Cansel Seymen, Founder & Creative Director at CS Design Studio, has given her insights into the industry.
My journey into design began with a sensory obsession. As a young girl, I fell in love with a vintage Ikat fabric at a Turkish market, which became the first cushion in my bedroom and my first lesson in the power of textiles. This early passion for layers and natural materials eventually led me to the world of high-end luxury, where I spent years honing my craft at Harrods Interior Design, David Collins Studio, and Finchatton.
These prestigious houses trained me to settle for nothing less than exceptional quality. At CS Design Studio, I carry that standard forward, working exclusively with high-end materials and artisanal finishes. My signature style is 'Contemporary Classic'—I believe in creating rooms with an easy, timeless flow rather than spaces that feel overwhelming or trend-driven.
Living in London, I’ve learned that the city’s grey light needs warmth, but I prefer a 'less is more' approach to colour. Instead of saturating a whole room, I introduce color as a thoughtful splash—perhaps through bespoke trimmings, vibrant cushions, or a stunning piece of artwork.
For me, design is about bridging the gap between a building's historic soul and innovative luxury. I am constantly sourcing new products and building relationships with my clients to ensure their homes are not just beautiful, but are dignified, high-quality 'envelopes' for the memories they will create there.
For as long as I can remember, I have seen the world through a different lens—I don’t just see a room; I see its potential to shape the people within it. Even as a child, I was constantly experimenting with layouts and reimagining upholstery, fuelled by the belief that our surroundings are deeply intertwined with our character. I chose this profession because design is my life’s calling; it is where my love for textures, layers, and natural materials meets the discipline of architectural integrity. There is a unique joy in the instinctive process of sourcing the perfect elements to give a space its soul and ensuring every detail meets a high standard of quality. Ultimately, I wanted to build long-lasting relationships with my clients, turning their homes into 'living canvases' that offer a timeless, contemporary-classic flow.
What I enjoy the most is the tactile journey of sourcing and the artistry of putting a scheme together. There is a profound magic in layering textures, colours, and high-quality materials to see a vision come to life. However, the most rewarding part of the process is the collaboration with my clients. I truly value their involvement and feedback, as it ensures the design is deeply personal to them. When a client’s insight meets my professional eye, everything sits beautifully in the room. This synergy allows me to create spaces that aren't just aesthetically pleasing, but are a perfect, contemporary-classic reflection of the people who call them home.
The most memorable highlight of the past year has been the rapid success of CS Design Studio and the incredible trust our clients have placed in us. While the first year for any new company can be a challenge, we were thrilled to complete two luxury apartments in Mayfair that both sold before they even reached the market. For me, this was a defining moment; it was the ultimate validation that our aesthetic and commitment to quality truly resonate with the high-end London market. Seeing our vision translate into such immediate commercial success has been incredibly rewarding. It confirms that we deeply understand what our clients are looking for: a perfect balance of historic soul and modern, effortless luxury.
My favourite projects are those that bridge the gap between a building's historic soul and the demands of modern living. Whether restoring a listed London townhouse or designing a sophisticated new development, I find it incredibly rewarding to honour architectural integrity while introducing a fresh, intuitive flow. Having led high-profile projects in both the city and the English countryside, I also love marrying rural heritage with a more current, refined sensibility.
However, the best results stem from a client relationship built on complete trust. When a bond is established through transparency—where a client eventually says, "you decide"—it unlocks our highest creativity, allowing us to deliver a home that truly surpasses expectations.
The most challenging aspect of interior design is the delicate dance between vision and reality. It begins with translating a design intent into technical drawings, which then face the practical scrutiny of contractors, site limitations, and strictly allocated budgets. Bridging the gap between a high-end concept and a tangible result within financial constraints is a significant hurdle that requires constant problem-solving.
Despite these pressures, we pride ourselves on protecting the integrity of our original vision. We view site constraints not as roadblocks, but as opportunities to refine the design. By working closely with contractors and maintaining a clear focus on the "Contemporary Classic" aesthetic, we ensure that any necessary adjustments are minimal. Our goal is always to deliver the best possible outcome where the final space looks exactly as intended, proving that luxury and high quality can be achieved even within the complexities of a challenging budget or build.
If I could go back, I wish I had spent more time formally studying fine art. While my technical training and experience in renowned studios have been invaluable, I’ve come to realize that art is the ultimate soul of an interior. Understanding the true power of a piece—how its scale, colour, and texture can completely shift the energy of a room—is a field of study that never ends.
In my work today, I see art not just as a finishing touch, but as a vital layer that defines a home’s character. I am constantly learning and exploring the art world now but having that deeper academic foundation early on would have been a beautiful advantage. It has certainly influenced why I now prioritise building such 'artful' and textured layers into every contemporary-classic scheme I create.
My one tip for aspiring designers would be to stay bold and relentlessly curious. This industry moves quickly, so you must keep sourcing, keep meeting new people, and never stop learning. Growth only happens through action. Most importantly, build a thick skin; resilience is just as important as creativity.
Never let criticism of your work discourages you. Instead, view every project as a stepping stone. In this field, you grow with every space you complete, and your next project will always be better than your last because of the lessons you learned. Treat every challenge as an opportunity to refine your 'eye' and your process. If you remain persistent and keep pushing your own boundaries, you’ll find that your unique style eventually speaks for itself. Don't be afraid to make mistakes—they are often the best teachers on the path to becoming a master of your craft.
The industry is entering a transformative era of "conscious luxury." While the current economic climate presents challenges, it is also driving a shift toward a more thoughtful, sustainable future. We are seeing a powerful focus on ethical materials and reuse—a "green" approach where a project’s value is defined by its environmental footprint as much as its aesthetic.
At CS Design Studio, we’re excited by how AI can support this shift. It helps clients explore materials and visualise layouts quickly and accurately, while also streamlining administration, ordering, and project coordination. By improving precision, these tools can also help reduce waste.
I believe the year ahead will be defined by this balance of innovation and responsibility—using technology to create timeless spaces that respect both our clients’ time and the wider environment.
Being accredited by the SBID is a true honour and a significant milestone for CS Design Studio. To be recognized by such a prestigious society—one known for its exceptionally high professional standards—provides a sense of validation that is deeply rewarding. It signifies that our commitment to quality, integrity, and aesthetic meets the rigorous benchmarks of the global design community.
Beyond the prestige, I am most excited about the sense of belonging to a network of like-minded professionals. I am looking forward to engaging with the SBID through their events and CPD programs to continue my growth as a designer. Being part of this recognized society ensures that we stay at the forefront of industry innovation and excellence. It is more than just a title; it is an inspiration to keep pushing the boundaries of luxury design while upholding the professional values the SBID represents.
