Emma Hopkins, Commercial Marketing Manager at Amtico, has given her insights into the industry.
Amtico is a British luxury vinyl tile (LVT) manufacturer with over 60 years of expertise in designing and creating premium flooring solutions. For over 60 years, Amtico has been at the forefront of luxury vinyl tile (LVT) innovation, designing and manufacturing premium flooring solutions for commercial spaces. With a strong heritage in British manufacturing, we specialise in creating high-quality, design-led flooring that enhances interiors across hospitality, workplace, education, healthcare, and commercial residential sectors. Our expertise in bespoke design, precision cutting and laying patterns allows designers to craft genuinely unique spaces backed by technical support, sustainability commitments, and a dedicated design team.
Amtico began its journey in Coventry more than 60 years ago as a pioneering British manufacturer dedicated to creating high-quality flooring. Over the decades, our brand has evolved, blending advanced manufacturing techniques with an uncompromising commitment to design. We push boundaries and develop our collections with new designs, laying patterns and added benefits that shape and inspire commercial interiors. Today, we remain proud to be a British manufacturer with a longstanding history that reflects our expertise and dependability.
At Amtico, we believe that flooring is the canvas for any inspiring design – after all, every floor has a story. We empower designers with various tools – from our CAD design service to the online room visualiser and technical support – that help bring creative visions to life. Our LVT products give designers the freedom to shape projects with creativity and enthusiasm, whether through striking laying patterns, intricate bespoke designs or our wide choice of Wood, Stone and Abstract decors. We work closely with interior designers to curate environments that balance aesthetics, function and durability, offering a unique blend of design freedom, technical support, and a wide range of high-quality products.
Flooring sets the tone for both the look and functionality of a space. Our expertise in LVT allows us to offer solutions that not only elevate interior schemes but also address key challenges in commercial environments – from hygiene and maintenance with our antimicrobial protection to acoustics and safety with special backing layers and enhanced slip resistance. We work hand in hand with designers, offering comprehensive, tailored support to ensure that every project balances style with robust performance in any environment.
We see every project as a collaboration. Our design and support teams work closely with interior designers to unlock creative possibilities – whether it’s exploring our extensive LVT collections, like Signature and Spacia, or developing bespoke flooring solutions tailored to unique briefs, including custom laying patterns, logos and brand colours. Designers can access our room visualiser tool anytime to experiment with different styles and product combinations in their own space. At the same time, our dedicated specification and technical support teams ensure projects run smoothly from concept to installation. We also offer CPDs and ‘lunch and learns’ and host events that provide insights into not just flooring trends and innovations but also the wider industry, supporting designers at every stage of their journey and making them feel valued and supported.
2024 was a landmark year for Amtico as we celebrated our 60th anniversary – six decades of pushing the boundaries of flooring design and craftsmanship. We also refreshed the Amtico Form collection, which brings authentic wood aesthetics to commercial spaces while offering more manageable maintenance and installation than natural materials. Looking ahead, we remain committed to sustainability, ensuring our products keep inspiring and supporting the evolving needs of the industry.
Design is more human-centric, with a growing focus on creating inclusive, engaging environments. Interior designers are considering the sensory experience of a space – from textures that encourage interaction to colour choices that influence mood. Neurodiversity also shapes design thinking, with more emphasis on flexible, adaptable spaces that cater to a range of needs. The way we design floors plays a role in all of this, whether through thoughtful zoning, tactile finishes or the calming effect of natural-inspired materials.
How we experience spaces is changing, and designers are responding by prioritising wellbeing, sustainability and adaptability. We expect to see an even greater focus on biophilic elements, materiality and multi-sensory design, ensuring spaces feel welcoming and safe. Sustainability is also becoming more transparent, and designers are looking for materials with strong environmental credentials to tell a positive, authentic story. Flooring will continue to be a crucial part of this conversation, helping to define spaces that support both people and the planet.
There’s always something exciting happening at Amtico! We’re continually developing new products, researching trends and refining our design approach. While we can’t reveal too much just yet, we have some exciting product launches in the works – and you might just spot us at a key industry event later this year. Watch this space!
Joining SBID is an exciting opportunity for us to engage with the wider design community and contribute to conversations shaping the future of interiors. It’s important for us to be part of a network that values innovation and expertise, and we look forward to collaborating with members to inspire and support great design. Ultimately, being part of SBID means we are recognised as a partner who genuinely cares about creating beautiful, functional spaces that truly work for people. Being an accredited partner also allows us to connect with designers who may not yet be familiar with the creative potential of LVT flooring.
About Amtico
Headquarters in Coventry, UK, we extend exceptional customer service and comprehensive warranties worldwide, driven by a passion for creating enduring floors that truly inspire. As part of the Mannington family since 2014, we leverage the expertise of over 600 global flooring specialists, serving clients in more than 90 countries. Our integrated lineup of luxury vinyl tiles offers complete solutions for demanding commercial and residential spaces. Our pioneering efforts in efficiency, waste reduction, and material innovation fuel boundary-pushing product development. At Amtico, we don’t just create floors; we create the foundation for exceptional living and working environments.
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Richard Davonport, Owner and Managing Director of Davonport Kitchen & Home, has given his insights into the industry.
At Davonport, we have been designing and crafting bespoke handmade kitchens and furniture for over 30 years, creating beautifully tailored interiors that seamlessly blend form and function. Every piece is thoughtfully made in our UK workshop, using the finest materials and time-honoured techniques to ensure lasting quality and character.
Our bespoke approach allows us to collaborate closely with designers and clients, shaping interiors that feel both timeless and entirely personal. Whether it’s a statement kitchen or furniture for the whole home, we take pride in balancing elegance with practicality, ensuring each space enhances the way people live. From initial concept to the final details, our meticulous craftsmanship and dedication to excellence, create interiors that feel effortlessly refined, unique, and made to stand the test of time.
Davonport was founded on a deep appreciation for craftsmanship, something that has been part of my family for generations. My father, Aubrey, was a member of the British Woodcarvers Association, and from an early age, I was surrounded by the art of woodworking. This instilled in me a love for fine craftsmanship and attention to detail.
After studying Furniture Design and Cabinet Making, I set up my own workshop in the early 1990s, initially creating fine furniture before shifting my focus to handcrafted kitchens in 1996. As demand grew, so did Davonport, leading to our move in 2013 to a purpose-built workshop and showroom in Colchester. While the business has evolved, our values remain the same—working with the finest materials, using time-honoured techniques, and creating furniture that not only enhances interiors but also stands the test of time. As I often say, “It’s not just a job, as the furniture we make carries my name.”
