Foglie d’Oro is the first Italian company in the wood flooring industry to use the Blockchain in its production chain. This form of digital technology can be used to record information securely and transparently, forming a chain of blocks of data that cannot be changed or falsified.
Using the Blockchain, Foglie d’Oro records all of the stages in its production chain in a way that is:
Secure – Transparent – Verifiable
The Blockchain is a type of technology that can be used to create and manage an open, distributed digital ledger in which data can be stored and exchanged in a secure, verifiable and permanent way. The information recorded in it is divided into blocks that are linked together in a chain, hence the name. Each block has a code that is tied to the previous block, so nothing can be changed without breaking the chain. This system – which has been successfully used with cryptocurrencies – makes it impossible to change or falsify the data recorded, thus ensuring that all information is accurate.
Trust and transparency are core values at Foglie d’Oro, which is underlining its dedication to providing authentic, unmistakable products by introducing technological innovation into its production chain.
The digital flow of data recorded in chronological order in the Blockchain means that the following can be incontrovertibly guaranteed in every stage: - Origins of the raw materials - Processing - Design and development - Product manufacturing and conformity - Transport and distribution
This all means that Foglie d’Oro can offer its customers and partners something truly invaluable: absolute certainty.
One of the distinctive features of Foglie d’Oro products has always been that they are all Made in Italy.
Thanks to the introduction of Blockchain technology, from now on all of our customers and partners can be absolutely certain that all of our floors are 100% Made in Italy. That means that every single thing to do with the processing, manufacturing and composition of our products complies with strict Italian and European environmental, social and safety standards, as unequivocally recorded by the data cryptographically secured in the Blockchain.
As a result, Foglie d’Oro can guarantee the origins of the products that customers buy, so there is no risk of fraud.
As part of its drive to champion authenticity, Foglie d’Oro uses innovative Blockchain technology to ensure that its products are traceable. The use of this technology in the production chain means that every single step is traceable. The associated information provides proof of the authenticity of products and can be freely checked by anyone.
The Blockchain is a public information network that contains legible, unalterable and permanent data. Therefore, it can serve as an effective means of preventing fraud and counterfeiting. Each item produced by Foglie d’Oro is given a unique, one-off code as part of an identification system offering guaranteed authenticity. The introduction of Blockchain technology presents Foglie d’Oro with yet another opportunity to proudly stand out from the crowd thanks to its know-how, by offering proof of the authenticity of its products to the legitimate holders of the rights.
Foglie d’Oro uses the Blockchain to provide irrefutable proof about the sustainability of its production chain. The company has always endeavoured to select first-rate raw materials while taking a totally environmentally friendly approach. Foglie d’Oro floors are made with wood from FSC® certified forests, where the resources are properly, responsibly managed in accordance with felling and natural regeneration plans.
Use of the Blockchain means that the pledges made by Foglie d’Oro on this front are even more transparent and verifiable thanks to the traceability of every stage in the life cycles of floors, from the provenance of the trees to the final geo-location. Buyers of Foglie d’Oro floors can access all of the information attesting the sustainability of the products, as well as healthy conditions and professional ethics throughout the production chain.
Foglie d’Oro has always founded its ethical approach on the importance of transparency. The use of innovative Blockchain technology in the production chain is the natural next step in its efforts on this front. Now anyone who chooses a Foglie d’Oro floor will be able to scan a QR code and access a digital platform where they can see a comprehensive array of accurate, up-to-date and totally reliable information about their product.
The structure on which the Blockchain is based is extremely secure and incorruptible. All information recorded in it is verifiable, thus ensuring that the data it contains is totally transparent. Thanks to this system, consumers will be more aware when they select products. They can make carefully considered decisions, looking beyond the visual appearances of floors.
About Foglie d’Oro
Foglie d’Oro is Europe’s leading manufacturer of sophisticated design wood floors, XL wide planks, and American walnut floors. Based in Italy, the company has been chosen by A&D to work on turnkey projects for over 50 years, developing a reputation for excellence all around the world. With a dedicated London team and working in synergy with its sister company Arte Brotto Furnishings, the two brands become a unique partner for designers and their customers, not only supplying exclusive flooring but also bespoke joinery and furniture.
If you’d like to feature your news or stories on SBID.org, get in touch to find out more.
If you’d like to become SBID Accredited, click here for more information.
Overlooking Lake Garda, EALA is a luxury hotel designed in every detail to give its guests a one-of-a-kind experience. The choice of Foglie d'Oro flooring, different in design but united by the quality and comfort of wood, creates a clear identity for each room - from the suites and the bistro to the wonderful hall.
In the elegant hall, the Matita modular system, in the Ca' Bollani finish and with Marquinia marble and brass inserts, creates a warm and welcoming atmosphere, where the natural light from outside creates a play of reflections on the dark marble.
In the refined lake-view bistro, the Tricot modular floor in Ca' Melli finish creates an evocative geometric composition. The tones of the smoked oak wood create a pleasant play of chiaroscuro, giving the surface and the room dynamism and character.
The Spina Jazz in Ca' Gabriel finish brings the rhythm of the herringbone parquet to the bedrooms, revisited by Foglie d'Oro with a contemporary soul: its serial interlocking corners create an airy, embracing design, perfect for creating a synthesis of comfort and luxury.