About CS Design Studio
At CS Design Studio, a home is more than a refined address; it is a living canvas where modern life thrives. Founded by Cansel, whose distinguished background includes David Collins Studio, Finchatton, and Harrods, the studio brings an instinctive eye for detail to every bespoke residence. Our signature style captures the unique spirit of London living, elegantly blending historic soul with contemporary comfort. Informed by European artisanal excellence and a global perspective, we bridge the gap between tradition and tomorrow. We honor architectural integrity while embracing modern innovation, creating timeless, dignified spaces that redefine the boundaries of luxury for today’s lifestyle.
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Caroline Roles, Design Principal at Spectrum Workplace, has given her insights into the industry.
I’ve wanted to be a designer for as long as I can remember. Growing up, I was always creating—whether that was making things by hand or painting—and I naturally became interested in interiors through helping my dad decorate our homes. That early exposure made me aware of how a space can change how people feel and live. Over time, that creative instinct combined with my enjoyment of problem-solving, led me to pursue interior design as a career.
What I enjoy most is the balance between creativity and functionality. I love the conceptual stage—developing ideas, materials, and palettes—but equally, I enjoy resolving the practical challenges that come with delivering a project. Ultimately, the most rewarding part is transforming a space so it not only looks good but works better for the people using it. I enjoy the process of understanding a client’s needs and translating that into a thoughtful, functional design.
Over the past year, leading the design team at Spectrum Workplace has been a real highlight. Seeing projects come together collaboratively and watching the team grow and develop has been incredibly rewarding. I tend to take a supportive and empathetic approach to leadership, so creating an environment where individuals feel understood, valued, and able to contribute has been particularly important to me. Delivering workplace environments that genuinely improve how people work and interact stands out as a key achievement— The Southern Co-operative Ltd project is a perfect example of this—but equally, seeing the confidence and capability of the team grow along the way has made it especially memorable.
I particularly enjoy workplace projects because they have such a direct impact on people’s daily lives, with real opportunities to influence wellbeing, productivity, and culture through design. An excellent showcase of this is our workplace transformation project for Gen II Fund Services, LLC. That said, having worked across residential, hospitality, education, and public sectors, I value the variety each one brings, as every sector presents different challenges and keeps the work fresh.
Balancing creativity with constraints is always a challenge—whether that’s budget, time, or technical limitations. Managing client expectations while maintaining design integrity can also be complex. As a Design Principal, another challenge is ensuring consistency and quality across multiple projects while supporting and leading a team.
I think understanding just how much of the role involves coordination, communication, and problem-solving—not just design—would have been useful early on. Interior design is as much about managing people, processes, and details as it is about creativity.
Stay curious and keep creating. Develop your creativity outside of work as well as within it. But also build strong organisational and communication skills as being able to turn ideas into reality is what sets a good designer apart.
I think the interior design industry will continue to focus strongly on wellbeing, flexibility, and sustainability, particularly within workplace design. Spaces need to work harder than ever, supporting different ways of working while also creating meaningful experiences that draw people in. Offices are increasingly being designed as destinations for collaboration and focus work, with hybrid working, and hospitality-led experiences shaping the brief.
Being an SBID Accredited Interior Designer and Design Practice is a great achievement, and represents a commitment to professionalism, quality, and continuous development. It’s an important benchmark that demonstrates credibility within the industry and reassurance for clients that they’re working with a qualified and experienced designer.
About Spectrum Workplace
Spectrum acts as a strategic partner, guiding your organisation through the full workplace journey from initial brief to successful occupation. We work closely with leadership and staff to define how your workplace should support your business, building a clear, aligned brief from the outset. Our integrated approach combines strategy, design and delivery, supported by ongoing cost validation, governance and technical coordination to reduce risk and maintain control. Throughout the process, we engage your team and manage all aspects of delivery, ensuring the workplace is not only delivered efficiently, but fully adopted and performing from day one.
You can spend thousands on a bedroom renovation and still end up with a room that never feels quite right. It is a paradox many homeowners quietly struggle with: the presence of too much furniture, insufficient storage, dominating wardrobes, and harsh lighting. You may have beautiful finishes, yet absolutely no sense of calm.
In modern London homes, bedrooms are expected to do more than ever before. They are no longer just places to sleep; they are multi-functional spaces for switching off, dressing, reading, working, and storing everyday life. So, how do you design a bedroom that feels calm without sacrificing practicality?
That was the exact challenge presented to Oraanj Interior Design during the turnkey renovation of a prestigious Kensington & Chelsea residence. The brief was deceptively simple: create a master bedroom that felt elegant, calm, and luxurious, while incorporating significant storage and maintaining a strong sense of spatial openness. The result is a room that feels beautifully effortless, but behind that simplicity lies a series of highly considered, deeply technical design decisions.
According to Rachana Gupta, Founder of Oraanj Interior Design, one of the biggest mistakes made during high-end renovations is the assumption that luxury comes from adding more, more finishes, more statement pieces, more furniture, and more decorative details.
“In reality,” Gupta explains, “luxury often comes from editing. The calmest spaces are usually the ones where every detail has been considered and unnecessary visual noise has been removed.”
In the Kensington project, the primary challenge was balancing extensive storage requirements without making the room feel physically heavy. The clients needed highly practical wardrobe space for daily living, but they also required the bedroom to act as a restorative retreat to decompress after a busy day. This is where meticulous spatial planning took precedence over mere decoration.
Most bedrooms suffer from the same fundamental flaw: storage is treated as an afterthought. A wardrobe is placed here, a chest of drawers there, and perhaps extra shelving is added once things begin overflowing. Over time, even the most beautifully decorated bedrooms begin to feel visually crowded.
For this project, Oraanj approached storage holistically. Rather than treating wardrobes as separate, bulky pieces of furniture, the team designed bespoke joinery that became an integrated part of the room’s architecture. Floor-to-ceiling wardrobes were carefully woven into the layout, maximising vertical storage without interrupting the flow of the room. Smoked glass sections with soft internal lighting were utilised to break up the solid mass, softening the visual weight of the cabinetry while maintaining a sophisticated, understated aesthetic.
The goal was simple: when you enter the room, your first impression should be calmness, not storage.
Can a bedroom actually feel restful while still functioning as a practical dressing and storage space? The answer lies in the design choices that people rarely notice consciously.
In the Kensington suite, furniture placement was intentionally restrained. Generous circulation space around the bed was preserved, and visual clutter was strictly reduced. By keeping the palette soft and cohesive, nothing in the room feels oversized or unnecessarily dominant.
“There is something powerful about walking into a room that immediately allows your mind to slow down,” says Gupta. “Bedrooms should fundamentally support wellbeing. If the room feels visually busy, people often feel unsettled without fully understanding why.”
Many homeowners underestimate the role lighting plays in spatial perception, often treating it as the final decorative touch. In reality, lighting is an architectural tool that completely alters the atmosphere. Poor lighting can make even the most expensive interior design feel flat or clinical.
