biophilic design and the careful selection of warm, earthy materials and fabrics were key to softening the raw aesthetic, whilst being in harmony with the existing historic facade of the building. Soft furnishings and the introduction of the enormous curtains to the full height of the window achieved significant sound dampening. The curtain stack was carefully considered so that it did not conceal any of the existing façade steelwork or listed brickwork, and appears subtle despite the grand scale.

What was the toughest hurdle your team overcame during the project?

The client and Beoto Design agreed and ensured that no existing features should be removed and put into landfill – which is sadly far too common a practice when base-build residential developments are fitted-out by their end users. Instead, we fully incorporated the entire base build into the new interior design, lifting it to a level of sophistication and luxury far beyond its initial presentation.

Dealing with the existing geometry was complex and required Beoto Design to carefully 3D scan and model in detail the entire unit, creating a one-to-one digital twin of the space. This allowed all of the joinery and furniture to be digitally tested and visualised prior to manufacture, to ensure it fitted both physically and aesthetically, achieving a high level of tolerance in manufacture and fitting, and eliminating any unnecessary returns or wasted materials.

What was your team’s highlight of the project?

We care deeply about the story and identity of a place, its history and heritage. Diving into research and thoroughly understanding the context in which we are working is one of the first tasks we undertake on any project. Being able to work on a unique apartment in such an iconic building was truly a joy. We thoroughly enjoyed looking into the rich history of the Power Station as a whole and learnt many interesting facts that make the development so unique. This in turn fed into our design process for the project.

Within the apartment, there were many historical quirks that delighted the client and made the place feel unique and special to its setting: from the original numerical markings on the brick work, to some of the existing electrical drawings from the 1950s.

When we first saw the completed space, we were struck by the low winter sun dancing around the space, casting a variety of shadows on the various finishes, most notably the scalloped headboard design.

Why did you enter the SBID Awards?

At Beoto Design, we are committed to making conscious design decisions that harmonise both sustainability and quality from the outset. We entered the duplex apartment into the SBID Awards to demonstrate this uncompromised fusion, which utilises an existing base build and elevates it to suit the needs of a client without having to remove anything to landfill.

What has being an Award Finalist meant to you and your business?

Being named a Finalist for the 2024 SBID Awards was a great honour for Beoto Design and felt like recognition and a celebration of our alternative approach to delivering a high-quality project infused with our sustainable ethos.

This recognition would not have been possible without a fantastic project team, with highly skilled craftsmen and women, consultants and suppliers as equally as responsible for its success. The project was a truly collaborative endeavour between the client, designers, suppliers and installers. We love working in this way and were grateful that this approach was also recognised by the judging panel.

The nomination has given us the confidence to continue developing this approach, further scrutinising our material choices and furniture-sourcing to ensure that the design and installation can have minimal impacts on the environment, whilst achieving an elevated level of quality.

Questions answered by Jake Warrington, Founder and Director at Beoto Design.

This week’s instalment of the Project of the Week series features a luxurious and sophisticated apartment design by 2024 SBID Awards Finalist, Isabel Gómez Studio.

Located in the heart of the European district in Brussels, this 200m2 apartment won over the owner with its location and spacious volumes. The redesign of this space was a real challenge as it was thoroughly studied down to the smallest details. Upon entering, we are greeted by an exceptional custom-made metal coating from Italy. Horizontally oriented, it features a bronze colour palette. It's surprising because it conceals numerous storage spaces and provides access to the spa.

What was the client's brief?

The client had just purchased the flat and initially reached out to us for some decorative updates. However, once we presented the hidden potential of the space, they became very excited about the possibilities. We also took the time to question them about how they live and entertain, which allowed us to come up with an unexpected yet stunning proposal they simply could not refuse. This led them to give us complete "carte blanche" to fully transform the flat.

What inspired the design of the project?

The inspiration for the design came from both the architecture of the building and the open layout of the apartment, as well as the clients' personal interests. The clients are passionate about sports and wellness, and they enjoy playing games when hosting friends. We also paid special attention to the 180-degree terrace, which became a significant feature of the project. To create a luxurious and sophisticated atmosphere, we chose Natural Stone Patagonia Quartzite and Bronze metallic finishes, which brought a timeless elegance and warmth to the space.

What was the toughest hurdle your team overcame during the project?

This project was not only very demanding design-wise, but it also involved a high level of technical complexity. The integration of a new air conditioning system, the automation of all electrical fittings, new heating, and the spa required careful coordination. Assembling such a large team of specialists and ensuring they worked together seamlessly was also quite challenging. The project required countless on-site visits. However, the most important aspect for me was ensuring that the final result would meet our client's expectations, which kept the team and I fully focused throughout the process.

What was your team’s highlight of the project?

The highlight of the project was the level of bespoke design involved. So many elements were custom created specifically for this space, including the stairs, all the carpentry, the doors, the wallpapers, the carpets, and even the switches, which were designed using the typography the client told us was her favourite. It was incredibly rewarding to see all these pieces come to life and to witness how satisfied our clients were with the final result.

Why did you enter the SBID Awards?

We entered the SBID Awards because it provides an excellent platform to showcase our work to a broader audience, particularly within the interior design community. We are passionate about our projects, and being part of such a prestigious award recognises the level of craftsmanship and thoughtful design that goes into each of our projects.