At Davonport, we believe that every interior should be a reflection of the people who live in it. Our bespoke kitchens and furniture are thoughtfully designed to complement each project’s unique aesthetic, ensuring a seamless integration with the wider interior scheme. No two kitchens are ever the same—we take the time to understand the vision, crafting spaces that are not only beautiful but also practical and tailored to individual lifestyles.
Our expertise extends beyond cabinetry, allowing us to support interior designers with everything from spatial planning to material selection, ensuring a cohesive and well-balanced design. Whether providing guidance on colour palettes, lighting, or statement finishes, we collaborate closely to create interiors that feel harmonious and considered. From initial concept to installation, our meticulous craftsmanship and attention to detail ensure that every space we create is timeless, functional, and designed to be lived in.
We feel that truly exceptional interiors are built on craftsmanship, quality materials, and thoughtful design. Our bespoke approach allows us to create kitchens and furniture that not only enhance the aesthetic of a space but also add genuine long-term value to a home. Unlike mass-produced alternatives, our handcrafted pieces are made to last for generations, promoting sustainability and reducing the need for replacements over time.
For interior designers and architects, this means having complete creative freedom—every detail is tailored to complement the wider scheme, ensuring a cohesive and beautifully considered result. Our expertise and collaborative approach allow us to support designers at every stage, from concept through to installation, making the process seamless. In an industry that often leans toward fast furniture and fleeting trends, we take pride in championing authenticity, craftsmanship, and enduring quality, helping to create interiors that are as timeless as they are functional.
Collaboration is the key to creating beautifully cohesive interiors. We work closely with interior designers, offering a flexible approach that adapts to the needs of each project. Whether providing full kitchen and interior planning—including flooring, lighting, and colour schemes—or simply focusing on the layout and design of our bespoke furniture, we tailor our involvement to complement the designer’s vision.
Our handcrafted kitchens and interiors are designed to seamlessly integrate into wider schemes, ensuring a balance of aesthetics and functionality. We understand the importance of detail, precision, and high-quality materials, which is why we take the time to refine every aspect of our work. With our expertise in bespoke craftsmanship and an open, collaborative approach, we help designers bring their concepts to life, creating interiors that feel considered, cohesive, and effortlessly elegant.
Sustainability is an integral part of our approach, and in 2023, we took a significant step forward by installing solar panels across our 20,000 sq. ft. workshop roof. This investment now allows us to generate enough electricity to fully power our showroom and head office, as well as a substantial portion of our workshop, reducing our reliance on external energy sources.
This builds on our previous sustainability efforts, including upgrading our workshop roof insulation in 2022 to improve energy efficiency. These initiatives reflect our ongoing commitment to responsible manufacturing—ensuring that our handcrafted kitchens and interiors are not only made to last but are also created with a mindful approach to the environment. By continuously refining our processes, we aim to support designers in creating interiors that are as considered and sustainable as they are beautiful.
We’re seeing a renewed appreciation for natural timbers in kitchen and interior design, whether as a primary material or a subtle accent. This shift towards organic textures brings warmth and authenticity to spaces, and as craftsmen, we love working with wood to highlight its unique character and timeless appeal.
Alongside this, there’s a growing preference for bold statement stones, with advancements in porcelain technology allowing for full bodied veined surfaces and dramatic finishes. These materials add a sense of luxury and individuality to worktops and splashbacks, helping to create kitchens with real personality.
We’re also noticing a resurgence in deeper mouldings and intricate detailing, adding depth and elegance to interiors. This blend of classic craftsmanship with contemporary materials reflects a movement towards enduring, thoughtfully designed spaces—something we always strive to achieve in our bespoke kitchens and furniture.
The interior design industry continues to evolve, with a growing focus on sustainability, natural materials, and designs that stand the test of time. More than ever, clients are moving away from fast trends and instead investing in high-quality, thoughtfully crafted interiors that feel personal and enduring.
Bespoke craftsmanship is becoming increasingly sought after, as homeowners look for spaces that reflect their lifestyle and individuality. From carefully curated materials to tailored design details, there is a shift towards interiors that balance beauty with longevity—creating homes that feel both considered and effortlessly timeless.
We’re fortunate to be involved in a variety of beautifully designed projects, from bespoke kitchens to full-home interiors, each crafted to reflect the unique style and needs of our clients.
Beyond our design work, we’re particularly excited about our ongoing commitment to nurturing the next generation of craftsmen and women. Our Davonport Gauge of Excellence competition, held at a local college, challenges aspiring artisans to test their skills in a timed furniture-making challenge, helping them refine their craft under real-world conditions. We also work closely with the college, hosting showroom and workshop days where students can experience the practical application of their skills—whether in design, cabinet making, or fine craftsmanship. Supporting emerging talent in the industry is something we’re incredibly passionate about, and we’re always looking for ways to inspire and encourage the future of bespoke furniture making.
Becoming an SBID Accredited Industry Partner is a wonderful achievement and a reflection of our dedication to bespoke kitchen and interior design. Craftsmanship has always been at the heart of what we do, and this accreditation is a valued recognition of the professionalism and high standards we bring to every project.
For our clients and design partners, it serves as a mark of trust and quality, reinforcing our commitment to thoughtful, well-crafted interiors that balance beauty and function. Being part of SBID allows us to align with the highest industry standards, ensuring our designs not only meet but exceed expectations, creating spaces that feel both timeless and considered.
About Davonport Kitchen and Home
Davonport Kitchen & Home creates exquisite, British handmade bespoke kitchens and whole-home furniture, blending timeless design with exceptional craftsmanship. Every piece is meticulously crafted in our UK workshop, using the finest materials and traditional techniques to ensure unparalleled quality and durability. Our bespoke service tailors each project to individual lifestyles, balancing beauty and functionality. With decades of expertise, we transform homes with elegant, enduring designs that stand the test of time. From concept to completion, our attention to detail and passion for perfection ensure every space is unique, reflecting the personality and needs of our discerning clients.
Feeling overwhelmed by the endless tasks of running an interior design business? You’re not alone. Many designers start with a passion for creativity but quickly find themselves bogged down by admin work, client management, and project logistics. The key to moving past this chaos? Streamlined processes.
Processes are the backbone of any successful business. They transform scattered tasks into a seamless workflow, allowing you to focus on what you do best—designing beautiful spaces. Without clear systems, inefficiencies creep in, leading to missed deadlines, miscommunications, and potentially lost profit. A well-defined process ensures that every project runs smoothly, reducing stress and improving client satisfaction.
Efficiency and profitability go hand in hand. A structured workflow means less wasted time, fewer costly mistakes, and a more professional experience for clients. When every step of your design process is mapped out, from client onboarding to final installation, you gain control over your time and resources.