For this master suite, Oraanj implemented a layered lighting scheme to create flexibility throughout the day. Warm ambient lighting softens the room in the evening, while integrated wardrobe lighting improves functional practicality without flooding the room with harsh brightness. Decorative bedside lights introduce intimacy, and discreet ceiling lighting supports practical daily use. The effect is subtle but powerful, transitioning the room from an energising morning space to a restorative evening sanctuary.
While luxury interiors are often associated with high-gloss materials or dramatic statements, the most sophisticated homes are increasingly embracing the quiet power of texture. In this bedroom, richness is achieved through layering tactile materials rather than overwhelming the eye with loud patterns.
Soft, oversized upholstery behind the bed introduces immediate comfort. Timber finishes bring organic warmth, while subtle metallic details add necessary depth. Muted tones of taupe, stone, and warm beige create a seamless continuity across the room. This careful layering provides warmth without clutter—an approach that feels especially timeless in London’s historic properties.
Like many high-end London properties, this home came with architectural complexities. Sloped ceilings and unusual geometry can easily make bedrooms feel awkward or difficult to furnish. Rather than fighting the architecture, Oraanj designed around it. Custom joinery was used to maximise difficult alcoves, furniture placement preserved the room's natural openness, and lighting was used to soften harder architectural lines. These conscious decisions ensure the room feels deeply intentional rather than compromised.
Ultimately, what makes a bedroom feel luxurious is rarely one dramatic element. True luxury lives in the combination of things working quietly together: effortless storage, warm lighting, balanced proportions, and tactile materials.
For Oraanj Interior Design, successful design is not simply about beautiful aesthetics—it is about how a room actively supports daily life. The best luxury interiors are not the loudest; they are the ones that make life feel beautifully easy.
About Oraanj Interior Design
Luxury Interior Design in London for Residential and Commercial Projects delivered through a structured, technical, and design-led approach. As an award-winning Interior Design Company, Oraanj Interior Design creates refined, high-performance interiors for homes, offices and hospitality spaces across London and international locations. Our approach combines creative vision with technical expertise, ensuring every project is both visually compelling and practically deliverable. From concept to completion, we focus on space planning, interior architecture, lighting design, and bespoke detailing to achieve clarity, balance, and long-term usability. With expertise in technical drawings, procurement and turnkey high end interior design projects, we deliver fully coordinated, build-ready solutions, ensuring seamless execution and a refined, high-end result.
Jan Metcalfe-Barnett, Founder & Interior Designer at Fusion Interior Design, has given her insights into the industry.
Jan’s path into interior design was shaped by a passion for creativity and well-crafted spaces rather than a conventional route. After early roles in childcare and banking, a move to Ireland saw her working in a furniture and antiques showroom, where she developed a strong appreciation for craftsmanship and curated interiors.
Returning to London in the early 1990s, Jan gained hands-on experience within a leading interior design practice while completing formal training, building a solid foundation in high-end residential design.
She went on to join Roomservice Furnishing as a design manager, creating showhomes for major UK housebuilders and refining her ability to design aspirational yet practical interiors.
In 1999, Jan founded Fusion Interior Design. With over 25 years’ experience, she has since transformed hundreds of homes, creating spaces that are thoughtful, functional, and tailored to how her clients live.
For me, it was never just about how a space looks — it was about how it feels to live in. Early on, I realised that thoughtful design has the power to completely change how someone experiences their home day to day. I was drawn to the idea that good design isn’t just aesthetic, it’s practical, emotional, and deeply personal. That’s what has kept me in the profession for over 25 years.
Without question, it’s the problem-solving. Most clients come to us not because they want something “pretty,” but because something in their home isn’t working. I enjoy unpicking that — understanding how they live, where the frustrations are, and then creating a layout and design that resolves it. Seeing that moment where a client says, “That’s exactly what we needed” — that’s the most rewarding part.
Being selected as a finalist in the Epsom & Ewell Business Awards was a real highlight. We’ve always positioned ourselves as a grounded, client-focused studio rather than chasing recognition, so to be acknowledged in that way felt meaningful.
We particularly enjoy working on renovations and extensions at the planning stage — before anything is built. That’s where we can add the most value. Often, architectural drawings don’t fully consider how a space will function day-to-day, so we step in to refine layouts, improve flow, and help clients properly visualise their space through 2D plans and 3D visuals.
That early stage is where costly mistakes can be avoided, and where the biggest transformation really begins.
One of the biggest challenges is helping clients navigate the sheer number of decisions involved in a project. It can feel overwhelming for them, particularly during renovations. Our role often becomes as much about providing clarity and confidence as it is about design.
Managing expectations around time, budget, and the realities of building work is also key — good communication is everything.
How much of the role is about people, not just design. You’re guiding clients through significant investments in their homes, often during stressful periods. Emotional intelligence, communication, and the ability to simplify complex decisions are just as important as creativity.
Learn how to design for real life, not just for visuals. A beautiful space that doesn’t function properly will never truly succeed. Focus on space planning, flow, and how people actually live — that’s where good design starts.
I think we’ll continue to see a shift away from purely aesthetic-led design towards more practical, lifestyle-driven interiors. Clients are becoming more informed and want spaces that genuinely work for them — not just something that looks good in a photograph.
There’s also a growing appreciation for planning properly before building, particularly with rising costs. That early design stage is becoming more valued, which is something we strongly advocate.
Alongside this, sustainability is becoming an increasingly important consideration. Clients are more conscious of being planet-friendly — looking to reuse what they already have where possible, recycle responsibly, and invest in environmentally considered products rather than replacing everything unnecessarily. It’s less about fast design and more about thoughtful, long-term decisions that are better for both the home and the environment.
Accreditation with the Society of British and International Interior Design represents credibility and professionalism within an industry that isn’t always regulated. It reassures clients that they are working with a qualified, experienced designer who works to recognised standards.
For us, it aligns with how we’ve always approached our work — considered, professional, and focused on delivering real value to our clients.
About Fusion Interior Design
Fusion Interior Design is a Surrey-based studio specialising in thoughtfully planned homes that balance practicality with refined design. With over 25 years’ experience, we support homeowners through every stage of the design process — from single-room schemes and layout planning to full-scale renovations. Our expertise lies in intelligent space planning, resolving layout challenges before work begins. Through clear 2D plans and realistic 3D visuals, we give clients the confidence to move forward without uncertainty. Whether you need focused guidance for one space or a complete design service, we create interiors that feel cohesive, functional and enduring — designed for real life, not just appearance.
It’s entirely possible to design a beautiful home by focusing on the interiors first and thinking about the garden later. In many cases, that’s exactly how projects evolve. At Decorbuddi, more than 90% of our work is rooted in interior design, and it’s where most clients naturally begin: rethinking layouts, improving flow, and creating spaces that better reflect how they live.