What has being an Award Finalist meant to you and your business?

Being selected as an Award Finalist has been a tremendous honour for both myself and my team. It strengthens our commitment to excellence and affirms the dedication and creativity we pour into every project. We shared the exciting news with our audience, especially our clients, who were thrilled by the recognition.

Questions answered by Isabel Gómez Tinoco, Founder and Creative Director at Isabel Gómez Studio.

The creative journey in interior design is frequently misunderstood—sometimes romanticised as effortless artistry, other times dismissed as a luxury or mere decoration. At Studio Anqet, we know this journey is a sophisticated, undervalued process that blends imagination, technical skill, and problem-solving to transform spaces and lives. As a multi-award-winning interior design studio, we demonstrate daily that great design is both an art and a science.

Unveiling the Process: More Than Meets the Eye

Unlike the instant makeovers often seen on TV and social media, the true creative journey in interior design is intricate and multi-layered. At Studio Anqet, every project begins with deep client exploration—understanding lifestyles, preferences, and aspirations. This foundation is followed by research, conceptualisation, sketching, technical planning, and hands-on execution. Each phase demands intentionality and expertise, not just an eye for style.

The work behind a well-designed space often goes unnoticed—until something goes wrong without a professional at the helm.

Stages of Our Creative Process

- Discovery & Research: We immerse ourselves in our clients’ worlds, gathering inspiration from art, travel, history, and the surrounding environment. This research shapes the narrative and function of each space.
- Concept Development: The main idea or 'spirit' of the project is formed here. Mood boards, sketches, and brainstorming sessions—hallmarks of our process—help visualise the atmosphere and themes that will guide the entire design.
- Space Planning & Sketching: We translate ideas into tangible plans, often hand-sketching layouts and unique features. Our meticulous attention to detail ensures every area is considered for both function and originality.
- Material & Finish Selection: Our choices are guided not just by aesthetics, but by durability, sustainability, and—crucially—well-being. Wellness-centric design is at the core of our ethos, so every material is selected with the health and comfort of our clients in mind.
- Technical Drawings & Visualisation: Detailed CAD drawings and 3D renderings ensure our creative visions are feasible and ready for execution.
- Execution, Project Management & Site Follow ups: Our collaboration with artisans, contractors, and suppliers brings each design to life. Regular site visits and quality checks are integral to maintaining the integrity of our vision.

Why Is This Process Undervalued?

The undervaluation of interior design’s creative journey often stems from its invisibility. The final, beautiful room is tangible, but the months of research, technical problem-solving, and coordination remain hidden. DIY culture and influencer content further distort reality, making design seem simple and accessible to all, which undermines the profession’s complexity and expertise.
The process of designing a space that works efficiently, harmoniously, and safely requires technical skill, education, and—most importantly—experience.

The True Value of Our Creative Journey

- Problem-Solving: We balance creativity with client needs, budgets, technical constraints, and building regulations, transforming challenges into innovative solutions.
- Personalisation: Our best designs reflect the unique stories, values, and lifestyles of the people who inhabit the space.
- Transformation: For us, interior design is not just about aesthetics—it’s about improving quality of life, enhancing well-being, and supporting productivity and connection. Our wellness-centric approach ensures every project is a sanctuary that nurtures body and mind.

Designing for Disaster? The Risks of Unqualified Interior Designers

While both experienced interior designers and amateurs may share a passion for creating beautiful spaces, the difference lies in depth of knowledge and execution. Choosing an inexperienced or unqualified interior designer can have serious—and sometimes dangerous—consequences, especially regarding building safety and compliance with fire regulations. Unlike seasoned professionals, amateur designers often lack the technical knowledge required to navigate complex building regulations and the ever-evolving landscape of safety standards. This gap in expertise can directly compromise the safety of clients and their loved ones.

Fire safety is a critical aspect of our work, encompassing everything from the selection of fire-resistant materials and the planning of escape routes to the integration of alarms and ventilation systems that prevent smoke spread. We are trained to incorporate these elements and ensure that every aspect of our work meets or exceeds the latest fire safety standards whilst maintaining design aesthetics and elegance in every detail. Amateurs, by contrast, may overlook or misunderstand these requirements, inadvertently creating spaces that are vulnerable in the event of an emergency.

With the introduction of stricter building control regulations last year and the updates to the Building Safety Act, the responsibility for compliance is now shared by all parties involved in a project—including interior designers. Dutyholders must demonstrate competence and provide evidence that their designs meet all regulatory requirements. Failure to comply can result in delays, refusal of building control sign-off, or even legal penalties and criminal charges. In the worst cases, non-compliant designs may lead to unsafe buildings, costly remediation, or the building being condemned.

Ultimately, hiring an interior designer without the proper qualifications and up-to-date knowledge of building and fire safety regulations is a risk not worth taking. The stakes are higher than ever, and only competent, experienced professionals can ensure both the beauty and safety of your space.

Conclusion: It’s Not a Myth, but a Mastery

The creative journey in interior design is far from a myth. It is a rigorous, undervalued process that demands both artistry and discipline. At Studio Anqet, we believe recognising and respecting this journey is essential—not just for designers, but for anyone who seeks to live or work in spaces that truly support and inspire. The next time you step into a thoughtfully designed room by Studio Anqet, remember: the visible beauty is only the tip of a much deeper creative iceberg.

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