Consider this: A well-organised client intake system ensures you gather all necessary information upfront, preventing back-and-forth emails that consume valuable time. Similarly, a detailed procurement checklist minimises ordering errors and costly returns. By implementing these systems, you enhance your workflow, increase productivity, and ultimately boost your bottom line.
1. Client Onboarding – A structured approach to welcoming new clients ensures clarity on expectations, budgets, and timelines from the start- you should consider including documents such a Welcome Pack, Project Proposal, Pricing document- everything that you can easily send to the client- that way your client will feel you are running a business and treat you as a professional you want to be. 2. Project Management – Using tools like Trello or Asana can help track project progress, assign tasks, and set deadlines. There are many more out there, but you can start with a free one, such as Trello. 3. Sourcing and Procurement – Standardised ordering and vendor communication methods prevent costly errors and delays. Start with excel and if you want to use software, invest in Estimac. 4. Design Presentation Workflow – Establishing templates for presentation boards, saves time and maintains brand consistency. 5. Financial Management – Clear invoicing and payment tracking systems help maintain cash flow and avoid payment delays. Invest in Quickbooks or equivalent software that you can connect to your bank and credit cards.
Success in interior design requires more than just great design skills. To build a thriving business, you need to master all the core pillars: marketing, branding, and sales.
Marketing is about visibility and connection. To attract your ideal clients, you need a clear strategy that combines social media, content marketing, and networking. Consistency is key—regular blog posts, Instagram updates, and email newsletters keep you on your audience’s radar. A strong online presence builds credibility and trust, making it easier to convert inquiries into projects.
Branding is more than just a logo and colour palette—it’s the essence of your business. A strong brand communicates your unique style, values, and the experience you provide. Whether it’s through a signature design approach, personalised client interactions, or a cohesive online presence, your brand should clearly differentiate you from competitors and create a lasting impression.
Many designers struggle with sales because they see it as pushy or uncomfortable. However, selling is simply about communicating your value effectively. A solid sales process ensures potential clients understand how your services can transform their space and why investing in professional design is worth it. Clear pricing, compelling proposals, and a well-structured consultation process make closing deals smoother and more confident.
Creating efficient processes doesn’t mean adding complexity; in fact, it simplifies your business. By developing checklists, standard operating procedures (SOPs), and automation tools, you ensure consistency and reliability in every project.
For example, automating client follow-ups through a CRM system saves time while improving client engagement. Using pre-made templates for contracts and proposals eliminates repetitive work and enhances professionalism. These small but impactful changes lead to greater efficiency and a more scalable business model.
With over a decade of firsthand experience navigating the challenges of running a business, Katie Malik, from Katie Malik Design Studio, has developed a structured, systemised approach designed specifically to help interior designers build sustainable and successful businesses. This inspired Katie to create an online course that covers every essential aspect of running a design business—from marketing and branding to financial management and client processes. If you're ready to establish a thriving business with confidence and clarity, visit www.interiordesigndeconstructed.co.uk to explore the course details and take the next step in your journey.
About Katie Malik Studio Ltd.
Established in 2014, we are a multi award-winning Cambridge based interior design studio. We work globally, specialising in luxurious private residential interiors. We create exceptional designs, taking a holistic approach to the way spaces will be used and enjoyed. Through detailed visual package, attention to the smallest details paired with the professionalism & toughness to handle large projects from start to finish, we turn an otherwise overwhelming process into an exciting and deeply satisfying experience.
Lucy Black, Head of Business Development at Kenoteq, has given her insights into the industry.
Kenoteq has been established to bring positive environmental impact to interior and architectural projects, disrupting the status quo of traditional brick production and bringing a more modern and sustainable material to the fore – with a contemporary edge and wide colour choice. Kenoteq’s award-winning K-Briqs and K-Slips are made from near 100% recycled construction and demolition waste and are unfired and made to a low energy production process ensuring an end product that is ultra-low carbon, durable and 100% recyclable at its end of life.
Kenoteq started life in Heriot Watt University in Edinburgh, developing into a research spin-out project with Scottish waste management company, Hamilton Waste & Recycling. Heriot Watt University was carrying out research into circular economy applications for construction and demolition waste and Hamilton Waste & Recycling were looking for new applications for their recycled gypsum from waste plasterboard and so a company was born in 2019. It has taken another 5 years to raise investment, set up a commercial scale production facility and push through product, quality and environmental certifications, but 2005 will see Kenoteq roll out the manufacture of 3 million low carbon K-Briqs and K-Slips, thereby breathing new life into 6,600 tonnes of recycled construction and demolition materials and saving them from landfill. These 3 million products will provide 50,000 m2 of coverage for interiors and facades – as well as saving 1,365 tonnes of carbon emission equivalent (CO2e) compared to if traditional bricks or brickslips had been manufactured!
The products not only look striking, but they also have a really interesting circular economy story to lend to a project - and can help educate those living, working or using the space that regenerative and sustainable materials are the future, leaving our earth’s finite raw materials intact, saving materials from landfill, reducing our carbon footprint significantly – and they can be recycled at their end of life!
The K-Briq and K-Slip are coloured using recycled pigments and so choosing from a wide colour palette of 12 certified colours means they can lend either a traditional, contemporary or vibrant edge to a project depending on the colours chosen. Our Pure Black, Medero Dark Grey and Medero Light Grey can look very bold and contemporary, whist our Chapman Burnt Oranges and Watt Browns can help bring a warmer, more traditional feel to a project. And then there are our more striking colours – Heriot Mustard & Mustard Light, Gullane Cyan and Cyan Light and Gillespie Magenta and Magenta Light that ooze personality whether used individually or together for walling, features, furniture or surfaces.
Our brickslips are naturally a popular choice over bricks for interior designers to preserve floorspace and have a lighter solution to work with. We’ve developed our range of brickslips this year so not only do we offer a brick-faced slip in each colour, but we also have a cut-faced slip in each colour. The cut-faced slips have a terrazzo feel, beautifully exposing fragments of the bound recycled materials – and exposing more of this history of the product.
Locally made, low carbon materials and those grounded in the circular economy are key to the industry reducing its environmental impact and carbon footprint. The certified inert waste materials used in Kenoteq’s K-Briqs and K-Slips are all currently sourced in the UK but are readily available worldwide, meaning that as we scale and grow, we can set-up production facilities on a regional basis internationally, providing a solution to the local construction and demolition waste piles and providing locally manufactured products for local projects. This will not only reduce the transportation and importation of heavy materials, but it will also support local supply chains and create local jobs all whilst providing beautifully aesthetic low carbon materials for interiors and the wider built environment.