However, what we’ve observed over time is that when the garden is at least considered early on, even at a very light-touch level, the overall result often feels more cohesive and better resolved. This isn’t about doing everything at once, or shifting focus away from the interiors, but about allowing the outside space to quietly inform key decisions inside.
Often, it starts with spatial flow. As we reconfigure interiors, we’re not just thinking about how rooms connect to one another, but how the home connects to the garden. The positioning of doors, the alignment of thresholds, and the natural routes in and out of the house all play a role. When these elements are considered together, movement flows and the transition between inside and out a seamless aspect of the design enhancing each element.
This naturally extends into how a home is used. Kitchens, dining areas and family spaces often have a direct relationship with the garden, particularly in homes designed for entertaining or family life. By understanding how the outdoor space might function - whether that’s dining, relaxing, or simply providing a visual backdrop- we can make more informed decisions about interior layouts. Even without a fully developed garden scheme, this awareness helps ensure the home works as a whole.
There is also a quieter, but equally important, impact on light and outlook. A garden is not just something you step into; it’s something you see and experience from within. Thinking about planting, levels or focal points early on allows us to position glazing and interior features more deliberately, maximising natural light and shaping views that enhance the atmosphere of a space. In this way, the garden becomes part of the interior experience, even when you’re indoors.
From a design perspective, early consideration opens up opportunities for a more unified aesthetic. Materials, tones and textures can be subtly echoed - flooring that extends towards a terrace, finishes that relate to external elements, or a palette that flows naturally between the two. It’s not about matching everything exactly, but about creating a sense of continuity that makes the home feel calm and considered.
Alongside these design benefits, there are practical advantages that are easy to overlook. In many properties we work on in London, access is constrained, and garden materials often need to pass through the house. If structural landscaping - such as levelling a patio or forming terraces - is left until after the interiors are complete, it can introduce unnecessary risk and disruption. Addressing these elements earlier in the process can help protect finished spaces and simplify the build.
Similarly, coordinating internal floor levels with external ground levels is far easier when both are part of the same conversation. When left too late, this can result in awkward steps, compromised thresholds or drainage challenges. When considered early, it allows for those seamless transitions that clients increasingly value, where indoor and outdoor spaces feel naturally connected.
Another layer to this is the integration of services. Lighting, drainage, and even power for outdoor features can be aligned with the interior scheme from the outset, rather than retrofitted later. This not only leads to a more refined end result but can also avoid unnecessary cost and disruption as the project progresses.
Of course, not every client wants to complete their garden at the same time as their interiors, and that’s completely understandable. What we often suggest at Decorbuddi is simply developing an awareness of the garden early on - sometimes as a high-level plan that can be implemented in phases. This approach helps to future-proof the project, ensuring that when the garden is eventually realised, it feels like a natural extension of the home rather than something separate.
Our role, first and foremost, is to create interior spaces that look beautiful, functional well and are deeply personal to the people who live in them. When the relationship between inside and out is considered - even in a subtle way - the impact on the interior can be significant. Interiors feel fresher and more spacious, views are more impactful, and the home as a whole becomes more connected.
At Decorbuddi, we don’t see this as a rule, but as an opportunity. An opportunity to enhance the interior by considering the wider context in which those interiors sit. And when that happens, the results tend to speak for themselves.
About Decorbuddi
Decorbuddi creates thoughtful, original design that transforms the quality of everyday life. Blending expertise with a warm, flexible approach, we tailor each project to our clients’ individual needs - from focused design consultations to complete interior and garden renovations. With a London based central studio, regionally based designer team and a trusted network of skilled trades, we deliver carefully managed turnkey projects across the UK and internationally, ensuring every element works together seamlessly.
Maria Benaki, Founder & Interior Designer at Studio Benaki, has given her insights into the industry.
Born and raised in Greece, I moved to the UK to further my studies before building a career in civil engineering. My professional journey began in the energy industry, where I spent over a decade working as a civil engineer on offshore development projects — a career that sharpened my analytical thinking, technical rigour and project management skills.
Driven by a lifelong passion for design, architecture and the arts, I went on to retrain at the prestigious KLC School of Design, a turning point that united my creative sensibility with my engineering background in a way that felt entirely natural.
Shortly after completing my diploma, I founded Studio Benaki — a London based interior design studio with a vision to create deeply personal, expressive and highly functional spaces for residential and commercial clients across London and in Greece.
The decision to change careers and work in the interior design industry grew naturally within me. Very early in my civil engineering career, I felt a strong urge to combine my creativity with my technical background, analytical thinking and site expertise. I have also always admired people who felt fulfilled through their work, and that simple observation sparked my own career change journey. Having lived away from my home country for many years, I also came to understand just how important it is for spaces to truly feel like home — and how powerful good design can be in creating that sense of belonging, wherever you are in the world.
What eventually drew me to make the transition was the understanding that residential interior design has the power to genuinely change how people feel in their everyday lives — bringing a little of their heart, their history and their personality into spaces that are both functional and timeless. That conviction led me to retrain at London's KLC School of Design and ultimately found Studio Benaki in 2025.
There are many aspects of interior design that I find rewarding. But if I had to choose, it would be the spatial planning phase. The stage where functionality is at its most critical and where my civil engineering instincts truly come alive. I find myself imagining people moving through the spaces, living in them, using them at different times of day. How does a family flow through a kitchen in the morning? How does a room need to work differently in the evening? Getting that spatial logic right is the foundation on which every timeless, functional interior is built, and it is one of the things my engineering background equips me particularly well for. There is something deeply satisfying about solving a complex spatial challenge beautifully and seeing it transform how a client lives in their home every day.
Without question, it has been founding Studio Benaki and delivering my first projects under the studio name. Building a London interior design practice from the ground up — developing the philosophy, the process and the identity — has been both challenging and deeply fulfilling. Seeing the studio take shape, working with wonderful clients and receiving such a warm response from the design community has been incredibly encouraging.
This first year has reinforced my belief that great interior design always comes back to the same principles: listening carefully, designing with purpose and delivering spaces that genuinely improve how people feel every day. It has been the most rewarding chapter of my career so far — and very much just the beginning.
I am drawn to challenging briefs. Homes that are dated, spatially inefficient or underperforming, where careful spatial planning can genuinely transform how a space flows and functions. There is something deeply satisfying about taking a residential interior that is not working and reimagining it entirely, creating something timeless and functional from what was once frustrating or overlooked.
It is also wonderful when clients ask me to incorporate sentimental pieces, heirlooms and art into their interiors. You know instantly that the spaces will be deeply personal and expressive — rooted in real lives and real stories. That connection between design and personal narrative is at the heart of the Studio Benaki approach, and it is what elevates a beautiful interior into a truly meaningful home.