Our know-how allows us to meet the demands of customers and designers even beyond the wide range of floors in our catalogue, and Foglie d'Oro has created custom-made products for this project too.
Visit the Projects section of our website to see the complete gallery dedicated to EALA and discover, in the Bespoke section, how we can customise floors and panelling in a completely original way.
About Foglie d'Oro
Foglie d’Oro is Europe’s leading manufacturer of sophisticated design wood floors, XL wide planks, and American walnut floors. Based in Italy, the company has been chosen by A&D to work on turnkey projects for over 50 years, developing a reputation for excellence all around the world.
Designing a luxury hotel in one of the most vibrant metropolises means creating functional environments with a refined design, finding solutions capable of ensuring guests the best conditions of comfort, with a focus on sustainability.
It is with these premises in mind that for the Nobu Hotel Shoreditch, in London, the modular flooring Frammenti was chosen, made of oak from well-managed and responsible forests.
Thanks to its extraordinary versatility, Frammenti is the perfect solution for every type of environment. The geometric design of the modular floor, which makes it resemble an abstract, contemporary mosaic, is reminiscent of the creative flow and dynamism of the metropolis.
The customised finish was realised by Foglie d'Oro to indulge the creative intuition of the designer and contribute to building the aesthetic identity of the spaces of a luxury hotel, whose attention to detail is one of its most distinctive aspects.
The ability to create customised floors, starting from the designer's drawing and the client's needs, is one of the reasons why Foglie d'Oro is chosen by architects and interior designers all over the world.
Would you like to choose a Foglie d'Oro floor or realise your own customised solution in both finish and format? Discover more here.
SBID continues to dig beneath the surface with another one of the SBID International Design Awards sponsors, sponsoring the Show Flats & Developments category. Rita di Venere, Export Manager at Foglie d'Oro shares how the brand upholds the founding-family's guiding principles in the noble art of wood to refine the traditional craft; bringing to market an authentic and high quality range of wood floors and surfaces which are actually 'made in Italy'!
What are the origins of your brand?
Foglie d’Oro is the luxury flooring brand of the Brotto family, for over 50 years the highest interpreter of a cabinet-making tradition that has its roots in time. Trained at a very young age in the noble art of wood, Sante Giorgio Brotto started his own business in 1966, building on his successes year after year, soon adding the realisation of high quality wood floors and surfaces.
The Brotto family represents the Italian mastery in the art of wood and the authentic 'made in Italy', with determination and passion. The beauty of creating beauty: this is the guiding principle, generation after generation, of the Brotto family. For this reason Foglie d’Oro is appreciated by a growing number of prestigious customers in Europe and around the world, from the US to Russia and China. A global outlook built on solid local roots: all products by Foglie d’Oro are manufactured at its headquarters in Rosà, near Venice, at the heart of a dynamic and creative territory, where excellence is an attitude and a lifestyle.
What value does your sector add to the interior design industry?
An awareness of environmental sustainability is increasing in the high end interior design market. The Brotto group interprets this philosophy in its most authentic sense, designing and manufacturing interiors that last and become a heritage to be handed down from generation to generation. An interior design project that uses the finest natural wood, ancient and at the same time surprisingly contemporary, is able to guarantee a unique synthesis of beauty, comfort and respect for nature. Wood is a living and versatile material and is able to find its application in environments with the most different styles - from rural chic to minimal, from classic to contemporary settings with concrete and metals.
How do you work with interior designers / How does your offering enhance an interior designer’s projects?
Foglie d'Oro offers a wide range of wooden floors, from simple planks and herringbones, to fully customizable design floors, available in many different finishes and materials. The company stands out for its ability to support specifiers and interior designers in the realization of complete and tailor- made projects. Above all, this can be done because of the complete control of the supply chain, responsibly sourced form FSC® certified forests of its own property, which allow to manage a raw material warehouse unique in the world for quantity and quality of wood.
The technical office works closely with architects and designers, following in a precise and timely way their creativity and technical requirements. A reliable and competent partner, Foglie d’Oro can support professionals working on projects from the initial brief all the way to the installation, not limiting itself to producing but also providing its own original technical and creative contribution to their clients.
What are the latest trends you’ve noticed in your client’s requests?
In a constantly changing market for luxury wood floors, we are seeing more demand for products with a contemporary look as well high design values and craftsmanship. The combination with different materials, such as brass, steel, marble and stone is also a growing trend.
As a result of its constant research and innovation, Foglie d’Oro is always developing new products. The range of colours and finishes is continually expanding to include a wide selection of contemporary colours, from natural soft greys to sophisticated dark fumed options. Products such as Matita and Azalea incorporate elegant brass and Mable inlays, which redefine the idea of floor as another element of decoration.
Why did you want to become a sponsor for the SBID Awards?
We are glad to support the SBID Award not only because it highlights and rewards design excellence all over the world, but also because it represents an important moment for elevating public awareness of design and strengthening the connection between business and design.
Sponsorship for the SBID International Design Awards 2020 is now open.
To find out more about becoming an SBID Awards sponsor next year click here or email [email protected]
Join SBID
Find out more about our flexible membership structure.
By subscribing, you agree to be added to SBID’s mailing list. As an industry’s standard bearer organisation, we strive to bring you the most up to date news and access to exclusive industry content through our various newsletters.
First Name
Last Name
Email Address
I accept the SBID Terms of Use