We are currently delivering CPD sessions on a personal or virtual basis to interior design and architectural practices to share our story and product range. And we are also working with clients who believe in our ethos and want to introduce us to their designers to look for demonstrator projects for these new products. We’ve also been very fortunate to win a number of awards over the last few years that have raised awareness of our brand and made us some fantastic connections. It’s great when the interior designers seek us out! We won the Dezeen Awards in 2022 for Sustainable Design winning both the global public vote and the judges’ votes. We’ve recently completed an interior project for Europe’s largest retailer, the Schwarz Group, for some interior walls in their flagship sustainability hypermarket store and were delighted that Skidmore Owings Merrill (SOM) included us as a key material in a flagship COP28 Pavilion in Dubai for Dubai Holding who own the Jumeirah Group and large scale hotel, leisure and real estate. The Pavilion has since been deconstructed and rebuilt again as a legacy feature in Dubai Holdings’ HQ.
On a collaborative level, the team have good experience and can advise on Whole Life Carbon accounting and also, for every project we supply, we also provide key storytelling data in terms of how much recycled material is within each project and how much carbon has been saved compared to using traditional fired brick products. We try to bring that alive for each particular project. For example, a recent counter project for Gail’s Bakery saved the carbon equivalent of boiling the water for 100,000 cups of coffee just through the selection of the recycled low carbon K-Briq over a traditional brick!
Finally completing our product certification testing for the material allows us to confidently provide all the technical specification data that interior designers and architects are looking for from compressive strength and durability (both high!) to fire ratings. Our Environmental Product Declaration (EPD) will also be published very soon to provide verified environmental and carbon data.
Moving into our launch phase and supplying into early adopter projects has been a key highlight, from domestic interiors, to museums and galleries to flagship stores like Kaufland – it is great after our long journey to see the products finally being used in a multitude of applications and making an environmental statement.
Within interiors, it is our Medero Dark Grey and Gullane Cyan and Cyan Light that are seeing the most project interest – and we can see that too in our page visits on our website. The Medero Dark Grey is striking and contemporary and brings smokey tones to projects. The Gullane Cyan and Cyan Light bring teal and turquoise tones to a project and can look very sharp and fresh teamed with light mortars.
Some designers want to bring their own mark to projects with the development of bespoke colours and that is a service we can offer whether it is to colour match in a refurbishment project or match a brand colour, or just evoke the right tone and mood for the wider project palette.
There is definitely increasing awareness amongst the interior design community of the environmental importance of material selection, and the impact that material choice can have on both the project’s carbon footprint both at delivery and its end of life and deconstruction. Initiatives such as Interior Designer Declares adds additional weight to the movement within the sector, inspiring, educating, collaborating and campaigning for a more sustainable future. This movement across the sector will continue to grow and gain pace in the year ahead.
2025 and 2026 are the years where you will see the K-Briq and K-Slip in their myriad of colours appearing in more and more projects from our pipeline. We have two great theatre projects in the pipeline which we can’t wait to share.
As a young business, it is important to gain verification and be acknowledged as a player in an established industry. The SBID provide good information, platforms, access to networks and event opportunities that help Kenoteq make the right connections and create strong brand, product and project awareness and we will look forward to using the services more extensively this year.
About Kenoteq
Design without compromise! Kenoteq is a pioneering UK company at the forefront of sustainable materials made from recycled waste. The newly launched first products are the revolutionary low carbon K-BRIQ® and K-SLIP™ currently the world’s most sustainable bricks and brickslips, unfired, made from 95% recycled construction and demolition materials together with recycled pigments, and are 100% recyclable. They are suitable for interior or exterior use and offer a wide colour palette. With a technical specification akin to traditional bricks and brickslips, the products benefit from a carbon footprint 95% less than their traditional equivalents.
Becca Cranfield, Director of Athena Stonecare, has given her insights into the industry.
Athena Stonecare is a family run business headed up by myself and my husband Dave Cranfield. The Company was Founded by Dave in 2012 and is now firmly established as one of the leading stone restoration providers in the UK partnering with Mandrin Stone, Fired Earth and Artisans of Devizes to provide ongoing stone maintenance services. I joined the business in 2018 and originally took on a hybrid role as a second pair of hands on site while growing the business. I’m now more likely to be found networking, giving talks and managing client relationships. Dave leads a team of 4 on site and still carries out every site visit and sample.
The focus of our services is all about returning it to its original condition. It could be that a client is having a kitchen refit and wants to keep their existing stone floor. Or a new section of stone is being added to the property in an extension and the older stone needs to be refinished to match. It might even be as simple as the stone needing a refresh after a renovation project is complete. Occasionally we are even called in to rectify damage caused during a build, or an installation issue. Our goal is simply to help you to make sure that natural stone is a feature of your projects.
Outside of the services that we provide, we are passionate about providing guidance on how to care for stone. Our Athena Aftercare guide was developed in 2022 in response to requests for advice on how to keep the stone surfaces we restored looking as good as when we left. This is now distributed by stone suppliers and fabricators and is available for anyone who specifies or installs stone. Knowing how to care for stone is essential as soon as it is installed – and it’s not difficult if you know how. Stone is durable and so the only way to ensure its timelessness is by looking after it from day one.
As well as providing restoration services for projects with existing stone surfaces, we are also always on hand to offer advice. Being the people that see the stone in situ – and so often with avoidable issues – we are well placed to give an independent review. Our expertise are often called upon when selecting stone to comment on the suitability and note any specific care that the stone might need. We are always happy to review photos of stains, cracks and marks too and advise on the restorability. We want to make sure that anyone who chooses to use natural stone can enjoy it forever, whether they embrace the patina that develops over time or invest in professional maintenance to see it elegantly endure.
Achieving our SBID accreditation! This is a significant step in our journey as it shows that the industry is keen to learn more about natural stone. We are hopeful that the guidance we provide can help Interior Designers to make more informed choices when using natural stone. It is the most bespoke material that you could work with and so misunderstood. We are hoping that we can change that narrative and help more Designers to specify stone in their projects.
We have seen an increase in clients wanting to change the finish of their stone – from polished to honed or vice versa. This could be due to the tile only being available in a certain finish, or simply because the customer has changed their mind. This is one of the cool things about stone that lots of people don’t realise. You can change the finish at any point. This is common with worktops as a honed finish can be seen as a little more practical. Although it’s not actually more hard wearing, a matte/velvet finish will show scratches and marks a lot less obviously and make it a popular choice.
There is a huge focus on sustainability and quite rightly so. This is moving away from just looking at the carbon footprint or embodied carbon but also considering how to make a design timeless. Stone fits in well to this ethos. Not only does is outperform its counterparts in many measures of sustainability but it is also durable and restorable. Most importantly, it never goes out of fashion. A limestone floor will look as good with today’s pantone of the year as it does with next years.