I also have a deep love for historical buildings. There is something unique about discovering the history of an old building, understanding the lives that once occupied the space and reimagining it for the present and the years to come. That dialogue between past and present — honouring what came before while creating something that feels entirely alive today — is one of the most rewarding aspects of residential interior design.
One of the most consistent challenges is balancing creative ambition with real-world constraints — budget, timeline, structural limitations and the practical realities of a live building. Clients often arrive with inspiring references and a clear vision, and part of my role at Studio Benaki is to honour that vision while navigating what is genuinely achievable. That combination of creative problem-solving and technical precision is where my engineering background proves invaluable.
Managing expectations with honesty and clarity is something I take very seriously. A good interior designer does not simply say yes to everything — they find the best possible solution within the constraints and communicate that process transparently, ensuring the result is always timeless, functional and deeply personal to the client. Building that trust, from the very first consultation through to the final touches of a completed home, is the foundation on which every successful interior design project is built.
The first thing that comes to mind is that building a successful interior design practice takes time, patience and trust — and that is something worth embracing rather than rushing. A studio built on genuine relationships, careful work and clients who love their homes will always outlast one built on volume and speed. That is the foundation Studio Benaki is built on.
I also wish I had understood earlier how much of interior design is about project management, communication and relationships — not just creative vision. The ability to coordinate trades, manage timelines, handle procurement and keep a client calm and confident throughout a complex process is equally critical to delivering timeless, functional interiors. My civil engineering background helped me enormously here, but I think many designers entering the profession underestimate the operational side of the work. Great interior design is as much about the process as it is about the result.
Learn to listen before you design. The most beautifully executed residential interior will fall flat if it does not truly reflect the person living in it. Before reaching for the moodboard, invest real time in understanding your client — how they move through their home, what they find stressful, what brings them joy, and what home means to them emotionally.
Design rooted in that depth of understanding will always feel more personal, more considered and more lasting than design led by trends or aesthetics alone. That human connection is what transforms a beautiful space into a truly meaningful one — and it is the quality I would encourage every aspiring interior designer to cultivate from the very beginning.
Clients are becoming increasingly discerning — not just about aesthetics, but about the full experience of working with an interior designer. They want clarity, transparency and a process that feels calm and collaborative. Studios that invest in genuine relationships, structured processes and honest communication will be the ones that thrive.
Technology and artificial intelligence are also reshaping how designers work, and I think it is important to embrace the tools that genuinely enhance the design process — from spatial planning software to visualisation tools that help clients see their future home more clearly. That said, I firmly believe the most meaningful aspect of residential interior design will always remain deeply human. No algorithm can replicate the understanding that comes from sitting with a client, learning their story and translating that into a bespoke interior that feels truly personal.
It means a great deal, particularly at this stage of building Studio Benaki as a London interior design studio. SBID accreditation represents a commitment to professional standards, ethical practice and continuous development — values that are absolutely central to how I work across every residential and commercial interior design project.
For clients making a significant investment in their home, it offers genuine reassurance that they are working with a qualified interior designer who is accountable, professional and part of a respected industry community. For me personally, it is also a mark of belonging to a profession I care deeply about. Interior design has the power to profoundly change how people feel in their everyday lives and being part of an organisation that champions and upholds those standards is something I am genuinely proud of.
About Studio Benaki
Studio Benaki is a London-based interior design studio specialising in residential projects in London and Greece. With a focus on contemporary design, the studio crafts deeply personal, expressive and highly functional homes. From full renovations to thoughtful one-room transformations, each project is approached with warmth, care and a deep respect for both the architecture and the people who inhabit it. What makes Studio Benaki distinct is the way it bridges heritage, craftsmanship and clarity of execution. Drawing on Maria’s background in civil engineering and a rich cultural perspective shaped by life in both Greece and the UK, founder Maria Benaki brings a rare combination of creative intuition and practical expertise into her projects.
Recently, Deirdre Hayes, Founder of Studio Hayes, has been speaking with operators exploring the US market. Hawksmoor and Sexy Fish have helped demonstrate the appetite for UK hospitality in the US, while Dishoom's planned New York opening suggests confidence in the market is still growing. Competitive socialising concepts such as Flight Club and Electric Shuffle have also shown that the model can scale successfully in the US. I worked in-house on US projects for several years, leading interiors for Flight Club's expansion into the American market and overseeing the rollout of Electric Shuffle from its first US site onwards. It gave me a direct view of the commercial reality of delivery across different markets, not just from a design perspective but from an operator perspective too. Having worked across a range of US markets, what follows are some of the insights I gained from that experience.
Many operators begin a US expansion conversation with the brand and the city, but not every market presents the same level of opportunity or complexity. For some, faster-growth US markets may offer a more accessible first step than cities such as New York or LA, where costs, competition and delivery complexity can all be higher. Market selection often needs as much strategic thought as the concept itself.
What became clear on projects was how long it could take to find the right site, and how much site selection shaped everything that followed. The building stock in US cities can be quite different from what UK brands are used to. In the locations likely to be targeted by operators, the available space is often in newer mixed-use developments, with floor-to-ceiling glazing, larger open footprints and less built-in character to draw from.
Many UK venues benefit from the texture and spatial character of older buildings. In newer US shells, that backdrop is often absent, so the interior has to work harder to create warmth, depth and atmosphere. This becomes even more challenging where full-height glazing is present, as it changes how a space feels and performs. Light is harder to manage, intimacy is harder to achieve, and the right atmosphere may take more work to create. For competitive socialising concepts, it can also affect technology, projection and other digital elements that rely on controlled light levels.
Brand adjacencies play a part too. The surrounding operators and uses influence footfall, perception and overall fit. If a similar offer has already found traction nearby, that can give greater confidence in the location.
Including a design feasibility review as part of due diligence is worthwhile. Floor space, column grid and glazing all have a bearing on how the space functions and performs, and the commercial impact can be significant. The lease process can add to this complexity, particularly where landlord design approvals are required at several stages.
The brands that perform well in the US have a clear grasp of their own DNA. They know what is fundamental to their concept and what can be adapted thoughtfully to suit a new market, a different building type and different guest expectations.
Bar seating was one of the clearest examples of that for me. In the US, bar seats are often used for full dining occasions, not just drinks or waiting for a table. That makes the bar a more important part of the guest experience and affects how it should be planned, from comfort and proportions to service and food delivery. If it is not considered at planning stage it may never perform as well as it should.
Scale presents its own challenges. US sites often offer larger footprints and different spatial conditions from what operators may be used to at home. An interiors scheme that reads well in one setting can land very differently in another. Layout, lighting, acoustics and circulation all need to be reviewed carefully, particularly for competitive socialising concepts where activity, dining, bar and technology all need to work together.
The ones that translate best feel rooted in their location rather than simply transferred into it. That comes from making the right adaptations from the beginning, so the result is a concept that feels integrated, commercially sound and true to what made it successful in the first place.
