I started Homeplay 20 years ago because I love technology, in particular sound, and how it can change the way you feel at home. The business has grown into something much broader than that original passion, but what has remained constant is a belief that technology in a beautiful home should be thoughtfully designed to disappear into the design.
The best results happen when we are involved from the very beginning, before ceilings go in and joinery is specified. That is when technology becomes part of the design language of a room rather than an afterthought.
This June, for the first time, Homeplay has been invited to be part of WOW!house 2026, designing and integrating the complete technology experience for the Martin Moore Kitchen with Samantha Bartlett. Built within the Design Avenue at Design Centre, Chelsea Harbour, WOW!house is a one-of-a-kind event featuring 22 extraordinary rooms, each created by world-class designers and brands.
Samantha Bartlett has conceived the kitchen as the true heart of the home, shaped by nature, heritage and the rituals of everyday living. Designed as both a social hub and a place to retreat, it is a room that needs to feel layered, purposeful and deeply alive. Our role has been to bring the complete technology experience to life within that vision, and the way we do that is by drawing together the very best partners we have built relationships with over two decades and orchestrating them into a single, cohesive experience. For WOW!house that means Lutron control throughout, Lutron Ketra lighting and shading, lighting design by John Cullen and sound by Sonance. Each is exceptional on its own. Brought together with care, the result is something far greater than the sum of its parts, and that is really what Homeplay is about: using decades of experience to combine the right products with the right people to create experiences that simply could not exist any other way.
As always, the technology is there to be felt rather than seen.
The element we are very proud of is Ketra by Lutron, making its UK public debut at WOW!house. Homeplay is privileged to be the first integrator to bring it to the British public, following several months of beta testing in my own home. Ketra is a genuine step change in residential lighting, the kind of product that has to be experienced to be properly understood. It replicates the full spectrum of natural daylight throughout the day, shifting quietly as sunlight does, keeping a room connected to the world outside. Refined over years by Lutron's engineering team and proven across thousands of North American installations, it arrives in the UK as a mature, battle tested technology rather than a first-generation experiment. Just as importantly, Ketra needs no control wiring and no large lighting panels, which means far less cabling in the fabric of the house and none of the cupboard space that traditional lighting control systems demand. For interior designers it represents something genuinely new: lighting zones that can be redesigned and reprogrammed without rewiring, bringing a level of creative flexibility that has never previously been available in a residential setting.
"Our job is to quietly enrich everyday life, with thoughtfully designed technology that elevates interiors and transforms the way we feel at home." James Ratcliffe, Homeplay
Twenty years of working in close collaboration with interior designers to make technology invisible, and here we are at WOW!house, where the standard is set by the very best in the business.
WOW!house 2026 runs 2 June to 2 July at Design Centre Chelsea Harbour, London. Visit the Martin Moore Kitchen with Samantha Bartlett for the full experience.
About Homeplay
Homeplay partners with interior designers and architects to elevate everyday spaces into extraordinary experiences. Our intuitive technology solutions are crafted to complement your vision—effortlessly luxurious, seamlessly integrated, and tailored to the unique character of each project. We help you craft homes that uplift and inspire, working as a trusted collaborator to deliver technological solutions that enhance your designs—both aesthetically and experientially. Understanding that each space is a reflection of your client’s lifestyle and your creativity, we provide intelligent systems that blend form with function. Our team is thoughtful, responsive, and detail-oriented, supporting you from concept through to completion. Driven by design and powered by innovation, we continually evolve our offering to help you create homes that don’t just impress today, but remain flawless for the future.
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This session is designed to show that there’s far more to AI than just ChatGPT, and how it can be applied practically within your design business. James Ratcliffe, Managing Director of Homeplay, has spent hundreds of hours testing AI tools, refining what genuinely works. In this focused morning workshop, he’ll share the tools and thinking that can meaningfully support your workflow.
What you’ll learn In this hands-on session, you’ll explore how to: - Build a bespoke interior design budget calculator to generate tailored cost guidance for your business - Qualify prospects more effectively, reducing time spent on early-stage quotes - Use AI dictation and workflow tools to change how you interact with your computer - Discover how thoughtfully integrated technology enhances luxury residential interiors
SBID Members earn 4 x CPD points for attending!
At Decorex 2025, Homeplay unveils Serengeti Living - a groundbreaking 7x5m immersive feature that reimagines the role of technology in luxury interiors. Discover Serengeti Living at Stand L20 - National Hall, Olympia, London.
More than a stand, Serengeti Living is a fully immersive, multisensory experience. A theatrical five-minute journey that invites visitors to step into a world where light, sound, motion, and atmosphere are choreographed to perfection, not through visible tech, but through beautifully integrated, design-led automation.
SBID Members can redeem FREE VIP tickets to attend!*
*Email [email protected] to claim or click here to discover the benefits of SBID membership.
From the tranquillity of an African savanna to the dynamic energy of a modern home, Serengeti Living shows what’s possible when technology is treated not as an afterthought, but as an essential design element.
“We wanted to create a ‘wow’ experience for Decorex and help designers think differently about technology,” says James Ratcliffe, Managing Director at Homeplay. “Serengeti Living is a glimpse into what happens when technology is considered an integral part of a luxury interior.”
With a prime location next to the Decorex bar, this cinematic experience runs on a five-minute cycle, transforming the space through immersive lighting, invisible audio, and seamless integration.