We’ve always got lots of projects on the go as our average job size is 2-3 days. This high turnaround always keeps us on our toes. Intermingled with this, is a few large projects and some historic and prestigious properties that we’ve submitted quotes for more recently. You’ll have to keep an eye on our socials to see how we get on!
It’s a real honour and an opportunity for us to share out passion. We are looking forward to getting involved and meeting lots of members over the coming months.
About Athena Stonecare
Natural stone is an investment and we are committed to ensuring that its beauty endures. We specialise in working with marble, limestone, travertine, granite, and all types of natural stone, ensuring that stone will continue to be a beautifully sustainable feature within any property. As natural stone restoration experts we work with floors, worktops, shower walls, sinks and vanity units. The ongoing care of stone is important to us too and so we have developed a suite of advice and guidance on how to maintain the finish of any stone surface. This is distributed through stone suppliers across the UK and is also available to anyone who works with natural stone.
Raman Kaur, Associate Design Manager at 4SPACE, has given her insights into the industry.
After graduation, I went straight into working as a graduate in the UK and never looked back. The design world is vast and multifaceted, and I wanted to experience all it had to offer. I tried my hand at every sector within the field—conceptual design, detailing, site supervision, FFE, design management—both locally and internationally. By doing this, I cultivated a well-rounded skill set, preparing myself for leadership in an industry that demands versatility and adaptability.
But let’s be real: leadership isn’t just about ticking boxes or gaining experience in every corner of the industry. It’s about developing a deep understanding of the intricacies of each phase of a project, as well as recognising your own strengths and weaknesses. However, the path to leadership—especially as a woman—is anything but straightforward.
One of the most significant challenges I’ve faced has been working on-site with male contractors. The design and construction industries, as progressive as they may claim to be, still harbor traditional mindsets. The idea of taking direction from a woman—especially one giving orders on build and construction—has often met with skepticism or outright resistance. The old boys’ club mentality still lingers, albeit more subtly than before.
How did I overcome this? By knowing my stuff. Confidence, in my opinion, stems from competence. The moment you demonstrate that you know what you’re talking about, attitudes shift. But this doesn’t mean cracking jokes to break the ice or trying to "blend in" with the male-dominated environment. It means staying work-focused, maintaining professionalism, and showing that you’re there to get the job done—period.
Mentorship has been a pillar of my career. While only one of my mentors has been female, I’ve found value in the guidance I’ve received from my male mentors. That being said, I won’t sugarcoat the reality: seeing more women in leadership roles, particularly in places like Dubai, has been nothing short of inspiring. It’s a reminder that the tide is turning, even if slowly. The support from mentors—male or female—has pushed me forward, but it’s also a testament to how far we still need to go to normalise female leadership in our field.
Now that I’m in a leadership role, I’m committed to empowering other women entering the field. And here’s my take: don’t limit yourself. Too often, we see female designers pigeonholed into certain roles—interior styling, FFE, the so-called "softer" aspects of design. This is nonsense. If you want to work in construction detailing, site supervision, or structural planning, go for it. Understanding the full scope of design—from conceptualisation to site execution—is crucial to becoming a truly great designer. I encourage young women to try every sector of design so they can make informed choices about their careers.
But let’s address the elephant in the room: confidence. Women in this industry often struggle to be taken seriously. This is particularly true when working with men who may unconsciously (or consciously) question your authority. I say: push through. Your knowledge, skill set, and determination will speak louder than their preconceived notions.
At the start of my career, I had no work-life balance. I was laser-focused on my goals, and everything else took a backseat. And to be honest, I don’t regret that. In industries as demanding as ours, sacrifices are often necessary. But now, I’ve found a balance. I work hard during my working hours and protect my weekends. Maintaining this balance isn’t just important for your mental health—it’s crucial for your effectiveness in the long run. Burnout helps no one.
For aspiring female leaders, my advice is simple: know your limits. The pressure to perform, both in leadership and personal life, is relentless. But you’re no good to anyone—your team, your clients, or yourself—if you’re constantly running on empty. Take time for yourself, and understand that leadership is a marathon, not a sprint.
Organisations need to step up. If we want more female leaders in design and architecture, companies must foster environments where women are given the same opportunities as men—without exception. This means supporting women through mentorship, providing equal opportunities for leadership development, and, importantly, giving us a chance to lead without questioning our capabilities.
For me, leadership is about inclusivity and diversity. And it’s not just about hiring women for the sake of diversity statistics. It’s about recognizing that a diverse team is a stronger team. I focus on giving everyone an equal opportunity, regardless of gender, background, or culture. This doesn’t mean glossing over weaknesses or coddling employees; it means identifying strengths and challenging them to improve, just as my mentors did for me.
There’s an insidious stereotype in our industry: women are only good at picking fabrics, designing interiors, and making things "pretty." This couldn’t be further from the truth. Women can and should work across all sectors of design—construction, detailing, structural planning, you name it. Men can excel in FFE design just as women can excel in structural engineering. The idea that gender should influence your role in design is outdated and frankly, insulting. As leaders, it’s our job to break these stereotypes and push for a more equal playing field.
So, where does that leave us? The landscape is changing, slowly but surely. Social media, industry events, and female-driven initiatives are pushing us forward. But we still have a long way to go. I want to see more ethnic women in leadership, especially on construction sites where women are still underrepresented. And here’s the kicker: the real progress will come when gender is no longer the focal point of the conversation. When we can talk about leadership without attaching a gender label to it, that’s when we’ll know we’ve truly succeeded. Until then, the fight continues. But one thing is for sure: we’re not going anywhere.
About 4SPACE
4SPACE is committed to high quality of work and superior care in all aspects of our business. One of the Top 20 interior design firms in the Middle East in reference to the Commercial Interior Design Magazine published last February 2019. Led by major partners Amjad Hourieh and Firas Alsahin, our company has become one of the region’s most respected firms, with more than 20 years of industry experience. We have helped create environments that inspire and impact users by providing the local industry with our extensive practical knowledge, be it for retail, hospitality and commercial spaces, or residential and living spaces. Our mission is to achieve success through delivering quality service steered by our passion for excellence, to define the region’s industry practices and to create market benchmarks of international standards.
Joe C Dogan, Founder of Dogan London, has given his insights into the industry.