Once a site is secured, the delivery process may feel broadly familiar. In practice, however, US projects often require more time for documentation, approvals and permitting ahead of construction. Permitting often needs to be treated as a programme stage in its own right, as timelines and requirements can vary significantly between cities and jurisdictions. Local code input can help teams identify compliance, fire life safety and accessibility requirements before they become a source of delay, redesign or added cost.
Construction costs in major US cities are higher than in the UK, so it is worth building in additional contingency. Labour structures and local requirements can all affect cost and programme. Joinery is worth resolving sooner rather than later, as some operators prefer to work with UK makers who know the brand and understand the level of quality and detail expected, while others source locally for speed, simplicity or programme reasons. The decision should be measured against quality, lead times, shipping, customs and the current tariff landscape. Lighting warrants the same consideration: some operators may want to work with UK suppliers to maintain consistency in look and quality, but fittings still need to be suitable for the US market and aligned with the relevant technical requirements. Clear documentation and change control can make a significant difference as the programme progresses, especially when multiple teams and time zones are involved.
Many operators will manage at least part of a US project from the UK, so the time difference needs to be factored into resourcing planning. From my own experience, even small decisions could take longer across time zones, and if UK projects were running at the same time, it often meant switching between different markets, priorities and working rhythms while also covering more than one role.
For some operators, a short-term relocation during key stages of delivery may make sense, so someone from the home team is on the ground when decisions need to be made quickly.
In the US, the equivalent of snagging is usually referred to as a punch list. The principle is similar, but the closeout stage is often more formal and closely tied to documentation and final payment. Defining what “done” looks like before construction, in terms of finish, sign-off and handover requirements, helps avoid ambiguity at a stage when time and goodwill can both be in short supply. A post-opening review is worth allowing for once the venue is in use, when lighting, acoustics and service flow can be tested under real operating conditions.
No project is ever completely plain sailing. There are long days, late phone calls, problem solving on site and points when delivery can feel relentless. But there is a moment when the project starts to turn a corner. Joinery is fitted, refinements are made and details that have existed on paper for months begin to emerge in the built space. The scheme reveals itself and the pressure lifts. In those quieter moments on site, as the build team resolves the last few details, the outcome becomes more tangible. In the end, that is the part people remember: not the approvals or paperwork, but the atmosphere, the detail and the experience of a space carefully brought to life.
The US remains an exciting market for hospitality brands. American guests have a real appetite for what UK brands often do well: bringing more than a menu, with a distinct identity, rich storytelling, design confidence, attention to detail and a sense of occasion that makes the experience worth seeking out.
What often separates a venue that opens well from one that struggles is not the offer itself, but the level of preparation behind it: understanding the market before committing to a site, building the right team from the start and going into delivery with realistic expectations.
This is where UK hospitality can be especially effective. At its best, it combines a clear design point of view with good food and drink, thoughtful detailing and a well-considered guest experience. With the right groundwork in place, more brands can succeed in the US. The venues that feel effortless are usually the result of good decisions made early, long before the doors open.
About Studio Hayes
Studio Hayes is a London-based, director-led interior design consultancy specialising in commercial interiors, including hospitality, leisure, and retail environments. With over eighteen years of experience across Ireland, the UK, USA, and Australia, the studio delivers distinctive interiors that balance creativity with commercial insight. Every project is overseen at director level from concept through to completion, ensuring consistency, quality, and a deep understanding of each client’s vision. Studio Hayes partners with brands and individuals to create spaces that are purposeful, beautifully crafted, and designed to connect people, from small refurbishments to large-scale hospitality rollouts and unique one-off projects.
Dean Sutton, Managing Director of Wakefields of London, has given his insights into the industry.
Wakefields partners with interior designers, architects and homeowners to ensure technology is seamlessly integrated from the outset. Our approach protects and enhances the design vision, avoiding compromise and unnecessary visual impact. From lighting control and automated shading to audio, cinema and whole-home systems, every element is carefully considered to support how a space looks, feels and functions. We simplify complexity, guide decisions and deliver systems that are intuitive, reliable and discreet — creating homes where technology doesn’t compete for attention, but quietly enhances wellbeing, connection and everyday living. We call it Technology for Living Beautifully. Alongside London and the Home Counties, Wakefields also operates regional centres in Manchester and Newcastle.
Wakefields was founded in Newcastle over 25 years ago by Martin Wakefield, built on a reputation for delivering high-performance, design-led technology systems. As demand has grown, the business has expanded into London and Manchester, allowing us to support projects nationally while maintaining the same level of care, detail and client focus that defined the company from the beginning.
One of our core specialisms is lighting control and integration — something we see as fundamental to any well-considered design. Both natural and artificial light shape how a space is experienced, influencing mood, materiality and longevity.
Clients invest heavily in finishes, yet often overlook how uncontrolled daylight can cause glare, discomfort or long-term degradation. By integrating automated shading, drapery and intelligent lighting, we ensure light is carefully managed throughout the day — enhancing both the aesthetic and the lived experience.
Beyond lighting, we integrate entertainment systems such as audio, cinema and media spaces in a way that supports the design rather than competing with it. We work across a wide range of manufacturers, allowing us to curate the right solution for each project — not simply supply what’s available.
Ultimately, our approach is people-led. We begin with how clients want to live, then shape the technology around that — not the other way round.
We provide a vital bridge between design intent and everyday living. Our value often becomes most apparent after completion — when clients experience how intuitive, effortless and considered their home feels. Well-integrated technology reduces cognitive load, simplifies daily routines and enhances key moments — whether that’s relaxing, entertaining or spending time with family. As an industry, there is growing awareness around wellbeing, particularly in areas such as lighting. We see this as a natural evolution. When thoughtfully designed, technology can help create spaces of calm, escape and connection — but only when it serves the design, not dominates it.
Our starting point is always the design vision. We take time to understand each space in detail — the aesthetic direction, project timelines, technical constraints and client aspirations. From there, we develop proposals that integrate seamlessly into the scheme, ensuring consistency across every space. Nothing should feel added on or out of place. For more immersive areas such as media rooms or cinemas, we often invite designers and clients to experience these environments in our showrooms. These spaces are frequently underestimated, and first-hand experience helps unlock their full potential. Above all, our relationships are built on trust — clear communication, reliability and consistently delivering on what we promise.
Our expansion into London has been a significant milestone and an exciting step for the business. While still in its early stages, it positions Wakefields as a truly national company, delivering the same level of service and expertise across the UK.
Alongside our presence in Manchester and Newcastle, we are focused on building strong, collaborative relationships that uphold consistent standards and deliver exceptional outcomes for our clients.
Many clients still underestimate what’s possible. For some, a ‘smart home’ means a video doorbell, voice control or a standalone speaker — but true integration goes far beyond that. Education remains a key part of our role: helping clients and designers understand what can be achieved when systems are considered early and holistically.