To bring this vision to life, Homeplay collaborated with an exceptional group of brands and creatives, each bringing their own expertise to a space where collaboration, craft, and considered design take centre stage.
The aim? To inspire interior designers, architects, and developers to think differently about technology in the context of a luxury interior.
- Whisper-quiet shading and multi-layered lighting design - Concert-grade audio with no visible speakers - Immersive video content displayed on a portrait-format LED wall - Dynamic scenes shifting from natural landscapes to real-world settings - A modular, re-usable structure. Sustainable, stylish, and scalable
Tailored specifically for interior designers and architects, this session will explore the intersection of technology and design, demonstrating how the seamless integration of environmental systems can create spaces that are not only beautiful, but also more comfortable, efficient, and sustainable.
From practical applications to inspiring case studies, attendees will gain valuable insight into how invisible yet essential elements such as heating, cooling, lighting, and automation can enhance the client experience while supporting design integrity.
This is a unique opportunity to deepen your knowledge of integrated environmental design and connect with peers who are pushing the boundaries of innovation in the built environment.
Agenda: - 10:30am – 11am: Arrivals, Coffee & Networking - 11am – 12pm: Presentation with John Cullen Lighting, Polar Bear Design, Homeplay, and Forbes & Lomax
SBID Members earn 2 x CPD points for attending!
Please note: The presentation will begin promptly at 11am. Due to the blackout conditions created as part of the experience, late arrivals will not be admitted.
An interactive workshop presenting a unique and valuable opportunity to learn creative lighting techniques and design ideas from our renowned panel of experts:
Homeplay will be taking you on an experiential tour of our newly refurbished Experience Centre, drawing attention to the wide range of architectural and decorative lighting techniques and products that we use to create world-class luxury interiors.
Speakers:
- Luke Thomas, Design Director, John Cullen Lighting - Harriet Daniels, Founder and Creative Director, Tigermoth Lighting - James Ratcliffe, Managing Director and Owner, Homeplay
Drinks and light bites will be provided.
SBID Members earn 4 x CPD Points for attending!
Since 1981, John Cullen Lighting has led the world of residential lighting design. Today their talented team works on projects across the globe, with offices in London, Dubai, Paris and Mumbai.
In light of the collaboration, Homeplay have reimagined their Experience Centre in Sunbury-on-Thames to bring the magic of John Cullen Lighting to Surrey, creating a unique destination for the Surrey design and homeowner community to experience how lighting can transform your projects.
And it's not just lighting that they're upgrading - they're packing even more awesome home technology into their walls, ceilings and floors.
Follow Homeplay and John Cullen Lighting on Instagram to keep up to date with the progress!
About Homeplay X John Cullen Lighting
Join for the unveiling of the Homeplay X John Cullen Lighting Experience Centre in Surrey. A unique destination showcasing a wide range of John Cullen’s exceptional products, thoughtfully integrated within the context of a luxury living space. Tailored for the Surrey design community and featuring a carefully curated mix of stunning lighting and the world’s finest home technology products, it is a destination for you to experience how lighting and technology can transform your projects. Meet the Homeplay X John Cullen Team over drinks and canapés at our launch party ‘Leap Into Light’ on Thursday 29th February.
A unique destination showcasing a wide range of John Cullen’s exceptional products, thoughtfully integrated within the context of a luxury living space.
Tailored for the Surrey design community and featuring a carefully curated mix of stunning lighting and the world’s finest home technology products, it is a destination for you to experience how lighting and technology can transform your projects.
Meet the Homeplay X John Cullen Team over drinks and canapés at our launch party ‘Leap Into Light’ on Thursday 29th February.
Spaces are limited so RSVP now using the link below to avoid disappointment. We look forward to seeing you there!
SBID Members earn 2 x CPD Points for attending!
Homeplay is proud to be one of only a handful of integrators in the UK to have been selected, trained and authorised to install Lutron’s brand-new premium Palladiom Wire-Free Shading System.
Designed with groundbreaking technology and whisper-quiet performance, they are installed without fascia, pocket, recess or wires, making them the perfect choice for a minimalist aesthetic.
Available as a wired or wire-free, battery-operated system these shades look beautiful from every angle, Palladiom shades are created for the most sophisticated homes.
The aluminum brackets are meticulously hand-finished and available in a variety of finishes that blend seamlessly into any architectural style.
Enhance your space with a shading solution that showcases what's beyond the window pane. Occupying no more than 3 1/4" of vertical space, a single Palladiom shade can cover a 12 x 12 foot window - highlighting expansive views while delivering daylight control at scale.
The Palladiom Wire-Free Shading System runs on Active Energy Optimization, a battery management architecture designed to optimize the efficiency of traditional alkaline batteries to extend battery lifetime to an industry-leading three to five years with fewer batteries.
To accentuate the minimalist aesthetic of the Palladiom Shading System, Lutron has created the inventive Palladiom Bottom Rail. The design uses a groundbreaking method of clamping onto the fabric – regardless of the fabric thickness – to ensure that the hembar will always sit perfectly flat and perpendicular to the fabric plane. The subtle curve along the hembar face matches the roll diameter at the top of the shade. When the shade is fully open, the hembar disappears into the negative space behind the shade itself.
Discover sound you can feel, home cinema that transports you to another world and lighting that brings living spaces to life. We are Homeplay. Experts in beautiful home technology. Simple stylish systems, seamlessly integrated into the fabric of your home.
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