Dogan London was established in 2002 in London, inspired by founder Joe C Dogan’s vision to combine traditional craftsmanship with contemporary design. What began as a small bespoke workshop has evolved into an internationally recognized name in furniture manufacturing, serving clients across the globe. Rooted in a passion for creating high-quality, tailored furniture, the brand initially focused on crafting unique pieces for residential projects before expanding into hospitality, commercial, and luxury sectors. Over the years, Dogan London has become synonymous with timeless designs, exceptional service, and unparalleled attention to detail. Drawing from a rich heritage of design and craftsmanship, the company continues to innovate, blending modern techniques with sustainable practices to deliver furniture that is both functional and beautiful. Today, our dedication to bespoke solutions and a client-centric approach remains at the core of what we do, making us a trusted partner for leading designers and architects worldwide.
At Dogan London, we view furniture as more than just functional items; we see it as an integral part of a space's narrative. Our bespoke solutions are designed to align seamlessly with the creative vision of each project, whether it’s a high-end hotel, a stylish office, or a private residence. By offering fully customizable designs, we ensure that our furniture complements the aesthetic, spatial, and functional requirements of the interiors. Our pieces are crafted using premium materials such as Iroko timber, which combines durability with elegance, ensuring that they not only enhance the visual appeal of a space but also stand the test of time. We also work closely with designers to ensure our creations reflect their design ethos while addressing the practical needs of the end user. Ultimately, our commitment to quality craftsmanship and attention to detail elevates interiors, transforming them into cohesive, inspiring environments.
Dogan London’s expertise in bespoke furniture manufacturing provides unmatched value to the interior design industry. By offering tailored solutions, we empower designers and architects to create truly unique spaces that reflect their clients’ individuality and style. Our ability to customize every detail, from materials and finishes to dimensions and functionality, ensures that each piece is as exclusive as the project it’s designed for. Furthermore, our commitment to using high-quality and sustainable materials, such as Iroko timber, reinforces our dedication to longevity and environmental responsibility. In a market where originality and quality are paramount, our specialist sector delivers the craftsmanship and attention to detail needed to bring ambitious design concepts to life. By blending artistry with practicality, we help shape spaces that are not only aesthetically stunning but also highly functional, making a lasting impact on the design industry.
Collaboration lies at the heart of Dogan London’s approach to working with interior designers. We partner with designers from the initial concept stage through to installation, ensuring that every piece of furniture complements the project’s overall vision. Our process begins with in-depth consultations to understand the design objectives, functional requirements, and specific client needs. Using project management tools like Monday.com, we provide regular updates, share progress images, and maintain clear communication throughout the manufacturing process. Designers are encouraged to visit our workshop to review prototypes and provide feedback, ensuring every detail meets their expectations. We pride ourselves on being flexible and responsive, adapting to changes and offering solutions to challenges that may arise. Whether it’s creating a one-of-a-kind statement piece or furnishing an entire project, our goal is to be a reliable partner who enhances the designer’s creative vision and ensures the client’s satisfaction.
This past year has been monumental for Dogan London, with several high-profile projects showcasing our craftsmanship and expanding our reach. A standout highlight was our collaboration with The Ned in Qatar, where we supplied bespoke furniture for a luxurious hospitality setting. This project not only exemplified our ability to deliver complex designs on a large scale but also solidified our presence in the competitive Middle Eastern market. Additionally, our continued working with Soho House on various projects, including the Soho House in Strand and great to be part of Martin Brudnzki Design Bachalania, underscored our capacity to meet tight deadlines while maintaining exceptional quality. Another significant milestone was the growing demand from private clients, reflecting our adaptability and reputation in the luxury furniture market. These achievements reaffirm our commitment to excellence and our ability to deliver unique, tailored solutions that leave a lasting impression.
In recent months, we’ve observed a growing demand for multifunctional furniture that balances practicality with sophisticated design. Clients are increasingly prioritizing sustainable materials like Iroko timber, aligning with global trends toward eco-friendly living. Neutral tones paired with bold, statement accents are also gaining popularity, reflecting a desire for timeless yet modern aesthetics. Personalization is a key trend, with clients requesting unique details such as intricate patterns, custom finishes, and tailored dimensions to suit their individual tastes and needs. Another notable trend is the integration of technology within furniture, such as hidden charging stations and modular designs that adapt to hybrid work environments. These evolving preferences highlight the importance of flexibility, sustainability, and functionality in today’s interior design projects, and we’re proud to adapt and innovate to meet these demands.
The interior design industry is poised to embrace a future defined by sustainability, innovation, and adaptability. As clients become more environmentally conscious, the demand for sustainable materials and processes will continue to grow, encouraging designers and manufacturers to prioritize eco-friendly practices. Advances in digital technology, such as virtual reality and AI-driven design tools, are likely to play an increasingly significant role in the design process, enabling more efficient collaboration and customization. Additionally, the rise of hybrid living and working spaces will drive the need for adaptable, multifunctional furniture that blends aesthetics with practicality. Wellness-focused designs, incorporating natural elements and biophilic principles, will also take centre stage as people seek environments that promote health and tranquillity. At Dogan London, we’re excited to contribute to this evolution by offering innovative, sustainable solutions that meet the changing needs of the industry.
We’re thrilled to be launching our outdoor furniture brand, Suyla by DGN London, which celebrates outdoor living with stylish and durable designs. This new range reflects our commitment to craftsmanship and innovation, using high-quality materials to create pieces that are both functional and visually striking. Additionally, we’re expanding our presence in the Middle Eastern market, driven by growing interest in our bespoke offerings following successful projects like The Ned in Qatar. We’re also exploring new collaborations with leading interior designers, pushing the boundaries of what’s possible in bespoke furniture manufacturing. These initiatives mark an exciting chapter for Dogan London as we continue to evolve and adapt to the needs of our clients while maintaining our dedication to quality and service excellence.
Being an SBID Accredited Industry Partner is a significant honour and a testament to Dogan London’s commitment to excellence in design and craftsmanship. This accreditation places us among a distinguished group of professionals recognized for their contributions to the interior design industry. It reinforces our credibility and strengthens our position as a trusted partner for designers and architects worldwide. For us, this partnership is not just about recognition; it’s an opportunity to connect with a vibrant community of design professionals, share knowledge, and collaborate on innovative projects. It also serves as a platform to showcase our bespoke furniture solutions and highlight the value we bring to high-end interior projects. Ultimately, being an SBID partner reflects our dedication to setting and maintaining the highest standards in the industry.
About Dogan London Limited
Dogan London specializes in bespoke, handcrafted furniture tailored to enhance commercial and residential interiors. With a focus on premium materials of requested timber choices and meticulous attention to detail, they provide custom designs, global supply, and reupholstery services. Their London showroom offers personalized consultations, making them a trusted partner for interior designers seeking unique, high-quality pieces.
Nafece Khan, Head of Projects at 4SPACE, has given his insights into the industry.