One clear trend we’re seeing is the shift away from dedicated cinema rooms towards multi-functional entertainment spaces. Clients want high-performance experiences, but within rooms that also support everyday living — from socialising and watching sport to relaxed family time. These spaces are more complex to design, but when done well, they become some of the most valued and enjoyed areas in the home.
We see interior design becoming increasingly experience-led. Clients are placing greater emphasis on how spaces make them feel, not just how they look. This shift naturally brings technology into earlier stages of the design process — particularly in areas such as lighting, shading and integrated entertainment.
There is also a growing expectation for homes to work intuitively, adapting to daily routines without requiring constant input. As a result, collaboration between designers and technology specialists will become even more important in delivering cohesive, well-considered environments. We’re also seeing this shift within the developer market. Show homes are evolving from static spaces into immersive, interactive environments that help buyers experience how they could live — not just what they see.
In a recent project, we integrated lighting and entertainment as part of the sales journey, enabling prospective buyers to engage with the space in a more meaningful way. The result has been a noticeable improvement in viewing engagement, conversion rates and overall ROI for the developer.
As part of our SBID membership, we have developed our first CPD, which is currently under review. Once approved, we’re looking forward to sharing this with members. Our intention is to create a series of CPDs that support designers with clear, practical guidance — helping to avoid common pitfalls, manage costs effectively and ensure projects run smoothly from concept through to completion.
We’re proud to be part of an organisation that represents such high standards within the design industry. SBID’s commitment to professionalism, quality and credibility strongly aligns with our own values. Becoming an Accredited Industry Partner is both a privilege and an opportunity — allowing us to collaborate with like-minded designers and contribute meaningfully to well-considered, beautifully executed projects.
About Wakefields of London
Wakefields works in partnership with interior designers, architects and homeowners to ensure technology is seamlessly integrated from the outset. Our approach protects and enhances the design vision, avoiding compromise and unnecessary visual impact. From lighting control and automated shading to audio, cinema and whole-home systems, every element is carefully considered to support how a space looks, feels and functions. We simplify complexity, guide decisions and deliver systems that are intuitive, reliable and discreet. The result is a home where technology doesn’t compete for attention, but quietly enhances wellbeing, connection and everyday living.
Ray Bohringer, CEO of Studio Vellari, has given his insights into the industry.
The origins of media and cinema seating are typically rooted in the evolution of entertainment spaces and the growing demand for comfortable, high-quality seating in home and commercial venues designed for viewing experiences. Studio Vellari as a brand started designing seats specifically for home media rooms and auditoriums. Over time, the brand evolved by integrating advanced ergonomics, premium materials, and technology such as automation, cup holders, and acoustic considerations, positioning themselves as experts in creating seating that enhances both comfort and the overall viewing experience.
Media and cinema seating enhance interior design projects by combining functional comfort with carefully considered aesthetics that complement the overall space. Well-designed seating contributes to the visual identity of a cinema room, home theatre, or media lounge through tailored materials, colours, stitching, and configurations that align with the wider design concept. These features allow designers to create environments that are both visually cohesive and highly practical, ensuring the space delivers a premium viewing experience while maintaining the desired interior style and atmosphere.
The media and cinema seating sector add significant value to the interior design industry by introducing a specialised category of furniture that combines comfort, technology, and spatial planning. Unlike standard seating, cinema seating is designed specifically for viewing environments, which allows designers to create immersive entertainment spaces such as home theatres, private screening rooms, and media lounges. This sector also supports bespoke design by offering custom finishes, configurations, and integrated features that align with a project’s aesthetic and functional requirements. As a result, it enables interior designers to deliver high-end, experiential spaces that enhance both the visual appeal and usability of entertainment-focused interiors.
Studio Vellari work closely with interior designers to ensure the seating integrates seamlessly with the overall concept and functionality of the space. This collaboration often begins at the planning stage, where we offer guidance on layout, sightlines, spacing, and optimal seating configurations to maximise comfort and viewing quality. Designers can then select from a range of materials, colours, finishes, and stitching options to match the aesthetic of the interior scheme. At Studio Vellari we also support designers with technical drawings, customisation options, and installation planning, ensuring the seating fits perfectly within the room’s architecture and design vision. Through this partnership, designers are able to deliver highly tailored cinema or media rooms that balance style, comfort, and performance.
One of the most significant highlights for the Studio Vellari over the past year has been the continued growth and recognition of our media and cinema seating within both residential and commercial projects, in particular the new ‘state of the art’ AV showroom in Harrods. By working closely with interior designers, architects, and developers, we have been able to deliver tailored seating solutions that elevate private home cinemas, media rooms, and entertainment spaces. This success has been driven by a focus on quality craftsmanship, customisation, and the ability to adapt seating designs to suit a wide range of interior styles.
One of the most noticeable trends in recent client requests is the growing demand for more luxurious and comfortable seating experiences. Clients are increasingly prioritising ergonomic recliners, deeper cushioning, and lounge-style seating that allows them to relax for longer viewing sessions. Features such as motorised reclining, adjustable headrests, and enhanced lumbar support are becoming standard expectations rather than optional upgrades, reflecting a broader shift toward comfort-led entertainment spaces.
Another key trend is the integration of technology within seating. Clients are now requesting features such as built-in USB charging, lighting, app-controlled recline functions, and even temperature control or massage functions.
Design flexibility and personalisation have also become increasingly important. Interior designers and homeowners often look for modular seating systems and hybrid layouts that combine traditional cinema recliners with sofas or chaise-style seating. This approach creates a more relaxed and social environment while still maintaining the performance benefits of tiered cinema seating.
Finally, there is a growing interest in premium materials and sustainable options. Clients are selecting high-quality leathers, velvets, and performance fabrics that provide both durability and a sophisticated finish.
Over the next year, the interior design industry is likely to continue moving toward spaces that prioritise comfort, individuality, and meaningful materials rather than purely aesthetic trends. Designers are increasingly focusing on creating interiors that feel lived-in and personal, where clients incorporate unique pieces, antiques, and handcrafted elements that tell a story.
Technology will also play an increasingly important role, but in a more integrated and subtle way. Smart home features—such as automated lighting, climate control, and responsive environments—are being designed to blend seamlessly into furniture and architectural elements rather than stand out as visible gadgets. This shift reflects a broader trend toward homes that are not only beautiful but also highly functional and adaptable to modern lifestyles.
Overall, the industry is evolving toward more experiential and personalised environments where comfort, sustainability, and technology work together. For designers and manufacturers alike, this means creating solutions that combine aesthetics with performance, allowing spaces such as media rooms, entertainment areas, and home cinemas to become central features of modern interior design.