In the chaotic and competitive design and architecture world, project management is often overshadowed by the allure of creative genius. Yet, precisely this underrated discipline determines whether bold visions succeed or collapse. Often caught in the crossfire of ambition and reality, project management stands at the center of every transformative space, silently holding it all together. While many consider it a necessary function, project management is not just a support system but the heart of our industry. The lack of respect for this discipline is astonishing, especially given its vital role in turning ambitious visions into concrete realities.
Let’s face it: many design firms still treat project management as an afterthought, relegating it to junior staff or outsourcing it entirely. This is a grave mistake. Effective project management is not just about timelines and budgets; it’s about fostering a culture of collaboration and accountability that can make or break a project. Without it, creativity becomes chaotic, and the dreams we aspire to build crumble under the weight of miscommunication and misaligned expectations.
Consider project planning, which should be the foundation of any design venture. Too often, firms dive headfirst into projects without a clear scope, leading to disastrous scope creep and budget overruns. How can we expect clients to trust us when we can't define what we deliver? It's time to prioritise meticulous planning and realistic timelines over wishful thinking.
Moreover, communication—or the alarming lack thereof—remains a pervasive issue in our industry. Establishing clear communication channels is not just a best practice; it’s essential for survival. How many projects have failed due to information bottlenecks or team members working in silos? The arrogance of assuming everyone is on the same page is the biggest downfall of many projects. Regular updates, thorough documentation, and visual aids are not just optional tools; they are lifelines that can keep projects afloat.
Now let’s talk about client expectations. Too many firms gloss over this aspect, thinking that a one-time conversation suffices. Setting clear expectations at the project's outset is not just a courtesy; it is an obligation. Clients deserve to know what to expect, and frequent check-ins are not a sign of weakness but a testament to a firm’s commitment to responsiveness. Why do we often wait for clients to voice their concerns instead of proactively engaging with them?
The elephant in the room is complexity. Complex projects often sink firms, yet many professionals cling to outdated methodologies that can’t handle the intricacies of today’s demands. Agile project management isn’t just a buzzword; it’s a necessary mindset shift. Flexibility and adaptability should be baked into every project lifecycle, not treated as an afterthought. Firms that fail to embrace this will find themselves increasingly irrelevant in a rapidly changing landscape.
Finally, let’s address the proverbial “project management office” (PMO). While often viewed as bureaucratic overhead, a well-structured PMO can be a powerhouse of innovation and efficiency. Rather than seeing it as a roadblock, firms should leverage PMOs to establish best practices, streamline processes, and facilitate knowledge sharing. A strong PMO can elevate project management from a mundane task to a strategic advantage.
In conclusion, project management is not merely a function; it is the cornerstone of successful design and architecture. It’s time for the industry to give project management the respect it deserves. By embracing strong project management principles and cultivating a culture of collaboration, accountability, and innovation, we can redefine the standards of excellence in our field. Those who resist this evolution may find themselves left behind as the industry moves forward. The choice is clear: adapt or be rendered obsolete.
Imogen Dent, Design Build Program Specialist at CEDIA, has given her insights into the industry.
CEDIA is The Association for Smart Home Professionals: first established in the US more than 30 years ago and now a global body.
A modern professional smart home provides entertainment, convenience, comfort, and security, all custom designed and tailored to suit the lifestyle of your client. CEDIA Smart Home Professionals ensure that the technology within your client’s home is safe, secure, reliable, and easy to use.
In the UK, there are more than 3,700 Smart Home Professional businesses designing and installing professional smart homes across the country.
If your clients are asking about how technology can be integrated within your interior design, then, you don’t have to be an expert, you just need to know where to find one.
CEDIA is built upon industry leading education and certification, and cutting-edge technology training to ensure that CEDIA members are well-placed to help designers include technology effectively and elegantly within their designs.
CEDIA offers a Finder Service on its website. This allows interior designers to locate their nearest Smart Home Professional.
A CEDIA smart home professional will make sure that the technology within a property is professionally designed and installed with systems integrated to optimise comfort, performance, reliability and ease of use.
They will also deliver a system that is perfectly attuned to the client’s lifestyle and family needs, and ensure that it blends with the interior design scheme within the home.
Integrating smart home technology for a secure and easy to use experience, and without compromising the home’s décor, demands the skills of a professional — someone who has the technical ability to bring everything together in a synergistic 'whole home' experience. This is where CEDIA members are your perfect professional partner.
Whether your client is building from scratch or renovating their home, it’s important to bring a CEDIA member onto the project design team early to provide expert advice and the necessary system design and planning skills. They understand that technology in the home is a significant investment and will be able to advise on the smart home solutions that are right for your scheme and your client’s lifestyle.
They are also the best-informed professionals and trained in the latest technologies, design, project management, and installation techniques to ensure the best possible professional smart home for your project.
CEDIA offers an extensive range of RIBA accredited CPD courses to help interior designers understand how they can incorporate technology successfully into their schemes. These cover everything from an introduction to the smart home to outdoor entertainment and from cinema and media room design to lighting control. More information can be found here.
Another highlight is the CEDIA Smart Home Awards which celebrate professionalism and excellence within the smart home profession. Interior designers can be inspired to kick-start their next project and find ideas and potential solutions to common interior design challenges when working with technology. Click here to find out more.
The 2023 Professional Smart Home Market Analysis from CEDIA gives a fascinating insight into the likely direction of this fast-growing sector. The four business categories expected to grow the most in 2024 are home cinema, media rooms, outdoor entertainment systems, and lighting/shading.
As homeowners experience the fantastic possibilities of a professionally installed entertainment space at home, alongside the rise of streaming technology, private cinema rooms are becoming sought after by more and more people. The picture quality delivered by native 4K projection systems is quite breathtaking and supported by the performance of exceptional immersive sound systems. The result is a visceral, emotional, and completely immersive connection with big screen movie, serial, or sports watching that is just incredible.
It’s clear that the home is now a multi-functional space that provides a place of rest and relaxation as well as a secure and practical home office, a learning environment, a cinema, gaming room and fitness suite.
A professionally installed smart home taps into this new way of life, by enabling multi-purpose use within the one space. Take media rooms as an example. These are versatile, multi-media and multi-functional spaces that can work as a home working environment during the day, but also provide a great area for TV viewing, listening to music, movie-watching on a drop-down screen and projector system or children’s gaming at other times. Their popularity is growing. Media room design and installation requires the services of professional smart home integration companies to make sure that the technology can deliver on the high-level versatility, reliability and ease of use benefits they demand.
We’re also seeing growth in outdoor lighting and entertainment systems. This technology helps people to be sociable and connect with their garden spaces in a positive way. Smart home lighting and entertainment allows your clients to use their outdoor spaces for longer - and in more ways - than ever before. Technology here also brings significant wellness and mental health benefits to consumers who are better able to connect with the outdoors, at home.