We are particularly excited about developing new cinema and media seating solutions that respond to the growing demand for highly personalised entertainment spaces. As home cinemas and media rooms become more integrated into modern homes, we are focusing on expanding our range of customisable seating options, including new materials, finishes, and configurations that allow designers to fully align the seating with the overall interior scheme. This approach gives interior designers greater flexibility to create spaces that feel both luxurious and cohesive.
Being an accredited Industry Partner of SBID represents an important recognition of our commitment to quality, professionalism, and collaboration within the interior design community. It demonstrates that we share the organisation’s values of high standards, ethical practice, and innovation in the design industry. For us, it is also a way of reinforcing trust with interior designers, architects, and clients who rely on specialist suppliers to deliver products that meet both aesthetic and technical expectations.
The partnership also allows us to engage more closely with the wider design community, stay connected to industry developments, and support designers in delivering exceptional projects. As a specialist provider of media and cinema seating, being part of SBID helps position our brand within a respected professional network and highlights our dedication to supporting designers with high-quality, tailored solutions for entertainment and media spaces.
About Studio Vellari
At Studio Vellari, we specialise in crafting exceptional interior environments with a distinct focus on private cinemas and media rooms. Drawing on extensive experience delivering some of the world’s most exclusive residential cinema spaces, we design bespoke seating solutions tailored to each client’s vision and lifestyle. Our approach blends refined aesthetics with advanced functionality, ensuring every piece enhances both comfort and performance. From concept to completion, we curate finely crafted furnishings that embody timeless elegance and meticulous attention to detail. The result is immersive, sophisticated interiors that elevate home entertainment into a truly luxurious and personalised experience.
Mark McMahon, Managing Director of Victoria Stone, has given his insights into the industry.
Victoria Stone is a fireplace company like no other, specialising in bespoke, fully integrated fireplace solutions. We offer a complete turn-key service, encompassing everything from the design and manufacture of the complete fireplace to the technical complexities of flue systems and installation.
Collaborating closely with interior designers, architects, developers and main contractors, we deliver fireplaces that are both visually striking and technically exceptional across some of London and the UK’s most prestigious properties. Our ethos is rooted in creating timeless beauty through exceptional craftsmanship, supported by a highly skilled in-house team and a commitment to service at every stage of the project.
Victoria Stone has a heritage spanning over 50 years, originally established as a retail presence in Tunbridge Wells, Kent. Over the past decade, under new ownership, the brand has undergone a significant evolution—transforming from a traditional retailer into a highly specialised, design-led fireplace company.
Today, Victoria Stone represents a new standard within the industry: one that combines heritage craftsmanship with technical expertise and a contemporary, collaborative approach. This evolution has enabled us to align more closely with the needs of today’s design community, offering not just products, but complete, considered solutions.
Our expertise lies in bespoke design, with every fireplace made to order and tailored precisely to each project. From sourcing exceptional materials such as natural stone from Italy, to developing specialist metal finishes, we provide designers with an extensive and highly considered palette.
What truly sets Victoria Stone apart is our ability to bridge the gap between aesthetic ambition and technical reality. A fireplace is inherently dual in nature: it is both a visual centrepiece and a highly engineered system requiring careful planning of chimney flues, ventilation and installation. While these elements are often separated within a project, we integrate them seamlessly.
By delivering both the design and technical aspects as one cohesive package, we enable designers and architects to specify with confidence, ensuring that the final result is not only beautiful, but fully functional and compliant.
As a specialist in a highly technical and often misunderstood area of interior design, Victoria Stone plays an important role in educating and supporting the wider design community.
Through our showroom, CPD programmes and hands-on workshops, we are helping to demystify the complexities of working fireplaces, from chimney flue systems and ventilation to construction detailing. We have seen a growing appetite among designers and architects to deepen their understanding in this area, particularly as fireplaces become more integrated into contemporary schemes.
By sharing our expertise, we aim to raise industry standards and empower design teams to approach fireplace specification with greater clarity, confidence and creativity.
We approach every project as a true collaboration, engaging with designers from the earliest stages to fully understand their vision and the wider design narrative.
Fireplaces are often central to the atmosphere of a space, and achieving the right balance between visual impact and performance is key. We guide designers through both the creative and technical aspects, advising on proportions, materials, flame aesthetics, and the practical requirements that underpin a working fireplace.
Our role is to support and enhance the design process, ensuring that the final outcome remains faithful to the original vision while being delivered to the highest technical standard.
The opening of our new London showroom has been a defining milestone for Victoria Stone. After an extensive search, we secured a space in Chelsea that strikes the perfect balance, situated within the design community, yet offering a more considered and immersive experience away from the high street.
The showroom has been conceived as a collaborative environment, created in partnership with industry peers and reflecting the level of craftsmanship and design detail found within our projects. It serves not only as a showcase of our work, but as a hub for dialogue, inspiration and learning within the design community.
We are seeing a growing interest in blending classical design language with contemporary interiors. In particular, the reintroduction of traditional styles such as Louis XV-inspired forms into modern settings is becoming increasingly popular.
In response, we are developing new designs that reinterpret these classic influences through a contemporary lens, allowing designers to achieve a balance between heritage and modernity.
The industry continues to move towards a more holistic and considered approach to design, with an increasing focus on wellbeing, atmosphere and sensory experience.
Fireplaces naturally align with this shift, offering not only visual warmth but also a deeper emotional and experiential quality within a space. As designers continue to prioritise these elements, we expect fireplaces to play an even more integral role in shaping interiors.
We are currently involved in a number of exciting projects, many of which remain confidential. However, our participation in WOW!House 2026 is a particularly significant milestone.
We are collaborating with four leading design studios to bring their visions to life, and this year we are approaching the platform in a new and ambitious way. WOW!House provides an exceptional opportunity to engage with the design community at the highest level, and we are excited to showcase the breadth of what Victoria Stone can offer.
Becoming an SBID Accredited Industry Partner is an important step in strengthening our presence within the design community. It provides a valuable platform to share our work, showcase our expertise, and connect more directly with architects and interior designers.
Historically, much of our work has been delivered through main contractors and project teams. This partnership allows us to engage earlier in the design process, offering guidance and support where it can have the greatest impact.
It is both a recognition of our expertise and an opportunity to contribute more actively to the industry, and we are proud to be part of the SBID network.
About Victoria Stone
Victoria Stone specialises in the design and delivery of bespoke fireplaces for exceptional residential and hospitality projects. With over 50 years of craftsmanship heritage, each fireplace is carved from the world’s finest materials, combining timeless design with modern innovation. Working closely with interior designers, architects and developers, Victoria Stone provides a comprehensive turnkey service encompassing bespoke fireplace design, flue and technical engineering, antique sourcing and restoration. From heritage properties and listed buildings to contemporary new builds, every project is carefully managed from concept through to installation, ensuring outstanding quality, technical expertise and enduring architectural detail.
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