Meanwhile, smart lighting and shading is another major growth area. As well as delivering energy efficiency using dimming technology and location sensors, lighting control systems can create beautiful lighting scenes, designed for specific activities, or to highlight the beautiful interior design, architecture, or decoration of a home. Lighting can also be used to enhance the natural energy cycles of the human body – the so-called circadian rhythm – by mimicking the intensity and colour of the sun at different times of day, to help homeowners feel energised or relaxed, and support better sleep. Smart shading can have not only significant comfort benefits for customers, but can also help with energy efficiency of a home, controlling the climate by blocking heat from the sun, or opening to reap the benefits of the sun’s thermal energy.
Wellness touches every facet of the home and we see it becoming more and more important in the future. Homeowners are actively seeking solutions that can enhance air quality, optimise lighting, control temperature and manage humidity to create an environment that boosts physical and mental health.
As more and more consumers embrace integrated technology into their home and lifestyle, so we see our industry collaborating much more closely with interior designers.
Working together, we can create beautifully elegant interiors and amazing experiences enabled by professionally installed and integrated technology. It’s an exciting time!
We’re excited to continue to educate interior designers on the many ways that technology can enhance the lifestyle of their customers. Whether through inspirational case studies, video content, or CPD classes, CEDIA is constantly analysing the most important industry trends, and working to create ways to communicate these to key partners is the residential design and build industries.
We are excited to be an SBID Accredited Industry Partner which will give us the opportunity to connect with more interior design practices across the UK and Europe. We are looking forward to meeting interior designers at face-to-face events and helping them learn about smart home technology and the benefits it can bring for clients through our CPD programme.
About CEDIA
CEDIA is the Association for Smart Home Professionals™. Established in 1989, CEDIA remains founded on the principles of advocacy, connection, and education. Globally, CEDIA defends the rights of integrators in governmental bodies, gathers industry professionals and allied trades, and creates trainings, standards, and certifications to ensure the smart home industry advances and draws fresh talent.
Di Henshall, Design Director of Di Henshall Interior Design has given her insights into the industry.
Di Henshall studied interior design at Liverpool College of Further Education, since changed to Liverpool Polytechnic, since changed to Liverpool John Moores University. She became an Export Designer for Hygena, Liverpool, (largest kitchen manufacturer in the world at the time) designing showrooms and exhibitions around the world, plus designing cabinetry and fittings for private residences in the Middle East. After emigrating to Australia, Di became an Interior Designer for a group of architects in Melbourne (Victoria) – DCR Architects, working on public buildings, restaurants and private residences. She then started her own business, Di Henshall Interior Design, in 1988; and started her own cabinetmaking business, Resident Hero, in 1992. Henshall qualified as a licensed builder in 2000. She guest lectures at various locations, such as Sunshine Coast University, TAFE College and various Housing Industry Association functions.
Di Henshall Interior Design has won over 30 design awards and citations. They design all over Australia and New Zealand, and have worked on projects as far a field as Fiji and the United States. They have a team of seven in the design company and a further sixteen in their custom/bespoke furniture and cabinetry factory.
I always knew from about five years old that I wanted to be a designer, I just didn’t know anything about buildings, so I started designing dresses - all of which looked exactly the same, just different patterns! When I was about twelve, I knew then that I would be either an architect or interior designer. I chose interior design, and I am grateful that I did.
Like most designers, the exciting part is starting with a brief that is going to be challenging. I usually start off with a tiny sketch pad and scribble ideas down, taking into account all the usual elements, such as the personality of the clients, what the use of the building is, who is going inhabit the space, what the orientation is, the architectural intent, if applicable, the budget, etc.
We specialise in major renovations, basically pulling apart all elements and designing a totally new and vibrant residence. In the past year we did exactly that for a large, waterfront house that needed to be reinvented both inside and out. We have just finished it and when the clients saw it for the first-time last week, the wife burst into tears with happiness – hugely rewarding. We also spent four months designing the interior of a superyacht. Another one of the projects we have been working on in the past year is the major reconstruction of a beachside house that is in the process of being put back together, totally unrecognisable from its former self. We usually have anything up to twenty projects on at once, all at various stages.
I actually love the variety of the projects we undertake rather than having one particular favourite type. Designing offices and medical practices is always challenging because there are usually several or more stakeholders that all have a say in what is designed. It is a diplomatic juggle to make sure that we reach a design solution that everyone is happy with and that it is equally practical and workable for both staff and clients/patients.
Dealing with suppliers. We spend an inordinate amount of time and energy chasing suppliers for the right information, truthful delivery dates and proper product specifications. This was exacerbated to the extreme during Covid, as the supply chain was practically broken, freight charges went through the roof and suppliers felt the need to say what they thought you wanted to hear rather than the reality.
I learn something new every working day of my life. Technology, product innovation, new manufacturing processes, trends, computer assisting drafting, installation advances – all of these things have advanced dramatically since I started and they will continue to change. What I wish I knew before I started was more about the business side, things like contracts, budget discussions, asking for payments, understanding balance sheets and spreadsheets, financial forecasts and what to do when you can’t pay bills – all of those things were learnt the hard way.
Maybe two things – take a tape measure with you everywhere and measure everything you use or have in your own home, for example the height of a coffee mug, the height of a hanging rail in a robe, the height of a dining table or a lounge chair – I can’t believe how many qualified designers I have employed that do not understand measurement. Without understanding measurement, it is very hard to be a good designer. The other thing I would say is don’t be influenced by trends, they are called trends for a reason.
I think people are finally starting to collectively understand the overwhelming waste that the world produces, including throwaway fashion, throwaway furnishings and electrical goods. There is a move towards people recognising the value in good quality gear that will last the distance. Recognising the effort and talent that goes into creating beautiful timeless pieces, such as lighting and furniture, so they don’t go out and buy a cheap copy. I hope that this trend continues, not for the sake of our business but for the sake of our planet and our children. We, therefore, have to keep creating things and spaces that people don’t regard as something they can get rid of or change in a couple of years’ time.
It is an honour to be recognised as being worthy of the society. The society is incredibly active and supportive of its members, which is refreshing and reassuring to be part of it. I would like to contribute as much as possible as a member and hope I get some opportunities in the future to do so.
About Di Henshall Interior Design
Award-winning interior design and full-fit-outs of custom furnishings working all over Australia and New Zealand. A highly trained design team specialising in major renovations, new builds, offices, restaurants, hotels and private residences. We have our own furniture and cabinetmaking business and source products from all over the world. We are also a building company that works closely with architects and other parties to deliver exceptional design solutions.
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